digitalmarketing

Content Marketing

2020-05-27T21:34:00.005+05:30

Content Marketing

Content marketing is also a type of internet marketing and it plays a very important role in digital marketing. Content marketing means sharing and creating quality content that enhances the customer experience. It must be part of your strategy no matter what type of marketing you do. You can share or publish quality content through blogs, SEO, PPC, Social media marketing. Quality content is key to google ranking, and all SEO ranking signals revolve around content of some kind.

Online Display advertising

2020-05-23T21:29:00.003+05:30

Online Display advertising

Online Display advertising: Online Display advertising is a way to reach out to the targeted audience via ads like banner ads, pop up and pop-under ads, rich media ads. Display advertising is one of the most important types of online advertisement. The main purpose of display advertising is to deliver an eye-catching advertisement. There are four types of online display advertisements they are banner ads, rich media ads, pvv ads, contextual advertisements.

Mobile Web Marketing

2020-05-13T20:12:00.000+05:30

Mobile Web Marketing

Mobile Web Marketing:

Mobile marketing is also one of the most types of digital marketing, Mobile marketing consists of the promotion of ads that appear on cell phones, smartphones, tablets or other mobile devices. Currently, SMS messaging is most commonly used for promoting ads and services. Mobile marketing allows you to reach a large audience compared to desktop users. Nowadays WhatsApp marketing is another great way to promote business over mobile phone devices.

Lead Generation

2020-05-09T23:18:00.001+05:30

Lead Generation

Lead generation is a process of generating the leads collecting the name and contact information or form filling. Lead generation is very important for business, e-commerce, online marketing channels. Collecting the leads who are likely to become your customers in the future or immediately and to generate the leads. It is also important you should provide the customers with a free e-book, free course. It also helps in remarketing the customers. Providing the online coupon also helps to get the leads if the customers or viewers find the coupon valuable. Email marketing also helps to reach the customers, provide them with a good call to action (CTA) which have an eye-catching design to get your subscribers attention, it also helps in remarketing the customers.

Email marketing

2020-05-08T21:32:00.000+05:30

Email Marketing

Email marketing is a process of promoting your brand and services via email. Email marketing also helps you in building a relationship, and interact with your audience while promoting your products and services. One of the most important concepts in email marketing is ‘permission’,a business should receive the customer's authorization before sending any promotional email. Email marketing is generally used to generate leads. There are two types of email marketing 1) Legit ( permission marketing): collecting emails and building lists, 2) Illegit : buy a list and sending bulk emails.

Google Adwords

2020-05-08T00:03:00.002+05:30

Google Adwords

Google ads

Google adwords or PPC stands for Pay-per-click
 In which the advertiser pays the fees to the publisher every time visitors click on their ads on search engines like Google (google adwords) and Bing. The advertisements will be shown on the top of the search engine result page. Apart from bringing traffic from organic, we can also drive traffic from paid ads. In pay-per-click advertising, ads are charged only when the user or visitor clicks on their ads. It requires proper planning and budgeting to bring traffic via paid ads and the cost of each ad, or CPC ( cost per click) depends upon the quality of your website and the targeted keywords selected. We can show our ads in three variations like Text, Image, Video. The best way to promote the products and services is through Google Adwords.

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Google Adwords:
It is a tool that we use to promote our business products or services in paid ads on Google's platform. We can promote our products and services in four different ways, they are Search Network, Display ads, Video ads, and shopping Network.

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Social Media Marketing

2020-05-07T23:58:00.002+05:30

Social Media Marketing (SMM)

Social Media Marketing

Unlike SEO and Google Adwords (PPC), Social Media Marketing is also a great way of promoting a business in terms of building a brand. Millions of people around the world use the Internet every day and spend a lot of time on social networks. They are networked in communities, communicate through different channels, they post their opinions on companies, products, people, blogs, and tweets. Communication is happening increasingly online. Therefore, It is also one of the most important types of digital marketing especially if you want to promote B2C business.

There are two types of platforms in the Social Media Marketing, Organic, and Paid campaign. In the Organic campaign, we can create business pages, sharing regular updates, regular posting. In addition to that adding groups on the particular niche on Facebook also helps you, and share your blog/post as much as you can so that you can get maximum reach. In the paid campaign, it helps us to reach larger audiences like Facebook ads, youtube ads, Twitter, Instagram, etc.

Social media marketing - SMM - the trend

Social media platforms have been around for a long time. However, it has only been recognized in recent years that these social networks can also be used specifically for marketing measures.

Social media marketing has quickly become a trend and is one of the fastest-growing areas of the marketing world. This fact offers enormous opportunities not only for companies.

Many users are currently transferring traditional marketing tools to this "new world" unchanged. However, the hoped-for results mostly fail to materialize. Therefore: a new way of thinking is required. In Social media marketing, the user is no longer an anonymous recipient, but an active co-designer of a campaign. He makes more and more decisions about their success. Social media trend on YouTube

Sophisticated concepts take advantage of the new tools in an innovative way and use the entire range of offers in SMM individually adapted. Social media offers excellent opportunities for targeting customers, creating brand awareness, customer awareness, and much more.

"Forget the" old "laws of marketing, which only have a one-sided effect on interested parties. In today's and future, expect that you will receive feedback on your actions, both positively and negatively. Use this opportunity!"

Search Engine Optimization (SEO)

2019-06-24T14:59:00.000+05:30

Search Engine Optimization (SEO)

Search engine optimisation

What is Seo or Search engine optimization: Search engine optimization is a process of optimizing your website and providing maximum information to search engine result page (SERP) and getting organic traffic to your website.

Three major important process in SEO:

Keyword research
On page Seo
Off page Seo

1 Keyword research: Keyword research is one of the most important activity in seo.Targeting right keywords can rank your website high.

Keyword research resources:

Keywords everywhere
Google Adwords Keyword planner tool
Semrush.com

Types of keywords:

Primary

Secondary

Tertiary

Seasonal

Long tail

Short tail

On page Seo: Content optimization to provide information to Search engine.

Meta tags: Three different titles. a.Meta title (65 - 70 characters) b. Meta description: ( 157- 175 characters.
Content optimization.
keyword density (3 - 5%)
Internal links
Anchor text links
Image alt tag ( Description of your image)
Headers ( H1, H2, H3, H4,H5, H6)
HTML code optimization.
Creating sitemap
Mobile experience.
Bread crumbs

On page checklist:

Title tag
Meta description
Meta keyword
Heading tag

<data:blog.pageTitle/> <data:blog.pageName/> - <data:blog.title/>

Image alt tag
Internal links
URL
Anchor text
Title tag rules:

Character limit

Title tag contains important keywords first and brand name

Meaningful and relevant content

Use only pipes (|)

Don't duplicate title tags. Use unique for every page

Try to avoid stop words like “and” , “ the” , “a”, “an” similar words.

Off page Seo: Off page Seo is all about making your website popular over internet. According to google any website gets famous.

Back link: when other websites mention your link on there website then it is termed as back link. The more back link the more popular will be your site.

Low hanging fruits are easy to get back link as it is legal on google to practice on new websites

Types of backlinks : High quality back link and Low quality back link.

Domain Authority checker: To check the page rank. Any website having pagerank more than 3 are considered to be very good website. Any website having pagerank having 7 are considered to be excellent.

Link Juice: Transfer of backlink from one website to another is also known as link juice.

Link Building: The process of creating backlink to your site is known as link building.

Types of links: Inbound and outbound.

Inbound links means sent visitors to your site.

Outbound links means sent visitors away from your site.

Types of submission sites:

Directory submission
Infographic submission
Press release submission
Video submission
Social media submission
Web 2.0
Social bookmarking
Story submission
Article submission
Business submission
E book submission

Competitor analysis: Iwebchk.com, Seooptimer.com, websiteseochecker.com, similarweb.com.

Major Algorithm on Google:

Panda algorithm
Penguin algorithm
EMD updates Exact match domain name
Google mobile geddon update
Hummingbird algorithm

Seo cycle:

Analysis -- On page Seo -- Off page Seo -- Monitoring -- Reporting -- Improvement.

Search Console for Seo: By default the crawler will crawl the index for every webpage. In order to remove those webpage which you don't want to visible on SERP ( search engine result page) you have to remove URL using remove facility webmaster, those resources that you have blocked from crawling will be shown in blocked resources webmaster section.Technically you have to put robot. Txt to stop crawling.

Top 10 Types of Digital Marketing

2019-06-24T14:11:00.001+05:30

Digital Marketing:

Top 10 Types of Digital Marketing

Digital Marketing:

Digital Marketing in simple words is the promotion of products or brands through digital devices/internet. In today's era, everything has gone online. Digital marketing has made our lives better and through this we can enjoy many facilities only through phone or laptop. We can do many things like online shopping, ticket booking, recharges, bill payments, online transactions (online shopping, ticket booking, recharge, bill payment, online transactions) etc. through internet. Due to this trend of users towards the Internet, businesses are adopting Digital Marketing. If we look at market stats, about 80% of shoppers do online research before buying any product or before taking service. In such a situation, digital marketing becomes important for any company or business.

There are various Digital marketing channels where you can promote or advertise the products or brands via E-commerce, PPC (Pay per click), Social media like facebook, etc.

Top 10 Types of Digital Marketing:

1. Search Engine Optimization -SEO

2. Social Media Marketing - SMM

3. Pay Per Click- PPC

4. Email Marketing

5. Lead Generation

6. Online Display advertising

7. Mobile Web Marketing

8. Content Marketing

9. E-Commerce Marketing

10. Affiliate Marketing.