The Link Spiel

Link Spiel Has A New Home

2009-04-28T13:41:00.006-04:00

I started this blog in 2005 and used it until 2008 as a place to talk about link building.

In 2008 I moved off Blogger and onto a "real" domain - LinkSpiel.com

I blogged on LinkSpiel until early 2014 when I decided to fold it into the blog on my link building site Alliance-Link.

If you're looking for information on links, content promotion, publicity or digital marketing in general, stop by.

https://www.alliance-link.com/link-building-blog/

In 2017 I started a Link Building Tool Directory on Alliance-Link, take a look when you have a chance.

https://www.alliance-link.com/link-building-tool-directory/

Jingle Links. Yeah Baby!

2008-12-17T14:24:00.003-05:00

It's time for our annual Jingle Links Sing-a-long!

Dashing through the blogs, I came upon the posts, dishing about paid links that no one’s supposed to host.

That Google it keeps saying, if you host these links,

We’ll zap them all, give no love and watch your site sink - sink.

Ohhhhhhh ....

Jingle links, jingle links, jingle all the way.

Oh what fun it used to be to buy paid links all day – hey!

Jingle links, jingle links, jingle all the way....

If Google could I know they would just wish us the hell away.

From all of us at Alliance-Link and The Link Spiel - Happy Holidays!

Guilty (in a good way) By Link Association

2008-11-17T03:30:00.006-05:00

An article in our local newspaper caught my eye today; it was a short piece on how the public relations folks in a neighboring County were going to offer a variety of new programming on their school and government cable channels. It also pointed out how the school system was using YouTube to host its video's and had plans to add more.

My link spidey senses got all tingly as the ideas whirled in my head; I immediately started thinking about the opportunities I could take advantage of on local access cable. I headed over to the County site to see how and where to submit video content and found this on the Production Request page:

All York County Government and York County School Division offices, departments, agencies, governing bodies, boards and commissions are eligible to submit requests for programs, public announcements for cablecast or internal use, and/or requests for program production services to the Division of Video Services. Other individuals or groups are not eligible unless sponsored by an eligible user.

Ok so maybe not the dot-gov-link-gold-mine I had first envisioned but no matter, this still may have link building potential for both direct and residual links.

If your business caters to local government or the school division, look for sponsored programs and special events where local business people are called upon to donate goods and services. Video tape your products being used at the event and work with your government contact to have the tape included on the local cable channel. (remember, you have to be sponsored by a "eligible user"). Be sure to include contact information at the end of the video.

You can also send the same video to your local television stations for rebroadcast on weekends when news stories are slow and they're looking for content. Never hurts to try!

If your school system or local government has a YouTube channel, start a dialogue and leave comments. There's no link popularity to be gained but you'll build plenty of community popularity as well as credibility.

Associating your business through in-direct links on local cable channels might not generate a measure of green through your toolbar, but it may help grow the green in your wallet! Pop over to your local cable station and see if there's an opportunity to submit links either directly or through a sponsorship. You'll be guilty by association in a good way no matter what you do!

Get In Touch With Your Inner Link Self

2008-10-30T11:14:00.005-04:00

We don't talk much about surveys when we discuss link building, probably because a lot of webmasters feel their keyword lists should suffice as research when they're trolling for links.
But really - your keyword lists don't tell you about people's loyalties or personal preferences which is what you need to know before engaging in the more promotional link building.

From my experience, people like to have packaged solutions, they want specific tactics and the sites to use them on. I think that's why directory submissions are so popular and the center of so many link discussions. People can wrap their heads around the whole process because it's a no-brainer.

Find directory, qualify, pay for submission, submit. Bam, one-way link in place. Easy peezy.

I like easy too but know from doing SEO that easy doesn't boost your site in the serps. That easy normally begets links that don't pass strong link popularity and that easy ends up making you work harder down the road.

Which sucks. That's where the research in the beginning really pays off. Talking to people, doing surveys, buying trend reports etc - all those things help you get in touch with your customer base and eventually in touch with your inner link self.

I say this all the time ad-nauseom but it's true: if you were doing business on Main Street you wouldn't just take out a yellow page advertisment and be done with it. You'd find out from:

friends

family

the Chamber of Commerce

Better Business Bureau

your industry association

trend reports

local newspapers

SCORE

SBA (Small Business Admin)

resources like ConsumerWorld.com

Federal Citizen Information Center (in Pueblo CO)

SURVEYS YOU CONDUCT

... and so on where the people likely to buy your products frequent, trends in their demographic, what publications they read, etc. Then you'd go and advertise there as well.

Talk to the people who buy your stuff. Talk to friends and family and figure out what they're doing online. We live in a SEO centric world and don't search or think like the average consumer. Don't assume your customers think like you do, or search like you do because they DON'T.
Find out where your customers go and do everything you can to place ads in those locations. Keep talking to them, keep asking questions, keep in touch. You'll build exposure, gain trust and accrue links if you do.
photo found on AzureInspired

Friends And Photos From SMBU

2008-10-04T00:02:00.007-04:00

Here's a bunch of photos from the last Small Business Marketing Unleashed conference in Columbus Ohio. It was a great show and I enjoyed being part of it.

This is Diane Aull (Torka) and I at the COSI charity dinner the night before the conference started.

Rachel Phillips of Search Engine Guide and Diana Adams from Pole Position Marketing.

Matt McGee and I

Christine Churchill in one of her sessions talking about keywords.

Rachel Phillips, Irma and David Wallace who all apparantely coordinated wardrobes.

Robert Clough and Jennifer Laycock of Search Engine Guide. Along with Rachel and Vickie Evans (Jen's mom) they did a great job putting this conference together :)

Michael Stebbins and Matt McGee. Mouths open and in awe of something witty I said. (cough)

Stoney deGeyter being Stoney.

Notice his photo is larger than the rest. That's because I wanted everyone to see his new long hair-do and because I took these photos from his Flickr account without asking.

Chris, Heather Lloyd-Martin and myself at dinner the first night.

One of the best parts of being at these shows is seeing your buds. Heather was the first person I made contact with in this business, it was sometime in either 2000 or 2001. (neither of us can remember).

I met Chris (along with Jill) in Dec 2002 at my first SES in Dallas. I had been working for Jill for almost a year at that point but had never met her in person. That was the last time for Dallas, the show moved to Chicago the next year.

Seems like yesterday :)

Here's the rest of the photos: SMBU Flickr and Stoney's set. Enjoy.

Who Knew Martha Stewart Was A Link Building Role Model?

2008-10-02T20:29:00.012-04:00

If you’re planning to attend Search Marketing Expo East 2008 in New York October 6-8th, stop by one of the linking sessions and say hello.

I'll be on three panels; Link Building Bootcamp, External Linking Tactics and Tools Glorious Tools where I'll be doing what else... link tools!

If you still need to register I’d be more than happy to share my SMX Speakers’ discount which is $150 off the all-access pass. Whoo hoo!! Just holler!

That's right, a clear no link required freebie. No request for a link, no requirement for anchor text. Just a promo code for $150 bucks. Unlike our friends at Martha Stewart.com, we're not asking for a thing in order to get the freebie.

Isn't that great? Yeah we know the freebie isn't coming out of our pockets but we didn't have to mention it now did we.

I mean, answering all that email and sending out the promo code will take a ton of time but hey, that's ok with us! Even though time is money we're going to smile smile smile and email along because we're hoping our karma attracts lots of quality inbound links to this blog.

Aren't we the best? Time to go and play on twitter, see you around SMX East!

Cover Your Link Ass et

2008-09-25T12:08:00.012-04:00

There's been a couple of articles written on what to look for when hiring a link builder, one was done by my good friend Justilien Gaspard and the other by Sugarrae. Both give excellent practical advice to follow if you're hiring someone/firm to do your link work....

The rest of this article has been moved to the new link building blog on Alliance-Link. It can be found here https://www.alliance-link.com/link-building-blog/

Sir, Would You Like Fries With Those Links?

2008-08-28T11:30:00.000-04:00

Recently in several SEO forums I noticed a number of threads discussing ways to find and build "economical" links. The forum participants wanted to know how they could initiate "safe" reciprocal linking as well as "fast" submissions to free article directories. They reasoned these tactics were worth doing because both linking methods were "economical" and "easy" to use.

I understand some linking techniques can be expensive, tedious to implement and extremely time consuming, but tying your online business success to linking tactics deemed "easy", "fast" and "cheap" seems counter-productive. If you limit your linking to low-cost tactics or look at the practice as "link building" instead of "marketing for links" you're almost guaranteed to fail.

Using Tip Jars For Links

2008-08-25T14:35:00.003-04:00

I read a Sphinn today titled "Seth Godin Wants to Cheat Advertisers With Fake Clicks" and thought - yikes! Suggesting people click on adsense as a reward is stupid for lots of reasons but especially stupid on a link building level.

Clicking adsense might get the blogger a little money (or no money if he gets banned) but he/she will never know it's coming from YOU.

But hitting a tip jar ensures the blogger knows exactly who the donation is coming from. If you're interested in guest blogging or having the blogger review your products, donating to his/her tip jar is a great way to get attention to your cause.

Forget clicking the adsense, drop a tip. It might get you a link.

I'll Take Links And 11 Gold Medals Please

2008-08-13T16:02:00.003-04:00

I read about Morgan Freeman being involved in an auto accident last week and his subsequent surgery so I was pretty surprised to hear him congratulate Michael Phelps on his record number of gold medals in the commercial below. Did the man do the voice over from his hospital bed? Highly unlikely which means VISA taped this spot when Mr. Freeman did his other commercials knowing there was a very good chance Michael Phelps was going to blow everyone out of the water and make Olympic Gold History.

This VISA spot will forever be branded as the commercial vehicle associated with Michael Phelp's Olympic accomplishment, it launched the congratulations heard around the world! There's no price tag for that. Smart smart Visa, thinking ahead pays off.

Do you do any link building planning?

Planning as in mapping out link locations you want to get into and opportunities you can prepare for knowing something specific is coming up?

I know most of us aren't VISA and don't have the resources to hire the likes of Morgan Freeman, but the concept behind the promotion can be adapted to almost any industry. Anticipate an event, look for a content angle, create it and pounce when the moment is right.

A lot of successful "linkbait" is launched on the heels of breaking news or changes. We can't anticipate the future but we can plan around upcoming events, holidays, elections etc and write for them NOW. That way when the time comes you're ready and there before the competition.

The commercial isn't genius, but it's definitely pure gold for VISA. :)

An SEO Kindness Is Link Remembered

2008-08-05T09:38:00.011-04:00

A man named Joshua Spickler left a comment on my post Google Wants To Know About Incompetent SEO's (just below this one)

Here's what it said:

I really wish you posted more often. I find your blog to be one of the lesser known gems out there in the SEO blogging community. August 05, 2008

I'm not going to respond in comments, doing it here instead:

Joshua - that is probably the nicest thing anyone has EVER said to me in the 8 years I've been in this business. Your comment is way better than all the compliments I get on my wonderful, trend-setting, killer long hair or fabulous fashion style.

If there is one thing I could manufacture it wouldn't be money, bigger boobs or a smaller waistline, it would definitely be time.

Between kids, clients, my own sites, husband, my friends, two sets of aging parents, the yard, dog, two cats and all the volunteer activities I'm involved with at the kids school, kid's sports teams, and the nursing home there's just not enough hours in the day.

There's also another reason I don't post much. I really really really REALLY hate regurgitation for the sake of "me too-itis" or to read stuff that's obviously been written as a result of someone else's ideas and testing. There's no way in hell people can test and report on everything they write and I get that, but to write about issues and pass off as fact when they've never tested them is... well... stooooopid. (IMO)

There isn't much fact based information in this business because the engines don't let us see it. But there's even less original thought material shared. There's a lot of people who write about SEO and don't practice it. To me that's nuts, SEO is a technical and marketing discipline so you have to know and experience how it works to be able to share it with some voice of authority.

If you come back and say "well people don't want to share all their secrets" I'd get that and totally agree. But there's also a way to share without having to give away the farm. Sometimes it's better to weigh in on discussions with an observation or opinion than to write (or rewrite) a post on a topic that's been discussed to death. People need to get over themselves and join in on other people's conversations instead of boring us to death with yet ANOTHER link building post.

(insert sound of gagging here)

Sorry to over dramatize your comment with my responsive rant. But a simple thank didn't see appropriate AND I got another post of it so....

Thank you Joshua from Just Joshing You. From the bottom of my over-weight, badly dressed, sometimes abrasive but well intentioned heart. :) A kindness is link remembered.

Ok, the link building takeaway here in addition to all the feel-good stuff? When you get involved in other people's blogs, leave positive comments or just support another business in general by mentioning them, there's a very good chance they're going to return the favor and link to you. Like I did with Joshua. :)

I'm not going to tell you how to act, that's your business. The people who preach "be nice, treat everyone fairly" get on my nerves, not because I don't agree with being "nice", but because I dislike anyone telling me how to act. I'm almost 50 (next month people!!) so I understand I'm responsible for my actions.

Here's a linking fact learned from years of experience: people tend to link to positive, news worthy items where they're mentioned or highlighted. Drivel doesn't usually attract links. So link out, the karma will come back to you in links.

And have a nice day.

Google Wants To Know About Incompetent SEO's.

2008-07-11T11:55:00.008-04:00

Google recently changed it's "What's An SEO" page, they blogged about it on the official blog June 30. On July 1, Googler John Mu posted this in GoogleGroups,

Suppose a webmaster were to come to you and ask for advice on finding someone who can help optimize his site for search engines. How would you recommend that they get started? Where should they look for SEOs? Which questions should they ask? How could they recognize competent (or incompetent) SEOs?

Bold mine.

The last line caused my eyebrows to go up a bit. "Incompetent" as opposed to unethical, that surprised me. Dictionary.com defines "incompetent" as "not competent; lacking qualification or ability; incapable". Interesting, although I guess you could make a long-winded case the two are interrelated.

None of the people responding to John Mu's post focused on "incompetent" SEO's - but just about everyone used the word "snakeoil" in their comments. Again - interesting.

Anyone else wonder why a company who names spam control tools after certain members of the SEO community solicits feedback on incompetent SEO's?

Enough about Google, I want to end the week on a positive note.

Wiep sent me new baby pictures of his son Liam - here's my fav. Enjoy his bright face and the weekend.

Calling Matt Cutts To The Bat Phone

2008-07-10T10:18:00.007-04:00

This post has been moved to the new link building blog the Link Spiel. You'll find the entire post here: http://www.linkspiel.com/2008/07/mattcutts-bat-phone/

Dear Matt Cutts:

I hope this finds you well. :)

I'm writing to ask a question about anchor text and if you count the anchor found in a second link on a page. There's been a lot of discussion on this topic recently, it's an important point and one a lot of people want more information on so... since it's a subject only Google can definitively answer I thought I'd go straight to the source and ask.....

Trade You A Smarte Car For A Link

2008-07-08T12:19:00.002-04:00

In marketing, it's all about perception.
In link building, it's all about authority.
So how do you mirror the two for links?

If you've ever done any link building you know you have to either ask for or create something to attract links, they just don't drop out of the sky. Regardless of what method you use, in order to secure links you have to develop some content to arouse interest and stimulate action. The million dollar question then becomes - what's the best line to use to get a link?

If you owned a company that manufactured "Smarte Cars" and wanted to launch a promotional campaign where securing inbound links was one of your objectives, which approach do you think would net more links in the end?

Set A:

Paid links: "I'll give you $20 if you place my link on your page"
Reciprocal links: "Let's trade links, I'll put yours on mine and you put mine on yours"
Paid Reviews: "We'll pay a fee if you write a product review with my URL in it.

Set B:

Promotional product placement: "We'll pay you to place our branded link on your webpage and list you as a promotional partner in our sales collateral.
Incentive promotion: "Trade you a smart car for a link on your home page"
Content development: "Hey there Miss blogger, you write what we live. We'd love to be part of your audience would you consider posting my article on Smarte Cars? Even if you can't, please keep our article and the $10 gasoline coupon enclosed."

Which set of tactics do you think are more effective algorithmically when it comes to link building? Which set do you think will experience higher response rates?

Let's look at the relevancy factor first. Can't say one set will benefit algorithmically over the other, both sets of tactics should draw the same amount of relevance since both sets are placing links on pages thematically related to yours.

Can't say anchor text because the power behind the keyword works for either set of tactics as well. From a link popularity standpoint both the relevancy and anchor text components are duly represented so algorithmically either set would work.

And you can't say one set of tactics is sanctioned by the engines over the other because really, the principle behind both sets is the same. So which one do you think is more effective and why?

From my experience, the second set results in more responses and links secured. Why? Because the second set of tactics sounds more professional, conveys authority and gives the perception the end user is getting the better end of the deal. Waving incentives and reinforcing benefits will usually result in more open and response rates.

That old saying "it's not what you say, it's how you say it" is spot on in this situation. If you send out the old "swap with me for PageRank" type letter you'll find lower results than if you offer an incentive to act and develop your inquiry to sound beneficial for both parties.

Bottom line? Throw out those old letters and boring articles and incorporate incentives to your link building content. Extend a great gimmick, show them the benefits and make them an offer they just can't refuse.

Grab Your Profile Link Before Some Jerk Does

2008-07-01T01:47:00.011-04:00

Online, reputation is everything. It drives you professionally, personally and algorithmically. Have a good one and you'll see positive returns. Develop a bad one and you'll have to work doubly hard to come back into your customers good graces.

While it's impossible to monitor every venue showcasing public opinion and reviews, you can work to protect your reputation by registering your known brand/name with as many social media, forums, and discussion sites as you can, especially the popular ones in your niche.

Why? Well anyone can register any name at a social media site and pass themselves off as you. Or just register the same name and tie it up so you can't. If you've worked hard at promoting your name (or a forum nick-name), people will assume it's you they see on various social media sites. Imagine their confusion when some interloper starts posting differing opinions or ridiculous comments! By not registering your name you've lost the opportunity to build on it and promote yourself in that location.

You've heard the old saying..."online, no one knows you're a dog"? It's very true. Anyone can come along and register your username, no verification or identification required. Once they become "you", they can seriously damage your reputation by making outlandish accusations or promises on behalf of your company. At the very least they unintentionally cause confusion. It could go on for a while before you find out about it and by then... negative opinions are formed, reputations are damaged and people are left scratching their heads.

If you think it's a big waste of time to go around and establish your branded username, consider the time and expense it will take to get those negative comments deleted and the confusion straightened out.

Also consider the added link bonus you'll get by taking possession of your username; many of the social media sites allow clean links in their profiles. (LOL - what kind of link builder would I be not to find the link opportunity in this! ;)

Be pro-active and register your brand/name on as many social media sites as you can. Tie up your username and avoid damaging your reputation, don't make it easy for anyone to steal your online identity.

Is That Directory Worth Submitting To?

2008-06-27T15:48:00.013-04:00

This post can now be seen at http://www.linkspiel.com/2008/06/is-that-directory-worth-submitting-to/

It was interesting to see the number of questions that came in through comments and email after I ran the post below (Directory Submission Discount Codes) asking if Directories were still a viable link source.

If you follow this blog you know I think they have a place in your overall link building efforts but shouldn't be done as a stand-alone tactic. I consider them part of your foundational linking efforts and not your ranking salvation.

In my opinion, there are a lot of free and paid directories that are worthless for various reasons. Here's the short litmus test I use when trying to decide if a Directory is worth my time or money:

1. Is the directory page your link will sit on in the index of G and Y?

If the page your URL will be added to doesn't show up in the index, then it does you no good ranking wise. Then you have to decide if the traffic alone is worth it.

2. When was the page last cached?

If more than a couple weeks, you need to check for exclusions and nofollows. Or ask why. Or just move along.

3. Does the page have more adsense ads than submissions on it?

This is a particular pet peeve of mine. I don't think I need to compete with adsense ads when paying for a listing. If there's as many ads as submissions, I walk.

4. Does the directory allow you to deep link?

Linking to your main dot com is good, deep linking is better.

5. Does the directory allow you to use your own Title?

It's more advantageous for me to use "Link Building Firm" than Alliance-Link in my submission Title if I'm linking for rank. On the other hand, a handful of links with my company name doesn't hurt either.

6. Does the directory offer a lifetime link?

This is personal preference but - pay it once, be done with it, move on. If you go the annual route you may be asked to pay more the next year. My exception to my lazy-pay-it-once rule is Business.com

7. Is the directory listed in the Google Directory and/or the DMOZ?

The answer to that one should be self explanatory :)

http://www.google.com/Top/Computers/Internet/Searching/Directories/
http://www.dmoz.org/Computers/Internet/Searching/Directories/

If you spend a little time poking around all the Directory categories on the DMOZ you'll find a bunch of juicy little aged directory nuggets to add your site to, buy mailing lists from or strike up a promotional advertising deal. Use them for all they're worth!

When Bad Publicity Equals Good SEO Links

2008-06-05T01:22:00.003-04:00

Question: What does SEO, cool specs and lifestyle brands have in common?

Answer: Guest columnist Leon Bailey Green!

When bad publicity equals good SEO links
by Leon Bailey Green

Whether or not you believe all publicity is good publicity, you can't ignore the fact bad publicity can attract high quality SEO friendly links.

To put it lightly the likes of Amy Winehouse and Britney Spears have been through a lot lately. Both have been worthy of many a mention on the BBC News website. A link from the BBC is priceless to many SEOs.

A story on BBC News about Amy Winehouse's arrest in April contains a high quality link to her website.

Imagine the BBC News link juice that Kate Moss would have achieved over the past few years if she had her own website. More recently Dunkin' Donuts had to pull an ad featuring Rachael Ray wearing an Arab inspired scarf. The scandal broke, or was created (you decide), by a blog which probably unwittingly linked to the Dunkin' Donuts website.

Many traditional PRs say when bad things happen react quickly with your side of the story. In the online world quickly is even quicker. And you should consider reacting on your own website – well, you never know, some people might link to it (NB calculate the risk. Make sure that page doesn't get Google bombed for your brand!).

Visit LEON's website for more analysis on fashion, culture and lifestyle brands online.

Linking In Earnest

2008-05-19T01:55:00.009-04:00

I watched an amazing video last night - “Randy Pausch Last Lecture: Achieving Your Childhood Dreams” on YouTube.

This vid has been online a bit (has over 2.3 million views) so you’ve probably know about this guy but in case you don’t, Randy Pausch is a Professor from Carnegie Mellon who is dying of pancreatic cancer. He’s blogging and recording his final days as a way to leave a legacy for his very young children and draw awareness to this deadly disease.

The lecture on the video is part of an old academic tradition known as “The Last Lecture”. Professors are asked to pass on to their students all their worldly wisdom as if the next day would be their last. In an ironic twist, Professor Pausch was asked to do the lecture the same time he was diagnosed with terminal pancreatic cancer.

As I watched and listened to this remarkable 76 minute video, four things he recommended stood out for me:

1. “… be good at something, it makes you valuable”

2. “How do you get people to help you? By telling the truth. Being earnest. I'll take an earnest person over a hip person every day because hip is short-term.”

3. (Shows slide of Jackie Robinson) “Don’t complain, just work harder. That’s a picture of Jackie Robinson. It was in his contract not to complain, even when the fans spit on him. You can spend it complaining or playing the game hard. The latter is likely to be more effective.

4. "Work hard. I got tenure a year early. Junior faculty members used to say to me, 'What's your secret?' I said, 'it’s pretty simple: call me any Friday night in my office at ten o'clock and I'll tell you."

Professor Pausch wants us to take what he’s learned and use it to enrich our personal and professional lives. I see no better tribute than to apply his sage advice to my link building business and life in general:

1. Be good, it makes you invaluable. Attracting links is about setting yourself apart and/or creating a niche. Spend time developing your business and marketing your reputation rather than coming up with silly linking schemes.

2. Be earnest. Cutesy link bait may attract a handful of links, but content in demand is there for the long haul. The number one online activity after email is product search. Write content that answers your customer’s questions and provides value.

3. Work harder. Don't succumb to the mediocrity of your competitors. Look to offline promotions for inspiration and ways to set you apart. Don’t use linking tactics that can jeopardize your business.

4. Work hard. You can’t build quality links in a day. Or a week, or even a month. It takes time and energy to create the right content and/or find and approach sites that will do you the most good. Develop your content, your image and your reputation and you’ll become the authority site everyone wants links from.

If you’d like to see the PowerPoint slides Dr. Pausch’s used in the lecture, click here.

All Hail The Dot co.uk Link - Or Not?

2008-05-08T10:14:00.003-04:00

I talked with Dixon Jones from Receptional yesterday, Dixon lives "across the pond" and is someone I chat with frequently about link building and life in general.

It's always interesting to hear what fellow linkers are noticing and watching, especially those from other countries. There are subtle differences in linking tactics and approach based on cultural customs and engine variations so I'm always looking to pick up a tip or get input on things when they fall outside my native comfort zone.

I pinged Dixon to get his opinion on using dot com's versus country TLD's and because I thought his answer had a lot of great info in it and might benefit someone else, asked him for permission to reprint our conversation. He said OK so here goes...

debra: ....do you think it's better/more advantageous for a business in the UK to use a dot com? Or use a dot co.uk? How's that affect link building?

Dixon: When I read that question first, I thought you asked what was more "adventurous" rather than what was more "advantageous" - which is interesting, because the two words probably give me different thoughts.

Debra: Yeah well, sorry, my spelling sucks and I probably typed "adventurous" instead of "advantageous". Or maybe my subconscious is trying to tell me something. ;)- So what you think, dot com or dot co.uk?

Dixon: The absolute safe thing (SEOwise) for a UK company with a UK client base to do is to use a .co.uk domain hosted on a UK based webserver - then they should 301 redirect the .com domain to the .co.uk. However - this isn't my preferred approach - more about my preference later.

debra: How much later? I have to go get the kids from school soon.

Dixon: Later as in two seconds while I type this. I can't go but so fast.

debra: Ah. Sorry. Again.

Dixon: There are some really important pre-requisites here. The first is that you shouldn't even start if you do not own the .com domain AND the .co.uk. use a domain where you can control both if you can. If you do not, then there is a very real risk that the other TLD is taken and used in a similar way confusing your customers and the very least and having someone profiteering off of your brand at the very worst.

There are many .co.uk domains available where the .com is taken, and there is a tendency to jump on these. Before buying one, check that the .com owner is established in a different business and certainly not likely to be mistaken for you. Sometimes things happen the other way around. When I started out, I bought dixonjones.com ... but I was a poor man, and the .co.uk was cheaper. Unfortunately, dixonjones.co.uk was taken. Now there is a company of several hundred architects presumably kicking themselves for not buying the .com. (If they had at least thanked me for redirecting their misguided emails for 8 years I might care, but not even a Christmas card so far)

debra: Well that's pretty rude of them. Want me to point some links at them and....

Dixon: No no no. Anyway... The real key for Google last time I looked was where the server is hosted - not the domain name itself. I suspect that this may be changing over time, but the "adventurous" route is not to 301 the .co.uk to the .com, but rather to use the .com HOSTED ON A UK SERVER (very important) and then 301 the .co.uk onto it. This gives you a much better grounding on which to go global. Because let's face it - adventurous is nothing if not about expanding in the future.

debra: All that redirecting and being adventurous makes my head hurt.

(Inserted: Dixon ignores me here and keeps typing)

Another reason for needing both TLDs is that people in the UK certainly do assume a url and type it in. They are as likely to make a mistake using .com instead of .co.uk as they are the other way around.

debra: Yeah, using the dot com is easier and less typing. Glad to know people are lazy everywhere not just here in Virginia.

debra: So how do you determine where a site is hosted? Have a tool for this lazy person?

Dixon: If anyone needs to know where a site is hosted, there are a few tools - one is at http://geobytes.com/IpLocator.htm. You first need to ping the domain (which I do from the DOS/CMD window) "ping http://www.domain.com/" to get the IP number of the site. And for the record, Geobytes isn't mine.

###

Good information as usual, thanks for the input Dixon.

It's Hip To Be Link Square

2008-05-06T23:14:00.000-04:00

We recently had a great turn out at our quarterly lunch meeting of the Virginia SEO MeetUp. The afternoon flew by as the group talked and shared ideas on everything connected to SEO. There were lots of questions on things like which conference should they budget to attend and what new tools were out there. It seems all the talk of recession has a lot of SEO/SEM shops budgeting for only one show this year and only investing in tools with a clear ROI. That conversation alone was noteworthy but overall the one topic that sparked the most debate centered around link building and which tactics were working. Click to continue reading...

Is Traffic The New PageRank? No.

2008-05-04T15:37:00.006-04:00

How many times have you read an article or blog post where someone says "don't worry about PageRank, if the link will drive traffic it's worth pursuing." I'm betting you read that a lot and if you're like me, catch yourself scoffing just a little when you do.

Yes yes I know PageRank isn't a major component of the ranking algorithm anymore and yes I know it dates me but what the heck, I can't help myself. I'm a busy person with little time to look behind every page I come across so I let the toolbar set the tone. If there's a meter of green, the page passes the initial glance test. If not, I may do further analysis before moving on. For me, the PageRank meter is an adequate gatekeeper and one I can see present tense.

Traffic is harder to determine, there's no way to look at a site and see site traffic unless they offer something like Sitemeter on their pages. There's also no way to see which pages a search engine deems higher quality. You just don't offer stats publicly unless you're selling links in which case they should be provided in a media kit. As a result, it's tough to find out what a site is generating traffic wise and makes securing links based on traffic a gamble since it's a future tense metric. (meaning, I take a risk in securing a traffic based link. I can't tell the success of that link until it generates traffic).

But there's a couple of problems with my old habit.

First, it limits me to using just Google. That's not good since each of the "big three" use a different ranking algorithm I may miss out on an opportunity to find a good partner site by just using one.

Ok truth be told I don't like the idea of one entity having so much power and right now, Google has a lot. Don't tread on me, and power to the people comes to mind when I think of Google. (Which is pretty funny if you consider their motto.) And while Google doesn't tread, right now I feel like they are creeping along into everything and that kinda worries me.

Second, Google has been pushing the use of nonfollow which has prompted a good number of commercial sites to adopt it rendering any authority vote they cast almost invisible not only on G but Yahoo! as well.

Influenital sites like YouTube, the Wikipedia, Yahoo! Answers and now the greater portion of Flickr pink their links which means their authority doesn't flow. We've made them authorities by linking to them but do not enjoy the reciprocity that comes with partnership. Oh well.

And lastly, we know visual PageRank isn't a true representation of the real McCoy... not that it really matters in the big ranking picture anyway. I mean, why do people say things like " well the toolbar doesn't really show true PageRank". Does it show false PageRank? Well no according to Google, it just doesn't show what they see. It's a timing issue. Whatever.

All seems kinda dumb when you talk about it like this. So why does the fuss around PageRank continue? Good question. Better question might be - what's better at giving us the quick qualifying factor like the PageRank toolbar?

Don't tell me Alexa. Yikes! Maybe it's plain old search engine placement, an average of sites across the three engines.

The only tool I know that does that is Aaron's Myriad Search although I noticed it doesn't bring back any results for Ask Jeeves but includes them as an option on the main page.

For now I'm keeping my toolbar. Sorry Aaron, love Myraid and will use it but it doesn't fit on my toolbar. When it does I'll unhook the green meter and put it up there. Until then, here's looking at you PageRank.

Can you spare a Sphinn?

Forum Trolls Suck

2008-05-01T10:41:00.003-04:00

Click the link to enlarge cartoon unless you have super power vision. :)

Dude, Your Site Is Boring No Links For You

2008-04-29T10:21:00.023-04:00

At last week's SMB Unleashed Conference in Houston someone asked what was the hardest part of my job as a link builder. Was it the:

Massive amount of time involved in competitive research? Or -

The massive amount of time involved in negotiating space? Or -

Developing new and creative content that continually attracts links?

Nope, no and no again.

IMO, the hardest part of my job is telling someone you won't be able to secure the authority links they so desperately want because their site is a boring, forgetable mess. That doesn't mean I would muster up low quality links either, I just wouldn't work for them period unless they were willing to make some changes.

No matter how I spin it, when I tell someone " your site is boring and lacks credibility as a result. No one will link to it unless you make some changes..." that doesn't go over well with most people. It's easier when you have something tangible to point to like poor design, poor usability, outdated content, broken links, over-use of Adsense and no About Us page. But you're not always that lucky and it's never that easy, sometimes it's just a case of dull and boring.

It's easier to define credibility than "dull" since "dull" is somewhat subjective. Boring content is unemotional, unattached and one dimensional, so it stands to reason you're not going to find motivated people creating captivating pages that elicit credibility. Take dull and now add lack of trust and you have one dud site to try and secure links for.

To me, David Hasselhof is boring.

Vin Diesel is not.

Hamburger is boring. Kobe beef is not.

Birkenstocks are boring (and ugly). Jimmy Choo's are not.

Canned sales verbiage is boring and lacks credibility. Product reviews and testimonials are not.

You can say "boring" is a matter of taste much like beauty is in the eye of the beholder but really... when it comes to selling yourself and establishing credibility online, would you attract more confidence and links by:

Hosting information on David Hasselhof eating burgers in Birkenstocks Or --
Vin Diesel noshing on Kobe beef with a date in Jimmy Choos?

I'm betting the latter - unless of course you're Amish or somehow challenged.

OK so the example is a little extreme, but you get the point. Your link building and content generation campaigns shouldn't be where you scrimp on costs or creative energy, they're key to your overall online marketing success.

You can't afford to have a dull site or one lacking credibility if you want to attract links, build brand and drive targeted traffic. If you don't have content to use as a hook or the site lacks certain credibility elements then you need to spend the money and have them created otherwise, no one will link to you.

Old and stale beget no links and sales . Don’t skimp on paying for content.

Usurp Wikipedia And Build Authority. Cool.

2008-04-19T23:42:00.007-04:00

If you're in the market to find ways to usurp an encyclopedic interloper and wanted to reestablish a long time brand while helping websites develop topical authority in the process, how would you do it?

Seems Encyclopædia Britannica found one. They've created an information widget webmasters can use to place authoritative information on their sites from EC's databases even the paid sections. Here's what it looks like and the marketing spiel that was launched with it:

Britannica Widgets are here, and with them you can instantly post an entire cluster of related Encyclopaedia Britannica articles on your blog or Web site. Just follow the instructions and copy and paste the several lines of code associated with each widget as html into the appropriate place on your site. Any readers who click on a link will get the entire Britannica article on the subject, even if access to the article normally requires a subscription. Really. Try it.

So let’s say you have a site about philosophy, or astronomy, or basketball. Stick one of the widgets below on your site and your readers will instantly have access to Britannica’s coverage of the subject.

Hopefully Britannica won't get a widget smack for using these, will be interesting to watch and see what happens. I'm rooting for them.

Just A Link Laugh

2008-04-09T12:50:00.001-04:00

This is pretty funny and reinforces the notion people will do anything for money... or tequila shots. (try to hang to the end, that's the best part)