Search Engine Optimization(SEO)

Step By Step SEO Tutorial

2011-08-03T03:58:00.000-07:00

Welcome to the SEO for Beginners Session. Its great you have decided to learn this online technique to earn money through simple seo process. Well I hope I can explain everything very clearly. It is complicated at first, if you have not ever used, but after some time you will feel everything very easy. Please keep it mind, seo is a simple, easy but time consuming process.

Let's start with this. I assure you that you will love and you can do it easily.

Here i'll write everything about seo, better to read and apply one step daily.

The simple steps will be included the following

1. You need a website or Blog

2. You need a Google Adsense Account

3. Understanding of SEO process

4. Add Google Adsence code in your website

5. Promote your website

6. Get paid if someone clicks on your adds.

1st Step

Before you begin, You need some understand about seo. Spend this day to study the different seo topics that are given in this website like what is seo, on-page seo, off-page seo, seo tools and other seo topics. Go to the home page of this site and start learnign different topics. I know, if you are beginners, you will not understand clearly what I am saying, but when you will start your seo process, it will be helpful for you. So read these all topics and try to understand the theme.

2nd Step

Now you have learned that what is seo and have gained some basic seo training, we will proceed further. For this new seo process, you need your own website. This is not a costly, you can purchase your domain and hosting package from anywhere. It costs round about 15 to 20 US Dollars per year or Rs. 2000 per year. If you do not know what is domain and hosting, you should study this topic

What is Domain and Hosting?

Although you can purchase your domain and hosting from anywhere, but I suggest the Blue Host. This is the best hosting providing company with best services.

You can visit Bluehost by clicking the following add.

SUBMITTING TO YAHOO

2011-08-03T03:55:00.001-07:00

The main result is that you return note "is run by the Yahoo crawler 'will (not" "The main results are looking for search engine results page). Despite this, Yahoo's own Web site, which by human editor is compiled independent "directory", is remarkable. Part 2 as mentioned, listed in the Yahoo Directory can help you add possible more crawler-friendly location, the result is based Yahoo, which is being received.

Yahoo's standard two deposit options, "which is free:", and "Yahoo Directory Submit," which includes a deposit fee.

Use a standard for presenting one presented for free for non-business class can. You'll know because if you are a non-commercial category is non-commercial class to try to submit, in addition to the standard offer alternatives Yahoo directory submission will be provided given the option, and discussed below.

When you free search engine submission option is available to pay Why choose? Just a rapidly changing time. If you use free alternatives presented, there is no guarantee that your deposit will be reviewed quickly or all is.

Your one non accepted for deposit commercial category is more likely that your content is openly commercial. For example, a site that sells running shoes on the front page to offer commercial and not accepted as is likely to be seen. However, if you have a page within the Web site that discussed in depth how to run different parts of shoes to choose the right type, then that page helpful accepted non-commercial information and thus can be considered.

As for commercial categories, Yahoo requires that sites for $ 299 per year for a Yahoo Directory Submit paid deposit fees. This fee does not guarantee that you will be listed only does that get you a yes or business within seven days no answer about being accepted. However, most of the decent sites are accepted.

If accepted, you will be one year later and fees collected reevaluated charged again, if you want to stay in the Yahoo commercial. Last year you decided to get traffic from Yahoo should review the fee again if it is worth paying. If not, you may not accept are listed, and you will not be charged.

But what about crawlers?

If you originally signed up with Yahoo hoping to influence crawlers, will not leave their Yahoo directory listing because you have to leave by the crawlers? Not necessarily. Based on their properties will Crawlers site listings. Your site will rank well within a separate question whether the page is. However, after a year of existence, its web site other important links pointing to it can be. This means that Yahoo is losing its link to your order can not be much affected. If money is tight, you try to leave Yahoo listing, only to resubmit your rankings if you crawler - Based on the results is the effect one can find.

Annual fee applies only to professional groups. If you submitted for a non-commercial category using Yahoo Directory Submit and get accepted in that area, do not charge fees only once, on an annual basis. Adversely affect you, because you're a "recurring annual fee will be looking for a reference." However, rules and Yahoo Directory Submit, Yahoo in a position for an annual fee is for commercial directory sites.

How do you present?

If you are a non-commercial category, for free to click "Suggest a Site" link that the top right hand corner of the page appears on Division are presenting. Bring a form submitted. Fill it out, and you did.

If you are presenting, you do not select a category. Instead, just use Yahoo Directory Submit Form. From there, Yahoo editors will choose a category for you. All you need to fill out the form that is submitted.

Above devices are listed with the bare essential Yahoo. If you're in a hurry, you can follow them and you probably will be listed and receive traffic from service. However, this important service for you before sending to be more prepared.

Search Engine Watch members have a detailed How Yahoo Works page that guides you also have access through this process. That is why it is better to select a category, rather than that Yahoo editors use the Yahoo Directory Submit service. Also listed in your Yahoo directory and its position being in crawler-based results says more about the relationship between. To become a member to use this information to learn more about, visit the membership information page.

Alternatively, you run a search engine optimization company to produce that experience to work with Yahoo to be considered. You must pay for your services, but it's worth the price for Yahoo to submit additional traffic you'll receive a carefully organized on is possible.

white hat seo

2011-08-03T03:54:00.000-07:00

A White hat SEO (white hat) is called an "ethical stance" that opposes the abuse of electronic media. Make the right thing: Optimize the texts (Locate the title and description where it should, just hover over the search that has real substance and consistently). Implements accessibility standards (an example to understand what a search engine that contains an image parameter should add alt = "text" and a short description). Creates a link structure: The sites need to redo the form of a link between itself.

A Black hat (black hat) is the opposite of White Hat, this attempt to run an intrusion on these, is considered an ethical SEO strapped. You can use low quality links or unwanted as pornographic sites, pharmacists, etc. Those who practice Black Hat SEO, "inflate" PR placing a link on a page with high page rank, but if this is removed the PR of the page fall into the next Google update.

A Blackhat SEO (spam) does the following: Cloacking: (a sewer hidden behind an apparently normal web, search engines or traveling without javascript dirty look at the content which is usually plain text, with h1, bold and lots of links that would never on the cover. This is the most widely used technique among spammers and is considered counterproductive because it is hidden text that should reasaltar web for users). Buy links (backlinks Google shows that it is illegal).

Establishment of farms (It is automatically generated content or copying garbage, try putting your pages in search engine indices, scattering in different servers, domains, different content structures). Abuses of keywords (A spam puts a title search words all types of one-to corner the greater number of web searches without coherence). Duplicate content (takes a text and places it on multiple pages to get more pages indexed). Hidden text (hidden links and keywords on a website, use hidden divs, fonts invaluable trick or white text on white background).

The biggest problem with Black Hat SEO are the consequences which may arise for the owner of the page. The most ominous is the complete elimination of Google results. This is usually due to SEO that Google detects and penalizes malicious page in this way.

Another important term to know is Gray hat, which refers to those practices that are between one place and another. Using both methods, as seen as more beneficial for the page.

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White hat SEO tips

When it comes to ethical SEO technique, the white hat is how aggressive you need to approach SEO. Just think about the "value" when it comes to white hat SEO. The white hat is ethical search engine techniques adopted by major players such as Google.

With aggressive tactic white hat SEO, "not until you reach it sooner" - every time! The white hat SEO is each element you add to your sites, blogs, etc.. that add value and credibility.

* Write content GRANDE, single

* Set the video / audio sites innovative

* Create a "constant community of merit"

* You want your site visitors see while a source of value-packed information (keep them coming back for more!)

reading wordpress seo....

2011-08-03T03:50:00.000-07:00

The Definitive Guide To Higher Rankings For Your Blog

I started writing my beginner's guide to WordPress SEO a while back, and have since done a load of posts on the subject, an article in the Search Marketing Standard, newsletters, and presentations. It's time to let all the info of all these different articles fall into one big piece: the final guide to WordPress SEO.

Note: this article hasn't been updated yet since the beta release of my WordPress SEO plugin, but that plugin does cover a lot of the stuff needed below, so do check it out! When that plugin goes into a more stable development mode, this article will of course be updated.

If you're more of a visual type, try this WordPress SEO video. It's an hour long presentation I gave at A4UExpo London, that covers most of what's in here too. If you'd rather have me figure out what you should be doing, feel free to order a full site analysis by yours truly.

As search, SEO, and the WordPress platform evolve I will keep this article up to date with best practices. If you don't have the time to do this kind of optimization yourself, consider hiring us to do it, check out our WordPress consulting services.

As I take quite a holistic view on SEO, this guide will cover quite a lot, check out the table of contents for some quick jumping around.

The Definitive Guide To Higher Rankings For Your Blog

1. Basic technical optimization

Out of the box, WordPress is a pretty well optimized system, and does a far better job at allowing every single page to be indexed than every other CMS I have used. But there's a few things you should do to make it a lot easier still to work with.

1.1. Permalinks

The first thing to change is your permalink structure. In WordPress 2.5, you'll find this page under Settings -> Permalinks. The default permalink is
?p=<postid>, but I prefer to use either /post-name/ or /category/post-name/. For the first option, you change the "custom" setting into /%postname%/:

To include the category, you change it to /%category%/%postname%/.

Once you've done that, you'll want to install the Redirection plugin, and make sure that under Manage -> Redirection -> Options, making sure both URL Monitoring select boxes are set to "Modified posts". Now you can change those permalinks to perfectly SEO'd permalinks without having to do anything else, or worry about the search engine consequences.

WWW vs non-WWW
Another good thing to configure now you're on that screen anyway is the Root domain: Add WWW / Strip WWW one. Make a choice, and set it here, don't enable both, some search engines still can't handle that. And enable the redirect index.php/index.html one too, it won't hurt you, and might even do your WordPress SEO some good.

URL stopwords
The last thing you'll want to do about your permalinks to increase your WordPress SEO, is install the SEO Slugs plugin, this will automatically remove stop words from your slugs once you save a post, so you won't get those ugly long URL's when you do a sentence style post title.

Optimize your Titles for SEO

By default, the title for your blog posts is "Blog title » Blog Archive » Keyword rich post title". For your WordPress blog to get the traffic it deserves, this should be the other way around, for two reasons:

Search engines put more weight on the early words, so if your keywords are near the start of the page title you are more likely to rank well.
People scanning result pages see the early words first. If your keywords are at the start of your listing your page is more likely to get clicked on.

For more info on how to craft good titles for your posts, see this excellent article and video by Aaron Wall: Google & SEO Friendly Page Titles. I prefer to do this with HeadSpace, as that makes it very very easy. You should check your header.php though, and make sure that the code for wp_title();contains two quotes, so it looks like this: wp_title('');. This makes sure you have absolute control over the title and don't have any annoying separator in there.

After that, go into the HeadSpace settings, and make them look something like this for your posts and pages:

For the other pages, I have the following settings:

Posts / Pages: %%title%% - Blog Title
Categories: %%category%% Archives %%page%% - Blog Title
Tags: %%tag%% Archives %%page%% - Blog Title
Archives: Blog Archives %%page%% - Blog Title

With HeadSpace, you can also write optimized titles for each post specifically, overriding the settings here. This way you have absolute control over your titles, and can make sure your WordPress titles are actually helping your SEO.

1.3. Optimize your Descriptions

Give each category a decent description, and use HeadSpace to add that description to the meta description, by adding %%category_description%% in the Description field. After that, write a description for each post or page that you actually want to rank with. The descriptions has one very important function: enticing people to click, so make sure it states what's in the page they're clicking towards, and that it gets their attention.

Automated descriptions
In my opinion, auto generating descriptions is a load of bull, most plugins pick the first sentence, which might be an introductory sentence which has hardly anything to do with the subject, or another sentence with a keyword in it, which might be completely wrong to pick as description. Thus, the only well written description is a hand written one, and if you're thinking of auto generating the meta description, you might as well not do anything and let the search engine control the snippet... If you don't use the meta description, the search engine will find the keyword searched for in your document, and automatically pick a string around that, which gives you a bolded word or two in the results page.

Auto generating a snippet is a "shortcut", and there are no real shortcuts in (WordPress) SEO (none that work anyway).

1.4. Optimize the More text

Another neat featuer of HeadSpace is that you can use it to optimize the more text, so if you use a more tag on the frontpage, you can replace the default "Read more" link with something meaningful for every post. It's small things like that that make your WordPress SEO the best.

1.5. Image Optimization

An often overlooked part of WordPress SEO is how you handle your images. By doing stuff like writing good alt tags for images and thinking of how you name the files, you can get yourself a bit of extra traffic from the different image search engines. Next to that, you're helping out your lesser able readers who check out your site in a screen reader, to make sense of what's otherwise hidden to them.

You should of course be writing good titles and alt tags for each and every image, however, if you don't have the time for that, there is a plugin that can help you. The plugin is called SEO Friendly Images, and it can automatically add the title of the post and or the image name to the image's alt and title tag:

2. Template Optimization

2.1. Breadcrumbs

You'll want to add breadcrumbs to your single posts and pages. Breadcrumbs are the links, usually above the title post, that look like "Home > Articles > WordPress SEO". They are good for two things:

They allow your users to easily navigate your site.
They allow search engines to determine the structure of your site more easily.

These breadcrumbs should link back to the homepage, and the category the post is in. If the post is in multiple categories it should pick one. For that to work, adapt single.php and page.php in your theme, and use my breadcrumb plugin.

2.2. Headings

Although most themes for WordPress get this right, make sure your post title is an <h1>, and nothing else. Your blog's name should only be an <h1> on your frontpage, and on single, post, and category pages, it should be no more than an <h3>.

These are easy to edit in the post.php and page.php templates. To learn more about why proper headings are important read this article on Semantic HTML and SEO.

2.3. Clean up your code

All that javascript and CSS you might have in your template files, move that to external javascripts and css files, and keep your templates clean, as they're not doing your WordPress SEO any good. This makes sure your users can cache those files on first load, and search engines don't have to download them most of the time.

2.4. Aim for speed

A very important factor in how many pages a search engine will spider on your blog each day, is how speedy your blog loads. You can do two things to increase the speed of your WordPress.

Optimize the template to do as small an amount of database calls as necessary. I've highlighted how to do this in my post about speeding up WordPress.
Install a caching plugin. I highly recommend WP-Super-Cache, which is a bit of work to set up, but that should make your blog an awful lot faster.

Also, be aware that underpaying for hosting, is not wise. If you actually want to succeed with your link-bait actions, and want your blog to sustain high loads, go for a good hosting package. I've recently switched to VPS.net myself, and they've proven to be better than anything I've ever seen in hosting, if you want to know more be sure to read my article about WordPress hosting.

2.5. Rethink that Sidebar

Do you really need to link out to all your buddies in your blogroll site wide? Or is it perhaps wiser to just do that on your front page? Google and other search engines these days heavily discount site wide links, so you're not really doing your friends any more favor by giving them that site wide link, nor are you helping yourself: you're allowing your visitors to get out of your site everywhere, when you actually want them to browse around a bit.

The same goes for the search engines: on single post pages, these links aren't necessarily related to the topic at hand, and thus aren't helping you at all. Thus: get rid of them. There are probably more widgets like these that only make sense on the homepage, and others that you'd only want on sub pages.

Some day you will probably be able to change this from inside WordPress, right now it forces you to either use two sidebars, one on the homepage and one on sub pages, or write specific plugins.

3. Advanced WordPress SEO and Duplicate Content

Once you've done all the basic stuff, you'll find that the rest of the problems amount to one simple thing: duplicate content. Loads of it in fact. Out of the box, WordPress comes with a few different types of taxonomy:

date based
category based
tag based

Next to that, it seems to think you actually need to be able to click on from page to page starting at the frontpage, way back to the first post you ever did. Last but not least, each author has his own archive too, under /author/<author-name>/, resulting in completely duplicate content on single author blogs.

In essence that means that, worst case scenario, a post is available on 5 pages outside of the single page where it should be available. We're going to get rid of all those duplicate content pools, by still allowing them to be spidered, but not indexed, and fixing the pagination issues that come with these things.

3.1. Noindex, follow archive pages

Install my robots meta plugin, and make sure the settings prevent indexing of all archive pages, like this:

Now the search engine will follow all the links on these archive pages, but it won't show those pages in the index. Not everybody will agree on this policy, and others will tell you to just show a snippet of each post on the archive page. That'll also work, but in my opinion completely throwing them out is better.

3.2. Disable unnecessary archives

If your blog is a one author blog, or you don't think you need author archives, use the robots-meta plugin to disable the author archives. Also, if you don't think you need a date based archive: disable it. Even if you're not using these archives in your template, someone might link to them and thus break your WordPress SEO...

3.3. Pagination

Thirdly, you'll want to make sure that if a bot goes to a category page, it can reach all underlying pages without any trouble. Otherwise, if you have a lot of posts in a category, a bot might have to go back 10 pages before being able to find the link to one of your awesome earlier posts...

There's an easy fix. Jaimie Sirovich wrote Pagerfix, a plugin that helps you make your pagination look like this:

To reach that, install that plugin, and change this section in f.i. your index.php:

1<div class="navigation">
2  <div class="alignleft">
3    <?php next_posts_link('« Older Entries') ?>
4  </div>
5  <div class="alignright">
6    <?php previous_posts_link('Newer Entries »') ?>
7  </div>
8</div>

Into this:

1<div class="navigation">
2  <?php
3    pager_fix(" "," "," ","« Previous page","Next Page »","strong");
4  ?>
5</div>

Do that in your index.php, your archives.php, and all other archive templates you might have.

3.4. Nofollowing unnecessary links

Another easy step to increase your WordPress SEO is to stop linking to your login and registration pages from each and every page on your blog. The same goes for your RSS feeds, your subscribe by e-mail link, etc. Robots Meta has an option to nofollow all your login and registration links. You'll probably have to go into your RSS links and nofollow those by hand. If you're using the meta widget, you might want to enable the option in robots meta to replace that with one that has nofollowed links.

4. A site structure for high rankings

Blogs are spidered so easily due to their structure of categories, tags etc.: all articles are well linked, and usually the markup is nice and clean. However, all this comes at a price: your ranking strength is diluted. They're diluted by one simple thing: comments.

4.1. Pages instead of posts

You've probably noticed by now, or you're seeing now, that this WordPress SEO post is actually... not a post. It's a page. Why? Well for several reasons. First of all, this article needed to be a "daughter"-page of my WordPress page, to be in the correct place on this blog. Secondly, to rank for the term [WordPress SEO], this article has to have the right keyword density. And that's where things go wrong. Comments destroy your carefully constructed keyword density.

That's why I decided to make my most important articles into pages. That way, you can easily update them and do a new post about what you've changed.

4.2. New wine in an old bottle

If a post on your blog becomes incredibly popular and starts to rank for a nice keyword, like mine did for WordPress SEO, you could do the following:

create a new page with updated and improved content
change the slug of the old post to post-name-original
publish the new page under the old post's URL, or redirect the old post's URL to the new URL
send an e-mail to everyone who linked to your old post that you've updated and improved on your old post
wait for the links to come in, again;
rank even higher for your desired term as you've now got:
- more control over the keyword density
- even more links pointing at the article
- the ability to keep updating the article as you see fit to improve on it's content and ranking

Some among you will say: I could have 301 redirected the old post to the new one with the same effect. True. Except: you'd lose the comments on the old post, which is in my opinion a sign of disrespect to people who took the time to comment, and 301 redirects take quite a bit of time sometimes. Of course you should treat this technique with care, and not abuse it to rank other products, but I think it can be done in everyone's benefit. For instance this article: if you came here through a social media site like Sphinn, expecting an article about WordPress SEO, that's exactly what you got!

4.3. Linking to related posts

One way of getting search engines to get to your older content a bit easier, thus increasing your WordPress SEO capabilites a LOT, is by using a related posts plugin. These plugins search through your posts database to find posts with the same subject, and add links to these posts.

There's a load of these available, but I just use the one that comes with the Simple Tags plugin, as I've found that the easiest and best one so far.

5. Conversion optimization

Get those readers to subscribe!

A lot of bloggers still think that because their blog is a blog, they don't have to optimize anything. Wrong. To get people to link to you, they have to read your blog. And what do you think is easier: getting someone who is already visiting your blog to visit regularly and then link to your blog, or getting someone who visits your blog for the first time to link to your blog immediately? Right.

That's why conversion optimization is so vitally important to bloggers as well: they need to learn how to test their call to actions on their blog so that more people will subscribe, either by e-mail or by RSS. (Ow btw, if you haven't subscribed to this blog yet, do it now!)

One of the things I've found to be very important, and more bloggers seem to have found this, is that a BIG RSS subscribe button is very important, as is offering a way to subscribe by e-mail. I even offer daily and weekly e-mail subscribe options, using aweber (aff), and have found that people tend to really like those options too.

Another thing to be very aware of is when people might want to subscribe to your blog. If they've just finished reading an article of yours, and really liked it, that would be the ideal time to reach them, right? That's why more and more people are adding lines like this to the end of their posts: "Liked this post? Subscribe to my RSS feed and get loads more!"

Another great time to get people to subscribe is when people have just commented on your blog for the first time, for which purpose I use my own comment redirect plugin. Which leads me to the next major aspect of WordPress SEO:

6. Comment optimization

Get those readers involved

Comments are one of the most important aspects of blogs. As Wikipedia states:

The ability for readers to leave comments in an interactive format is an important part of many blogs.

Comments are not only nice because people tell you how special you are, or that you made a mistake, or whatever else they have to tell you. Most of all they're nice, because they show engagement. And engagement is one of the most important factors of getting people to link to you: they show you they care, and they open the conversation, now all you have to do is respond, and you're building a relationship!

6.1. How you get people to comment

The easiest way of getting people to do anything is: ask them to do it. Write in an engaging style, and then ask your blog's readers for an opinion, their take on the story etc.

Another important things is your comment links. Is your comment link "No comments »"? Or is it "No Comments yet, your thoughts are welcome »"? Feel the difference? You can change this by opening your index.php template, search for comments_popup_link() and changing the texts within that function.

6.2. Bond with your commenters

Another thing to do is thank people when they've commented on your weblog. Not every time, because that get's annoying, but doing it the first time is a very good idea.

Justin Shattuck thought the same, and created the Comment Relish plugin which sends an email after someone has made his first comment. This email is a message you can enter yourself, with for instance your feed URL, and in my case, a newsletter subscribe URL, etc. Note that some people think this is spam, and that laws in several countries might prohibit the use of this. I can't tell you, because I'm not a lawyer.

Another option, which is a bit less obtrusive / spammy, is to install my comment redirect plugin. This plugin allows you to redirect people who have made their first comment to a specific "thank you" page.

6.3. Keeping people in the conversation

Now that people have joined the conversation on your blog, you should make sure they stay in the conversation. That's why you should install the subscribe to comments plugin, that allows people to subscribe to a comment thread just like they would in a forum, and sends them an e-mail on each new comment. This way, you can keep the conversation going, and maybe your readers will be giving you new angles for new posts.

7. Off site blog SEO

If you've followed all of the above WordPress SEO advice, you've got a big chance of becoming successfull, both as a blogger and in the search engines. Now the last step sounds easy, but isn't. Go out there, and talk to people online.

7.1 Follow your commenters

There's been a movement on the web for a while now that's called the "You comment - I follow". They want you to remove the nofollow tag off of your comments to "reward" your visitors. Now I do agree, but... That get's you a whole lot of spam once your WordPress blog turns into a well ranked blog... What I do advocate though, is that you actually follow your visitors! Go to their websites, and leave a comment on one of their articles, a good, insightful comment, so they respect you even more.

If you think that's a lot of work, do realize that, on average, about 1% of your visitors will actually leave a comment. That's a group of people you have to take care of!

7.2. Use Twitter

Twitter is a cool form of micro-blogging / chatting / whatever you want to call it. Almost all the "cool" people are on there, and they read their tweets more often than they read their e-mail, if you even knew how to reach them through e-mail.

To boot, if you use WordTwit or Twitter Tools, all of your posts can be announced on Twitter, which will usually get you quite a few early readers! People will feel even more happy to comment on Twitter, which might get you into an extra conversation or two.

7.3. Find related blogs, and work them

If you want to rank for certain keywords, go into Google Blogsearch, and see which blogs rank in the top 10 for those keywords. Read those blogs, start posting insightful comments, follow up on their posts by doing a post on your own blog and link back to them: communicate! The only way to get the links you'll need to rank is to be a part of the community.

8. Conclusions on WordPress SEO

This guide gives you a lot of stuff you can do on your blog. It goes from technical tips, to conversion tips, to content tips, to conversation tips, and a whole lot in between. There's a catch though: if you want to rank for highly competitive terms, you'll have to actually do most of it.

If you want to keep updated on the latest news about WordPress, and hear more tips as I come up with them, then subscribe to my WordPress mailing-list right now. If you need help implementing all the tips in this article, or want me to review whether you've done a good job implementing it all, order a full site analysis!

2011-07-02T04:53:00.001-07:00

Affordable SEO Services & Guaranteed Search Engine Optimization

Search Engine Optimization or SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. Simply developing a website will not get the desired results for your online existence as more than 80% traffic to web contents is now generated by search engines like Google, Yahoo, MSN and ASK etc. eOrganics is fully aware of this fact and that’s why we are premier SEO company in Pakistan to deploy cutting edge and ethical SEO tactics to generate more traffic to your website.

There are many Search Engine Optimization companies providing low cost SEO services, but they use black hat SEO techniques which can penalize your website on search engines like Google and Yahoo. On the other side there are companies using high priced SEO services and charging for more than they have to offer. eOrganics offer affordable SEO services which is suitable for individuals, small and large businesses. Being a professional Search Engine Optimization company, we always use only natural white hat ethical SEO techniques to improve Search Engine Optimization results. We do not believe in overnight results, we do long term planning and systematically bring a website at the first page of Google. With our affordable SEO services you will not only get the top rankings on search engines but the maximum return on investment(ROI) as well. This is true that there are no guarantees with SEO but we are so confident that our ethical SEO services will take your website to the 1st page of search engines because we have had great success with Search Engine Optimization.

Keyword Analysis:

Keyword analysis is the first step in our SEO tactics. It involves choosing the right keywords as searched by potential visitors. Our search marketing starts with in-depth research into your competition. We analyze what your competitors are doing to market their businesses online and create a marketing strategy to achieve your goals. We conduct extensive keyword research and work with you to identify the exact keywords and phrases that will yield the maximum conversion rate on your site. Then we target those keywords and phrases in our marketing effort. We use various tools from Google and Yahoo to find those keywords which will attract more targeted visitors.

On-site Optimization:

On-site optimization is the second step which is targeted at making the page copy search engine friendly. It involves each engine friendly web design, content copywriting and optimization for chosen keywords from keyword analysis. We carry out this step according to search engine guidelines.

Off-site Optimization:

Offsite optimization involves increasing number of inbound links i.e. links from other sites to your website. This is the most important factor and requires greater effort. We implement this phase by targeted link building, online press release optimization, blogs creation, article writing and directory submissions.

What are you waiting for? Request a proposal

SEO CORPORATE AND PROFESSIONAL TRAINING

2011-07-02T04:44:00.000-07:00

Search Engine Optimization Training Classes, Organic SEO Training from SEO Experts

The fact of the day that more than 80 percent of visitor traffic is delivered to web sites through search engines shows you how rewarding SEO training can be. In the highly competitive world of e-commerce, SEO training is recognized for delivering quantifiable benefits to your online business, in terms of ROI (return on investment).

eOrganics is offering 1 day customized in-depth organic SEO training course to those who are looking to learn basics of Search Engine Optimization or enhance their skills and knowledge. Basically we try to help business owners to learn basics of SEO to improve their site ranking on search engines. Our SEO training classes are designed to provide a positive learning environment for all the participants involved. The course covers SEO basics through to advanced concepts and methodologies.

Who Can Benefit from Our Search Engine Optimization Training

Anyone who wants to learn how to get high rankings on major search engines
Web designers who need to know how to make a website search engine friendly
Copywriters who need to learn how to write content for search engines
Individuals who want to learn Search Engine Optimization for their own knowledge
New employees who need to be trained in SEO
Anyone who want someone to explain in simple terms that how to obtain high ranking in search engines
New employees who need to be trained in SEO

What You Get With Our SEO Training

Fundamentals of Search Marketing
Keyword Research: Keyword Discovery Tools, Decision Making, Organic vs. PPC
Keyword grouping
Content Generation: Optimizing Pages, Writing Good Copy Using Keywords, How To Deal With Pages Moved Or Performing A Remodel, How To Deal With Large Sites & Difficult Programming
Seo Diagnostic audit: Web Site Architecture, Web Site Page Construction and External Influences
Link Building: Internal Linking, Linking & Linking PR, How To Acquire Good Inbound Links
The importance of quality links and a good linking strategy
The importance of patience with Search Engine Optimization
What not to do to avoid being penalized for search engine spam.
What to do if you get banned by a search engine
Developing a comprehensive strategy: Reporting, Web Analytics, Brand Reputation Monitoring
And Many more SEO services explained by SEO specialist

Stop Banging Head for Back Links, Use SEO Tips to Connect People

2011-06-16T02:16:00.000-07:00

It is seen as yet, many companies having SEOs on the job of promoting their websites; look for relevant websites to get back links from. It’s a conventional way or SEO Tips of getting links and it may be due to the company requirements or due to lack of SEO guides or skills that personnel has. One must always look for cut throat SEO ideas and SEO techniques to get more qualitative links from credible websites or may be from connecting people. Amazed? Well, yes it is now seen that building public and business relations is now a part of SEO Tips of 2011 in order to get good links.

Searching for relevant websites, extracting emails that may or may not work, doing a trade linking within the 2 parties is a long tiring procedure to follow and at the end you are left with bargaining for positioning of your link on that website. Well in my SEO guide, being a professional SEO isn’t to be a beggar, asking for links or bargaining but websites and businesses should link back automatically due to your work.

Why not put yourself on a slog mode. Hit sixes as much as you can by increasing the ROI of the company and getting quality back links with fewer efforts in connecting people. Let me guide you the way to search for the people for connecting that may help you in doing SEO slog for the website:

Step1: Search People

Instead of searching for relevant websites, search for relevant journalists, blog contributors, relevant community members, social networking or people with many connections in their social networks.

Step2: Following & Contributing

Following their contributions and discussions is the key to get them engaged with you and communicate. Follow wherever they may contribute to like in blogs, forums, communities, discussion boards etc. this would make a virtual connection of that person with the SEO professional.

Step3: Building Public Relation

If the SEO gets successful in communicating with the person and connected to him/her then it is easy to identify the needs and wants of that person. Building something eye catching and informative for that person who will build strong bond between both the parties then it means the target of an SEO is set and ready to be on slog mode.

Step3: Deliver the Idea

Sharing that information or page created especially for them is to be delivered; so that they visit the page offered and browses it for their concerns. Everything on the information shared should have meaning and should make sense for the person. The content being shared is to have appropriate links, keywords, and quality content.

Benefits of SEO Slog via Public Relations

Progressive Link Building by sharing content to the connected people and requesting it to share with the social network. As many places the content will be shared, the back links will increase.
Likes by people for the content will automatically raise ranks in search engines due to the endorsement being done by many people.
Authentication and genuine content or information sharing is the key to success as it would gain attention by many people; brand awareness will be shared, and will be shared in the social circle.
If the content shared is valuable for users and interesting then an SEO has just to relax and see the slogging being done i.e people would share your content automatically in social media and other network sites.
Adding more valuable content to connected people attached links in the content will increase ranks, credibility and ROI of the main business website.
www.seotipswebsite.blogspot.com

Organic Search Engine Optimization Checklist for Experts

2011-06-16T01:30:00.000-07:00

(Discovery Updates - priority first)

Goal: Permanent Top Rank at all organic search engines
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Commitment: I work on effective SEO, whenever I can. [Thy I Statements & Work Priorities help]
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#1. I recommend creating content for one new or existing inside webpage every 15 days, for each site maintained. What is important is that your web pages have original content. Link exchange pages lack this because the title and description of the outbound urls are mostly duplicate content. On your link swap pages, words should be added to the top describing the theme of the content. When you are done filling your existing pages, one entirely new webpage should be created every 15 days.

Tip A: Offering a useful service or resource is the best way to get free backlinks, according to Matt Cutts, SEO SPAM worker at Google.

Tip B: Useful service(s) and resource(s) include: Respectable outgoing links, a poll created at micropoll.com, a Bookmark Us javascript, offering news updates, a certified "Seal of Approval" button from a good site, a Google Custom Search, an article on the History of your theme, a site map for users, a disclaimer, a dictionary on your site's theme, a chat room like one created at meebo, a youtube or similar video, Google Gadgets, secrets, and easy to find Contact Us link. Respectable outgoing links: A dmoz.org page, a directory.google.com page, a wikipedia.org page, another well-known web page on your site's theme.

Tip C: I recommend creating and maintaining two site maps. One for Google Sitemaps in XML form and one for visitors.

Tip D: The creation of one new web page should be counted as two fresh backlinks. The new page must have at least three hyperlinks to other webpages at the same site.
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#2. Keywords: A good start is determining your site's relevant keywords, using this Keyword Suggestion Tool and by visiting other popular sites with your theme. I keep record of popular keywords phrases each good page should contain. Semi-naturally, I fill pages with half of these keywords, then I rotate in the others when it is easy to do.

Tip A: A keyword density analyzer (after Submit, "Keywords found on page") can be used. A goal for this tool should be to understand how many times keywords should occur on a page.

Tip B: 97% of your site's pages should have no keyword that is mentioned more than seventy times or more than 5% of word density, to avoid having redundant content for users. There is a good possibility that keyword stuffing is an SE algorithm penalty according to Matt Cutts, SEO SPAM worker at Google.

Tip C: 95% of your web pages should also have its main keywords mentioned at least 2.5% of word density. The reason for this is that each page gets good search engine ranking with its main keywords.
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#3. One keyword phrase should be used, for your page's 1st top engine rank goal. Your page should contain this phrase two times exactly plus two times close to the phrase. Ex: "Search Engine Optimization" twice on your page and "Search Engine" two more times.

Tip A: Beginning SEOs should focus on keyword phrases with a low to medium search volume. Phrases high in popularity can take a while for top ranking because of competition.

Tip B: A chosen keyword phrase should be used as 30% of backlink titles, and three to ten other supporting phrases for 70% of titles. When most of these get to top twenty at one engine, I like to, gradually, choose additional keyword titles. I don't like to work on over fifty backlink titles for one webpage, to avoid a possible SE algorithm penalty.

Tip C: A backlink without a keyword title should be equal, in SEO effectiveness, to one with a title. Ex: A banner with your backlink.
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#4. Three or more quality backlinks placed on two-plus different sites, per your one site, every week is required. Placing three backlinks, in one week, into only one site (home and inside pages) is probably not enough to improve your site's engine rankings.

For new backlinks, I use the following Techniques, most efficient first:

#4.1 An efficient way to quality relevant blog, forum, social-network, article posting, and link exchanges: At Google, I search for a keyword phrase, I choose a web page, then link:__ search at Yahoo. The next step is to click Inlinks. One of the drop-down menus will "Show Inlinks Except from this domain." The highest quality web pages are the Site Explorer search results at the top. Quality blog and forum comments including your backlink are good. I like to catalog all social sites that do not take comments, then avoid these. After I complete work on a Yahoo link:__ search, I catalog the url I just searched, to avoid working on the same results at a later date.
Tip A: When your site has hundreds of different backlinks, a search for link:yourwebsite at Yahoo can help. What you can look for is the possibility of adding an additional backlink on a different page in these results. When searching for more free ad space on social-network sites, site:thesocialsite.com keyword will show more good hypertext-matching backlink possibilities.
Tip B: I use two Microsoft Word documents, to organize all my site's backlinks. One for link exchanges and one for all other backlinks (forums, blogs, directories, etc). I like Microsoft Word because it allows me to color the font of every other data set, for easy viewing, without line-breaks. I resize Word to about 30% of my screen size. The other 70% fills-up the internet browsers. I use abbreviations like NW for not working, Nnf for no nofollow, NF for not found, Rcpl for reciprocal, Pw for password, and "waiting" for new backlinks not added yet. I list link swaps in alphabetical order, with the link listed at my web site first, then my abbreviated page(s) their backlink(s) is on, then the reciprocal(s) mine is on. The reciprocal should be placed at the beginning when it has the same url as the listed, to save space in the word-processor. I place all sites to avoid in a notepad document, alphabetically. I refer to this, before working on any url.
Tip C: When visiting sites, I bookmark web pages that I can work on later. I work on only one or two of the backlink building techniques on this page at the same time. They are (1) posting, (2) link swaps, (3) buying at popular directories, and (4) other. Lack of computer memory and speed comes into play when too many programs are open at one time. I change the words in the bookmark label for theme organizing because I have different sites.
Tip D: I recommend adding around five relevant web pages, from this Yahoo link:__ search, to your quality pages, then sending the webmasters a link exchange offer. [Thy Link Swap Scripts help] I take their link down after one month with no response. Doing this should land a quality backlink with 30% of the sites. Reason Why only Five: It minimizes possible email SPAM complaints. A backlink (link:__) search will show multiple web sites maintained by the same webmaster. When completing a link swap agreement from these, more can be easily created through a safe email reply.

#4.2 It is safe to buy directory listings. I use lists found at the top of organic listings using keyword "directory." Two I like: Strongest Links and Inbound Link Quality Directories.
Tip A: When submitting a site, I look for "deeplinks." These additional backlinks should be inexpensive. A deeplink is your site's inside page.
Tip B: Before working on these, I make sure my Pay Pal balance can cover all the purchases. $400 should do for every 1 hour of work on directories. I am not stingy, some of these backlinks could end up being the best your site ever gets.

#4.3 Posting to Blogs, through a direct visit, using Thy Big DoFollow List! I minimize posting to sites that use nofollow in: 1) The "a href" attribute of my link (<a href="http://www.domain.com/" rel="nofollow">Text Link</a>), or 2) The <head> <meta name="robots" content="noindex, nofollow"> </head>. Based on what I know, acquiring nofollow backlinks does not help any rankings. However, after watching Two Question about Nofollow and Does Google Value Its Own Links at Google Web Central, it is possible to redefine rules of the nofollow, after establishing a special nuance with Matt Cutts, head of SEO issues at Google.

#4.4 I Post to Forums through a direct visit, after searching for "keyword forum."
Tip A: Before registering, I like to View > Source of a page to see if other users have signatures with no nofollow.
Tip B: I post link exchange requests showing other webmasters what inside pages I am offering for backlinks.

#4.5 The other way to relevant quality blog, forum, and link exchanges: Simply searching an engine for your site's popular keyword phrase. Joining Yahoo and Google groups will create backlink possibilities!

#4.6 At an engine, searching for: "your site's keyword(s) here" "Allowed HTML tags <a". What will come up is sites that allow postings using standard html <a href > code.

#4.7 .govs and .edu backlinks: How have other webmasters successfully built these?

#4.8 Google's Matt Cutts has more backlink building techniques.

Motivational Tip: Building good backlinks accounts for a big chunk of the reasons for high keyword rankings. SEO Reasoning Ratios Why a Website Ranks High for Keywords shows this.

Tip A: It is ok to get as many new links as you can. Matt Cutts: Is there such thing as building too many links?

Tip B: Improving BL quality: I count four new links pointing to a page that is listing my link as one new BL. I count eight new backlinks that point to a page pointing to a page listing my link as one new BL. This only works when avoiding search engine crosslinking penalties. One technique: Posting and making friends at forums will create hyperlinks pointing to your profile page that is listing your link.

Tip C: 30% to most of a site's BLs should point to its inside (non-home on www) pages.

Tip D: Most inside pages at the same site should point to each other. In other words, it is a must that your inside pages contain hyperlinks to one another. A link to one or two of your inside pages can be placed on your home page and on half its inside pages within the main content.
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#5. Updating content on your main page frequently is important for organic rankings. For less important sites, I would update them whenever (naturally). Examples: MyStrongestSite.com, My2ndStrongest.com, My3rdStrongest.com each get an update every 3 days or sooner. My4thBest.com and My5thBest.com each get an update every 7 days or sooner. My6thBest.com gets an update every 21 days. MyLowTrafficSites.com get updates when I notice they contain an outgoing link not working.

Tip A: Updating your description meta tags to reflect page content is good to do. Improving something about the first 200 words in the main body should be habitual. Adding one new sentence to the main content is possible. Deleting, adding or changing one url is good. Updating an additional web page, at the same site, will also help organic rankings. Changing a title meta tag every 6 to 24 months is good.

Tip B: The Links menu in IE browser can be used to organize due updates. Bookmarks can be renamed, using a right click. I use abbreviated words and the due date of each site's next update. I then work in an orderly fashion.

Tip C: The person worthy for the job of updating a site is the one who has potential or already works on creative writing in the site's theme. All other necessary job functions like using your web site's hosting software and learning HTML should be easy.

Yet I will put them in charge of the duties of the temple and all the work that is to be done in it. - Ezekiel 44:14

Motivational Tip: Updating accounts for a big chunk of the reasons for high keyword rankings: Reasoning Ratios Why a Website Ranks High for Keywords shows this. If you maintain a 3+ year old site with 1000+ semi-unique backlinks, then more frequent updates could increase organic traffic within ten days. [Thy Do It Yourself lists more "If you maintain, then within" scenarios, under Google Algorithm Boost Guesstimations.]
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SEO Checklist
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#6. Creating additional web sites [Thy Affordable Hosting] will give you the opportunity to see if you can create another high organic hitter with SEO. Also, creating Free hosting pages and blogs at other (non-owned) urls will allow for safe crosslinking.

Tip A: I recommend owning around 10 sites hosted on 3+ different servers. Any additional sites should be free. If you are the only webmaster, I would not maintain more than 15 sites. A site must be updated (attended to) to be of high SE quality. Also, I would focus on acquiring three-plus BLs a week per high engine hitter first. I know this BL focus works from my visitor stats at Google Analytics.

Tip B: The best way to go about maintaining more than 15 sites is to hire an extra webmaster(s). I maintain over 40 sites, 19 I bought and the others I picked up for free. However, it is too much work for one webmaster. The free sites I maintain are hosted at other (non-owned) urls. They include blogs, groups, and subdomains. I picked these free sites up after determining they can get high organic rankings with SEO work. Non-owned sites are likely lower quality when the index page is not branching-out to your page.

Tip C: Before signing up for a free webpage, I would check other pages at the domain to see if they come with built-in pop-up ads. Then, I would avoid these. These pop-ups are found by searching for the domain (tripod.com) at an engine, then visting the results (free addresses in SERPs).

Tip D: Crosslinking with your owned sites at the same hosting company is risky. I like to avoid a big engine algorithm penalty that could occur when crosslinked sites are turned off and on at the same time.
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#7. This web page, Thy I Statements, Work Priorities, Google Webmasters and Yahoo! Search Indexing should be top-priority reading. Also, at YouTube, any videos on SEO can be helpful. When you find a new idea, could you let me know about it? I can talk, through email.
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#8. Links not working should be minimized because no one likes to be sent to a url not found! I manually run through all my outbound links and copy paste to notepad the bad ones. After a few days, I remove those sites that are not working for a 2nd time.
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#9. The use of pop-ups must be minimized. I notice that sometimes using target="_blank" in the <a href > code will instruct the internet browser to treat it as a pop-up.
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#10. Only the smallest banners, in byte size, should be placed on web pages. This helps speed up a site's load time.

Tip: Google's free Picasa can be used to edit images. Features good for SEO: Cropping, then minimizing byte size under File > Export Picture to Folder > "Resize to." Images cannot be resized in height or width (no stretching or shrinking) in Picasa, keeping all pics' high quality.
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#11. The bytes (equal to keyboard characters) of html write-up should be minimized. This helps maintain fast loading pages. Traffic Stats > Average Load Time shows the % of sites that are slower. Also, at Google.com, after clicking View Source, there are few to no carriage-returns or unused spaces.
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#12. Outbound links that ended a link exchange, should be removed whenever there is time. Outbounds with a PR 0 Home Page should be first-priority. I keep a list of sites to avoid for those who end link swap agreements. I then refer to this database before spending time creating another link exchange.

Tip: There is a possible engine algorithm penalty when a site has too many (over 50) outbounds on pages. Also, I would only remove outbounds after the other webmaster removes your backlink.
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#13. The amount of images, on every web page, should be minimized, to keep a site fast.

Tip A: All images should be named using a relevant keyword(s). Any image names (web address locations) that are being used on other websites should be kept on your server (not be deleted). This is done by copying the image, then creating a different name for the duplicate. After doing this, there will be two of the same images in your hosting server but with different addresses (names).

Tip B: All-to-most of a site's images must be saved into its own hosting server. This will help keep your site's speed contingent on one server.
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#14. Your site's hosting server should be fast. This is for user friendliness.
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#15. Title meta tags, on all web pages, must contain minimal amount of hyphens, commas and stop words (a, if, the, then, and, an, to, etc). Description meta tags, on all quality pages, must reflect the content and contain minimal amount of the @ symbol.
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#16. Good <h1>, <h2> and bold tags are a must.
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#17. To optimize a site's speed, Google recommends using Mozilla Firefox Web Browser & Firebug Add On.
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#18. Your sites' hosting services should be on automatic renew. If you own a bunch of sites, your big renew charge must clear your available credit card (or other method of payment) amount. Also, it is important to update your credit card, right before it expires.
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#19. Logging SEO work can help to guesstimate the causes of a site's higher rankings. Why not go out on a limb and do something on this checklist that you have not done?
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#20. Maintaining link swap and other Email Scripts in notepad helps streamline work. I would only send emails that are professional. Adding your name and contact info at the end of these looks good.
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#21. An author meta tag will increase the odds of coming up in a search for your name. Example: Use <meta name="Author" content="yournamehere"> between the <head> </head> tags. This tag could give a site higher engine algorithm score because its author's name is in the public eye, a condition of trustworthiness cultivation.
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This SEO Checklist can be highly effective, when used with Thy I Statements & Work Priorities.

TOP 10 Search Engine Optimization Tips

2011-06-16T01:00:00.000-07:00

TOP 10 Search Engine Optimization Tips

Please enjoy these award-winning Top 10 SEO Tips for webmasters and website owners. Too many people make the mistake of spending thousands of dollars on just Pay-Per-Click (Sponsored Ads) campaigns before they realize that most people click on the non-sponsored listings more than "Sponsored Ads". There are several hundred techniques to achieve higher ranking in the search results, but these Top 10 SEO Tips are in my opinion the most valuable and timeless. They are also current, as I'm making a point to update this list respective to changes in search engine algorthims.
The Top 10 SEO Tips contained in this tutorial were created after years of experimentation and practical application with hundreds of client websites, mostly with final results of achieving higher ranking within the first page of search engine results. We hope you find these SEO tips valuable. For an in-depth study of everything we know about search engine optimization, please visit our new Blog Marketing Toolkit website, download our free eBook, or give us a call.
SEO Tip #1: Find the Best Keywords

It would be a waste of your time to optimize your website for keywords that are not even being searched for. Even if you do get top placement for a broad keyword that isn't what most users are looking for, Google will calculate the number of times users did not select your listing, and the number of times they returned to the search results to choose a different website. Trying to beat this calculation is futile and more often then not, just a huge waste of time and energy.
Therefore you should invest some resources into finding the best keywords; those that turn searches into purchases or leads. Buying Sponsored Ads and paying for high end design and usuability is best place to start. However, there are several SEO tools and SEO software available on the Internet to help you find the best keywords; most of which are offered by the search engines themselves and are completely free.
Here is a core principle of the Top 10 SEO Tips: When using any SEO tool for doing keyword research, start by keeping your searches ambiguous, creating categories, and drilling down to create small clusters (or silos) of keywords. The results will always return new suggestions and ideas, sometimes surprising ones that you may not have thought of. In the Sponsored Ads, these clusters become your ad groups. With your SEO, they become the directories (or taxonomy) of the content you'll want to have on your website.
Behavioral-targeting and using Long Tail Keywords are an excellent way to get higher ranking quickly for keywords that generate sales, and will have longevity to them in the search results. Poor keyword examples would be: kindle, nike shoes, roommate new york. Here are some examples of keywords that are ideal for SEO:
Buy Used Amazon Kindle Online
Nike Shoes Kobe Mens Size 10
Find a Roommate in NYC
SEO Tip #2: Discover What Your Competitors are Doing

It's a fact and one of my Top 10 SEO Tips, that search engines analyze incoming links to your website as part of their ranking criteria. Knowing how many incoming links your competitors have, will give you a fantastic edge. Of course, you still have to discover your competitors before you can analyze them.
Your analysis of competitors should include these extremely important linking criteria (super SEO tips), such as:
Competitor rank in the search engines
Quantity AND quality of incoming links (prioritized)
What keywords are in the title of linking page?
% of links containing specific keywords in the link text
The Google PageRank™ or MozRank of linking pages
The popularity of the linking domain and the linking page (measured by links & mentions)
Aside from using some of the awesome SEO software mentioned on this website, here are some things I personally do when researching a competitor:
Click the link to their Site Map page and see what keyword you find in the links
Get a savvy web person to find and parse their XML Site Map to find keywords in page names
View the HTML title and meta tags of your top competitors to compile a list of needed content
SEO Tip #3: Write Very Linkable & Sharable Content

An article is not a sexy thing to look at here in today's online marketing world. Generic content can't be slapped together and thrown online with the hope that it will get high ranking for the life of that page of content. Think about the book the Long Tail that I linked to above. I do because the content was meanful and useful to me in my career as an SEO Expert. The content could have these attributes if it has any hope of earning and sustaining higher ranking in the search engine results (many of these came directly from Google):
The content is useful
The content is original
You can't help but link to it
There are supportive facts and references
There's enough detail that nobody can memorize it
Something fun or interesting is included (like video)
It's not just blah, blah, blah, content
There's enough call to action to invoke engagement
There are visual examples, charts, and references
You had multiple contributors who all link to the content
You thank or compliment someone who shares it with others
You have an offer, discount, or promotion included
How To's and tutorials are a great way to get people to link
Create a controversy
Answer questions
Conduct research & discuss the results
Get involved with social media
Create lists (Top 50 Link Building Techniques, etc)
Get a blog and establish yourself as an authority
Run a service or create a product (ie: Firefox extension)
SEO Tip #4: Optimize Your Title and Meta Tags

HTML titles and meta tags should be different on every page of your website if you wish for most search engines to store and list them in the search results. Us SEO Expert's have experimented with these two pieces of code to help us reach an accepted conclusion about how best to use them and what happens when you optimize them.
The meta "keywords" tag won't be discussed in to much detail here, since Google has announced that they do not use the meta keywords tag in their ranking criteria. Because Google has 64 percent market share in search, that should be enough to convince you to not spend a lot of time on this attribute.
Optimizing Your Homepage Title

There are different theories about how long your homepage title should be. Since Google only displays the first 66 or so characters (with spaces), my Top 10 SEO tips for the title on anything other than the homepage would be to keep the title under 66 characters and relevant to the content on the page. However, some (including myself) argue that the value of the homepage title may warrant additional search term inclusion. Let's take a look at Amazon and Ebay homepage titles:
eBay - New & used electronics, cars, apparel, collectibles, sporting goods & more at low prices
Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more
Local SEO Services, Local Search Engine Optimization, Mobile Search, Online Advertising for Local Businesses | LocalSplash.com
Buy.com - Computers, Electronics, Digital Cameras, Books, DVDs, Music, Games, Software, Toys, Sports
Optimizing Your Homepage Meta Description

Same best practice applies here. Get those top terms into a description that isn't spamy and is a clear indicator of what your website is about. Below are the meta descriptions from eBay and Amazon.
Buy and sell electronics, cars, clothing, apparel, collectibles, sporting goods, digital cameras, and everything else on eBay, the world's online marketplace. Sign up and begin to buy and sell - auction or buy it now - almost anything on eBay.com.
Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, broadband & dsl, gourmet food & just about anything else.
The rule of thumb here is to get your most important keywords into your homepage title and meta description.
Optimizing Subpage Titles and Meta Tags

Let's take a break for a moment and discuss Click-Through Rate (CTR) and Bounce Rate. When you perform a search in a search engine, what shows up in your web browser is called an impression. When you make a selection, that selection is called a click. Google and other search engines record each impression and each click to help them understand which listings are being clicked on the most. They also record patterns (so stop thinking about getting all your friends to search for and click your listing). If the majority of normal search volume selects your listing, you'll have a higher CTR and higher ranking; same applies for Sponsored Ads by the way.
That being said, if a healthy percentage of searchers return to Google's search results (called a Bounce) and select a different listing, your CTR value will be reduced and ultimately so will your ranking.
To get and stay at the top of the search results, you need to be the most attractive listing in the search result, and you need to provide enough content to prevent the searcher from leaving your website to find a different listing.

This one SEO tip could make or break your SEO campaign. Click-Through Rate (CTR) plays an instrumental role in how relevant Google thinks your website is. By compelling users to click with clear call-to-actions (buy, order, download, beat, fix, etc) and by using value propositions (guaranteed, on sale now, etc), one can improve their CTR and search engine ranking. Oh, don't forget to squeeze your keywords in there as well.
If you ever forget this SEO tip, just perform a search in Google for "title tag principles", where you'll find my listing invoking these principles. Told ya I was good at this stuff, didn't I?
Here's some sample syntax:
<title>Call to Action, Keywords, & Value Proposition (under 66 characters)</title>
<meta name="description" content="Differently worded call to action, keywords, & value proposition (under 160 characters)" />
<meta name="keywords" content="one to five keywords separated by commas" />
SEO Tip #5: Optimizing Your Headings and Subheadings

In college and some high schools, essays are written using a standard guideline created by the Modern Language Association (MLA). These guidelines included how to write you cover page, title, paragraphs, how to cite references, etc. On the Web, we follow the W3C's guidelines as well as commonly accepted "best practices" for organizing a web page (page structure).
Headings play an important role in organizing information, so be sure to include ONLY ONE H1 tag when assembling your page, and optionally using one or more subheading (H2-H6). Using Cascading Style Sheets (CSS), I was able to make my h1 at the top of this page more appealing. Here's a piece of code you can pop into your heading:
<style type="text/css">
h1 font-size: 18px;
h2 font-size: 16px;
h3 font-size: 14px;
</style>
Since a page full of headings would look just plain silly, my SEO tip would be to fill in the blank space with paragraphs, ordered and unordered lists, images, and other content. Try to get at least 400+ words on each page.
SEO Tip #6: Use Title and ALT Attributes

Using the title attribute is a direct method of telling the search engines and the user more information about where a link will take them if they click through it. It's also a W3C standard for making your page accessible to those who are visually impared. In other words, blind folks can navigate through your website using a special browser that reads title and ALT attributes. Sample syntax might be:
<a href="http://www.seotipswebsite.blogspot.com.com/seotips.htm" title="SEO Software to Help You Get Higher Search Engine Ranking">SEO Software</a>
The ALT Attribute is used for the same reasons as the title attribute, but is specifically for describing an image to the search engine and to the visually impared. Here's how you might use ALT attribute in an image tag:
<img src="http://www.seotipswebsite.blogspot.com/images/logo-top10seotips.jpg" alt="Top 10 SEO Tips - Search Engine Marketing Tips and SEO Software Featured by SEO Expert Steve Wiideman">
SEO Tip #7: Optimizing File Nomenclatures

Whenever possible, you should save your images, media, and web pages with the keywords in the file names. For example, if your keyword phrase is "golf putters" you'll want to save the images used on that page as golf-putters-01.jpg or golf_putters_01.jpg (either will work). It's not confirmed, but many SEO's have experienced improvement in ranking by renaming images and media. You also may receive visits from Google Images and other media search queries.
More important is your web page's filename, since many search engines now allow users to query using "inurl:" searches. For fun, try this query in Google (copy/paste): "ebook site:.com filetype:pdf". You'll find all you can eat eBooks (you're welcome).
Your filename for the golf putters page could be golf-putters.html or golf_putters.html. Anytime there is an opportunity to display or present content, do your best to insure the content has the keywords in the filename (as well as a Title or ALT attribute).
You may need to contact your IT department or webmaster to rewrite your page URLs if your website platform is non-accommodating to custom URL nomenclature.
SEO Tip #8: Tell the Search Engines What to Index

I may take a lot of heat from the other SEO's out there for this one, especially because Google and other search engines have already helped reduce the amount of duplicate content indexed. However, I do enough search queries that begin with "site:" to know that duplicate content is still a major issue. Worse, I see a lot of files showing up in the indexes that should be hidden from the world (case in study: all the free PDF's you're probably still downloading from SEO Tip #7).
Optimizing Your robots.txt File

By far the easiest top 10 SEO tips you will ever do as it relates to search engine optimization is include a robots.txt file at the root of your website. Open up a text editor, such as Notepad and type "User-agent: *". Then save the file as robots.txt and upload it to your root directory on your domain. This one command will tell any spider that hits your website to "please feel free to crawl every page of my website".
Hopefully, you've already moved all the excessive JavaScripts and CSS styles into their own folders on your website to reduce the filesize and load time of the pages on your website. If you have, adding a simple "Disallow: /js/" to a file called the robots.txt will tell the crawlers not to bother with files in the JS folder and to only focus on your content, as opposed to non-important source code. Here's an example of the robots.txt file from this website:

Redirecting Duplicate Content

For consistency, it's better to have one version of each page to get all the inbound links and earn all of the points with the search engines. This means telling Google and Bing (in their respective Webmaster Tools) to only index the www.-version of your website (or the non-www version if you're "one of those types of people"). You can also use your Windows Server or a file called the .htaccess file on your Apache server to permanently redirect one version to the other.
Next, add a new tag to every page of your website to prevent other versions of the page from appearing in the search results. Just think about all the different ways we display content. There are often "Print View", "Flash Version", and pages with reviews, ratings and comments that append page URLs with strings such as &rating=5, &view=print, etc. To correct this issue, we add a Canonical Tag to every page of the website. Here's the syntax:
<link rel="canonical" href="http://www.seotipswebsite.blogspot.com/seotips.htm" />
Finally, you should round up all those domains you bought and make sure they are pointing to your one main website with a 301 Permanent Redirect. Bruce Clay created a way to this efficiently which he called an IP Funnel. I've been the victim of this so many times being an SEO Expert. More than once, I've found myself scratching my head trying to figure out why a website would not get Google PageRank™, only to find out later than an older domain held by the client had been displaying the same content and had been the one Google gave the credit to.
SEO Tip #9: Feed Search Engines Static and XML Site Maps

Optimizing Your Static Site Map

PageRank is relative and shared throughout a website by a unique voting system created by Google. I could spend two days trying to explain how PageRank™ works, but what it comes down to is having efficient navigation throughout your site. That where a site map page comes in. Since every page on the website will be linked to the site map, it allows webcrawlers (and users) to quickly and easily find content. This SEO tip is one of my favorite of top 10 SEO tips.
It used to take 4 clicks to get to a product page at www.questinc.com. By creating a site map, users and search engines can now access any page on the site with only two clicks. The PageRank from these deep pages went from 0 to 2 in about 3 months and the ranking went from virtually not existent to #1 almost across the board for nearly 2,000 pages on their site.

Feel free to search Google for any of the terms on this catalog page, such as MITSUBISHI Monitor Repair. See how powerful a static site map can truly be.
Using XML Site Maps

Though you may feel like it is impossible to get listed high in Google's search engine result page, believe it or not that isn't Google's intention. They simply want to insure that their viewers get the most relevant results possible. In fact, they've even created a program just for webmasters to help insure that your pages get cached in their index as quickly as possible. They call the program Google Sitemaps. In this tool, you'll also find a great new linking tool to help discover who is linking to your website.
For Google, these two pieces in the top 10 SEO tips would be to read the tutorial entitled How Do I Create a Sitemap File and to create your own. To view the one on this page, website simply right-click this SEO Tips Sitemap.xml file and save it to your desktop. Open the file with a text editor such as Notepad.
Effective 11/06, Google, Yahoo!, and Bing will be using one standard for site maps. Below is a snippet of the standard code as listed at Sitemaps.org. Optional fields are lastmod, changefreq, and priority.

<?xml version="1.0" encoding="UTF-8"?>

http://www.seotipswebsite.blogspot.com

<url>

<loc>http://www.example.com/</loc>

<lastmod>2005-01-01</lastmod>

<changefreq>monthly</changefreq>

<priority>0.8</priority>

</url>

</urlset>

SEO Tip #10: Use Checklists and Validators

There are several ways to validate the accuracy of your website's source code. The four most important, in my opinion, are validating your search engine optimization, HTML, CSS and insuring that you have no broken links or images.
Start by analyzing broken links. One of the W3C's Top 10 SEO Tips would be for you to use their tool to validate links. If you have a lot of links on your website, this could take awhile, so I recommend trying Xenu's Link Sleuth, which you can find on our SEO Software page.
Next, revisit the W3C to analyze HTML and CSS. Here is a link to the W3C's HTML Validation Tool and to their CSS Validation Tool. A new, unbelievable tool just came out that does much better than some of these older ones, and that is the Qualidator Site Analyzer tool, which you can also find listed in our SEO Software page.
The final step in the last of my Top 10 SEO Tips is to validate your search engine optimization. Without having to purchase software, the best online tool I know of for this (now) is my own SEO Audit List, which contains website-level SEO validation, webpage-level SEO structure and keyword optimization, and off-page SEO strategies you should have in your arsenal. You can also use seotipsWebsite.blogspot.com and other online tools. However, they aren't as inclusive (yet) as my Audit Checklist.

Other SEO Tips

If you liked the SEO tips above, you're going to love my newest Free SEO eBook, entitled: SEO in a Day. It's packed full of more tips and tutorials, was well as some great ideas for developing incoming links. You may also enjoy our blog at SEOSteve.com.
Thanks for stopping by!

99-point SEO Check-up

2011-06-16T00:44:00.000-07:00

The Happy Guy Marketing offers a 99-point website SEO audit:

First, a confession. Your website SEO audit won’t really be 99 points. It’s just a marketing gimmick, because “137-point check-up” doesn’t have the same ring. But what counts is that we really put your website under the microscope for a complete analysis.
We look at every facet of your website that can affect your search engine rankings and provide you with a list of specific actions to take to improve your rankings and “rankability”. Each point will include simple explanations of what needs to be done, as well as the SEO theory behind our recommendations. Furthermore, we rate every point for importance and also for urgency, so you will know exactly where to focus your attention.
NOTE: We do NOT provide a generalized report or some 99 SEO tips manual. You can find that type of information all over the Internet. They are a dime a dozen, although many are not worth that much. When we conduct your 99-point check-up, we get our hands greasy under the hood ofyourwebsite and deliver recommendations specific toyourwebsite. Beginners can apply SEO tips; our complete SEO audit is for serious website owners who want superior performance.
Our SEO audit will identify three types of issues:
Missed SEO opportunities that your website should capture
Barriers to search engine rankings that should be removed
Effective tactics already in place that should not be removed or impeded

At just $900, the SEO audit is an affordable way to get a complete overview of the best ways to improve your website’s rankings, prioritized for your action. Here are just a few of the areas your 99-point SEO check-up will cover when we create your report:
Website domain issues
Website structure and architecture
Website content and theme analysis
Internal navigation
A detailed review of your top 4 pages
Outbound links analysis
Inbound links analysis
Usability (brief overview only)
Tags, meta tags and tag attributes

If you are ready to put your website on top SEO performance, we are ready to provide the check-up it needs. We will need to know your top search terms you are targeting for your site overall, the top four pages and what search terms each one is specifically targeting (the main search term and 2 – 4 others), the location of your target market.

Read more:http://www.seotipswebsite.blogspot.com/seotips

Search engine optimization (SEO) Amazing TIPS

2011-06-15T02:53:00.000-07:00

In general, users do not make much use of the lists of favorites or bookmarks browsers provide systems and rarely directly typed the URL of the page you wish to go, because he might not know it.

Given this dynamic, web positioning strategies are critical . Since on the other hand, after a search of less than 40% of Internet users reached the second page of results that provides a search engine, and only 10% check to the third. This is where it is clear the need to achieve visibility and to achieve this we need to think like search engines to better communicate with them.

Google, Yahoo, MSN and company order their results through mathematical algorithms that undergo analysis hundreds of factors. Each company uses a different formula and the idea is not decipher.

The answer lies in the SEO . SEO is the acronym for "search engine optimization (Search Engine Optimization) or" search engine optimizer "(Search Engine Optimizer), which gives us a series of clues and techniques to interpret the mode of operation search engines.

1. Content

What users see vs. what are the search engines. Users can watch and / or read the website but search engines can only read the programming code with which they are developed and, even today, still can not read them all equally, for example, Flash has recently joined Google results but can not be optimized as HTML.

Graphics, sounds and videos are part of a page that search engines can not decipher it is for this reason that the positioning work is based on HTML tags and text.

2. Indexability

This concept refers to the ownership of the page to be properly indexed by search engine robots, allowing access to all corners, facilitating navigation and showing all its contents clearly.

"The meta tags
The Meta Tags are code in the header is not visible on screen when displaying the page. There are several types of Meta-Tags and they do a description of the content and features we want that search engines take into account.

    * Meta Robots :         This tag is only necessary if you want that page is not indexed in search engines.
    * Meta Description : This tag is important because it allows us to make a more profound than in the title, which we refer to the page content.
    * Meta Keywords :    Perhaps the most important, she put the key words through the schools want this page to be found on search engines. Any other Meta tag is not considered by most search engines, only for some very specialized. It is noteworthy that Meta tags are not a magic solution to position a site in search engines, you must use all the techniques to be successful.

Search engine optimization (SEO)

In conclusion, the main goal HTML tags to keep in mind for a good positioning are:

- Title.Before entering into any other theme or gimmick positioning is important to define the titles of our pages, which should make a brief reference to the content of the page to which you are assigning, taking care to include the most important word describe the page or section to which we refer.

- Description.Individual short description or abstract of the document as a meta tag that summarizes in a brief and concise content of the document and that may appear below the title in the "SERP's (search results pages of search engines.)

- H1, H2, H3, ... HnCorrespond to the holders of any websites, so that the text you include in this tag will be taken into account for the contents of the page. Its importance depends on the number that accompanies them, H1 being the most important and so on until H6. You should only use a single level page and not found much use beyond the H4.

"The relevanceRelevance is an important point, this means that any word used in the title and meta tags of the page in question should be included within the text content of the page. It is noteworthy that some practices are penalized by search engines such as using hidden text and word lists.

"The URLYou try to be as descriptive as possible and semantically also facilitate proper indexing of the document. As an example: http://www.seotipswebsite.blogspot.com/ / activity-main.html
To strengthen the content of the page and improve your position in search engines is important that labels view the URL above and have the same content.

»PhotosAre not read by search engines, but you can rename them or give them descriptive attributes to facilitate indexing. A picture of a cat whose name is "12345.jpg" is not very descriptive, but if you change it to "gato.jpg" and you're telling the search engines what is that picture. And you can add the ALT attribute, very important for accessibility of documents and for proper indexing, with a description of the photo, in this case ALT = "a gray cat," and that will also serve people with disabilities be aware of their visual content.

"The outgoing links
They are also an important factor in the confidence that generates a site. Always try to add value to the user through the content with outbound links. Since your users can not navigate all the available web pages: Convert your reference page with unique content and a number of resources that extend and complement the information.

"The mapFinally, your site should include a file sitemap.xml , a map of your site to facilitate proper indexing by search engines.
3. KeywordsOne of the most crucial factors in the management of the natural results are the key words, as in any book we are informed of the contents of the page and to be text, are perfectly understood by search engines, you should avoid using text as: "Home Page", "Home," Name of the Institution. "Search engines are the main gateway to cyberspace. A person who wants to find a page on the Internet, usually done through a search engine.

All positioning campaign must begin with the analysis of the keywords or keywords for which you want to optimize the website. Keywords means those words such as "hotel" or strings of words such as "hotels in Barcelona, and your choice will depend on the content of your campaign goals, and finally, the target or target to which you want to address .

The SEO is roughly 4 points:* Content. Basis of SEO, without content you have nothing to position . The aim is that the content created, has quality and is accessible and readable by search engines. You      can use SEO-Browser to view your site as you would a search engine.
* S.E.O. (search engine optimization)Keywords (keywords) . The basis for the classification of any form are the key words, for according to the words that we include on our site, we store the search engines. So choose the best keywords for your site is one of the great challenges of SEO . The typical procedure for choosing and finding keywords is that   once chosen the theme on which we write, we make an investigation of possible keywords, through research on the topic to see what kind of concepts and words are which      are more related to it and then brainstorm ideas related words (can be via a tool like Google for keywords ). Once you've identified several key words then check the
frequency with which they are searched and choose according to your target market and existing competition for that keyword. It should be noted that the term " keyword "does not necessarily refer to a word and in most cases refers to phrases .

* Optimization. Once you have the list of keywords you're using should try to take the best advantage of optimizing your content using tags , as the title (title), headers (h1, h2, h3, ...) and description (mini-summary of your page.)

* Authority. The way you show the search engines that our site is relevant, is through the sites we link. Making other sites link to us is what is known as link building . In addition, since the content is not sold by itself is important to promote related sites, portals and social networks and eventually cultivate relationships with other bloggers and with your own readers, it is these that can help you promote you by word of mouth.

4 . Professional Services

Hiring an SEO is a very important decision that can improve your site and save time, but also risk damage to your reputation. Make sure to research the potential benefits and the damage that a solvent can cause little SEO on your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
    * Review the content and site structure.
    * Technical assistance in the development of web sites, for example, hosting, redirects, error pages, using JavaScript, etc.
    * Content Development.
    * Management online business development campaigns.
    * Keyword research.
    * SEO training.
    * Experience in specific sectors and geographic regions.

Advertise on Google does not influence the position in which your site appears in search results. Google never accepts money to include or rank sites in our search results, appear in organic search results is free.

There are free resources such as Google Webmaster Tools, the Webmaster Central blog and the official forum, which can provide a wealth of information about optimizing your site for organic search. You can find many of these free resources and information on paid search in Google Webmaster Central .
ORIGINAL SEO TIPS
Visit : www.seotipswebsite.blogspot.com

Leaking PageRank PR

2011-06-14T10:20:00.000-07:00

PAGE RANK:
confuses a lot of webmasters and SEO Consultants. Another SEO asked me in the newsgroup alt.internet.search-engines why the site http://www.statcounter.com/ is PR10 despite having a lot of external links on the home page, basically why isn’t the leaked PR damaging the sites PR10 home page (the SEO consultant doesn’t believe PR leaks).
The SEO in question has misunderstood PageRank and how PR leaks from a site. Going to give a relatively simple explanation with what I hope is easy to understand maths.
How PR works
Every page has intrinsic PR, for ease of maths lets imagine every NEW page with no links to it has 1 PR point (not PR1, but an arbitrary unit we are calling PR points). This is intrinsic PR, our starting point for all those PR10 pages out there
When a page links to other pages it transfers** 85% (85% is the dampening factor from the original PR formula, might be more/less now, but doesn’t matter) of it’s PR points to the other pages it links to in a fair way.
**Transfers isn’t the right term as it suggest the original page looses PR, it doesn’t loose PR. You could imagine the “transfer” as creating PR points that is then transferred to the linked to pages, so the original page keeps it’s PR points.
If a page links to 17 pages each of those 17 pages receive 1/17th of the PR points available, in this case 1/17th of 85% of a single PR point equals 0.05 PR points.
Since the 17 pages also started with one PR point now they have 1.05 PR points each. These then link to other pages, transferring 85% of the total value they have accumulated from all links (so 85% of 1.05).
An important point though is once a page has PR it doesn’t loose it directly through links, as I said with the transfer note it’s more of a creation process. When a page links out (internal or external) 85% of it’s PR points are recreated/duplicated and they are shared equally to the linked pages. So it doesn’t matter if there is one link or 1,000 links from a page, 85% (it’s always 85% or whatever the dampening factor is now) of the total PR points of that page is recreated and then shared to all linked to pages. If it’s to one link that gets all 85% if 1,000 links each gets 1/1000th of 85%!!
Some people get confused at this point, they see an infinite creation of PR that they think would mean it’s easy to make PR10 pages. That’s why there is a dampening factor, every page has 1 PR point and 85% of it transfers to other pages through links. If you take the simplest scenario of 1 page linking to one other page-
–> = link to another page transferring 85% of the PR points.
1 PR point –> 0.85 PR points –> 0.7225 PR points –> 0.614125 PR points –> 0.52200625 PR points –> 0.4437053125 PR points
You can see the amount of PR points from the first page decreases (by 15%) as the chain of links increases. So the last page in the above chain has gained 0.4437053125 PR points that originated from the 1st page in the chain. As it happens move through ~15 links away from the original page and the recipient pages receive less than 1% of the first pages PR points. So the effects of a new page is limited due to the dampening factor.
The above ignores the intrinsic PR points the other pages had, if we add those you can see how PR accumulates-
1 PR point –> 1.85 PR points –> 2.5725 PR points –> 3.186625 PR points –> 3.70863125 PR points –> 4.1523365625 PR points
Remember this isn’t PR, it’s our PR points units the above linking system would still result in 7 PR0 pages, but the last page has more PR value than the previous 6 pages.
PR always goes up in the chain, never down so once a page has PR it can’t loose it through linking out. What linking out does is share the PR equally between all links.
The above link scheme is very simple, if we add just two links from the second to the last page in our chain (the page with 3.70863125 PR points) our final page that used to have 4.1523365625 PR points ‘looses’ PR points because the new pages gets a fair share-
1 PR point –> 1.85 PR points –> 2.5725 PR points –> 3.186625 PR points –> 3.70863125 PR points (links to 2 pages)
–> 2.57616828125 PR points (used to have 4.1523365625 PR points)
–> 2.57616828125 PR points (new page gains half the PR points).
And if it was three links-
–> 1.902877083 PR points (used to have 4.1523365625 PR points)
–> 1.902877083 PR points
–> 1.902877083 PR points
And if it was four links-
–> 1.788084140625 PR points (used to have 4.1523365625 PR points)
–> 1.788084140625 PR points
–> 1.788084140625 PR points
This is where leaking PR comes into play. Because PR points (PR) is spread equally through all links if we add new links to a page on our sites the original linked to pages gain less PR. Using the above examples if we had a home page with two internal links from it and we add two external links as well (4 links in total) you can see the two original internal links loose half the PR points they used to gain from the home page!!
This is leaking PR and doing something like this could be disastrous to a sites SERPs.
Fortunately it’s rare to have a home page with just two internal links, so the effects of adding external links is reduced. For example if we have a home page with 10 internal links they each receive 1/10th of the PR transferred from the home page. If we now add one external link the original 10 pages go from 1/10th of the PR to 1/11th since the new link receives a fair share.
How to Protect Your Sites PR
It should be obvious, think twice before linking to external sites. No external links means no lost or leaked PR.
Realistically you are going to link to external sites, so here’s a few tips to minimize the damage.
Avoid externally linking from the home page or your highest PR pages. Your home page will probably have the highest PR, if you can add no external links from it (unless to your own sites) this will protect the most PR possible.
Basically 10% of a PR6 page is worth a heck of a lot more than 90% of a PR3 page. If your home page is PR6 with 9 internal links from it and you add one external you’ve just leaked 10% of your PR6 link/PR benefit! If you have a PR3 links page with one internal link and 9 external links, you are leaking 90% of much less PR/link benefit.
So add external links to lower PR pages, give external sites less of your cake leaving more for you
You’ll note the PR is shared equally between all links, so if you increase the number of your links from a page it decrease the PR leaked to other sites. For example a site with 9 of your links and one external leaks 10% of the Pr/link benefit. Add 10 more of your links and now you leak 5% from that page, much better.
If you’ve looked into buying text links for PR you should keep an eye out for the above technique, you can find quite high PR pages selling text links, but they’ve really bulked up the number of internal links (I’ve seen over 150 on some sites!!) this means the buyer gets little link benefit from the link purchase!
rel=”nofollow” added to links tells the major search engines not to count this as a link. Useful for when you don’t want to use PR on a page, but don’t use it on your reciprocal link partners etc…, it’s not nice
When NOT to Protect PR
It’s difficult to prove conclusively, but I strongly believe Google will give a page a boost if it links to highly relevant pages, a lot of this boost will be due to the anchor text of the links, but I think some is due to the link destination as well. I’ve run tests on rel=”nofollow” and the anchor text of the links does count towards the pages SERPs, but I don’t know if by adding nofollow if it takes something away from the links.
So though it means sending PR to external sites I do advise linking out to relevant pages when it makes sense, it does help with rankings. Just try to avoid linking from the home page and other high PR pages.

Keyword Research

2011-06-14T10:08:00.000-07:00

Keyword Research is the most important part of Search Engine Optimisation. Finding the right keywords to optimise your website can be the difference between success and failure for your business. Don´t leave it to chance. Rise above your competition and get that number 1 position.
Keyword Research Guide:Keyword Research Guide is all about finding the perfect keywords for your website optimisation. Beat your competitors and get that number 1 ranking on SERPs.
Keyword Analysis Tutorial:
This Keyword Analysis Tutorial will show you how to choose the best keywords for your website from your Keyword Research using Free Tools and common sense analysis.
Google AdWords Keyword Tool Tutorial:
Read this Google Adwords Keyword Tool Tutorial for great Keyword Research advice and finding the best keywords for your business.
Wordtracker Keyword Tool:
Wordtracker Keyword Tool offers an excellent way to find your keywords. Take advantage of Wordtracker´s 1 week Free Trial.
Understanding Your Competition:Keyword Analysis means understanding your competition, analysing your Keywords and also seeing the types of business that make up your competition for your SEO campaign.

Blogging Tips

2011-06-14T09:35:00.000-07:00

Blogging is a great way to talk to your visitors and allow them to comment on your posts. Blogs give your business a more personal feel and allows your visitors to interact with your website improving their online experience. Learn how to blog effectively with the following Blogging Tips from Free SEO Expert.
Blogging IntroductionBlogs Introduction offers advice on creating a blog and blogging tips. All you need is something to say. Blogs add content to your website easily and effortlessly.
Blogging SuccessfullySearch Engines love blogs and Blogging Successfully is great for driving traffic to your website. For Blogging success, write what you know with passion and as often as you can.
Social Blogging SuccessfullyBlogging Successfully means getting people to talk about your content and to link to it without being asked is the golden egg of SEO. Social blogging with your blog will bring success.
Free Blog Directories SubmissionBlog Submission to Free Directories is one of the most important things you can do to get yourself noticed. If you have great content, let people know about it.
Why Blogging is Important?Why Blogs are important is because they generate interest in visitors so that they return regularly. One way is by providing value and writing about something you are passionate of.

Landing Page Optimisation

2011-06-14T09:27:00.000-07:00

This Landing Page optimisation article is designed to help you persuade more visitors to convert into customers. Don´t be fooled into thinking your website does not have or need a landing page. Your Home Page receives the majority of traffic and is the Landing Page for your business. By viewing your home page as a landing page, you will turn more of your visitors into customers.

The Landing Page:

People who have heard of a ´Landing Page´, generally think of it as a page specifically designed with the purpose of converting visitors to a website into customers by persuading them to perform some ´desired´ action like buying a product, and they would be right. They may also think that most websites don´t have or need to worry about a landing page because it is only required for visitors who come specifically from advertising like Google Adwords, and they would be wrong.

The majority of visitors to your website will arrive at your home page and they will be directed there from search engines, advertising, directories and backlinks that you have probably set up yourself. Without doubt, your Home Page is THE most important page of your website and it is there for one purpose only, to get that visitor to perform some desired action. You have less than a second before your visitor has decided they are either going to leave, or hopefully, have glanced at something that has caught their interest. It´s as quick as that. View your home page as a landing page now. Close your eyes, clear your mind and open them again to look at your homepage. Without thinking, what does it tell you? Does it tell you what you want it to tell you? If not, perform landing page optimisation so that it does.

Call to Action:

Think of why you have built your website. What is its goal. Is it to sell? Is it to offer a service? What is its primary goal? These are important questions to ask yourself and the basis of Converting Visitors into Customers. For my website, my primary goal is to sell my services, therefore my Call to Action is to get a visitor to the services they are interested in. Therefore, within that second I have to tell them they have come to the right place, which is why my page just talks SEO, in its logo, headings, links, bullet points, etc. It doesn´t shout, it doesn´t whisper, it talks. A good home page focuses the entire page on a single, particular theme. Keep the language simple, uncluttered and easy to scan with headers and bullet points. Highlight benefits rather than features. Tell them your Unique Value Position which is what separates your product or service from your competitors.

Golden Triangle:

Keep the Golden Triangle in mind. When a visitor comes to your website they will view it from top-left to top-right and then down to bottom-left. This triangle should say exactly what your business is all about and what they need to do next to get more information, without having to scroll the page downwards, or heaven forbid, sideways! If you are selling, place assurances, testimonials and guarantees to show you are a creditable company. If you have a service, list all the benefits that sets your business apart from your competitors.

It takes a lot of hard work to get visitors to your website. By performing some simple Conversion Rate Optimisation techniques on your home page you can turn more of these visitors into customers.

SEO Expert Tip:

Don´t give your visitor a reason to leave. Give them a reason to stay. Perform Landing Page optimisation.

Meta Description Tag SEO

2011-06-14T09:19:00.000-07:00

The Meta Description is an important tag because search engines typically use its contents underneath Links when displaying Search Engine Results Pages (SERPs). For this reason it is important to write a well-optimised, unique description for every page in your website, and you can learn how to do so here.
Meta Description Tag:Just like the Title Tag, the Meta Description tag is also found in the Head portion of a web page and is also invisible to visitors to your website. Search engines however do like to use the contents here when displaying their results pages. If you can write a compelling tag that allows people to scan what your website is, what it does and what you offer, all in a glance, then you will get more visitors to your website. This tag offers a fantastic opportunity to really sell and promote your website exactly where it counts, on Search Engine Results Pages.
How Important is This Tag?For me, important enough to take the time to write a good one. Not many people write a compelling tag. If they use a Meta Description tag SEO at all, it is typically filled with the contents of the first paragraph on the page. This is a waste of a great marketing opportunity. Just try a search in your favourite search engine for anything you like and do your typical glance as you scan the page for what you´re looking for. The first thing I look for is an interesting link Title. It´s not the keywords that grab me which are bold, but the whole sentence itself. When I find one I like, my eye then briefly goes to the content underneath. I do this subconsciously to reinforce my choice. If I like what it says, I´ll click it. Your Title and Description tags together form your shop window to entice visitors in to your shop. Once someone has clicked, these tags have done their job. The Description tag alone will not bring visitors to your website, but it will greatly help the Title tag to do this job.
Meta Description Tag SEO:The contents should not be paragraphs of text, but simply a couple of sentences that accurately describe the contents of the page. The theme of the page should flow through everything on your page and it should be the same here. Your Primary Keyphrase should be as close to the beginning as possible with the Secondary Phrases also being mentioned, including stop words so that it makes a natural, readable sentence. If your website is geographic specific, then also mention the town or country in the Description. Remember, the content here is to reinforce what your Title tag says, so make it relevant and specific. Highlight the services or products that will be found by your visitor on arrival at this page. For some Descriptions, it is a good idea to include a Call to Action that awaits the visitor, like ´Subscribe to our latest SEO Articles´.
SEO Expert Tip:A well-crafted Meta Description tag SEO and Title tag SEO together can be a killer-combination improving both visitors and conversion rates to your website.

SEO tips

2011-06-14T09:09:00.000-07:00

Title Tag SEO:Title tag SEO is the most important part of a web page to optimise and has a huge influence on your search engine rankings. If you´re going to optimise anything, then optimise this! Don´t let your content go to waste. Give it every chance to be found on SERPs by creating some kick-butt Title tag SEO.
The Title Tag:This Tag is part of the HEAD section on every one of your web pages. Visitors won´t see this tag as part of your web page, but they will see it displayed at the very top of their web browser. More importantly, your Title tag becomes the clickable link that is displayed on Search Engine Results Pages (SERPs). If you can write a compelling, keyword-optimised Title tag that is different for all of your web pages, this will go a long way to improving your rankings.
How Important is it?The Title tag is the most important part of the web page after the content. This tag along with the Description, is your shop window to passing customers. You have a fraction of a second to stop that passer-by as they throw a glance into the front of your shop. You need to first stop them, then get them interested enough to want to come in. If that person enters your shop by clicking on the link, then this tag has done its job and done it well.
Primary Keywords:Every one of your pages should be written for a reason and should say something different from all the other pages in your website. Therefore, you should be able to sum up every page in 3 words that accurately describes that page. These 3 words will then become your Primary Keyphrase and it is this phrase you want to have at the beginning of your Title tag. It should also be possible to formulate 2 or 3 Secondary Phrases for each page that you would also like to be found for. If these are related to the Primary phrase, then it will be possible to overlap these within your title, while still keeping it readable.
Branding:Many companies feel the need to put their company name at the front of the Title tag for every page of their website. This will tell search engines nothing about each page of your website as it doesn´t differentiate between them. A much better approach is to put the company name at the end of the tag. The only exception I can see for this is if your company name contains great keywords, or better still your primary keyphrase like mine, Free SEO Expert. Even then, only put it at the front of one page, which is likely to be your home page.
Title Tag SEO:Create your tag by writing a natural reading sentence of between 5 to 9 words that closely describes the content of that particular page, using an overlap of your Primary and Secondary keyphrases and as few other words like stop words as you can. Stop words are little words that help to string a sentence together (a, an, and, or, if, etc). The main thing is to make it readable and not obviously stuffed with keywords. Don´t repeat a keyword more than twice but rather use a different variation of the word, i.e. optimise, optimising, optimisation. People do not spend much time reading pages of results, preferring to quickly scan the page. For this reason try to make it as compelling, descriptive and as specific as you can. Don´t expect to get it right first time. Small tweaks to a Title tag can have a big result in the SERPs.
Title Tag Summary:Create a unique Title for each and every page
Use between 5-9 words & don´t repeat words more than twice
Front-load the tag with your Primary Keyphrase
Overlap Key-phrases to produce multiple variations
For Branding, use the company name at the end of the tag
Avoid duplicate Title tags within your website
SEO Expert Tip:
By organising your pages into clear and specific categories and sub-categories, it will be easier to create unique and specific Title Tag SEO.

SEO Tips & Search Engine Optimisation Tips

2011-06-14T08:54:00.000-07:00

Search Engine Optimisation performed correctly will increase your organic search engine rankings for your website. Natural SEO includes creating targeted keyword phrases and content for each and every page of your website. Search Engine Optimisation should be viewed as a long-term campaign implementing changes continuously over time.

Search Engine Optimisation Introduction

Search Engine Optimisation introduction with basic SEO techniques such as analysing your keywords, writing good content and providing easy navigation for your visitors.

On-Page Optimisation

On-Page SEO involves changing your website to generate more visitors by getting a better ranking on search engines. Learn SEO and do it yourself.

Off-Page Optimisation

Off-Page SEO involves creating exposure for your website through the creation of Backlinks, with the intention of obtaining higher search engine rankings.

White Hat V Black Hat SEO

White Hat and Black Hat SEO introduction offers good-practise ways to optimise your website, and some shadier techniques employed by some optimisers.

Choosing The Right Domain Name

Choosing the right Domain Name for your website is hugely important, and can even be the difference between business success and failure - Read some recommendations here.

Social Networking & Social Media Marketing

2011-06-14T08:48:00.000-07:00

Social Networking & Media Sharing sites are BIG business. The traffic throughput on some of the major sites has to be seen to be believed. The bad news is that, with all this added possibility, comes much added complexity.

The ability to tie video, audio and multimedia presentation into marketing is now taking the web by storm. Video has been proven to convert far more customers than text alone.

And too many companies are jumping on the bandwagon with social sites such as Twitter and FaceBook etc... and spending half their day updating feeds, which yield no leads or sales! There is an awful lot of misinformation in this area. That’s why you need a partner who understands and can work in this dynamic and complex marketplace.

Some Facts About Social Networking Sites:

MySpace had more traffic by 2007 than Google...
Already, FaceBook has surpassed Google traffic levels...
YouTube gets twice as much traffic as Google...
These sites are DOUBLING every 6 months - FaceBook adds 1 million visitors each week!
In a typical month:
30% of worldwide Internet users visit MySpace
29% visit FaceBook
35% visit YouTube
And it's not just kids discussing what they're going to wear on Saturday night:
Over 50% of MySpace users are over 35
FaceBook even has 100,000 users over 64

SEM Consulting: Search Engine Marketing

2011-06-14T08:44:00.000-07:00

Internet, web or search engine marketing can generally be defined as generating sales and/or capturing leads & enquiries from potential customers who are surfing the Internet.

Traditionally, this has meant an SEM consultant trying to get your website into the main search engine's (Google, Bing, Yahoo etc.) organic rankings - so that it shows up when a potential customer of yours types in a commercially relevant 'keyword phrase'. There are consultants and specialists who make their living by working to get sites on the first page of the search engine results for the keywords that will generate sales and leads. This specific SEM consulting service is called SEO (Search Engine Optimisation.) For background information and a basic explanation of SEO, click on the 'What Is SEO & SEM' bullet in the left column.

Internet marketing has now grown to include PPC (Pay Per Click) advertising which includes Google Adwords. These are ads that are written by advertisers to be triggered when certain keywords or phrases are searched on (when you perform a search, they will generally show up on the right hand side and in a boxed area at the top of the page.) Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that one 'click' only. i.e. You only pay when someone 'asks' to see your advert. This is how Google, Bing and Yahoo make billions of dollars every year.

The future of Internet marketing lies in a comprehensive strategy that maximises both of these areas synergistically. Any good SEM consultant will tell you that PPC often brings in the first results, and is used to test the market and keywords needed. But SEO must be kicked off as early as possible, as it takes time (weeks and sometimes months) to build consistent results. Once SEO results start to trickle in, you benefit from a growing 'snowball' of leads/enquiries with a zero acquisition cost - something that all businesses should aspire to!

Marketing Strategy

2011-06-14T08:37:00.000-07:00

Your company needs a customised, coordinated attack on your market. Simply cobbling together a website and buying some Adwords ads are not going to make a profitable marketing campaign.

We take the time to completely understand your business, your customers, your competitors, what you’ve done in the past, and what your goals are for the future. We work together to build a strategy and a customised implementation plan to get your message to potential buyers; no matter where they 'live'.

We make sure there is total transparency in what we’re going to do for your company, why we’re doing it, and exactly what our fees are. We give you a comprehensive schedule of deliverables and milestones so that we can all stay on schedule.

And, finally, we hold ourselves accountable with detailed progress and status reports on all the metrics you need to ensure that your return on investment is where it needs to be

Top Ten Internet Marketing Tips For 2011

2011-06-14T08:26:00.000-07:00

As the internet’s voice shifts from being dictated by journalists and companies to consumers (citizen media) we will see a number of changes in the way in which companies market their brands on the internet.

The top 10 internet marketing tips for 2008 are:

1. Optimise your website’s content

2. Create a content development strategy for your website
3. Invest in a paid search (pay-per-click) campaign
4. Publicise your website through article marketing
5. Develop a social media marketing strategy
6. Create a Company Blog
7. Experiment with video marketing
8. Engage your audiences with web widget marketing
9. Discover the benefits of mobile marketing
10. Create an effective email marketing strategy
Let’s look at each of these in more detail:-
1. Optimise your website’s content:
First and foremost, get your website content right. Make sure it is easily read by both humans and search engines. An essential variable applied by Search Engines in the way in which they rank websites is based on the relevancy of the content that the search engine is indexing.
2. Create a content development strategy for your website:
In addition to optimising the existing content on your website, it is essential that you develop a strategy to continuously increase your website’s content on an ongoing basis. All new content should be written specifically with the web reader in mind and should also be optimised for the search engines.
3. Invest in a paid search (pay-per-click) campaign:
When you pay for traffic (visitors) that click on your advertisements that are being advertised on search engines, this is called pay-per-click or search engine advertising. Search advertising allows you to attract new targeted visitors to your website very quickly as they respond to keywords that related to the services or products that they are searching for on search engines. Paid search advertising is particularly beneficial to companies who are not yet well ranked on search engines through natural search.
4. Publicise your website through article marketing:
Article marketing is regarded by Internet marketing experts as one of the most effective promotional methods to publicise your website and to increase the number of back links (incoming links) to your website content. To ensure ongoing awareness, articles should be submitted to suitable article directories, content publishers, article announcement lists and content syndication (RSS feeds). Make sure to publish the content on your own website before submitting it to article directories and publishers. Make it easy for the reader to bookmark your content on social search engines by including a bookmark button at the end of each piece of content.
5. Develop a social media marketing strategy:
Studies show that by the end of 2007 more than 60% of top global companies will have had some form of social media marketing strategy in place. Corporates and small business owners should create a clear social media marketing strategy as part of an integrated communications and marketing strategy. Social Media has become an essential component of online marketing and search engines are adjusting their rankings to include search personalisation. One of the effects of the social media revolution is an exponential increase in the amount of content online.
6. Create a Company Blog:
In the past, corporates have been focusing marketing and communications efforts on becoming faceless. This has changes significantly. The online consumer wants to engage with companies that have an online personality. More and more companies are starting to realise the significance of establishing a company personality and we are starting to see more Corporate Blogs coming alive. Business Blogging will continue to become more lucrative as more and more people look to new media such as Blogs and social websites for insight.
7. Experiment with video marketing:
There is tremendous power and revenue-generating potential in Video Marketing. With the rapid ongoing growth of YouTube’s traffic in addition to the emergence of Internet Television websites, streaming video is dominating the international web and marketers are quickly scrambling to capitalize on this exciting channel. As companies seek to simplify video sharing, video marketing will become more interactive which could have huge implications for Affiliate marketing.
8. Engage your audiences with web widget marketing:
Widgets have made significant strides as an accepted marketing technique in recent months. Many new Blog oriented services are launching Widgets providing businesses with the opportunity quickly introduce their services and new products to audiences.
Web Widgets are small applets that live in HTML and provide miniature versions of a specific piece of content outside of the primary web site. Web Widget Marketing is not only an exciting new marketing technique; it is fast becoming one of the leading brand-building marketing strategies for businesses advertising online.
9. Discover the benefits of mobile media marketing:
Mobile media marketing has continued to grow at a meteoric pace as many web companies recognise the huge potential in mobile marketing. As new technologies emerge and standard websites are converted to ones can easily be accessed by mobile devices, companies will need to ensure that there websites are mobile-friendly. This leads the way for new and innovative opportunities to provide the consumer with improved brand and marketing experiences.
10. Create an effective email marketing strategy:
Introduce an effective Email communications strategy as part of your marketing strategy to grow your existing customer base and to expand your client base significantly through permission marketing and regular targeted communications. Engaging your customers with relevant, targeted information when, where, and how they want it is crucial to marketing success. By combining technological advances with tried-and-tested best practices, the future still looks bright for email marketers.

Important Benifit of Blog Marketing

2011-06-14T08:17:00.000-07:00

Here are a set of benefits I often find myself explaining to people wondering about the search engine optimization benefits of having a blog.

Structured content - Blog software with category features allows the aggregation of content according to themes. This makes it easier to algorithmically categorize content. If you can make it easier for search engines to understand your content, you have a much better chance of ranking well on those topics.

Crawlable URLs - Most blog software offers uncomplicated URL structure, making it fairly easy for search engine spiders to find and crawl blog content.

Internal links - Blogs that post product or service related information can deep link anchor text to product information or purchase pages deep within the web site. This is very beneficial for ranking on long tail phrases.

Inbound link magnet - One of the biggest benefits, blogs link freely to each other - much more than web sites do. Blogs are also a significant source of many posts to social news and social media web sites. Text, audio and video are all easily supported for syndication by blogs. The more media available, the more likely it will attract incoming links. Additionally, there are many widgets and plugins that make it easy to share blog content, thus encouraging links and traffic.

RSS - Links to RSS feed urls that use the blog domain name will assist in building link popularity and when RSS content is syndicated or cited by other blogs, any embedded links will also assist in sending traffic.

Fresh content - Both readers and search engines reward fresh content with repeat visits. From a search engine perspective, that means your site can be crawled more frequently, allowing your new content to become searchable more quickly. Fresh content is also indicative of a more authoritative web site.

Active community - Comments and trackback features in blog software encourage interaction. An active blog community creates the kinds of citations or signals from other sites (annotated and contextually relevant links) that search engines tend to reward in the rankings. Loyal blog readers can boost a site’s visibility through advocacy on other blogs, in forums offline at conferences as well as on their own blogs and within the comments of your blog.

Non-Search traffic - I think the greatest benefit of having an active blog has little to do with improving your search engine rankings though. The best thing about blogs is that they allow you to generate substantial amounts of traffic via RSS and links that have NOTHING to do with search engines. My recommendation to marketers in 2007 is to pursue traffic alternatives to search engines as aggresively as their budgets and marketing programs will allow. The result will be incremental increases in site traffic with search engine referred traffic an added bonus, if not correspondingly enhanced.

Why is SEO so important to your business success?

2011-06-14T08:03:00.000-07:00

Google handles approximately 230 Million searches per day!
Most searchers will never go beyond the first page
This means if you have a site that isn’t on page 1 it is almost irrelevant (sorry)
Awareness of SEO is growing fast. Even small competitors with good SEO can overtake their larger counterparts
With nearly 100,000 followers join me on twitter!

It is a fact that 99% of all websites fail. However, SEO is not guess work – it is science. If you get the science right, then you will have a successful site.

There are 3 rules that you MUST follow to make your site a success.

1. Only target keywords that are receiving traffic

2. Only target keywords that have a commercial value.

3. Target keywords with a low enough competition.

These 3 rules may seem obvious, but it is because one or all of them are ignored that so many sites fail.

SEO

SEO is the art of getting traffic to your site by optimising the on page content and off page links to your site. I will add tips and hints to this post but if you are ready for some serious, heavy duty optimisation then I would recommend my own services as the best starting point.

When it comes to getting powerful back-links to your site we are happy to prove ourselves to you.

The software and techniques we use utilises the power of blogs, articles, videos and social media (Such as Facebook and Twitter) to drive a ton of traffic to your site. Not for the faint hearted!

We will also add a link to your site to over 130 high page rank, authority websites.

Here’s a brief breakdown of what we can do:

1. Keyword Research: Need to brainstorm exactly what your target market is typing into Google. All Search Engine Optimisation starts here. Good keyword research is a vital factor in SEO

2. Create a Local Business Listing. With this you should easily be able to get highly ranked for your business and your local area. (If you aren’t running a conventional business with a specific geographical location, then this will not be necessary)

3. Link Building. Probably the most important part.

I will create a large number of powerful back-links to your site.

4. RSS feeds. The majority of websites, directories and blogs have RSS feeds. If they don’t we can create them for you. These need to be submitted to the top 40 or so feed directories. These feed directories themselves have feeds which can be submitted! Feeds only need to be submitted once and automatically update

Creating blogs, articles and feeds produces a large network of linking, gives your optimisation a backbone, then whenever content is added within the network the feeds are automatically updated. Google loves it.

5. Publish Press Releases. Each time you launch a new product or service, or just have an announcement then get it out as a press release. PR sites vary, some are free some you have to pay for but they are another great source of traffic and link juice.

6. Bookmark site pages, blogs and articles on the social bookmarking scene. Would use the top 30 sites.

7. Utilise Twitter and Facebook to continue building reputation and customers. Twitter is just going to grow and grow, would be mad not to start using it properly right now. This can be automated to an extent.

8. If you aren’t already doing this then start building a list (email list – customers and potential customers). Would be a good idea to have a monthly newsletter for your customers, another great way to maintain contact and create a long term relationship with your customers, as well as informing them of any news in your sector or company. This would have to be an ‘opt-in’ list where the customers click a link to confirm they want to join the list. This eliminates any accusations of SPAM, and there will be an ‘unsubscribe’ link with every message sent.

9. Then there are the on-page factors. This would include tweaking the content to optimise for a particular keyword. Employing ‘nofollow’ tags in your pages to control the flow of page rank, for instance putting a ‘nofollow’ tag on links to your T’s and C’s would stop any page rank flowing to this page, but would still allow customers to click on it and view it.

We can also manage all the content for you. Write articles, blogs, site content, newsletters….anything! You may wish to do this yourself, and that is good too!

These are the main points, but there is so much more to it. If you are interested in taking your website or blog out of the Doldrums then contact us now.

Thanks!

Mark

Most Important SEO Tip:

If I could give one piece of advice to anyone serious about optimising their website it would be to add one page of unique content everyday! This may seem a little daunting, and if you haven’t the time then at least add some new content to your site or blog everyday. The search engines love unique content, and they love a site which continues to grow.

45 Ways To Drive More Traffic To Your Blog and Website

2011-06-14T07:52:00.000-07:00

There are literally hundreds of ways to drive traffic to your Blog. Here we have published the 45 most effective ways of getting visitors to any blog.
1. Be active in Forums and use a Forum Signature including a link to your Blog.
Don’t try to spam forums just to get a link to your blog… you need to contribute great content and help others in the forum, then they will regard you as an expert and visit your Blog more likely.
2. Submit your blog to Blog Directories.
Search on google for the biggest Blog Directories and submit your blog there manually. Aim to get listed in at least 10 good directories.
20 Essential Blog Directories
3. Submit your RSS Feed to Feed Directories.
You can use automated or semi-automated software to do this or you can do it manually just like you did with the Blog Directories.
RSS Directories
4. Claim your Blog at Technorati.
Get an account at Technorati and claim your blog there. Tehcnorati is a must use for every serious blogger.
5. Cross Link with other Blog Owners.
Your blog has a Blogroll… so you can exchange links with other bloggers in your niche on your blogroll.
6. Bookmark your Blog posts.
Go to SocialPoster and bookmark your best blog posts.
7. Distribute articles including the “About the Author” part with a link to your Blog.
You can use the ISnare article distribution service to get your article listed in hundreds of article directories. They also submit your article to many newsletter publishers. This strategy alone can create a huge viral constant flow of traffic to your blog.
8. Create an account at MyBlogLog and use their Widget on your blog.
MyBlogLog is a social community. You can get a constant flow of traffic through them by making friends with other bloggers and building your community.
9. Post useful Comments on other Blogs.
Don’t leave short comments like “hey I like your post”… rather write long comments and start a discussion… Blogs are made for people to interact.
10. Use Ping Services
Wordpress automatically pings when you make a new post but you can improve this automated Ping service by using the MBP-Ping-Optimzer and an improved list of ping services.
11. TrackBack other Blogs.
Link to other Blogs in your posts and send them a trackback. Before you do so make sure that their blog accepts trackbacks. Sometimes you can do a PingBack instead of a TrackBack.
12. Notify your opt-in list subscribers about your latest blog posts.
Of course you should have an opt-in list on your blog to catch the name and email address from your readers. Make sure you send them a message when you have new content on your blog. The best visitors are returning visitors!
13. Have a Signature with a link to your Blog in every email you send out with any email program.
That’s something many people don’t do… they miss out on a lot of traffic. Even if you answer just a support question or communicate with your friends, always have your Blog URL at the end of the emails (better would be your contact information plus all your main blogs and websites urls)
14. Create and distribute viral ebooks that include a link to your Blog.
You can write 20 pages short reports or ebooks and make them viral by letting other people give it away for free. Include your blog url throughout these viral reports and you’ll soon get tons of viral traffic.
15. Build a Squidoo Lense and put a link to your Blog on that.
Squidoo pages are great to get 1-way links to your blog. Google loves Squidoo Pages and often you are ranked within the Top 10 for long-tail keywords. That means you’ll get direct traffic to your Squidoo lense and a part of that traffic will follow the links to your Blog.
16. Build a Hub Page and put a link to your Blog on that.
Same here as the Squidoo Lenses.
17. Create and distribute a video, include a link to your Blog in this video.
People love to watch videos and they love to share videos. If you are good, then your video might go viral and you’ll get lots of visitors to your blog. You should have a short URL that people can remember and type into their browser bar.
18. Create an account at social pages like MySpace or Facebook - put a link to your Blog into your Profile.
I guess you know what social marketing is… send some of that traffic to your Blog to build up a loyal readership.
19. Signup for EntreCard and add their widget to your Blog.
Entrecard can be a huge source of traffic but you need to invest about 10 minutes each day to be active and drop some cards.
20. Register your Blog at BlogCatalog and put their widget on your Blog.
Your blog simply must be in the Blog Catalog. You can get a nice flow of traffic from them after a while.
21. Signup for BlogRush and put their widget on your Blog.
Blogrush is a no-brainer… I just wonder why there are not more services out there like this.
22. Submit a XML sitemap of your Blog to Google Webmasters
You don’t need to do that, but if you know that some of your pages are not spidered yet, then this will get them indexed pretty soon.
23. Provide good content on your Blog.
Duh!
24. Be the first one who publishes a newsworthy story.
O.K., it’s hard to be the very first one who publishes a big story… but there are smaller newsworthy stories, maybe even local stories depending on your niche.
25. Publish content on a regular basis.
Come on, one post per week is not much… better would be to post on a daily basis if you can do it.
26. Install the most important WordPress Plugins.
List of Plug Ins
27. Invite known experts in your niche to be Guest Writers for your Blog.
Start with “small” experts and then move up to the bigger ones. Many bloggers would love to get some extra exposure on your blog… once you have some visitors.
28. Be a Guest Writer on other Blogs.
If you have good content, then this is the best way to introduce yourself to your niche. Let people know you exist by being a guest writer on other people’s blog.
29. Include links to useful ressources in your blog posts.
I’ve just recently started to do this… I was always greedy on giving away free links… but you’ll see that it’s well worth it. Especially if you link to smaller blogs, then the owner will notice that and many will do a favour back.
30. Don’t have your Blog full of advertising.
Come on, you won’t make any real money from your blog before you don’t have 100+ visitors each day… so you can as well make your blog ad-free until you have that many visitors.
31. Start a Running Post, for example an experiment that lasts a week or a month.
This can bound many readers to your blog. Finish each post with a Big Question or a little pre-view on what’s coming next… that will leave them eager to read more and they will come back once you make the next post.
32. Publish your contact information on your Blog and your Picture.
Go public, don’t hide! People love to know who you are and what you do. A picture helps people to remember you… it’s called Branding!
33. Create an interactive Blog
Make sure people can comment on your blog, make sure they can subscribe to your RSS Feed, make sure they can leave trackbacks etc.
34. Write about stuff that is currently a Hot Topic in your niche.
You can use Google Alerts or other news sources to find the Hot Topics in your niche. Then enter the discussion with some controversity.
35. Research keywords and use long-tail keywords in the title and the first sentence of your posts.
Don’t try to rank in google for the term “internet marketing”… rather try to rank for “internet marketing explained for newbies” or some other long-tail keywords. Use Wordtracker to find keywords that have less than 100.000 competitors. Then use the keyword in your title and in the first sentence of your post.
36. Customize your Blog with a unique Header and Footer Image. Don’t use the Standard Layouts.
Here is a simple example… look at the header image of this blog… Will you remember it? Of course you will, at least better than most other headers… it’s unique and you don’t see a header like this anywhere… that’s again Brading!
37. Categorize your Blog correctly, make it easy for your readers to find the content they are looking for.
A good categorized blog looks professional and helps peole to find what they are looking for.
38. Use Credit Based Safelists
I know… some people will laugh about using safelists… but I’ve my tracking in place and I know the numbers… 20 Essential Blog Directories0 work, don’t let anybody tell you different!
39. Answer all questions that your readers send by email or leave as a comment.
Have a question? Post a comment and I’ll be happy to answer it… Don’t you like that?
40. Have your Blog URL on your Business Cards (off-line traffic)
Not really possible for everybody… but make sure you have business cards with your blog url on them when you go to internet marketing events or places where business people hang out.
41. Answer questions at Yahoo Answers
Yahoo Answers is a great place to establish yourself as an expert in your niche. That will have a branding effect.
42. Be Controversial
Be different, be unique, stand out of the crowd!
43. Install a Bookmarking Widget below each post so that your readers can easily bookmark your post.
See mine? If you like this list, go ahead and bookmark it!
44. Create a Link Bait
What’s a link bait you ask? Well, it’s what I’m doing or trying to do right here. I’ve invested about 3 hours into writing this post, I’ve done research, I’ve done the work… People appreciate that and naturally link to posts like this one. That’s called a Link Bait. Your content must be so good that people just want to tell others about it.
45. Build BackLinks
Back are just like your advertizing banner on the other websites, these help you in driving more traffic to your blog or website and also helps you to increases you page rank and your keywords rank in search engine.

Search Engine Optimization(SEO)

Step By Step SEO Tutorial

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The Definitive Guide To Higher Rankings For Your Blog

1. Basic technical optimization

1.1. Permalinks

Optimize your Titles for SEO

1.3. Optimize your Descriptions

1.4. Optimize the More text

1.5. Image Optimization

2. Template Optimization

2.1. Breadcrumbs

2.2. Headings

2.3. Clean up your code

2.4. Aim for speed

2.5. Rethink that Sidebar

3. Advanced WordPress SEO and Duplicate Content

3.1. Noindex, follow archive pages

3.2. Disable unnecessary archives

3.3. Pagination

3.4. Nofollowing unnecessary links

4. A site structure for high rankings

4.1. Pages instead of posts

4.2. New wine in an old bottle

4.3. Linking to related posts

5. Conversion optimization

Get those readers to subscribe!

6. Comment optimization

Get those readers involved

6.1. How you get people to comment

6.2. Bond with your commenters

6.3. Keeping people in the conversation

7. Off site blog SEO

7.1 Follow your commenters

7.2. Use Twitter

7.3. Find related blogs, and work them

8. Conclusions on WordPress SEO

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45 Ways To Drive More Traffic To Your Blog and Website