Internet Marketing Strategy

Outsource SEO Work to Me

noreply@blogger.com (Anu) — Thu, 19 May 2011 07:47:00 +0000

Hey Guys,

I have started delivering SEO services from home also (at reasonable prices), so if anyone of you want to outsource your SEO work to me, please do let me know. I will discuss everything in detail.

Thanks & Regards

Things that you can do to make sure that Google does not penalize your site

noreply@blogger.com (Anu) — Thu, 17 Mar 2011 13:05:00 +0000

There are several things that you can do to make sure that Google does not penalize your site:

Improve the poor quality pages on your website. Ask yourself: is the page useful to my website visitors? If not, improve the content of the page to make it more useful.
It is very likely that the overall user experience is important. Check the usability and the design of your web pages. Your web pages should be easy to navigate and they should have a professional design.
Check the ads/content ratio on your web pages. If a web page mainly consists of ads then it is likely that Google considers it low quality.
Don't try to cheat Google with shady search engine optimization methods. Focus on optimization methods that are beneficial to webmasters, website visitors and Google.

Optimization of PDF Files

noreply@blogger.com (Anu) — Wed, 16 Feb 2011 05:57:00 +0000

There are lots of PDFs available on the web, and you can optimize PDFs to get high-ranking search results. Here are some tips on the right way to do it:

Text Based PDF: Make sure your PDFs are text based.
Properties: Complete the document properties including Title and Meta Data.
Optimization: Optimize the PDF copy as you optimize the web page copy.
Build Links into the PDF: Make sure you include links to your website in your PDFs, and pay attention to the anchor text used. Search engines do recognize these links.
Version: Save PDF in lower version as most of the search engines and visitors won’t have the latest version of Acrobat.
Optimize the file size for search: Using the full version of Acrobat, select Advanced>PDF Optimizer to “right-size” the document. You may also want to enable the “Optimize for Fast Web View” option in the Preferences>General Settings panel. This allows the PDF to be “loaded” a page at a time, rather than waiting for the whole PDF to download.
Placement of PDF File: If you want to use PDFs for high-ranking search results, links to those PDFs should be on web pages closer to the root level of the site’s file structure.
Influence Meta Description for PDFs: While with PDFs you have less control of what is displayed as the description to the search result, you can still influence this. The best way to do this is to make sure that you have a good, optimized sentence or two near the start of your PDF. If these sentences correspond to the search term used, it’s likely that these sentences are the ones that will be displayed as the description under the search result’s heading.
Specify the Reading Stuff: Search engines search the copy of the PDF and select something to display as a description under the search result’s heading. Depending on how the reading order of your PDF is specified, this may lead the search engine to select some pretty strange stuff to display.

20 Things you need to know before Optimizing a Website to quote in a Better Way

noreply@blogger.com (Anu) — Mon, 24 Jan 2011 12:06:00 +0000

There are some important steps you need to take in advance of optimizing the site that can help you quote accurately for the SEO project. Following are the points:

What technology was used to build the site i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc.?
What is the file extension of the pages i.e. .htm, .php, .cfm etc.?
Does the site contain database driven content? If so, will the URLs contain query strings or does the site use parameter workarounds to remove the query strings?
Are there at least 250 words of text on the home page and other pages to be optimized?
How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus?
Approximately how many pages does the site contain and how many of these will be optimized?
Does the site have a site map or will it require one?
Does the site have an XML sitemap submitted to Google Sitemaps?
What is the current link popularity of the site?
What is the approximate Google PageRank of the site?
Do you have the ability to edit the source code directly or you need to hand-over the optimized code to programmers for integration?
Do you have permission to alter the visible content of the site?
What are the products/services that the site promotes?
Are the Images already optimized for the targeted keywords?
What are the site's geographical target markets; Are they global, Country specific, State specific or Town specific?
What are the site's demographic target markets; young urban females, working mothers, single parents etc.?
What are the earch keywords or phrases you need to target?
Who are the major competitors online? What are their URLs? What keywords are they targeting?
Do you have access to site traffic logs or statistics to track visitor activity during the campaign?
What are your expectations for the optimization project? Are they realistic?

Answers to the above mentioned questions will determine the complexity of optimization required. This initial analysis will help you to scope the time and costs involved in advance. Getting accurate answers to these questions BEFORE quoting is absolutely crucial. Otherwise you can find yourself in the middle of a project that you have severely under-quoted for.

Interlinking of Your Web Pages: SEO Benefits

noreply@blogger.com (Anu) — Wed, 22 Dec 2010 09:50:00 +0000

Many webmasters spend a lot of time optimizing their home page only through On Page factors like title tag, H1 tags, Meta tags, keyword density, alt tags, etc. and off Page SEO factors like the number and quality of inward links from other sites. This is good, however according to me you should also take some time to do interlinking of all your web pages. Interlinking can help you achieve high PR value for inner pages and rankings in Search Engine Result Pages (SERP).

How to Achieve this? Well, all of your main web pages must be just one click away from your home page. You should have a well-structured navigation menu on your home page. Each link within the menu should be an anchor text link containing your main keyword(s). You can dramatically enhance this interlinking structure and boost the pagerank of your inner web pages further by including this navigation menu on all of your inner web pages. This means that all of your main inner web pages are always just one click away and will dramatically boost the number of inward links that each page has.

Another way of achieving this effect is by including a link tree on every one of your inner pages at the bottom. This is again a very good way of interlinking your web pages. Be sure to include your main keyword(s) within each link.

The Power of the Title Tag

noreply@blogger.com (Anu) — Thu, 28 Oct 2010 10:11:00 +0000

Search engine traffic is something which every website owner is looking for. Basically, proper optimization of the page title is something which can bring loads of search engine traffic to your website. However, many a time people under estimate the power of the title tag.

You should know how you can improve the title tag of a web page, so that it can return you the much needed results. Here are a few tips which can help you to properly optimize your page title:

Be Specific:
As we know that every page of a website is having a unique purpose, so it should have unique title too, this should be specific. Every page should target some specific keyword, so always prepare the title of the page with proper care. Remember, you have a maximum of 65 to 70 characters to give your title. So properly use these characters and be specific.

Good looking title is something which can attract visitors:
Remember if you are searching for something in any search engine, the first thing which you notice in the SERP is the title of the links. So if you need to get visitors from the search engines then you should prepare compelling titles for your web pages. It will surely attract more visitors from search engines.

Common Mistakes:
Normally many people do the mistake of either providing same title on all the web pages, or choosing the company name as the title of the web pages. These two are not good, as the purposes of all the pages are different, and thus it should have different titles and keywords too.

You should give a thought about the title and you are sure to get many more visitors from the search engines, which will increase the value of your website.

Internet Marketing Strategies for Boosting your Business!

noreply@blogger.com (Anu) — Fri, 15 Oct 2010 12:40:00 +0000

The growth of Internet in last few years has changed the way of the business world. Web media today makes it easier than ever before for businesses to deal with global audience at their convenience. Therefore developing an internet marketing strategy today is of paramount importance for the business to succeed.

Top 4 ways to boost business with Internet Marketing:

Get visibility on social networking site: Creating a company fan page on social networking sites or twitting regularly about company updates on Twitter, Facebook or any other networking site helps to promote your business like no other way.

Progress in Customer Relation Management: Email marketing is one of the tested and effective ways of managing customer relationship. Keep your valuable customers updated about company news through E-Newsletter at regular intervals.

Use of quality keywords: Use keyword ranking and keyword suggestion tools to use appropriate keywords for your website. Optimize your website properly based on those keywords. This in turn helps to attract potential users and in due course increase search engine page ranking.

Video and other multimedia tools: Use video clips, slide shows and other presentations to showcase new products or services. This also helps the customer to have a wider view about the product your company offers. Feature the videos on company website or use other video sharing websites.

Why Pages Disallowed in robots.txt Still Appear in Google

noreply@blogger.com (Anu) — Tue, 28 Sep 2010 06:32:00 +0000

Meaning of Robots.txt

Robots.txt is a useful file which places in your website’s root and controls how search engines index your pages. One of the most useful declarations is “Disallow” — it stops search engines accessing private or irrelevant sections or pages of your website, e.g.

Disallow: /temp/
Disallow: /mypage.html/

You can Even Block Search Engines Indexing Every Page on Your Domain, e.g.:

User-agent: *
Disallow: /

Blocked Pages can Still Appear in Google – HOW?

Take a little while to understand how and why it happens. Assume you have a page at http://www.abc.com/mypage.html containing confidential information about your company’s new “coupon codes” project. You may want to share that page with partners, but don’t want the information to be public knowledge just yet. Therefore, you block the page using a declaration in http://www.abc.com/robots.txt:

User-agent: *
Disallow: /mypage.html

A few weeks later, you’re searching for “coupon codes” in Google and you found http://www.abc.com/mypage.html at 1st Page of Google. How could this happen? It means, Google abides with your robots.txt instructions, isn’t?

However, this is not a violation of robots.txt rules. This happens because of very simple reason that Google found your link from elsewhere, means http://www.abc.com/mypage.html might be linked from any external website, so Google caught you from there. Meta information also comes from that particular external link, not from your page content.

There are Several Solutions that will Stop Your Pages Appearing in Google Search Results:

Set a “no index” Meta Tag: Google will never show your page or follow its links if you add this code to your HTML head section:

Use the URL removal tool: Google offer a URL removal tool within their Webmaster Tools.

Add authentication: Apache, IIS, and most other web servers offer basic authentication facilities. The visitor must enter a user ID and password before the page can be viewed. This may not stop Google showing the page URL in results, but it will stop unauthorized visitors reading the content.

Turn More of Your Website Visitors into Actual Customers – HOW?

noreply@blogger.com (Anu) — Fri, 10 Sep 2010 13:01:00 +0000

Your website will only cost you money if your website visitors don't become customers of your company. For that reason, it is important that your website is being able to convert your visitors into actual customers.

What is your website about and what's in it for the visitor?
Clearly tell your website visitors which problem your product solves and why your solution is better than other solutions. This piece of information should be presented as prominently as possible.

Is your website trustworthy?
Tell your visitors who you are and don't hide your address. If possible, show customer testimonials. Show your website visitors that you are a real company and that you can be trusted.

Does your website look professional?
Another way to create trust is to use a professional website design. Avoid clutter and extreme colors. Use a clear design that makes it easy to read your web pages.

Make it as easy as possible for your website visitors:
Add user instructions to every task. The less your website visitors have to think about how to complete the task, the better.

Make it a risk-free experience for your customers:
Emphasize your respect of privacy and remove unnecessary fields from your sign-up forms. Avoid registration forms or make the forms as short as possible. The more fields a form has, the less people will fill it out.

Give search engines what they want while pleasing your website visitors:
The title and the major tag line on your web page should contain the main selling proposition of your website and one or two good keywords. When a searcher sees your website in the search results, the title will show the searcher that he has found a good match. The content on your web page should confirm and clarify this with more detail.

Reasons behind the Failure of SEO Projects

noreply@blogger.com (Anu) — Wed, 18 Aug 2010 12:24:00 +0000

There are many reasons behind the failure of SEO projects, some of them are as follows:

Too Many Expectations

The very first reason behind the failure of the SEO projects is too much of expectations. There are many clients who want their website to get listed on the first page of Google for a particular keyword and that too within a few days only. Clients need to understand that SEO is not a magic that any website can reach to the first page of the search engine result page within a few days. They don’t even know that these types of expectations are ultimately dangerous for their own website. Natural search engine optimization takes times to reach to the top of the SERP. SEO expert is not only a person who can bring the website to the first page of the SERP; rather a perfect SEO expert is that person who can understand the needs of the client and can be able to bring all the positive changes on the websites.

Communication Gap

Second reason why many SEO projects fail is actually the communication gap between the client and the SEO expert. Many a times a client is really unable to understand what the SEO expert is doing, and it creates the confusion. This becomes the major reason behind the failure of the SEO project. If you are recruiting SEO expert then you should trust him, and give him all the rights so that he can work properly and also give him time to show the results. However, there are many SEO experts who don’t even know the even basics of SEO. Before choosing an SEO you should need to confirm whether your SEO expert understands the basics of the SEO or not? If not, then you should not hand over your website to him. He can damage your site for long run.

Money Factor

Next factor, which is behind the failure of the SEO projects, is money factor. Many clients don’t even understand the requirements of a SEO to show you the results, and thus they did not provide the much needed resources to them. Absence of proper resources, like money, contents, tools, etc. did not bring much needed results and then the clients blame the SEO expert for the poor performance.

Nowadays, online presence is MUST for your business and you need the perfect SEO expert who can properly help you to utilize this resource. Thus, always choose a SEO expert wisely and see the difference.

Let the Internet Be the Voice of Your Business

noreply@blogger.com (Anu) — Tue, 06 Jul 2010 07:04:00 +0000

There are many companies and businesses that are doing some really amazing things in society, yet, their websites and their online voice simply don’t allow them to shine like they should. The internet should be used like a megaphone for your business in order to get your voice heard far and wide.

Hire Right Person: If you feel that nobody at your business can tackle the online space for your business, hire someone that understands the internet inside and out. Honestly your business cannot afford to wait any longer.

Train In house Right Person: If you don’t have the budget to hire a new employee to handle your online marketing, hire a professional for sometime to train your in house employees on how to be the voice of your business on the internet. Waiting any longer is not going to do anything but cause you to lose out on more business.

All about Sub-Domains

noreply@blogger.com (Anu) — Wed, 19 May 2010 12:46:00 +0000

What is a subdomain?
A sub-domain is sort of a "new domain" but under and existing standard domain. Standard domains can is like "www.xyz.com" or "http://xyz.com" whereas sub-domain tends to take the form of "http://subdomain.xyz.com" NOTICE that the "WWW" which stands for World Wide Web is not present in sub-domain.

Will the rankings of standard domain decrease if I use a subdomain?
The answer is “NO”. Subdomains are just the same as normal domains in getting rankings. The same things that you do to a standard domain to optimize it for the Search Engines, you will need to apply to a sub-domain to get the desired effect.

What are the advantages of Sub Domains?
There are quite a few advantages of using sub domains. One is that you can submit these to directories, and gain independent link's etc, which you could not do with a page such as www.xyz.com/folder/ . Also, all links from a subdomain to the main page are seen as 1 way inbound links, rather than internal links, which is also a big plus point.

What are the disadvantages of Sub Domains?
There are few disadvantages of using sub domains. You would find starting a website completely from scratch. This includes things such as battling the Google Sandbox, getting inbound links, and getting the page popular so that it’s crawled, and then ultimately crawled more often.

If subdomain is banned, will it affect main domain?
The answer is “YES but not always. This highly depends on the linking between the sub domain and the main domain, close relationship between the two is more likely to leave an effect on the main domain.

20 Essential SEO Techniques

noreply@blogger.com (Anu) — Tue, 11 May 2010 11:41:00 +0000

Decide your keywords at the start of the project.
Make SEO-friendly URLs.
Include HTML site map page.
Use a unique and relevant title and Meta description on every page.
Create great & unique content.
Use basic parameters; Bold, Italic, Underline & tag.
Use your keywords as anchor text when linking internally.
Provide ALTS on Images and Titles on text links.
Always give your full postal address and contact details in footer.
Use robots.txt file.
Include XML sitemap page.
Use 301 redirects (if required).
Build links intelligently.
Submit your website to directories and search engines.
Use link building.
Use article syndication.
Use press releases wisely.
Start a blog and participate with other related blogs.
Use social media marketing wisely
Take advantage of local search opportunities.

I will elaborate all these points in my upcoming posts.Come and learn SEO at http://anu-internetmarketing.blogspot.com/

Ranking Factors

noreply@blogger.com (Anu) — Thu, 25 Mar 2010 07:36:00 +0000

Following are the methods which can help you rank high in SERPs:

The more relevant links you have, the more pages of your site will be indexed
Slow servers can cause problems
Duplicate content can cause problems
Affiliate pages don't get high rankings
Redirects work but they don't pass the whole PageRank
Low quality pages can cause problems
Good website navigation can be helpful
Beware of paid links; Google does not like paid links

Methods to Improve Blog Rank

noreply@blogger.com (Anu) — Thu, 11 Mar 2010 05:17:00 +0000

Improve blog ranking and marketing is no longer kids stuff. It’s beyond the sappy diary entries now. Its serious business, especially if your goal is to make money out of your blog. Here are some methods to promote your blogs and improve blog rank:

Tags:Tags make it easier for people to find your blog post, and video and photos that are related. You can write the most informative blog in your niche but if it can not be found it can not get read. Tag your posts.
Social Bookmarking:Bookmarking is an easy way to improve blog ranking and get traffic; the more you do it the more you’ll be noticed.
Get Involved:Adding comments is a great way to sprinkle your links around. Note however, your comment must be informative and relate to the original post. Bloggers will grant your trackbacks when your comments are on topic and useful.
Social Media:Use social media websites to get connected with others.
Create Back Links:Create as much links as you can. Article syndication is still one of the most popular ways to get links. Link Building is another way to get back links for your blog.

Use the above tips to take full advantage of all the rewards blogging can have on your business and to be able to make money blogging.

Google Goes Social with GOOGLE BUZZ

noreply@blogger.com (Anu) — Wed, 24 Feb 2010 12:11:00 +0000

Five years ago, Gmail was just an email. Later on, chat and then video chat had been added, both built right in, so people had choices about how to communicate from a single browser window. Today, communication on the web has evolved beyond email and chat — people are sharing photos with friends and family, commenting on news happening around them, and telling the world what they're up to in real-time.

With that keep in mind, recently Google has announced Google BUZZ, its newest push into the social media foray. Google BUZZ is a new service that automatically brings social networking into Gmail and the rest of the Google-sphere.

Google BUZZ is a way to start conversations about the things you find interesting and share updates, photos, videos and more. Buzz is built right into Gmail, so there's nothing to set up — you're automatically following the people you email and chat with the most.

You can choose to share publicly with the world or privately to a small group of friends each time you post. And you can connect other sites you use, today there's Picasa, Flickr, Google Reader, and Twitter, so your friends can keep up with what you're doing around the web — all in one place.

Interested? Let's hear what you think in the comments.

I AM BACK

noreply@blogger.com (Anu) — Wed, 24 Feb 2010 11:29:00 +0000

I am Back Guys. Wait for my next post.

Microsoft BING is Live

noreply@blogger.com (Anu) — Tue, 30 Jun 2009 13:06:00 +0000

On May 28, 2009, software giant Microsoft unveiled its new baby, a Search Engine named "Bing". Bing is a search engine that finds and organizes the answers you need so you can make faster, more informed decisions. The battle in the field of search engine has again heated with the entry of Microsoft's new offering the 'Bing.' Bing is the new version of Microsoft Live search series and the company is aiming to challenge the dominant player in the field GOOGLE with it.

Bing’s home page has been called “prettier” than Google’s, often featuring landscapes and other stunning photography, and is set to change daily. According to Microsoft, Bing isn’t expected to be a “Google killer,” but merely a start to more improvements on their search engine.

Microsoft BING will challenge GOOGLE or not – Only time will tell. Till than HAPPY BINGING.

Quality Guidelines from Google

noreply@blogger.com (Anu) — Fri, 07 Nov 2008 11:09:00 +0000

These quality guidelines cover the most common forms of deceptive or manipulative behavior. The basic quality guidelines include:

Avoid Cloaking: Cloaking is a black hat search engine optimization (SEO) technique in which the content presented to the search engine spider is different to that presented to the users' browser.
Black Hat Techniques: Avoid black hat tricks intended just to improve search engine rankings.
Avoid Bad Link Exchange Program:Avoid link exchange to bad neighborhoods on the web, as your own ranking may be affected adversely by those links.
Avoid Hidden Text/Links:Hidden text is computer text that is displayed in such a way as to not be easily readable. Hidden text is most commonly achieved by setting the font color to be the same as the background color, rendering the text invisible unless the user highlights it.
Use Your Keywords Properly:You must use your keywords to its fullest like in Meta Tags, Alts, Content and more.
Avoid Duplicate Content:Don't create domains with substantially duplicate content.
Avoid Doorway Pages:Doorway pages are web pages that are created for spamdexing; this is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages, zebra pages and by other names as well.

These are some basic principles/guidelines to create an SEO friendly website. To know more in detail please visit here.

How to Promote Videos

noreply@blogger.com (Anu) — Mon, 13 Oct 2008 06:36:00 +0000

Video is one of the most effective ways to catch the attention of more visitors or traffic. You can easily create video and upload it to the YouTube or any other video website to attract visitors and to make more revenue to your business. There are many ways to promote videos like:

Tag and describe your videos. The title should be catchy one.
Share your video with others.
Short videos are always good as long videos take time to upload.
Find related videos and share your video with them.
Create back links for your video like through article submissions, links in blogs, leave comments on other’s blog, social bookmarking and press releases.
Talk about your videos in Discussion Forums to let others know about your video.
Popularize your video as much as you can.

How to Optimize AdSense Program

noreply@blogger.com (Anu) — Mon, 06 Oct 2008 11:07:00 +0000

Google AdSense is another service provided by Google like Google Adwords, Google Analytics, Gmail and much more. Google Ad Sense is one such technique. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.

Ways to Optimize AdSense Program:

Ad Location: Place Your Ads At the most suitable location of your webpage so that visitors can notice these ads easily. The best places are at the end of the article, between two paragraphs, above or below the first post etc. Never place your ad below the footer navigation.
Ad Format: Horizontal bias still favors the Leader board in case of multiple ad units. The best formats are 336*280 (Large Rectangle), 300*250 (Medium Rectangle) and 160*600 (Wide Skyscraper).
Ad Colours: The shades you are using for your ad campaign must match with the background colour of your website. If the colour sticks out too much, reader may immediately identify it as ad campaign and not even look at them. Also frequent readers may stop reading ads.
Experiments: Do as much experiments as you can with your ads and find the best combinations that can give you more revenue.
Image Ads: Turning Image ads on to attract more visitors towards ads and maximize revenue.
Link units: Use link units. It doesn’t take up much space and also allows visitors to refine what they are interested in.
Adsense for Search: You can add Google search engine within your site to give visitors a search function and also allow them to click on your adsense program. Let them search the web from your website.
Quality Content:Use unique and quality content to attract more visitors to your website.
Bad Practice: Never click on your own ads.

Earn free money from Google's Adsense program!

Google Updations: April 2008

noreply@blogger.com (Anu) — Wed, 30 Apr 2008 13:29:00 +0000

I was noticing most of the people were asking about next "Google Updations" in discussion forums. Here is good news for them. Google has updated the PR and backlinks of websites today i.e. April 30, 2008. People have seen a great fluctuation in PR of their sites and also in their number of back links including “me”. Yes, most of my websites achieved good PR values like PR 4, 5 etc

Most of the people were expecting “Google Updations” in April as generally Google PR updation takes place after every 3-4 months and the last PR update held in 2nd week of Jan 2008.

Nowadays most of the people don’t believe in PR value. I know traffic is much more important, however, who doesn’t love to see that green line in Google toolbar indicating the value of the website in Google’s eyes. Moreover, Page Rank is one of the most effective factors to calculate ranking of a website in different SERP for specific keywords.

Next PR updation will probable in July 2008. All the best with your websites and do your best efforts to achieve high rankings and PR values…...

My Marriage: New Chapter in My Life

noreply@blogger.com (Anu) — Wed, 30 Apr 2008 13:24:00 +0000

Recently I got married with the sweetest person in this world. My marriage day was very hectic but as it was love marriage I was really excited for this new chapter in my life. My parents, sisters, relatives and friends, all were very happy. They blessed me with their good wishes.

My all marriage functions were very nice; Engagement, Lady Sangeet, Chuda Rasam, Shagun and finally Marriage. My home and the place where my marriage was scheduled were very nicely decorated with flowers, lights, fountains and of course with loud music all around.

Yes, of course how can I forget that photograph sessions, dance, and awesome dinner? I was dressed in Pink Lehanga and my sweet hubby in Baize Sherwani with red dupatta on it.

My engagement was a big surprise for me from my hubby’s side. We went for a dinner on Valentine and my hubby proposed me, and of course I said “YES”, suddenly lights on “What I saw”, my family (Parents, Sisters, Relatives and all my Friends) and my hubby’s family, all were there. It was just shocking for me. Then we exchanged our rings. It was a very big surprise for me. We all were very happy and danced alot.

Hope all will remain the same or much better in my life till the end.

Effective Ways to Choose the Right Domain Name for Online Business

noreply@blogger.com (Anu) — Thu, 17 Apr 2008 12:45:00 +0000

In today's world, it is important that you have a domain name either for your business or individual use. This is the name of your online business which is used by internet users to identify and locate your website.

Choosing the right name should be your first priority for online success. If you want your domain name to be helpful to your business, it needs to be something related to your website. This will be search engine friendly and thus the chances of getting more traffic will increase.

The following tips will help you proceed along the right lines:

The domain name should be short, memorable and easy to pronounce.
The domain name should be simple and easy to spell.
Your domain name should be relevant to your online business.
Choose the popular domain name extension.
Try to embed two or at least one of the most relevant keywords or a keyword phrase into your domain name.
Avoid hyphenated names as it is difficult to remember hyphenated domain names.

Choosing the right domain name is the first step in the field of online business and these tips will definitely help you in choosing the right and effective domain name for your website.

More About Google Sitelinks:

noreply@blogger.com (Anu) — Sat, 29 Mar 2008 07:38:00 +0000

Google Sitelinks is another service provided by Google like Google Adwords, Google Analytics, Google Adsense, Gmail and much more. Google Sitelinks are a collection of links that appear below the result of a website. They are randomly and automatically chosen by Google's algorithm.

Sitelinks is a great service, however, they appear only for the general search teams and they usually won't appear for searches that consist of two to four words. Google seems to use the first level links on a website for the Sitelinks. It means that all links that are not present on the homepage of a website won't be used as Sitelinks. Moreover, the links should be text links or image links with a descriptive IMG ALT attribute. JavaScript or Flash links are not considered for Sitelinks.

Some of the Points Which Can Help You to Achieve Google Sitelinks for Your Website:

Unfortunately, there are no specific points to be followed to get sitelinks for a website. However, the following factors seem to influence whether Google displays Sitelinks or not:

Your website must have a stable #1 ranking for the searched keyword.
Your website must be at least 2 years old.
The number of searches and the number of clicks that your website gets for a certain keyword seem to be considered.
The number of links that point to your website with the searched keyword as the anchor text seem to influence the creation of Sitelinks.

Google can assign Sitelinks to your website for your most important keywords, if, your website meets the above mentioned points.