Websposure Blog

Why Is Blogging A Good Way To Go?

noreply@blogger.com (websposure) — Thu, 03 Dec 2009 12:17:00 +0000

Creating a social media network is about starting a conversation with your users, existing and potential clients. It is two sided, a dialog — an interactive environment where both sides of the conversation participate actively. A blog is particularly well suited for this because it lets your customers post comments on what you write. Just as important, it ties platforms together.

Many businesses become distracted by the number of social media platforms out there. They focus on Twitter, Facebook and other social media and forget to link them to a principal source such as a website or blog so that information can flow. Selecting the social media best suited to your business is essential. At least as important, if not more so, is tying them together and linking them to a central source — that’s what makes them a network.

Whatever you end up using, your social media network will have two characteristics common to all social media networks: (1) a content provider; and (2) platforms used to spread the message to different targets in different ways.

Content providers — Blog for text, Flicr for photos, YouTube for video — to name but a few.

A platform that spreads the message — Twitter for short updates, Facebook for personal status — and others.

How Do I Develop/Organize an Online Network?

The module below is an example meant to show how an online network can be developed and organised. It has a very basic, but nonetheless effective, structure. That makes it easy to start using social media to build a solid, trustworthy online reputation —whether your company is small, large or something in between.

The blog is center of the online network. It is the source of content that is linked to other platforms — in this example, Facebook, Twitter, YouTube, Flickr, and Yelp. The blog is the platform that sets the content of and standard for the message. The other platforms function as communicators spreading the message in different ways so that it reaches a wide variety of different targets.

The Blog Gives Bang for the Buck

A blog is the most effective way to develop and communicate subjects that let you engage and attract your key target audiences. It gives you the opportunity to have a dialogue — two-way communication with the people and companies that use your services and/or products.

A blog lets you connect and give your customers information they might not otherwise have — you can start with industry insights and move on to anything else that seems appropriate — comments allow people to take an active part in the conversation. And because the conversation is active, you can strengthen your relationship with your clients and customers.

The better the information you give, the greater the interest the blog will engender and the more traffic it and your website will have. When a site has a lot of traffic, the conversion rate — visits turning into actions that are good for your organization — will be high.

When the blog is written well ...

... people will be interested, engaged and willing to spread the word to their peers;
... and their efforts link the blog to their peers’ social media accounts or blogs using external links;
... thus widening your network so that you reach many more people.

This has broader implications.

Your Google ranking — its SEO — is determined by sophisticated algorithms. Some of these evaluate both content quality and the number of internal and external links a page has. The broader your network and better its content, the better your SEO ranking.

Conversely, if the website ranking is good and it is linked into social media, traffic will increase. If traffic increases and people are more actively involved, the conversion rate — actions that are good for your business — will also increase. When that happens you have created a strong relationship with your existing clients — brand loyalty — and you are generating relationships with new users — brand awareness. That means that you have created an environment conducive to increasing sales.

Social Media — Getting Started

noreply@blogger.com (websposure) — Wed, 25 Nov 2009 14:21:00 +0000

The social media network consists of many platforms that perform many different tasks. For you, the question is which of these platforms will benefit your own online network, your organization and your business. The answer will depend on the demographics of your target markets and — on the money and time you can invest in reaching them.

Three things are crucial to success when you use social media.

• Identify the target audiences you want to reach. Determine where these audiences can be found on the social media landscape. You want your message to get to the right audience.

• Content, content, content!
What do you want to talk about? What topics will appeal to your target audiences? In the social media world, CONTENT IS KING. Any and all electronic content — internet, blog, YouTube, Twitter, Facebook — must contain information your readers think is useful — you want them to come back and keep on reading what you have to say. And it must be something that search engines — especially Google — handle well.

• How content — photo, text, music, video — is conveyed.
The way content is presented allows readers to understand it. It lets you communicate the image you need to have out there. That way people know who you are and want to use you, your company and its products and services. Creativity counts! Sometimes the way you deliver the content makes the content itself : )

When social media are used as a communication channel, different platforms can be linked together so that the same message can be put out in different ways. Doing this reinforces the message you want to deliver and increases your search engine optimization (SEO) and ranking so that more people come to your site.

Now that you’ve gotten started, you may want to learn a bit more about social media. We’ve got some interesting articles for you to read.

Hello.

noreply@blogger.com (websposure) — Mon, 09 Nov 2009 10:59:00 +0000

Welcome to our new blog dedicated to bringing the most critical online technology information to our clients.

The current growth of Google index is now at a rate of several billion new pages per day. As one of our valued customers the growth of our company depends on the growth of your company. In order to help you help us, we're going to trawl the 1000's of articles, posts, feeds, tweets, blogs, and deliver the messages that matter.

This blog will act as a filter system between our clients and the millions of technology websites out there. We will be acting as business advisors to our clients where we will seek out the most relevant technology news from the best sources and deliver it to our clients through this blog – with the thought that this will help our clients use the internet more effectively for their business. Bottomline is we want our clients to be equipped with the right knowledge about the latest digital tools to enhance their business.

Topics covered are popular and pertinent subjects such as social networking, social media, PPC, Google AD Word, Google Analytics.

Let us know through the ‘comments’ section below about any topic you would like to be informed on. You may even subscribe to our RSS feed by clicking the icon on the right-hand side for a real time feed of this blog.

We hope you enjoy the experience!!