Yaro

Ataque Cardioco - Que hacer? Pt. 1

2012-01-02T18:17:00.001-08:00

Ataque Cardioco - Que hacer? Pt. 2

2012-01-02T17:59:00.000-08:00

Petrona Martinez - Bonito que Canta

2010-03-19T19:22:00.001-07:00

Catalino Parra - Documentary

2010-03-19T19:20:00.000-07:00

Yaro360 Talks to Home from Home Radio Show About His Music and Culture

2010-03-17T21:41:00.000-07:00

FOR IMMEDIATE RELEASE

CONTACT: Amalia Martino, BlueShoes Media
(425) 361-2754 / amalia@blueshoesmedia.com

Yaro360 Talks to Home from Home Radio Show About His Music
and Culture, Airs Monday, March 20

Los Angeles/New York City/March 17, 2010 – Yaro Celis, professionally known as
Yaro360, sat down with Christabel Nsiah-Buadi to discuss his relationship with African
Americans, reveal the political roots of Salsa music and how his culture resonates in his
work, for the Home from Home radio show, which will air on Monday, March 20.

On the heels of the Torii Hunter controversy, in which Hunter referred to dark-skinned Latin baseball players as “imposters,” Yaro delves into the complexities of the
relationship between African Americans and the Black Latino community.

Yaro is a music producer whose catalogue spans popular, urban, world and R&B and
whose talent for injecting African drum and Afro Latin chants gives modern music a
worldly texture and depth beyond a single genre. His colorful upbringing has always
included music: his youth stretched from Bogotá, Colombia and Mexico, to his late
adolescence in rural America. After a year in Glasgow, UK, he now enjoys a
professional career that straddles New York City and Los Angeles.

Others appearing on the show include Janet Johnson Bryant, founding member of the
Liberian Mass Action for Peace and Academy Award winning filmmaker Gini Reticker
about the impact of the civil war on Liberia's agriculture.

Home from Home is a multimedia radio show that celebrates the diversity of the global
black experience through interviews with newsmakers, artists and thinkers from all
corners of the globe, who connect to the African Diaspora experience.

Listen live and provide feedback at http://hfhshow.com and http://twitter.com/hfhshow
Learn more about Yaro at http://yaro360.com - http://soundcloud.com/yaro360 - http://www.last.fm/label/atrato?ac=atrato

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Media Contact:
Amalia Martino
(425) 361-2754 office
amalia@blueshoesmedia.com
BlueShoes Media is a Seattle-based entertainment publicity firm with national clientele.
http://www.blueshoesmedia.com

2009 - Flow Karibeno

2010-02-26T17:18:00.000-08:00

Inti - ZOl Naciente

2010-02-26T17:17:00.001-08:00

Bazuco Nights - 2008

2010-02-26T17:14:00.000-08:00

Yaro Collaborates with Colombia’s Chocquibtown, Hollywood Singer Cory Cooper and MC Ese Daz

2010-02-18T09:38:00.000-08:00

FOR IMMEDIATE RELEASE
CONTACT: Amalia Martino, BlueShoes Media
(425) 361-2754 / amalia@blueshoesmedia.com

Yaro Collaborates with Colombia’s Chocquibtown, Hollywood
Singer Cory Cooper and MC Ese Daz

Los Angeles/February 17, 2010 – Music producer Yaro lays down tracks for
Colombia’s most representative hip-hop group Chocquibtown, Hollywood singer Cory
Cooper and MC Ese Daz, to start the year.

“I am very excited to be working with such a diverse array of artists. Being from
Colombia and a fan of Chocquibtown, I love to hear how my productions compliment
their vocal and delivery abilities,” says Yaro. “Cory Cooper and Ese Daz are also very
talented and great to work with.”

Yaro has produced for artists such as Billboard Top Ten group T-Weaponz, DUB and
Machete/Universal Music artist Ese Daz, La Bruja, Alvare, Tragedy Khadafy, Inti, YG, and
Nardo Ranks.
The son of Nhorma Ortiz, a Musicologist and founder/producer of the
Internationally renowned Festival del Tambor y Africania, Yaro was raised in the Afro
Colombian culture on the Pacific Coast of Colombia. He has studied music theory,
Marimba, Conga, Flute and Guitar, and enjoys a professional career that straddles New
York City and Los Angeles.

Learn more about Yaro at http://yaro360.com and listen to select productions at
http://soundcloud.com/Yaro360

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Media Contact:
Amalia Martino
(425) 361-2754 office
amalia@blueshoesmedia.com

Yaro Produce y Presta su Voz Para Comerciales de Radio

2010-02-18T09:33:00.000-08:00

FOR IMMEDIATE RELEASE
CONTACT: Amalia Martino, BlueShoes Media
(425) 361-2754 / amalia@blueshoesmedia.com

Yaro Produce y Presta su Voz Para Comerciales de Radio en la
W 690AM, Los Angeles

Los Angeles/February 17, 2010 – Mejor conocido por sus producciones musicales y
catalogo que contiene temas populares, urbanos, RnB y globales, Yaro produce camas
musicales para la W690 AM en Los Angeles al igual que ha estado prestando su voz
para varios comerciales de radio.

La voz y producciones musicales de Yaro pueden ser escuchados en varios segmentos
para partidos de futbol, jingles, promos y comerciales para companias independientes
que se anuncian en la radio.

“Muchas de mis producciones tienen una vibra muy energetica y pegajosa la cual se
mezcla de manera excelente con la radio Hispana.” Nos comenta, Yaro.

La voz de Yaro ha estado adornando varios comerciales para la W690 AM, entre ellos;
Oficinas de Modificaciones, Hispanos Unidos, LA Mixers, varias oficinas de abogados, y
varios comerciales para seminarios.

“Nunca me imagine como talento vocal, pero los comerciales y segmentos que hemos
grabado me gustan, y los clients han quedado bastante satisfechos,” Dice Yaro.

Yaro ha producido varios artistas como T-Weaponz, DUB y artistas de la disquera
Machete/Universal Ese Daz, la Bruja, Alvare, Tragedy Khadafi, Inti, YG, and Nardo
Ranks. Es hijo de Nhorma Ortiz, musicologa y fundadora/productora del mundialmente
conocido “Festival del Tambor Y la Africania.” Yaro crecio en un ambiente
completamente musical. Su juventud la vivio en Colombia y Mexico y culmino su
adolescencia en Estados Unidos. El ha estudiado teoria musical, Marimba,
Percusiones, Guitarra y disfruta de una carrera que cubre artistas de ambas costas
desde Nueva York hasta Los Angeles.

http://yaro360.com - http://soundcloud.com/yaro360voiceovers

###
Media Contact:
Amalia Martino
(425) 361-2754 office
amalia@blueshoesmedia.com

Yaro Places Productions and Lends Voice to Radio Commercials

2010-02-10T22:39:00.000-08:00

FOR IMMEDIATE RELEASE

CONTACT: Amalia Martino, BlueShoes Media
(425) 361-2754 / amalia@blueshoesmedia.com

Yaro Places Productions and Lends Voice to Radio Commercials
on W 690 AM, Los Angeles
Los Angeles/February 9, 2010 – Known best for a musical catalogue that spans
popular, urban, world and R&B, Yaro places productions and lends his voice to various
commercials on W 690 AM in Los Angeles.
Yaro’s musical productions can be heard in radio spots for The Midnight Music Show,
Soccer Games Commercials, Radio Jingles, and Success and Motivation Seminar
Commercials.
“Many of my productions have an up-tempo vibe and fuse traditional Spanish genres
with modern music they work well on radio, especially in Spanish-language promotional
spots,” says Yaro.
Yaro has also recorded voiceovers for many W 690 AM commercials, including
Adriana's Insurance, Loan Modifications Law offices, Alpha Labs, Hispanos Uniods, The
Law Firm of Sydney B. Connor, The Law Firm of Guillermo Calixtro, Cadena de
Mudanzas, and many other commercials for LA Mixers & Motivation Seminars.
“I’ve never imagined myself a ‘vocal talent’ but I guess that’s exactly what I’m doing and
I’m enjoying it,” shares Yaro.
Yaro has produced for artists such as Billboard Top Ten group T-Weaponz, DUB and
Machete/Universal Music artist Ese Daz, La Bruja, Alvare, Tragedy Khadafy, Inti, YG, and
Nardo Ranks. The son of Nhorma Ortiz, a Musicologist and founder/producer of the
Internationally reno wned Festival del Tambor y Africania, Yaro was raised in the Afro
Colombian culture on the Pacific Coast of Colombia. He has studied music theory,
Marimba, Conga, Flute and Guitar, and enjoys a professional career that straddles New
York City and Los Angeles.
Learn more about Yaro at http://yaro360.com and listen to select productions at
http://soundcloud.com/Yaro360

Yaro Places Music on Sylvia Robledo’s Political Sazon Talk Show

2009-11-17T15:20:00.000-08:00

Yaro Places Music on Sylvia Robledo’s Political Sazon Talk Show

Los Angeles/November 17, 2009 –Music producer Yaro provides music for Political Sazon episode “CHICA on the Street 2: Carne Asada with the next Governor?,” which debuted on November 5, 2009.

Political Sazon is an online talk show centered around authentic Mexican food and casual political discussion and geared towards women and Latinos. It is an insider's look into the hearts of elected-ofﬁcials, community leaders, movers and shakers, and is hosted by the politically savvy Sylvia Robledo, a food aficionado.

“They wanted something with a Latin sound but not necessarily associated with one country or sound, not skewed one way or the other. So I created this piece with some Salsa influenced piano lines, smooth bass and trumpets, and I think it works,” explains Yaro.

As a music producer, Yaro’s catalogue spans popular, urban, world and R&B and he has a talent for injecting African drum and Afro Latin chants - giving modern music a worldly texture and depth beyond a single genre. Yaro is not yet another studio-bread producer; son of Nhorma Ortiz, a Musicologist and founder/producer of the internationally renowned Festival del Tambor y Africania, his colorful upbringing has always included music. Raised in Latin America and now enjoying a professional career that straddles New York City and Los Angeles.

In addition to Political Sazon, he has also recently produced for Axxent Music, DUB, Machete/Universal Music artist Ese Daz and AM Radio 690.

Listen to more of Yaro's productions at www.soundclick.com/yaro360 and Yaro360.com

###

Media Contact:
Amalia Martino
(425) 361-2754 office
(510) 435-7474 cell
amalia@blueshoesmedia.com

BlueShoes Media is a Seattle-based entertainment publicity firm with national clientele. http://www.blueshoesmedia.com

Music Producer Harnesses the Power of Sound

2009-11-12T22:04:00.001-08:00

Music Producer Harnesses the Power of Sound to Overcome Ailments and Train for Elite Boston Marathon

Yaro Uses Passion and Knowledge of Music to Improve Time and Inspire Distance

Los Angeles/New York City/November 10, 2009 – After entering and completing the 2009 Los Angeles Marathon (his first) in 03:41, Yaro set his sights on qualifying for the elite Boston Marathon and developed a training method that incorporates his knowledge of and love for music.

Yaro is the son of Nhorma Ortiz, a Musicologist and founder/producer of the internationally renowned Festival del Tambor y Africania and his colorful upbringing has always included music. Raised in Latin America and now enjoying a professional career that straddles New York City and Los Angeles, Yaro has produced numerous musical arrangements to motivate his marathon training by focusing on beats-per-minute (BPM) for speed and lyrical inspiration to push him past the finish line – by doing so he has seen a notable improvement in his time.

“It’s not just about picking my favorite songs, anyone can and should create a playlist on iTunes, but for me it’s about literally arranging a run; visualizing the terrain from start to finish, timing the BPM and practicing deep listening, along with deep breathing,” says Yaro.

Yaro began recognizing the mental and physical health benefits of running early on and attributes his improved self esteem, personal relationships and increased energy and brain function to his marathon training.

“I have always been athletic but I’ve never considered myself a runner so training is definitely a challenge for me. I used to get bored but I knew it’s was improving my life, so I had to introduce my passion for music to my need for running,” explains Yaro.

When he’s in Los Angeles, Yaro prefers training in the hills of Occidental College and the track at the Rose Bowl; while in New York he finds the track field by the Yankee Stadium and the George Washington Bridge motivational. But marathons are what fuel him. “The support of the crowd and other competitors are great but in the end, whether it’s tribal, house, electronic or urban that moves you, you’re really only competing against yourself,” says Yaro.

Learn more about Yaro and check out a sample running mix here.

Media Contact:
Amalia Martino
(425) 361-2754 office
(510) 435-7474 cell
amalia@blueshoesmedia.com

BlueShoes Media is a Seattle-based entertainment publicity firm with national clientele. http://www.blueshoesmedia.com

Political Sazon - Produced by Mr. Erik Garcia - Music by Yaro360 (Yaro Celis)

2009-11-12T22:00:00.001-08:00

Run Mix (MP3)

2009-11-09T14:26:00.000-08:00

Check our Run Mix. Mix we used to train for Marathons and other races.. Let us know what you think...

Bio fPress Kit

2009-10-04T14:29:00.000-07:00

Yaro is a music producer whose catalogue spans popular, urban, world and R&B and whose talent for injecting African drum and Afro Latin chants gives modern music a worldly texture and depth beyond a single genre. Yaro is not yet another studio-bread producer; his background and education give him a well-rounded understanding of music, instrumentation and production and sets him apart from the rest.

Working in both Los Angeles and New York, Yaro spends his days operating the boards at AM Radio 690 and his evenings in the studio. He’s recently produced for Axxent Music, DUB and Machete/Universal Music artist Ese Daz.

He learned the art of mixing and mastering while working at Dy-Nas-D Studios in the Washington Heights neighborhood of New York City and from there was recruited to produce, mix and master for Forever Studios in Manhattan. Forever Studios is owned by Forever Fields who has been mixing engineer for Ray Charles, Stevie Wonder and The Eagles, among others.

Yaro is the son of Nhorma Ortiz, a Musicologist and founder/producer of the Internationally renowned Festival del Tambor y Africania. His colorful upbringing has always included music: his youth stretched from Bogotá, Colombia and Mexico, to his late adolescence in rural America. After a year in Glasgow, UK, he now enjoys a professional career that straddles New York City and Los Angeles.

“I was raised in the Afro Colombian culture on the Pacific Coast of Colombia and I can remember as a kid being engulfed by drum sessions and live music. When we moved to Mexico, my mom enrolled me in music theory, Marimba, Conga, Flute and Guitar lessons. I remember being struck by how different the music was but comforted by the spirit it shared with my native music,” says Yaro.

Yaro’s experience with varied instruments is exemplified in his ability to play the Djembe and emulate other instrumentation in his productions.

By the time Yaro arrived in rural Iowa he was acutely aware of music’s power to affect culture and it’s ability to bridge gaps. “These guys worked in the corn fields all day listening to Tupac, Biggie, BonesThugs, Nas and Dr. Dre and knew the lyrics from front to back,” smiles Yaro. “It was a very profound time and I realized how culturally influential music really is.”

After graduating from the Lock Haven University of Pennsylvania where he played Division II basketball, and spending time in Europe, Yaro finally settled in New York City, committed to transforming music from his passion to his profession.

Grupo Niche, John Williams, Quincy Jones, NAS, Tego Calderon, Michael Jackson, and Hector Lavoe are among the artists that inspire Yaro and he has worked with many respected, underground urban artists including Billboard Top Ten group T-Weaponz, Alvare, Tragedy Khadafy, Inti (his brother and mentor), YG, Nardo Ranks and La Bruja.

“Music allows us all to express ourselves, release energy that otherwise can become cancerous, and I believe helps avoid depression and other mental and physical illness,” says Yaro. “I love the creative process and there are a specific artists like, M.I.A., Calle 13, El Gran Combo, Lil Wayne, and Akon that I am aiming to work with because I know it would be a good blend of styles.”

Apart from music, Yaro is a marathon enthusiast and recently completed the LA Marathon in 3:41 and is training to quality for the elite Boston Marathon.

Visit Yaro's Press Room Here
http://www.yaro360.com
http://www.soundclick.com/yaro360

____________________

Media Contact:

Amalia Martino
(425) 361-2754 office
(510) 435-7474 cell
amalia@blueshoesmedia.com

2009-09-25T12:55:00.001-07:00

went to a LRG show last night at OC. very inspiring. My respect for Jonas, talented and humble...

"Ayer lo Vi" - Inti & Yaro

2009-09-21T20:06:00.001-07:00

Paciencia y Cautela - Inti and Yaro

2009-09-21T20:02:00.000-07:00

Cicatrices - Inti, Daso, X..

2009-09-21T20:01:00.000-07:00

Chocquibtown - Colombian Hip Hop

2009-07-25T22:59:00.000-07:00

Chez Le Mac - French Hip-Hop

2009-07-25T22:57:00.000-07:00

Con Cotorra No - El Sujeto - DR

2009-07-25T22:55:00.000-07:00

Social Media Explained

2009-07-25T22:43:00.000-07:00

Social Media in Plain English from leelefever on Vimeo.

Chokyfire - Outkast

2009-05-12T15:14:00.001-07:00