Gerard Bianco Studio

Painting The Portland Head Light in Watercolor

2026-08-17T14:04:51.386-04:00

Below is a short video - a step-by-step journey through my painting process as I bring to life Maine's most treasured tourist attraction, the iconic Portland Head Light. Watch as paper, paint, and imagination come together to create a lasting image that comes alive.

Discover more painting videos and artwork, including Giclée prints of the Portland Head Light at https://gerardbianco.com/

Catholic Artist Connection Interview

2026-07-08T13:19:16.778-04:00

Please check out my interview published on the Catholic Artist Connection blog where I answer questions regarding artistic fulfillment, daily artistic practice, and practical resources for Catholic artists living in Maine. The Catholic Artist Connection kindly published my painting, Our Lady of the Lilies (seen here) as the cover-piece for their newsletter, Issue #518. Here's the link: https://catholicartistconnection.com/blog/gerard-bianco

After reading the interview, perhaps you can share in the comments section below how would answer the same questions. I'm sure the readers would love to hear from you.

Thanks, Gerard

ON THE JOURNEY OF CREATING

2026-07-01T12:03:55.227-04:00

I thought I'd begin a series of blog posts exploring the many ways the act of creating enriches our lives. Along the way, I'll also share some of the pitfalls, frustrations, and unexpected discoveries that are part of every creative journey.

Although I'll often write from the perspective of a painter, many of these thoughts apply equally to sculpture, writing, dance, music, and virtually every other creative discipline.

In this first installment, On the Journey of Creating, I explore a curious—and for many, perhaps baffling—feeling that often comes over me after I complete a painting. It's an experience I've discovered I'm not alone in having.

I'd love to know if you've ever experienced something similar in your own creative work—or even in another area of life.

As always, thanks for reading,

Gerard

Happy creating!

ON THE JOURNEY OF CREATING

It’s hard to explain, but when I look at one of my paintings the day after I’ve finished it, I often get a strange feeling. I find myself wondering who painted it. The entire journey—the countless decisions, revisions, and discoveries that led to its completion—seems to vanish. I can no longer recall all the steps that brought the painting into being.

I know it sounds odd. The only comparison I can make is to driving a long distance. Once you arrive at your destination, you rarely remember every turn, every mile, or every decision that got you there. Somehow the process fades, leaving only the destination.

For a long time, I thought I was one of the few people who experienced this. Then I discovered that Dorothea Rockburne, the renowned abstract artist, felt much the same way. She expressed it far better than I ever could:

"A painting of mine works when it looks as though I had nothing to do with it... when something else took over." (Art is the Highest Form of Hope: & Other Quotes by Artists, Phaiden Press Limited, London, 2016)

That's as close as I've ever come to describing the feeling.

Portrait of the Artist, Gerard Bianco — A Combined Effort by Artists, Richard Whitney and Gerard Bianco

2026-03-08T14:10:00.001-04:00

Welcome! I’d like to tell you a little story behind the rather unusual portrait pictured above.

Many years ago, I had the privilege of sitting for a painting demonstration by the celebrated portrait artist Richard Whitney. The event was sponsored by the Metropolitan Portrait Society and held at the historic Salmagundi Club in New York City.

Because it was a live demonstration, Richard painted only what time allowed—my head and a suggestion of a collar. And while I was honored to be the model, I was left with a portrait that felt… unfinished. It lingered in that state for years.

Eventually, I decided to resolve it myself.

At first, I sketched in a traditional suit and tie. Respectable, certainly—but uninspired. Then I thought, why not have a little fun? Why not step beyond the ordinary and paint myself in costume? The question became: which costume?

The answer arrived unexpectedly.

Just last week, while visiting the Metropolitan Museum of Art, I came upon a portrait dated 1790 by the French painter Antoine-Jean Gros. The sitter’s name stopped me in my tracks: François Gérard—also an artist.

“Ah-ha!” I thought. “Synchronicity strikes again.” The elegance, the regality, the quiet theatricality of that 18th-century attire was irresistible. I knew immediately that this was the costume my unfinished portrait had been waiting for.

So, I finished the portrait, adding my new attire and background.

What began as a simple demonstration piece evolved into a true collaboration across time: Richard Whitney’s masterful likeness, completed and reimagined by my own hand. The painting now carries both our signatures—Whitney and Bianco.

And really, that’s not unusual when you look at art history. For centuries, artists regularly collaborated on a single canvas. A portrait painter might invite a specialist to add an exquisite still life. Drapery, armor, elaborate backgrounds—these passages were often entrusted to studio artists whose particular skill brought richness to the whole. The great European studios worked this way all the time.

So, in many ways, this portrait simply continues that tradition—one artist establishing the likeness, another extending the vision.

If you’d enjoy seeing yourself rendered in a regal and elegant French costume—or in any attire that tells your story—I’d love to chat. Let’s create something timeless together.

To see more of my portraits and paintings, please visit gerardbianco.com.

Thank you very much for reading my story!

30 Painting Mistakes Artists Make | Episode 1 Mixing Colors

2025-02-10T17:01:00.003-05:00

Episode 1 - Mixing Colors

I’ve been in the art field for approximately 50 years – painting, illustrating, teaching, lecturing. And in all that time, I’ve watched students make the same mistakes over and over. The mistakes that were made 30 and 40 years ago, are still being made by the students today. And it’s not just beginners who make these mistakes, it’s intermediate painters, and dare I say it, people who have been painting for a long time.

In this series, we'll delve into the 30 most common art mistakes people make and how to avoid them. 30 mistakes, 30 episodes. It’ll be fun and instructional with solid time-tested content, and with tips and tricks to help you avoid these mistakes in the future. So, what do you say? Let’s get to it! Here's the YouTube link: https://youtu.be/vowHNDcy5RM

Wishing family and friends, old and new, good health and much happiness in 2025. Love, Gerard

2025-01-01T11:21:00.000-05:00

Rückenfigur - A Powerful Artistic Effect That Puts You in the Painting

2024-12-06T12:51:00.001-05:00

"Best Friends" by Gerard Bianco

Rückenfigur is the German word that translates to Back Figure, or figure from the back. An artist has the option of painting people from the front or from the back, which begs the question: why would an artist paint a person from the back? Is it because he has trouble painting features? Are his noses always too long? Are the eyes in his portraits always pointing in opposite directions?

No, not typically. The reason an artist paints a person, or people from behind is to create an atmosphere of wonder, both in the person being painted, and in the person gazing at the painting. Having the viewer think about what is going through the mind of the subject in the painting puts them in direct communication with the subject’s thought process. The viewer suddenly becomes one with the subject in the painting, which causes an impactful psychological effect upon the viewer.

No longer are you, the viewer, looking at a typical portrait, thinking that this person is handsome or beautiful in their glowing gown, or looking courageous in their uniform, and so on. Instead, looking at a Rückenfigur painting invites you to deliberate upon the emotional state of the subject. Is the subject feeling lonely, are they longing for someone or something, are they contemplating their future, are they in emotional distress, or are they considering an act that would be totally out of their character? What is the subject of this painting thinking?

The interesting consequence of this technique is the variety of opinions people have as to what the subject is thinking. Another fascinating aspect of this composition is that your opinion of what the subject is thinking depends on what’s happening in your life at the time you first see the painting. Looking at it again later when your life has changed will, many times, change your thoughts as to what the subject is thinking.

My painting above, titled, “Best Friends,” is an example of Rückenfigur. What is the gentleman thinking as he sits gazing out at the sea? Is he thinking about his future? Has he lost someone dear to him? These are questions you may ask yourself.

My painting, “Twilight” is another example. It’s obvious that the couple is not a young couple. What is it that they’re thinking about as they gaze upon a hazy, shadowy sea?

There are many fine examples of Rückenfigur created by masters that you’ll find in museums. Below is “Young man at a Window” by Gustave Caillebotte in the Getty Museum is a great painting and a super example.

Another example is by Johan Christian Dahl in the Metropolitan Museum of Art titled, “Two Men Before a Waterfall.”

"Young Man at a Window" Gustave Caillebotte

"Two Men Before a Waterfall" John Christian Dahl

On your next museum visit, see if you can find a Rückenfigur painting. Now you can talk about it and impress those you’re with.

Happy Painting!

America’s Covered Bridges Connect Us to Days Gone By

2024-11-25T10:56:00.002-05:00

"Jubilee Park Covered Bridge" original watercolor painting by Gerard Bianco.

What attracts us to covered bridges? Could it be the feeling of nostalgia we get when we look at a covered bridge, our longing of the past when we felt that times were simpler, when we felt unified with other people, a time where we felt safe?

We sometimes feel alone in this world where fierce trouble rains down upon us. The covered bridge represents the protective environment we inwardly seek, both in reality and metaphorically. The covered bridge swaddles us with its shelter, protecting us against the storm, keeping us dry and warm.

The covered bridge was built with the sweat and hard labor of men, not by cold, unforgiving machines that build the sleek modern bridges of today. We find companionship and a natured presence in the fruits of this hard labor.

Covered bridges are usually situated in scenic environments that attract us, offering a quaint vision of when we were young and had more time and less anxiety to marvel at the beauty of its structure and setting. It gives us a feeling of nature and tranquility, offering us an oasis in the desert of modern technology.

My painting of Jubilee Bridge in Saco, Maine, is an example of how modern civilization and day-to-day life removes us from acknowledging and admiring beautiful structures such as this. Jubilee Park Bridge is literally set back only a half block from Main Street and yet there are many people who live and work in Saco that don’t know if its existence.

Well, now you know it’s here and I hope you’ll find time to visit Jubilee Park Bridge and other covered bridges that are scattered across our beautiful land that we call America.

There is a marvelous book I recommend titled, "America's Covered Bridges: Practical Crossings - Nostalgic Icons" by Terry E. Miller (Author), Ronald G. Knapp (Author), A. Chester Ong (Photographer). In it, the authors talk about how, at one time, as many as 15,000 covered bridges were built in North America and how fewer than 1,000 remain. They also talk about the fascinating story of how these bridges were built, the technological breakthroughs required to construct them, and the dedication and skill of their builders. Here is the Amazon link to the book: https://amzn.to/497td4j

! Disclaimer – some links in this post are affiliate links and I may receive a commission for purchases made through these links. Thank you for supporting my content.

"The Art Spirit" by Robert Henri, A Must Read for Every Artist

2024-11-13T13:03:00.000-05:00

Back in the day, when I was studying painting and portraiture at the Art Students League on 57th Street in New York City, the book that was required reading in almost every class was “The Art Spirit” by Robert Henri. I refer to this book as, “The Art Bible” for artists. The content in this book is educational and highly inspirational for beginners, professionals, and everyone in between.

I still have my copy, pictured here and below, which I purchased back in the 70s. (Did you catch the price I paid back then? $2.50.) I lovingly read this book over and over. As you can see, it’s been so well-read that it’s falling apart and held together with rubber bands. For me, it’s like an old friend I keep saying “hello” to, or an old pair of tattered slippers that are still so comfy.

I like to underline important content in a book I’m reading. As you can see, almost every passage has been underlined. The information in this book is so deeply moving and important that whether you’ve been painting for 50 years, or 50 minutes, “The Art Spirit” will educate and inspire you to paint better, and also will teach you to better appreciate life and the beauty of nature that we're blessed with.

One other great advantage of “The Art Spirit” is that it’s not a book that must be read starting on page one and working your way through to the end. It’s the kind of book that you can pick up at any time, turn to any page, and be enthralled by what you’re reading.

I recommend “The Art Spirit” to all my students. It’s a must-read for you, the artist, or a great gift for the artist in your life!

Here’s a link to the paperback copy on Amazon: https://amzn.to/4hOJn6m

Hardcover edition: https://amzn.to/3YO4ihf

Audible Audiobook edition: https://amzn.to/3YL0uO2

!Disclaimer - some links in the description are affiliate links and I may receive a commission on purchases made through these links. Thank you for supporting my content.

My Six-Step Formula for Writing the Short Story That Everyone Will Want to Read

2024-10-10T18:15:00.000-04:00

Back in 2011, I introduced my 6-Step formula for writing a short story. I published it again in 2014. Here it is once again with a few changes and a much better graphic. I thought it would be a good idea to resurrect the formula for those who may have missed it. It works the same today as it did back in 2011. This formula also works for writing other short formats such as flash fiction and even a novella.

A short story usually contains 1,200 - 7,500 words. The short short or flash fiction usually contains between 100 – 1,200 words. Experienced non-fiction writers can usually spit out 1200 words before breakfast.

But, when it comes to writing a short story, an experienced fiction writer knows that short fiction can be more difficult than writing a full-length novel. The brevity of the story constricts the wordsmith, depriving him of deep development of a character, the plot, and setting as he/she could carve out in a full-length novel. Every line and paragraph of the short story must be significant to carry the story forward with rapidity and terseness.

Like a prize fighter, the author of the short story attempts to score points with each swing of the pen. To accomplish this task, it is vitally important that you plan your story well, from start to finish, long before you begin the first draft. There is no wiggle room here, no chance to elaborate, and not a word to waste.

To help with my writing, I developed a six-step formula to guide my pen from beginning to end of the short story. I hope that you will find it useful, as well.

Plan your story well, dividing it into three parts - beginning, middle and end. Write the end of your story first. What? You betcha! Knowing where and how your story is going to wind up will act as a guide for the beginning and middle parts. It will also insure that you do not veer off your story. In the short story you must keep on track.
Next, write the beginning of your story. Use the Plunge Opening. This means that you must leap straight into the problem that confronts your main character. Now, with the beginning and the end written, write the middle of your story. It will practically write itself.
Keep in mind that you want to allow the reader an opportunity to bond with your protagonist, be he/she good or bad. Readers want to sympathize with your main character and need to understand the motivation behind the action your main character takes. It is therefore wise to focus your precious words on characterization rather than on lengthy setting.
Make certain your characters are consistent. Don’t end the story with your good guy suddenly turning bad or the reverse. Never introduce an unknown character who will suddenly come out of the blue to save the day. Readers aren't going to buy it, and they will resent you for it.
Use strong dialogue to move the story along. Show, don't tell. Don’t tell the reader that your leading lady is angry. Instead, have her scream at someone, stamp her feet, throw a vase, break a figurine. You get the idea. It’s a lot more effective that way and your reader will appreciate you for it.
Finally, write a story that is worth reading. Give us an ending that your reader will remember. Yes, I know, some people say, “it’s all about the journey.” However, when it comes to storytelling, that statement doesn't ring true. A surprise ending is ideal. The most read and sought-after short stories and short shorts are those with surprise endings - something with a twist. Read Guy de Maupassant's "The Necklace," or Shirley Jackson's "The Lottery" to name a couple. Send me an email and I'll email back my flash fiction story titled, "About Susan," published in the January 2021 edition of Beyond Words literary journal. (gerard@gerardbianco.com) The story illustrates exactly what I'm talking about. If you can’t think of a story with a surprise ending or a plot twist, make certain the ending is strong enough to have the reader going away with the desire to read your next story, the one after that, the one after that, and so on.

HOW TO BECOME A SUCCESSFUL ARTIST

2023-02-17T10:57:00.006-05:00

To be a successful artist, you must possess two important attributes. Number 1. Mastery of your medium, and 2. A vivid imagination.

Let's first talk about Mastering Your Medium.

It doesn't matter how long you've been working in art, whether you’re a newbie, or a seasoned veteran, you can't create what you want without first gaining proficiency over the tools you use to express yourself. This is true in most all forms of self-expression.

How do you gain knowledge and understanding of your medium? Simple. It's like the old joke, “How do you get to Carnegie Hall?” Practice, practice, practice. Learn the fundamentals of your medium. Learn techniques. Learn control. Don't let your medium control you.

Once you have learned one technique, push this technique a step further to learn something new. Take it one step at a time. Study how other artists worked. Copy, decipher, drink the waters of knowledge. Become proficient with your tools. This is how you grow and succeed. I’ve been working in the art field for over 50 years, and I’m still learning, experimenting, studying, and growing!

Now let's talk about the necessary attribute of using a vivid imagination.

Once you've learned the tools and basic techniques of your art form, it's time to let your imagination take your proficiency to new heights.

Whether you are a painter, a writer, a sculptor, photographer, a standup comic, an actor or actress, a dancer, a butcher, baker, or candlestick maker. It's important that you take nothing at its face value.

Think! Look for the true nature of things. Add, subtract. Twist and turn elements. Look for patterns. Break molds. Use contrast and repetition. Link seemingly unconnected components. Learn the importance of simplicity and vagueness. Add parts and pieces where they shouldn't be added. Be childlike in your curiosity. Evoke emotion. Excite and surprise us. Make us ponder and wonder. Make us awestruck.

Above all, don't settle. Do something good, different, and wonderful. Learn to love what you do. Be grateful you have been blessed with this opportunity. Your talent is rare, and so are you!

UPCOMING ART SHOW - I HOPE YOU CAN MAKE IT

2023-02-08T12:27:00.002-05:00

I'm excited to announce my solo painting and illustration show at the Meetinghouse Arts Gallery in Freeport, ME. Opening reception is May 27th. Please save the date. I'd love to see you there. It will be a blast! https://gerardbianco.com/

WHAT IS THE PURPOSE OF ART?

2023-02-03T12:27:00.000-05:00

Boy, if ever I’ve wanted to go deep into the weeds, here’s my golden opportunity.

There are many who will say that art has no purpose other than being art, even brushing aside aesthetics. You’ve all heard the expression, “Art for Art’s Sake,” which Wikipedia describes as “… is the usual English rendering of l’art pour l’art, a French slogan from the latter part of the 19^th century-it’s a phrase that expresses the philosophy that the intrinsic value of art, and the only ‘true’ art, is divorced from any didactic, moral, political, or utilitarian function.”

In this little blog article, I am not going to argue the ‘true’ nature of art. If you believe that purposeful art is not ‘true’ art, then by all means, go right ahead. I do not follow that philosophy. I believe that to diminish and discount great works of art that were created with a purpose is to separate thought and art. With this in mind, I offer seven purposeful ways in which art has played an important role throughout history and will continue to do so until the end of time.

The purpose of art is:

1. To Teach. Throughout history, from the early cave paintings from thousands of years ago, to art created today, artists have taught the world how to see. Think of the many ‘isms’ that have changed the way the world sees things. Art, through religious paintings has taught us values. In many cases, too numerous to mention, great paintings have taught us how to be sympathetic, how to love, laugh, and cry. The examples go on and on.

2. To Tell a Story. Down through the ages, artists have told us stories of life, love, adventure, and mystery. Art has given us portraits of historical figures that tell a story of how they lived, where they lived, and in many cases, how they made a living, or spent their time on earth.

3. To Sell an Idea or Product. Since forever, art has sold individuals, nations, and the world on religion, social and economic ideas, the advantages of products, political ideals, and ways to live. No greater example in art can the term, a picture says a thousand words, is better used than in the selling of ideas or products.

4. To Create an Enjoyable Environment. It has been proven that art can increase productivity and reduce stress at home and in the workplace. How many millions of people have gotten lost in thought when staring at a beautiful landscape painting. They want to be in the painting. The world goes by without notice.

5. To Inspire. There are countless, magnificent works of art that were created to inspire. Religious paintings, portraits, scenes of social injustice and reform. The list goes on and on. Paintings have been known to inspire people, countries, and the world. What painting(s) inspire you? What artist?

6. To Entertain. How fun was it the first time you saw the famous, “Dogs Playing Poker” by Cassius Marcellus Coolidge? Have you ever seen the mischievous dog paintings by the French artist Boris O’Klein? And who hasn’t smiled at the heartwarming paintings of Norman Rockwell?

7. To Evoke Feelings of Awe and Wonderment. You want awe and wonderment? Stand in front of magnificent landscape paintings by members of the Hudson River School. Stand before “The Horse Fair,” the splendid painting by Rosa Bonheur in the Metropolitan Museum of Art. Sit and gaze at Monet’s “Waterlilies,” or look up at the fabulous paintings on the ceiling of the Sistine Chapel by Michelangelo. Gaze at “Starry Night” by Van Gogh. Visit the Louvre and stand before the most famous painting in the world, “The Mona Lisa.

In this little article, I’ve only given paintings as examples. What about all the magnificent sculpture, metalwork, paper art, etc. that’s been produced throughout history? I’ve also neglected to mention other ways art has a purpose, some of which overlap with those above. I’m certain you can think of a few I’ve left out.

I’d love to hear your comments on the pieces of art that inspire you and why.

CENTRAL PARK IN SUMMER (GAPSTOW BRIDGE)

2023-02-02T11:46:00.004-05:00

Amid the hustle, bustle, concrete, and steel that make up Manhattan Island, Central Park is a welcomed oasis. One of the park's most famous sights is the Gapstow Bridge. It has appeared in countless movies and TV shows. It is a major attraction, offering one of the best views of the NYC skyline.

In my painting, Central Park in Summer, the bridge gracefully stretches across the park's lake. An enormous variety of foliage in the foreground acts as a lush foil against the cool, hard surface of the bridge. The city's skyline peeks through the trees. Watch the Central Park in Summer Watercolor Painting Video on YouTube: https://www.youtube.com/watch?v=EEOR77dimkw Thanks for looking!

Be Like No Other

2020-02-13T18:24:00.002-05:00

HERE'S A SUMMER-SIZZLER WEBSITE PACKAGE YOU WON'T WANT TO MISS

2018-08-07T13:06:00.001-04:00

Isn't it time your business made an impact on the web?
Visit us now: www.StorytellerMarketingUSA.com
*Sale ends September 21st, 2018.

SHAPE UP, AMERICA!

2018-05-20T11:45:00.001-04:00

Hi, looking to get fit for the summer? Then check out this cool, new website I designed and created for Full-Body Movement: http://www.fullbodymovement.com/

Storyteller MarketingTM - Creative Impact through Webdesign, Copywriting, and Social Media Marketing!
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Skyrocket Your Elevator Speech with These 4 Power-Packed Ingredients

2018-05-09T18:04:00.002-04:00

Hi, my name is Gerard Bianco, founder of Storyteller Marketing, and on

May 22, 2018 - 11:00 AM - 12:00 PM

I'll be presenting an exciting Webinar that will increase your impact. It's titled:

4 Power-Pack Ingredients that will Skyrocket Your Elevator Speech

This webinar is presented by ACE – The Association for Consulting Expertise https://www.consultexpertise.com

Do your palms sweat when you're called on to give your 60-Second Presentation at a networking event

Do you stutter and fumble when someone asks what you do?

Do you want to run and hide when you’re in a room full of

people and it’s your turn to discuss the benefits of your

products and services?

If you’ve answered “yes” to any of these questions, then this webinar is for you!

I hope you'll join us for this fun, informative webinar.

May 22, 2018 - 11:00 AM - 12:00 PM

Here's the link to register:

https://www.consultexpertise.com/events

See you there!

NEW WEBSITE DESIGNED BY STORYTELLER MARKETING

2018-04-27T10:56:00.003-04:00

Check it out: New website, designed by Storyteller Marketing - just launched - TNT Nails, Westbrook, Maine. http://www.tntnailswestbrook.com/

Very high-tech nail establishment with a focus on personal service. Whirlpool spa chairs, top quality products, hundreds of colors to choose from, licensed and professional techs.

If you're looking for nail artistry in a manicure, pedicure, nail enhancement, or another of the many products and services, try TNT Nails and join their family of happy, satisfied clients.

Storyteller Marketing - Creative Impact through marketing, web design, and copywriting!

HOW TO ADD A GREAT PLOT TWIST TO YOUR SHORT STORY OR NOVEL

2017-12-17T15:33:00.000-05:00

A question came up today: What's the secret for writing a good plot twist?

As you already know, there's nothing like reading a short story or a novel that has a terrific plot twist. Readers loves to be caught off guard. It adds fun and excitement to the end of the story. The author looks good, too. The reader greatly appreciates his or her talents.

So, what's the secret for coming up with a twist that will make the reader buy every book you've ever written?

Simple: You can't wait for inspiration to hit you as you're writing the story. You need to have the plot fully worked out before putting pen to paper, or fingers on the keyboard. You have to know what the twist will be before you write it. Then, like a great magician, you keep throwing the reader off guard with red herrings as you write your story. Mislead your reader. Take him or her down paths that end abruptly. Let them get lost in the maze of deceit. Finally, when the reader thinks he might know everything that's about to happen, slip in the twist. BOOM! The reader is thrown for a loop. He's dazzled. He's amazed! The accolades start poring in, and yes, you will be known as "the genius."

Need help with your writing? I offer a number of packages to help you pen that best-seller you've always dreamed of writing. Log onto www.gerardbianco.com and get in touch. I'll see you on the other side.

HOW TO CREATE ADS THAT HAVE IMPACT

2017-11-13T15:47:00.001-05:00

We all know that the ad you decide to run in your favorite magazine, newspaper, or on the internet must have impact, or it will fall by the wayside, ignored, neglected, and sometimes even scorned.
That's right, did you know that a poorly conceived advertisement can have a negative effect on your business? You'd be better off not running an ad than running a bad one.

Creating successful ads is not an easy task. It takes hard work and loads of experience. You should rely on a professional to create your ads. Still, if you're willing to give it go...

Here are 3 ways that can help you craft an ad that has impact:

Headline Happiness. Use a headline that resonates. Your headline must attract attention if you want people to continue to read the rest of the ad. Your headline has to be strong enough to grab your potential client by the collar and drag him into the copy. Remember, a picture is worth a thousand words, but a smashing headline could be worth a thousand clients.
Promises, Promises. The best ads promise something to the client. Otherwise, why would anyone pay attention to it? You don't have to be obvious and say, "We promise... blah, blah, blah." You can be more subtle, but your promise must be in the copy.
Gotcha Graphics. Okay, this is where the picture comes into play. Whatever you do, don't use graphics that contain a subtle message. I've seen it all too often where the designer or owner want to get artsy-fartsy and they use an illustration that requires Sherlock Holmes to figure out the meaning. Potential clients don't want to guess what you're trying to communicate. They don't have the time or patience. If your message is unclear, you'll lose them. Your graphic or illustration has to have spot-on significance to make it easy for your potential client to be willing to read the copy.

Good luck with that next ad. Oh, and if you're the kind of person that has trouble writing, even when spending hours at the computer. Or, if you're one of those that knows what you want to say, only it doesn't come out the way you want it to and you feel frustrated like this guy illustrated here:

Then perhaps you'll want to take after those smart business professionals that would rather do what they do best and let a professional marketing strategist handle the job of their advertising. Help is just a click away. Click here!

IS YOUR BUSINESS JUST ANOTHER DOUGHNUT ON THE ASSEMBLY LINE?

2017-09-26T15:25:00.000-04:00

Imagine a metal conveyor belt, moving along at an even pace. On it, are glazed doughnuts—four across. There are hundreds of doughnuts. Each one looking exactly like the next. Your business is one of the doughnuts. How are you going to stand out so that a potential, hungry client will choose you?

A strange metaphor, I know. But it represents a reality we all face. Are you an attorney? I’m certain there are hundreds, if not thousands of attorneys in your neck of the woods. Are you an accountant, a bookkeeper, a web designer, a painter, a plumber, an electrician? Or maybe you sell products – electronics, tires, lumber, books, etc. The list goes on and on. Almost every profession has a countless number of competitors, vying for the same business.

How on earth are you going to stand out from the rest of the doughnuts?

Storyteller Marketing uses clear, concise, compelling copy, coupled with unique graphics to communicate the true essence of your business and amplify the benefits of your products and services. You may be in the same business as many of your neighbors, but you are unique in many ways. Storyteller Marketing uses this uniqueness to set you apart from the crowd. With Storyteller Marketing, you are the doughnut with the flag, shouting loud and clear – “Hey, pick me! Pick me! I’ve got the products and services you need.”

Be that doughnut.

www.gerardbianco.com

THE SUCCESS PERCEPTION BIG COMPANIES USE TO MAKE MILLIONS

2017-09-23T17:35:00.000-04:00

Would you like to know the success perception big companies use to make millions? Of course you would. You could use it in your business.

Well, I’m going to tell you what it is. But first, you’ll need to change your perception to believe what I’m about to say.

“Perception?” you ask. What is that? What do you mean?

The Merriam-Webster Dictionary defines perception as: “Our ability to see, hear, and be aware of something through our senses.”

In business, you need a Business Perception. Your Business Perception supports everything you think, know, and believe about how you do business. Your most essential understanding of business success begins and ends with your perception.

So, what if I asked, “Will you let me change your business perception, if it will increase your chances of business success?” Would you go along with that? Sure. Why not?

Many business professionals believe that marketing, like insurance, is simply a necessary business expense. You dump a bunch of money down on marketing material, websites, advertisements, etc, and you pray for some sort of return on your investment—something that will make your outlay worthwhile.

Okay, this is the part where I change your business perception to that of the big companies. Are you ready?

MARKETING, FAR FROM BEING JUST A NECESSARY EXPENSE, IS YOUR BUSINESS’ BEST FRIEND. WHY?

BECAUSE A SUCCESSFUL MARKETING STRATEGY = SUCCESS IN BUSINESS.

This is the perception that has made big businesses millions. They understand the importance of marketing. That’s why they dump so much money into it.

If you’re in business, there are many businesses you must associate with. You need an accountant, a banker, an attorney, etc. Although these professions are a tremendous help to your business, none can make the claim that their businesses will bring potential clients to your doorstep the way a successful marketing strategy can. A successful marketing strategy could very well be the “Jack-and-the-

Beanstalk” magic bean that will grow your business up to the heavens.

There are many marketing companies, all with different ideas about marketing strategy. The marketing firm I started focuses on Storyteller Marketing. I’m a storyteller. Stories are the most profound form of communication known to man. What better way to amplify the benefits of your products and services? Please check out my site: www.gerardbianco.com to learn more.

In the meantime, I hope you’ll sign up to receive my blog. I’ll be posting other content that will help grow your business. I’d also love to hear your thoughts. I’m certain we can learn from each other. I look forward to hearing from you. See you soon!

THE 3 BEST REASONS TO WRITE SHORT STORIES

2016-09-01T17:43:00.001-04:00

THE 3 BEST REASONS TO WRITE SHORT STORIES

Reason 1: Authors have the capability to alter lives. It’s only through fiction that one can understand reality. What does that mean? Stories are catalysts in defying the natural laws of gravity. Readers, as if on a magic carpet ride, are lifted to a higher level of awareness where the unclear suddenly becomes obvious. A story’s thematic resonance has the power to change paradigms, shift priorities, and offer clues to help solve the mysteries of life.

Reason 2: The act of sharing thoughts and imagination through story indicate your recognition that all living creatures are united in the indisputable triptych of being—birth, life, and death, regardless of geographic location, monetary solvency, education, race, and creed.

Reason 3: A recent article in the Wall Street Journal titled, Why Good Storytellers Are Happier in Life and in Love, states, “Storytelling is one way couples bond when a relationship is young.” It goes on to say, “According to new research, published this month in the journal Personal Relationships, women rated men who were good storytellers as more attractive and desirable as potential long-term partners.”

As you can see, there is ample reason each of us must write stories. Literary expertise is not required. Proficiency can come later with study and practice. At this point, simply sharing your story is sufficient to make you an all-around better person, and I can’t think of anything more worthwhile than that.

THINK (-OUTSIDE) WITHOUT THAT FREAKIN’ BOX

2016-08-07T18:54:00.000-04:00

“Discovery consists of seeing what everyone else has seen and

thinking what nobody has thought.”

—Albert Szent-Gyorgyi (1893-1986)

Hungarian physiologist

Here's a post that focuses on the value of thinking ~~outside~~ without the freakin' box: List all the ways that these words relate: Sand, Hand, And, Wand, Land

Yes, there is the obvious—all the word contain the word ‘and.’ What else? Here’s a hint: Stack the words differently.

Sand

Hand

And

Wand

Land

Notice anything? No? Here’s another hint: Your grandma wears one. Get it yet? No? Okay then, let’s copy the first letter of each word and see what we have.

S – H – A – W – L

Since childhood, you’ve been taught to recognize patterns. Our brains look for patterns. You’ve been programmed to think in patterns. It’s therefore understandable that when you looked at the words above, you immediately recognized the apparent relationships among them. The ‘and’ word stood out and eclipsed all else. The solution was solved, your brain was happy that it didn’t have to work hard to distinguish the relationship and then it shut down.

When I was a child, my parents advised: "Don’t believe everything you read." Today, with the advances of science, software technology, and Quantum theory, we must now say to our children: "Don’t believe everything you read, hear, or see."

Quantum, along with software, has changed the way we perceive our existence, and as the science and technology develops, the paradigms of life change, not only in this country, but around the globe. Nearly everything you were taught in grammar school will one day be irrelevant.

So, where does this leave you? How does the advancement of scientific theory and technology fit into your world? Twenty years ago, life was like a game of chess. It was played on a flat checker board and you moved your pieces backward and forward, from side to side, and diagonally. You tried hard to move without opposition, but sometimes battles ensued—some you won; some you lost.

Today, the rules to the game of life have been altered. Your life-pieces no longer remain on the board. They float in the air in a playing field that’s undefined. Like before, the checkerboard runs horizontal and vertical, but it now also has layers of depth. Your deep-rooted thought patterns, once the backbone of your existence, are no longer practical in this new environment. You need a broader approach to how you live your life and how you solve problems. The old rule book is obsolete, and in order to be successful in business and in life, you must think in new ways. Life no longer travels in a straight line. Change your paradigms or you will be trampled by those who follow the bends in the road of life.

This week, begin a new path. Challenge yourself and invite new ideas. Search for new ways to solve old problems. Resolve with flexibility, and think collectively, meaning without prejudice and narrow-mindedness. Enjoy each new challenge and rejoice in knowing that you are now living in a way that will allow you to reach new heights both in business and in life.