Adspiration

My blogging year

2012-02-21T05:36:00.000-08:00

Sadly, my year-long blogging experiment has to come to an end.

Thanks for reading!

Pop-up theater

2012-02-20T05:27:00.000-08:00

Here is an ambient stunt for the Intel Ultrabook:

A Pop-Up Team of 60 people used Intel Ultrabooks to create made a digital wall. These mini-theaters showed video that cheered on skateboarders, provided menu options for diners, and other unexpected surprises.

Rough hands

2012-02-19T05:17:00.000-08:00

Here are some outdoor ads for Craftsman Tools:

The outdoor posters were written on sandpaper and invited people to "Rub here to ensure a manly handshake." The ads read:

"Delicate hands don't close deals"

"Dainty hands make a poor first impression"

"Soft hands won't impress her dad"

To see this ad, place under direct sunlight

2012-02-18T05:18:00.000-08:00

Here is a billboard from Brazil for Nivea:

Using one million light-reflecting beads that would reveal its color when exposed to ultraviolet rays, this billboard in Rio de Janeiro would only appear when the sun came out. The brighter the sun shone, the more intense the color of the beads became.

NIVEA Sun Art (ENG.) from AgênciaClick Isobar on Vimeo.

The keyboard letters needed for easy online booking

2012-02-17T05:43:00.000-08:00

Here are some print ads from Mexico for the online booking website Hoteles.com:

Baked potato bus shelter

2012-02-16T05:05:00.000-08:00

Here is an ambient bus shelter for McCain Ready Baked Jackets:

Bus shelters in York, Manchester, London, Nottingham and Glasgow allowed passersby to press a potato button to have a whiff of baked potato.

Interactive car entrance

2012-02-15T05:17:00.000-08:00

Here is an outdoor ad from Germany for Mercedes:

Digital ad displays in the Berlin Underground were fitted with a system that allowed passersby to use their remote key entry systems to interact with the ad. Each time they triggered the system with their key fob, a little surprise came out of the Mercedes.

Paper craft car

2012-02-15T05:00:00.000-08:00

Here is a papercraft-style commercial from Brazil for Chevrolet:

Nice touches in the spot include the squirrel on the stick and the quick big-wheel tire change across the river.

The field book of love

2012-02-14T05:09:00.000-08:00

Here is a sweet Valentine's Day video for Field Notes:

Field Notes: Red Blooded from Coudal Partners on Vimeo.

Music to get down to

2012-02-13T13:28:00.000-08:00

Here is a print ad tribute to Serge Gainsbourg for French premium television channel Canal+:

Health insurance for travelers

2012-02-12T05:01:00.000-08:00

Here are some print ads from Argentina for Medicus Health Insurance:

This health insurer provides "Medical assistance for travelers" and helps them with CUTs, GERMs, LUMPs, PAIN, and other kinds of ILLness.

We claim this space ...

2012-02-11T05:16:00.000-08:00

Here is a billboard for BBC America that reads, "We claim this space in the name of quality British television." And its' nearby sister billboard...

Here are some transit ads for some of BBC America's programming that reads:

"Gordon Ramsay claims no responsibility for the dining car in this train."

"If you were a time lord, you would be home by now or 700 years ago."

"Ejector seats courtesy of the Graham Norton Show."

"Even the loudmouth next to you would sound better with a British accent."

"My other commute is in a Tardis."

Dental bowling

2012-02-10T05:41:00.000-08:00

Here is an ambient ad in Germany for dental insurer Karstadt Quelle:

A brick in the head

2012-02-09T05:03:00.000-08:00

Here is an outdoor flyer from Brazil for Norcon Safety Work workshop:

Scrabble print

2012-02-08T05:20:00.000-08:00

Here are some print ads from Costa Rica for board game Scrabble:

Check in

2012-02-07T05:59:00.000-08:00

Here is a print ad for the Finnish AIDS Council:

Flying people in the city

2012-02-06T05:36:00.000-08:00

Here is an ambient stunt in New York for the film Chronicle:

Radio-controlled "humans" were flown around the city. In the movie, three friends gain super powers -- including the power of flight.

Turning billboards into bags

2012-02-05T05:27:00.000-08:00

Leftover vinyl from billboards, bus shelters and bus wraps were used to create these bags for Chevrolet Canada:

Moving porn

2012-02-04T05:44:00.000-08:00

Here are print ads from the UK for .XXX Adult Domain:

A chocolate Like

2012-02-03T05:17:00.000-08:00

To thank Cadbury UK's one million fans on Facebook, a gigantic Facebook Like thumb was made out of chocolate:

It took two days and three tons of chocolate to make the gigantic Like thumbs-up.

The web is what you make it

2012-02-02T05:02:00.000-08:00

Here is a clever video for Google:

The video tells the story of G. Rajendran, an artist from Southern India who used Google AdWords to revive the dying art form Tanjore, becoming a successful business man in the process.

Here is a video for Google Maps:

A giant cube replica of New York city was placed inside a gyroscope to show how Google Maps can provide live traffic updates, bus maps and GPS navigation. All with an extremely cool low-fi, Rube-Goldbergesque quality.

Gnomes galore

2012-02-01T05:57:00.000-08:00

Here is an ambient ad from Germany for toom:

To raise awareness for the German hardware store, The Gnome Protest was organized. Gnomes were placed in the city center with protest signs with slogans like "Seeds Not Weeds!" "Pain in the Grass!" and "Just Say Mow!" The back of the protest sign had copy about toom hardware store and the associated Facebook and Twitter pages.

Here are some print ads from South Africa for Stihl Leaf Blowers:

Tie the knot

2012-01-31T05:58:00.000-08:00

Here is a direct ad for Mariner Boating Holidays in Australia:

Hidden dangers

2012-01-30T05:45:00.000-08:00

Here are some print ads from Germany for Mercedes-Benz's Trucks:

Here comes the sun

2012-01-29T05:38:00.000-08:00

Here is an ambient ad in London's Trafalgar Square for Tropicana:

60,000 lightbulbs were used to create this Fake Sun for Tropicana's "Brighter Mornings" campaign.

Here is the Making Of timelapse: