TheBuzz101 #Brandchat Insights

Brandchat Notes: BRANDS + RELEVANCY

2019-08-23T06:30:00.000-05:00

Brandchat Notes: BRANDS + RELEVANCY

This week’s stats:

27 participants;427 tweets; reach of 379,839

See more chat stats and the entire chat transcript

OC: Tag a brand that you believe is timeless. Share why you chose them.…

I consider @LEGO_Group to be a timeless brand because it is consistently engaging and entertaining. - @thinkdesignvis

This time of year, we can always p… https://twitter.com/i/web/status/1067813759530356736 - @B2the7

A timeless brand for me is one that is consistent. You can count on their brand values + focus . For me, it's… https://twitter.com/i/web/status/1067813841935966208 - @mariaduron

When I think of Timeless brands I think of brands who have been in the game for a long time like… https://twitter.com/i/web/status/1067814047209406464 - @debraruh

The ad industry thought some of their brands were timeless, but... https://t.co/VKdHypwaPg - @Mr_McFly

See all the great answers to Question 1 here!

Q1: Share why and how you're involved in the BRANDING field. Pls, tell your career story.

@Swatch. Oh wait, that was 1985. Sorry. - @GeraldMoczynski

Started my marketing career as a proposal writer. Realized that building brands was far more interesting and impactful. @johncloonan

cont: Started an agency. Sold it off for a corporate gig. I've built over 100 brands now, no looking back! - @johncloonan

Do you really want ME to do this, #brandchat?It's a... https://t.co/dxJK6i3hEn - @Mr_McFly

I fell into advertising and decided I liked it. After working in agencies for 12+ years, I focused on the strate… https://twitter.com/i/web/status/1067816977585135620 - @OKsuziMarketing

See all the great answers to Question 1 here!

Q2: What are your favorite digital marketing tools especially those that help determine online brand development?

I'd love to find more tools to help folks with branding - especially authors just starting out. - @Kathrynclang

I'm all about analysis these days. I spend as much time in Tableau and Excel as I do anything else. - @johncloonan

Well digital branding tools are divided in to four categories: planning, designing, marketing and evaluating. E… https://twitter.com/i/web/status/1067819487272058881 - @thinkdesignvis

Ok so I have 0 creative skills in… https://twitter.com/i/web/status/1067819581794865153 - @iJoanneDorce

See all the great answers to Question 2 here!

Q3: How can brand handle or avoid political polarization and manipulation yet still be relevant?

If it's not in your place or vision then let it go. Keep your focus on the brand! - @Kathrynclang

We have to acknowledge how pervasive politic… https://twitter.com/i/web/status/1067822594177548289 - @Mr_McFly

Not all brands avoid political polarization, some have a stance and sometimes they get into trouble for that. I… https://twitter.com/i/web/status/1067822665627561985 - @thinkdesignvis

KEEP IT SIMPLE - in truth, it is simple, we just invest a lot of energy making it complicated. Thanks for the… https://twitter.com/i/web/status/1067822822494490629 - @Kathrynclang

Thing about branding as with any aspect of business you do your risk analysis before engaging with political mov… https://twitter.com/i/web/status/1067823132235493377 - @Sereneprincess

See all the great answers to Question 3 here!

Q4: How do you best reflect that your content has been updated and when?

I think being vocal about positive changes is always welcome anytime that you’re doing it! - @debraruh

Timing is everything. Before your audience gets bored with your content. If you sense there is a disconnect with… https://twitter.com/i/web/status/1067824095449047041 - @Sereneprincess

Repurpose and make sure it's relevant to the discussion now. The principles may be sound but it you're talking… https://twitter.com/i/web/status/1067824816202215424 - @mariaduron

Data analytics is ruling these days in planning and predicting how to update your content. Brands are increasin… https://twitter.com/i/web/status/1067825514755313666 - @thinkdesignvis

Especially for anything digital, you can see that people stop engaging. You need to monitor and actually analyze… https://twitter.com/i/web/status/1067825613438771200 - @OKsuziMarketing

See all the great answers to Question 4 here!

Q5: What do I need to think about in my Digital Marketing plan for a brand in 2019?

Planning is life. Things are moving so fast. If you plan ahead you get to oversee a tone of stuff wh… https://twitter.com/i/web/status/1067827470332657664 - @iJoanneDorce

See all the great answers to Question 5 here!

Q6: What relevant topics would you like to see discussed in ?

Maybe look into different market. see how Europe and Africa are doing with brand trends. Brazil also has a strong ad community. Check us out too ;-)
Definitely more diversity talk. - @iJoanneDorce

See all the great answers to Question 6 here!

Brandchat Notes: BRANDS + REACH

2019-08-16T06:30:00.000-05:00

Brandchat Notes: BRANDS + REACH

This week’s stats:

33 participants;330 tweets; reach of 660,322

See more chat stats and the entire chat transcript

OC What is the MOST important metric for a brand to monitor to assess how well you reach your audience?

See all the great answers to OC here!

Q1 On its own, reach can help you understand the context for your content. How?

It tells you how many people are potentially interested in your content based on targeting capabiliti… https://twitter.com/i/web/status/1085571031950131207 - @MDigitalPatrick

Are we talking # of impressions, or reach as in which #channels picked up the content/responded to it best? Tha… https://twitter.com/i/web/status/1085571280722628609 - @allisonryder

Reach has its place, it shows your potential, it’s just hard to gage exactly how accurate it is so take it with… https://twitter.com/i/web/status/1085571377959038977 - @breepalm

Reach can give you general idea if your content is on track with your targeted audience. If you're no… https://twitter.com/i/web/status/1085571494791516160 - @MeetEdgar

#Reach answers the questions: WHO are you talking WITH? (WITH not to....ENGAGE don't preach.)… https://twitter.com/i/web/status/1085571532854841346 - @michelletweet

See all the great answers to Question 1 here!

Q2 Is increasing social reach a game of who pays the highest price for ads? What non-paid efforts lead to increase in brand exposure?

Yes for Paid. For #Organic it is still a matter of who is investing in #SocialListening, #Authentic #RealTime… https://twitter.com/i/web/status/1085572356867846144 - @michelletweet

Not necessarily. Other people can help increase influence. By participating with other people, and their audien… https://twitter.com/i/web/status/1085572650590720003 - @SailorsBen

@FindTroy @mariaduron @Mr_McFly @GeraldMoczynski Growing organically as opposed to paying for a following shows… https://twitter.com/i/web/status/1085572862029819905 - @CyberMindsChat

Yes and no. Paid will increase impressions and might lead to conversions, but good organic work (and relationsh… https://twitter.com/i/web/status/1085573117001564162 - @allisonryder

Paying more and more for ads can just really make a brand look desperate if they’re not actively trying to engag… https://twitter.com/i/web/status/1085573138723889153 - @debraruh

See all the great answers to Question 2 here!

Q3 What software / tools come to mind to help you measure a brand's reach and ultimate your brand's digital health?

@FindTroy @Mr_McFly @mariaduron I'm always advocating for @GoogleAnaltyics and Search Console - you need them,… https://twitter.com/i/web/status/1085574665890942982 - @MDigitalPatrick

I've used @tweetreachapp for specific URLs/campaigns. I know we use @SproutSocial but it's been a lonnnng while… https://twitter.com/i/web/status/1085574993201848321 - @allisonryder

@FindTroy @Mr_McFly @mariaduron @googleanalytics and the analytic tools in each social platform! they might so… https://twitter.com/i/web/status/1085575178275512320 - @MeetEdgar

The best source of information is your audience / customer. While getting customer engagement on a survey or fe… https://twitter.com/i/web/status/1085575189574942723 - @SailorsBen

@FindTroy @Mr_McFly @mariaduron A3: We have weekly KPIs that we look at for each channel along with dashboards for… https://twitter.com/i/web/status/1085575232470114311 - @B2the7

See all the great answers to Question 3 here!

Q4 How does the conversation about your brand compare to conversations about your competitors? What do you do with that information? When should you care and when should ignore?

At Gil Media Co. we use @SproutSocial to conduct competitive analysis and report back to our clients how they measure up. - @carlosgil83

It ALL matters. Any conversation in your "world" is something to pay attention to. #Competitor audits show you t… https://twitter.com/i/web/status/1085577114521341952 - @michelletweet

From Hamilton: "We gotta stop 'em and rob 'em of their advantages ... yo let's steal their cannons." Use what o… https://twitter.com/i/web/status/1085577254346940417 - @SailorsBen

@FindTroy @mariaduron @GeraldMoczynski @Mr_McFly I’m really more concerned about the conversation around our br… https://twitter.com/i/web/status/1085577458550800384 - @B2the7

See all the great answers to Question 4 here!

Q5 What is your influence? Who is taking about you or your brand and what kind of impact do they have?

Not sure what my influence is . . . but people tend to tag me when talking indie publishing and #snarkyrainbows… https://twitter.com/i/web/status/1085580030636445698 - @Kathrynclang

Steven Covey talked about your circle of Influence and your circle of concern. Influence is what you can actual… https://twitter.com/i/web/status/1085580052086042624 - @SailorsBen

@FindTroy @mariaduron @Mr_McFly @GeraldMoczynski Current and former clients talk about… https://twitter.com/i/web/status/1085580173351763968 - @MDigitalPatrick

I’m as micro mini influencery as they come but I use my platform to promote positivity, living a positive life… https://twitter.com/i/web/status/1085580233745432577 - @breepalm

A brand's #influence is its ability to participate in two-way conversations that lead to positive sentiment (and… https://twitter.com/i/web/status/1085580392890068994 - @michelletweet

See all the great answers to Question 5 here!

Brandchat Notes: BRANDS + ANALYTICS

2019-08-09T06:30:00.000-05:00

Brandchat Notes: BRANDS + ANALYTICS

This week’s stats:

20 participants;242 tweets; reach of 292,185

See more chat stats and the entire chat transcript

Q1. Why would Twitter be seeking to replace the "Like" button? #brandchat

I like the "like" button though honestly it does trip me that it's a "heart".Would I prefer engagement as far… https://twitter.com/i/web/status/1060202480045342722 - @findTroy

Is perhaps making the digital equivalent of adding #PumpkinSpiceLatte to the menu: a… https://twitter.com/i/web/status/1060203234516656128 - @cortezbrothers

Following Facebook and LinkedIn, Twitter seems intent on creating a forum for meaningful engagement rather than… https://twitter.com/i/web/status/1060203246273380352 - @ideamktg

Not sure but would be interested to seeing what the logic is behind it - @B2the7

Twitter might beseeking to replace the "like" button for 2 reasons:1. Differentiation/U.S.PSocial platfo… https://twitter.com/i/web/status/1060204332132585472 - @bentleyu

See all the great answers to Question 1 here!

Q2.You've seen many people posting #IVoted but is it good for a brand to post on the trend of the day?#brandchat

Yes and No. Set the ball in motion, provide guard rails, and let the ball run its co… https://twitter.com/i/web/status/1060206469013012480 - @TheTwoRiveras

I fear that sharing photos of ballots on social media will continue the polarization of the political environment. - @GeraldMoczynski

Pics of cats, dogs, and kids bring people together. Pics of ballots split communities apart. - @GeraldMoczynski

I think you should share whatever you want! - @debraruh

Showing your ballot is little different from tweeting your support for a candidate or simply telling everyone on… https://twitter.com/i/web/status/1060207634043805696 - @ideamktg

Not sure if I would really want to share and open myself up for any potential backlash socially - @B2the7

See all the great answers to Question 2 here!

Q3. How much should a brand rely on or social to drive business & revenue? #brandchat

Relying too much on social media can be a mistake as they are for social interaction and sometimes people don’t… https://twitter.com/i/web/status/1060210090861649920 - @debraruh

It just depends on the business, how much money they, or the time they can invest in social media or other mark… https://twitter.com/i/web/status/1060210431044845568 - @AngelaHemans

It's a question of "relying" on social media where you don't have much control or "leveraging" social media to r… https://twitter.com/i/web/status/1060210638998380546 - @ideamktg

Nearly all (92%) small businesses plan to invest more time and money in social media in 2018.Most small busin… https://twitter.com/i/web/status/1060211201236500480 - @findTroy

Online retailer The Jacket Maker uses FB, IG, etc and plans to increase its social media investment this year b… - @findTroy

See all the great answers to Question 3 here!

Q4. Wells Fargo is back in the headlines for "finding" foreclosures that shouldn't have happened. What branding advice would you give Wells Fargo? #brandchat

I'm starting to think that Wells Fargo may need a complete name change. - @GeraldMoczynski

Maybe Wells Fargo needs to roll out its own wagon and horses during Superbowl commercials with an "Under New M… https://twitter.com/i/web/status/1060212535532474368 - @GeraldMoczynski

Well Fargo needs to make some major changes so they stay out of the news for all the negative.… https://twitter.com/i/web/status/1060212758749331458 - @B2the7

I have a financial advisor friends whose firm has ties to Wells Fargo, and they've done just about everything… https://twitter.com/i/web/status/1060212982007787520 - @GeraldMoczynski

Shrewsbury said Wells needs to ensure it strives for “operational excellence,” avoids “big mistakes” & be “supe… https://twitter.com/i/web/status/1060213442332758017 - @findTroy

Wells Fargo needs a "Truth Commission" like what South Africa did after Apartheid ended. Then staff may have more faith. - @GeraldMoczynski

See all the great answers to Question 4 here!

Brandchat Notes: BRANDS + COMMUNICATION

2019-06-14T06:30:00.000-05:00

Brandchat Notes: BRANDS + COMMUNICATION

This week’s stats:

25 participants;263 tweets; reach of 312,328

See more chat stats and the entire chat transcript

OC. If you were to choose a conference to attend about BRAND COMMUNICATION, what would it need to cover? #brandchat

Looking for some good suggestions!!! - @B2the7

I would want something with applicable steps on internal brand communication. Perhaps I've just run into confe… https://twitter.com/i/web/status/1105849444195598336 - @mariaduron

Things to cover:Defining your brandCrossing platformsDeveloping brand voice - @Kathrynclang

If course I read the question wrong…the contents that I would need would center around the customer… https://twitter.com/i/web/status/1105849810500882433 - @B2the7

See all the great answers to Opening Convo here!

Q1: If you were a speaker at a conference, what expertise in communication would you bring to the table that's brand communication related? (Love to tap into what BRANDidos super powers are :) #brandchat

I've done crisis communications back when I was at the American Red Cross. That's probably what would be my d… https://twitter.com/i/web/status/1105851568832733186 - @GeraldMoczynski

First and foremost, that is is ALL about relationships - you have to be invested in people if you want people t… https://twitter.com/i/web/status/1105851640890953728 - @Kathrynclang

I would bring the importance data is in understanding who your customer is, what channel they prefe… https://twitter.com/i/web/status/1105851645538254848 - @B2the7

But who you'd need to draw as the keynote speaker is Donald Rumsfeld. Regardless of your political leanings,… https://twitter.com/i/web/status/1105852333806706688 - @GeraldMoczynski

The power of #video to convey genuine #emotion in your #brand message to your #community! #brandchat https://t.co/fErwzY5meW - @MLLNNLmotivator

See all the great answers to Question 1 here!

Q2: What analytics would you measure in your BRAND COMMUNICATION? For Internal? For external? And, what tools would you use to do it? #brandchat

Taking notes on this one! - @Kathrynclang

“Brand as Character: Crafting Narrative Journeys for Products & Services” - @cortezbrothers

For communications campaigns we measure behavioral impact and reach. That allows you to establish the return on… https://twitter.com/i/web/status/1105853865935679492 - @cambartley

Internally, watch time. Externally, replies and reshares. #brandchat https://t.co/MNOQOGP7dz - @MLLNNLmotivator

See all the great answers to Question 2 here!

Q3: Internal marketing communication w/a client as a marketing agency or professional - best practices?
Pitfalls? Share them all. #brandchat

Don't blur the lines. Each #relationship needs to be respected and treated appropriately.… https://twitter.com/i/web/status/1105857553089605632 - @MLLNNLmotivator

Great practice! - @mariaduron

I love me a good contact sheet. Send them out after meeting where decisions were made so that ever… https://twitter.com/i/web/status/1105859369391009792 - @iJoanneDorce

I could spend the day sharing tips, so I'll focus on 3. 1. Your clients are people. Treat them as people. 2. K… https://twitter.com/i/web/status/1105859484671455234 - @OKsuziMarketing

All of this. Thank you, Suzi! a3 - @mariaduron

See all the great answers to Question 3 here!

Q4: What are your 3-4 actionable steps you would recommend to use in understanding the "customer's journey" #brandchat

Whatever you do don't split up the customer journey to different teams who don't see what each other does. This… https://twitter.com/i/web/status/1105859722987618307 - @cambartley

Plan it. Try it yourself. Sample group test. - @MLLNNLmotivator

https://t.co/VYGqjmHAKF

THIS ⬇️⬇️⬇️ - @mariaduron

Data and insights are so important in understanding who your customer is, what channel they prefer… https://twitter.com/i/web/status/1105860142153809922 - @B2the7

Yes! Beta test and really walk thru that. Great advice, Dan! - @mariaduron

See all the great answers to Question 4 here!

Brandchat Notes: BRANDS + RESILIENCE

2019-06-07T06:30:00.000-05:00

Brandchat Notes: BRANDS + RESILIENCE

This week’s stats:

17 participants;273 tweets; reach of 100,570

See more chat stats and the entire chat transcript

Q1. Social media is non-stop, every day, all platforms, juggling different media, topic, & content types, different groups, managing analytics & reports, etc.

What do you do when you get tired? Any tips or strategies that help?

#BrandChat

I go with Staff/Team because as I'm growing with clients and creating more content, I realize I have… https://twitter.com/i/web/status/1113459027613245440 - @tschill86

That's a great question! I go for a walk or take a break. I often find that switching from cont… https://twitter.com/i/web/status/1113460356477800448 - @bentleyu

Tools like @MeetEdgar free up my time so I can be in the moment. https://t.co/n4D7KUlyT2 - @MLLNNLmotivator

When I get #DigitalFatigue and get tired on always being connected, I tend to retreat. I try to get my… https://twitter.com/i/web/status/1113460728617426945 - @desimslaughter

See all the great answers to Question 1 here!

Q2. Internet is down. Social platform is down. Content that's scheduled gets deleted.

How do you approach salvaging? When do you stop trying to save it and plan an explanation strategy for the following day or week?

#BrandChat

I keep a record of the proposed imagery & content that is going to appear on my brand pages - this m… https://twitter.com/i/web/status/1113463585353678848 - @JBugs10210

It happens. I find it best not to panic. A lot of people start posting as soon as everything is up an… https://twitter.com/i/web/status/1113463677309550592 - @KarcherGroup

I wouldn’t bother trying to salvage. I’d just let the client know what happened! Social platform down is no one… https://twitter.com/i/web/status/1113463818242408448 - @breepalm

There's a brew pub client of ours that has no WiFi. The sign inside says, "No WiFi. Talk to each other." - @GeraldMoczynski

See all the great answers to Question 2 here!

Q3. You have a cold. A family member has an unfortunate health scare. Big Sporting Event. These or other scenarios happen before a big campaign

Do you have a contingency plan for such scenarios? What can/should you do? #BrandChat

Plan.Ahead. - Scenarios arise and shine a light on procrastination. This will lead to you rushing +… https://twitter.com/i/web/status/1113467252563693568 - @JBugs10210

I hear this being a struggle for some but my plan on this is simple "FIRST THINGS FIRST".#Family and… https://twitter.com/i/web/status/1113467719419035648 - @MLLNNLmotivator

This is where cross-training comes in. There should never be only 1 person who does what you do. You… https://twitter.com/i/web/status/1113467767657771008 - @KarcherGroup

YEEESS! 🙌🙌🙌🙌 - @FindTroy

It is so important to have a plan in place! Things come up! Make sure you have:👉🏾content cre… https://twitter.com/i/web/status/1113468954478108672 - @bentleyu

See all the great answers to Question 3 here!

Q4. How do you maintain spouse, family, close friends relationships when it comes to social?

We juggle speaking & networking engagements, live events, creating which means less time with our loved ones. How do you balance it all? #BrandChat

Having two young kiddos at home can prove difficult at times and I have found it useful to speak to… https://twitter.com/i/web/status/1113470479682211842 - @JBugs10210

Just make time specifically for them! Balance is different for everyone, so only you can decide what’s right for you! - @breepalm

Yeah! I get angry with the dog when he wanders in during and declares that he needs to relieve himself. :D - @GeraldMoczynski

Make sure you block of time to focus on you + yours!They are equally, if not more, important than… https://twitter.com/i/web/status/1113471143657259008 - @bentleyu

For me I schedule things that are important. With family and friends being of the utmost importance th… https://twitter.com/i/web/status/1113471364919386117 - @MLLNNLmotivator

See all the great answers to Question 4 here!

Brandchat Notes: BRANDS + MOMENTS

2019-05-31T06:30:00.000-05:00

Brandchat Notes: BRANDS + MOMENTS

This week’s stats:

16 participants; 247 tweets; reach of 90,646

See more chat stats and the entire chat transcript

Q1: What's a DEFINING MOMENT in YOUR personal life or professional career? And, why do YOU consider it a defining moment? #brandchat

@mariaduron A1: Moments in my personal life have shifted, mostly, from me to my kiddos (birthdays, lost teeth, spor… https://twitter.com/i/web/status/1126144856135434240-@JBugs10210

For me, a defining moment was becoming MOM. Nothing changed my life as significantly as that and shifted my pe… https://twitter.com/i/web/status/1126145055083905026-@mariaduron

I'll go with Getting Fired. I have nothing against the employer that fired me. I had just burned out on work… https://twitter.com/i/web/status/1126145201720807424-@GeraldMoczynski

One of my biggest recent defining moment was becoming a mother to a preemie which led to me transitioning to a p… https://twitter.com/i/web/status/1126145555418243072-@OKsuziMarketing

See all the great answers to Question 1 here!

Q2. How can brands CREATE defining moments? Internally or externally. #brandchat

We've been seeing this more often recently. Take a stand on an issue, especially if it cuts the margin initially… https://twitter.com/i/web/status/1126147714792640512-@_TimWelsh

You can create the moments by actively participating in your community, tapping into successes of… https://twitter.com/i/web/status/1126147773018124289-@JBugs10210

That's an interesting question -- can a brand create this moment or must it happen as a reaction to something… https://twitter.com/i/web/status/1126147831054491651-@GeraldMoczynski

When it comes to brands, it needs to be real and authentic and more than just words #brandchat-@B2the7

See all the great answers to Question 2 here!

Q3. Let's discuss the ELEMENTS of a defining moment. It's really about being worthy of being included in your customer's story. How does a brand align or earn that worth of being a part of the customer's story? #brandchat

It starts with being authentic and real without doing it for praise or awareness #brandchat-@B2the7

Go above and beyond Every.Single.Time. It needs to be part of your culture & consistent from top down in the org #BrandChat-

@JBugs10210

Part of it does this defining moment for your target resonate with your brand. Does it seem authentic and a natu… https://twitter.com/i/web/status/1126151601046077440-@OKsuziMarketing

Also by providing additional insights - a brand chat provide a moment that gives people a chance to see somethi… https://twitter.com/i/web/status/1126151647393210369-@mariaduron

See all the great answers to Question 3 here!

Q4. What brands have you experienced DEFYING people's expectations of how an experience will unfold? And, how did they do that? #brandchat

For me, it's always the brands that are good storytellers - but the key is that their customers/clients are tel… https://twitter.com/i/web/status/1126153989853274117-@mariaduron

Some brands that have done that for me are:@SouthwestAir @Cinnabon @DisneyD23 @DisneyParks @ewomennetwork@amazon #brandchat-@mariaduron

I really like how @Wendys has done it over the years and especially with nuggs for Carter #brandchat-@B2the7

Heard and/or experienced with the brands @Zappos, @DisneyParks, @Marriott , & @amazon #BrandChat-@JBugs10210

See all the great answers to Question 4 here!

Brandchat Notes: BRANDS + MARCH MADNESS

2019-05-24T06:30:00.000-05:00

Brandchat Notes: BRANDS + MARCH MADNESS

This week’s stats:

25 participants;261 tweets; reach of 267,901

See more chat stats and the entire chat transcript

Q1. How can college brands recover from an admission scandal? #brandchat #MarchMadness

First they need to be transparent with what happened, clean house and then communicate the ste… https://twitter.com/i/web/status/1108385577790066689 - @B2the7

Transparency and #humility are key! - @MLLNNLmotivator

https://t.co/xYkzp2K6DU

Turn to your values and mission—use that guide the next steps that you take, to manage the sca… https://twitter.com/i/web/status/1108385789627400192 - @MyCreativeShop

Maybe they need new celebs endorsing other, more ethical areas of their schools (diversity ini… https://twitter.com/i/web/status/1108385937065693184 - @allisonryder

See all the great answers to Question 1 here!

Q2. Would you expect to see most colleges come out with stronger or quieter brand messaging during #MarchMadness ? #brandchat #MarchMadness2019

I wouldn’t expect anything different than what we are already seeing during games in which the… https://twitter.com/i/web/status/1108387778532966400 - @B2the7

Stronger or quieter messaging about what? I'm sure recruiting goes into high gear for those schools during this… https://twitter.com/i/web/status/1108387786497949697 - @johncloonan

.I think most colleges (D1 - D3) and brands (B2C at the least) will push themed messaging or try to engage heav… https://twitter.com/i/web/status/1108388110264610817 - @FindTroy

Those in the #marchmadness I would expect them to be amped up. The underdogs, the… https://twitter.com/i/web/status/1108388211859079168 - @katwife

See all the great answers to Question 2 here!

Q3. How should colleges best capitalize on reach and brand awareness during #MarchMadness ? #brandchat

That's what I was talking about when I said they've got to go heavy into recruiting mode this time of year - th… https://twitter.com/i/web/status/1108389845590855683 - @johncloonan

This would be my answer. https://twitter.com/dsimanoff/status/1108389485438472192?s=21 - @TheTwoRiveras

This is the big stage for the colleges themselves to be in front of a much larger TV and mobil… https://twitter.com/i/web/status/1108390127301263360 - @B2the7

It's not enough to target the #MarchMadness conversation! Find the #influencers who are plugge… https://twitter.com/i/web/status/1108390281085374469 - @MLLNNLmotivator

Colleges should capitalize on brand awareness during #MarchMadness by emphasizing that they ar… https://twitter.com/i/web/status/1108391523232698369 - @nexgendynamics

See all the great answers to Question 3 here!

Q4. Who do / would you expect to be the big advertisers during the NCAA #MarchMadness tournament? #brandchat

It has to be @Nike and with @UnderArmour and @TheRock having just dropped their new gear expec… https://twitter.com/i/web/status/1108393771211898881 - @MLLNNLmotivator

Let see…@Wendys @pizzahut @CocaCola @CapitalOfficial @Allstate to name major brands but will a… https://twitter.com/i/web/status/1108393824043352064 - @B2the7

Laundry detergents?! Lots of #P&G, #churchndwight, snack and beverages. #pepsi #CocaCola etc., - @katwife

I would think similar advertisers as seen during the Super Bowl. -Automotive industry-Electr… https://twitter.com/i/web/status/1108394511380692992 - @TheTwoRiveras

Great brands mentioned before me (@Nike, @Underarmour) - what about @Puma, @BWWings,… https://twitter.com/i/web/status/1108394627802021896 - @JBugs10210

See all the great answers to Question 4 here!

Q5. Should / How should TV advertisers adjust key messaging during #marchmadness this year? #brandchat

Wouldn't even be focused on TV attention. Dive all in on #social, that's where people go during… https://twitter.com/i/web/status/1108395647143682050 - @MLLNNLmotivator

Rather than going to a 'full' commercial break, adopt what @NASCAR & @NHL do and have the ad… https://twitter.com/i/web/status/1108395680542965760 - @JBugs10210

Driving a message of integrity and it’s importance. This can be touched on both from the indiv… https://twitter.com/i/web/status/1108396017911808001 - @TheTwoRiveras

I would look at where the viewers are…social, mobile and video…Need to focus on these areas an… https://twitter.com/i/web/status/1108396051780771840 - @B2the7

See all the great answers to Question 5 here!

Brandchat Notes: BRANDS + VOICE SEARCH

2019-05-17T06:30:00.001-05:00

Brandchat Notes: Brands + Voice Search

This week’s stats:

14 participants; 191 tweets; reach of 104,571

See more chat stats and the entire chat transcript

Q1: What resources/podcasts/webinars/articles are you using to learn more about Voice Search + Voice Search Strategy? #brandchat

For me, it's articles. With Google and Alexa leading the way in Voice Search, I watch what they're doing. I ha… https://twitter.com/i/web/status/1123608958877544448-@mariaduron

I see it as a new tool that:1. It allows them to more easily multitask.2. It enables them to do things faster… https://twitter.com/i/web/status/1123609314361532416-@mariaduron

@jeffhasen has a new book called 'Art of Digital Persuasion' - he discusses emerging technologies beyond mobile… https://twitter.com/i/web/status/1123609548646965248-@AnhTNguyen

(cont'd). Good old-fashioned Google searching for articles/resources...ironic that I don't use voice search. LOL… https://twitter.com/i/web/status/1123609770643079168-@AnhTNguyen

See all the great answers to Question 1 here!

Q2. For the brands you work with, what tools have you used to determine the profile or your “Voice Searcher”? What have the results been? #brandchat

I think that current data measuring tools i.e. @sproutsocial @sendible @AgoraPulse @GoogleAnalytics are what… https://twitter.com/i/web/status/1123612881830993922-

@mariaduron

Once they have those measurements in place, they will still be our "go to tool" for all things measured. Do yo… https://twitter.com/i/web/status/1123613071984025602-@mariaduron

#bestpractice #brandchat a2- @mariaduron

See all the great answers to Question 2 here!

Q3. Think about your competition: How is your brand uniquely positioned to assist consumers via voice technology? #brandchat

Understand your consumers’ behavior on voice: Optimize content for how people use voice. Smart speakers give o… https://twitter.com/i/web/status/1123614116084617217-@mariaduron

GREAT question and something for brands to think about. Voice technology is going to MAKE brands re… https://twitter.com/i/web/status/1123614250688184323-@AnhTNguyen

Respond to consumers with answers related to your business: This includes prompts that are both informational… https://twitter.com/i/web/status/1123614404635918337-@mariaduron

Ensure digital assistants have accurate, real-time information about consumers: Powered by artificial intellige… https://twitter.com/i/web/status/1123614539356999682-@mariaduron

See all the great answers to Question 3 here!

Q4. If you had ONE THING you would caution a brand NOT to do in their Voice Search exploration/journey, what would that be? #brandchat

Rush!Take your time understand your audience first. Yes, voice is incredibly important, but… https://twitter.com/i/web/status/1123616932383678464-@bentleyu

Don't do this b/c everyone else is doing this.ASK: How does this fit into your overall brand strategy?How wil… https://twitter.com/i/web/status/1123617343333195782-@mariaduron

@katwife Yes, I agree. And, it's important to have a good understanding of that as you launch into this new tool. #brandchat a4-@mariaduron

See all the great answers to Question 4 here!

Brandchat Notes: BRANDS + BRANDING

2019-05-10T06:30:00.000-05:00

Brandchat Notes: BRANDS + BRANDING

This week’s stats:

35 participants; 257 tweets; reach of 304,189

See more chat stats and the entire chat transcript

Q1. For everyone, even the people in the back... What elements make up a "brand"? #brandchat

I think most important is a good product or service & then good brand! #BrandChat- @breepalm

I answered most, but I think actual quality of product/service is a close second. A strong brand will smooth th… https://twitter.com/i/web/status/1121070027493527553-@SaraBethMcP

For me, it's the business plan...BUT that should include your #marketing + #branding efforts.So 🤷🏼‍♀️#brandchat-@bentleyu

@Mr_McFly A1 #Community is always first for a #brand. #brandchat https://t.-@MLLNNLmotivator

@Mr_McFly A1.67165: Voice, message, community, product/service. #brandchat https://t.co/Pu9qeVAX6X-@MLLNNLmotivator

See all the great answers to Question 1 here!

Q2. How much work do you put into getting your clients/teams/etc. on the same page regarding the importance of the brand in all other program activity? I ask, because no one else ever does and we need to talk about the experiences at our places of work. #brandchat

3812 - The people in many ways are the brand so this is critical. #brandchat-@nymelonballer

The cobbler's children have no shoes. We do a LOT of work with our clients to get them consistent on brand and e… https://twitter.com/i/web/status/1121073201998594049-@SaraBethMcP

3812 You need everyone on the same page to move in one direction effectively and efficiently. I've made sure my… https://twitter.com/i/web/status/1121073633672212480-@OKsuziMarketing

3812 It's a front loaded conversation for sure. #brandchat https://t.co/IWPnCpDPDS-3@MLLNNLmotivator

See all the great answers to Question 2 here!

Q3. Good on @Hertz! This is a good thing for the industry. @Accenture may be a massive agency but this shows that regardless of size if you can't deliver there are repercussions! #brandchat

141592653589: This feels to me like Accenture is too used to its government contracts. #brandchat-1@GeraldMoczynski

This is also a valid A3.141592653589Lol.#brandchat-@Mr_McFly

Wow there are some gem turns-of-phrase in this piece https://www.theregister.co.uk/2019/04/23/hertz_accenture_lawsuit/ #brandchat-@allisonryder

See all the great answers to Question 3 here!

Q4. What brands have created the best Avengers Endgame and Game of Thrones content? #brandchat

Never watched a second of either. Carry on. #brandchat-@nymelonballer

Have y'all seen @Shutterstock's 'Game of Brands' where they reimagine the GoT houses as modern companies? That's… https://twitter.com/i/web/status/1121078884936691712-@SaraBethMcP

Also, @BuzzFeed remains the winner as far as capturing traffic by using pop culture as a driver. Who can resist… https://twitter.com/i/web/status/1121079266580541440-

Not many. Slapping a brand label on recycled past launches is not the best strategy & no industry is more guilty… https://twitter.com/i/web/status/1121079499347701761-@ShereesePubHlth-@SaraBethMcP

See all the great answers to Question 4 here!

Q5: For the untertainment of it all. Do you think brand guides, the way they are presently built, do the job of communicating what everyone needs to know in order to move forward in a meaningful way? #brandchat

NO. Absolutely not. Getting visually on brand is great, and that's what those guides usually hit, but you need t… https://twitter.com/i/web/status/1121079838125821952-@SaraBethMcP

Not really. Hard to fully encapsulate a brand in a 2d format. #brandchat-@nymelonballer

See all the great answers to Question 5 here!

Brandchat Notes: BRANDS + SPACE

2018-09-07T06:30:00.000-05:00

Wed, Aug 22 - Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET here:
http://www.tchat.io/ Enter the #brandchat hashtag and you’re ready to start.
Chat Moderator @mariaduron

OPENING CONVO - OC: Tag a brand you know as a "space brand" or a brand focusing on space? #brandchat
Q1: How would you describe the typical branding of the space industry right now? #brandchat
Q2: Space in itself is a brand and it's missing the beautiful storytelling that we do in advertising and it's yearning for specialists to come in and build that narrative. Discuss.
Q3: Americans rank NASA as the most trusted institutions out of media, organized religion, government organizations and nonprofits. What can brands learn from NASA? #brandchat
Q4: Asteroid mining, orbital 3-D printing, and–of course–manned spaceflight are all part of the modern-day space race. Tag brands that are entering or actively involved in space. #brandchat
Q5: Are there any special recommendations you have for brands considering branching into space? Is it the same as opening a new location? #brandchat
Q6: What is the biggest opportunity for brands in space? #brandchat

ARTICLES FOR THE CHAT:
https://www.campaignlive.co.uk/article/kitkat-red-bull-confusedcom-brand-space-race/1362072
https://www.prnewswire.com/news-releases/nasa-techshot-and-tupperware-brands-team-up-to-improve-plant-growth-aboard-the-international-space-station-300493433.html
http://adage.com/article/agency-news/space-frontier-agencies-brands/310931/
https://www.nbcnews.com/mach/space/china-amps-space-program-race-challenge-u-s-n666391
http://theconversation.com/private-companies-are-launching-a-new-space-race-heres-what-to-expect-80697

Brandchat Notes: BRANDS + SPACE

This week’s stats:

20 participants;259 tweets; reach of 154,175

See more chat stats and the entire chat transcript

OC: Tag a brand you know as a “space brand” or a brand focusing on space? #brandchat

I think we have to go with @SpaceX to infinity and beyond! - @HouWaterHeaters

@BoeingSpace - @GeraldMoczynski

@NASA @blueorigin @OrbitalATK are some I can think of. - @Musolek

@astropreneursHQ @blueorigin @blueorigin @MaxarTech @NASAInsight @sslmda @Virgin_Orbit @NASAHubble @NASAJPL @RocketLab - @mariaduron

See all the great answers to the opening convo here!

Q1: How would you describe the typical branding of the space industry right now? #brandchat

I would still say it's "out there" (pun intended) . And a lil' still back in the day sort of feel. You say "s… https://twitter.com/i/web/status/1034824113473417217 - @mariaduron

Well, when you ride the Metro in the DC area, you'll see space branding targeted at government funding. - @GeraldMoczynski

It seems lowkey and esoteric. I don't think it's meant to target the general audience. - @SanabriaJav

A1: I wonder who will redefine "the space" of Space #brandchat

Agreed. Space tourism will only be availble to the super wealthy until space vehicles are as common as cars are… https://twitter.com/i/web/status/1034825557807116289 - @Musolek

See all the great answers to Question 1 here!

Q2: Space in itself is a brand and it’s missing the beautiful storytelling that we do in advertising and it’s yearning for specialists to come in and build that narrative. Discuss.

@Musolek @blueorigin @virgingalactic Oooh, you're right it's @virgingalactic - @mariaduron

@AngelaHemans That means there's so much opportunity there for brands! - @mariaduron

Narrative and story of advertising in space will likely unfold as privatization happens in conjunction with the Space Force - @HouWaterHeaters

See all the great answers to Question 2 here!

Q3: Americans rank NASA as the most trusted institution out of media, organized religion, government organizations and nonprofits. What can brands learn from NASA? #brandchat

@NASA LOOKS like they try to be transparent......and aspirational. - @GeraldMoczynski

NASA is trusted b/c it's been the leader in the spot. We turn to NASA for news about space. In every movie, t… https://twitter.com/i/web/status/1034828065636057088 - @mariaduron

Consistency and elasticity. They must also figure out how to connect their purpose with the people a… https://twitter.com/i/web/status/1034828611122094080 - @Musolek

Brands can learn from the history @NASA and the space race as to why they are trusted. Conception, Invention, Delivery - @HouWaterHeaters

The #NASASocial program is fantastic and could be used as a foundation for bringing in social interac… https://twitter.com/i/web/status/1034830191141576704 - @TbroOnline

See all the great answers to Question 3 here!

Q4: Asteroid mining, orbital 3-D printing, and–of course–manned spaceflight are all part of the modern-day space race. Tag brands that are entering or actively involved in space. #brandchat

The fact that it's tough for more than a handful of brands to come to mind means that there's a universe of op… https://twitter.com/i/web/status/1034829818318217217 - @mariaduron

@PlanetaryRsrcs is one that comes to mind. #brandchat https://www.theguardian.com/science/2018/jun/09/asteroid-mining-space-prospectors-precious-resources-fuelling-future-among-stars?CMP=twt_gu - @mariaduron

@UnistellarScope contributing to citizen science! - @HouWaterHeaters

@SpireGlobal are making big moves #brandchat https://t.co/iVszMU8QRc - @Musolek

See all the great answers to Question 4 here!

Q5: Are there any special recommendations you have for brands considering branching into space? Is it the same as opening a new location? #brandchat

You need a really big, bright sign. - @GeraldMoczynski

https://www.campaignlive.co.uk/article/kitkat-red-bull-confusedcom-brand-space-race/1362072 - @mariaduron

@GeraldMoczynski it should also be floating somewhere up there. Solar billboards are next! - @HouWaterHeaters

See all the great answers to Question 5 here!

Q6: What is the biggest opportunity for brands in space? #brandchat

Well, there are no consumers there now, so it's limited to travel-related brands for now. - @GeraldMoczynski

... and water heaters.- @GeraldMoczynski

Travel brands as mentioned and mining are probably the largest commercial opportunities - @HouWaterHeaters

Cannot wait to see who takes the lead. - @brandchat

See all the great answers to Question 6 here!

Brandchat Notes: BRANDS + EDUCATION

2018-08-31T06:30:00.000-05:00

#brandchat questions for Wed, 9/13, BRANDS + EDUCATION
Join in at 10am CT: http://tweetchat.com/room/brandchat OR go to http://search.twitter.com

OPENING CONVO: Tag an Education Brand that manages their social presence really well. #brandchat

Q1: How can ed-institution marketers promote strong brand identity rather than ad campaigns/events? #brandchat
Q2: You advice/thoughts of teachers as brand ambassadors for ed-tech? #brandchat
Q3: Education becomes more commoditized - what unique value should local ed-institutions provide? #brandchat
Q4: Best ways schools can determine their positive and negative key brand associations? #brandchat
Q5: Creative ways/examples schools are attracting partnerships w/businesses & employers? #brandchat
Q6: How are internal audiences included and empowered during the realignment of a brand? #brandchat

ARTICLES:
https://www.nytimes.com/2017/09/02/technology/silicon-valley-teachers-tech.html
https://www.theguardian.com/higher-education-network/2017/aug/29/how-can-universities-build-brands
http://www.bizcommunity.com/Article/196/659/166798.html
http://www.journalgazette.net/news/local/schools/20170905/creating-a-new-brand-for-ipfw

This week’s stats:

20 participants; 297 tweets; reach of 117,814

See more chat stats and the entire chat transcript

OC: Tag an educational institution that’s done well inspiring prospective students? #brandchat

@UTexasMcCombs and @TexasTech - @mariaduron

@UMassAmherst - @TheTwoRiveras

We're partial to @UHouston.. Go Coogs! - @HouWaterHeaters

Crosstown rivalry at play but @RiceUniversity too! - @HouWaterHeaters

See all the great answers to the opening convo here!

Q1: Best practices & challenges for college media as they reach out to graduates/alumni? #brandchat

Might be a little biased, but I've been a fan of @IUBloomington, @LifeAtPurdue & @USIedu Can you tell that we'… https://twitter.com/i/web/status/1029748566598840320 - @BruceFoxInc

The biggest challenge for reaching graduates/alumni is life so the best practice might be to create more online… https://twitter.com/i/web/status/1029750480682065921 - @Kathrynclang

Staying in touch w/alumni is critical not only to the mission but to encourage the community to stay a communit… https://twitter.com/i/web/status/1029750852565647360 - @mariaduron

You need to leverage reciprocity as a college.The message needs to be: "You and your alumni are do… https://twitter.com/i/web/status/1029751204895748097 - @brand_m_blog

Honesty about what motivated the contact and a simple, quick explanation of how what they're asking… https://twitter.com/i/web/status/1029751282507100161 - @pairnetworks

See all the great answers to Question 1 here!

Q2: Discuss this statement as it pertains to school branding – What dazzled millennials is now out of touch with Gen Z. #brandchat

The more things change the more they stay the same. It is still about relationships despite the change in techn… https://twitter.com/i/web/status/1029752563284041729 - @Kathrynclang

As with any form of communicative media, if your activity on #socialmedia has not evolved at least generational… https://twitter.com/i/web/status/1029752849360740352 - @Mr_McFly

At the end of the day, every college/university has to understand that they have their own niche. Th… https://twitter.com/i/web/status/1029753463792697345 - @BruceFoxInc

It seems as if some millennials were dazzled by lifestyle features in colleges: recreation centers, residences… https://twitter.com/i/web/status/1029753576858509313 - @brand_m_blog

See all the great answers to Question 2 here!

Q3: Your best advice when the lines between academics and athletics blur in branding? #brandchat

Not sure that's a bad thing. Well, maybe it is. I grew up in PHX. ASU was known for athletics and parties, n… https://twitter.com/i/web/status/1029754870859886592 - @GeraldMoczynski

When lines begin to blur, go back to the basic mission and vision and see where they point. - @Kathrynclang

But then you have something like Notre Dame and Duke, which are good examples. - @GeraldMoczynski

I hate to answer a question with a question, however...Why would, or maybe how, would the lines of academics… https://twitter.com/i/web/status/1029755255293136896 - @Mr_McFly

The relationship between athletics and academics in universities in Canada is much different than the US, so I… https://twitter.com/i/web/status/1029755268320636929 - @brand_m_blog

See all the great answers to Question 3 here!

Q4: University enrollment numbers are predicted to stagnate. How can marketers and branding come to the rescue? #brandchat

@univpugetsound has deliberately made it part of their school goal to find every graduating student employment… https://twitter.com/i/web/status/1029756600301436928 - @GeraldMoczynski

Value. If you can convey the value add of your program, you’re golden. University education is stil… https://twitter.com/i/web/status/1029756848230940672 - @KodiHeininger

First of all, let's create more brand experts by having more granduate program in branding. I would like to see… https://twitter.com/i/web/status/1029756863947202561 - @brand_m_blog

Stagnation can be thwarted by showing tangible value for pursuing higher education. Marketing and br… https://twitter.com/i/web/status/1029757250439655424 - @pairnetworks

See all the great answers to Question 4 here!

Q5: What questions should educational institutions ask before bringing branding + marketing work in house? #brandchat

Question all companies should ask before bring branding and marketing in house is "do we have someone who un… https://twitter.com/i/web/status/1029758399951659008 - @Kathrynclang

Do you have the right resources ready for the teams to jump in? Are you will to invest in the tools… https://twitter.com/i/web/status/1029760543593246720 - @caff

See all the great answers to Question 5 here!

Q6: What are best practices + best resources to build a community around your school? #brandchat

Now here's where Athletics helps! - @GeraldMoczynski

Engagement. Give recognition to those who donate, volunteer, & care about the community &/or the sch… https://twitter.com/i/web/status/1029760074921717760 - @BruceFoxInc

See all the great answers to Question 6 here!

Brandchat Notes: BRANDS + FINANCES

2018-08-24T06:30:00.000-05:00

#brandchat questions for Wed, 8/1 chat, BRANDS + FINANCES
Chat moderator @mariaduron
Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET here:
http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.
OC: In what ways does accepting investment change the ways you manage your brand? #brandchat

Q1: How can you inspire confidence in investors with brand identity? #brandchat
Q2: What do you think has propelled @amazon to be the most valuable brand in the world? #brandchat
Q3: What percentage of a brand's budget should be spent on social/paid ads/investing in employees/PR? And, why? #brandchat
Q4: What's your go-to resource or information you review when justifying expenses? #brandchat
Q5: What has contributed to @WalMart's fall in brand value? #brandchat
Q6: What are some questions to ask before considering angel investment in your business brand? #brandchat

ARTICLES FOR THE CHAT:
https://www.creativelive.com/blog/5-ways-to-improve-brand-identity/
https://www.businessinsider.com/most-valuable-brands-in-the-world-for-2018-brand-finance-2018-2
https://info.fusefinancialpartners.com/blog/danger_of_angel_investors

This week’s stats:

24 participants; 296 tweets; reach of 267,894

See more chat stats and the entire chat transcript

OPENING CONVO (OC): In what ways does accepting investment change the ways you manage your brand? #brandchat

Accepting investors means your brand isn't just about what you like, what you think is cool. Your brand has to… https://twitter.com/i/web/status/1024675584109170688 - @SaraBethMcP

When considering investor's that type of acceptance for your business must be well thought out. When someone in… https://twitter.com/i/web/status/1024676304002662400 - @Mr_McFly

See all the great answers to the opening convo here!

Q1: How can you inspire confidence in investors with brand identity?

I would think there are different types of investors/investments: Ones that invest in the brand you have (keep o… https://twitter.com/i/web/status/1024676493539139584 - @BillSkowronski

Establishing a solid and quality footprint does a lot of the work and inspires trust in your brand. Social medi… https://twitter.com/i/web/status/1024677694192148480 - @eLocal

As the resident BRANDarchist here...Investors MUST understand your brand so that all parties involved know wh… https://twitter.com/i/web/status/1024677934479691776 - @Mr_McFly

Having a brand identity that aligns with your ultimate money-maker (ads if you're an attention/user-based brand,… https://twitter.com/i/web/status/1024677985239134209 - @SaraBethMcP

You can inspire confidence by having a well-rounded and thought out plan with financials. Once that plan is th… https://twitter.com/i/web/status/1024678352559525888 - @AngelaHemans

See all the great answers to Question 1 here!

Q2: What do you think has propelled @amazon to be the most valuable brand in the world?

@brandchat @amazon @mariaduron @Mr_McFly @GeraldMoczynski @findTroy @ImInStitchesLLC A2: they understand the consum… https://twitter.com/i/web/status/1024679543632785409 - @_MariaMarchewka

Amazon delivers on service consistently which is core to the brand's identity. It's challenged the marketplace in this area. - @OKsuziMarketing

Being ahead of the curve. They started out early and hyperfocused. Early success allowed them to expand. Everyo… https://twitter.com/i/web/status/1024679866061545473 - @eLocal

Amazon has so entrenched itself into people's lives with their ultimate convenience that they can't seem to shak… https://twitter.com/i/web/status/1024680002686775296 - @SaraBethMcP

See all the great answers to Question 2 here!

Q3: What percentage of a brand’s budget should be spent on social/paid ads/investing in employees/PR? And, why? #brandchat

Amazon is not driven by profit, it's obsessed with market share. It seeks to disrupt, and takes long term persp… https://twitter.com/i/web/status/1024680239560093697 - @joshmccormack

Investing in employees is first. If they aren't empowered to create a good experience, the rest doesn't matter.… https://twitter.com/i/web/status/1024682610893697025 - @SaraBethMcP

In this day and age, it’s smart to allocate a big chunk of your funds to advertising and reinvesting… https://twitter.com/i/web/status/1024683400689590273 - @_MariaMarchewka

I have to pull out @samfiorella's favorite answer, it depends, at least in part. It's necessary to know where… https://twitter.com/i/web/status/1024683649600552962 - @Mr_McFly

See all the great answers to Question 3 here!

Q4: What’s your go-to resource or information you review when justifying expenses?

I do a cost analysis for everything. What will it cost me (in employee turnover, new client acquisition vs. rete… https://twitter.com/i/web/status/1024684569113649152 - @SaraBethMcP

Mission |Goal Goal Goal|… https://twitter.com/i/web/status/1024685567001407488 - @SaraBethMcP

See all the great answers to Question 4 here!

Q5: What has contributed to @WalMart’s fall in brand value?

@Walmart has more competition who can provide strong price + service too (e.g., @Amazon). Plus customers now car… https://twitter.com/i/web/status/1024685656398807042 - @OKsuziMarketing

@Walmart A5. Amazon. Failure to innovate, refresh, rethink and re-engage. - @innovuse

Walmart has become synonymous with 'cheap', which is great for volume sales but not sexy or a purpose that peopl… https://twitter.com/i/web/status/1024685931234820097 - @SaraBethMcP

In Simon Sinek's book on why he talks about what happened with Wal-mart. They lost their way. It's not customer… https://twitter.com/i/web/status/1024687090762694656 - @joshmccormack

See all the great answers to Question 5 here!

Q6: What are some questions to ask before considering angel investment in your business brand?

(How much) do I need money to take my biz to X level or goal? What's my plan for operating at that level, and ho… https://twitter.com/i/web/status/1024686792962990084 - @SaraBethMcP

Let's see, what would the girl who spun straw into gold ask Rumpelstiltskin? His name? @innovuse

See all the great answers to Question 6 here!

Brandchat Notes: BRANDS + SERVICE BASED INDUSTRY

2018-08-10T06:30:00.000-05:00

http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.
OPENING CONVO (OC): What's the biggest challenge Service Based Industries are facing right now? #brandchat
Q1: What the biggest difference between service branding and product branding? #brandchat
Q2: What characteristics affect service based marketing? #brandchat
Q3: Service-based brands, as opposed to product-based brands, involve a multiple interfaces with the consumer, where the consumer experiences the brand at various levels. Discuss. #brandchat
Q4: Discuss this thought, "Consistent service brands through staff." Share your insights + resources. #brandchat
Q5: What service brands have done a good job of including their consumers in creating the service, not just consuming it. #brandchat
Q6: Corporate branding or individual branding - which is better in a service based industry? What circumstances are better for corporate or individual branding? #brandchat

ARTICLES FOR THE CHAT:

https://www.entrepreneur.com/article/238312
http://www.brandsandbranding.co.za/service-brands-moving-beyond-the-fmcg-model-a-uk-based-comment/
https://smartamarketing.wordpress.com/2012/08/08/branding-for-services-firms/
https://researchleap.com/leveraging-brand-loyalty-service-branding-role-satisfaction/

This week’s stats:

15 participants; 37 tweets; reach of 150,153

See more chat stats and the entire chat transcript

OPENING CONVO (OC): What’s the biggest challenge Service Based Industries are facing right now? #brandchat

I'd say dealing with the #SEO aspects of Google favoring a business with a physical location. - @GeraldMoczynski

Of course, related to hiring is employer branding. Wage stagnation is driven in part by strong employer brands in key sectors - @johncloonan

Also, current economic uncertainty is driving B2B buyers to be wary of spend in all categories, including services. - @johncloonan

For service-based industries it's a longer pitch time, requires more details. The lack of concrete product makes… https://twitter.com/i/web/status/1022139283245867008 - @eLocal

See all the great answers to the opening convo here!

Q1: What the biggest difference between service branding and product branding? #brandchat2

Competing with SaaS companies. The boutique, brick and mortar businesses need to adapt to digital. T… https://twitter.com/i/web/status/1022137702567882752 - @tschill86

The branding is the same - it's learning to visualize the untangible parts of the "service product" that makes… https://twitter.com/i/web/status/1022139993970692097 - @Kathrynclang

Again, it's the complications in pitching your service. Products are concrete, in service industry you need to… https://twitter.com/i/web/status/1022140254214651905 - @eLocal

Services branding is driven more by customer experience. - @johncloonan

Hi #brandchat! Both should speak to the features and benefits, though I feel service branding makes a better ef… https://twitter.com/i/web/status/1022140307171946501 - @allisonryder

Service branding successes relies a great deal on the H2H component, where product branding doesn’t… https://twitter.com/i/web/status/1022140624424902657 - @TheTwoRiveras

See all the great answers to Question 1 here!

Q2: What characteristics affect service based marketing? #brandchat

Technology affects service based marketing - but it doesn't change the fundamentals. We are still dealing with… https://twitter.com/i/web/status/1022142930511978496 - @Kathrynclang

The services delivery model is crucial. Where and how are the services delivered? - @johncloonan

Service based Mktg is all about highlighting remarkable "outcomes" the service delivers - @DonoVision2

@GeraldMoczynski A2. Can we clarify this Q more? Like, what characteristics of a service affect how it should be ma… https://twitter.com/i/web/status/1022143246485663744 - @allisonryder

Trust. You need to believe that the brand will continue to provide value month over month. -Colin Finkle… https://twitter.com/i/web/status/1022143259500531717 - @brand_m_blog13

Earning trust and respect. For example, demonstrating respect for customers' time. @GeraldMoczynski

See all the great answers to Question 2 here!

Q3: Service-based brands, as opposed to product-based brands, involve a multiple interfaces with the consumer, where the consumer experiences the brand at various levels. Discuss. #brandchat

If there are a variety of services offered, some consumers may only need one service, & some may nee… https://twitter.com/i/web/status/1022145811822665728 - @IHPSSeniorCare

I think we started discussing this, actually. The customer has the opportunity for multiple touch points, from… https://twitter.com/i/web/status/1022145830495637505 - @johncloonan

Great insight here. They have an initial interaction, they need to be sold on the services and how i… https://twitter.com/i/web/status/1022145851723075584 - @tschill86

I think this is where we've muddied the waters. Consumers expect to experience service AND products in a variety… https://twitter.com/i/web/status/1022146083714158592 - @OKsuziMarketing

@ImInStitchesLLC A3. Yup. I'll focus on the need for employees to be brand ambassadors. Staying at a hotel or eatin… https://twitter.com/i/web/status/1022146460161327109 - @allisonryder

I agree. I look at luxury community properties as an example, where the apartments/amenities are the… https://twitter.com/i/web/status/1022146633402904581 - @TheTwoRiveras

See all the great answers to Question 3 here!

Q4: Discuss this thought, “Consistent service brands through staff.” Share your insights + resources. #brandchat

I pre-empted this too! Employees are your best brand advocate (and, don't forget, your customer). Tr… https://twitter.com/i/web/status/1022146673496211457 - @allisonryder

I come back again to my "engender trust and confidence" point. - @GeraldMoczynski

There is no question that your entire team, not just cust svc, is an extension of your brand. They represent your brand. - @OKsuziMarketing

Your staff represent your brand. They should believe in your message and care about the customers. T… https://twitter.com/i/web/status/1022147112543416327 - @tschill86

A service based company can have excellent marketing but if their employees aren't living up to thei… https://twitter.com/i/web/status/1022147226322313216 - @IHPSSeniorCare

I'm jumping in so late that I may be missing the mark. YES your staff reps your brand. so do your customers - ad… https://twitter.com/i/web/status/1022147763029585920 - @Gigi_Peterkin

See all the great answers to Question 4 here!

Q5: What service brands have done a good job in including their consumers in creating the service, not just consuming it. #brandchat

@facebook #dropsthemic on #brandchat - @GeraldMoczynski

Look at services in the food industry like Hello Fresh, Snap Kitchen, Blue Apron. Consumers share a… https://twitter.com/i/web/status/1022148910612131841 - @tschill86

@Uber & @Airbnb are great ones. They have thinned the line between consumer and creator, encouraging… https://twitter.com/i/web/status/1022149075607543808 @ARoberts021

See all the great answers to Question 5 here!

Brandchat Notes: BRANDS + ANIMALS

2018-07-20T06:30:00.000-05:00

#brandchat questions for Wed, 7/10 chat - TOPIC: BRANDS + ANIMALS
Chat Moderator @mariaduron
Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET - http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.

OPENING CONVO: Tag a pet or animal influencer that has impressed you.Discuss why they stand out. #brandchat
Q1: Premium dog/cat food brands are moving to position themselves as more animal focused w/healthier ingredients. From branding focus, What should a brand consider before doing this? #brandchat
Q2: Cruelty free isn't always true. Discuss best practices of brands handling these concerns. #brandchat
Q3: San Antonio Zoo is using today’s closing of the Toys R Us chain of stores to highlight the issue of giraffe conservation. Discuss branding pros/cons to this #brandchat
Q4: Zoos and aquariums have been using the hashtag #RebrandASpecies on Twitter to give hilarious – and realistic – new names to the animals in their exhibits. Share the best/worst you've seen. #brandchat
Q5: What are some best campaigns you've seen for luxury pet items? What makes them best? #brandchat
Q6: Pet luxury hotels, spas, massages continue to grow. What lessons can their human counterpart brands learn from their successful marketing and/or positioning efforts? #brandchat

ARTICLES FOR THE CHAT:
http://www.petage.com/mars-petcare-introduces-new-wild-frontier-pet-food-brand/
https://www.huffingtonpost.com/entry/animal-testing-beauty-industry_us_5b3be34ee4b09e4a8b284996
https://www.whio.com/news/national/san-antonio-zoo-wants-save-toys-geoffrey-from-extinction/PyaJKqLTrOgNNhZiwxOwDJ/
http://vivaglammagazine.com/cruelty-free-beauty-brands-are-finding-ways-to-get-around-chinas-animal-testing-policies/
https://globalcosmeticsnews.com/cruelty-free-international-negotiates-pilot-program-to-circumvent-chinas-mandatory-animal-testing-for-foreign-brands/
https://www.independent.ie/world-news/and-finally/zoos-and-aquariums-are-rebranding-their-animals-and-the-results-are-amazing-36897703.html
https://www.wcpo.com/news/local-news/hamilton-county/cincinnati/fiona-the-brand-grows-along-with-fiona-the-hippo
https://www.innisfailprovince.ca/article/zoos-good-intentions-slayed-by-controversy-20180123
https://www.scmp.com/lifestyle/fashion-luxury/article/2132568/china-demand-growing-luxury-pet-hotels-dog-spas-and-pet
https://www.forbes.com/sites/onmarketing/2013/04/15/pets-are-serious-business-for-marketers/#40838af7d129

This week’s stats:

24 participants; 297 tweets; reach of 239,960

See more chat stats and the entire chat transcript

OPENING CONVO (OC) : Tag a pet or animal influencer that has impressed you. Discuss why they stand out. #brandchat

OC (For the win...) Mickey Mouse! - @GeraldMoczynski

I mean how can you not love Grumpy Cat?!?! Isn’t there like a Fafillion GIFs for that mean mug? - @TheTwoRiveras

Who would you add to this list? https://t.co/pBjbjrPgh5

These have stood out for me b/c they're interactive, personal, and loaded w/great, practical advice. @barkbox @PorchPotty @TheAnimalRescue @drkarenbecker - @mariaduron

I have a special place in my heart for @aflacduck. Something abt ducks & feeding them as a kid, plus he's just so damn cute doing yoga. Used to love @TheGEICOGecko; since his voice changed it's been hard to stick with him. + Geico has so many other good commercials. - @allisonryder

See all the great answers to the opening convo here!

Q1: Premium dog/cat food brands are moving to position themselves as more animal-focused w/healthier ingredients. From branding focus, What should a brand consider before doing this? #brandchat

Pet food is the greatest marketing arena out there. Dogs see in BxW, so who's the color packaging for? - @GeraldMoczynski

The layout doesn't utilize the power of white space enough. Accessibility is almost nonexistent based… https://twitter.com/i/web/status/1017067885238382593 - @pairnetworks

And animals are not health nuts. They're just scavengers and hunters. It's the owners who are the health nuts. - @GeraldMoczynski

@GeraldMoczynski @ImInStitchesLLC @findTroy @Mr_McFly @mariaduron I really recommend not to start se… https://twitter.com/i/web/status/1017068882207625217 - @DearMishuDad

See all the great answers to Question 1 here!

Q2: Cruelty free isn’t always true. Discuss best practices of brands handling these concerns. #brandchat

Consumers are more likely to reject brand loyalty in search of more sustainable and responsible optio… https://twitter.com/i/web/status/1017070683787022337 - @YoursTrulyCaro

Partnering with associations that provide guidelines respected by consumers is a great way to start… https://twitter.com/i/web/status/1017072504920264705 - @pairnetworks

See all the great answers to Question 2 here!

Q3: San Antonio Zoo is using today’s closing of the Toys R Us chain of stores to highlight the issue of giraffe conservation. Discuss branding pros/cons to this #brandchat

Well, it is timely. - @BruceFoxInc

I thought that was a great fit! - @GeraldMoczynski

I think any cons would likely be overstated. Giraffes, unlike many more popular targets of conservat… https://twitter.com/i/web/status/1017072344886464513 - @ARoberts021

I think what San Antonio Zoo is doing is BRILLIANT, right from the book - they found a way to create… https://twitter.com/i/web/status/1017072897582682113 - @DearMishuDad

See all the great answers to Question 3 here!

Q4: Zoos and aquariums have been using the hashtag #RebrandASpecies on Twitter to give hilarious – and realistic – new names to the animals in their exhibits. Share the best/worst you’ve seen. #brandchat

I don’t know if it’s the best or worst, but I laughed hard at this one. https://t.co/KnvZyuhFi1 - @TheTwoRiveras

I personally hate it, but maybe it's only me - i just hate it when human bring takes the worse human… https://twitter.com/i/web/status/1017075088200519681 - @DearMishuDad

Unable to type an appropriate example due to attempt to contain laughter. https://t.co/C6CpoBPjUl - @pairnetworks

Wow, first time hearing about this. I haven't been to a zoo or aquarium for a non-work-related activ… https://twitter.com/i/web/status/1017076247296446467 - @harrisonia

See all the great answers to Question 4 here!

Q5: What are some best campaigns you’ve seen for luxury pet items? What makes them best? #brandchat

Two companies who branded themselves well from the start with great websites and domains are… https://twitter.com/i/web/status/1017077746734915586 - @pairnetworks

Have you heard of aquatic center for dogs? It’s basically a place for dogs to achieve fitness throug… https://twitter.com/i/web/status/1017078234708574208 - @TheTwoRiveras

My @DearMishuDear (she's a pet and an Advice Columnist..) upcoming campaign for a very fancy eco-fri… https://twitter.com/i/web/status/1017078445417877505 - @DearMishuDad

See all the great answers to Question 5 here!

Brandchat Notes: BRANDS + B2B

2018-07-13T06:30:00.000-05:00

#brandchat questions for Wed, 6/27 chat, BRANDS + B2B
Chat Moderator @mariaduron

Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET here:
http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.

OPENING CONVO (OC): Is it time to stop differentiating between B2B and B2C? Discuss. #brandchat
Q1: What B2B brands do well in turning transactions into relationships? How are they doing that? #brandchat
Q2: How are B2B brands researching competitors and customers to deliver more personalized content? #brandchat
Q3: What B2B brands have well-developed social marketing programs where employees are sharing the brand message? #brandchat
Q4: How are B2B brands measuring and communicating the value of marketing investments to their organization? #brandchat
Q5: 40% of B2B marketing databases include bad lead data. What solutions are working to remedy this for brands? #brandchat
Q6: If SEO, SEM, website, social media, marketing automation and online media are not connected, then how can communications be integrated? #brandchat

ARTICLES OR LINKS FOR THE CHAT:
http://www.thedrum.com/opinion/2018/06/26/it-time-stop-differentiating-between-b2b-and-b2c
https://lippincott.com/insight/b2b-brands-in-the-human-era/
https://www.godfrey.com/fwdb2b/planning/top-5-b2b-marketing-challenges
https://www.the-cma.org/about/blog/b2b-marketing-the-biggest-opportunity-in-2018
https://www.integrate.com/blog/the-7-toughest-challenges-of-b2b-demand-generation-and-how-to-overcome-them
https://www.mycustomer.com/community/blogs/paulblack/four-key-sales-challenges-for-b2b-brands-in-2018

This week’s stats:

27 participants; 321 tweets; reach of 165,646

See more chat stats and the entire chat transcript

OPENING CONVO (OC): Is it time to stop differentiating between B2B and B2C? Discuss. #brandchat

We've had this discussion a lot lately since we operate in both arenas and keeping them separate has hampered ou… https://twitter.com/i/web/status/1011991534756073472 - @eLocal

It's also worth noting that virtually everything is B2C at the end of the day and B2B is simply a terminology fo… https://twitter.com/i/web/status/1011992675082559488 - @eLocal

@GeraldMoczynski @Mr_McFly @findTroy @mariaduron @ImInStitchesLLC Understanding that B2B and B2C sti… https://twitter.com/i/web/status/1011992784306393088 - @pairnetworks

@GeraldMoczynski @Mr_McFly @findTroy @mariaduron @ImInStitchesLLC No, you can't approach B2B the sam… https://twitter.com/i/web/status/1011993242517295104 - @SanabriaJav

See all the great answers to the opening convo here!

Q1: What B2B brands do well in turning transactions into relationships? How are they doing that? #brandchat

No. B2C is still epitomized by cereal commercials imploring impulse buys (e.g., "They're GrrrrrRRRRRRREAT!).… https://twitter.com/i/web/status/1011991773470572545 - @GeraldMoczynski

@GeraldMoczynski @Mr_McFly @findTroy @mariaduron @ImInStitchesLLC argument to be made for marketing t… https://twitter.com/i/web/status/1011991985476067330 - @TbroOnline

I'm thinking the big accounting firms and biggest banks are the best known B2B brands and fit the bill for this question. - @GeraldMoczynski

I enjoy seeing what @Trello shares in its marketing to entrepreneurs. The brand understands entrepreneurs' pain… https://twitter.com/i/web/status/1011995017664192513 - @OKsuziMarketing

The entire influencer idealogy seems built on cobmining and intertwining relationships with revenue driving. It… https://twitter.com/i/web/status/1011995285554331649 - @eLocal

See all the great answers to Question 1 here!

Q2: How are B2B brands researching competitors and customers to deliver more personalized content? #brandchat

As a B2B marketer I take the traditional research route and look at industry reports and crowdsource within my… https://twitter.com/i/web/status/1011993821041786881 - @thebaldwinner21

I think the brands that are doing this well are doing a lot of social listening and are engaged on all marketing platforms. - @OKsuziMarketing

From experience, I know who does what competitively, and if they meet standards and offer something… https://twitter.com/i/web/status/1011997756460855297 - @DreaVilleneuve

You have social media and public relations software like @Cision that make it easy for such brands t… https://twitter.com/i/web/status/1011999862882295814 - @SanabriaJav

See all the great answers to Question 2 here!

Q3: What B2B brands have well-developed social marketing programs where employees are sharing the brand message? #brandchat

Deloitte ( @Deloitte ) uses primary research to prime their social media with valuable whitepapers and infograp… https://twitter.com/i/web/status/1011998576577273864 - @brand_m_blog

@Adobe does this very well. They have an internal ambassador program and allow different employees t… https://twitter.com/i/web/status/1011998665362280448 - @pairnetworks

Is it cheating to sat @brandchat? ;) Buzzfeed very much utilizes their writers and other employees as tools to m… https://twitter.com/i/web/status/1011998691434123264 - @eLocal

See all the great answers to Question 3 here!

Q4: How are B2B brands measuring and communicating the value of marketing investments to their organization? #brandchat

I just downloaded @LinkedIn's B2B playbook this morning and some of the key KPIs they give include engagement,… https://twitter.com/i/web/status/1011998599461384195 - @thebaldwinner21

This is where I see B2B brands stumble, especially if there is a long buy cycle. Most brand struggle with attrib… https://twitter.com/i/web/status/1012000130734706689 - @OKsuziMarketing

Depends on what is being communicated, a branding campaign will have different KPIs to measure than… https://twitter.com/i/web/status/1012000564937412608 - @pairnetworks

See all the great answers to Question 4 here!

Q5: 40% of B2B marketing databases include bad lead data. What solutions are working to remedy this for brands? #brandchat

There will DEFINITELY be some AI solutions that emerge to help fix this issue, especially with new regulations… https://twitter.com/i/web/status/1012001114265288706 - @thebaldwinner21

That's a challenge we've found too. If only people would stay put in their jobs and not switch companies! - @GeraldMoczynski

This is where you can use outside resources to fill in your missing data or adjust bad data. I've been told that… https://twitter.com/i/web/status/1012001502712524800 - @OKsuziMarketing

See all the great answers to Question 5 here!

Q6: If SEO, SEM, website, social media, marketing automation and online media are not connected, then how can communications be integrated? #brandchat

Perfection will never be achieved. It can only be strived for. - @GeraldMoczynski

When you stick to your voice and tone consistently across platforms then you integrate your communications natu… https://twitter.com/i/web/status/1012002612659572743 - @Kathrynclang

Integrated communications can be anchored regardless of the platform or medium used by creating a cl… https://twitter.com/i/web/status/1012002774547140608 - @pairnetworks

For too long as marketers we've developed vertical areas of specialization. We need more integrated marketers wi… https://twitter.com/i/web/status/1012002962519060483 - @OKsuziMarketing

See all the great answers to Question 6 here!

Brandchat Notes: BRANDS + VIDEO

2018-07-06T06:30:00.000-05:00

#brandchat questions for Wed, 6/20 chat, BRANDS + VIDEO
Chat Moderators @mariaduron @findtroy
Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET - http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.

OPENING CONVO (OC): What do you value + find more important in video to convert or engage: (A) Timing or (B) High Quality? #brandchat
(A) Timing (with solid quality giving the audience what they want/need in that moment) B ) High Quality (from a standpoint of it needs to be high production though you lose out on the immediate potential impact with what's trending in the moment).

Q1: How do you address the question of TIMING or HIGH QUALITY video w/brands that you work with? #brandchat
Q2: Tag brands that you think are on the cutting edge of video strategy. Discuss why you choose them. #brandchat
Q3: What best practices do you see influencers utilizing in video? Who are the ones leading the pack? #brandchat
Q4: How do you delineate brand strategy on YouTube and other channels vs. Live Streaming? Which social platforms are you investing most of your video content strategy? #brandchat
Q5: What apps are you using to Live Stream? #brandchat (and we will also continue this convo in #AppyHour w/ @AnhTNguyen ) #brandchat

ARTICLES AND RESOURCES FOR THE CHAT:
https://www.thinkwithgoogle.com/advertising-channels/2017-brand-video-marketing-strategies/
https://www.thevideoink.com/2018/06/19/watch-out-youtube-facebook-is-opening-up-its-video-platform-to-more-creators/
http://www.toprankblog.com/2017/10/long-form-video-content/
https://business.linkedin.com/marketing-solutions/blog/best-practices--content-marketing/2018/8-inspiring-b2b-video-marketing-campaigns-that-played-beautifull
http://www.convinceandconvert.com/digital-marketing/using-live-streaming-video-successfully/
http://shortyawards.com/category/8th/live-stream-video

This week’s stats:

66 participants; 629 tweets; reach of 511,177

See more chat stats and the entire chat transcript

OPENING CONVO (OC): What do you value + find more important in video to convert or engage: (A) Timing or (B) High Quality? #brandchat

(A) Timing (with solid quality giving the audience what they want/need in that moment) B ) High Quality (from a standpoint of it needs to be high production though you lose out on the immediate potiential impact with what’s trending in the moment).

I think it depends on what you mean by quality. Should be well-scripted, shot steadily and for clarity, edited t… https://twitter.com/i/web/status/1009454639958413312 - @SaraBethMcP

Can I throw in a third element? Content? I don’t care about quality if the content is relevant, compelling and v… https://twitter.com/i/web/status/1009454645016776705 - @michelletweet

Timing is VERY important for video, but if the quality isn’t there it’s a nonstarter - @JWB519

Timing. The quality of videos/content means little if you cut yourself off at the knees with poor timing. Get th… https://twitter.com/i/web/status/1009454929206038529 - @eLocal

It's a little bit of both....depending on the content and the goals you have for that video content. I find tha… https://twitter.com/i/web/status/1009455050660425729 - @AnhTNguyen

See all the great answers to the opening convo here!

Q1: How do you address the question of TIMING or HIGH QUALITY video w/brands that you work with? #brandchat

I think offering content that consumers WANT and are asking for is the most important aspect in video content. If it’s a video that will peek consumer interest or has information that they want, consumers will be more likely to engage.- @KatAnagnos

Timing in terms of on-camera, practicing and ensuring the right tech (e.g. prompters) are set up. Timing in terms of video length, boiling it down to the key message(s), then building back up. - @adamrodricks

Encouraging lots of prep work, and then recording one version of each video as a “kill” version to try and relax them and feel more natural/authentic in V2. Bulk recording is good too, so the videos can be released quickly if needed - @JWB519

Authenticity. Quality can be sacrificed if the message is true. - @Carl_In_Tweets

Both are vital but Quality wins out for me, bad video or content won't ever have good timing - @TbroOnline

Depends on channel. Time 4 Social Qual 4 Video Outlets. - @Fibreuptic

This is an educational opportunity.I always say that timing is important, but the content/quality is more important. Why?Think about returning visitors. What if someone saw your content and thought "this is great for me, but not right now?" They may convert later. - @ashnicholebush

See all the great answers to Question 1 here!

Q2: Tag brands that you think are on the cutting edge of video strategy. Discuss why you choose them. #brandchat

I've talked about them before, but I still think @LifeOnPurple KILLS in the video realm. Their goldilocks egg sm… https://twitter.com/i/web/status/1009460051302633472 - @SaraBethMcP

@Tasty revolutionized the hands-only recipe videos! This is a standard format now for many food vide… https://twitter.com/i/web/status/1009460116901580800 - @SwayGroup

Fairly recent one here from @BurgerKing. 1. A great idea for an entertaining video2. Focusing on… https://twitter.com/i/web/status/1009460135973015553 - @BrixxSoftware

Well @tasty has built a brand in video alone. https://t.co/7NvCb27ctF - @michelletweet

@HomeDepot @Lowes are using video well...their YouTube channels have DIY, how-to videos that their consumers f… https://twitter.com/i/web/status/1009460587984769026 - @AnhTNguyen

See all the great answers to Question 2 here!

Q3: What best practices do you see influencers utilizing in video? Who are the ones leading the pack? #brandchat

I see crypto YouTube influencers posting at least daily to remain current. In that sector… https://twitter.com/i/web/status/1009455862199586816 - @eoghanosearcoid

I'm noticing more and more of the behind the scenes videos (what's behind high quality video) with influencers. ~@OKsuziMarketing

I see influencers using live video and just being open to try new content or captions to expand their brand. Vi… https://twitter.com/i/web/status/1009461763279073280 - @najlabrown_

Big best practice from influencers that brands are still missing is EXTREMELY tight editing. Especially for come… https://twitter.com/i/web/status/1009461840374530050 - @SaraBethMcP

I think the best practices would be quite similar to other marketing practices. It all boils down… https://twitter.com/i/web/status/1009461945710366721 - @BrixxSoftware

See all the great answers to Question 3 here!

Q4: How do you delineate brand strategy on YouTube and other channels vs. Live Streaming? Which social platforms are you investing most of your video content strategy? #brandchat

Never trust a video strategy created for a channel by someone who doesn't have a presence on that channel. Each… https://twitter.com/i/web/status/1009463648929107971 - @SaraBethMcP

While your brand may always produce highly-polished content, live streaming is an opportunity for a… https://twitter.com/i/web/status/1009463741493235715 - @SwayGroup

It's so important to have a strategy. I try to use FB live to support other platforms to get more discussion. - @OKsuziMarketing

If you're doing video on IG, FB, TW, the shorter the better. No, shorter than that. Shorter still. YT is more of… https://twitter.com/i/web/status/1009464200694063106 - @SaraBethMcP

See all the great answers to Question 4 here!

Q5: What apps are you using to Live Stream? #brandchat (and we will also continue this convo in #AppyHour w/ @AnhTNguyen ) #brandchat

I use FB (from my laptop). I haven't engaged with YT yet other than my TED talk. Kicking off a video series course late summer - @OKsuziMarketing

Facebook is the best platform for Livestreaming BUUUTTTT mainly my Facebook consist of Neighborhood, High Schoo… https://twitter.com/i/web/status/1009466336936947713 - @findTroy

Facebook and Instagram are unbeatable for live video in my book. (as much as I'd love for them not to be the mon… https://twitter.com/i/web/status/1009466942493810688 - @SaraBethMcP

See all the great answers to Question 5 here!

Brandchat Notes: BRANDS + BLOGS

2018-06-30T06:30:00.000-05:00

#brandchat questions for Wed, 6/13 chat, BRANDS + BLOGS

Chat Moderator @mariaduron

Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET - http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.

OPEN: What brand blogs are your "go to" ones to read or share as a "best use of blogging" example? And, why? #brandchat

Q1: Tag brands that are nailing it in optimizing their consumer's questions in their blogs. Discuss. #brandchat

Q2: What are some creative ways co's have improved their brand personality with a blog? #brandchat

Q3: Is it a mistake for your brand to have multiple topics in your blog? #brandchat

Q4: Any advice that you share with a brand when they are auditing their blog content? #brandchat

Q5: What are some creative or best practices that you've seen in updating or repurposing old blog content? #brandchat

Q6: Best tips and tools for creating and curating content quickly? #brandchat

ARTICLES FOR THE CHAT:

https://www.searchenginejournal.com/successful-guest-posts/255205/

https://www.searchenginejournal.com/ideal-blog-post-length-for-seo/255633/

https://www.searchenginejournal.com/why-seos-should-care-about-brand/253753/

https://www.business2community.com/branding/brand-identity-design-10-blogs-with-one-of-a-kind-branding-02071666

http://www.dmdtoday.com/news/the-best-blogging-strategy-engage-website-visitors-with-more-than-just-text

This week’s stats:

50 participants; 488 tweets; reach of 675,093

See more chat stats and the entire chat transcript

OPEN: What brand blogs are your “go to” ones to read or share as a “best use of blogging” example? And, why? #brandchat

I do what I can to stay up to date with @Econsultancy's blog.- @Mr_McFly

For my money, I love https://www.orbitmedia.com/blog/ by @crestodina and his @orbiteers. Great resource for #ValueAdd… https://twitter.com/i/web/status/1006918420900827136 - @michelletweet

I love what @ArtifactUprsng does with their blog. Beautiful stuff that ties perfectly into their lifestyle bran… https://twitter.com/i/web/status/1006918486776598529 - @SaraBethMcP

The blogs I have enjoyed in the past have been athletes. The Player's Tribune is doing a good job on social medi… https://twitter.com/i/web/status/1006918904801705984 - @ChanninLiedtke

I’m not ashamed to admit I’m addicted to coffee. With being said, one of my “go to” brand blogs is Dunkin Donut… https://twitter.com/i/web/status/1006920108235788290 - @JasminRWooten

See all the great answers to the opening convo here!

Q1: Tag brands that are nailing it in optimizing their consumer’s questions in their blogs. Discuss. #brandchat

It was already stated here and I'm so happy it was because I LOVE baking my own bread.... @kingarthurflour is killing it. (Hit me up for bread recipes by the way. #brandchat #baking #bread - @ChanninLiedtke

My go to is http://thinkwithgoogle.com Of course ;) - @mariaduron

The @ClevelandClinic has one of the best blogs online and is a great example of funding your marketing budget t… https://twitter.com/i/web/status/1006917747283054593 - @Renoe

I’m feeling @Kimpton hotels Life is Suite blog. They touch on many trends that keeps current clientele engaged, but draws newcomers in as well. - @TheTwoRiveras

As the marketing person here, I've been obsessed with @SethGodinBlog, @HubSpot and @neilpatel's blogs lately. - @BruceFoxInc

I am interested on what other people's anwers are. But I have gotten answers from @MailChimp @Moz @Microsoft @automattic @MediaTemple -Colin Finkle - @brand_m_blog

Go to blogs for blogging for us include @Hubspot @WPMayor and @Smashingmag and #creativebloq - @pairnetworks

See all the great answers to Question 1 here!

Q2: What are some creative ways co’s have improved their brand personality with a blog? #brandchat

@Zappos has doubled down on their personality with their blog. It's all about improving corporate cultures, car… https://twitter.com/i/web/status/1006921852579733504 - @SaraBethMcP

Blogs, or as I like to call them Social/SEO bridges, allow smart companies to show off emotional and intellectu… https://twitter.com/i/web/status/1006922007672492033 - @Mr_McFly

I know this is very subtle, but we use contractions (e.g. "We're, don't, etc.) in our blog whereas we don't do… https://twitter.com/i/web/status/1006922079084560384 - @ImInStitchesLLC

It can be a way to extend the voice of the brand -- either with internal experts who get bylines or with tone a… https://twitter.com/i/web/status/1006922127860215808 - @caff

Look at some of the popular ones in #BrandChat now. All show a different side of their focus -- @MOZ… https://twitter.com/i/web/status/1006922203689029633 = @ShawnPaulWood

See all the great answers to Question 2 here!

Q3: Is it a mistake for your brand to have multiple topics in your blog? #brandchat

If the topics are related to the brand there is an over arching idea, there shouldn’t be reason to not diversif… https://twitter.com/i/web/status/1006917104606633985 - @meahgan_gibson

If the topics are related to the brand there is an over arching idea, there shouldn’t be reason to not divers… https://twitter.com/i/web/status/1006923816449314817 - @meahgan_gibson

Such a good #content question - however a blog is a soft landing for folks you may be missing in you… https://twitter.com/i/web/status/1006923980043890688 - @michelletweet

Multiple topics? I'm struggling to see that as a blog mistake for a brand. Multiple themes? Probably. A fishing… https://twitter.com/i/web/status/1006924092056920064 - @ChanninLiedtke

It would be a mistake to not have multiple topics. Just make it easy to navigate. - @SJAbbott

See all the great answers to Question 3 here!

Q4: Any advice that you share with a brand when they are auditing their blog content? #brandchat

When auditing, check to see how different their content is and how it is impacting their target audience. It’s… https://twitter.com/i/web/status/1006925615411482624 - @meahgan_gibson

This may seem obvious, but please, Please, PLEASE: https://t.co/hyMUUfYitR - @JWB519

Measure the #engagement the same you would any other #content. Do more of what's working and less of what isn't.… https://twitter.com/i/web/status/1006925681006202881 - @michelletweet

Sticking to well-tread, comfortable topics is the kiss of death for your blog if you don’t have a un… https://twitter.com/i/web/status/1006925785507287040 - @GlasheenJasmin1

See what your audience is responding to. Be consistent with your message, but don't be afraid to experiment. Upd… https://twitter.com/i/web/status/1006925825105686528 - @OKsuziMarketing

See all the great answers to Question 4 here!

Q5: What are some creative or best practices that you’ve seen in updating or repurposing old blog content? #brandchat

Switch up the stats!Old stats and references date a post and pulling new info for an existing piec… https://twitter.com/i/web/status/1006927684449067008 - @GlasheenJasmin1

Add new formats - update the content with quote posters (for each platform), video talking about new innovation… https://twitter.com/i/web/status/1006927803282083843 - @Kathrynclang

@neilpatel wrote a blog a little while ago about this... https://neilpatel.com/blog/content-repurposing-whats-old-is-new-again/ - @BruceFoxInc

If you have nice, evergreen content you want to repurpose, slap a timely new shell story around it. Ex - 5 Tips… https://twitter.com/i/web/status/1006927979434397696 - @SaraBethMcP

I love to #serialize blog content. Take a general blog then break it out into a slightly deeper dive in a series… https://twitter.com/i/web/status/1006927996861779969 - @michelletweet

See all the great answers to Question 5 here!

Q6: Best tips and tools for creating and curating content quickly? #brandchat

Hugely dependent on capacity. Involving teams can mean having a consistent, well-balanced content mi… https://twitter.com/i/web/status/1006929290250743808 - @ARoberts021

1 USE AN #EDITIORIALCALENDAR to keep yourself stocked with content. 2 #SocialListen to identify trending que… https://twitter.com/i/web/status/1006929350619533312 - @michelletweet

@feedly has been a good content curation tool. However, I still regularly step out of the long lists… https://twitter.com/i/web/status/1006929451194765317 - @BruceFoxInc

Don't be afraid to get wild! Creativity and out of box thinking is the best way to get stuff up quickly - @meahgan_gibson

Really helpful to have an editorial calendar to create themes throughout the year. When it comes to actual writi… https://twitter.com/i/web/status/1006929597609447424 - @OKsuziMarketing

See all the great answers to Question 6 here!

Brandchat Notes: BRANDS + DATA

2018-06-15T06:30:00.000-05:00

#brandchat questions for Wed, 5/23 chat, BRANDS + DATA
Chat Moderator @findTroy
Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET - http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.

OPEN: Should you send an email addressing how your brand uses data? Would it cause more harm than good? #brandchat
Q1: Is there such a thing as being too transparent with your audience? #brandchat
Q2: We depend on numbers based on behavior analysis to push campaigns at optimal times... What's the proper way to "use data"? #brandchat
Q3: Is stating we use cookies as a banner across your website header enough? How many do it and how many do not? #brandchat
Q4: Founder of WhatsApp stepping down from both boards. Should you be more concerned about Facebook? #brandchat
Q5: With GDPR going into effect later this month, what resources, best practices, worst practices have you seen? #brandchat
Q6: What do you see as issues in data and privacy that are not addressed or getting little attention? #brandchat

ARTICLES FOR THE CHAT:
http://www.adweek.com/digital/theres-power-in-consumer-data-is-your-brand-in-control/
https://martechseries.com/sales-marketing/b2b-commerce/global-ecommerce-communities-inspiring-brands-rethink-reinvent-go-market-strategies-cmo-council-research/
https://www.marketingdive.com/news/71-of-consumers-worry-about-brands-handling-of-personal-data-study-finds/523417/
https://www.businessoffashion.com/articles/professional/publishers-have-their-own-data-privacy-issues
https://martechseries.com/analytics/data-management-platforms/privacy-and-regulations/insights-network-study-shows-us-consumers-want-privacy-protection-personal-data/

This week’s stats:

20 participants; 188 tweets; reach of 172,271

See more chat stats and the entire chat transcript

OPEN: Should you send an email addressing how your brand uses data? Would it cause more harm than good? #brandchat

@findTroy @Mr_McFly @GeraldMoczynski @mariaduron Referring to collected personal data? In an age of… https://twitter.com/i/web/status/999306019145682944 - @quillagency

I think that transparency is important. I'm not sure that sending out an email is necessary, but that informa… https://twitter.com/i/web/status/999306353222062080 - @ashnicholebush

I think it depends on- Your Brand- B2B or B2C- Product or Service You're GivingBecause you can use that ema… https://twitter.com/i/web/status/999307150215262215 - @findTroy

@findTroy @Mr_McFly @ @GeraldMoczynski @mariaduron Transparency is a good thing for organizations. In… https://twitter.com/i/web/status/999307290804150273 - @SanabriaJav

See all the great answers to the opening convo here!

Q1: Is there such a thing as being too transparent with your audience? #brandchat

@Nike didn't seem to think so... 😁 https://t.co/cFqaFLBhy0 - @Mr_McFly

I don't think that brands need to publicly display their data policies to the general public (because internet… https://twitter.com/i/web/status/999307811577303040 - @ashnicholebush

The more the better! As the old saying goes, you only have to hide if you have something to hide. - @quillagency

Yes, you don't want to give away any proprietary information that might do your brand harm. - @SanabriaJav

Yes, there is such a thing as too much transparency. Everyone doesn't need to everything. - @ShannonRenee

Clients and customers can easily get side-tracked when clients are provided with too much information. - @ShannonRenee

See all the great answers to Question 1 here!

Q2: We depend on numbers based on behavior analysis to push campaigns at optimal times… What’s the proper way to “use data”? #brandchat

Targeting the right people. Your service/product should be offering a solution… https://twitter.com/i/web/status/999309821303246848 - @quillagency

The best way to use data is as a snapshot in time or as a page in a book, not the entire story. - @ShannonRenee

What is important to remember is there is nothing inherently wrong (IMO) with using data to make things easier… https://twitter.com/i/web/status/999310203286847488 - @Mr_McFly

Well seeing more brands are doing "pay to play" and investing more in ads I would suspect a great deal of data… https://twitter.com/i/web/status/999310298505994240 - @findTroy

The proper way to use data is to cater your brand's initiatives to your audience based on their behaviors. Not… https://twitter.com/i/web/status/999310360833351680 - @ashnicholebush

See all the great answers to Question 2 here!

Q3: Is stating we use cookies as a banner across your website header enough? How many do it and how many do not? #brandchat

I've grown ever suspicious of numerical data as time passes. - @ShannonRenee

ALOT more brands/orgs/people use cookies than will ever admit it. https://t.co/sOP7vsmPHU - @ShannonRenee

At the moment, in the US specifically, yes. However, all companies should start looking at alternatives so that… https://twitter.com/i/web/status/999312734725566464 - @Mr_McFly

And there are a slew of brands/orgs/people who use cookies and don't know it b/c they hand over web design and m… https://twitter.com/i/web/status/999312762131148800 - @ShannonRenee

See all the great answers to Question 3 here!

Q4: Founder of WhatsApp stepping down from both boards. Should you be more concerned about Facebook? #brandchat

I do not trust FB. I use it. But I do not trust it. - @GeraldMoczynski

I'm not concerned about FB. If I didn't want folks to know my every thought then I wouldn't be there. - @ShannonRenee

FB isn't doing anything more or less than Google, Amazon or any other Internet giant. FB got caught is all.… https://twitter.com/i/web/status/999315426273193984 - @ShannonRenee

#Facebook has become a necessary evil. The brand has done a wonderful job of creating irrational loyalty amongs… https://twitter.com/i/web/status/999315582276300800 - @Sol_Marketing

Honestly, I trust Facebook, overall as a company, as far as I can throw them...Do you have any idea how seeing… https://twitter.com/i/web/status/999315700341788672 - @Mr_McFly

See all the great answers to Question 4 here!

Q5: With GDPR going into effect later this month, what resources, best practices, worst practices have you seen? #brandchat

I haven't seen the unsavory practices yet...However, never… https://twitter.com/i/web/status/999317404659388417 - @Mr_McFly

See all the great answers to Question 5 here!

Q6: What do you see as issues in data and privacy that are not addressed or getting little attention? #brandchat

I think the transfer of data needs to be addressed. Ex: Say someone fills out a CTA on a page for something spe… https://twitter.com/i/web/status/999319259888136195 - @ashnicholebush

See all the great answers to Question 6 here!

Brandchat Notes: BRANDS + DIVERSITY

2018-06-08T06:30:00.000-05:00

#brandchat questions for Wed, 5/16 chat, BRANDS + DIVERSITY
Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET
here:
http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.

OPEN: What does diversity and inclusion in mktg/adv mean to you? #brandchat

Q1: Do you view diversity & inclusion as an HR issue? Yes or no? #brandchat
Q2: Diversity of "appearance" vs. Diversity of thought. Should they be separated? Discuss. #brandchat
Q3: Brands have begun to mandate diversity in their agencies teams. Should they? Discuss. #brandchat
Q4: Is diversity & inclusion important to the bottom line? If so, why? #brandchat
Q5: Has diversity & inclusion reached a crisis level in this industry? #brandchat
Q6: What are the ways we can positively affect diversity & inclusion in our industry? #brandchat

ARTICLES FOR THE CHAT:
http://adage.com/article/special-report-survival-summit/diversity-move-hr-agencies/313363/
Before reading this you need to understand some of the terms surrounding air conditioning charging and diagnosis, specifically the term saturation

This week’s stats:

39 participants; 421 tweets; reach of 188,590

See more chat stats and the entire chat transcript

Q1: Do you view diversity and inclusion as an HR issue? Yes or no? #brandchat

For me, it means first realigning your brand INTERNALLY first to make sure that closing diversity gaps and bein… https://twitter.com/i/web/status/996771355277316096 - @ashnicholebush

It certainly can start with who you hire but it’s not just an HR issue. Diversity and inclusion have… https://twitter.com/i/web/status/996773393717432323 - @NCBlogNet

If you don’t have diversity buy-in from the entire organization, only HR, then you don’t get sustain… https://twitter.com/i/web/status/996773489406238720 - @cortezbrothers

I wouldn't call it an issue, but rather a responsibility. While HR is involved, #diversity is a company-wide/em… https://twitter.com/i/web/status/996773939631263745 - @ashnicholebush

See all the great answers to Question 1 here!

Q2: Diversity of “appearance” vs. Diversity of thought. Should they be separated? Discuss. #brandchat

Surely they need to be the same? - @PresbeeDesign

You need all type of diversity to counter bias and create inclusive companies, brands, and acceptance of client… https://twitter.com/i/web/status/996775545923952640 - @DreaVilleneuve

Absolutely. Saying people are the same because they look the same is a foolish generalization. Unfor… https://twitter.com/i/web/status/996775653948215296 - @quillagency

In full transparency, I put this question in because of a "debate" that came into a brighter light last year.… https://twitter.com/i/web/status/996775817282809856 - @Mr_McFly

See all the great answers to Question 2 here!

Q3: Brands have begun to mandate diversity in their agencies teams. Should they? Discuss. #brandchat

I believe that the best person should be hired for the job - and that positions shouldn't be f… https://twitter.com/i/web/status/996777304994013184 - @PresbeeDesign

Brands need to mandate diversity in their production companies. You wouldn’t believe the things we c… https://twitter.com/i/web/status/996777367908507648 - @cortezbrothers

Yes. A diverse agency team will see marketing from more angles, and thus create better work and be less prone t… https://twitter.com/i/web/status/996777528185573376 - @brand_m_blog

It's a good start. But what good will it benefit them if the team at the agency also lacks diversity… https://twitter.com/i/web/status/996777976141418502 - @iJoanneDorce

Yes, diverse teams build better products and push employees to think beyond the day-to-day norm - @whistledotwork

Yes and no again. Demanding makes a brand look like they are trying to follow a trend train that people don't want… https://twitter.com/i/web/status/996778404992106497 - @TechKitsune

See all the great answers to Question 3 here!

Q4: Is diversity and inclusion important to the bottom line? If so, why? #brandchat

Diversity in advertising is risk mitigation for brands. If you do not have it, because your advertis… https://twitter.com/i/web/status/996779637689610240 - @cortezbrothers

Yes! Include people! Learn from those you don't know about. You may find it surprising that your brabd could al… https://twitter.com/i/web/status/996779694690263040 - @TechKitsune

Plenty of data supports the fact that more diverse teams lead to better value and better revenue.Shout out to @McKinsey - @Mr_McFly

Diversity and inclusion should be a part of the bottom line. Think diversity and inclusion when deve… https://twitter.com/i/web/status/996780286003306506 - @PushCrankPress

See all the great answers to Question 4 here!

Q5: Has diversity and inclusion reached a crisis level in this industry? #brandchat

Sure looks like it's getting there. Everyone is rushing to "get more diversity in here!" The public isn't stupi… https://twitter.com/i/web/status/996781315671314432 - @TechKitsune

I think diversity and inclusion are reaching an not seen before awareness level, which is bringing higher deman… https://twitter.com/i/web/status/996781488657125376 - @DreaVilleneuve

This conversation regarding diversity & inclusion is affecting people's money DIRECTLY.So, yes, we are at crisis level. - @Mr_McFly

Not a crisis. Diversity and inclusion are more a way of being than a destination. If each step forward is consci… https://twitter.com/i/web/status/996782206822445057 - @SJAbbott

See all the great answers to Question 5 here!

Q6: What are the ways we can positively affect diversity & inclusion in our industry? #brandchat

Find and ACCEPT new avenues to give access to creatives who want to be a part of this industry as we know it.… https://twitter.com/i/web/status/996782517989642241 - @Mr_McFly

So much of the current ad industry diversity meltdown could have been mitigated by diversifying the… https://twitter.com/i/web/status/996783077069238272 - @cortezbrothers

I am going to differ and listen to other people on tactics. On strategy, we all need to recognize that diversit… https://twitter.com/i/web/status/996783487502954496 - @brand_m_blog

See all the great answers to Question 6 here!

Brandchat Notes: BRANDS + CITY/STATE/REGION

2018-06-01T06:30:00.000-05:00

#brandchat questions for Wed, 05/09 chat, BRANDS + CITY/STATE/REGION
Chat Moderator @mariaduron

Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET - http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.

OC: What cities, states, or regions are best examples of great branding practices or successes? #brandchat
Q1: How do you recommend areas inventory their assets as they start the branding process? #brandchat
Q2: Give examples of areas and how they've "created a sense of place" for their brand? #brandchat
Q3: What ways have areas involved the community in their branding? #brandchat
Q4: What are some of the biggest branding blunders or pitfalls in branding your area? #brandchat
Q5: What resources do you recommend to a city, state, or region considering a branding initiative? #brandchat
Q6: Who are the stakeholders in an area that are key to a branding effort? #brandchat

ARTICLES FOR THE CHAT:
http://northstarideas.com/blog/top-10-place-branding-blunders
https://www.linkedin.com/pulse/branding-your-city-perception-everything-kevin-chung
http://northstarideas.com/blog/how-market-your-city-be-brave%E2%80%A6very%C2%A0brave
http://www.marketingmodo.com/10-tips-branding-small-town/
http://buildstrongcities.com/brand-already-exists-mind-citizens/
https://sachsmedia.com/news/city-branding-image/

This week’s stats:

21 participants; 206 tweets; reach of 319,483

See more chat stats and the entire chat transcript

Q1: How do you recommend areas inventory their assets as they start the branding process? #brandchat

As with any branding project it comes down to business goals. Are they hoping to attract biz, seniors, young fam… https://twitter.com/i/web/status/994236320062066688 - @michelletweet

Research, research, research! Outline what is in your area, really get a feel for what is considered… https://twitter.com/i/web/status/994236324067471361 - @TechKitsune

Start with the emotional things that tie or bring people to a city.Because, like Colt 45, it works every time… https://twitter.com/i/web/status/994236573565808640 - @Mr_McFly

Fun & contentious way to do it is to publish 'the definitive list of best [restaurants, museums, watering holes,… https://twitter.com/i/web/status/994237035325030402 - @SaraBethMcP

See all the great answers to Question 1 here!

Q2: Give examples of areas and how they’ve “created a sense of place” for their brand? #brandchat

This has to be the shared goals of a community and mutual understanding of history and what they offer. - @michelletweet

Branding 101: Give people a real reason to come and visit your city. Even if it's about the attractions, connec… https://twitter.com/i/web/status/994237882394206208 - @Mr_McFly

You see it done all the time with airports.Showcasing the local essence through design and creating a feeling… https://twitter.com/i/web/status/994238073239154693 - @findTroy

Get really exclusive with what you claim. Don't try to be everything to everyone -- claim your one thing. "Keep… https://twitter.com/i/web/status/994238191514345472 - @SaraBethMcP

See all the great answers to Question 2 here!

Q3: What ways have areas involved the community in their branding? #brandchat

I gotta go with local news announcing "[City] is having a contest to see who submits the best suggestion...." - @GeraldMoczynski

I would argue that the communities are what fuel the branding, not the other way around. Branding has to make an… https://twitter.com/i/web/status/994239844770500608 - @SJAbbott

Venturing away from tourism, communities can be known for manufacturing unique products, providing sp… https://twitter.com/i/web/status/994239899434921984 - @quillagency

I've seen smaller towns do great community-input art projects, open contests to select slogans, featuring local… https://twitter.com/i/web/status/994240054221529089 - @SaraBethMcP

Any good brand makes it about the people. Lest we forget, a professional entity can set the stage for what the… https://twitter.com/i/web/status/994240242608738310 - @Mr_McFly

See all the great answers to Question 3 here!

Q4: What are some of the biggest branding blunders or pitfalls in branding your area? #brandchat

Speaking of NY...Having T. Swift as the ambassador for the "Welcome to NY" idea was a fail. - @Mr_McFly

Houston is hard because A) there are no zoning laws, so the city has no specific entertainment/shopping/resident… https://twitter.com/i/web/status/994241996637302789 - @SaraBethMcP

Biggest blunder we've seen was the city hiring an agency that didn't give a hoot about learning about… https://twitter.com/i/web/status/994242021526208512 - @quillagency

Sorry I'm back! In my state I think I said earlier, lack of representation as a whole! Cut off from the south,… https://twitter.com/i/web/status/994242160613457921 - @TechKitsune

My hometown really wants to be the area's music and art cultural center but it's in the middle of N O W H E R E,… https://twitter.com/i/web/status/994242591523827713 - @SaraBethMcP

See all the great answers to Question 4 here!

Q5: What resources do you recommend to a city, state, or region considering a branding initiative? #brandchat

I think we've said it many times here today...ALWAYSIncludeThe People.- @Mr_McFly

Not to be biased, but hire a branding agency like us! We've see… https://twitter.com/i/web/status/994243658558959617 - @quillagency

Local marketing has an idea on great places to look at. But really exploring for yourself and asking the locals… https://twitter.com/i/web/status/994243709561524224 - @TechKitsune

I'd suggest partnering with local community groups, politicians, media, tourism, business owners and neighborhoo… https://twitter.com/i/web/status/994244248085192704 - @michelletweet

Local community has the inside scoop on everything related to the audience you're probably trying to reach. One… https://twitter.com/i/web/status/994244441757151232 - @findTroy

See all the great answers to Question 5 here!

Q6: Who are the stakeholders in an area that are key to a branding effort? #brandchat

The key business stakeholders are those who are responsible for the communications to the people. They will ult… https://twitter.com/i/web/status/994245131552415744 - @Mr_McFly

How about the board of the local Convention & Tourism Board? Likely to be hoteliers, restauranteurs, and retailers. - @GeraldMoczynski

The business owners of a community, the mayor & other "leaders", but mostly, the PEOPLE. https://twitter.com/ImInStitchesLLC/status/994244870578454528 - @michelletweet

Local businesses! They should be involved so that when tourists come to visit, they already have a ch… https://twitter.com/i/web/status/994245383260864514 - @quillagency

See all the great answers to Question 6 here!

Brandchat Notes: BRANDS + GUIDELINES

2018-05-11T06:30:00.000-05:00

#brandchat questions for Wed, 04/25 chat, BRANDS + BRAND GUIDELINES
Chat Moderator @mariaduron

Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET - http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.
OC: Which brand's brand guidelines have inspired you? #brandchat
Q1: What brand guidelines do you refer to as examples to share w/ a company that is creating/defining their brand guidelines? #brandchat
Q2: How can you refresh a brand without a full rebranding? #brandchat
Q3: What are the "must haves" in a brand's style guide? #brandchat
Q4: What are the potential pitfalls in a brand's guidelines? #brandchat
Q5: Is there a brand guidelines template that you recommend? Or, other recommended resources you have used? #brandchat
Q6: Are there any articles, experts, books, or podcasts that you recommend about brand guidelines? #brandchat

ARTICLES FOR THE CHAT:
https://www.forbes.com/sites/forbesagencycouncil/2018/04/12/11-ways-to-refresh-your-companys-image-without-a-full-rebrand/#2b36389b6c3f
https://blog.hubspot.com/marketing/examples-brand-style-guides
https://blog.flipsnack.com/how-to-create-a-brand-book-guide-and-examples/

This week’s stats:

34 participants; 380 tweets; reach of 231,239

See more chat stats and the entire chat transcript

Q1: What brand guidelines do you refer to as examples to share w/ a company that is creating/defining their brand guidelines? #brandchat

Let's look to SPAAAACE @NASA https://standardsmanual.com/products/nasa-graphics-standards-manual and as a #NASASocial alum, one of my favs /check… https://twitter.com/i/web/status/989161665701826560 - @TbroOnline

Say what you will about the furniture, but @walmart spares no expense on its brand. Its guidelines are meticulo… https://twitter.com/i/web/status/989162591418187776 - @ShawnPaulWood

Y'all just not gon' let me answer any questions today, huh?https://t.co/hc4Xo7UMMW - @Mr_McFly

I work with a fair number of franchise companies, and I like to show them the @boyscouts brand guidelines. It d… https://twitter.com/i/web/status/989162957367062529 - @SaraBethMcP

We don't speak to other #business about this topic normally. However, we stick to the keywords; co… https://twitter.com/i/web/status/989163193179299841 - @BrixxSoftware

See all the great answers to Question 1 here!

Q2: How can you refresh a brand without a full rebranding? #brandchat

I think in most cases when an adjustment or refresh is needed, instead of a full rebrand, it's about simplific… https://twitter.com/i/web/status/989164511310598144 - @j_barrick

Start by auditing everything that's out there and ruthlessly purging the old stuff. You know, the brochure from… https://twitter.com/i/web/status/989164547004096512 - @SaraBethMcP

I once heard a CD say something I never forgot: "Create an accidental splash of color on a corporate… https://twitter.com/i/web/status/989164568604798977 - @ShawnPaulWood

My refresh strategy will still have the #DTN feel and look but with a few visual tweaks! - @DTNEtiquette

Allow it to breathe and evolve, even when connecting the dots, there's creative space in-b… https://twitter.com/i/web/status/989164784485568514 - @TbroOnline

See all the great answers to Question 2 here!

Q3: What are the “must haves” in a brand’s style guide? #brandchat

The list of "must haves" include:1. Proper colors (RGB, HEX, Pantone);2. Whitespace guidelines3. Use cases4… https://twitter.com/i/web/status/989166598945738752 - @Mr_McFly

One of the most critical, and often overlooked, elements of a brand guide is a concise summary of the purpose… https://twitter.com/i/web/status/989166630134538244 - @j_barrick

Unique logo. - @VeeraeswariS

Beyond the obvious, any core touch point needs to be purposefully considered. Create and experience that attache… https://twitter.com/i/web/status/989166711470407680 - @SJAbbott

While there are thousands of Pantone colors, there are only hundreds of thread colors. Factor that into the s… https://twitter.com/i/web/status/989166817141669888 - @ImInStitchesLLC

See all the great answers to Question 3 here!

Q4: What are the potential pitfalls in a brand’s guidelines? #brandchat

JV pitfall: Not thinking about non-white backgrounds. HREF="https://t.co/UFGLQGsxMl" TARGET="parent">https://iminstitches.com/2014/why-clients-of-graphic-artists-must-consider-non-white-backgrounds-in-the-logo-design-process/ - @ImInStitchesLLC

The biggest one is the omission of important parts of the brand experience including identity, personality, voi… https://twitter.com/i/web/status/989168240172716033 - @Mr_McFly

Biggest pitfall in a brand book is not finding the balance between rigid and flexible. Too strict and it hinde… https://twitter.com/i/web/status/989168280794550274 - @j_barrick

Adding in guidelines that your people can't actually follow (they don't have the software, they're not empowere… https://twitter.com/i/web/status/989168462168776704 - @SaraBethMcP

Also, creating guidelines based on looks rather than usability, supporting the company's strategic goals, etc.… https://twitter.com/i/web/status/989168685444206593 - @SaraBethMcP

See all the great answers to Question 4 here!

Q5: Is there a brand guidelines template that you recommend? Or, other recommended resources you have used? #brandchat

No template for us. Each brand is completely unique in what they need and the level of sophistication of their p… https://twitter.com/i/web/status/989170346430517251 - @SaraBethMcP

Here's a templated approach:1. List some of your favorite brands;2. Find as many of their guidelines as you c… https://twitter.com/i/web/status/989170363249713153 - @Mr_McFly

Be personable, not automized/scripted. https://twitter.com/GeraldMoczynski/status/989169894577995776 - @bartellpeter

We have our own template, but things covered in the guidelines will always vary slightly depending o… https://twitter.com/i/web/status/989171490238197761 - @quillagency

I have my own template that I follow. - @demetnicole

See all the great answers to Question 5 here!

Q6: Are there any articles, experts, books, or podcasts that you recommend about brand guidelines? #brandchat

Some of the most eye-opening branding concepts I’ve been exposed to over the years have come from @unmarketing… https://twitter.com/i/web/status/989172239806451712 - @j_barrick

See all the great answers to Question 6 here!

Brandchat Notes: BRANDS + VOICE SEARCH

2018-04-27T19:14:00.000-05:00

#brandchat questions for Wed, April 4 chat, BRANDS + VOICE SEARCH

Chat Moderator: @mariaduron

Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET here:
http://www.tchat.io/ Enter the #brandchat hashtag and you’re ready to start.

OC: What do you see as a brand's greatest challenge in voice search aka conversational commerce? #brandchat

Q1: Content needed for voice search means more conversational queries instead of standard phrases (instead of searching festival gear - What do I pack for a festival?). How can brand prepare? #brandchat
Q2: What best practices have you seen in voice friendly search? #brandchat
Q3: What do brands need to have prepared now to keep consistency of tone in a voice driven economy? #brandchat
Q4: Recent healthcare survey found voice search key to patient acquisition strategies w/ more complex system-based searches via voice search to improve their health experience?(i.e. prescription reminders) #brandchat
Q5: Don't buy the hype - voice search won't change SEO. Discuss. #brandchat
Q6: How can brand control the data generated via interactions with AI assistant users? #brandchat

ARTICLES FOR THE CHAT:
https://venturebeat.com/2018/03/06/how-to-prepare-your-products-and-brand-for-conversational-commerce/
https://www.prnewswire.com/news-releases/yext-releases-patient-voice-search-behavior-survey-revealing-new-insights-on-the-impact-of-voice-search-on-the-healthcare-industry-300620589.html
https://mumbrella.com.au/dont-buy-the-hype-voice-search-wont-change-seo-507175
https://www.entrepreneur.com/article/309895

This week’s stats:

32 participants; 358 tweets; reach of 219,027

See more chat stats and the entire chat transcript

Q1: Content needed for voice search means more conversational queries instead of standard phrases (instead of searching festival gear – What do I pack for a festival?). How can brand prepare? #brandchat

Brands need to plan for that and know more about those differences.- @GoSproutMedia

The answer to this is an extension of effective SEO. When you understand intent, you will build for it. Add a l… https://twitter.com/i/web/status/981552966904811522 - @Mr_McFly

It's important to develop 10 questions for each product, service or topic that you know your custome… https://twitter.com/i/web/status/981552983396712449 - @bre_mtb

Natural language search has been a common Google feature for a long time. Not sure about Amazon, etc. - @johncloonan

Perhaps ‘voice search’ is how brands will learn to understand how important nuance and culture are to your brand message. - @SJAbbott

See all the great answers to Question 1 here!

Q2: What best practices have you seen in voice friendly search? #brandchat

Easy to use and more convenient to the users. - @VeeraeswariS

Honestly - not close to best practices yet with my clients - mostly still in "awareness and inclusion of voice s… https://twitter.com/i/web/status/981554614997782528 - @michelletweet

What's impressive is a lot of local radio stations have been hooking up with Alexa quite rapidly, an… https://twitter.com/i/web/status/981554692663730176 - @quillagency

Eiminate extra words.Keep it simple even though it may not be the best grammar it's what we would s… https://twitter.com/i/web/status/981554736850751489 - @findTroy

I'm liking Alexa's "skill enablement" as a best practice, because it ties an action to a specific set of words. - @johncloonan

See all the great answers to Question 2 here!

Q3: What do brands need to have prepared now to keep consistency of tone in a voice-driven economy? #brandchat

Something they should have already: a brand voice and personality. They may want to hire voice talent on top of that. - @johncloonan

Consistent messaging and relationship building is the best way for any and all brands to futureproof themselves… https://twitter.com/i/web/status/981556159424466944 - @Mr_McFly

Brand guidelines are important as well as a clear idea of your ethos and how you would like your bra… https://twitter.com/i/web/status/981556296989265921 - @BenHardicre

It should have responding and adaptable search for multiple voices. - @VeeraeswariS

See all the great answers to Question 3 here!

Q4: Recent healthcare survey found voice search key to patient acquisition strategies w/ more complex system-based searches via voice search to improve their health experience?(i.e. prescription reminders) #brandchat

Conversational #testimonials. "Ask a customer" - @michelletweet

This is where US and other countries differ. ‘Patient Acquisition Strategies’ just doesn’t get said, here. And I… https://twitter.com/i/web/status/981558072815509511 - @SJAbbott

(Part 1) Healthcare of senior citizens and voice assistants are a natural match. But these technologies need to… https://twitter.com/i/web/status/981558077869654016 - @brand_m_blog

(Part 2) If you are a company looking to get ahead of voice assistant technology than make sure you're adaptive… https://twitter.com/i/web/status/981558779606167561 - @brand_m_blog

Future of voice search?🔥 chatbot + AI + voice search.Usesinsights:👉🏽location👉🏽search history👉🏽shopp… https://twitter.com/i/web/status/981559319488589824 - @CardozaGab

See all the great answers to Question 4 here!

Q5: Don’t buy the hype – voice search won’t change SEO. Discuss. #brandchat

It’s still optimizing search. It’s not a new concept, just a new tool. - @SJAbbott

It might make it faster and easier to conduct keyword research...cause I can just say it instead of typing it?… https://twitter.com/i/web/status/981560167983665152 - @michelletweet

I guess the question here is whether it will make enough waves and become one of the main ways… https://twitter.com/i/web/status/981560743223939072 - @BrixxSoftware

See all the great answers to Question 5 here!

Q6: How can brand control the data generated via interactions with AI assistant users? #brandchat

See all the great answers to Question 6 here!

Brandchat Notes: BRANDS + HOSPITALITY

2018-04-25T06:30:00.000-05:00

#brandchat questions for Wed, 3/28 chat, BRANDS + HOSPITALITY

Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET here:
http://www.tchat.io/ Enter the #brandchat hashtag and you’re ready to start.

OPENING CONVO: Tag a hospitality brand that’s at the forefront of brand trends and practices for the industry. #brandchat

Q1: What is the value of established hotel chains creating or taking over smaller, hipper brands targeted specifically at a younger demographic? #brandchat
Q2: How much has the sharing economy influenced the hospitality industry? #brandchat
Q3: Some brands are minimizing their brand look and feel in new properties. Discuss the good and the bad of that. #brandchat
Q4: What best practices are hospitality brands exuding to reflect the region’s culture and diversity? #brandchat
Q5: What changes do you see in the next 5 years for the hospitality industry? #brandchat
Q6: Does having multiple brands under the same umbrella help or hurt in clearly communicating each brand’s story? #brandchat

ARTICLES AND RESOURCES FOR THE CHAT
http://www.startribune.com/radisson-is-investing-nearly-200-million-in-brand/476413183/
https://www.forbes.com/sites/lauraannaparker/2018/02/28/marriott-breaks-into-japan-with-its-millennial-focused-moxy-brand/#3a96bae2103d

This week’s stats:

45 participants; 506 tweets; reach of 310,137

See more chat stats and the entire chat transcript

Q1: What is the value, do you think, of established hotel chains creating or taking over smaller, hipper brands targeted specifically at a younger demographic? #brandchat

The established chains get to carry their name but create a new product under that umbrella that wil… https://twitter.com/i/web/status/979015729205993475 - @BrixxSoftware

I think hotels have got to start shaking up their approach. Thanks to the popularity of Airbnb, tour… https://twitter.com/i/web/status/979015924375281664 - @basecreative

They have the experience to offer small brands the resources and know how to get their niche brand… https://twitter.com/i/web/status/979016027316084739 - @HeyOrca

Simple. Reach. https://twitter.com/GeraldMoczynski/status/979015734532612096 - @michelletweet

The value to the established larger chains is another 'brand' that reaches a different demographic than their c… https://twitter.com/i/web/status/979016170522206208 - @AnhTNguyen

See all the great answers to Question 1 here!

Q2: How much has the sharing economy influenced the hospitality industry? #brandchat

A lot – both positive and negative. It’s put a wrench in the works in terms of quality and pricing.… https://twitter.com/i/web/status/979018288717058048 - @BrixxSoftware

The sharing economy's impact is huge! You have AirBnb in that space. I'll also include Uber/Lyft for car rental… https://twitter.com/i/web/status/979019212055371776 - @carlarjenkins

The sharing economy has upended hospitality! As evidenced by our discussion focused 90% on @Airbnb. Experience… https://twitter.com/i/web/status/979019384239853569 - @allisonryder

Sheesh! The sharing economy has put the hospitality industry on their toes! They are holding on to t… https://twitter.com/i/web/status/979019442628825088 - @PoshSimplicity

Just like how Uber disrupted the transportation industry, Airbnb empowered individuals in the commun… https://twitter.com/i/web/status/979019455194943491 - @quillagency

See all the great answers to Question 2 here!

Q3: Some brands are minimizing their brand look and feel in new properties. Discuss the good and the bad of that. #brandchat

What does minimizing the look mean exactly? Like their logo, signage or their signature interior design? - @terrencelomax

Doing this will be very dependant on the brands #demographic. In older properties under the main… https://twitter.com/i/web/status/979020322505674752 - @BrixxSoftware

Good: conformity. Bad: oversaturation. We're not experts in hospitality - aesthetic might play into… https://twitter.com/i/web/status/979020826803613698 - @HeyOrca

My response would be too long, however @skift does an awesome job of touching on most of my thoughts… https://twitter.com/i/web/status/979020992642199554 - @PoshSimplicity

Feels more modern and makes me assume other things (i.e. mission, policies, etc.) may have shifted. May be a go… https://twitter.com/i/web/status/979021060661219328 - @allisonryder

See all the great answers to Question 3 here!

Q4: What best practices are hospitality brands exuding to reflect the region’s culture and diversity? #brandchat

Employing people from the local area to work in the hotel. Designing properties with locally sourced product… https://twitter.com/i/web/status/979022226782597120 - @BrixxSoftware

I've seen more messages touting local and sustainable products, which is in relation to everyone's focus on the trend. - @bekiweki

This isn't our area of expertise, so we'll be reading other's responses with eager eyes! - @basecreative

Hospitality brands like IHG (with their EVEN hotels) are staying up on the culture by including heal… https://twitter.com/i/web/status/979023196371464193 - @PoshSimplicity

Hospitality brands must understand where they fit within culture: locally, regionally and globally.- @Mr_McFly

See all the great answers to Question 4 here!

Q5: What changes do you see in the next 5 years for the hospitality industry? #brandchat

Most likely #hotels adapting to the changing wants and needs of their #customers. Becoming more tech… https://twitter.com/i/web/status/979023823625441280 - @BrixxSoftware

Smaller hotel chains are going to close or be bought out, larger ones will adapt by buying or changing. - @quillagency

A huge trend coming hospitality's way is offering immersive experiences. Take theme-park resorts, but even bigg… https://twitter.com/i/web/status/979024332671373312 - @bekiweki

Took the words right out of my mouth, @BrixxSoftware. I wouldn’t mind seeing some major creative marketing move… https://twitter.com/i/web/status/979024550947164160 - @PoshSimplicity

Will we even have to check in any more, or will our phone's location inform the hotel we arrived, poi… https://twitter.com/i/web/status/979024841083883523 - @basecreative

See all the great answers to Question 5 here!

Q6: Does having multiple brands under the same umbrella help or hurt in clearly communicating each brand’s story? #brandchat

Depends on how well the communication is done, and whether or not they're targeting the appropriate… https://twitter.com/i/web/status/979025267866918912 - @quillagency

Overall, I think it helps. Hotels know that they don’t only attract one demographic and have b… https://twitter.com/i/web/status/979025426952671232 - @BrixxSoftware

This works fine (per comments on @Unilever @Aquafina /@pepsi ) as long as the portfolio is consistent. Brand pr… https://twitter.com/i/web/status/979025464344932352 - @allisonryder

Not if each brand knows where they and the others fit in that ecosystem. When that happens, they can… https://twitter.com/i/web/status/979025615893516288 - @Mr_McFly

What I see more of is a brand without a strong + reputation buying smaller, cooler brand as a way to build its own halo - @allisonryder

See all the great answers to Question 6 here!

Brandchat Notes: BRANDS + COMPANY CULTURE

2018-04-24T06:30:00.000-05:00

#brandchat question for Wed, 2/28 chat, BRANDS + CAREERS + COMPANY CULTURE

Join in at 8am PT/ 9am MT/ 10am CT/ 11am ET here:
http://www.tchat.io/ Enter the #brandchat hashtag and you're ready to start.

Special Guest: @joelrrenner
Moderator: @mariaduron

OPENING CONVO: TAG the big brands that have the best reputation with their customers/clients. Share why they are the best. #brandchat

Q1: What big brands have the best reputation with their employees (both current and former? And, why? #brandchat
Q2: How do you learn about a companies culture? #brandchat
Q3: What is a brand that you know but others might not that is considered a great place to work? #brandchat
Q4: How do you figure out what kind of company you want to work for? How they treat their customers? How they treat their employees? Both? Something else? #brandchat
Q5: What best practices would you recommend to a company focusing on their employer brand and company culture? #brandchat
Q6: If you were working with a company whose focus has turned to their employer brand and company culture, what steps would you recommend to them to get started? #brandchat

ARTICLES FOR THE CHAT:
https://hbr.org/2017/06/why-your-company-culture-should-match-your-brand

This week’s stats:

42 participants; 578 tweets; reach of 427,525

See more chat stats and the entire chat transcript

Q1: What big brands have the best reputation with their employees (both current and former? And, why? #brandchat

@Tmobile seems to do a good job on social media. The CEO @JohnLegere is on Twitter frequently. - @dailysuitcase

@SouthwestAir employees all seem to love working there, which translates to a great customer experience. - @martinlieberman

I’ve always heard that @Wegmans employees love their job because they feel respected and valued - @JWB519

@DisneyPixar has a reputation for creativity — and even better, a track record to go along with it.… https://twitter.com/i/web/status/968885376407318529 - @cortezbrothers

See all the great answers to Question 1 here!

Q2: How do you learn about a company's culture? #brandchat

Often, getting the true feel is only learned after working there, but sometimes, if you ask around… https://twitter.com/i/web/status/968886583209414656 - @OkemaForever

Word of mouth from people that have worked for a company is usually the most accurate. - @BrixxSoftware

Hopefully through social media and their website. I always tell clients to post videos and talk abou… https://twitter.com/i/web/status/968886842908176384 - @tschill86

Employees' social media channels are a good way to observe a company's culture. People advocate thei… https://twitter.com/i/web/status/968886939121102848 - @s_narmadhaa

If you want to know the culture of a company, study the reasons they hire and fire. -Colin Finkle https://twitter.com/brandchat/status/968886340086583296 - @brand_m_blog

See all the great answers to Question 2 here!

Q3: What is a brand that you know but others might not that is considered a great place to work? #brandchat

This one almost always surprises people - @Wegmans Food Markets is a great place to work and has been listed by… https://twitter.com/i/web/status/968888952232009728 - @JoelRRenner

I've heard great things about @TakedaPharma and @AbbottGlobal. Benefits like onsight daycare, education reimburs… https://twitter.com/i/web/status/968889098214825985 - @michelletweet

We think the world of Michigan-based Dawn Foods and Jiffy Mix. https://www.npr.org/2017/03/17/520397792/how-to-make-boring-sell-in-a-jiffy - @cortezbrothers

Many NGO's - @krishnarg22

See all the great answers to Question 3 here!

Q4: How do you figure out what kind of company you want to work for? How they treat their customers? How they treat their employees? Both? Something else? #brandchat

I think you've got to consider both. How customers are treated are a reflection of the attitude from… https://twitter.com/i/web/status/968890484490997761 - @basecreative

They need to treat their products & services w/care,their employees w/support & training but most of all I ask… https://twitter.com/i/web/status/968890792159916033 - @JoelRRenner

As a production company, we judge the brands we want to work with (like @HP or @Ford) by the visual… https://twitter.com/i/web/status/968890897881473025 - @cortezbrothers

I want to work at a company that is respected, people value their product or service sincerely. and… https://twitter.com/i/web/status/968890898900770817 - bre @bre_mtb

See all the great answers to Question 4 here!

Q5: What best practices would you recommend to a company focusing on their employer brand and company culture? #brandchat

#Communication and great #Leadership skills are a must, especially from the management teams. Under… https://twitter.com/i/web/status/968891720812388358 - @BrixxSoftware

Company culture is more than your employer brand. It's your values—the ones you paint on the wall… https://twitter.com/i/web/status/968891830833049601 - @SFerika

Give voice to your employees. They are the brand. #Ambassador programs, opportunities to be creative… https://twitter.com/i/web/status/968891893454123013 - @michelletweet

Coworkers are like a pre-arranged marriage. you have to get coworkers on the same team, not just exp… https://twitter.com/i/web/status/968891986915872768 - @bre_mtb

See all the great answers to Question 5 here!

Q6: If you were working with a company whose focus has turned to their employer brand and company culture, what steps would you recommend to them to get started? #brandchat

Listen: find out what your employees want. Some demands may be a little extreme but may help get things moving… https://twitter.com/i/web/status/968893649206484992 - @pjervis

The owner of my company always says, "I work for YOU." and yes, yes he does... if his employees aren… https://twitter.com/i/web/status/968893687425130497 - @bre_mtb

Listen: find out what your employees want. Some demands may be a little extreme but may help get things moving in the righ… - @LaurusT001

Listen to employees. And please respond to the feedback. Don't pretend to listen if you're not going… https://twitter.com/i/web/status/968893879381446656 - @s_narmadhaa

Give it time. Culture doesn’t happen overnight, and it takes a lot of positive efforts to move the Trust factor… https://twitter.com/i/web/status/968893977184251904 - @SJAbbott

1) Have an outside, independent consultant interview the employees. 2) Define the company's unique values. 3) A… https://twitter.com/i/web/status/968894090308915200 - @brand_m_blog

See all the great answers to Question 6 here!

Brandchat Notes: BRANDS + CONTENT MARKETING STRATEGY

2018-04-23T06:30:00.000-05:00

#brandchat questions for Wed, 2/21 chat at 10am CST - BRANDS + CONTENT MARKETING STRATEGY

Join in at 8am PT/9am MT/10am CT/11am ET here: http://www.tchat.io/rooms/brandchat or search #brandchat on Twitter and follow the latest tweets

Chat Moderator: @mariaduron
Special Guest: @expresswriters

OPENING CONVO: Tag a brand that dominates in Content Marketing and share why you think they do #brandchat

Q1 Explain what a content marketing strategy is and how it fits into your marketing. #brandchat
Q2 Do you have a documented content marketing strategy on file? Why or why not? #brandchat
Q3: What are KPIs to measure for determining the success of your content marketing strategy? #brandchat
Q4: What are some ways to set up a game plan for successful content creation when putting together a content marketing strategy? #brandchat
Q5: How does a blog fit into a content marketing strategy? #brandchat
Q6: How does your social media presence fit into a content marketing strategy? #brandchat

ARTICLES AND RESOURCES:
https://expresswriters.com/contentwritingchat/
https://expresswriters.com/write-podcast/
https://www.amazon.com/Practical-Content-Strategy-Marketing-Certification/dp/1978318286/
Free downloadable for how to put together a brand strategy - https://expresswriters.com/resources/easy-abc-content-strategy-checklist/

This week’s stats:

55 participants; 659 tweets; reach of 794,384

See more chat stats and the entire chat transcript

Q1 Explain what a content marketing strategy is and how it fits into your marketing. #brandchat

@Google kills it using their data and analysis in the Think with Google series. - @johncloonan

And of course, the consulting cos, particularly McKinsey. - @johncloonan

Inspiration, @Ogilvy. Always seeing a fresh slew of engaging and visually interesting content. From… https://twitter.com/i/web/status/966345958903746561 - @quillagency

Pushing your brand via social content. Unemployed, that's just a simple explanation. https://twitter.com/brandchat/status/966346701668847616 - @OkemaForever

In my world (B2B), it's publication of materials designed for certain pipeline activities, from lead gen > nurture > decision - @johncloonan

See all the great answers to Question 1 here!

Q2 Do you have a documented content marketing strategy on file? Why or why not? #brandchat

One strategy? No. There are common elements in many strategies I create, but you have to take audience & goals into account - @johncloonan

Not documented. Mine is reactive. When I find myself typing a long e-mail response to customer inquiries, I… https://twitter.com/i/web/status/966349700612816896 - @GeraldMoczynski

We do and it's regularly revised. It's beneficial to have it written down in the same way that you w… https://twitter.com/i/web/status/966349725439090688 - @BrixxSoftware

Yes, I have several because I work with different business units internationally that have distinct… https://twitter.com/i/web/status/966349983007084544 - @SanabriaJav

(2) I have a bunch of tools, templates, and metrics, but they're never put together the same way. Kinda like Legos. - @johncloonan

See all the great answers to Question 2 here!

Q3: What are KPIs to measure for determining the success of your content marketing strategy? #brandchat

Dependent on the goals of the client. Generally incoming leads, engagement, % to close, traceable revenue. - @johncloonan

KPIs depend on goal. If goal is reach new audience, then reach/engagement KPIs. If goal is drive leads/sales, conversion KPIs - @SaraBethMcP

But there are always some baseline stats. No one read it? Unsuccessful. No one clicked through to site? Probably a fail. - @SaraBethMcP

#Conversions #Profit #Sales 😉😎 https://t.co/CXlgNiyjhW - @WalidTerrell

Our KPI's are based on the engagement from customers from all our social media platforms. From our e… https://twitter.com/i/web/status/966352188095238145 - @BrixxSoftware

See all the great answers to Question 3 here!

Q4: What are some ways to set up a game plan for successful content creation when putting together a content marketing strategy? #brandchat

Know your audience. Understand what their wants/needs are and deliver on that. #planning #BrandChat #ContentStrategy - @BrixxSoftware

Brainstorm topics, then ASSIGN them to an individual. Bystander effect is strong w/content creation-must create accountability - @SaraBethMcP

If I do nothing else, I insist on 6 weeks of evergreen content in the pipeline. - @johncloonan

First, you need to know who your target audience is. Without knowing who you're trying to reach, how can you ex… https://twitter.com/i/web/status/966354736231387136 - @ExpWriters

Also, leverage your ENTIRE TEAM for content creation. Everyone has a voice. - @johncloonan

See all the great answers to Question 4 here!

Q5: How does a blog fit into a content marketing strategy? #brandchat

A blog is probable the simplest, steadiest way to maintain a drumbeat of content coming from your brand. - @SaraBethMcP

It's a channel, like many others. It's a great way to be consistent, searchable, and shareable. - @johncloonan

Regular blogging is step 1. Then adv into more visuals, more video, webinars, interactive pieces, etc. as possible - @SaraBethMcP

Blog provides a great foundation for social marketing, email marketing, SEO, etc. - @SaraBethMcP

See all the great answers to Question 5 here!

Q6: How does your social media presence fit into a content marketing strategy? #brandchat

Don't spread yourself across too many platforms just so you can have a presence there. Look at where… https://twitter.com/i/web/status/966357023637016576 - @basecreative

Again, channels. But if you're not willing to manage those channels, pick different channels. - @johncloonan

You also have to be willing to listen to social media. Again, if you're not, don't bother. - @johncloonan

We believe in a three step approach (Produce-Publish-Promote) and social media is one of many promotion tools. I… https://twitter.com/i/web/status/966357527029010432 - @BillSkowronski

Social media is about being social and it's the best platform for genuine content that shows who you… https://twitter.com/i/web/status/966357535258267649 - @tschill86

See all the great answers to Question 6 here!