Metalfrog Studios, Search Engine Optimisation, Online Marketing and Web Blog

Experienced Commercial Web Designers Wanted for Award Winning Agency in Norwich | Web Design & Web Developers Jobs | Gumtree.com

2012-01-28T21:20:00.000Z

Experienced Commercial Web Designers Wanted for Award Winning Agency in Norwich | Web Design & Web Developers Jobs | Gumtree.com

Metalfrog Studios: Growth, Business, Thanks and Thoughts

2011-12-15T14:49:00.000Z

Metalfrog Studios Growth:

This year has been yet another record breaking year here at Metalfrog Studios Limited. Our business continues to flourish through multiple channels of influence – namely word of mouth, search engine positioning and, of course, social media exposure.
It has been a challenging year for a lot of businesses, both locally and nationally. Finances have been tight for a lot and cash flow is always a major consideration. I am pleased to say that Metalfrog Studios and its client's appear to be weathering the storm well. In fact this year we have really gone from being a local web design company to a national full service marketing agency. We have managed to grow at an average rate of 80% month on month for the past year, which obviously has many implications on the business - Not least of which is staffing and accommodation.
Equally, we have managed to take a lot of local businesses and place them on a national stage – exposing them to wider business opportunities.

We are looking to expand the number of offices we have here to enable us to have more space. We are in negotiation with our landlord regarding taking more units in this business park, and will advise when this happens.

New personnel:

I am delighted with the integration of new staff at Metalfrog Studios. The combination of design, development , marketing, search engine marketing and creative skills is, I believe, unparalleled in this region. Even more remarkable is that we have a highly professional team who all understand the need for our clients to achieve a return on investment, not just something pretty on the eye. We have a great balance including our latest apprentice from the University of East Anglia, whom we took on under the Project Evolve program, and then gave him a job at the end of it.
We are looking to recruit at least 2 more people (probably designers rather than coders in the new year, so if you know anyone who might fit the bill?).

New sites:

Some of you may be aware that we re-built and relaunched our website: http://www.metalfrog.co.uk in mid November. The response to this has been phenomenal, and we are now seeing more enquiries. The previous site was nearly 4 years old and looked dated. Equally, we could not easily add to the site with new areas such as digital photography, search engine training etc, so the new site is built in a modular way which allows us to not only expand it in the future, but also ensure its friendliness on the search engines. This morning we are on page 4 on Google across the web for the term "web design company" and the likelihood is that we shall be page 1 for this term by the end of Spring 2012.

Our new http://www.metalfrogstudios.com site will be launched over Xmas, and this will be a complete departure from traditional sites.
We have looked at this site from the point of view of advice, free information and agency relationships (we now have nearly 20 agencies reselling Metalfrog Studios SEO services countrywide). This is a really exciting and bold site, and I am sure that you will see how unique
it is , and how engaging too.

New clients:

in July this year we had a commendation from Theo Paphitis , through social media. Theo referred us to Claire Young (former finalist in the BBC Apprentice Series). We have been delighted to work with Claire , and her team, on several projects including http://www.teenbiz.org.uk, http://www.schoolspeakers.co.uk and we are currently finalising the new Claire Young personal site. This should be live in the coming days and again will be a very interactive experience. in turn, Claire has kindly referred us on to several companies for more business.

Locally, we have new clients in all sectors of commerce and industry. Latest websites to go live include:

http://www.britanniablinds.co.uk
http://www.flatroofnorfolk.co.uk
http://www.morgan-bishop.co.uk
http://www.westlandswow.co.uk

Nationally, our latest site went live yesterday:

Gas Blowback Guns   A site from which to buy Gas Blowback Airsoft Guns and Accessories

This site is already page 1 Google for major search terms and enquiry has already come through!

New sites on the horizon:

http://www.pukkatents.co.uk
A online community/shopping experience for people who have a passion for camping outdoors, or simply setting up a tent in their garden on a summer's day

http://www.totally-av.co.uk
An online shop offering all things audi visual at incredible prices.

Both of these sites have already begun to be optimised, and have a bright future for their respective owners.

New sites in early new year for :

MEO Landscapes
Abbey Products
LIfeMatters Group
K9 Walking
Metalfrog Studios
New site for Carpet Fitting Business
New bathroom and bathroom accessories website
A new site for homemade fabrics and cushions

And many more..

On average we are building 8-10 sites a week at present, and we have site projects currently in development until May 2012. Added to this we have some rather exciting projects about to drop. One is for an online bathroom shop. the other involved in the legal services sector (I can say no more about this as we are bound by a confidentiality agreement), but suffice to say, this could make the owners of the site an awful lot of money.

New Avenues:

In the coming 12 months we are going to be pushing SEO training courses. Unlike our so-called competitors in this area, our offering will be on a 1 to 1 basis, and will not be simple sweeping statements about how to get your website to page 1 on search engines. It will be a planned, methodical series of courses (clearly beginner, intermediate and expert), which will enable web masters/site owners to be able to manage their own online marketing, but with Metalfrog Studios as ongoing backup for SEO services should they need us. I think that this is a unique service, but one which is needed. We shall also be offering these training courses to our agents for their clients to attend, or for them to learn more.

Agency Agreements:

In addition, we have three new reseller agents this year who are offering our services to their clients. We are in negotiations with 2 local agencies and three national ones to do the same next year.

2012:

Next year sees the 5th anniversary of Metalfrog Studios in its current guise. This has been a roller coaster of a journey, both for me and for the business. Those of you who know me well will know that I had a very bad business partnership upon arriving in Norfolk, and this left me virtually penniless. But I sold my house, put the money into the business and started again. With the help of local companies, and friends, the business started to make waves in Norfolk, and our reputation started to grow. We went to Drayton old Lodge in 2006 and spent just over 3 years there. Unbelievably, we are now into our second year in Beech Avenue (where does time go?). We have had only a couple of minor personnel changes in this time, but I am pleased to say that the core of Julie, Jenny and I has remained solid. As mentioned, we now have some great people working for us, and hopefully more to come.

The Value of Metalfrog to Your Business:

Clients have come to realise the value in the services we deliver and understand (or are beginning to) , that time equals money, and that if you want something to be perfect then you have to trust your marketing partner, listen to their advice and be prepared to pay for the time and expertise you are being offered. Over the years we have shown that those who work with us or partner us in this way reap the highest rewards when it comes to marketing.

So the future is looking healthy, but I am never complacent. We still have to maintain the highest of standards, and still have to try to innovate and ensure that our work stands out for all to see. We are not afraid to take criticism, and we are also not perfect. We try to accommodate all needs, and we strive for excellence. Sometimes we have situations which are out of our control, normally based around local broadband speed, but in the main the ship is pretty steady. I hope that you have all seen how we positively affect business profiles. Those of you whom I have copied into this who are not yet customers, we hope you will become so in 2012, and look forward to opening new avenues of income for you. Those of you whose SEO Projects finished in 2011, then we wish you well with your sites for the future.

Finally:

It just remains for me to wish you a very Merry Christmas and a Happy and Health New Year. I am reminded (mostly by Julie) that work is not everything, and recent tragedies have gone to strengthen that argument.
Sometimes, I lose sight of what is important, but try to get a balance between home and work life which doesn't always succeed. If I am going to make a resolution in 2012 ( and I never do) , then it will be to try to manage time better and look at what is important in life – not just work.

I hope that you all have a prosperous 2012 and look forward to a long and mutually beneficial working relationships with you all. I thank you sincerely for all the business you have given and, if you are a supplier, for the products/services you have supplied to Metalfrog Studios Limited over 2011.

Kind regards and best wishes.

Chris Wheeler
Managing Director
Metalfrog Studios Limited

New Site for Metalfrog Studios Limited

2011-11-15T08:27:00.001Z

We are delighted to announce the arrival of our new website: http://www.metalfrog.co.uk. Features included in the new site:

Web Design and Web Development Overviews
Small Business Website Starter Packs
SEO Services
SEO Advice
Tips
Graphic Design Capabilities
Marketing Services
Business Web Hosting
Live Chat and Assistance
Iphone, Android and Blackberry Application Development
Case Studies

We hope you enjoy the new site and look forward to your comments. Whether you want to use our company for a one off service, or as a full time marketing partner, there are the skills, experience and dedication to ensure success for your business online of offline.

Remember: Our clients are country-wide, not just in Norwich or Norfolk, and all receive the same attention to detail, responsiveness and customer care. Equally, the only service we outsource is physical printing - keeping control of the process on all media. We have relationships with offline PR Agencies, should you need to spread the word offline too!

Why not call us on 01603 861830 for a free no-obligation chat?

Recommended Tools to Assist Web Masters

2011-11-10T12:08:00.000Z

If you want to try to get your website to page 1 on major search engines on major terms then there are a range of software packages out there to assist.

Some of the better ones include :

WEB CEO
SEO MOZ
SEO Quake
IBP
SEO Powersuite

And there are many more online.

However, take heed that these tools are not the be all and end all and they will assist you, but are not the overall solution. Also, some are free , some are paid for. You need to be able to understand code to get the best out of your SEO and also you need to more than aware that with the ever-changing nature of the Google mathematics (algorithm), that this is going to be a very time intensive and laborious process.

If you don't have the time it is probably better to outsource to a professional seo services agency and therefore concentrate on other aspects of your business or your marketing.

But if you do have time and understanding, then these will aid you iin your quest for website page 1 status in the search engines.

New Sites for Dog Walking and Roofing!

2011-11-08T07:31:00.001Z

This morning we are delighted to announce the arrival of two new projects:

K9 Walking is a dog walking and dog sitting service based in Lancashire, UK. The service allows you to have your dog walked by professionals, who are also great animal lovers. Metalfrog Studios Limited was commissioned to build a new website for the business and is going to be ensuring its success on the search engines with our seo services being employed. We were asked to create a new name, a new brand identity and a new web design.

At present there is a holding page up with a new website coming soon.

Please checkout: http://www.k9-walking.co.uk

Secondly, our web design company was asked to build a website for local flat roofing specialists , Freedom Fibreglass Roofing.

They actually had a Yellow Pages website, but it was not generating any business for them. Metalfrog Studios Limited was asked to build a functional website which would show the products and services in their best light, while offering case studies and testimonials.

The audience being slightly older, we also paid special attention to the font size and have tried to ensure that the site is as readable and ease to navigate as possible. Our SEO Services team are now in the process of getting the site to page 1 on Google for search terms related to the business.

You can see the results of our work here:

http://www.flatroofnorfolk.co.uk

New site Launch for School Speakers

2011-11-02T11:16:00.000Z

Following on from the successful launch yesterday of teenbiz.org.uk, for serial entrepreneurs, Claire Young and Peter Jones, we are delighted to announce the arrival of the new School Speakers website.

The project was to completely re-brand School Speakers with a new graphic design for the logo. Our web design company then set about creating a functional but visually stunning website for them. In addition we have created a series of marketing materials and leaflets from which to launch the new brand.

We have used our own custom content management system, built our own unique events calendar, and have integrated social media into the site.

School Speakers has years of experience in providing expert speakers in all manner of areas of interest, to schools, colleges and universities, offering motivational speaking and coaching.

We look forward to a long relationship with School Speakers.

New Site Launch for Apprentice Claire and Dragon Jones

2011-11-01T17:36:00.000Z

Metalfrog Studios Limited was delighted to have been referred to Claire Young, finalist of the 2008 season of BBC1's hit show, The Apprentice, by none other than Theo Paphitis - Entrepreneur and Dragon.

We were commissioned to create a new jazzy logo for Teenbiz and create a website: http://www.teenbiz.org.uk

Our web design company set about putting together a structure which was both business like and funky at the same time and one which, like Claire and Peter Jones ( a fellow Dragon and Teenbiz Board member) was very dynamic, modern and would engage and inspire.

The results are there for all to see and we are now working on new logo's, websites and other marketing for Claire covering her School Speakers project, as well as a new site for http://www.claireyoung.co.uk.

Watch this space

Chris Wheeler

An Insight into Anchor Links!

2011-10-19T09:36:00.000+01:00

Microsoft has published an application patent which offers more insight into how search engines use anchor text to rank a website.

A recently published patent application of Microsoft gives further insight on how search engines use the anchor text in links to rank web pages. Not all links are created equally even if they use the same anchor text.

What is the anchor text?

The anchor text is the text that is used in the link on your site which goes to another web page. It is an highly prestigious factor in the ranking maths (technically known as algorithms) of Google, Bing, Yahoo! and other search engines.

The greater the number of pages which link to another web page, the more probability there is of the website ranking higher in the search listings.

How do search engines use the anchor text in ranking algorithms?

A lot of people believe that links with the same anchor text are equally important. The new patent indicates that this is not, in fact, true.

Bing wants to understand the relationships between websites that link to the same page with the same anchor text, and the relationship between pages that link to another page.|

If a number of pages link to the same page with the same anchor text, Bing examines these pages to check if they link to many pages which are the same in content.If there is a measurable increase in the overlap between the two, then Bing is likely to discount the link as spammy.

Bing monitors the level of dependence between the linked page and the linking page. If the linking site links to many pages of the linked site, the pages are probably dependent and the influence of the links will be reduced.

Bing tries to detect several different dependency situations:
Copied pages or mirror sites.
Source sites that have a duplicate destination site and where the source sites are owned and designed by the same users - who execute SEO Services - In our business known as "black hat" linking.
Links which are artificially added to a site by a source such as a hacker or spammer, or by an automated program. Often these highly misleading links are hard to find as they are added to the web page via invisible blocks.
The relevance of an anchor text seems to depend on many different factors, including the relation of the linking pages to the linked page.

Even though this is a patent which is filed by Microsoft (under the Bing umbrella), It appears likely to this author that the same methods and practices are employed by Google, Yahoo! and other engines.

Chris Wheeler
Metalfrog Studios Limited

Google Launches Another Panda Update

2011-10-13T08:22:00.001+01:00

Last week Google launched another update to its Panda Algorithm (the mathematics it uses to ascertain your search engine ranking position).

This update concerns itself with extending the new Google quality standards Google has imposed on web site owners.

A lot of people believe that the increase in quality standards is multi-reasoned. Google say that they are trying to get rid of sites which are home made, of poor quality, on slow servers, and not correctly coded (to name but a few things).

This is just one of the 500 or so changes Google makes to its algorithm every year, but watch this space as things will continue on this track.

Amongst areas now being looked at are:

Spelling and grammatical errors.
Reasoned content.
Links to backup statements made on your site.
IP address location - If your site is hosted in India and you are a UK business your rank will be affected.
Content repetition.

If you want to find out more then please contact our SEO services team at Metalfrog Studios Limited. We are offering a free web page analysis report which will determine how likely your Web Design Companyis to get to page 1 on Google.

Chris Wheeler

My Tribute to Steve Jobs

2011-10-08T18:52:00.002+01:00

Stylish
Tablet
Entrepreneur
Visionary
Enterprising
Jovial
Objective
Brilliant
Sadlymissed

RIP Steve Jobs.Genius
1955-2011
Chris Wheeler

New Website Goes Live for Britannia Blinds

2011-09-30T16:39:00.000+01:00

We are pleased to announce that a new website has been built for local family-run company Britannia Blinds Limited. The site is ready to be driven to the top of the search engines using our SEO services. We start on Monday once we have all the onsite factors taken care of. We expect that the site will be on page 1 for major terms within 6 months.

We have completely re-branded the business and our graphic design team have come up with some innovative new ways to showcase the brand.

If you are looking for a commercially focused, results driven web design company or you need some other forms of marketing to get your business noticed, then talk to Metalfrog Studios or view our website (holding page) - http://www.metalfrog.co.uk or call on 01603 861830.

Assess Spammy Backlinks

2011-09-28T08:12:00.000+01:00

It is a fact. Low quality links will affect your rank and your online reputation. Especially if these links are from so-called Spammy websites. But what can you do to fight this? Read on..

3 main things that you can do when you discover spammy backlinks

Most websites have links from low quality websites and it is very difficult to do something against these links. Unfortunately, you are unable to influence which websites link to your site.You could actually be the victim of a malicious competitor who will put your links on a link farm website or could equally ply the engines with your URL on malicious sites.

If you find that low quality websites link to your site, you can do several things:

Contact the web master for a removal request

If your site is high in quality and it gets links from spammy websites, try to contact the website owners and ask them to remove their links. You will not receive any help from Google or the other engines with this. If you cannot get satisfaction, try not to worry. Make sure your attention is paid to links which are under your control. This way the small amount which are not should pale into insignificance.

Optimise your links and your web page content

Ensure that you properly optimise all aspects of your web page. We have talked in the past, and on our "seo for the bewildered" groups on Linkedin, about the need to ensure that all page elements which add to your ranking, are correct and true.

Focus on things that can be influenced by you

Google, and the other engines, is well aware that you are unable to influence all of the links that point to your site. Reduced quality links come from websites with low rankings and they cannot assist in ranking other sites, so there is no "performance" from them..

It is likely that the engines will simply ignore them.

Call Metalfrog Studios Limited so see how our SEO services can help you get your site to page 1 and how our legally binding guarantee of success on the internet will mean business for your company or your online shop.

www.metalfrog.co.uk

01603 861830

Ask for Chris

Chris Wheeler

Quality Digital Photography | Still Focused

2011-08-26T16:42:00.000+01:00

New company formation, logo creation and website for Norwich-based professional photographer, Jerry Daws. Now starting work on the SEO Services. Watch this space!
Quality Digital Photography | Still Focused

Dragons, Dragons Everywhere - Dragons Den seems to be on everyone's mind in Norwich this year. - thebestof Norwich blog

2011-08-25T11:15:00.000+01:00

Dragons, Dragons Everywhere - Dragons Den seems to be on everyone's mind in Norwich this year. - thebestof Norwich blog

What Are The Types Of Backlinks You Need?

2011-08-24T09:27:00.000+01:00

Backlinks are a major factor when it comes to ranking your website - whether on Google, Bing or Yahoo!

There are four main categories of link which will help to ensure that your web site is on page 1 for major search terms across these engines.

Firstly, there is the information-related backlink:

Information driven links are ones which lead to more information related to the words contained and linked in the text. Writing an article is the most common method for this type of link.

Then there is the definitional link:

These links provide an extended definition of your chosen link words or phrases. In order to get these kind of links you need to be quite specific and create a detailed page or glossary of your site, which has terms related to the link words. The terms could be defined in that glossary or page.

Following this there is the reference related link:

Reference links are normally used to cite a particular source or reference point. Create highly linkable information and content in the form of statistics, facts etc. Find blogs across the web which are associated with the business or subject and tell them about your resources. This is highly powerful as it goes to the credibility of your site and its reputation.

Finally, there is a promotional backlink:

Promotional links typically go to a landing page which is on your site. Ask bloggers if they will review your site, and reciprocate (without any cost at all). Offer incentives to link - maybe in the form of free samples or discounts - but again do not pay for any reciprocity.

These links will determine the position your site reaches on the search engines. If you need any help in carrying out this or any of our seo services then please call on 01603 861830 or contact us via email.

New Website Holding Page for Metalfrog!

2011-08-10T17:43:00.000+01:00

We have just launched our New Web Site

Optimising the content of your web pages is important if you want to get high rankings on Google.

2011-08-10T13:33:00.000+01:00

Most people know that they have to work on website page titles, web page content and links from other sites.
The internal link structure of a site is often overlooked although it has a big impact on the rankings of a website.

This is the reason that the internal link structure of your website is important:
Internal links do not count as much as links from external websites. Nevertheless, search engines use them as an important signal in their algorithms.

Search engines consider links as votes. By optimising the link structure on your web pages, you can lead search engines to the important pages of your website and you can show them the keywords for which you want to get high rankings.

Tips:
Start by optimising the main navigation of your site.
Consider breadcrumb navigation (ask me about this if unsure), especially if your site is large.
Make sure that the first link on the page is the right link. Google appears to consider only the text of the first link on a page.

Above All:
Optimising the internal link structure of your website can have a huge impact of the search engine positions of your web pages.

If you want to know more then please get in touch with our web design and seo consultants now on 01603 861830 or email us via the website at http://www.metalfrogstudios.com

Quality Link Building Is The Answer To Ranking Success

2011-08-03T08:17:00.000+01:00

Why Is Link Building An Ongoing Requirement?

Many web masters tend to think that their responsibility ends with the launch of their business website, and that it will immediately start fetching them new business. Business owners who have reasonable online experience will know how difficult it is to drive new business their way through their websites. Unless you make regular efforts to promote your website online, it may not be possible to achieve your business objectives. One of the prerequisites of online success these days is good link popularity.

It is clearly evident that Google (and other engines) place great emphasis on the link popularity of a website in its ranking algorithm (the techno-speak for the maths used to calculate the ranking). Therefore it becomes important that you pay close attention to your link building needs. What you should remember here is that link building is an ongoing need. In other words, you cannot simply stop saying that you have acquired enough links for your website and that you do not require any more more back links. The day you stop building links that day your website will start regressing in the search results because your competitors online will be continuing their promotional efforts and link building efforts. Search engines are impartial with regard to ranking websites. So if your competitors outdo you in terms of your link popularity, then your place will be taken by your competitors with better link popularity.

Moreover, many new websites are launched frequently in every niche. So to maintain stability with regard to your website ranking you need to add more links to your website from reliable sources.

Thirdly, some of the links that you have built in the past may expire or become non-functional. Over a period of time such non-functional links will reduce your overall links count. To maintain balance here you need to build links continually so that your website’s ranking is not affected because of the dead links. The engines do not work on actual numbers, instead preferring to look at averages. This is mainly due to the fact that some link directories are down when the engine goes looking for your link, and therefore your link is not visible to them. This is often the case on the more popular SEO friendly directories which cannot cope with the amount of listings on the site – or perhaps more importantly their server cannot cope.

By making consistent link building efforts you will be able to make your website more powerful each day and you will limit the number of online competitors. Just because you need to secure a lot of back links for your website you should not blindly use any old strategy to build links. Only the most legitimate link building strategies should be used. A wrong choice of link building strategies can put your website’s reputation to risk. So it is always important to make use of only approved link building strategies that have proven results. Most webmasters do not have time to build links for their websites so what they do is to hire a link building company to take care of their link building needs. This can help if that company is ethical and uses quality and diverse link building strategies. However, some link building companies are unscrupulous and will ask you to pay for links on certain sites, or in fact you will be tempted to pay for them to be on the front of the linking site.

Beware, if Google (or any other engine) see you with paid links your site will be de-listed and you will have to file for resubmission. This does not mean that if you put your house in order that you will go back to the same position you were in. Google will “punish” your site for the crime and you will be dropped to a much lower position and your links will be removed, so you will have to start all over again,

When Should Your Website’s SEO Begin?

2011-07-26T11:53:00.003+01:00

This piece assumes that your web designer/developer is going to be different from your SEO company. However, it is probably better if they are one and the same to enable the process to run smoothly. Having mentioned this, of course many web designers cannot develop code, and many who can do either or both, are rubbish at SEO. So choose wisely!

Without SEO you cannot have a successful, pro-active online presence and most web masters today understand the importance of SEO for their websites. However what most website owners do not know is the right time to start their SEO efforts. Which is the ideal time to start looking for an SEO company, or which is the best time to start your SEO efforts? Most website owners think that they should first get their websites designed and launched before they started making any SEO efforts.

The right time to start your website’s SEO however is when you first decide you to launch a website. Your search for a reliable SEO company should start along with your search for your web design/development company. Before you approach your prospective partner with your final specifications you should have consulted your SEO services provider. You should first get your keyword analysis performed before any work on your website design starts. Your website’s URLs for its inner pages should be based on this report. In other words your website’s navigation names should be made keyword rich. Only when you include all this information in your website’s detailed specifications will your web design company will be able to create search engine friendly link structure. This will save you a lot of money and time at a later stage because you will not have to make tweaks in the code structure of the site.

Get help from your SEO services provider on the naming convention for the file names including image files. Make all your file names keyword rich. Even your images should be named carefully. You can easily improve the effectiveness of your keywords by making your entire website search engine friendly. Most web design companies I have have very little, or no, SEO knowledge or they are guessing rather than analysing, which keywords are most suitable and are going to bring about a return on investment. So, you need to feed them with adequate SEO data which you will have after you have consulted an SEO company. Imagine putting your website through a major revision to make the URLs and your images search engine friendly. Such an approach can also interfere with the website’s functionality. So it is important that you do not repeat the mistake most webmasters make. Start making your SEO efforts as early as possible and you will create a very powerful website based on sound SEO concepts.

You should look for a professional SEO company with adequate experience. There is no point in hiring SEO companies that are slaves of their own SEO packages. Your SEO service provider should be with you right from the moment you start designing your website and throughout its life cycle. Your SEO company should be able to offer you customised SEO solutions. Finding such SEO companies is not going to be an easy task. You should be prepared put in some effort in order to identify your service provider. As your website’s success depends on the quality of services offered by your SEO company, you cannot take this factor lightly. Get started with your website’s SEO right away by choosing the right service provider.

Dragons’ Den star Theo Paphitis gives Norwich firm a Twitter boost - Business - Eastern Daily Press

2011-07-21T12:37:00.000+01:00

Dragons’ Den star Theo Paphitis gives Norwich firm a Twitter boost - Business - Eastern Daily Press

Choosing the Right Link Building Strategies | MarkPosts

2011-07-20T12:52:00.000+01:00

Choosing the Right Link Building Strategies | MarkPosts

Theo Paphitis Mentioned Our Company on Twitter

2011-07-11T12:54:00.000+01:00

We are delighted to announce that yesterday, 10th July 2011, Metalfrog Studios Limited became part of the elite #sbs club. This has already meant that we have had a number of extra enquiries, extra web site traffic and we are proud to be a part of this club.

We are offering special incentives and discounts to fellow #sbs members?

Choosing the Right Link Building Strategies

2011-07-05T12:39:00.003+01:00

Choosing The Right Link Building Strategies

It is very easy to launch a website for your business and to give your business very professional online presence but what is challenging is to get top ranking for your website. Driving targeted traffic to websites require a considerable amount of time and efforts. Google which is used by almost 90% of the internet users puts special emphasis on back links while assessing the importance of websites and while ranking websites based on their importance. Not only Google but all the other top search engines including Yahoo, Bing, as well give great importance to back links. So if you want to improve your website’s ranking, you will have to focus on link building.

Today the link building industry has come a very long way as opposed to what we had years ago. You have to send hundreds of mails requesting links to other webmasters. You can get hundreds of one way links for your websites using various Web 2.0 properties. There are many link building strategies on the web today and you need to make sure you choose the best link building strategies for your website.

Here are few important factors for your consideration while choosing your link building strategies. Firstly, you should not use any black hat strategy to build links for your website. If you make use of such strategies your website will get banned. So you need to double check whether you are using only approved link building strategies. If you are hiring a link building company to take care of your link building needs, you will need to hire a reputable SEO company and you will have to find out whether they are using the safest link building strategies.

When you are building links for your website you need to use natural link building strategies or strategies that imitate natural link growth. If your link building efforts mimic natural link growth, then search engines will value your links more as they appreciate natural links rather than links bought from link farms. Never buy links from link farms as this could give search engines a very valid reason to ignore your website or even to ban your website.

You will have to choose long term link building solutions as this is an on going need. Your website’s back links count needs to increase continually to meet the increasing competition. Only when you continually build your links will you be able to stay on top of the search results. Your efforts should be very organised and systematic; it is best to find a dependable SEO or link building services company to take care of your ongoing link building needs. This will, on the one hand, save your time and also on the other hand ensure that your links count increases gradually with time.

Never take your website’s link building needs lightly because your links have to boost your websites performance. Start building links for your website using the safest link building strategies.

Tips For Selecting Your SEO Company

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If you have a website to promote your business, then you are very likely to be preoccupied with your website’s online promotion and your website’s search engine ranking. One of the most dependable ways of driving traffic to your website is through SEO or search engine optimisation. Though SEO is certainly the long term solution to all your problems on website traffic generation, finding the right SEO company is not going to be an easy task and you will certainly know this by now already. There are numerous SEO companies on the web and all the companies claim that they offer the best services.

As a customer looking for the best SEO company to work with your website’s SEO needs you are very likely to be confused. Don’t worry, here are few useful tips that will help you pick the right SEO company. When you are searching for your SEO services provider, first review the nature of the SEO services offered by your SEO company. SEO consists of two major aspects, one is on page SEO and the other is off page SEO. Both aspects are equally important so you need find a company that takes care of both so that you do not have to hire or work with two companies or multiple companies. Hire only companies that offer comprehensive SEO services.

The next important factor that you should consider is the experience of the SEO company that you are hiring. All the SEO companies promise customers with great results but how many of them actually do live up to their promises? You need to tread carefully here and find companies or service providers that not only promise great results but actually live by their promises.

Off page optimisation which is most commonly known as link building will be an on going process and you need to work on your website’s link popularity constantly to keep your website stay on top of the search results. So you need to make sure that your SEO company makes use of legitimate strategies to build links for your website and does not spam the web. Usage of inappropriate methods will only ruin your website’s reputation. So it is important that you work with reputed and credible SEO company.

The cost involved in hiring your SEO company is going to be another major concern. Though cost is not everything, you would certainly want to keep your expenses on your website’s SEO and link building as low as possible. Do compare costs and when you do so take into consideration all the above factors and do not compare costs in isolation because you may find a service provider that offers very low price but scoring very poorly on the above factors. You need to see results when you hire an SEO company and of course at the right prices. Once you have identified the right service provider by careful review, you should try to establish long term relationship with them so that you do not waste time in searching for new companies whenever you need SEO services.

SEO Or Pay Per Click Campaigns?

2011-06-09T08:41:00.001+01:00

Many webmasters when they launch a website to promote their business do not realise that they will not be able to increase their sales just by launching a website but there are many miles to tread before they can start enjoying the desired ROI from their websites. Competition is high in every niche and it continues to soar high each day. You need to take very focused efforts to drive traffic to your website. There are two ways to drive traffic to your website. One is paid traffic generation and the other is organic traffic generation. One of the most popular paid traffic generation methods is PPC campaign or pay per click campaign. Using PPC campaigns you will be able to drive instant traffic to your website. However, PPC campaigns can turnout to be very expensive on the long run. You will have to constantly increase your budget on your PPC campaigns.

On the other hand, if you choose to use SEO or search engine optimisation you will be able to control your expenses on your website’s traffic generation needs. You will have to find a dependable SEO company to take care of your website’s SEO needs. Many things can go wrong when you implement SEO for your website especially when you don’t work with an experienced SEO company. Your website can even get banned if your service provider fails to make use of approved search engine optimisation strategies. Look for companies that strictly make use of white hat search engine optimisation strategies.

Search engine optimisation is always the best way to drive traffic to your website and it is the best long term solution. You will be able to drive highly targeted traffic to your website through SEO. You cannot do without SEO especially if you are selling a wide range of products and if your website has to deal with numerous keywords to drive traffic.

One of the reasons why many people try to take the short cut using PPC is that SEO takes a considerable amount of time to produce results as search engines take their own time to respond. However, this should not base your decision merely on this factor you should always take into account the bigger picture.

This does not however mean that you should totally ignore pay per click campaigns. The best approach is to blend both SEO and PPC for optimum results. You should make use of SEO for long term traffic generation goals while you supported your website’s traffic through PPC. When you use such an approach you will be able to achieve your marketing goals faster. Choose an experienced SEO company to have all your SEO needs met. Experience of your SEO service provider counts when it comes to getting the best value for your money. Most importantly, do not rely completely on paid traffic because you will not be able to have powerful online presence this way; traffic will seize to come once you stop your PPC campaigns.