Brain Storm

important announcement | اعلان هام

2010-12-01T14:55:00.002+03:00

لقد تم نقل جميع محتويات هذة المدونة الى مدونة أوسع وأكبر وأكثر تفاعلية ونشاطاً , ولذا نرجو منكم التكرم شاكرين بزيارة المدونة الجديدة اتبعوا الرابط التالي:

http://library-share.blogspot.com/

-=-=-=-=-=-=-=-=-=-=-=-=-=-

This blog has been moved to with all of its contents to a new blog more efficient and more interactive blog, so thankfully you are kindly requested to visit the new blog follow the bellow link:

http://library-share.blogspot.com

-=-=-=-=-=-=-=-=-=-=-=-=-=-

Den här bloggen har flyttats till med allt dess innehåll till en ny blogg effektivare och mer interaktiv blogg, så tack och lov att du ombeds att besöka den nya bloggen följ länken nedan

http://library-share.blogspot.com

-=-=-=-=-=-=-=-=-=-=-=-=-=-

Ce blog a été déplacé avec tout son contenu à un nouveau blog plus efficace et plus interactive blog, donc, heureusement, vous êtes priés de visiter le nouveau blog de suivre les liens ci-dessous

http://library-share.blogspot.com

-=-=-=-=-=-=-=-=-=-=-=-=-=-

此博客已被移动到与它的所有内容到一个新的博客更高效，更具交互性的博客，所以幸好你敬请访问新博客遵循娄链接

http://library-share.blogspot.com

-=-=-=-=-=-=-=-=-=-=-=-=-=-

このブログは新しいブログにリンクを以下の次の訪問するので、ありがたいことに、親切に要求される、新しいブログより多くのブログの対話的にその内容のすべてに移動されている

http://library-share.blogspot.com

تحميل ناروتو شيبّودِن ( الحلقة 183 ) |Download Naruto shippuuden

2010-11-27T20:17:00.006+03:00

بسم الله الرحمن الرحيم

ناروتو شيبّودِن ( الحلقة 183 ) |Download Naruto shippuuden

ترجمة احترافية من موقع مكسات

ترجمة : NAZ

صور من الحلقة

----------------------

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.. التحميل بالتورنت ..
arabp2p & filesplash
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المشاهدة المباشرة
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=======

تحميل الحلقة 472 من ون بيس | Download one peice 472

2010-11-27T11:49:00.002+03:00

بسم الله الرحمن الرحيم

تحميل الحلقة 472 من ون بيس | Download one peice 472

ترجمة احترافية من موقع MEXAT

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الحجم 242 MB

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حجم الحلقة : 243 MB

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أضغط هنا

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تحميل حلقة ناروتو شيبّودِن ( الحلقة 182 )| Naruto Shippuden 182

2010-11-27T10:13:00.003+03:00

بسم الله الرحمن الرحيم

تحميل ناروتو شيبّودِن ( الحلقة 182 )| Download Naruto Shippuden

182

مترجمة الى العربية بإحترافية من موقع مكسات

ترجمة: NAZ

صور من الحلقة

روابط التحميل

الجودة العالية HD

midupload

hotfile

rapidshare

الجودة المتوسطة SD

midupload

hotfile

rapidshare

المشاهدة المباشرة
add-anime

.. التحميل بالتورنت ..
arabp2p & filesplash

وأتمنا لكم مشاهدة ممتعة

===========

-=HITMAN=-

===========

ون بيس One Piece الحلقة 471 مترجمة الى العربية

2010-11-27T09:23:00.004+03:00

بسم الله الرحمن الرحيم

ون بيس One Piece الحلقة 471 مترجمة الى العربية

ترجمة احترافية من موقع مكسات

صور من الحلقة

روابط التحميل

الجودة العالية

154MB

hotfile

mediafire

الجودة المتوسطة

44MB

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mediafire

وأتمنا لكم مشاهدة ممتعة

=============

-=HITMAN=-

=============

SEO Series Lessons - Google SEO Secrets-2

2010-10-15T20:01:00.002+03:00

Chapter 1 - The Importance of Google

So why a special guide just on Google? Aren’t there hundreds of search engines out

there that need to be worried about? There are many other search engines, but

Google is the most prominent, most used, and most important of them all.

Google also currently provides search results to other “partner” search engines and

directories. This means a # 1 ranking on Google will most likely land you a # 1

ranking on these partner sites as wel ! I say “likely” because the partner sites tend to

blend their results a little bit so the rankings across the partners may not be exact.

Specifically, a # 1 ranking on Google for a specific search term also means a # 1

ranking on AOL, Netscape, Earthlink, CompuServe, Lycos, iWon.com, Go.com and

AT&T Worldnet!

With its partners included, Google alone is responsible for powering over 70% of all

search engine traffic to websites.

Clearly, Google is where you need to focus your website promotion efforts first. After

you have applied the techniques discussed, have monitored your results, and then

refined your efforts over time, you should start seeing dramatic results. The two other

major search engines of importance – Yahoo and MSN Search, look for the same

things as Google in terms of ranking sites. So if you get it right for Google, you have

also gotten it right in general for the other search engines!

Chapter 2 - How Google Works

This chapter explains those elements of the Google ranking process that will matter

most to you. It is not meant to be an exhaustive inside look of how Google ranks

pages – only a handful of persons at Google know this closely-guarded information.

Google, like other search engines, uses automated software to read, analyze,

compare, and rank your web pages. So you need to know what elements and factors

Google cares about, and how important these factors are in relation to each other.

This is an important concept: Google uses automated software that looks at code

and text, not human beings. This means the visual elements of your website that

may matter to you – like layout, color, animation, Flash, and other graphics, are

ignored by Google. The Google search engine is like a blind person reading a book

in Braille – anything that is graphical, spatial, or visual in nature is simply not seen.

As such, you need to start thinking like the Google search engine.

So What Is a Ranking?

A ranking on a search engine is a web page’s listing and relative placement on a

results page (known as a SERP) for a certain search query. As an example, if you

type “house plans” into the search box at Google, you will get those listings displayed

(10 listings per page by default) that Google deems most relevant to the search

phrase house plans, sorted in order of relative importance.

The most relevant and most important web pages are listed in descending order.

For Google, page relevancy is dependent on how wel a web page “matches” a

specific word search. Page importance on the other hand is dependent on the

quality and quantity of links that point to your web page from other websites. The

concept of link quality is important and will be discussed in a later chapter.

If your site does not appear in the top 20 for your most important keywords (search

terms), you might as wel forget getting much traffic from Google or from any other

search engine. Because many people never go past the first page for a search

result, you really need to be in the top 10.

It is debatable how much more traffic a #1 ranking gets compared to say, a #3 or a

#10 ranking. Those listings “above the fold” on a page (anything higher than #4 or #3

depending on your monitor size and resolution) do get clicked more than those below

the fold. Above the fold is anything displayed on the page before you have to start

scrolling downward.

A recent study provides some interesting numbers on the subject of ranking vs.

percentage of clicks for that position. This study tracked the number of times people

clicked on a listing on Google for a given search query:

First Page:

1st position: 30%

2nd position: 15%

3rd position: 7%

4th position: 5%

5th position: 4%

6th position: 4%

7th position: 2%

8th position: 2%

9th position: 3%

10th position: 5%

Second Page:

1st^t position: 6%

2nd position: 4%

3rd position: 2%

4th position and beyond <1%

As you can see, if you aren’t on the first two pages, you might as wel forget getting

clicked. When was the last time you went to the third page of a search query versus

just starting a new search query?

When Google Comes Visiting

To be listed in Google’s search database (or index), Google visits your site using

automated programs called robots or spiders. Such programs “read” each and every

page of your website, starting typical y with your home page and then following each

link to all other web pages on your site. When a search engine robot or spider visits

your site, it is said to crawl or spider your site.

Important: Google will not add a new web page to its index unless there is at least

one other web page in its index that links to that page. So don’t fret over submitting

your site to Google directly. Instead, you need to get another website to link to your

website first.

Website crawls are performed by the main Google spider, cal ed Googlebot. The

more “popular” your site, the more often it typical y is crawled by Google. Highly

ranked sites and sites that update content frequently (like news and blog sites) get

crawled daily.

If interested, you can check your server log files for the user-agent “Googlebot”. This

will tell you when Google crawls your site. You can also check by IP address

although this method is not as accurate as Google uses different IP addresses for

their robots, which can change over time.

Google updates its main index more or less continuously although major “updates”

still happen several times a year. These major updates correspond to major ranking

algorithm changes. These updates have all been named – you may have heard

about Florida, Bourbon, Allegra or Jagger in the forums.

For new websites, I advise you to make your site live as quickly as possible, even

before you are completed. Given that Google prefers sites that are older, it no longer

makes sense to wait until every "i" is dotted and "t" is crossed before going live with

a new site. Instead, create an overall skeleton of your site, with a reasonably finished

Home page and other important pages and make it live. Add new content, or update

the content, on at least a monthly basis. Google also prefers sites that add or update

content regularly.

This strategy has to do with what is cal ed the Google Sandbox or the aging factor.

The Sandbox is a set of filters applied to new websites whereby the site cannot rank

wel (or at all) for any competitive keywords for 6 – 24 months. Also cal ed the aging

delay. New sites can rank wel for very niche, unique keyword phrases, such as their

company name, but that’s about it. It is for this reason that new sites need to be

made live on the Web as soon as possible in order to “start the aging clock”.

Important: It is critical that your website is up and running when Google visits you

by following a link from another site. If your site is down, your listing on Google may

disappear until the next update! The reason is that Google thinks your site doesn’t

exist and may remove it from the index after a couple of attempts.

How Google Ranks Pages

Google uses a sophisticated and proprietary algorithm for ranking Web sites that

uses over 100 different criteria in the calculation, each of which is given a specific

weighting which can change over time. Because the algorithm can change, specific

techniques that used to work wel may no longer work as wel over time. This is

important to remember when your site’s ranking seems to change for no apparent

reason. For this reason, optimizing your site should not be considered as a one-time

task. You should always try, test, and refine your efforts.

The Google algorithm can be broken down into two major groups of factors:

On-page (keyword) factors. Keyword factors involve how, where and when

keywords are used. Meaning how wel your website is optimized for your most

important keywords, and if those same keywords appear in your content and in links.

Keyword factors determine page relevance.

Off-page (link) factors. These include the quantity and quality of links that point to

your site. Link factors determine page importance and are related to Google

PageRank (PR). Links play a VERY important role in getting high rankings,

particularly for competitive markets.

Very simply put, Google finds pages in its index that are both relevant and important

to a search for a particular term or phrase, and then lists them in descending order

on search results pages.

On-Page Factors and Page Relevance

Keywords are intrinsical y related to search terms – words and phrases that people

enter into a search engine to find specific information. Most people enter 2 to 5-word

phrases in Google to find what they are looking for. Google in turn analyzes all pages

in its index and lists the pages which contain those search terms. Each web page

usual y contains one or two keywords that are repeated more often than others

throughout the site. These keywords dictate the “theme” of a website.

In addition, Google analyzes other sites that contain links to your site. Specifically,

Google looks to see if the text of a link (the clickable portion) that points to your site

also contain those same keywords.

Off-Page Factors and Page Importance

Page importance is all about links - their quantity, quality, and strength, which we will

discuss later on. This part of the algorithm includes Google PageRank (PR).

Google looks for links that point to your site from other websites. Google believes a

link from website A to website B is a “vote” for the importance of website B. In this

way, other websites add votes for your website, which in turn helps increase a pages

PageRank value on your site. Each page on your site has a PR value. Usual y the

PR value is the highest for the home page as most people will link to your home

page rather than another page on your site.

The more web pages that link to your site, and the more important in turn those

pages are, the more important Google thinks your site is and hence the higher your

PageRank value. Moreover, it is the quality, as wel as the quantity, of links that

matter – not all links are valued the same. Keep in mind that PageRank is but a

single (albeit important) factor used in ranking.

Sites that are highly optimized for on-page factors can outrank sites that are less

optimized but have higher PageRank.

PageRank value is assigned after comparing every page in the Google index against

one another. This is billions and billions of web pages.

Note that PageRank does NOT factor in keywords or phrases used on your site.

Top Things Google Looks For

Although Google looks at over 100 different criteria (which can change in importance

over time) for ranking pages, here are the top aspects or elements that are currently

deemed a “must-do” if you are serious about a top ranking. Other elements will be

discussed later on that are also important. The following are listed in approximate

order of importance, with the first two items being more important than the others:

1. Keywords used in link text – both on your site and especial y on other websites

that point to your site. And the more links you have on other sites that point to

your site and that contain your most important keywords, the better, all else being

equal.

This is extra important if you are targeting broad, generic or otherwise

“competitive” search terms.

2. Keywords used in the title of your Web pages (between the <TITLE> tags).

3. Keywords used in headings (H1, H2) and in the body of your Web pages.

4. The PageRank (PR) of your web pages, which in turn is dependent on the

number of links that point to your site from other sites. The importance of these

incoming links in turn is dependent on the PageRank of the linking page, which in

turn is dependent on the number of incoming links to that page, and so on.

5. Web pages that contain at least 200 words of relevant text content. The more

web pages on the site, the better chance of ranking wel for a larger number of

keyword phrases.

6. How often the content on your site is updated. You should update your site once

a month if possible.

7. How fast you are obtaining new links (too many links too fast is a bad thing).

8. How old the site is, how old individual web pages are, and how old links to a site

are. In general, the older the site and the older a link is, the better. So don't wait

unnecessarily before launching a new site, a new page or obtaining new links to

your site.

Put simply, to rank wel on Google, you need to optimize your website for your best

keywords, get as many important and relevant sites to link to your site as you can,

make sure the text of those links contain your best keywords, and don't do anything

that looks "excessive", "unnatural", “manipulative” or “spammy” to Google. Keep it

looking natural and act as if the search engines didn’t exist.

Important: You should also read the Google Patent Papers. In them are additional

factors that Google may look at in determining rankings. For more information, see

Appendix C for the link.

So let’s continue by looking at the foundation of SEO in the next chapter – keyword

research, analysis, and selection.

| ناروتو شيبودن 181 | Naruto shippuuden 181 |

2010-10-15T17:55:00.010+03:00

بسم الله الرحمن الرحيم

تحميل ناروتو شيبودن 181 مترجمة الى العربية

مترجمة من قبل NAZ

| Naruto shippuuden 181 |

صور من الحلقة

روابط التحميل

الجودة العالية

Hotfile

megaupload

rapidshare

الجودة المتوسطة

hotfile

mediafire

rapidshare

للمشاهدة المباشرة

q4share - zshare

وأتنما لكم مشاهدة ممتعة

وانظروا الحلقة 182

================

HITMAN

================

| تحميل الحقة 470 من الانمي ون بيس | One piece 470 |

2010-10-14T13:51:00.004+03:00

بسم الله الرحمن الرحيم

ون بيس الحلقة 470 مترجمة الى العربية

ترجمة موقع مكسات

One piece 470

صور من الحلقة

روابط التحميل

الجودة العالية

Hotfile

megaupload

usershare

الجودة المتوسطة

الحجم: 102 MB

Hotfile

megaupload

usershare

mediafire

المشاهدة المباشرة
add-anime

.. التحميل بالتورنت ..
arabp2p & filesplash

وانتظروا الحلقة 471 قريباً

وأتمنا لكم مشاهدة ممتعة

=============
HITMAN
=============

SEO Series Lessons - Google SEO Secrets

2010-10-12T13:41:00.013+03:00

Google SEO Secrets

How to Get a Top Ranking

With Search Engine Optimization

Note:- There are Alot Of Lessons Are going To be Under This Name

So Follow These Lessons To Get the Real Treasure OF These Lessons
>Dont Forget To Tell And Invite Others.

--------

PART I – Google and Keywords

This section of the lesson lays the foundation for all your work. You must understand

the concepts and perform the tasks discussed here, even if you feel they are basic or

you know them.

The first chapter deals with how Google works, while the second chapter discusses

the important concept of keywords and how they form the basis of your success with

Google.

Before we continue, there are a few terms that you should know. These terms are

the most often misunderstood by beginners. There are other terms you’ll need to

know, but let’s get through these first.

Rank, ranking: a website’s actual position in the free (unpaid) section of a search

engine results page for a search term. It is meaningless to speak of website rank

without specifying what search word or phrase you are ranked for. When someone

says to you “My website is #1 on Google”, you need to ask “OK, but for which search

term?”

PageRank: Google’s patented system for specifying a web page’s importance,

PageRank (PR) is a single, albeit important, factor that influences ranking. Many

people confuse a page’s rank (what position they are on a search results page) with

a page’s PageRank (PR) value. They are totally separate.

Keywords: Keywords for those words and phrases that define what a web page is

all about. When someone enters a search term or phrase into Google, Google tries

to find those web pages that match the search phrase best. Some people confuse

keywords with the META “Keywords” tag. They are not the same thing.

Page title: The title of a web page is the text contained between the

<TITLE></TITLE> tags at the beginning of an HTML file and is displayed in the top

bar of a browser. It is not the first heading of a web page or any other large text that

may be displayed at the top of a web page. This is an important distinction to know.

On-page factors: SEO factors influencing rank that are associated with elements on

YOUR website, such as content, title tags, navigation links and code.

Off-page factors: SEO factors influencing rank that are associated with elements on

OTHER websites, primarily links that point to your website.

SEO-The Legendary Dream OF All Times

2010-10-12T13:08:00.000+03:00

Hello Everyone

I'm going To Give A lot of Lessons, Tutorials, Tips, Top Secrets about SEO

And Alot Of Lovely Stuff in This Field

And This Lessons are going to be weekly

I want you to participate with me

and to share all you know about this field for the benefit of all of us

---

Believe Me YOU Will Never Regret Following My Lessons

Naruto shippuuden 180 | تحمبل حلقة ناروتو شيبودن 180

2010-10-08T20:03:00.002+03:00

بسم الله الرحمن الرحيم

| Naruto shippuuden 180 |

| تحمبل حلقة ناروتو شيبودن 180 |

مترجمة الى العربية بواسطة NAZ

صور من الحلقة

روابط التحميل

الجودة العالية

midupload

hotfile

megaupload

الجودة المتوسطة

الحجم : 70 MB

midupload
or
hotfile
or
megaupload

.. التحميل بالتورنت ..
arabp2p - filesplash

للمشاهدة مباشرة

add-anime

اتمنا لكم مشاهدة ممتعة

=======

HITMAN

=======

تحميل الحلقة 469 من الانمي ون بيس

2010-10-05T17:27:00.005+03:00

تحميل حلقة 469 من الانمي ون بيس

download One Piece 468

ون بيس الحلقة 469

مترجمة الى العربية من موقع مكسات

صور من الحلقة

روابط التحمبل

الجودة العالية

Hotfile

Usershare

midupload

الجودة التوسطة

Hotfile

Usershare

midupload

.. التحميل بالتورنت ..

arabp2p & filesplash

للمشاهدة مباشرة

q 4share

واتمنا لكم مشاهدة ممتعة

=======

HITMAN

=======

Naruto shippuuden 179 - ناروتو شيبودين 179 مترجمة للعربي

2010-10-01T20:04:00.003+03:00

حلقة ناروتو شيبّودِن الحلقة 179

ترجمة NAZ

صور من الحلقة

روابط التحميل
الجودة العالية

midupload

hotfile

متوسطة الجودة

الحجم: 70 MB

midupload

hotfile

.. التحميل بالتورنت ..
arabp2p & filesplash

مع تمنياتي لكم بالمشاهدة الممتعة

=======

HITMAN

=======

IV. Metatags

2010-09-26T22:13:00.002+03:00

A couple of years ago <meta> tags were the primary tool for search engine optimization and there was a direct correlation between what you wrote there and your position in search results. However, algorithms got better and today the importance of metadata is decreasing day by day, especially with Google. But still some search engines show metadata (under the clickable link in search results), so users can read what you have written and if they think it is relevant, they might go to your site. Also, some of the specialized search engines still use the metatags when ranking your site.
The meta Description tag is are one more way for you to write a description of your site, thus pointing search engines to what themes and topics your Web site is relevant to. It does not hurt to include at least a brief description, so don't skip it. For instance, for the dog adoption site, the meta Description tag could be something like this: <Meta Name=“Description” Content=“Adopting a dog saves a life and brings joy to your house. All you need to know when you consider adopting a dog.”>
A potential use of the meta Keywords tags is to include a list of keywords that you think are relevant to your pages. The major search engines will not take this into account but still it is a chance for you to emphasize your target keywords. You may consider including alternative spellings (or even common misspellings of your keywords) in the meta Keywords tag. For instance, if I were to write the meta keywords tag for the dog adoption site, I would do it like that: <Meta name=“Keywords” Content=“adopt, adoption, dog, dogs, puppy, canine, save a life, homeless animals”>. It is a small boost to search engine top ranking but why miss the chance?

The meta Robots tag deserves more attention. In this tag you specify the pages that you do NOT want crawled and indexed. It happens that on your site you have contents that you need to keep there but you don't want it indexed. Listing this pages in the meta Robots tag is one way to exclude them (the other way is by using a robots.txt file and generally this is the better way to do it) from being indexed.

III. Links – Another Important SEO Item

2010-09-26T21:58:00.000+03:00

1. Why Links Are Important

Probably the word that associates best with Web is “links”. That is what hypertext is all about – you link to pages you like and get linked by pages that like your site. Actually, the Web is woven out of interconnected pages and spiders follow the links, when indexing the Web. If not many sites link to you, then it might take ages for search engines to find your site and even if they find you, it is unlikely that you will have high rankings because the quality and quantity of links is part of the algorithms of search engines for calculating relevancy.

2. Inbound and Outbound Links

Put in layman's terms, there are two types of links that are important for SEO – inbound and outbound links. Outbound links are links that start from your site and lead to another one, while inbound links, or backlinks, come from an external site to yours, e.g. if a.com links to mydomain.com, the link from a.com is an inbound link for mydomain.com.

Backlinks are very important because they are supposed to be a measure of the popularity of your site among the Web audience. It is necessary to say that not all backlinks are equal. There are good and bad backlinks. Good backlinks are from reputable places - preferably from sites with a similar theme. These links do boost search engine ranking. Bad backlinks come from suspicious places – like link farms – and are something to be avoided. Well, if you are backlinked without your knowledge and consent, maybe you should drop the Webmaster a line, asking him or her to remove the backlink.

If you are not heavily backlinked, don't worry - buying links is an established practice and if you are serious about getting to the top, you may need to consider it. But before doing this, you should consider some free alternatives. For instance, some of the good places where you can get quality backlinks are Web directories like http://dmoz.org or http://dir.yahoo.com.

First, look for suitable sites to backlink to you using the Backlinks Builder . After you identify potential backlinks, it's time to contact the Web master of the site and to start negotiating terms. Sometimes you can agree to a barter deal – i.e. a link exchange – they will put on their site N links to your site and you will put on your site N links to their site - but have in mind that this is a bad, risky deal and you should always try to avoid it.

Internal links (i.e. links from one page to another page on the same site) are also important but not as much as backlinks. In this connection it is necessary to say, that using images for links might be prettier but it is a SEO killer. Instead of having buttons for links, use simple text links. Since search engines spider the text on a page, they can't see all the designer miracles, like gradient buttons or flash animations, so when possible, either avoid using them, or provide a meaningful textual description in the <alt> tag, as described next.

3. Anchor text

Anchor text is the most important item in a backlink. While it does matter where a link comes from (i.e. a reputable place or a link farm), what matters more is the actual text the link starts from. Put simply, anchor text is the word(s) that you click on to open the hyperlink – e.g. if we have the best search engine, than “the best search engine” is the anchor text for the hyperlink to google.com. You see that you might have a backlink from a valuable site but if the anchor text is something like “an example of a complete failure”, you will hardly be happy with it.

When you check your backlinks, always check what their anchor text is and if there is a keyword in it. It is a great SEO boost to have a lot of backlinks from quality sites and the anchor text to include our keywords. Check the anchor text of inbound backlinks is with the Backlink Anchor Text Analyzer tool . Besides the anchor text itself, the text around it is also important.

4. Link Practices That Are To Be Avoided

Similar to keyword stuffing, purchasing links in bulk is a practice to be avoided. It gets suspicious if you bartered 1000 links with another site in a day or two. What is more, search engines keep track of link farms (sites that sell links in bulk) and since bought links are a way to manipulate search results, this practice gets punished by search engines. So avoid dealing with link farms because it can cause more harm than do good. Also, outbound links from your site to known Web spammers or “bad guys” are also to be avoided.

As mentioned, link exchange is not a clean deal. Even if it boosts your ranking, it can have many other negative aspects in the long run. First, you do not know if the other party will keep their promise – i.e. they might remove some of the links to you. Second, they might change the context the link appears into. Third, it is really suspicious if you seem to be “married” to another site and 50% or more of your inbound and outbound links are from/to this direction.

When links are concerned, one aspect to have in mind is the ratio between inbound and outbound links. Generally speaking, if your outbound links are ten times your inbound links, this is bad but it also varies on a case by case basis. If you have a site that links to news sources or has RSS feeds, then having many outbound links is the inevitable price of fresh content.

تحذير مهم جدا: خطر سرقة ايميلك ومعلوماتك بضغطة زر

2010-09-26T16:57:00.000+03:00

لقد رأيت في الاونة الاخيرة العديد من الرسائل المرسلة من ايميلات منها بأسم شركات معروفة مثل شركة YAHOO او GOOGLE MAIL او Fcebook او بنوك مثل Egold و آخرها من LibertyReserve.com , او غيرها من الشركات و البنوك تطلب من الناس ان يقوموا بتفعيل ايميلاتهم واشتراكاتهم مالم فسيتم اغلاق حساباتهم بسبب فشل في النظام، وهو في الحقيقة صفحات مزورة تعرف بـ Phishing ,وهي صفحات مزورة واحيانا يوهموا الناس انهم حصلوا على مبالغ معينه فبمجرد ان يقوم الشخص بالضغط على الرابط المرفق مع الرسالة يتم تحويلهم الى صفخات اخرى او يكون هنالك في الاغلب رسالة تقول لك بأن الصفحة غير موجودة او ان الصفحة لايمكن تحميلها الان بسبب الضغط في النظام او الموقع لذا حاول مجددا، وفي الحقيقة انه قد تم ارسال ايميلك و رقمك السري وحساباتك وكل مالديك من معلومات سرية وخاصة الى ايميل الشخص المخترق الذي ارسل الرسالة ومنها يتم سرقة جميع ارصدتك في البنوك او التشهير بأسمك في مواقع الاختراق واللعب بمحتويات بريدك او مراسلة اصدقائك بأسمك و خداعهم او ابتزازهم والعديد من الاشياء التي لايمكنكم تخيلها.

ملاحظة: اغلب الشركات والبنوك لا تطلب منك تأكيد رقمك السري او Psaaword على الاطلاق بعد عمل البريد او الايميل.
لذا ارجوا منكم ان تحذروا الرسائل الغريبه والمشبوههة وان تزودوا اصحابكم واهلكم عن الموضوع وتحذروهم، وكذلك لا تنسوا ان تزودوا انفسكم بالمعلومات اللازمة عن الاختراق واحدث طرق الاختراق.
واذا اردتم ان تستفسروا عن مواضيع الاختراق او اي موضوع في مجال تقنية المعلومات ارجوا ان تتفاعلوا معي و تطرحوا مواضيعكم و نقاشاتكم في مدونتي ليتم مناقشتها ومشاركة الافكار والمعلومات وتبادل الخبرات فيما بيننا لنشر المعرفة للجميع.
ارجوا الا تنسوني من الدعاء

Is your PC a sitting duck for hackers?

2010-09-26T12:57:00.001+03:00

How confident are you that your computer is safe from an online attack?

Chances are you rely on vendors like Microsoft and Apple to let you know when a security update is ready to be installed. (Google updates systems automatically.)

But until a patch is released, that hole--known as a zero-day vulnerability--in effect makes your computer a sitting duck for anyone who writes an exploit for it and bothers to distribute it via e-mails and drive-by downloads on Web sites.

EEye Digital Security launched a Web site yesterday that lists current zero-day vulnerabilities and offers an archive on ones that have been patched. The Zero Day Tracker compiles information on publicly disclosed security holes and provides details on them including what software they affect, how severe they are, the potential impact and suggestions for workarounds and other protection techniques.

Marc Maiffret, co-founder and chief technology officer of eEye, describes the free site as a "one-stop shop" for zero-day information.

"For the longest time the only company that would notify you about zero-days was Microsoft, and recently Adobe has started doing that," he said. "But there are still many other companies that have zero-day vulnerabilities that go unreported."

The most widely used database of software vulnerabilities is the National Vulnerability Database sponsored by the Department of Homeland Security's National Cyber Security Division/US-CERT and run by the National Institute of Standards and Technology. There is also the Open Source Vulnerability Database, the US-CERT Vulnerability Notes Database and one run by SecurityFocus. But you have to do some digging on the sites to find the vulnerabilities that are unpatched.

Zero Day Tracker lists the outstanding unpatched holes with the most recent at the top. There are 21 current zero-days, all of them from 2010 except for one from 2006 and one from 2005. The oldest extant unpatched hole was first disclosed in November 2005 and affects Windows 2000. Patched zero-days are archived by year and date back to 2005.

"Microsoft, as some might expect, has the largest amount of unpatched zero day vulnerabilities in 2010," Maiffret said. Microsoft also dominates previous years too, not surprisingly, with increasing numbers for Adobe Systems as the years progress and only a few for Apple among them.

Those statistics are cursory and likely to change as eEye works to populate the archives.

Meanwhile, asked to comment on the dearth of Apple listings, Maiffret said that reflects on Apple's market being much smaller than Windows and does not mean that Macintosh software is more secure.

"There are significantly fewer zero-day vulnerabilities for Apple compared to Microsoft and Microsoft-related applications, but it's definitely not about Mac not having vulnerabilities," he said. Attackers prefer to spend their time and energy targeting the 90 or so percent of computers on the Internet running Windows, he added. (For more on the Mac-PC comparison, see "In their words: Experts weigh in on Mac vs. PC security.")

Recently, Adobe rushed out a patch for a zero-day vulnerability in Flash Player, and Microsoft released an emergency patch for one that exploited a Windows hole to spread the Stuxnet worm, which targets industrial control and critical infrastructure systems. Stuxnet exploited three other Windows vulnerabilities, one of which Microsoft patched last week and two others that are pending.

The Zero Day Tracker site also will include information on unpatched mobile software, which is a growing field. "One of the last iPhone jailbreak hacks out there was actually leveraging a vulnerability within PDF (portable document format) processing on the iPhone," Maiffret said. "That's an example of a zero-day vulnerability on the mobile platform."

In addition to offering a handy resource for people looking for zero-day information, Maiffret hopes that publicizing vulnerabilities on the Zero Day Tracker site will motivate vendors to patch them more quickly. "We want to put pressure on software vendors," he said.

The company is gathering its information from vendors, security e-mail lists, and by monitoring underground and overseas forums where malicious hackers brag about finding or exploiting holes in popular programs. "One (tip) we got was based on conversations on a Chinese message board," Maiffret said.

Often, when announcing a security hole vendors will attempt to assuage customer fears by announcing that attacks targeting the vulnerability have not yet been seen in the wild. But it's usually only a matter of time before an exploit surfaces, particularly if the software is something popular like Windows, Adobe Reader or Internet Explorer, according to Maiffret. "Often it's within the same day," he said.

For instance, Microsoft on Friday warned of a serious hole in its ASP.NET framework used to create Web sites and said it was not aware of any attacks using it. On Monday, the company updated its security advisory on the vulnerability to say that it was aware of "limited, active attacks" using the hole.

Exploits can go undetected for months, or even longer. For example, it's unclear how long the Operation Aurora attack that targeted Google and dozens of other companies via an unknown hole in Internet Explorer was going on. Google disclosed it in January 2010 and said it uncovered it the previous month. But one analysis said it was first tested in the wild five months before then, although it might not have been targeting the same companies at that time. Several days after Google announced the attacks, Microsoft confirmed the IE hole and a week later patched it.

"The vulnerability was being used before the industry knew about it," Maiffret said. "There are a huge number of attacks we don't know about and we typically learn about accidentally."

What is Colon Hydrotherapy?

2010-09-24T21:31:00.000+03:00

Colon Hydrotherapy is a procedure of removal of waste from the large intestine. This is achieved by introduction of filtered and temperature regulated water in the colon. The waste in the colon becomes soft and loose and is evacuated by natural peristalsis (muscular contraction). This process is repeated some times during a session. There has to be adequate nutrient and fluid intake as well as exercise. The procedure is also called as "colonic irrigation" or "colonics".

Reasons for opting for Colon Hydrotherapy
improving metabolic efficiency
due to abdominal pain, continuous headaches, migraines, back or shoulder pain, aching joints, gout
medical reasons like pre- and post-surgery, barium x-ray, stool samples, geriatrics
intestinal distress like constipation, diarrhea, bloat, carbohydrate indigestion, diverticulitis, Irritable Bowel Syndrome, colitis, inability to lose weight, scar tissue and adhesions, skin conditions like psoriasis, shingles and eczema
as a preventive measure or during lifestyle change
for emotional problems which are felt to be physiologically rooted in the intestines
Effects
Colon cleansing : the toxic excrement is broken down and this can no longer inhibit elimination. Toxins that are accumulated over a period of time are gently removed and the colon starts to function normally
Exercising the colon : toxins result in weakening of the colon and disturbance in its function. Colonics improves peristalsis due to which the colon naturally moves the material. The process is similar to taking the colon to the gym
Reshaping the colon : the collection of toxins results in enlargement of the colon. Due to colon hydrotherapy, the bulging pockets and narrow, spastic constrictions are eliminated and the natural state is attained
Hydration : water is absorbed in the body through the colon and this increases the volume and circulation of the blood. The toxins are diluted and flushed out. Due to this the elimination through the kidneys, skin and bowels is increased. The final result is that the circulatory and cardiovascular systems become more efficient
Advantages
reduction in weight and increase in mental capacity and metabolism
expulsion of parasites and decrease in the demineralization of body
increased sensation of well-being and relief from inflammation and edema
compression of the neighboring organs disappears or weakens. Organs like liver, heart and lungs are relaxed and there is a feeling of lightness
gynecological disorders like cystitis and dysmenorrhea are relieved. Also risk of complications after surgery is reduced as the natural immunity becomes stronger
intestinal transit problems like constipation and diarrhea are corrected without using prescription drugs
pressure on the intra-abdominal area, hips and lumbar column is reduced
changes the environment from alkaline to acid
users do not become dependent on colonics
there are no lingering effects and after an hour the user is back on his feet
the device has a disposable component and hence there is no contamination from one user to another as well as the skin is not pierced. Due to all this, HIV infection can not take place
Colonics and Geriatrics
The population of senior citizens is increasing each year. Due to lack of exercise, lack of fiber, poor nutrition and dehydration this group suffers from constipation. Colonics provides good relief from constipation and enables to maintain good health and vitality.

Intestinal cleanse
Within the walls of the colon, waste material of 5 to 40 pounds weight may get accumulated. Appropriate colon hydrotherapy helps in the elimination of these excess and unwanted pounds as well as the dull and irritable feeling caused by them. Thus, this is an efficient method of detox, relaxation and establishing a body-mind-spirit connection.

By Abhay Burande

Before you buy a breast pump read this...

2010-09-24T21:24:00.000+03:00

Most of the obstetrician and gynecologist promote the use of breast pump to encourage women to continue breast feeding. A breast pump can be godsend for nursing mom. By extracting milk so you can store it in bottles for later feedings, it lets you leave your baby for more than two or three hours between nursings. This offers obvious advantages to working mom. But even if you don't work, pumping frees you to go out for the evening or long afternoon.

There are two main types of breast pumps, manual and mechanical. The manual pumps are very affordable and comfortable. The advantages manual pumps have on other mechanical or electicity operated ones are portability, no dependency on electricity, easy, convenient, comfortable and its capacity to pump more milk faster than electric pump.

Breast pump is a valuable tool to help women continue breast feed longer, thereby providing their baby with best possible nutrition. A breast pump provide mothers their independence, more so if they are working women. Proper planning will certainly help women to incorporate breast feeding into their daily life without compromising on independence and nutrition to the new born baby.

Get Rid of Excess Fat

2010-09-24T21:13:00.000+03:00

Aim for healthy weight - NHLBI recommendations

If you are overweight or obese, carrying this extra weight puts you at risk for developing many diseases, especially heart disease, stroke, diabetes, and cancer. Losing this weight helps to prevent and control these diseases. The NHLBI guidelines provide you with a new approach for the measurement of overweight and obesity and a set of steps for safe and effective weight loss.

Weight loss to lower elevated blood pressure in overweight and obese persons with high blood pressure.

Weight loss to lower elevated levels of total cholesterol, LDL-cholesterol, and triglycerides, and to raise low levels of HDL-cholesterol in overweight and obese persons with dyslipidemia.

Weight loss to lower elevated blood glucose levels in overweight and obese persons with type 2 diabetes.

Use the BMI to assess overweight and obesity. Body weight alone can be used to follow weight loss, and to determine the effectiveness of therapy.

The BMI to classify overweight and obesity and to estimate relative risk of disease compared to normal weight.

The waist circumference should be used to assess abdominal fat content.

The initial goal of weight loss therapy should be to reduce body weight by about 10 percent from baseline. With success, and if warranted, further weight loss can be attempted.

Weight loss should be about 1 to 2 pounds per week for a period of 6 months, with the subsequent strategy based on the amount of weight lost.

Low calorie diets (LCD) for weight loss in overweight and obese persons. Reducing fat as part of an LCD is a practical way to reduce calories.

Reducing dietary fat alone without reducing calories is not sufficient for weight loss. However, reducing dietary fat, along with reducing dietary carbohydrates, can help reduce calories.

A diet that is individually planned to help create a deficit of 500 to 1,000 kcal/day should be an intregal part of any program aimed at achieving a weight loss of 1 to 2 pounds per week.

Physical activity should be part of a comprehensive weight loss therapy and weight control program because it:1. modestly contributes to weight loss in overweight and obese adults,
2. may decrease abdominal fat,
3. increases cardiorespiratory fitness, and
4. may help with maintenance of weight loss.

Physical activity should be an integral part of weight loss therapy and weight maintenance. Initially, moderate levels of physical activity for 30 to 45 minutes, 3 to 5 days a week, should be encouraged. All adults should set a long-term goal to accumulate at least 30 minutes or more of moderate-intensity physical activity on most, and preferably all, days of the week.

The combination of a reduced calorie diet and increased physical activity is recommended since it produces weight loss that may also result in decreases in abdominal fat and increases in cardiorespiratory fitness.

Behavior therapy is a useful adjunct when incorporated into treatment for weight loss and weight maintenance.

Weight loss and weight maintenance therapy should employ the combination of LCD’s, increased physical activity, and behavior therapy. After successful weight loss, the likelihood of weight loss maintenance is enhanced by a program consisting of dietary therapy, physical activity, and behavior therapy which should be continued indefinitely. Drug therapy can also be used. However, drug safety and efficacy beyond 1 year of total treatment have not been established.

A weight maintenance program should be a priority after the initial 6 months of weight loss therapy.

Top 30 Health & Fitness Tips

2010-09-24T21:05:00.000+03:00

A garlic a day: Garlic is the mother of all cures. Researchers in Liverpool have found that 5ml of garlic extract lower levels of a disease-causing chemical by up to 48 per cent.

Eat wholegrain foods: Make sure you have whole-grain bread, rice or pasta at least four times a week and you will reduce the chance of having cancer by 40 per cent.

Take care of your skin: Always wear sun-screen lotion during summers. It is advisable to use winter care creams to overcome the harsh and cold winds. The best cure is to smile through and your skin will shine with an extra dash. It's no big secret!
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Eat plenty of fish: Fish is the recommended diet for a longer healthier life. Studies have found that those who regularly ate fish were up to one-third less likely to get heart diesease than those who ate it less than once a month.

Try Tea: Tea is always good. Being a heavy tea-drinker can never have nagative effects. The protective effects of tea increase with the amount drunk, and people who are regular tea drinkers are the least likely to die of a heart attack.

Stop smoking: Do not smoke your health away. Nicotine pathces, gums or inhalers might work for some individuals, or other methods, from hypnosis to acupuncture. More you are to smoke, more likely your are to develop cancer or heart disease.

Walk for Health: There is nothing better than walking. Walking a mile everyday, or taking reasonable exercise three times a week, promises to reduce the risk of heart disease, as well as strengthens bones and keeps them strong.
Buy a blood pressure instrument to monitor your B.P. before and after the walk.

Never sleep over a backache: It is never advisable to sleep over a backache. Research shows that people who take to their beds with backache take the longest time to recover. Those who avoid bed-rest and continue normal activities as much as possible have less pain.

Water spells health: Water flushes out the toxins. A good amount of liquid intake helps the entire system and of course is best for curing skin ailments. The average man needs 2.9 litres, or about 12 cups of water, a day and woman needs about 2.2 litres.

Stop bad breath: You can prevent that unfriendly odour. It is caused by oral bacteria. A toungue scraper may help, but dental care may be needed. Mouth rinses are effective, as are flossing and brushing teeth twice a day.

Slow down on the junk: Research shows that eating too many high-fat-food contributes to high blood-cholestrol levels, which can cause hardening of the arteries, coronory heart disease and stroke.

Cut back on salt: Health Organisation recommend no more than five grams a day. Too much salt can lead to stroke and heart problems.

Drink wine: Research suggests that the equivalent of a couple of glasses of wine a day may be good for health. It can also help you keep a good mental frame.

Spouse can matter: A man in poor health in his 50s is six times more likely to be affected if married to a woman who is also in poor health.

Eat right for better teeth: Your pearly whites can gleam. Eat apples, oranges, celery, carrots and high fiber green.

Make love: There is no better medicine than to have sex. people who have sex at least twice a week get protective boost from their immune systems. Of course it relaxes the mind.
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Crash diets don't work: The so called new-age diets do not add to health prospects. There is no easy way to lose weight so the best way is to do it over a period of time.

Coffee is good: Researchers have found that two to four cups of coffee daily can lower the risk of colon cancer by 25 per cent.

Being overweight is dangerous: Loose the extra kilos. Over weight people cut 20 weeks of their life for every excess kilogram, according to new research.
Keeping a personal weight machine at home really helps. Buy one now!

Supplement with selenium: Research has shown that people who took a daily supplement of selenium had a 37 per cent reduction in cancers.

Lower you cholesterol: Work on reducing your cholestrol. This can reduce the risk of heart attack and stroke even when your level is not high. Exercise to reduce weight.

Asprin is a wonder drug: Asprin can actually do wonders. It helps to reduce the risk of conditions such as heart disease and cancers, including of the colon, oesophagus, stomach, rectum, prostrate. cent.

Change your job: If the workplace is what bothers you. Simply quit! Consider becoming a salesperson. Salespeople are least likely to have a work-related illness.

Socialising is good: Meeting friends and relatives is recommended. Weekly socialising improves the memory, concentration and problem solving skills.

Learn to relax: Unwind, take up a hobby and start socialising. This fights stress and depression.

Fruits and vegetables help: Have at least five portions of vegetables and fruit a day, especially tomatoes, red grapes.

Sing to stay healthy: Singing is good for the mind and body. it is relaxing, improves breathing and muscle tone.

Vitamins are vital: A multivit a day keeps the tablet away, but be sure it contains at least 200 meg of folic acid.

Sleep well: There is nothing like a good sleep. Sleep primes the immune system. Most people need between seven and nine hours of sleep a night.

Or just hum...: Humming helps. Daily humming is a good way to increase ventilation in the sinuses.

All about Blood Pressure

2010-09-24T20:51:00.000+03:00

What Is High Blood Pressure?

Blood pressure rises and falls during the day. When blood pressure stays elevated over time, it is called high blood pressure or hypertension. Blood pressure is typically recorded as two numbers — the systolic pressure (as the heart beats) over the diastolic pressure (as the heart relaxes between beats). A consistent blood pressure reading of 140/90 mm Hg or higher is considered high blood pressure, another term for hypertension.

What is systolic blood pressure?

Systolic pressure is the force of blood in the arteries as the heart beats. It is shown as the top number in a blood pressure reading. High blood pressure is 140 and higher for systolic pressure. Diastolic pressure does not need to be high for you to have high blood pressure. When that happens, the condition is called “isolated systolic hypertension,” or ISH.

What is diastolic blood pressure?

Diastolic pressure is the force of blood in the arteries as the heart relaxes between beats. It’s shown as the bottom number in a blood pressure reading.
The diastolic blood pressure has been and remains, especially for younger people, an important hypertension number. The higher the diastolic blood pressure the greater the risk for heart attacks, strokes and kidney failure. As people become older, the diastolic pressure will begin to decrease and the systolic blood pressure begins to rise and becomes more important. A rise in systolic blood pressure will also increase the chance for heart attacks, strokes, and kidney failure. Your physician will use both the systolic and the diastolic blood pressure to determine your blood pressure category and appropriate prevention and treatment activities.

Why Is High Blood Pressure Important?

High blood pressure is dangerous because it makes the heart work too hard. It also makes the walls of the arteries hard. High blood pressure increases the risk for heart disease and stroke, the first- and third-leading causes of death for Americans. High blood pressure can also cause other problems, such as heart failure, kidney disease, and blindness.

What Causes High Blood Pressure?

The causes of high blood pressure vary. Causes may include narrowing of the arteries, a greater than normal volume of blood, or the heart beating faster or more forcefully than it should. Any of these conditions will cause increased pressure against the artery walls. High blood pressure might also be caused by another medical problem. Most of the time, the cause is not known. Although high blood pressure usually cannot be cured, in most cases it can be prevented and controlled.

How do I know if I have high blood pressure?

High blood pressure often has no signs or symptoms. The only way to find out if you have high blood pressure is to be tested for it. Using the familiar blood pressure cuff, your doctor or nurse can easily tell if your blood pressure is high.

How Is Blood Pressure Tested?

Having your blood pressure tested is quick and easy. Blood pressure is measured in millimeters of mercury (mm Hg) and recorded as two numbers systolic pressure “over” diastolic pressure. For example, the doctor or nurse might say “130 over 80” as a blood pressure reading.
Both numbers in a blood pressure reading are important. As we grow older, systolic blood pressure is especially important.
To test your blood pressure, your doctor will use a familiar device with a long name. It is called a sphygmomanometer (pronounced sfig’-mo-ma-nom-e-ter), and may look something like this.

Effect of High blood Pressure on Your Body
Brain: High blood pressure is the most important risk factor for stroke. Very high pressure can cause a break in a weakened blood vessel, which then bleeds in the brain. This can cause a stroke. If a blood clot blocks one of the narrowed arteries, it can also cause a stroke.

Eyes: High blood pressure can eventually cause blood vessels in the eye to burst or bleed. Vision may become blurred or otherwise impaired and can result in blindness.

Arteries: As people get older, arteries throughout the body “harden,” especially those in the heart, brain, and kidneys. High blood pressure is associated with these “stiffer” arteries. This, in turn, causes the heart and kidneys to work harder.

Kidneys: The kidneys act as filters to rid the body of wastes. Over time, high blood pressure can narrow and thicken the blood vessels of the kidneys. The kidneys filter less fluid, and waste builds up in the blood. The kidneys may fail altogether. When this happens, medical treatment (dialysis) or a kidney transplant may be needed.

Heart Attack: High blood pressure is a major risk factor for heart attack. The arteries bring oxygen-carrying blood to the heart muscle. If the heart cannot get enough oxygen, chest pain, also known as “angina,” can occur. If the flow of blood is blocked, a heart attack results.

Congestive Heart Failure: High blood pressure is the number one risk factor for congestive heart failure (CHF). CHF is a serious condition in which the heart is unable to pump enough blood to supply the body’s needs.

Tips for having your Blood Pressure Taken
› Don’t drink coffee or smoke cigarettes 30 minutes before having your blood pressure measured.
› Before the test, sit for five minutes with your back supported and your feet flat on the ground. Rest your arm on a table at the level of your heart.
› Wear short sleeves so your arm is exposed.
› Go to the bathroom prior to the reading. A full bladder can change your blood pressure reading.
› Get two readings, taken at least two minutes apart, and average the results.
› Ask the doctor or nurse to tell you the blood pressure reading in numbers.
› What device can I use to take my own blood pressure?
› Tests at home can be done with the familiar blood pressure cuff and a stethoscope, or with an electronic monitor, such as a digital readout monitor. Also, be sure that the person who will use the device reads the instructions before taking blood pressure readings. Your doctor, nurse, or pharmacist can help you check the device and teach you how to use it. You also may ask for their help in choosing the right one for you. Blood pressure devices can be bought at various places, such as discount chain stores and pharmacies.

II. Keywords – the Most Important Item in SEO

2010-09-24T20:17:00.000+03:00

for every search engine – actually they are what search strings are matched against. So you see that it is very important that you optimize your site for the right keywords. This seems easy at first but when you get into more detail, it might be a bit confusing to correctly determine the keywords. But with a little research and thinking the problem of selecting the right keywords to optimize for can be solved.
1. Choosing the Right Keywords to Optimize For

It seems that the time when you could easily top the results for a one-word search string is centuries ago. Now, when the Web is so densely populated with sites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal. If you examine closely the dynamics of search results for popular one-word keywords, you might notice that it is so easy one week to be in the first ten results and the next one– to have fallen out of the first 30 results because the competition for popular one-word keywords is so fierce and other sites have replaced you.

Of course, you can include one-word strings in your keywords list but if they are not backed up by more expressions, do not dream of high ratings. For instance, if you have a site about dogs, “dog” is a mandatory keyword but if you do not optimize for more words, like “dog owners”, “dog breeds”, “dog food”, or even “canine”, success is unlikely, especially for such a popular keyword. The examples given here are by no means the ultimate truth about how to optimize a dog site but they are good enough to show that you need to think broad when choosing the keywords.

Generally, when you start optimization, the first thing you need to consider is the keywords that describe the content of your site best and that are most likely to be used by users to find you. Ideally, you know your users well and can guess correctly what search strings they are likely to use to search for you. One issue to consider is synonyms. Very often users will use a different word for the same thing. For instance, in the example with the dog site, “canine” is a synonym and it is for sure that there will be users who will use it, so it does not hurt to include it now and then on your pages. But do not rush to optimize for every synonym you can think of – search engines themselves have algorithms that include synonyms in the keyword match, especially for languages like English.

Instead, think of more keywords that are likely to be used to describe your site. Thinking thematically is especially good because search engines tend to rate a page higher if it belongs to a site the theme of which fits into the keyword string. In this aspect it is important that your site is concentrated around a particular theme – i.e. dogs. It might be difficult to think of all the relevant keywords on your own but that is why tools are for. For instance, the Website Keyword Suggestions Tool below can help you to see how search engines determine the theme of your web site and what keywords fit into this theme. You can also try Google's Keyword Tool to get more suggestions about which keywords are hot and which are not.

When choosing the keywords to optimize for, you need to consider not only their relevancy to your site and the expected monthly number of searches for these particular keywords. Very often narrow searches are more valuable because the users that come to your site are those that are really interested in your product. If we go on with the dog example, you might discover that the “adopt a dog” keyphrase brings you more visitors because you have a special section on your site where you give advice on what to look for when adopting a dog. This page is not of interest of current dog owners but to potential dog owners only, who might be not so many in number but are your target audience and the overall effect of attracting this niche can be better than attracting everybody who is interested in dogs in general. So, when you look at the numbers of search hits per month, consider the unique hits that fit into the theme of your site.

2. Keyword Density

After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords.

Although there are no strict rules, try optimizing for a reasonable number of keywords – 5 or 10 is OK. If you attempt to optimize for a list of 300, you will soon see that it is just not possible to have a good keyword density for more than a few keywords, without making the text sound artificial and stuffed with keywords. And what is worse, there are severe penalties (including ban from the search engine) for keyword stuffing because this is considered an unethical practice that tries to manipulate search results.

3. Keywords in Special Places

Keywords are very important not only as quantity but as quality as well – i.e. if you have more keywords in the page title, the headings, the first paragraphs – this counts more that if you have many keywords at the bottom of the page. The reason is that the URL (and especially the domain name), file names and directory names, the page title, the headings for the separate sections are more important than ordinary text on the page and therefore, all equal, if you have the same keyword density as your competitors but you have keywords in the URL, this will boost your ranking incredibly, especially with Yahoo!.
a. Keywords in URLs and File Names

The domain name and the whole URL of a site tell a lot about it. The presumption is that if your site is about dogs, you will have “dog”, “dogs”, or “puppy” as part of your domain name. For instance, if your site is mainly about adopting dogs, it is much better to name your dog site “dog-adopt.net” than “animal-care.org”, for example, because in the first case you have two major keywords in the URL, while in the second one you have no more than one potential minor keyword.

When hunting for keyword rich domain names, don't get greedy. While from a SEO point of view it is better to have 5 keywords in the URL, just imagine how long and difficult to memorize the URL will be. So you need to strike a balance between the keywords in the URL and site usability, which says that more than 3 words in the URL is a way too much.
Probably you will not be able to come on your own with tons of good suggestions. Additionally, even if you manage to think of a couple of good domain names, they might be already taken.
File names and directory names are also important. Often search engines will give preference to pages that have a keyword in the file name. For instance http://mydomain.com/dog-adopt.html is not as good as http://dog-adopt.net/dog-adopt.html but is certainly better than http://mydomain.com/animal-care.html. The advantage of keywords in file names over keywords in URLs is that they are easier to change, if you decide to move to another niche, for example.

b. Keywords in Page Titles

The page title is another special place because the contents of the <title> tag usually gets displayed in most search engines, (including Google). While it is not mandatory per the HTML specification to write something in the <title> tag (i.e. you can leave it empty and the title bar of the browser will read “Untitled Document” or similar), for SEO purposes you may not want to leave the <title> tag empty; instead, you'd better write the the page title in it.

Unlike URLs, with page titles you can get wordy. If we go on with the dog example, the <title> tag of the home page for the http://dog-adopt.net can include something like this: <title>Adopt a Dog – Save a Life and Bring Joy to Your Home</title>, <title>Everything You Need to Know About Adopting a Dog</title> or even longer.
c. Keywords in Headings

Normally headings separate paragraphs into related subtopics and from a literary point of view, it may be pointless to have a heading after every other paragraph but from SEO point of view it is extremely good to have as many headings on a page as possible, especially if they have the keywords in them.

There are no technical length limits for the contents of the <h1>, <h2>, <h3>, ... <hn> tags but common sense says that too long headings are bad for page readability. So, like with URLs, you need to be wise with the length of headings. Another issue you need to consider is how the heading will be displayed. If it is Heading 1 (<h1>), generally this means larger font size and in this case it is recommendable to have less than 7-8 words in the heading, otherwise it might spread on 2 or 3 lines, which is not good and if you can avoid it – do it.

Introduction – What Is SEO

2010-09-24T18:49:00.000+03:00

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.

Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.
1. How Search Engines Work

The first basic truth you need to learn about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by e piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. But there is nothing you can do about it, so just keep quiet.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.

When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one pages (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index to the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, MSN, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you'd like to be at the top.

The last step in search engines' activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.
2. Differences Between the Major Search Engines

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.

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