tag:blogger.com,1999:blog-8038052499214846202Tue, 30 Sep 2025 07:06:39 +0000customer engagementCraft of PMMcustomer centricproduct decisionsproduct positioningproduct requirementsbrand recognitioncompetitive positioningproduct leadershipstrategic product reviewSocial Mediaeffective communicationhuman skillsteamAgileGTMfit for purposesuccess drivenAppledisruptive technologymega product managementmessage claritytime managementBusiness ValueGoogleKVPMVPMicrosoftNokiaUser Experiencecustomer passionatedocumentationinternal marketingis the customer rightleadershipon timeproduct differentiationproduct road mapstandardsAmazonCloud ComputingCoca ColaFacebookIMSJETKPISAASScrumSprint LengthYahoocompany reputationcrisis managementcross brandingexit criteriafail fastfeaturesmanager skillsproduct designproduct marketingproduct timingproject budgetsegmentationworkersDedicated to improving the craft of technology product management &amp; marketinghttp://jet-productmanagementandmarketing.blogspot.com/noreply@blogger.com (JET)Blogger32125tag:blogger.com,1999:blog-8038052499214846202.post-7923880985950767035Tue, 23 Jun 2015 19:54:00 +00002015-06-23T22:54:37.498+03:00Agilecompany reputationcustomer engagementcustomer passionatefail fastfit for purposeMVPproject budgetsuccess driven Fail Fast is a popular phrase beloved by entrepreneurs and wannabe companies as well as by large serious outfits trying to modify their big corporation DNA. "Fail fast" or alternatively "fail fast succeed faster" or "fail forward" or even "fail better" is trying to tell us that it is better to get customers to experience your product and to learn from their feedback and from your mistakes. http://jet-productmanagementandmarketing.blogspot.com/2015/06/the-folly-of-fail-fast-we-are-here-to.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-4762011417757314491Wed, 14 Jan 2015 17:30:00 +00002015-06-23T23:01:29.775+03:00Agiledocumentationproduct designproduct leadershipproduct requirementsteamWe are currently working on a data intensive product. We have a great team - top class developers and team lead, a great system architect and I hope a pretty good product manager. The requirements are well understood and we received a well researched specification from the project sponsor. We are working using Agile and although this is a start from nothing project we produced some impressive http://jet-productmanagementandmarketing.blogspot.com/2015/01/get-design-right-before-start-of.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-1567926849939018485Sun, 11 Jan 2015 21:50:00 +00002015-01-11T23:50:39.883+02:00Business Valuecustomer centricexit criteriaGTMproduct decisionsproduct positioningsuccess drivenOne of my fundamental criteria for starting a new product release is being able to define the Exit Criteria. As a rule of thumb it is being able to answer the following five simple questions with accurate and complete answers (the questions are simple - the answers less so ...) WHAT? - What are we building? What the key features and product values that the release will deliver? WHY? - What http://jet-productmanagementandmarketing.blogspot.com/2015/01/which-way-out-importance-of-exit.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-2156194591492588817Mon, 22 Dec 2014 21:25:00 +00002014-12-22T23:25:59.385+02:00customer centriccustomer engagementcustomer passionateproduct differentiationUser Experience Customer service with passion makes a difference.&nbsp; You can feel it. You know it when you get it. An example - &nbsp;my company recently changed cleaning contractors; you know the people in blue uniforms who sweep and clean and who seem to change with alarming frequency . (A small digression; &nbsp;they make a huge difference to our lives and you see them every day so be friendly and http://jet-productmanagementandmarketing.blogspot.com/2014/12/being-customer-passionate.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-1240164748856167784Sun, 14 Dec 2014 19:28:00 +00002014-12-14T21:28:54.345+02:00AgileBusiness Valuecompetitive positioningcustomer centricproduct positioningproduct road mapBusiness Value is often the holy grail of Product Management (and rightly so) especially when working in Agile. Business value is genuinely very important; product managers are tasked with building products that offer some real value to somebody. Business values impact almost everything that we do with our product - its positioning, its go to market, its roadmap and its customer centric focus. http://jet-productmanagementandmarketing.blogspot.com/2014/12/the-value-of-business-value.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-7232842062654323190Mon, 08 Dec 2014 20:56:00 +00002014-12-08T22:58:05.078+02:00AgileMVPproduct requirementsScrumSprint Length Agile is a popular development methodology sometimes it seems to be the only method in use today. At the core of Agile is to break work down into small chunks that can be managed by the scrum team in a short period of time known as the sprint.&nbsp; Ideally the sprint delivers some or several useful functions that can be shown (demo) to stakeholders and ideally to customers in order to http://jet-productmanagementandmarketing.blogspot.com/2014/12/agile-is-popular-development.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-6497984672391391939Wed, 27 Feb 2013 20:34:00 +00002013-02-27T22:48:12.333+02:00human skillsleadershipmanager skillssuccess driventeamtime managementworkersYahooThere has been a lot of news and comment recently about Yahoo CEO Marissa Mayer's new policy of requiring all its workers to work from the office. People have commented that perhaps this is a way of "right-sizing"&nbsp; the company. Apparently many of the workers are pretty much permanently working from home. It is a subject close to my heart - I used to work at an organisation that was http://jet-productmanagementandmarketing.blogspot.com/2013/02/working-from-home-why-yahoo-and-all-old.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-6466164671896968886Wed, 22 Feb 2012 18:53:00 +00002012-02-22T20:58:15.022+02:00I was recentlyinterviewed by my friend Eli Jacobs of JBSTek and we talked about the&nbsp;What? Why and When? of&nbsp;&nbsp;LTE - Long Term Evolution. I have turned my notes into a blog post - here is everything that you wanted to know about LTE.......... So What is LTE?LTE or to give it its full name - Long Term Evolution is the dominant 4G mobile technology, driven primarily by growing demand http://jet-productmanagementandmarketing.blogspot.com/2012/02/lte-overview.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-1162651083504748373Tue, 07 Feb 2012 21:03:00 +00002012-02-07T23:03:05.217+02:00AmazonApplebrand recognitioncustomer centricGTMUser ExperienceI have just read a fascinating piece that suggests that 74% of users are very satisfied with their Apple&nbsp;iPad&nbsp;but only 54% with the Amazon Kindle Fire. The fact that the iPad is so popular&nbsp;isn't&nbsp;perhaps a huge surprise - after all that's what Apple does - creating&nbsp;brand recognition - making&nbsp;devoted&nbsp;consumers devoted to their devices with the ultimate user http://jet-productmanagementandmarketing.blogspot.com/2012/02/switching-your-customers-on-not-off.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-2057698318172241087Wed, 25 Jan 2012 15:50:00 +00002012-01-25T17:50:30.217+02:00brand recognitionCoca Colacustomer engagementFacebookSocial MediaRegular readers of the JET blog will be aware that we are great believers in the power of Social Media. We recommend that Product Managers and Marketers get involved in Social Media even (or especially) for industrial products and not just photos of you kids, kitten or favorite film. See for example&nbsp;Social Media Revolutions A couple of items caught my eye this month - The Daily Telegraph http://jet-productmanagementandmarketing.blogspot.com/2012/01/economic-value-of-social-media.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-4857043265953326530Thu, 22 Sep 2011 06:38:00 +00002011-09-22T09:38:27.335+03:00brand recognitioncustomer centriccustomer engagementGoogleSocial MediaSocial Media is a theme here&nbsp;at JET and we are great believers in the power of Social Media and think that Social Media is an important or rather a critical tool for businesses of all sizes. &nbsp; Even in large organisations we think that product managers and marketeers should be out there engaging with the customers - talking to them but also listening and learning. It is an easy and http://jet-productmanagementandmarketing.blogspot.com/2011/09/social-media-comes-of-age-as.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-4600659718843640161Tue, 16 Aug 2011 18:39:00 +00002011-08-16T21:49:23.572+03:00customer centriccustomer engagementdisruptive technologySocial MediaI have recently discussed the power of Social Media where I argued that these are key tools that are generally off limits to most product market managers – which was a mistake because social media tools provide you with the ability to communicate with a large group of people, for the group to share information and to coordinate and organise very quickly all at almost zero cost – a marketer’s http://jet-productmanagementandmarketing.blogspot.com/2011/08/social-media-changing-society-forever.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-8794388039860750112Mon, 08 Aug 2011 07:10:00 +00002011-08-08T10:27:00.258+03:00customer centriccustomer engagementproduct decisionsproduct marketingproduct positioningSocial MediaIn a recent post I discussed how Social Media has become an important marketing tool that is often missed or off limits to most product marketers in larger companies. Using them correctly, I believe can increase customer engagement and simplify product positioning.Over recent months we have seen the power of social media to command people's attention and to motivate them to take part and be http://jet-productmanagementandmarketing.blogspot.com/2011/08/social-media-revolutions.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-4054649787542335186Tue, 19 Jul 2011 13:07:00 +00002011-07-19T17:25:52.286+03:00disruptive technologyIMSproduct decisionsproduct positioningproduct requirementsproduct timingstrategic product reviewIn the first post in this mini series on Disruptive Technology I discussed why we need to expect the unexpected - in a nutshell most of us spend our working days involved in our daily routine trying to plan develop and market our product. Meanwhile, whilst we aren't looking or dreaming in other directions there are groups of people who have dedicated themselves to doing something completely http://jet-productmanagementandmarketing.blogspot.com/2011/07/spotting-disruptive-technology-timing.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-1575322219021043814Tue, 12 Jul 2011 15:51:00 +00002011-07-12T19:13:22.054+03:00customer engagementproduct positioningSocial MediaSocial Media is clearly one of the essential tools for Product Managers and Product Marketers.Actually I say "clearly" and then I reflect upon my time in a medium sized high tech telecom company and all of a sudden it isn't clearly or even a bit obvious.We had an excellent marcom department, that did some amazing things with web technology and customer engagement - but the average PM had no http://jet-productmanagementandmarketing.blogspot.com/2011/07/social-media-strategies.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-6837961168746839560Mon, 11 Jul 2011 16:46:00 +00002011-07-11T19:57:45.803+03:00AppleCraft of PMMdisruptive technologyMicrosoftNokiaproduct decisionsstrategic product review <!-- @page { size: 21cm 29.7cm; margin: 2cm } P { margin-bottom: 0.21cm } --> This is the first part of a mini-series on how to identify, analyse and react to disruptive technology. On this article we discuss why we need to be constantly looking for disruptive technologies. As a PM one of the hardest things is to keep an eye on disruptive technologies and their likely http://jet-productmanagementandmarketing.blogspot.com/2011/07/spotting-disruptive-technology-why-it.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-8148452816341513163Fri, 25 Feb 2011 10:20:00 +00002011-02-25T12:28:47.903+02:00AppleCraft of PMMfit for purposeGoogleMicrosoftNokiaproduct decisionsproduct differentiationproduct leadershipproduct requirementsstandardsAs telecom guys, we can’t let last week’s Mobile World Congress go by without a mention. One of the announcements was about the WAC (Wholesale Applications Community) standard. The WAC initiative was founded a year ago, has published v2.0 of the standard this week and plans v3.0 later in the year. A few telecom operators and suppliers have made some supportive announcements. The basic idea of http://jet-productmanagementandmarketing.blogspot.com/2011/02/wac-innovation-standardisation.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-5559081620789448519Tue, 18 Jan 2011 06:52:00 +00002011-01-18T09:24:24.993+02:00brand recognitioncompetitive positioningcustomer engagementeffective communicationGTMproduct leadershipproduct positioningI have recently discussed the product aspects of the Nike 10K Night Run. One of the issues that I raised was the value of a brand and how the race was designed to enhance and promote Nike as a sports brand. I also mentioned that Adidas managed to get in on the act by taking advertising space along the route.I am reading “Screw it – Let's Do It” by Richard Branson the founder of the Virgin group. http://jet-productmanagementandmarketing.blogspot.com/2011/01/promoting-brand-some-thoughts-from.htmlnoreply@blogger.com (JET)1tag:blogger.com,1999:blog-8038052499214846202.post-2485801760571646947Wed, 05 Jan 2011 07:55:00 +00002011-01-18T08:49:32.210+02:00Craft of PMMcustomer engagementeffective communicationmessage clarityteamAs PMM we are all often called upon to make presentations or to speak. We need to enthrall our customers, motivate our team and convince our management (or sometimes we need to enthrall management, convince the team and motivate the customer.) Effective communication is part of our day to day activity.So we prepare a few slides, work through our basic arguments and stand up. I once went to a http://jet-productmanagementandmarketing.blogspot.com/2011/01/be-better-speaker-tips-from-steve-jobs.htmlnoreply@blogger.com (JET)1tag:blogger.com,1999:blog-8038052499214846202.post-2678173394701205618Sun, 02 Jan 2011 16:25:00 +00002011-01-04T18:17:05.572+02:00Craft of PMMcrisis managementhuman skillsleadershipproduct decisionsproduct leadershipsuccess drivenI recall reading a description of a cabinet minister who was radically different - different because whereas most ministers brought problems to cabinet meetings this particular minister brought solutions. This candid view of ministerial capability and crisis management is interesting and very revealing - perhaps even a little worrying! There are some key lessons for product management.Although I http://jet-productmanagementandmarketing.blogspot.com/2011/01/are-we-problem-or-solution.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-7265375759087388780Thu, 16 Dec 2010 13:56:00 +00002010-12-16T16:03:43.014+02:00brand recognitioncompetitive positioningcustomer engagementHere is an interesting piece on the importance of social media and the probable disconnect at senior levels in Fortune companies, with almost no CEO's being active in social media. This cuts them off from their customers but also the way their customers are thinking.It has lessons for all PMM - we need to be engaging with our customers effectively and in many markets this means being active in http://jet-productmanagementandmarketing.blogspot.com/2010/12/importance-of-social-media-in-business.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-7487984400580658241Mon, 13 Dec 2010 09:59:00 +00002011-01-18T09:37:50.544+02:00brand recognitioncompetitive positioningcustomer centricon timeproduct decisionsproduct leadershipproduct positioningproduct requirementsSo we all know that one of the hardest things about being a Product Manager is trying to get the product to the market - preferably with most of the required features and in the same decade as the target launch date.Product timing is critical - often it is better to be in the market with a less than perfect product, getting customers involved and committed than still be in the labs working and http://jet-productmanagementandmarketing.blogspot.com/2010/12/does-perfect-product-exist-or-sometimes.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-6578170263926518399Mon, 06 Dec 2010 15:04:00 +00002010-12-07T09:40:18.352+02:00Craft of PMMcustomer engagementdocumentationeffective communicationmessage clarityproduct positioningproduct requirementsAs PM&amp;M we spend a huge part of our working day communicating both internally and externally. Despite this, we often get far into a product process and discover that somehow we don't have documentation or that we have very poor documentation. It may not, therefore, come as a complete surprise that we have a poor product definition and a weak customer engagement.Sure, our creative skills and http://jet-productmanagementandmarketing.blogspot.com/2010/12/importance-of-documentation.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-7111200305948257348Wed, 24 Nov 2010 15:36:00 +00002010-11-24T17:44:08.715+02:00Cloud ComputingCraft of PMMproduct positioningproduct requirementsSAASI recently attended a conference on cloud computing, held by The Virtual Computing Environment Coalition (VCE), a coalition of three of the leading vendors in the industry: EMC2, Cisco and Vmware. Virtualization and cloud computing are two of the newer technological trends and gaining momentum every day. Gartner EXP Worldwide Survey of Nearly 1,600 CIOs indicates that in 2010 the first http://jet-productmanagementandmarketing.blogspot.com/2010/11/cloud-computing-should-it-will-it.htmlnoreply@blogger.com (JET)0tag:blogger.com,1999:blog-8038052499214846202.post-1631512975934311320Tue, 23 Nov 2010 15:50:00 +00002010-11-23T18:26:54.393+02:00customer engagementeffective communicationhuman skillstime managementIn a recent post I discussed some of the common mistakes that we all make from time to time when presenting. I described the experiences of Jim who spoke at a recent meeting. I recommended that when preparing and delivering presentations we need to focus on some core techniques - clarity of messages, good graphics, effective time management and speaking to your audience.In this post I want to http://jet-productmanagementandmarketing.blogspot.com/2010/11/new-way-to-present.htmlnoreply@blogger.com (JET)0