tag:blogger.com,1999:blog-18696969949799923782024-11-01T06:36:15.641-04:00An adventure into the current and future concepts of marketing strategies.James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.comBlogger26125tag:blogger.com,1999:blog-1869696994979992378.post-29052280293629382362010-05-20T17:58:00.001-04:002010-05-20T17:58:55.249-04:00

Search Engine Optimization or a Pay Per Click Campaign When speaking with business owners, concerning their website marketing budgets, sometimes the question that is asked is should they use a SEO strategy or a PPC strategy.  I personally like to diversify my marketing efforts so I use a combination of both with several other marketing strategies included.  However, lets look at some

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-16227696893842434012010-04-20T17:34:00.000-04:002010-04-20T17:34:19.210-04:00

Email Marketing Campaigns An effective email marketing campaign can be an excellent marketing strategy.  By providing a sign up form for your website visitors, you harness information.  You are able to learn more about your customers and what they like and dis-like.  Lets face it, everyone that visits your website does not necessarily purchase your products or service at that

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com2tag:blogger.com,1999:blog-1869696994979992378.post-11224914216531514442010-04-13T13:13:00.004-04:002010-04-13T13:22:02.022-04:00

Consumer Behavior The study of when, why, how, and where people do or do not buy.  It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-33468745735766409842010-04-06T14:30:00.001-04:002010-04-06T14:30:00.690-04:00

Why take the time and money to invest in the design and development of a website just to have it sit on the Internet like an old abandoned building, or even worse, stand around on a smoke break, like some questionable employees do, just collecting a pay check.  Well, take into consideration that your website is an employee that works for the company like everyone else.  If it doesn’t

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-82623767892978682252010-03-30T16:53:00.002-04:002010-03-30T16:56:13.323-04:00

Defining a problem and having everyone or at least your target market see you as the solution is one of the ultimate goals of marketing.  When you mention marketing to most people they tend to classify marketing as sales or advertising.  Sales and advertising are a part of marketing, however, marketing is a much, much larger. Create a product and then decide how to market and

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-63668496872694121552010-03-25T18:22:00.003-04:002010-03-25T18:25:59.074-04:00

Throughout my marketing career, just as many other marketers have, I have had the responsibility of creating and implementing marketing plans.  I have found that there are many different techniques and channels for marketing different products.  Each product is like raising a child and even though every child has their own personality and special needs, for the most part every parent no

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Developing a marketing strategy is like creating a map to the future success of your business. It gives you an opportunity to mark X as the destination you are trying to get to and lets you see what the playing field looks like. Without a good marketing strategy its like you are just cruising on the highway with no destination. A business needs a destination, so everyone in the company knows

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-46884000668405615082010-03-11T14:32:00.000-05:002010-03-11T14:56:12.728-05:00

Just because you have a business license and you are the boss you answer to doesn't necessarily mean you own your own business. You can even have a staff of employees and still be self-employed. What's the difference? Well, the key difference between a business and being self-employed is that a business makes you money when you aren't there, being self-employed you have to be there to make the

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-12199537676527001832010-03-09T16:30:00.000-05:002010-03-09T16:30:00.416-05:00

The best investment that any business can make is in its employees. Creating a team of top notch employees that share the company vision and want to see the company succeed will offer the greatest returns overtime than any other marketing campaign.If you keep your employees involved in the business and excited, then they will promote the business in return. I personally believe that everyone

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-22620717774837763572010-03-02T19:45:00.000-05:002010-03-02T20:28:57.566-05:00

Well, I was listening to some hip hop the other day riding in the car and getting my shine on. As I remember the featured artist was Rick Ross. No need to mention which song he was performing because the main concept was the same. No matter what song he rapped he continued to say "Rick Ross" throughout the entire song. The bass and hard hitting drum patterns may have overpowered the words in

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-30505267548394199342010-02-11T17:26:00.000-05:002010-02-25T23:44:08.468-05:00

In today's economic crisis, businesses are working with very limited resources and personnel. Hourly Employees and Executives both are having to push themselves harder and harder to pick up the slack of trying to make a profit in an very financially unstable economy. I have even seen our CEO put down his golf clubs, roll up his sleeves and pitch in a helping hand.Being that staffs are so

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-52887648672872238382010-01-20T22:45:00.000-05:002010-01-20T23:09:43.820-05:00

What is Personal Branding? Personal branding is quite simply the future of career development. The global economy exposes us to great new products at affordable prices, but it also exposes companies and firms to great new talent. This is where personal branding comes in. Personal branding is the process by which individuals differentiate themselves and stand out from a crowd by identifying

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-20128777396575839652009-10-28T20:43:00.001-04:002009-10-28T20:43:39.681-04:00

Social Media Marketing ...How to ??View more presentations from iexpertsforum.

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-77159403646142188492009-10-26T12:00:00.000-04:002009-10-26T12:00:02.119-04:00

Web analytics is the study of the behavior of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.--Wilkipedia.comWe live in the information age and analytics are a great information

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Pay Per Click (PPC) advertising is a very simple concept. It is about producing sales leads. Instead of utilizing advertising dollars to annoy people that have no need of your products or are just not interested. You concentrate on people that are looking for you or the type of products or services you offer to be more precise, inbound marketing vs. direct marketing. PPC advertising is

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-61233290128903668762009-07-23T22:56:00.000-04:002009-07-25T05:05:28.911-04:00

Link building is an extraordinary way of making your website or blog popular. This process of creating inbound links to your website utilizes: newsletters, directories, search engines, and anything else a crafty marketer can think of. Link building has several advantages. It helps in getting quality traffic from relative sights which increases sales. The higher the quality of incoming links

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-9178602381944926632009-07-15T18:11:00.001-04:002009-07-15T21:22:18.989-04:00

Affiliate marketing is a simple but effective way of exposing your products to a wide range of viewers. With this internet marketing practice a business pays affiliates for each visitor or customer brought about by the affiliate's efforts. Basically it is a type of crowdsourcing. This form of marketing utilizes a very simple process:First, the affiliate agrees to feature the merchants products

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-79173381555023179982009-07-14T00:34:00.000-04:002009-07-14T01:40:00.537-04:00

I remember a time when we had to make a trip to the store to buy envelops, paper, and pens. Then on our way back home or to the office we stopped at the local Post Office to buy book after expensive book of stamps. Then we we prepared our correspondence and had to make another trip to the post office and wait in long lines to send our marketing messages to our customers only to have them thrown

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-72732810959864653052009-07-09T15:35:00.000-04:002009-07-09T16:59:50.807-04:00

So you have finally decide to make the investment and create a website to promote your business or service. Or maybe you just started a blog and you want to get the word out about it. After you have told all of your friends and family about your website and emailed your contacts and associates, its time to step up into the big leagues and get world wide promotion. This is where Search Engine

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-86908447093533401382009-07-06T20:12:00.000-04:002009-07-07T02:19:11.115-04:00

Wilkepedia defines Brand Management as the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-22160305460367420882009-06-27T18:15:00.001-04:002009-06-27T18:46:53.533-04:00

Tween Marketing usually referes to the promotion of products and services to young people between the ages of six and twelve. This multi-billion dollar industry deals with views and attitudes that are constantly changing. These tweens that use to be happy playing with toys now turn their attention to music, fashion, and their individuality. Why is this tweenie market so attractive to marketers,

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-7907067071940880092009-06-21T19:35:00.000-04:002009-06-22T01:46:30.637-04:00

The latest craze in today's marketing feeding frenzy is interactive marketing. This new tool that has been added to the marketers' tool belt is yet another term that gets thrown around with little or no discussion of what it actually is or how it works. Wilkipedia defines interactive marketing as the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-85513640080482212782009-06-12T20:00:00.000-04:002009-06-13T00:59:13.611-04:00

Social marketing has become an important part of many a marketer's tool kit. Its metamorphosis into the choice buzzword for today's marketing specialist as they find that social bookmarking and social media websites are valuable sources for their needs. Wilkipedia defines social marketing as the systematic application of marketing along with other concepts and techniques to achieve specific

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-57096801409783340812009-06-04T01:09:00.000-04:002009-06-04T03:05:57.703-04:00

With increasing advertising cost and greater competition to sell products and services to consumers we, as marketeers, must form new strategies in order to keep our organizations competitive.  In a constantly changing environment we must stay lean and flexible in order to adapt and overcome.  One helpful tool on our tool bet would be the use of Guerrilla Marketing Tactics.  The real magic of

James Ashehttp://www.blogger.com/profile/16216504938021679061noreply@blogger.com0tag:blogger.com,1999:blog-1869696994979992378.post-75038057111410940992009-05-28T23:37:00.000-04:002009-05-29T00:17:57.307-04:00

Television by any marketer's standards is an exciting tool for getting your message out.  It offers not only sound but also a visual picture for your audience.  This double message reinforcement has helped to build franchise empires such as McDonald's and Coca Cola.  We have all sat back on Superbowl day and watched in amazement at the largest yearly advertising event entertain us with

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