Video Online for Small Business

Add your Podcast RSS Feed to YouTube

2024-06-02T10:48:00.001-05:00

Great news for podcasters! YouTube has officially rolled out a new feature allowing creators to link their podcast's RSS feed directly to their channel. This streamlines the process of getting your audio content onto the platform, making it easier for your audience to discover and consume your podcasts alongside your video content.

I've put together a video tutorial to walk you through the steps, but here's a quick rundown of how to set it up:

How to Add Your Podcast RSS Feed to YouTube

Access YouTube Studio: From your YouTube channel page, click on your channel icon in the top right corner, then select YouTube Studio.
Initiate Podcast Creation: In the top right corner of the Studio dashboard, click the "Create" box.
Choose Your Podcast Option: A dropdown menu will appear with three choices for adding podcast content:
- Create a New Podcast: For starting fresh on YouTube.
- Set an Existing Playlist as Podcast: If you already have podcast episodes organized in a YouTube playlist.
- Submit RSS Feed: This is the option you'll choose to link your existing podcast.
Paste Your RSS Feed URL: Select "Submit RSS Feed" and then simply copy and paste your podcast's RSS feed URL into the provided field. This URL is where your podcast is hosted.

Keep in mind that it may take some time for YouTube to process and upload your content, depending on the size and depth of your podcast library.

This new feature is a game-changer for podcasters looking to expand their reach on YouTube. Give it a try and let me know how it works for you!

Create Short Video Clips Answering top 10 Questions Ask About Product or Service

2019-01-29T09:41:00.004-06:00

Are you directly addressing the questions your potential customers ask daily about your products or services? If not, you're missing a significant opportunity!

YouTube is an excellent platform for businesses to answer common customer questions. Its robust sharing features—including direct links for social media, embed codes for websites and blogs, and messenger links—make it easy for your videos to reach a wider audience. By sharing YouTube video links, you enable consumers in your local market to easily discover your business.

Why Mobile and Local Search Matter

Today, mobile devices are the primary search tool. Google's search algorithms implicitly understand "near me" and "nearby" queries, along with similar phrases like "close by." This is particularly important because Google now prioritizes mobile indexing.

To leverage this, identify the top 10 questions customers ask about your business. Search these questions on your mobile device to see how consumers phrase their inquiries. This research will guide you in creating short, targeted videos that directly address customer needs during their search. Knowing your target market is key to success!

Getting Started with YouTube Short Videos

If you already have a YouTube channel, download the YouTube app and sign in with your account. Use the app to record your question-and-answer videos, fill in the details, and upload them. Once your videos are on your channel, start sharing them with your target audience.

YouTube shorts 15 seconds -3 minutes and will populate as a playlist on your channel.

By proactively providing helpful information, you'll build brand awareness and generate sales leads. Consumers often research businesses thoroughly before making contact, so meeting them with valuable content positions you as a trusted resource.

Potential clients search for information. They want education and personalization. Create the short videos as if you're having a conversation.

How to Loop a Video On Your YouTube Channel

2018-07-31T11:19:00.002-05:00

Did you know you have the ability to loop a video on your YouTube Channel? I actually went to Loom and created a short video tutorial.

One more feature highlighted is creating a URL from a starting point on your video.

I went to a video on my YouTube channel. I did a right click on Video and did a check mark on Loop my video.

I went to my blog page and first did a share link of the same video and it did not loop. I also copied the embed code and added to the HTML box and did a test on the loop feature. The video did not loop on my blog and did show related plays.

The video loops on my channel but not using the link provided by YouTube. The link provided by YouTube

Here is the Embed of the video I did a check mark to loop on my channel. Does not loop on embed.

There is no longer a stop related plays when you use embed. This was one of the nice features not to show other videos once finished. Build a playlist.

YouTube Premium

2018-07-04T07:02:00.001-05:00

Google Premium a nice bundled paid membership.

On your channel click your picture top right and corner then scroll down to Paid Memberships

This screenshot will appear to learn more and offer.

Once on your channel, learn more about each service.
Another way to access information? Google Search for Google Premium.

How To Shelf Playlist Videos On YouTube

2018-02-03T10:19:00.001-06:00

Do you have many playlists on YouTube? Did you know you can shelf those videos on your channel so visitors can easily find your video content?

The brief video explains how.

3 Ways To View a Video On YouTube

2017-11-13T10:11:00.000-06:00

Most everybody knows a video upload to YouTube is public. Your Yube channel allows two more settings unlisted and private.

I produced a very short video tutorial below.

YouTube offers many tools that can help your business with brand and visibility.

https://video6pack.weebly.com

How To Reach Your Market On YouTube

2016-12-23T10:50:00.001-06:00

Your User Generated Video for YouTube is more effective if aimed at a certain group or niche within your target market.

This means doing your research. Who I want reach? What Group? What Niche?
What is going on within my brand online? What content is trending within my brand? Spending time understanding your market will help form your video message.

Be your authentic self. Viewers love real people. Build trust! In today's noisy marketing world speed of trust is important.

Video tips for YouTube.

Understand who you want to reach
Research and have a strategy
Be consistent
Appeal to emotions
Be engaged with your audience
Be creative ( actually write ideas for videos)
Think into mobile search ( another blog).
Know how people are searching for your brand or product.

You can find great information YouTube Creator Playbook for Brands

Live Video Streaming From Your Mobile Device a Hot Trend

2016-05-05T20:13:00.002-05:00

In early 2000 we were streaming live video when streaming was not cool.

High-end processors, cheap storage, larger bandwidth pipes and mobile devices with apps have changed the above to plain fun!

Facebook, YouTube, and Periscope change the way we use video to tell our personal and business stories.

One of our taglines in the old days "on the air anywhere" and this is so true today.

Periscope is connected to Twitter. Facebook Live is located on your Personal Page, Business Page, and Groups. YouTube is through the YouTube App. YouTube app will allow you to record until your channel reaches 10,000 views. Then YouTube will offer live.

These instant moments are captured live and then archived. Great marketing tactic for business.

Live video means the mobile device can capture instant moments and reach the social platform. Engagement and sharing become part of the content reach.

A business which, pay attention to what customers look for can meet online with instant moments your business creates.

Build your brand and gain visibility for your business. Do not ignore the possibilities of Live Vid

How to Add Artwork On A YouTube Banner

2015-12-21T12:20:00.002-06:00

I average about 2 calls per day. How do I add a banner artwork to my YouTube channel?
The great news I found a couple of links which, will help explain and show you the steps.

Add Channel Art On YouTube Banner Download the YouTube Banner Template

This will help your channel with your brand. Do not leave blank! Use some of the gallery choices while you complete yours.

Template should look like this

Have a great day.

Have Some Fun Unboxing Your Gifts on YouTube

2015-12-07T17:52:00.002-06:00

Everybody loves watching folks take apart a wrapped gift. Oh, what's inside. Not my ordinary blog let's have some fun.

Shoot video of some family members on Christmas day opening and gift and describe it. Capture up close. Then post to YouTube. Not only will others see it they might decide to share or buy.

Have a product your pushing for Christmas. Wrap it up and unbox it describing the product and how it works or show it. Upload to YouTube and share away.

Be creative. Hint.. Toys are huge!

Have Fun...

I help business stuck or confused how to market online. I consult with established business. As a catalyst I bring out of the boxthinking, a new energy and a marketing punch.

One such area is best practices for using video online.

Hurdie

How to Create A Personalized Video On YouTube

2015-10-12T13:29:00.003-05:00

If you have a web cam and YouTube channel? Here's a suggestion.

Remember the days we sent thank you cards after the a meeting or sale. My mail box would have a thank you card from thoughtful folks who understood marketing is everything we do before and after we pick up the check.

When is the last time one was in your mail box? Here is a great way to personalize a video and thank a client for choosing your service or product.

How about a personalized thank you video sent to your client after the sale.

Must have a YouTube channel for this to work. If your using a standard web cam consider upgrading. Logitech is a good choice. Or your mobile device using the YouTube app.

The Process

Create a video Using your web cam right on your YouTube channel. Once you sign into your channel click upload and record a video on your web cam. Short Tutorial Video.

Create a thank you video directed to your client. While the video is in upload make sure you click the video as unlisted. Unlisted does not show on your channel to public since the video your creating is directed to a single person.

When finished with upload and (channel verified) as unlisted save and publish. Click on video and then "share" under video. Copy the short URL and send your new client an email and include the link you copied from your YouTube channel into the email.

You will be surprised how many clients respond and it leaves a great first impression.

Personalized videos can make a huge impact on your clients. Consider using for tips for clients or checking in. Imagination is the key.

I help small business standout using video on the Second Largest Search Engine Google YouTube.

UPDATE: Use your Mobile device to create short videos. Use the YouTube app connected to your channel.

Make Your Ideas Into a Video and Add to YouTube

2015-08-11T14:31:00.001-05:00

Small business can make ideas into videos and upload to YouTube. These ideas will will help drive traffic to your website and engage you friends and clients on social sites.

Tips
How to
Informational Videos
Education
Your Top 5 Questions your Customer ask
Tell a story (product)
Testimonials

This list will help you start. Make sure your videos are aimed at your target market.

Embed a YouTube and Hide Related Plays

2015-06-14T12:22:00.005-05:00

Important Note

This tool is no longer in play on your YouTube channel. If you click share then embed this option no longer part of the embed. Darn shame. Looking for code options. Creating a playlist is a good idea.

Of the years the one question which, comes up all the time? My Video finished playing on my website and then some of my competitor's videos were offered up.

You want your embed videos to stand alone on your website, blogs, and newsletters. This only works with embed videos.

The screenshot will show where to change the embed code.
Locate Video On Your Channel. Under Video click "Share".

Once you click "Share" then click "Embed".

Once you click on "Embed" this page will show. Before copying the code click under code on "Show More".

After you click on "Show More". The page below will open. Take ck mark out of the box. The arrow on screenshot points to box. Then copy Embed code.

This will keep any related videos for showing when you Embed.
Hope this helps. The most asked question about YouTube I receive every day.

Any Firm Promising First Page Google Ranking Using Video on YouTube...Run

2015-04-25T08:58:00.001-05:00

The point for posting is pure frustration.

For years I have worked with Local Business with consulting on YouTube and Social Marketing. Providing short clips that business clients can share to social sites, blogs, websites, newsletters and push those videos to a Target Market.

I do not promise any ranking for videos and I follow the YouTube Playbook. It's frustrating when marketing companies take advantage of business "promising" Google first page ranking posting video on YouTube.

Marketing is not easy. Branding in today's market is not easy. Developing a target market is not easy. Working your business in today's noisy social market will utilize many marketing tactics.

First of all Google does not promise any ranking period especially first page. This means Organic and Paid Advertising. Matter of fact here is the link to what Google makes very clear. Do you need SEO. There are good hard working B2B business consultants which, will work you through a real marketing process not promises.

If Google does not promise first page then why are so many so called experts promising these results? And why can they? Matter of fact will promise on first phone call. Many small business are mad and turned off by the many calls they receive from companies promising first page. Some marketing firms even disguise themselves as Google when in fact they are not.

When you hear a marketing firm offer your business easy steps to ranking using video on YouTube or receive any calls saying we Guarantee you first page for a certain monthly fee.. I have a simple suggestion. R..U..N..

The includes organic and paid ad's online. Google YouTube considers watch time the most important benchmark for a video not views.

Update: Watch time is important. Google likes EEAT ( Expertise, Experience, Authority, Trustworthy).

Hurdie Burk Blog

Video Marketing for Small Business On YouTube

2015-02-05T19:45:00.002-06:00

While many marketing tactics are necessary for your target market. Small business need video online as one of the marketing tactics.

YouTube is a great platform for small business to start. YouTube is second largest search engine and Google owned. Folks are searching for your products and services right now. If your business is not on YouTube your competition down the street is.

I spend all my time with small business and 5 things keep small business from using a great marketing tactic.

1. Not sure where to begin
2. Camera Shy
3. Computer skills
4. Budget
5. No Time

These top 5 are obstacles however, solutions for each of these are close by.

The starting point is the hardest if we have no idea how to build a YouTube channel. I suggest you find a person in your local market or if you like DIY then go to this site and follow the steps.
Link to Google YouTube Help Hire a consultant ( what I do) to help work through the steps.

Most folks are Camera Shy. To a certain extent I would say everybody. The solution map out a 1 minute script I recommend bullet points and use your own way to describe those points. Practice in a mirror. Buy a $200-$500 video camera and tripod and practice. Find a local toastmasters and learn the art of timing and speaking in front of folks. Of course, the benefit it helps with public speaking skills and standing in front of the camera.

Computer skills within this marketing tactic. Learning how to upload, share, add to blogs, hyperlink, add to emails etc.. Tons of places to share a video from YouTube.

Budget is a huge concern for small business. Limited resources for video capture especially if committed to the process. Again, learn to shoot videos with your Smart Phone/iPhone. Outsource your editing to somebody local. The cost for capturing short videos is within most small business budgets. Side note.. Talking about short video clips not studio production. Besides, YouTube is about being your authentic self.

No time. This is the biggest of all on list mentioned above. Small business have lots of tasking everyday. When I started working with small business I realized a very small niche and the "no time"
was the very model why I built my product. Time management is critical in today's small business. Solution. Outsource. Might need to search and do some asking around who is a trusted person/company.

Video has a very high conversion rate and is great for using in a local market to expand your brand. Eyeballs love video. Do not let the "List of 5" keep you from starting. Why? Because many small business accomplished overcoming the "List of 5" are doing very well using video on YouTube.

I help small business stand out using video online on the second largest search engine Google owned YouTube.

Add a Video From YouTube Search On A Playlist

2015-01-19T13:47:00.004-06:00

If you have a YouTube channel this is useful. I started thinking about all the ways to use this tool on my YouTube channel.

The screen shoots below will explain. First go to YouTube.com. Once on the home page use search box and search for a video. See screen shot.

Once you have located a video. Maybe you have a collection of videos in a certain category. Next screen shot will explain adding to a playlist or creating new playlist. I did a search for my friend at Aloha Plumbing. I located his video.
The screen shows my search for my friends video. Next step add to my playlist or create a new one.. Place your mouse on top right hand corner and 3 little dots will appear. When you hover over the 3 dots notice "show more" click on 3 dots. If you have a playlist on your channel you can add the video or create new playlist ..your done. See screen shot.

Have fun and think about all the playlist you can create using this very simple process.

Update: You can create playlist under the customize through YouTube Studio. Create playlist and add videos to playlist and shelf the playlist inside your channel. 12 playlist allowed to shelf.

How to Create a Playlist with Long Play Video On YouTube

2014-12-15T22:40:00.001-06:00

Folks are realizing the importance of video recording seminars and workshops. Today's savvy business folks are realizing the power of recording and then publishing to a video platform.

While long play video may be good for movies and TV shows it may not be so good for long workshops or seminars. I might have a great solution.

If you have a YouTube channel you might consider dividing up your seminars and workshops into shorter clips and adding a powerful tool on YouTube called a playlist.

These steps will help guide you.

Review your seminar.
Look for break points
Keep clips short to the point. (editing will help)
Hire a editor and have the editor create clips at those break points
Title each break point and make that a part 1 etc.. until you have a whole series of segments.
Each segment should have a intro. Right before a part finishes tease your viewers by adding a title next up we talk about..

Once your segments are edited and reviewed then start uploading to YouTube.
During upload YouTube allows you to create a name for your playlist.
When you upload another segment add video to the playlist you created.
Once all your segments are uploaded to the playlist all the videos will play in order.

This will help divide up your seminar or workshop and allow important points to play in segments.
To increase traffic create a short trailer and use the trailer for introduction to the playlist.

Each playlist has a URL. Make your playlist public, private or unlisted.

Why Video is Super Important for Local Small Business

2014-11-11T17:23:00.001-06:00

With all the changes Google is making toward search new factors come into play. All the recent Google changes in search have turned SEO companies inside out and will continue as Google weeds out gaming the system.

Why is video important for local small business? This is the start to leveling the playing field for a local business if they understand how organic search works. Create Videos with tips, how to, introduction (meet the owner), niche service video and top 5 questions potential clients ask. Build your YouTube channel and connect with your verified Google Business Profile. Learn to share videos on social sites. Embed video in a blog ( start a blog) and embed into website. Make sure you hire a person who understands the Google Playbook for Brands using video. Each Video on YouTube is a standalone website and each video needs optimized for your local service area. If you have long play tips YouTube allows you to set up specific playlist. Make that long play video into short clips part 1, part 2 etc...

YouTube is Google owned and the second largest search engine. Videos need optimized for local search.

Key to success? Engagement, watch time, activity ( sharing) makes for relevant content. Video has a high conversion rate. Video builds know, like and trust. Video on a website brings life to text. Video is eye catching when shared, posted or embed. Did you know that watch time of a video ( length of time) is the most important ranking factor.

Want a better opportunity for your small business in your local market? I recommend video. In today's marketing climate "video" is a very effective tactic as part of your marketing plan in your target market.

I recommend YouTube to clients for the simple reason it's a great place to start on the second largest search engine

I help small business standout using video on the second largest Google owned search engine YouTube. YouTube, Social Sites and Target Marketing Consulting

Creative, Vision, Innovation

Update: YouTube shorts is dominating and very good way for instant personalization.

YouTube For Small Business

2014-09-08T10:49:00.001-05:00

If you ever wondered if YouTube videos about products and services made a impact for your business? Answer..Yes!

My whole model for small business the last few years. Add videos on YouTube about your products, services and share across your social sites. Your business stands a good chance of better conversion rate. YouTube is a social site and second largest Google owned search engine.

Folks are searching YouTube for your products and services. Videos on YouTube that introduce your business products/services will help build a better conversion rate.

With some sweat equity on the front end and continued engagement you can help your local business.

The benefits of YouTube. Free Channel. Embed code for websites, blog and newsletters. Provided link for posting on social sites. Audio library of music, Playlist for segmented content. Description box. Annotations. Video Manager. Editing and more.

Video on YouTube is great way to build engagement and activity on your social sites.

Link to Study from VentureBeat. Website is www.venturebeat.com

YouTube has a extensive YouTube Playbook for Brands Taking advantage of studies like these will help better identify what tactics work for your business. Video on YouTube continues a great place to show off your business.

Video Marketing and Management of Social Sites

2014-08-25T12:53:00.005-05:00

For a local business sharing Video content to local followers on your social sites is a giant step in the right direction. A structured approach is needed along with following the YouTube Creator Playbook for Brands which, is a comprehensive approach and the right approach.

More small business will need guidance in best approaches for using video on social sites. Not saying total take over and management. The word guidance is a major key.

Are your videos directed at your target market?
Do they have calls to action.? Visit website or Call
Does your business have a intro video on website?
Do videos address your top 5 questions asked by customers?
Does your business have a thank you video or follow up video?
Does your business share videos for activity and brand on social sites?
Does your business understand best places to share video based on target market?
Does your business have a blog to embed videos?
Does your business realize the power of mobile views?

A small business will benefit greatly mixing video with your normal posting on social sites. One tactic will not cover all the marketing needs. Marketing is everything you do before and after receiving your check.

Working with a local firm we posted videos to YouTube. We created a very concise social footprint. We Started Ad Words campaign. Blog and show clients examples how they service clients. Post a special once a week on a certain day. Formed a group for followers post and ask for feed back. They started a Twitter account to post third party articles to support model. They direct folks to website with posting on social sites.

Sales have gone up around 10-15% in last three Months and continuing to grow. Video was a very important start to the structured process. Video production continues and is directed at products they service and questions compiled for clients.

YouTube Creator Studio

2014-06-29T09:34:00.000-05:00

YouTube added the Creator Studio to Your Channel. Once you sign-in and click on Creator Studio you will be taken to a new management page for all your tools and help. Download through Google Play the YouTube Creator Studio App. Android for now.

How to Find Video's During Search

2014-06-03T15:09:00.000-05:00

You typed in sprinkler repair ( or service you need) for your local area and the normal web results greeted you. Did you know you can see the Video results for that same search.

In the image below I highlighted where you will find video's for that same search.

When you search for a service or product I pointed where videos can be found for the same search. If you don't find a video "how to " or "product" move over and click on "video" tab. It might be located under the "more" tab if you never clicked on videos.

Mobile search is manily done on YouTube app.

This may be old news for a lot of you. Again, surprised how many folks are not aware of this feature.

Target Your Market Using Video on YouTube

2014-05-31T11:22:00.000-05:00

Video is a huge front door to attract, engage and push your business message to your target market. Video builds know, like and trust.

Etablish a YouTube Channel

You can try this yourself or hire for completion. The most important part of YouTube is the ability to Share your videos "anywhere" online.

Convert Q & A on Website to Videos

Add these videos to your website and add to the proper pages inside your site.

Intro Video Home Page Website

Welcome visitors with a very short video. Finish by asking for a call to action.

Keep Video's Short-Get to the Point.

Make sure your videos do not ramble or drag. Note: A video watched is a good video.

Have Fun

A simple smile and having fun makes viewers pay attention.

Be Creative

Use props, tell a story. Think about what your potental clients would like to see. Sometimes we think about what we like think in terms of customer.

Educate

Use video to offer tips and keep educating your clients/potential customers. If you do not have a blog start one and use video inside your blog.

Video Marketing on YouTube

2014-03-02T11:18:00.000-06:00

Most small business I meet have these comments! I do not understand how Video works? Not sure where to start. No time. Camera Fear. Budget..

Most small business I meet have little or no idea "how" much video can help their business. This means explaining a video plan, target market and "how does video help me"?.

Who Needs Video?

Your small/medium local business. Video helps with search on the second largest Google owned Search engine YouTube. Share Informational Videos, Demo Videos, Tips, Fun Facts, Did you Know and Humor if your funny. Email a potential client a intro video right from YouTube. Add QR code video Link to your printed material. Add video to your website for engagement. Embed video in your Blog. Embed video into your Newsletter. Share video to your social networks. Build a following of new clients. Build activity on your social platform. A picture is worth a thousand words a video about million. Replace posted text messages with video tips. People love videos how many did you watch online this week? Build Know, Like and Trust (meet the business owner). Use video's to target a specific market (playlsit). Podcast Video Platform.

Video will help your business. Business will need a video plan. Its not magical like so many companies would lead you to believe. Will require investment in time.

I help small business standout using video online on the second largest Google owned search engine YouTube.

You Cannot Produce Videos Sitting On Your Rear

2014-01-19T14:35:00.000-06:00

Wow! Not like me to include such a word in the title. I need your attention and thought maybe this might tempt you to read this blog.

For many the light bulb has not yet gone off. I cannot believe when I meet with small business how many business owners have no clue "how" important video can work for small busness.

What if I helped you start today? Motivated you to set a goal this year for 30 videos on your very own YouTube channel?

Have a Pocket Camera?
Have a Smart Phone?
Have a iPad

All of these have Video recorders built in with very good video capture. How many times have you wished you recorded a demo or maybe a tip. Point and shoot. Then with the simple ability to share, upload to YouTube and other social network.

Imagine shooting 1 video every 2 weeks and uploading to YouTube. Add the proper title and some other stuff and sharing to your social foot print. Do you think your friends might help share this and recommend your business. The stats say "yes" they will.

I was in a small town working with a pest control company. They ask me to produce some videos and help build the YouTube Channel. They were excited upon arrival and were full of ideas. I ask if they carried phone with camera? ( yes). I ask if they could record and talk about what they were Capturing? (yes). I ask do you think folks looking for Pest Control service might like to see tips/demos of what you do? ( yes). I went on to say you could have 30 videos this year showing folks everything you do when working in and around folks homes.

Builds Know, Like and Trust.

I realize you might need a company to help with your YouTube channel and some Consulting on "how" to use. Or go online and Google search "how to build a youtube channel" or "YouTube Help".

Imagine having 30 videos on the second largest Google owned search engine. Imagine sharing your videos to Facebook, Twitter, Your Blog, Website, Newsletters, Pinterest and Linkedin. Instagram and Vine are other super ways to use video.

Videos do not need to be perfect.. people are looking for good informtion looking for services you provide.

Pest Control Company: Capture help tips when you encounter useful information. Show termite damage. Explain why inspection is important. Once I left our meeting they were excited to start.
They needed some guidance and some consulting for next 3 months. I promise they will be known and found when they start the process. They did the first two videos and now are going to shoot lots of short clips. I suggested they tape a index card on the inside review mirror. Write on Index card Shoot a Video Today of something people would like to see.

I challenge you to search and investigate how much video can help your Small Business.

My Mission is simple I help small business stand out using video online on the second largest Google owned search engine..YouTube.

.