Nikkthoughts

Pre-sales Strategies- "Reason behind why customers won't buy".

2019-06-22T17:45:00.001+05:30

Hi !!!

Would you like to get to more revenue, higher forecast accuracy and less risk in your projects?

Have you invested a lot in training in sales and pre-sales, have pretty good pre-sales people on board, but are sometimes still irritated when you see your sales executives from the customer, talk to early about the solution or show little feeling for the situation understood the requirement but did not reflect anything back to the customer.

Got defensive or presented technically and the highest-ranking customer did not get the message. There is a lot of sales training out there but typically pre-sales people are not too excited about them because these training's do not consider their daily jobs or the world of experience. No matter if you're selling hardware software solutions or whether it's about data center automation, cloud, digital transformation big data analytics .Customers are well informed they are looking for solutions to their challenges they often want everything as a service.

Let’s first understand What is Presales?

Pre-sale is a procedure or a lot of exercises ordinarily done before a client is gained.

However some of the time presales additionally stretch out into the period the item or administration is conveyed to the client. The key responsibilities start from Contact Lead -Suspect Prospect-Opportunity then finally the sales is made.

This job is particularly a great importance in these ventures the light of the fact is that the necessities of various clients are regularly only one of a kind.

The presales proficient therefore outlines what the client needs, builds up an underlying perspective on the arrangement the client needs at that point tailors product and services of his organization to meet what the client needs, discloses this answer for the client, helps close the arrangement or deal and regularly remains on to guarantee that the conveyance group or item masters that tail him give the expected arrangement.

Pre-sales include:

Discovery a way to reveal subtleties of business issues that the prospect has and intently break down the prospects prerequisites. So what are your preset people got better in establishing their own relationships to customers, understood the real pain points and only then design the right solution and what if they learn to talk to CEOs or heads of sales or marketing or even doctors. In the past your experts presented technology the demos and workshops and one technical battles and architecture and defended solution design.

This article can help the technical sales people, to change their self-perception and add skills and evolve into solution managers, catalyst, challenges, care takers and coaches. If they are addressed the right way and they will trust with their trainer they are very much willing to learn and to grow because tomorrow there will be in customer situations again.

Two simple things creating awareness and rehearsing new collection.

On the awareness side, it is about to understands how the market has changed what is the difference when talking to business people outside of IT.

Which topics are really relevant for a person with a 500 million sales target?

What will qualify you to talk to them?

How much do they want to dive into details why sustainable relationships matter even more today?

When you talk to customers what happens in their brains ?

How charisma can be enhanced ?

Why we should send less and listen more ?

How questions work?

Why we should avoid assumptions and how can we increase our persuasiveness and make people listen?

On the rehearsing new strategies side it's about building these sustainable relationships, coaching and consulting approach and communicating in front of the customer.

What are the driving forces even of my customer force on a business and personal level?

How do we let go of talking products and allow open-ended discussions and learn about our customers really?

How can we bring business value build trust and get commitments?

The presales person will understand and closely analyse the prospects requirements.

It starts with Preparation, Demonstration, Request for Proposal, Marketing and proposal assistance, Product management.

Programming introduction that decisively addresses the issues of the prospect. It will be done in a way that features a simple technique to demonstrate that sales people will take care of those issues utilizing the devices accessible inside the seller’s suite of item.

In that capacity, presales are much of the time engaged with specialized and must have a detailed knowledge of the product subtleties a request for proposal. Presales can give unparalleled market criticism to item directors that can be utilized to impact or give input on item guide things. Presales were engaged with the deal since the disclosure of the prospect business issues, presales will regularly finish the business examination and specialized part of a business proposition.

Consulting is a lot about asking the right question and when we get closer to the core of things how we can consider the answers we get to be hyperlinks that we click on and ask even more this keeps the scope open and we might even learn about the competition when we plan for any customer meeting do we define a target for that meeting.

How do we get the tools ready in front of our customer understand reactions better, avoid unnecessary conflicts and user voice more effectively and first and foremost how do we communicate our business value crystal-clear and get commitment so to sum it up you will see significantly better results higher forecast accuracy and less risk because you people build awareness for the changes in our industry, build awareness for communication principles and expand the repertoire for relationship building, consulting and effective communication.

All this will take place in the challenging but respectful atmosphere where people will have a chance to articulate concerns and try to do things differently and of course they'll be able to implement this in their daily businesses.

Lastly let’s discuss about the 5 reasons customers won't buy acronym it stands for-

No Money

No Time

No Need

No Urgency

No Trust

Let's look at the reasons people don't buy-

First one is money now there's a small percentage of people who literally don't have the money to buy but I believe that there a small percentage the majority people have the money and are willing to spend the money, if you can show them the value of what you're offering so money isn't really an excuse it really isn't some people say they don't have any time well guess what now I don't buy that one either because if I could show you how to save money you will make the time to save that money if I could show you how to make more money you will take time to learn how to make more money so you know time is not really an issue if you can prove the value so if money is not the issue time is not the issue maybe it's need.

People know they need something some people don't there's something called a trigger event maybe the customer has a need that's one person but then there's people who don't know they need something so our job is to make them aware that they need it so we first have to ask ourselves does the client know that they need this product .Some clients will say no some will say yes.

If they say yes great if they say no then our job first is to demonstrate why they need the product now here's the kicker just because they need it doesn't mean they'll buy it. So what we have to do is move to the next phase which now that we know that they need it now that they know that they need it is it urgent we've all been in this situation you know I need that but do I really need to get it now in other words is it really that urgent.

So then our job now if it's not about the money it's not about the time they know they need it that our job is to really to create a sense of urgency .In other words if they don't take action now they're gonna lose money if they don't take action now they're not gonna make as much money if they don't take action now they're gonna miss out on a great opportunity you have to learn to position in such a way that the customer feels this sense of urgency .The last part is now that I know I need it is urgent I have to take action the last part is trust .Do I trust you and the product or service you're offering to solve my problem? That can really help me can it really help me so the last part is all about trust.

So keep this in mind I want this to be your little sales model when you're talking to a customer ask yourself is it money time need urgency or trust? so if they don't buy I want you to kind of start analyzing why they're not buying .

Is it really about the money ?is it really about the time ?maybe I didn't create the need first or maybe even if I did create the need maybe there's my story isn't compelling enough to create that sense of urgency or maybe you did create the need maybe you showed them and it was urgent but you know what they didn't trust you . Then you have to ask yourself how do I develop more credibility how do I gain there and as you begin looking at these five pieces of your sales presentation you'll begin to get a better idea of how to position your product and how to walk through these spaces these five phases of not buying.

I hope you liked this article. Please share this article with them or if you have any specific questions please comment below I hope I’ve covered them all. If any left, do tell me in the comments. I'll try to reply. And if more questions are left I'll cover them too. Bye Goodnight, Good afternoon, Good morning whenever you are reading this article.

On-page SEO checklist

2019-05-03T17:56:00.000+05:30

Let's talk about the types of SEO

If we want our website to be found on the search engines and Google? or these search engines have crawled our website then what we want to do?

Are we want to basically, look at it from a two-pronged perspective, it's a two-prong strategy-

The first strategy - we're going to talk about today is on-page SEO.

“The on-page SEO - is defined as what we do on our own website to be relevant for search engine query on a search engine”.

The second strategy – we will talk about is off- page SEO

“The off-page SEO determines what we do our website to be relevant for search engine query and so off page SEO generally is synonymous with link building”.

Well, we’ll talk about that a little bit more as we go forward but really when you want to do SEO when you want to be found for a keyword on a search engine. You're going to apply but with on-page SEO and off page SEO.

So let's talk about what is On-page SEO?

This is the first part of our SEO effort. We want to focus on On page SEO first-

"On-page, SEO is the method of optimizing elements of web pages remember these are all the items we want to do on our website to be relevant for certain search queries so it's basically the idea behind this is to make our web pages more relevant for specific search queries on search engines".

There are a number of different elements on our website on a particular web page that we want to manipulate or optimize. If you will be relevant for search engine query and so let's start around the idea that you know, let's start with the scheme first and so the scheme is nothing more than it's a collaborative effort between Bing, Yahoo, Google, and the idea is really they want to understand more about the content of your website and so the idea behind this is that you want to be able to provide snippets of information to these search engines. They understand a little bit more about what your web page is trying to convey so that they can find out exactly what's relevant to that search engine query.

The more information they have the better of an opportunity you have to be ranked for that search engine query and if you have a website with reviews and you provide snippets of information to the search engines the search engines, in turn, are going to present that information in the search engine results (SERPs). If you have positive reviews, in short, the whole idea behind the scheme is making sure you present information critical to your website so that the search engines better understand what your website all about.

There's also some other information here involved with schema and those are site links. So site links additional pages on your website, that shows up in the search engine result and again the more information a search engine has about you the better chance you have to be found the better chance you have to get it clicked. so site links are just additional links on your site that appear in search engine results so by having more links in the search engine result you have a better chance of getting them click.

The Title Tag -

The title tag is which shows up in the search engine results. If you've ever done a search engine query meaning you've gone to Google typed in a query using a keyword like Indian restaurants, you're going to see specific search engine results and the title tag is what appears in those search engine results.

“A title tag is important because it's the title of a web page that appears in those results. if we want to be found for the specific keyword we want to make sure that the keyword is in the title tag because that keywords going to describe what the page is all about”.

If we want to be found for that keyword let's just say Indian restaurants in Florida, for example, that's going to be part of our title tag, when somebody types in that particular keyword query Indian restaurants in Florida then we have a good chance of showing up because the title tag which is the title of the page is going to have that particular query in it. You can edit the title tag and when you edit the title tag you want to be able to put that particular keyword in the title tag so if we do a search on Google.

But certain search engines particularly Google has character limits around the number of characters you can use in the title tag and so we want to keep that in mind. If you actually have two keywords then you can use the primary keyword first then the secondary keyword and then the brand name so to me, this is the most optimal format, but keep in mind there is the character limits it makes your title tag more relevant you don't have to worry about necessarily fitting in excess keywords in the title tag because of again the title tag is character limits. the title tag is generally between 60 and 65 characters long and so if you go over those limits let's just say your title tag is more than 65 characters Google in this the case is going to cut off big characters and also makes it relevant for the keyword query so you want to keep “title tag probably no more than 60 characters because you'd flirt with putting more than 60 characters then the search engines are going to cut off that title tag and then that's not going to look good”

Meta Description

“The Meta Description is just a short description of the content on your web page”. If the title tag is the title of the webpage the Meta Description describes the page".

It's a description of what that page is. The meta description appears under the title tag and then the URL, so if we go back to our Google search results we look here Indian restaurants we could see the URL which is underneath the title tag and then we could see the Meta Description. But the Meta Description just like the table tag is just as important because-

1. It shows up in the search engine results

2. It describes what the page is all about

3. It allows you to optimize the Meta Description

The optimal length for a Meta Description you can go up to 300 characters but I would not even recommend even flirting with that limit because just like the title tag search engines in the case of Google will actually cut off the Meta Description.

If you go over those limits you'll see that the search engines will cut off the copy of the Meta Description width and they'll just put ellipses, we don't necessarily want to go over those limits so my recommendation is to keep that Meta Description probably a hundred and sixty-five characters two to no more than 200 because we're trying to describe not only what the page is all about but we're also trying to optimize that Meta Description. The whole idea behind the Meta Description more than anything else describes what the page is all about but you want it to stand out uniquely.

Header tags

Header tags are used on a web page to really separate out content and ideally, you want to be able to optimize the header tag and sub-header and there’s a hierarchy for headers, There's between a header one and a header six. We'll call it an h1 to h6.

H1 is really at the top of the hierarchy for headers and if we use that h1 on our webpage then what we're trying to explain that the search engines are listening to this particular keyword phrase in our header, how really the search engines interpret headers they see an h1 h2 h3 h4 h5 and h6. they know that if you're using an h1, if you put that keyword in the header tag what you're telling the search engines is hey I'm really emphasizing this particular keyword and so the search engine will interpret that as important and if you use your keyword in that header then really what you're saying is hey I really this keyword is really relevant to that query.

Naturally the other benefit of a header is it really breaks up the page as well so the header you can use sub headers and subpatterns are nothing more than say a lower H tag so if you have a header that's an h1 you can use an h2 and h3 as a subheader and so forth and soon because what you're really trying to do is not only organize the content in your webpage but you're trying to emphasize that for google so if something's an h2 or an h6 you're basically telling Google or the other search engines this is not as important to say headers help not only organize the content but they help emphasize the actual keyword it is you want Google to recognize. headers are very important elements for on-page SEO.

URL structure

“URL stands for Uniform Resource Locator and our URL is the specific location of a webpage on the Internet”.

so basically if we're found in the search engine results in one of our web pages are gonna go along with the title tag in the Meta Description in the search engine results in the URL that shows up along with the title tag in the Meta Description if we click on that link that's exactly where we're gonna go so URL structure is important for on-page SEO.

Why is it important because not only does it show people where they're going but we have an opportunity to optimize that URL for the search engines to make our URL more relevant for that search query so just like the title tag just like the Meta Description just like the headers we can also manipulate the URL. if we look at a URL it consists of really the protocol and the protocol means it's either a secure site or non-secure site so if we see it's HTTPS that means it's a secure site and so ideally search engines like web pages or web sites that are secure so after the protocol, you're gonna see the domain and then after the domain, you're gonna see subdirectories okay so that's generally the breakout with a URL structure so you have the protocol the domain and subdirectories

Like everything else since in SEO there are parameters just like “the title tag has parameters up to 65 characters the Meta Description tag has a limit of up to 165 characters a well-structured URL also has character counts but the idea here is we don't want to get into numbers when we talk about character counts for URL structure really the rule of thumb or the best practice for your URL is to keep it short and understandable”.

Image alt text or alt tags

Alt tags or text tags as they're also known to allow the search engines to understand a little bit more about what's on the page in terms of image, images are a prominent part of every webpage on the Internet, unfortunately, images are usually files that are not readable by search engines so we want to be able to provide some alternate text so that the search engines understand what those images are all about, again it gives us an opportunity to communicate with the search engines. "There are character limits to alt tags you know generally the rule of thumb is 125 characters for an alt tag and the alt tag is used in the HTML".

Internal links

When it comes to SEO internal links also play a vital role because basically “an internal link which is a link from one page of your website to another page of your website allows Google too or other search engines really to follow the pages as they index your entire website”.

It serves that purpose of allowing search engines to index, it definitely improves the indexing but internal linking also has many benefits and one of the other benefits is it helps spreads what we call link juice which is basically a way another way of saying you know this page is important because it has links from other pages on our website. If we link me have a link from one page to another and a couple of other pages on our site linked to that same page then search engines tend to take notice and they tend to note that you know if one particular page has a number of different links pointing to it then this page may be important and so that's what we mean by link juice it's a signal for the search engines to determine what pages on your website is important

Sitemaps do the same thing except sitemaps are an entire list of links on your website and it allows the site search engines to find all your pages and you would say fairly easily but it also helps the end user by doing that by submitting our sitemap XML file to Google it speeds up the process because Google's able to now understand all the pages on our website that have been submitted and then once we submit those pages then Google is going to quickly index a majority of those pages if not all of those pages and so that's the benefit of having an XML sitemap for the search engines are that we can quickly submit that file to the search engine so our pages get submitted and indexed quicker,

we could take that XML file and submit it to Google search console and so that expedites the process of indexing your site and helps your site not only get indexed faster but will help Google understand how many pages are on your site

PageSpeed

Page Speed identifying how quick our pages load in Google Analytics if your pages don't load very quickly than Google actually provides suggestions to speed up the page load time of a particular page and some of the culprits that you want to look at are making sure you have images that are good quality but also not a lot in size you want to make sure they're optimized you want to look at your server response time you want to make sure you optimize the code so there's a lot of different factors of page load time you just want to keep an eye on what pages are not loading quick enough and remember we want to keep it as low as possible but no more than 3 to 4 seconds

All these are factors with on-page SEO that you want to address before you move on to off page SEO. We will turn our attention to off page SEO in the next article below.

SEO step by step for beginners

2019-04-27T21:16:00.000+05:30

We gonna talk about SEO tutorial for beginners

So let's get right to it here will talk about a lot of topics related to SEO, what’s in it, for you we're gonna start with, what is SEO first?

Now for beginners, we’re gonna talk about keyword research. How does a search engine work, then later in my upcoming article we're going to go into on-page and off-page SEO and techniques and tactics related to both of those. we're gonna dive into how Google algorithms work? The types of SEO website architecture local SEO. How to measure your SEO performance i.e. analytics and then we gonna have a little quiz at the end.

So a lot of information in this tutorial.

Let's get right to it and start with why SEO?

Some of you with a website may be your bloggers maybe you just have a website with a lot of content, probably have this conversation before where you said hey look I got all this content, but I can't be found on Google search engines? And the first reaction somebody might have is well why you don’t optimize your website for SEO. Some of you may know what SEO is. Some of you may not know what SEO is and the natural question would be what my website need SEO is!

What is SEO?

Well there are a lot of inherent benefits to SEO

It stands for search engine optimization and the first benefit is it increases visibility on search engines. So all the techniques we're going to cover here in today's SEO the tutorial it's going to be techniques to boost your visibility on the search engines, we're not talking about Google only but yes we're also talking about Bing and Yahoo and Baidu and some of the other search engines that are out there, so that's inherently -

The first benefit- to doing search engine optimization is we want to increase our visit ability on search engines and today's tutorial is going to cover that

The second benefit - is it will rank? help you rank higher for relevant keywords! so the idea behind search engines is- we want our websites to be found, our pages on our websites to be found when somebody does a search and so ideally when somebody does a search, you want to be found for the keyword queries that are most relevant to your business so we want those keyword queries to match the content, that we have on our website and so that's a benefit we want to be found for what people are looking for and so that's the beauty of SEO. Is that your content could be found for those relevant keywords.

The third benefit - it helps to increase traffic to your website so the idea here is a lot of people go to search engines on a daily basis around the world depending on what search engine they use Google is one of the most popular. What’s common around the world is people do use search engines to find information and so what we want to do is! We want to be found in search engines because that's what people use to find content and so we're found on search engines.

People are going to find us for relevant keywords and if they see our content is relevant and the search engine results after they query a keyword then they're going to click on our link and go to our website. So if you can imagine all that content you have on your website and all that content is able to be found on the search engines and a lot of people are using search engines with relevant keywords then naturally you're gonna get clicks that are going to drive traffic to your website and so that's in summary how it works and that's what we want we want to increase traffic to our website from search engines because that's what people use and then inherently because of that it will help people find our website.

So an optimized site helps your target audience find your website, increase brand awareness. So that's the idea if we could drive traffic to our website from search engines and multiple traffic sometime from the same users it's going to naturally also increase our brand awareness people are going to know more about us. if we're found in the search engines.

The fourth benefit - it helps to convert a local business into a global business what we mean by that is, if we're found in the search engine results if somebody types on a relevant keyword and our content shows up in the search engine results on Google or Bing or any search engine. Ideally, our business can be found all over the world, our content can be found all over the world. It's not necessarily local per se we may have a local business in a particular city or locale but that doesn't stop anybody from around the world from finding our content.

So the idea behind search engines is to look the contents available to anyone around the world and to me this is one of the biggest benefits because it can boost traffic, it can boost brand awareness, it can boost traffic and the whole idea is taking your business and taking it and elevating it to more of a global brand versus. just a local print and so that inherently is one of the key benefits to search engine optimization.

So let's move on to what is SEO? and we're going to talk about SEO and how do you define it-

SEO again stands for search engine optimization it's basically the practice of getting traffic from the organic search results on not just Google but really any search engine.

Depending on the keyword that somebody types in regardless of what search engine. They use that search engines going to rank websites based on the relevancy of the keyword, so if you have a website and you have a blog and you have a lot of content in your food blogger and you write about let's just say restaurants and you're doing restaurant reviews and you happen to be doing a restaurant review, for example say about Indian restaurants-

Well somebody typed in Indian restaurants you may want to come up for that keyword .okay so it's all about relevancy does that search engines see that particular blog?

Post as the most relevant for that search query, so that's what SEO is all about.

We want to be able to rank our websites for certain keywords on search engines, if our website is ranked on search engines then there's a lot of benefits to that we talked about those benefits.

That's why SEO! but the biggest benefit is the visibility that comes with that, so the higher your ranking on a search engine the more traffic you're going to get and it's a snowball effect because the more traffic you get the more conversions you're gonna get.

Say the percentage of Google traffic, the higher you rank so generally there are 10 results per page on a search engine so if you're ranked in the top three or even in the first or second position. You're gonna get a majority of the clicks and search engine optimization starts with the keyword because we want to be found for relevant keywords and so the first step and search engine optimization is always going to be keyword research.

It is the most important step what does keyword research all about?

Well, it's the process of identifying keywords we want to be found for on the search engines. So the millions of people use search engines on a daily basis.

We want to be found for those keywords that people type in that are relevant to the content, we want to be found so going back to the Indian restaurant for example if we're writing a blog post about Indian restaurants if somebody types in the best Indian restaurants or Indian restaurants in a specific city we want to be found for that content. If it's relevant to what we wrote about.

Keyword research should be done based on two factors

Really it's based on the factor of how much traffic or volume a particular search engine query has and it's based on competition and really the underlying factor here is that all keywords in your keyword research should be relevant, so you need to understand what those keywords are so are they relevant to the content that you want to be found for. If they are then really the two you want to look for-

The volume as how much volume or traffic each keyword has associated with it

The competition as how many other websites are trying to be found for the same keyword

Those are the factors involved with keyword research you always want to choose relevant keywords and then once you find or choose those relevant keywords you want to be able to find out exactly how much volume and how much competition is associated with each of those keywords and so when you look at keywords you're always going to choose relevant keywords.

But there are two types of keywords we're going to talk about both of these here-

Short tail keywords
Long tail keywords

So let's start with

Short tail keywords –

Short tail keywords are generic keywords generally they're less than three words in a keyword phrase, for example Indian restaurants. So short tail keywords generally have very high search volume that means that if somebody types in Indian restaurants then there's going to be a large amount of volume with that meaning that generally a lot of people type in the keyword Indian restaurants.

However with high volume always comes high competition. So if you want to be found for Indian restaurants know that you are ranked number one or number two or even on page one of Google you're going to get a lot of traffic however to get to page one of Google or even position one or two it's going to take you a while because they're probably a lot of websites who are in front of you who want to be ranked and found for the same keyword.

So the whole idea with short tail keywords is it's a lot of visibility it's a lot of traffic, a lot of volume but also a lot of competition and generally the underlying factor here is that if you are ranked for a very broad or short tail keyword like Indian restaurants then chances are it's not going to be as relevant. If you get the traffic to your website then chances are the conversions not necessary really gonna happen because we don't necessarily know the mindset of somebody typing in a very short tail generic keyword. There's a lot of different factors with short tail keywords so you just don't know because it's so generic if you do get the traffic for that generic keyword then the chances of the conversion are going to be lower .

Long tail keywords –

However if we're interested in conversions then we really want to turn our attention to longer tail keywords however if you want the visibility then you want to use short tail keywords. If you want the conversion then you want to switch over to longer tail keyword so longer tail keywords are more specific they usually consist of more than three keywords generic if we add a few more keywords that keyword phrase it then becomes longer tail so compared to short tail keywords longer tail keywords are generally less competitive and the search volume is not as high case in point. then this is the keyword you may want to use so there's a trade-off between longer tail and shorter tail well when visitors land from longer tail keywords is going to generate probably a higher conversion rate than something more generic .

The traffic may not necessarily be for the conversion. How does a search engine work?

So let's talk about that for a minute so we know that means people use search engine but how do we actually get our content in the search engines. So that's the important part that we need to understand.

Indexing in Google-

If we have our own website and we have our content. So these search engines want your content in their search engine index .

So how do they get your content? well they send out BOTS or files and we'll just call them spiders so they send out these spiders to crawl your website and the whole idea behind using the insect spider is because we're talking about the world wide web and so if Google for example sends a bot to your website they're gonna crawl your website and spider your web so the creating a web of pages , all they're doing is following link and every page and link that they hit they're going to bring back to their server .

These spiders scan your web sites they just follow links and they take all the pages and content that they're able to gather when they hit your website and they're going to pull all that information back into their own index. If you think about Google they're crawling or spidering millions and billions of web sites all those millions and billions of web sites are sitting on Google servers.

So, when somebody does /do a search query Google because they have all these websites and their index are able to quickly determine which website is the most relevant for that search engine queries so that's generally how search engines work.

I hope you found this article useful, please comment below your thoughts. I will share more article on SEO that will help you to understand the concept of it from Beginner to Pro concept very soon.

Thank you guys that's all from my end, I hope I’ve covered maximum parts for SEO as for the beginner'. If any left, do tell me in the comments. I'll try to reply. And if more questions are left I'll cover them too. Bye Goodnight, Good afternoon, Good morning whenever you are reading this article.

Career in Digital Marketing

2019-04-06T15:49:00.000+05:30

A career in Digital Marketing

In this article I am going to explain Digital Marketing, What is Digital Marketing, Its Careers and Everything about Digital Marketing or Online Marketing and Social Media Marketing? The most popular roles in digital marketing.

I have come across many individuals, who wants to clear a portion of their questions on Digital Marketing Like what would be the pay? Openings for work? Development? Is it important to know to code? I don't know English. Do I have to pick up coding?

Digital is no more a buzzword digital marketing sits at the center of every marketing strategy for every company out there so if you're wondering if digital is the right career option for you this is the article for you, also we going to talk about the various roles in digital marketing. If digital marketing is for you or not and how can you become a great digital marketer? Well before we talk about the various roles in digital marketing. For example - Think logically Surplus business exists that is in the unorganized sector. Let‘s say there are many businessmen, who have a lot of money Family business. We can say that now their next direction is joining the family business. So if the next generation is coming to join the family business but will they like the old way of doing business? They need modern ways/ modern office like they do want to make websites they may need to run a social media campaign, every person wants it, If he is taking care of his father business. They do have the vision to take it to the next level.

In the coming time, Digital Marketing will be the new Marketing. So if they have a big vision, they've to use digital platforms for that. And if you start your own business. And if you collaborate with other business, you can get job opportunities too. Talking about growth if you have skill from time to time, you'll keep on learning something new there are so many businesses.

Next question is Salary?

Which is the most common question? Don't expect a large package being a fresher in a new industry. In any profession not just about Digital Marketing. Fresher don't get good salary package in the beginning. Let's say salary starts from 10,000 to 25000 or 30,000 only 10-15k as a fresher.

If you have an MBA degree or if you have some experience in marketing after this if you learn digital marketing. Then look for a job chance are high that you may get a good job. Again think logically. In starting, you are a rookie with no experience so the starting salary is of training. They'll guide you and will give you a salary too. That's why salary is comparatively low. Look for a job in companies even if they give you less money. Make sure the workload is high in that company So that you can learn things more. This was always my motto. Even if I do a job in the average salary package. I should have the opportunity to learn a lot. Work in a company where you don't have to sit idle. After some years of experience. You may get good salary package. If you have a mindset of a learner. I am not saying it'll increase.

Let's say you went to a place. After taking coaching from digital marketing institute. There you are an SEO expert. And the backend work is creating backlinks for your website. So they ask you to create backlinks. For 6-7months, you just created backlinks nothing else. If you switch to some other company. What will you say? What will you add in your previous experience? That you created backlinks? Do you think in order to create backlinks, they need an employee? Is there any need? Because that's a monotonous work we need an employee who can think creatively. Who can work in a different department? So that's why if you work on your skills you can learn a lot in the beginning. Even if you get less amount.

Money shouldn't be a concern in the beginning. I am kidding, it won't be 6k but if you get a good job in a good company with less pay. DO IT. It's a bonus for you. If you work precisely on your skill. After one year you can get 25-30k too. If you work well. After 5 years, God knows it can be in lakhs.

Next question is Language?

People think English is mandatory, to learn Digital Marketing. Think logically If you want to work in a big company. Where they've international clients. Now can you talk to them in your local language? You all know English is a globally acceptable language!! NO, you’ve to speak in English then. So they think about this in the long term that if they train an employee, He/she can transfer to other places too. So that He/she can train others.

If company vision is like this, you should know English. But if you are thinking. You should know English to a level where you can understand English by listening. Read/write your content. Don't worry about the grammatical mistake. We have tools for that. You can use it. But the most important factor here is you are able to read/write English that’s it. Speaking fluently takes time. This much level is fine. In the company as well. Let's say you got a job at a company where the Company is old but isn't grown digitally. You were hired as Digital Marketer. Now you are taking their whole business online. You'll get a good salary. Around 20-22k and workload will be high. Because you'll handle everything and side by side you are growing too. And here English is not compulsory. They need results. Language doesn't matter here.

Next question is Qualification?

Whether 8th pass, 10th pass 12th pass what should I do? See if you want to do your business want to build your own agency. Then qualification doesn't matter. If you are thinking of doing a job. Hardcore job. At least graduation is must, 10th pass doesn't get jobs. Think logically if you are in 10th. 1st thing in you is childishness. Why would they hire you? If they do, it'll be a low salary package. That this person is young, raw they will train him. It'll be beneficial for us. Roughly let's say your qualification should be at least graduation. The reason behind it. Competition is very high. Every colony has the Digital Marketing Institute. People are becoming Digital marketers. Now your skills are not visible, right? Everybody has skills. Some people show their portfolio. That works fine. But most people say that. Sir, I have a piece of good knowledge of SEO. I can run PPC ad campaigns. And very good in social media marketing. Just crammed definitions. Then think logically here. There are many people here, Right. You and other people are saying the same thing. So that recruiter will hire whom? They'll create criteria to shortlist people from them.

That person should be at least graduated. If he is a graduate, his mental state will be developed and is less childish. That' why people ask for experience. Because they've professionalism. Now if you are an engineer. Then it's okay you are qualifying If you are from BBA side, then you are qualifying Or from commerce side There are no norms regarding this. But your roles can be different. Me as a manager. If I am hiring an engineer graduate person Then I’ll give him specific roles. Because I think engineers mind works well in that particular area. Then I’ll give him that role. Because someone's from arts I'll give him work according to that. So you have to define this thing. Where you are good at. And grab that category. Don't be a Digital Marketing expert. We need to specialize in every field. SEO specialist, SMM specialist, PPC, Email Marketing, Affiliate marketing specialist. And go into that direction. When you are a specialist in one thing. Then slowly we can acquire other areas also.

Next Question is Coding?

A most common question. Is it necessary to learn coding or not? No relation to coding. Don’t worry. Basic HTML only which is not a big deal to learn. They have it in their course. So basics of HTML will be learned. No Hardcore websites coding. Most institutes they all are built on word press. Word press is easy to learn, Mostly institutes teach this. If you want to learn coded websites then we’ve developed for that work. He'll make the website for you. We don't need to learn everything right. Just grab one field.

The last Question is Career Switch?

People have a question that I am in this field I want to be Digital Marketer. Will it be worth it? I say I am the marketing head of the company and I learn Digital Marketing Obviously that person will grow. If I am the operation head. And I learn Digital Marketing Chances are high that I may get a good pay scale.

But if I am in finance and I am learning Digital Marketing, Then chances are that I'll need to switch my career. It's possible that my salary may get decreased. But when you are at a high level. You've big networks. And you're professional. Then when you acquire Digital Marketing skills you mix your experience with Digital Marketing. You can grow fast. So I personally suggest. Only that people should switch or make a career in Digital Marketing Who are passionate about it about every module. Or that person should be connected to marketing. Or in HR. What can HR person do after Digital Marketing? He/she can convert the recruitment process into the Digital world. Now recruitment is online. Now more people will engage. They can run the company's HR campaigns. Okay. Finance person won't be able to do much. He can share his finance knowledge. Or in budget making. A salesperson can increase his sale overnight.

Now let's figure out if digital marketing is really for you if you are a data junkie a hardcore techie or the storyteller or even an entrepreneur digital marketing is definitely for you? So who are these people who are moving into digital marketing?

IT professionals who want to use their technical and data skills in the function of marketing

Sales and marketing professionals who have already been in traditional marketing for a while and now want to move into digital

Students who are trying to start their new career and number four business owners are entrepreneurs who want to scale their businesses and bring it online

So what are these dream jobs that everybody keeps talking about in digital marketing

Performance marketer a performance market is the guy who is responsible for spending all your money , performance marketer is the guy who's going to buy media run and optimize campaigns analyze data and get you that revenue he is the one who is responsible for running campaigns on Facebook Google remarketing email all the various digital platforms and finally generate ROI for the brand the job of a performance marketer involves a whole lot of data crunching. So if you think you're good with numbers and have a sense of adventure for trying out new marketing channels then performance marketing is your cup of tea

Social media manager a social media managers role is to help the brand communicate with its customers across the social media channels his role is to also build and manage the engaged community for the brand now the number of social media channels relevant for your brand may be different it might be LinkedIn Facebook Twitter or Instagram or any other social media channel for that matter the channel does not matter the storytelling matters so if you're great so retailer you are right brain and you're in junky’s social media manages the right option for you.

SEO and content marketing in today's age, soul content marketing go hand-in-hand and that's why we have clumped these two roles, let's talk about an SEO expert the role of an SEO expert is to ultimately generate organic traffic for the brand by using on-page and off-page. SEO techniques and through content marketing on the other hand the role of a content marketer is to strategize content for the brand which is relevant for the consumers across the funnel and hence generate the organic traffic for the brand now both SEO experts in content marketers need to work hand-in-hand, so if you have a knack for data tech and content put together this is the right option for you.

Marketing tech and automation now technology is becoming a very integral part of marketing, today the role of marketing tech and automation manager is to basically take care of all things. Tech all marketing operations related to technology like making landing pages website taking care of marketing tools etc is the job of a marketing tech automation manager he is also responsible for automating all the customer communication flows across the funnel right from lead nurturing email marketing conversion rate optimization etc his job is to basically make marketing more efficient, so if you love both tech and marketing than marketing automation in tech is for you.

Marketing analyst in companies where there is a huge amount of data available and is being generated marketing analytics is becoming a specialized function the role of a marketing analyst is to capture mine and analyze data and generate meaningful insights from it and pass it on to the business and marketing functions so if you are a data analyst and you have a passion for marketing analysts is the right option for you.

Digital communications as brands and businesses are communicating more and more digitally the demand for copywriters and designers is increasing by the day so if you have a knack for writing and for designing you can choose this as your career option within a digital marketing team.

So these were the most popular roles in digital marketing now you can either become a specialist vertically where you need to develop expertise in one of the specific channels or you can become an analyst where you need to build your skills horizontally. Also, these are the three options for you to progress your career in digital marketing

Thank you guys that's all from my end if you have friends relatives and colleagues who want to get into digital marketing please share this article with them or if you have any specific questions of our digital marketing please comment below I hope I’ve covered them all.

If any left, do tell me in the comments. I'll try to reply. And if more questions are left I'll cover them too. Bye Goodnight, Good afternoon, Good morning whenever you are reading this article.

GDPR summary

2019-03-31T14:19:00.000+05:30

GDPR Summary

What exactly is the GDPR all about? It's meaning for information subjects and organizations? What do you need to do? And why should you?

Hopefully, this Article helps make sense of the regulation, and all the buzz words you may have been hearing.

When the GDPR (General Data Protection Regulation) came into effect on the 25th of May 2018, it was the first major update to European data protection law for over 20 years. The regulation gives individuals known as data subjects much greater control over, how organizations process or control the processing of their personal data. It consists of information such as names, location data, email addresses, health records and photos to name a few.

Essentially anything that could identify a living person. In the UK the GDPR is also supplemented by a new data protection act which fills in sections of the regulation that were left to individual member states to interpret and implement and which applies the GDPRs provisions to certain areas that are outside the regulations Scope. Failing to comply with the GDPRs requirements will leave organizations open to considerably higher penalties, than they faced under the 1998 Data Protection Act, with maximum fines of up to 20 million Euros or 4% of yearly worldwide turnover whichever is more prominent. But it's not all about increased obligations and penalties, there are incredible favorable circumstances to GDPR consistency to the new law advances more noteworthy, straightforwardness and responsibility and means to build open trust by giving people more power over their information by getting information.

Security right associations will improve their notoriety and manufacture better confided involved with existing and potential clients also by actualizing and keeping up the specialized and hierarchical estimates required by the GDP our organizations will benefit from greater levels of information, governance and cyber resilience which will help them mitigate the daily onslaught of cyber attacks. You if your organization still falls short of compliance it's by no means too late to take steps to ensure your compliance with a law, so what you need to do.

First, it's important to understand some of the terminologies the regulation uses-

“The GDPR defines personal data is any information relating to an identified or identifiable natural, person- including names, identification numbers, area information, online identifier x' and at least one components explicit to their physical physiological Genetic mental economic cultural or social identity”.

Processing is any operation or set of operations that are performed on personal data whether by automated means or not. Data processors are responsible for processing personal data on behalf of data controllers and data controllers determine the purposes and means of the processing.

Data controllers are responsible for and must demonstrate compliance with six data processing principles.

1. Individual information must be prepared legitimately decently and in a straightforward way
2. A way gathered for determined unequivocal and authentic purposes
3. Sufficient applicable and limited to what is necessary
4. Precise and where vital stayed up with the latest
5. Retained only for as long as necessary and
6. Prepared in a suitable way to look after security

There are also six lawful bases for processing except for special categories of personal data who are protesting is prohibited except under certain circumstances, personal data can only be processed if it's necessary,

contractual obligations entered into by the data subject
To comply with the data controllers legal obligations
For tasks in the public interest or exercise of authority vested in the data controller
For the motivations behind authentic interests sought after by the information controller
If the data subject gives their explicit consent
To protect the data subjects vital interests

Many people focus on consent, but it's arguably the weakest lawful basis for processing because it can be withdrawn at any time. it has to be as easy for individuals to withdraw their consent as it was to give it and they can withdraw their consent via any medium. When consent is withdrawn your organization will be obliged to erase the individual's data if they request you to unless you can demonstrate a lawful reason to retain it's for the motivations behind authentic interests sought after by the information controller can apply.

In many cases, organizations will be able to rely on legitimate interests. As the most adaptable of the six legal bases for preparing it could hypothetically apply to any type of processing carried out for any reasonable purpose although the onus will be on you to balance your legitimate interests against the interests rights and freedoms of the data subjects. Whichever lawful basis for processing you deem appropriate for each processing activity your organization must keep a record of it. This will also help you in writing privacy notices which must be provided to data subjects as part of their right to be informed when their personal data is collected whether it's collected directly or indirectly.

As well as the right to be informed data subjects have a number of other rights which data controllers must be able to facilitate.

These are

A. The right of access

B The right to rectification
C.     The right to erasure the right to restrict processing
D.    The right to data portability
E.     The right to object and
F.     The rights in relation to automated decision making and profiling.

Data security is an important part of GPP compliance. Among other requirements your organization must implement appropriate and proportionate technical and organizational measures to protect personal data, as will any third-party organization the process is data on your behalf and if your organization suffers a data breach reporting it is now mandatory. Data processors must report all breaches of personal data to the data controllers and data controllers are required to report retest at the Information Commissioner's Office. Inside 72 hours of their disclosure, if there is a hazard to information subjects rights and opportunity, Data subjects themselves must be notified without undue delay if there is a high risk to their rights and freedoms. If the data is anonym zed or encrypted to the extent that it is no longer possible to identify data subjects, there is no risk.

GDPR compliance is not just a matter of ticking a few boxes. Demonstrating compliance with the regulations data processing principles involves taking a risk-based approach to data protection ensuring suitable arrangements and systems are set up to the arrangement with arrangements for transparency, accountability and individuals rights and building a workplace culture of data privacy and security.

10 Tips you need to know

New GDP laws have come about is because the last time data protection laws were created was in the nineties since then there's been a boom of technology like things like the internet and people feel that they've lost control of how their information is being utilized and put away, so the GDPR laws a positive thing because they're allowing the everyday person to take back control of what data people have on them to make sure you're compliant with GDPR

Ø Tip one store all of the data you have on your employee's suppliers and customers in an organized fashion

Ø Tip two is to make sure that data is safely secured so what measures have you got in place to make sure that nobody could leak hack or of how their information is being utilized and put away

Ø Tip three for being GDPR compliant doesn’t hold on to date up unnecessarily. So this is a big one that's coming to their new laws you can't hold on to data if you don't know.

Ø Tip four is you want to have a really clearly written fair processing policy this is something you're likely to already have in this form of a privacy policy so something you might be familiar with all it is is it's a document that really clearly explains

Ø Tip five if somebody asks what information do you have on me do you have a process so that you can easily give that to them so with the new law you have to be able to supply people with what information you have on them

Ø Tip six have a process in place where if someone asks you to delete all their data you can so if someone asks you to delete all they don't so you have to that's part of the new law so make sure you know where all of the information you have on them is so you can easily wipe that

Ø Tip seven allow people to positively opt-in to you having their data and using it for marketing purposes so what does this mean it means that if you're going to use someone's data for marketing

Ø Tip eight-try layered opt-in forms this is something the GDP is of simplifying with and something I really like so they look a little bit like this layered opt-in form allows users to have easy access to understand their information

Ø Tip nine if you're using people's information to send their marketing make it really easy for them to opt out of it if you're using emails you need to make sure people can unsubscribe same with things like text messages and call services

Ø Tip ten is make sure all your team know about the new GDPR laws, you must actually put this in an email again just to show GDPR that you'll be in very conscious of the laws train all of your employees on everything

So, in short, you are going to contact everyone and they are going to have to positively opt back in for you to keep their data secure. I hope you found these Tip and new GDPR summary useful, please comment your thoughts below if this is helpful.

Influential tips for effective PowerPoint presentation

2019-03-30T23:55:00.000+05:30

Most of us might have experienced the pain of a bad presentation.

As it is very essential to make it attractive that should not bore the viewers, who are watching your presentation this may not happen for the one, where you look at your watch every minute, hide your yawning, and wonder how long it will take before you lose your mind looking at a big screen with number of bullet-points of which you have no clue what are those about.

So here is your one-stop guide with some influential killer tips to make a winning and effective PowerPoint Presentation,

There are many good articles on the internet that help us to know about how to prepare an effective presentation in your business, so I am not going into details about making effective presentations. The purpose is to give readers a short approach to deliver effective and winning presentations, how can you make your presentation more effective and attractive.

Business Microsoft PPT

Let’s solve this issue today You're reading this because you DON`T want to be the person giving that presentation, that bore your viewers, so here are six tips to improve your presentation.

1. Focus on making it as a Story –

The first thing you need to realize is that the PowerPoint document is not the presentation, rather the presentation is a story what we make and the PowerPoint is visual story teller which keeps the viewers engaged. The objective of a good PowerPoint is to understand and share the feelings, must have the clarity of expression and make people remember the story what they have seen, same way in which what we have read mind cannot remember after sometime , but mind can remember it easily which they have seen visually, as our mind never remembers the text. Once you understand this most of the other points will become clear, and feel natural.

When you realize that your presentation is a story and you have to express it beautifully you realize that you don’t start creating it in PowerPoint just for namesake. You can start creating it on a piece of paper. You create an opening, a middle part and an ending just like a story is prepared. The most critical part is the beginning where we engage our audience. You have about some 60 seconds to create interest in an audience if you lose this objective of engaging, the rest of the presentation won’t even matter how attractive efforts you have made for it, you’ve already lost your views at the very beginning.

The middle is where your story arranged and the excitement of your audience is fulfilled for which they have been waiting for. The end summarizes repeats and provokes the targeted audience for an immediate response.

2. Don’t get stuck with the bullets-

Have you ever made a presentation by filling in the bullet-points that are there? And tried to escape, of writing the content through stuffing it by bullet points, never do this again. It can create a chance for your audience to fall asleep during your presentation. We do this It’s considered a "standard". But I would suggest you do a Google search for "death by bullet points" and you will see how many articles are there who are trying to tell us to stop this unpleasant manner

Mainly bullet-points include too much text and the human brain is not made to read and listen at the same time. As soon as you start reading the text that is on the slide, you lose focus on what the presenter is saying. Although bullets help to organize our content and create a specific arrangement. The other problem is that it's really hard to remember all the bullet points. Our brain to at least should link the bullet points to something, so find a suitable background, create a slide for each point instead of cramming it all in one slide and maybe you’ll end up with something like the image to the right.

3. Use Images and more images –

The brain is really good at remembering images visually and it is also really good at connecting it to nonmaterial concepts that are detached from our senses. Perfect use of images is essential in a good PowerPoint presentation. A good image helps to understand the point and makes it remarkable without taking the focus away from the story. The brain can actually handle viewing something and listening to something simultaneously.

Don't allow your presentation to be boring

So let's say you're talking about something that went really wrong in your story, and maybe you end up with something wrong in your presentation. It will stand out, it will look good, and people will remember you. This is true, so don`t take our word for it, pick up a book, or check out some of the excellent blogs about presentations on the web. Take some ideas and get started to remember the use of images makes a lot of sense in presentations.

4. Keep it as simple -

A very powerful rule in presentations tells that don't do things unless you don`t have, in other words, make it as simple and sweet rather than making things complicated. Go through your presentations and look at every slide and every detail now check and think is this necessary? Does this make sense to my story? Be hard on yourself and remove everything that doesn`t really need to be there.

Keep it simple and stupid

Show your presentation in more and precise as you possibly can. Maybe you have a cool chart or graph that you really wanted to show, but unless it contributes to your content, take a deep breath and delete it.

5. Slides and handouts are different things-

Your presentation should be visual and support your story. It is a very common mistake that most of the people take a print out of their power points, and distribute to each person on a group for reference, either before or after the presentation is given, stop this habit.

Handout master

A handout should be read in comfort by somebody that has already seen the presentation. Your handout is a place where you can put in the details, and all those facts and graphs that you had to delete from your presentation forcefully.

6. Practice some more –

Perfectionists are those who practice every presentation that he holds over and over again. Have you ever heard anyone with this thought "I know this stuffs, I don’t need to practice"? Or maybe you have been that person yourself. Well, the best people in the world practice over and over again and still are scared of making silly mistakes in front of the audience.

No matter what field we are in, practice always makes us better. So spend a couple of hours going through your presentation in front of the mirror, a camera, or a friend, try to present your presentation put yourself in the view of the audience. Is this capable of attracting the audience focus? Is this interesting? what can I do more to make it more attractive?

Let's discuss some of the steps in a nutshell that can help you to deliver better propositions –

1. Define the audience –

This is very important and often neglected. Presentations cannot be made generic they have to address a set of real people.

1. Identify the Target Audience

2. Asses their knowledge level about the subject

3. Define their priorities and intended take-always from the Presentation.

2. Define Intended Messages –

This is where you define what to SELL. There is usually multiple messages/take-always that you need to deliver

1. Primary Message - This is the message that should be LOUD and CLEARLY coming out of the presentation i.e. your primary product/service and its value proposition.

2. Secondary or Subtle Message - This is a message that is implied or hidden between the lines. We use secondary messages to deliver something that may intentionally insult someone but is essential i.e. showing the benefits of offshoring.

3. Create the Agenda –

Now that you have a good understanding of the audience and your messages, start by creating a DRAFT agenda/storyline. Do not create the final agenda as it will limit your thought process and you might not be able to think 'Out-of-the-Box' :)

4. Draft your Slides –

Go ahead!! And draft your slides... although I do not intend to go in details about how to create slides I guess some points may be handy

1. Be clear and concise

2. Use graphics and images rather than text

3. Remember the audience and messages

4. Be innovative

5. Do not forget to include notes

6. Make sure that the presentations lead to some next steps. You do not want to create an excellent presentation that does not result in Business.

5. Get your slides reviewed –

It's not about catching our mistakes but just cross check that the message you are intending to sell in clear. Believe me, it really helps since we tend to be in a thought process and another person can give you a different and absolutely valid perspective

6. Run down the presentation with the presenter –

They say that a presentation is as good as the presenter. So if you are not going to deliver the presentation, make sure that you run down the presentation with the presenter and ensure that he is comfortable with the presentation and the subject. Also please modify the presentation (if required) to make the presenter comfortable. Then Finalize the Slides.