MANAGEMENT

birthday presents

2012-07-31T06:05:00.001-07:00

Find birthday presents at Great Experience Days. Our many exciting experience days are ideal as birthday presents. For unforgettable birthday presents, Say happy birthday is style with a present from Find Me A Gift. There are thousands of fantastic products to choose from, so make sure you visit today.

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Health & Beauty

2012-07-12T23:02:00.002-07:00

Everyone knows the keys to losing weight: Eat less and exercise more. Sounds simple enough, but in the context of real life and its demands, it can be anything but simple. So how do successful losers do it? People sometimes confuse thirst with hunger. So you can end up eating extra calories when an ice-cold glass of water is really what you need.You're also less likely to overeat because fruits and vegetables displace fat in the diet. And that's not to mention the health benefits of fruits and vegetables. More than 200 studies have documented the disease-preventing qualities of phytochemicals found in produce.Either close down the kitchen after a certain hour, or allow yourself a low-calorie snack, like a 100-calorie pack of cookies or a half-cup scoop of low-fat ice cream. Once you find that you're usually satisfied with the low-cal snack, try a cup of zero-calorie tea.

"If you don't like plain water, try adding citrus or a splash of juice, or brew infused teas like mango or peach, which have lots of flavor but no calories,

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what is sports betting ?

2012-06-04T20:37:00.002-07:00

What Is Sports Betting?

Introduction

What exactly is sports betting and what should you about it? In the strictest sense, if you bet on sport you are in fact placing a wager. Now you may well think - hang on I asked what is a sporting bet, but unfortunately you need to be clear as to what is meant by a bet, wager and indeed gamble, before we can really move on. But don’t worry, we will explain everything you need to know.Sports betting has long existed as one of the most highly regulated forms of gambling across the world. Despite its control and rigid rule structure, the practice has enjoyed long-term acceptance due to its endorsement by sports fans across the globe. Although with technological advancement and the internet finding mainstream acceptance in many homes worldwide betting agencies may have become less prevalent than before it is still worth examining how the figure of a bookkeeper has remained central to gambling on sports.

Traditionally the bookkeeper or “bookie” was a professional bet-taker for a variety of sports who takes money and provide odds for different sports wagers. The bookie has necessarily transformed along with the times and strong>Sports betting forums now offer a home for gambling without the need to actually visit a physical bookkeeper’s office. Not only do bookies organize sports betting in such a way as to provide an avenue for the action but they also ensure a level of commitment to integrity that helps discourage event fixing because of their intimate positioning within the betting practices themselves. Essentially, if the gambler is going to be cheated out of money the bookie is as well. So, even though they may take a losing bet’s money, they are also making sure that it is because of a legitimate loss.

" The World Series is one of the most popular events each year for those who love to bet. People look for the best World Series odds before the season and after the season has started. They want to bet on who will win it all, who will be in the World Series, or who will make the playoffs. These are great ways to keep a season interesting. A person looking for the best World Series odds should understand how to find the right number. They should also know some things about timing that will help them get the most out of their bet. "

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the quality of BnBTobacco products

2012-03-28T18:43:00.001-07:00

There are so many cigar websites out there that you could discover a new one every day. While I was smoking my Hoyo De Monterrey Epicure Especial cigars (delicious, by the way), I decided to google some cigar stores. I am really pleased with the one I deal with now, but I am always open to new experiences.

Anyway, www.bnbtobacco.com was the first site to catch my eye. The website does not have a sophisticated web design or mind-blowing interactive features, but, after all, I am not that easy to impress and it has everything that I need – refreshingly clear navigation and good usability. You can search for cigars and cigarettes and subscribe for their hot deals (if you don’t think that you receive enough e-mails already).

I also liked that you can track your orders right on the website. Usually with e-stores, they just give you the tracking number and you have to go to some other website (like USPS) and enter it there. So the Track Orders tab at Bnbtobacco is quite handy, in my opinion.

"I'm very pleased to say that the Kentucky select (silver) brand I ordered came in the mail very quickly and the tobacco was sealed to keep all the great fresh taste that I expected it to have. I would definately recommend your site to all of my friends who enjoy the great fresh taste of tobacco. I will definately continue to order this product from your site in the future.

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Public Liability Insurance For The Self Employed

2011-09-27T03:53:00.000-07:00

Self employed people and those starting a new business may over look insurance or be unsure of what business insurance is required. In this article is give a some kind of guidance.

Public Liability insurance covers self employed people and businesses in the event of a claim by a customer or other member of the public.The claim may be for causing injury , death or damage to property due the accidents or negligence.The public may be customers , clients and people that have no involvement with the business , such as visitors to the client, onlookers or passersby.Public Liability insurance can cover a business if there are problems with a product or service which it has supplied, designed or manufactured.

More Information :

http://www.epublicliabilityinsurance.co.uk/self-employed/

How to earn money from internet?

2011-09-09T00:03:00.000-07:00

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Merchant Accounts

2011-09-01T04:56:00.000-07:00

A merchant account is a type of bank account that allows businesses to accept payments by debit or credit cards. A merchant account is established under an agreement between an acceptor and a merchant acquiring bank for the settlement of credit card and/or debit card transactions.

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In some cases, a payment processor or independent sales organization is also a party to the merchant agreement. Whether a merchant enters into a merchant agreement directly with an acquiring bank, or through an aggregator such as PayPal, the agreement binds the merchant to obey the Operating Regulations established by the card brands.

An industry term for a business banking relationship whereby you and a bank have arranged to accept credit card payments (usually, a local bank can suffice for this kind of relationship). Setting up a merchant account usually involves the bank understanding your business and working with a third-party processor to arrange a mechanism for accepting payments. Merchant accounts are usually required for accepting customer credit card and electronic payments through an electronic commerce Web site.

Mobile Application Development

2011-09-01T04:50:00.000-07:00

The use of interactive applications on mobile devices is becoming more than just a successful trend. Users have begun appreciating the exceptional functional and entertainment value provided by mobile applications.The technological revolution brought about by the entry of the iPhone and the iPad has further popularized the usage of mobile applications.

Mobile application development is a process that involves the creation of mobile applications that could either be a stand-alone concept or an application that complements an existing or brand new website.

The phenomenal scope of mobile applications has led to small, medium and large businesses leveraging this potential to enhance their brand identity and improve business performance.

Apps can be traps. Or specifically, time and money pits. Yet in the increasingly app-friendly world where smart phones and web-enabled devices are essential, many businesses can reap bountiful revenues, reach new markets and garner awareness by hopping on the mobile bandwagon.

That said, a business owner shouldn’t produce any old app, nor can you just throw an app online and hope it will be found. You need to have a plan for development, and a plan for marketing. And once somebody downloads your app, it must provide value — otherwise, you can almost guarantee negative comments and feedback. In short, app development is not for the faint of heart.

To help you maximize your mobile potential, I asked a panel of successful young entrepreneurs what to expect during the app development process, what features are best for your business, and the pitfalls to avoid.

More details :http://www.appfunduk.com

What is Forex?

2011-08-16T03:37:00.000-07:00

Forex is the foreign exchange market or currency market or FOREX is the market where one currency is

traded for another.It is the one of the largest market in the world.

In the foreign exchange market there is little or no "inside information".Exchange rate fluctuations are usually caused by actual monetary flows as well as anticipations on global macroeconomic conditions.

Forex trading: its all about earning easy money. maybe you did go to exchange office for any reason, for example: you need to change money if you want to go to holiday to foreign countries. onet exchange rate changes day to day. Sometime your money can get higher to other countries money. sometimes your money can get lower.

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Why I need Project Management ?

2011-08-06T10:11:00.000-07:00

What Is Project Management?

Project management is a methodical approach to planning and guiding project processes from start to finish. According to the Project Management Institute, the processes are guided through five stages: initiation, planning, executing, controlling, and closing. Project management can be applied to almost any type of project and is widely used to control the complex processes of software development projects.

Why We Need Project Management?

26% of projects are successful.

46% of projects are challenged.

28% of projects fail.

Average cost overrun is 89%.

Average schedule overrun is 122%.

45% of functions provided in newly developed systems are never used.

## The Top Ten Reasons Why You Need Project Management..

A disciplined project management process is important to any project. Project managers are expected to deliver results, on time (if not sooner) and on budget. Solid project planning reduces the risks associated with any project you take on. Here are ten reasons why you need project management:

1. Control Scope Creep and Manage Change,

Small changes in demands occur on every project. They come from management, the customer, your project team, suppliers, or other stakeholders. Individually, they may appear acceptable, but collectively these project demands can add up to a significant project expansion (referred to as “scope creep”) that can overrun your budget. As a project manager, if you effectively manage the scope of your project, you have a better than even chance of effectively managing project resources — time, money, etc. — and managing change.

2. Deliver Project Results On Time and On Budget,

Project planning starts with a well thought out business case justification that usually includes some type of cost calculation associated with Return On Investment (ROI). Once these measures are established, it is up to the project manager to ensure that on-time, on-budget performance is maintained; otherwise, the project will never produce the expected results. That’s what good project management is all about.

3. Focus the Project Team on the Solution,

The project team can easily drift off topic and spend too much time on the wrong tasks. A good project manager keeps the project team focused by using a clear and concise project charter, resolving barriers, or shielding the team from unnecessary interference.

4. Obtain Project Buy-In from Disparate Groups

As President Lincoln once said, “Public sentiment is everything. With it, nothing can fail; without it, nothing can succeed.” A good project manager uses the tools in the initiation phase of project management to collect user requirements, project constraints, and a feasibility study to build a strong business case justification. Using input from various sources, the project manager overcomes dissent and obtains buy-in by communicating the project benefits as the different stakeholder groups see them.

5. Define the Critical Path to Optimally Complete your Project,

Every project is made up of a series of connected activities, each of which has its own constraints. The project manager identifies the critical path of activities — the optimal sequence of actions that best ensure the project’s successful completion.

6. Provide a Process for Estimating Project Resources, Time, and Costs,

Using project management software, previous project experiences, and a solid project initiation phase can provide the discipline needed to reduce project estimating errors, increasing the likelihood that the project will finish on time and on budget.

7. Communicate Project Progress, Risks, and Changes,

As a project progresses, stakeholders must be kept informed of the outcomes, changes, stumbling blocks, or successes that the project experiences. Project management creates a project communication plan to address these communication issues, provide a format, and lay out a process for execution.

8. Surface and Explore Project Assumptions,

All projects are based on assumptions to some extent. A good project manager delves into user requirements, project constraints, and management expectations to understand what is said and what is not said. Relying on too many unconfirmed assumptions can invalidate a project schedule or, worse, sink the project.

9. Prepare for Unexpected Project Issues,

Every project runs into unforeseen issues, such as changes in market conditions, and is hit with random cause variability. Experienced project managers plan for the unexpected by lining up alternative courses of action.

10. Document, Transfer, and Apply Lessons Learned from Your Projects

The last phase of project management focuses on “closing out” the project. The project manager reviews how well each prior phase — project initiation, project planning, project execution, and project monitoring and control — was performed. As part of good knowledge management, all project review notes should be dissected and analyzed for patterns, trends, and opportunities for improvement. These “lessons learned” should be documented and communicated to other project managers before starting the next project.

Project Manager Value

The value a project manager adds is to a project is:

• Manages people in a stressful environment

• Keep everyone focused on the ultimate goal

• Manage the scope of the goal

• Constantly adjust workloads and timeframes to keep the project on track

• Manage problems. Not necessarily resolve the problems but ensure they are

being addressed or escalated

• Ensure all the stakeholders are aware of any changes

• Fight for the necessary resources

• Plan ahead and take actions to ensure the plans can be followed

• Know where everything is up to, and manage dependencies between different

Would project management have helped?

By better project management, perhaps the warning signs that the project was at risk could have been communicated. Expectations could have been managed. Perhaps better project management could have refocused the project to smaller deliverables in shorter timeframes, or a complete re-scoping of the project. All these are the normal activities of a project manager. Any experienced, people oriented project manager will understand these sorts of potential issues. By project managing the close down of the project, many of the employees could have been salvaged.

Publisher :H.H.G.L De Silva

University Of Peradeniya

Faculty Of Science

Contact : +94718657907

: geeth.pdn@gmail.com

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What is entrepreneurship?

2011-08-01T09:26:00.000-07:00

Introduction

This is the era of the entrepreneur! Through the world, growing numbers of people are realizing their dreams of owning and operating their own business.Entrepreneurship is thriving. The past two decades have seen record numbers of entrepreneurs launching new businesses and each year. American entrepreneurs alone start 3 to 4.3 million businesses each year and 84 percent are doing that for the first time.

I. The World of the Entrepreneur

A study by the Global Entrepreneurship Monitor (GEM) found 11.3 percent of the adult population in the United States is working to start a business. North America, South America and Latin America lead the world in entrepreneurial activity.

II. What is an Entrepreneur?

An entrepreneur is one who creates a new business in the face of risk and uncertainty for achieving profit and growth opportunities and assembles the necessary resources to capitalize on those opportunities. While we may not be able to teach entrepreneurship, we can teach the skills of small business management. This is an important distinction to make to students. Noted psychologist David McClelland characterized high achievers/entrepreneurs as possessing these traits:

Desire for responsibility

Preference for moderate risk (risk eliminators)

Confidence in their ability to succeed

Desire for immediate feedback

High level of energy

Future orientation (serial entrepreneurs)

Skill in organization

Value of achievement over money Other characteristics of entrepreneurs include:

High degree of commitment

Willingness to accept risk, work hard and take action

Flexibility

The Benefits of Entrepreneurship

The primary benefits entrepreneurs enjoy include the opportunity to:

Create their own destiny

Make a difference

Reach their full potential

Generate impressive profits

Contribute to society and be recognized for their efforts

Do what they enjoy and have fun at it!

Publisher :H.H.Geeth Lakmal De Silva

University Of Peradeniya

Sri Lanka.

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The Need for an Expanded Conceptual Framework

2011-07-24T20:49:00.000-07:00

The marketer must manage three sets of relationships--with customers, with suppliers, and with resellers. In both industrial buyer-seller relationships and in manufacturer-reseller relationships, we are talking about interorganizational relationships. In the microeconomic paradigm, the units of analysis are products, prices, firms, and transactions. In the new world of marketing management, we must also look at people, processes, and organizations.

Marketing scholars face two mandates for the 1990s. The first is to develop an expanded view of the marketing function within the firm, one that specifically addresses the role of marketing in firms that go to market through multiple partnerships and that is sensitive to the multiple levels of strategy within the organization. The second is to develop a base of empirical research that broadens our understanding of the forces leading to the development of long-term customer relationships, strategic partnerships with vendors, alliances for the codevelopment of technologies, and the issues involved in creating, managing, and dissolving these partnerships over time. Whereas the historical marketing management model has depended most heavily on economics, statistics, mathematics, psychology, and social psychology, the broadened view of the marketing function calls for work that spans the disciplines of political economy, organizational psychology, legal analysis, political science (government), and cultural anthropology.

In contrast to the microeconomic paradigm and its emphasis on prices, the political economy paradigm is better suited to understanding these firm-to-firm relationships. This is the argument first presented by Johan Arndt in articles published in 1979, 1981, and 1983. The political economy paradigm looks at marketing organizations as social systems--"dynamic, adapting, and internally differentiated. Important dimensions of marketing behavior are authority and control patterns, distributions of power, conflict and conflict management, and external and internal determinants of institutional change" (Arndt 1983, p. 52). Political economy has obvious potential to help us understand the role of marketing in managing relationships with other organizations and in developing support within the firm for activities necessary to respond to the changing marketplace. The political economy model has recently been applied most aggressively in the study of channel conflict (Dwyer, Schurr, and Oh 1987; Frazier 1983), but it offers solid potential for better understanding of all types of relationships and alliances in marketing (Day and Klein 1987). It is cited here as evidence of the availability of alternative conceptualizations of the functions of marketing to move the field beyond its historically narrow focus on transactions and prices based on the traditional microeconomic paradigm.

Marketing As An Optimization Problem

2011-07-24T19:31:00.000-07:00

Scholars on the leading edge of marketing responded with enthusiasm to the call for greater analytical rigor. At the root of most of the new managerial texts and the evolving research literature of marketing science was the basic microeconomic paradigm, with its emphasis on profit maximization (Anderson 1982). The basic units of analysis were transactions in a competitive market and fully integrated firms controlling virtually all of the factors of production (Arndt 1979; Thorelli 1986). Market transactions connected the firm with its customers and with other firms (Johnston and Lawrence 1988).

Analysis for marketing management focused on demand (revenues), costs, and profitability and the use of traditional economic analysis to find the point at which marginal cost equals marginal revenue and profit is maximized. Behavioral science models were used primarily to structure problem definition, helping the market researcher to define the questions that are worth asking and to identify important variables and the relationships among them (Messy and Webster 1964). Statistical analysis was used to manipulate the data to test the strength of the hypothesized relationships or to look for relationships in the data that had not been hypothesized directly.

The application of formal, rigorous analytical techniques to marketing problems required specialists of various kinds. Marketing departments typically included functional specialists in sales, advertising and promotion, distribution, and marketing research, and perhaps managers of customer service, marketing personnel, and pricing. Early organizational pioneers of professional marketing departments included the consumer packaged goods companies with brand management systems, such as Procter & Gamble, Colgate-Palmolive, General Foods, General Mills, and Gillette. In other companies, the marketing professionals were concentrated at the corporate staff level in departments of market research and operations research or management science. Examples of the latter include General Electric, IBM, and RCA. Large, full-service advertising agencies built strong research departments to support their national advertiser account relationships. Other large firms, such as Anheuser-Busch and General Electric, also entered into research partnerships with university-based consulting organizations.

Such specialized and sophisticated professional marketing expertise fit well into the strategy, structure, and culture of large, divisionalized, hierarchical organizations.

Marketing as a Social & Economic Process

2011-07-24T10:15:00.001-07:00

It is sobering to recall that the study of marketing did not always have a managerial focus. The early roots of marketing as an area of academic study can be found, beginning around 1910, in Midwestern American land grant universities, where a strong involvement with the farm sector created a concern for agricultural markets and the processes by which products were brought to market and prices determined. The analysis was centered around commodities and the institutions involved in moving them from farm, forest, sea, mine, and factory to industrial processors, users, and consumers. Within this tradition, three separate schools evolved that focused on the commodities themselves, on the marketing institutions through which products were brought to market, especially brokers, wholesalers, and retailers in their many forms and variations (Breyer 1934; Duddy and Revzan 1953), and finally on the functions performed by these institutions (McGarry 1950; Weld 1917). All of these approaches tended to be descriptive rather than normative, with the functional being the most analytical and leading to the development of a conceptual framework for the marketing discipline (Barters 1962; Rathmell 1965).

These early approaches to the study of marketing are interesting because of the relative absence of a managerial orientation. Marketing was seen as a set of social and economic processes rather than as a set of managerial activities and responsibilities. The institutional and functional emphasis began to change in 1948, when the American Marketing Association (1948, p. 210) defined marketing as:

The performance of business activities directed toward, and incident to, the flow of goods and services from producer to consumer or user.

This definition, modified only very slightly in 1960, represented an important shift of emphasis. Though it grew out of the functional view, it defined marketing functions as business activities rather than as social or economic processes. The managerial approach brought relevance and realism to the study of marketing, with an emphasis on problem solving, planning, implementation, and control in a competitive marketplace.

What is a business plan?

2011-06-28T00:10:00.000-07:00

A Business plan is a formal statement of a set of business goals.

Business Plans are decision -making tools.
There is no content for a business plan.
It may also contain background information about the organization or team attempting to each those goals.
A Business plan represents all aspects of business planning process ,declaring vision and strategy alongside sub-plans to cover marketing,finance,operations,human resources as well as a legal plan,when required.
A Business plan is bind summary of those plans.

    Normal structure for a Business Plan

                    01.Cover page and the table of content
                    02.Executive summary
                    03.Business discription
                    04.Business environment analysis
                    05.Industry background
                    06.Competitor analysis
                    07.Market analysis
                    08.Marketing plan
                    09.Operations plan
                    10.Management summary
                    11.Financial Plan
                    12.Attachments and Milestones

ten strategic reasons:Why need a Business Mnagement Team

2011-06-21T02:43:00.000-07:00

1.Raising Capital

One of the key reasons why startup entrepreneurs don’t get the venture capital is because they are trying to raise capital alone. A business mentor of mine once said that venture capitalist prefer an average product with an excellent business team than an excellent product with an average business team.

If you should consider this statement; you will come to acknowledge that it’s the truth in its entirety. A business team is vital to the process of raising capital for your business; in fact, it increases your chances of securing the capital. Show me an entrepreneur that raised billions of dollars in capital and I will show you an entrepreneur backed by a strong business management team. Just like said in the investment world; money always follow management.

2.Taking advantage of new or existing opportunities

Having your own business management team will give you the leverage to take advantage of business opportunities effortlessly. A business team will be your eyes, ears and nose in the business world; they will not only help you sniff out opportunities but will also help you create opportunities out of thin air.

"A business idea is just another idea. But an idea backed by a strong feasibility, a thorough business plan and a smart team is no longer an idea. It's now a solid business opportunity worth pursuing." – Ajaero Tony Martins

3. Strategic business development

Do you want to grow your business from the inside? Do you want to strengthen your bottom line? Then build your own business management team. Strategic business development is not the doing of an individual but a collective effort of a business team. Employee performance programs, staff motivation and operational excellence are part of the duty of a business team.

4. Rapid expansion and growth

Take a close look at companies that grows rapidly and stands strong in times of economic recess and you will find a strong business management team behind such companies. The massive outside expansion of any company is the handiwork of the business team. An entrepreneur visualizes while the business team draws the plan; critique the plan and executes the business plan. For instance, take a look at the rapid acquisition move taken by Oracle Corporation; buying up a total of 57 companies within five years. That’s the power of a good management driven company.

5.Business leverage

How is a company able to operate successfully in different sectors of the economy? How can an entrepreneur successfully run a business conglomerate? The answer is leverage.

"Successful businessmen share the ability to hire people smarter than they are." – Dillard Munford

The leverage of a business team is the reason successful entrepreneurs became billionaires effortlessly. Leverage is the reason why entrepreneurs such as J. Paul Getty and Carlos Slim Helu are able to run over 200 companies without burning themselves out. The leverage of a business team is a form of intellectual leverage. Just as a man is known by the friends he keeps; so is a business respected by the management team it keeps.

“People are definitely a company's greatest asset. It doesn't make any difference whether the company's product is cars or cosmetics. A company is only as good as the people it keeps." – Mary Kay Ash

6.Increase confidence of the investors

Just like I stated above; money follows management and who provides the money? The answer is the investors. Nothing inspires or boosts the confidence of an investor than the professionalism of the business management team piloting the affairs of the company he/she invested in.

Have you tried raising capital before? Have you tried sourcing for contracts before? Have you tried sending a business proposal to another company before? Have you ever tried selling a business before? Or better still buying a business? Have you ever taken a company public before?

If you have engaged in any of these acts; you will come to accept the fact that one of the most popular questions investors ask is this:

Who is on your team?

Who on your team has taken a company public before?

Who on your team has experience in business management?

The questions above are real life questions asked by investors because they feel comfortable hearing the fact that the managers of their investments are competent.

7. Increase the entrepreneur’s credibility and competence

Observe the words of successful entrepreneurs and drop out billionaires carefully; and you will see that they attribute much of their success to their team. Have you ever wondered why some drop outs end up successful business owners? The reason is because they built their business on the shoulders of intellectual giants; who happen to be members of their business management team.

An entrepreneur can never know it all and that’s why he/she relies on the calculative initiative of the business team. Show me an entrepreneur backed by a weak business team and I will show you an incompetent entrepreneur. So if being recognized as an entrepreneur of credibility and competence sounds good enough to be added to your resume; then build your own in-house business management team.

8.Strategic innovative thinking

Innovative companies are usually companies driven by a strong management team. Observe companies such as Microsoft, Apple, Oracle and Sony; and you will come to realize that these companies have being built, driven and sustained competitively on innovation. Now who are the engineers of innovation? It’s the business team; the brains behind the company. Tactical approach to issues, detailed competitive analysis and strategic thinking are benefits derived from having your own business team; so would you rather not have one?

9.Critical problem solving

How does a company survives a recession? How does a company survive in a fierce market? The answer still lies in the team. In the previous article I wrote, I highlighted the characteristics of successful business management teams and one of such characteristics is critical problem solving.

Entrepreneurs are known as critical problem solvers but I also want to add that problem solving is a product of collective strategies and ideas put together by a group of individuals; and such individuals in this case is your business team. Critical problem solving is the reason why teams go on brainstorming sessions. Now tell me, how do you create a brainstorming session when you don’t have a business team? I leave that for you to answer.

10. Increases the value of the business

Value appreciation is the last but not the least reason why you need a business management team. One of the most important assets of a business is the management team on ground because with a good business management team; every other asset can be synergized into yielding positive results for the company.

The reason why I call a business team your most important asset is because other assets are easy to create or control once the right business team is in place. So instead of focusing of improving your lifestyle; acquiring investments individually or running your business solely, I will advice you first build a business management team and the rest will fall in place.

As a final note, I want you as an entrepreneur to shift your primary aim from acquiring luxuries to building a business team because investment on a team is probably the best investment an organization can make.

Stages Of Marketing Plan

2011-06-09T22:48:00.000-07:00

According to "Entrepreneur" magazine, marketing plans are a series of activities that help you develop your marketing objectives and formulate plans for achieving those objectives. Each of those activities, or "stages," is important to helping you develop a promotional strategy for your company's product or service. The four main stages of a marketing plan include outlining the situation analysis, describing your company goals, identifying your target market and deciding on your marketing tactics.

Situation Analysis
- The situation analysis is the first stage of a marketing plan, and it helps your readers understand the market environment. In this stage, describe the market and economic conditions in your industry; any applicable laws, politics and regulations; and supply and demand trends for your product or service. One useful way to help you outline the situation analysis in this stage of your marketing plan is to use a SWOT analysis. To do this, first describe the strengths of your product or service, such as "lowest price." Next, describe the weaknesses, such as "perceived low quality." Then, describe the opportunities, such as "two new stores opening." Finally, describe the threats, such as "three new competitors entering the market."
Objectives
- The next stage of your marketing plan is outlining your marketing goals and objectives. Traditionally, your top marketing and management teams will be responsible for setting these objectives, and they are the result of research and your company's overall business goals. When writing your objectives, make sure they are SMART, which stands for "specific," "measurable," "attainable," "realistic" and "timely."
Target Market
- Identifying your target market is the next stage of your marketing plan. This refers to the groups of customers who account for the majority of your business. In the marketing plan, you want to describe everything you know about your target market, including demographic characteristics like gender, age, income bracket and ethnicity as well as psychographic characteristics like behavioral preferences and technology use. A market research company can help you better understand your target market, or you can conduct research yourself by doing web searches and observing your customers in person.
Marketing Tactics
- The last stage of your marketing plan is deciding which tactics you are going to use to promote your products and services, and then describing each of those tactics. An important consideration when deciding on your tactics is your target market. For example, if you know your target market members are generally early adopters of technology, you can use more technology-based marketing tactics like paid search, email marketing and social media marketing. Conversely, if your target market is an older population that tends to rely more on print-based media, you can use tactics like direct mail and television and radio ads. Identify each marketing tactic you plan to use, and a timeline for when you plan to use it.

Importance Of Marketing Strategy

2011-06-09T22:37:00.000-07:00

The importance of marketing plans outweighs any other decision that can be taken in the realm of marketing strategies. Yes, marketing plan is essential to grab the market segment before any other player captures the market. What are the target groups? Which segment of the market presents higher revenue generating opportunities? These are some of the questions that marketing teams ponder over, in the pursuit of achieving a good plan. This is where the importance of marketing research comes into picture. The market research team analyzes and understands the requirements of the consumers. Conducts polls and researches and comes up with data and statistics that help to logically target a market. Another factor that governs the marketing plans is the marketing mix elements. Marketing mix elements are the sets of factors that help firms to achieve their targets of reaching the products to the consumers and also achieve organizational objectives. The importance of marketing mix is, that it takes into account the four P's of marketing, that are Product, Price, Promotion and Place of distribution.

What is Features of Principles of Management

2011-06-06T05:23:00.000-07:00

01.Principles of Management are flexible

1.1Management principles are dynamic guidelines and not static rules.

1.2Modification and improvements is a continuous phenomenon in case of principles of management.

02.Principles of Management are of Equal Importance

2.1All management principles are equaly important.

2.2No particular principle has greater importance than the other.

03.Principles of Management are Universal

3.1They are applicable to all level of MAnagement

3.2Every organization must make best possible use by the use of management principles.

3.3Therefore ,they are universal or all pervaive.

04.Principles of MAnagement -Aims at Influencing Human Behavior

4.1 Human behavior is complex and unpredictable.

Importance of Management Principles

2011-06-05T01:14:00.000-07:00

Follwing are the main importance of the Principles of Management

01 .Improves understanding

02 .Role of management

03 .Direction for Training of Managers

04 .Guide to Research in Management

01.Improves Understanding
From the knowledge of principles managers get indication on how to manage an organization.The principles enable managers to decide what shoud be done to accomplish given task and to hadle situations which arise in management.These principles make managers more efficient.

02.Direction of Training of Managers
Principle of management provide understanding of management process what managers would do to accomplish what.Thus,these are helpful in identifing the ares of management in which existing & future managers should be trained.

03.Role of Management
Management principles makes the role of managers concrete.Therefore these principles act as ready reference to the managers to check whether their decisions are appropriate.Besides these principles define managerial activities in practical terms.They tell what a manager is expected to do in specfic situation.

04.Guide to Research in Management
The body of amangement principles indicate lines along which research should be undertaken to make management practical and more effective.The principles guide managers in decision making and action.The researchers can examine whether the guidelines are useful or not.

Human Resource Management for Organization

2011-06-04T01:41:00.001-07:00

In today’s organizations, to guarantee their viability and ability to contribute, HR managers need to think of themselves as strategic partners. In this role, the HR person contributes to the development of and the accomplishment of the organization-wide business plan and objectives.

The HR business objectives are established to support the attainment of the overall strategic business plan and objectives. The tactical HR representative is deeply knowledgeable about the design of work systems in which people succeed and contribute. This strategic partnership impacts HR services such as the design of work positions; hiring; reward, recognition and strategic pay; performance development and appraisal systems; career and succession planning; and employee development.

Employee Advocate

As an employee sponsor or advocate, the HR manager plays an integral role in organizational success via his knowledge about and advocacy of people. This advocacy includes expertise in how to create a work environment in which people will choose to be motivated, contributing, and happy.

Fostering effective methods of goal setting, communication and empowerment through responsibility, builds employee ownership of the organization. The HR professional helps establish the organizational culture and climate in which people have the competency, concern and commitment to serve customers well.

In this role, the HR manager provides employee development opportunities, employee assistance programs, gainsharing and profit-sharing strategies, organization development interventions, due process approaches to problem solving and regularly scheduled communication opportunities.

Change Champion

The constant evaluation of the effectiveness of the organization results in the need for the HR professional to frequently champion change. Both knowledge about and the ability to execute successful change strategies make the HR professional exceptionally valued. Knowing how to link change to the strategic needs of the organization will minimize employee dissatisfaction and resistance to change.

The HR professional contributes to the organization by constantly assessing the effectiveness of the HR function. He also sponsors change in other departments and in work practices. To promote the overall success of his organization, he champions the identification of the organizational mission, vision, values, goals and action plans. Finally, he helps determine the measures that will tell his organization how well it is succeeding in all of this.

The HR administrative expert is not about being perfect in producing and handling the papers. The paperwork is not about being the administrative expert. The administrative expert is about the reengineering HR Processes and restructuring HR Organizations.

During the reengineering and outsourcing HR Processes, the HR Employees became the specialists in the administrative area, who can easily handle the redesign of the HR processes and this knowhow can be used for the whole organization.

The HR Administrative expert skill and competency is about bringing the flexibility to Human Resources and it also allows building flexible HR Function, which meets the criteria of the business strategy fully.

Why Is Motivation Important?

2011-06-03T21:54:00.000-07:00

Motivation plays a critical role in achieving goals and business objectives and is equally as important for companies that work in a team-based environment or in a workplace comprised of workers who work independently. Making sure each employee's workplace goals and values are aligned with the organization's mission and vision is important for creating and maintaining a high level of motivation. That can lead to higher productivity, improved work quality and financial gain across all departments.

Significance
- Motivation has become increasingly important for organizations and companies of all sizes that want to reach their organizational objectives in a competitive marketplace. Top performers of an organization consistently provide high-quality work, maintain a high level of productivity and overcome obstacles or challenges. Helping all employees maintain a high level of motivation can help keep employees committed to working hard and contributing as much value as possible to the organization.
Tactics
- You can use a variety of strategies to improve motivation. Managers who serve as leaders within the organization can help convey the right messages to engage employees and help them grow within their positions. Motivation can be increased with incentives, feedback, rewards programs and ensuring that the workplace meets basic needs and requirements for each employee. Common types of motivational tactics include: events that raise employee morale; training and education to help employees learn new skills and grow within their positions; recognition programs to highlight hard work and reinforcing positive messages during company or team meetings.
Benefits of Motivation
- Motivational strategies can help improve employee performance, reduce the chances of low employee morale, encourage teamwork and instill a positive attitude during challenging times. Employees with a high level of motivation typically work harder and can overcome common workplace challenges with ease; this helps the organization reach its objectives and improve operations overall.
Warning Signs
- Any company or organization that notices a significant decline in productivity, high employee turnover or that cannot reach its goals successfully may need to consider the role of motivation among its employees. Low motivation can trigger a variety of detrimental events that affect the organization in the short term and in the long term. Unmotivated staff members are at risk of resigning, delivering poor-quality work and even making it difficult for other employees to do their jobs efficiently.
Prevention
- Reducing the risk of low motivation among employees typically requires a strategic plan and a combination of different activities and tactics that help improve employee morale. Companies that invest time and resources toward improving their employees' well-being and workplace experience can look forward to a high return on their investment as employees become more productive, maintain a positive attitude, commit to their roles and duties and maintain a strong work ethic.

What is Entrepreneurship

2011-06-03T08:19:00.000-07:00

Introduction

entrepreneurs launching new businesses and each year. American entrepreneurs alone start 3 to 4.3 million businesses each year and 84 percent are doing that for the first

time.

I. The World of the Entrepreneur

II. What is an Entrepreneur?

Desire for responsibility

Preference for moderate risk (risk eliminators)

Confidence in their ability to succeed

Desire for immediate feedback

High level of energy

Future orientation (serial entrepreneurs)

Skill in organization

Value of achievement over money Other characteristics of entrepreneurs include:

High degree of commitment

Willingness to accept risk, work hard and take action

Flexibility

The Benefits of Entrepreneurship

The primary benefits entrepreneurs enjoy include the opportunity to:

Create their own destiny

Make a difference

Reach their full potential

Generate impressive profits

Contribute to society and be recognized for their efforts

Do what they enjoy and have fun at it!

IV. The Potential Drawbacks of Entrepreneurship

With these potential rewards, Entrepreneurship also presents risk and uncertainty.

Entrepreneurs may experience:

Uncertainty of income –”The entrepreneur is the last one to be paid.”

Risk of losing their entire investment

Long hours and hard work

Lower quality of life until the business gets established

High levels of stress

Complete responsibility

Discouragement

V. Behind the Boom: What’s Feeding the Entrepreneurial Fire?

The rapid increase in entrepreneurs has been a result of:

Considering entrepreneurs as heroes

Entrepreneurial education

Demographic and economic factors

Shift to a service economy

Technological advancements

Independent lifestyles

Commerce and the Internet

Additional international opportunities

The Cultural Diversity in Entrepreneurship

Entrepreneurs are found in virtually every walk of life including:

Young Entrepreneurs

Women Entrepreneurs

Minority Enterprises

Immigrant Entrepreneurs

Part-time Entrepreneurs

Home-Based Businesses

Family Businesses

Copreneurs

Corporate Castoffs

Corporate Dropouts

VII. The Power of “Small” Business

Because big business is more visible than small business, most people underestimate the role of the small firm in the U.S. economy.

The definition of a “Small Business” is:

1. One which is independently owned and operated and not dominant in its field.

2. Eligibility requirements are based on the specific industry.

Retailing – annual sales/receipts not exceeding $3.5 to $13.5 million.

Services – annual receipts not exceeding $2.5 to $14.5 million.

Wholesaling – yearly sales must not be over $9.5 to $22 million.

Agriculture – annual receipts not exceeding $1.0 to $3.5 million.

Construction – General construction with annual receipts not exceeding $17 million.

Special Trade Construction – annual receipts not exceeding $7 million.

Manufacturing – maximum number of employees may range from 500 to 1,500 depending on the industry.

The most commonly used measure of small business is the number of employees on a firm’s payroll. The White House Conference on Small Business definition is: A firm employing 500 people or fewer.

The Committee for Economic Development states that a small business must meet two of four stated criteria:

1. Management is independent.

2. Capital is supplied and ownership is held by an individual or a small group.

3. Area of operation is mainly local; markets need not be local.

4. Size is small when compared to the biggest unit in the field.

MODERN MANAGEMENT THEORIES AND PRACTICES

2011-06-02T05:15:00.000-07:00

Introduction

Managing is one of the most important human activities. From the time human beings began forming social organizations to accomplish aims and objectives they could not accomplish as individuals, managing has been essential to ensure the coordination of individual efforts. As society continuously relied on group effort, and as many organized groups have become large, the task of managers has been increasing in importance and complexity. Henceforth, managerial

theory has become crucial in the way managers manage complex organizations. The central thesis of this paper is that although some managers in different parts of the world could have achieved managerial success without having basic theoretical knowledge in management, it has to be unequivocally emphasized that those managers who have mixed management theory in their day-to-day practice, have had better chances of managing their organizations more efficiently and effectively to achieve both individual and organizational objectives. Therefore, managers of contemporary organizations ought to appreciate the important role they play in their respective organizations if they are to achieve set goals. Secondly, there is need to promote excellence among all persons in organizations, especially among managers themselves. To address these concerns, the paper will proceed along the following spectrum: management will be defined for purposes of conceptual clarity; management objectives, functions, goals, and essentiality, will be highlighted; the importance of managerial skills and the organizational hierarchy will be sketched; the importance of women in the organizational hierarchy will be emphasized; reasons for studying management theory will be enumerated; the different management theories, the core of the paper, will be discussed at length; the significance of management as a practice will be contextualized; and ‘the way forward’ in form of a conclusion will be offered.

Definition of Management

Management is the art, or science, of achieving goals through people. Since managers also supervise, management can be interpreted to mean literally “looking over” – i.e., making sure people do what they are supposed to do. Managers are, therefore, expected to ensure greater productivity or, using the current jargon, ‘continuous improvement’. More broadly, management is the process of designing and maintaining an environment in which individuals, working together in groups, efficiently accomplish selected aims (Koontz and Weihrich 1990, p. 4). In its expanded form, this basic definition means several things. First, as managers, people carry out

the managerial functions of planning, organizing, staffing, leading, and controlling. Second, management applies to any kind of organization. Third, management applies to managers at all organizational levels. Fourth, the aim of all managers is the same – to create surplus. Finally, managing is concerned with productivity – this implies effectiveness and efficiency. Thus, management refers to the development of bureaucracy that derives its importance from the need for strategic planning, co-ordination, directing and controlling of large and complex decision-making process. Essentially, therefore, management entails the acquisition of managerial competence, and effectiveness in the following key areas: problem solving, administration, human resource management, and organizational leadership. First and foremost, management is about solving problems that keep emerging all the time in the course of an organization struggling to achieve its goals and objectives. Problem solving should be accompanied by problem identification, analysis and the implementation of remedies to managerial problems. Second, administration involves following laid down procedures (although procedures or rules should not be seen as ends in themselves) for the execution, control, communication, delegation and crisis management. Third, human resource management should be based on strategic integration of human resource, assessment of workers, and exchange of ideas between shareholders and workers. Finally, organizational leadership should be developed along lines of

interpersonal relationship, teamwork, self-motivation to perform, emotional strength and maturity to handle situations, personal integrity, and general management skills.

SRI LANKAN ACTOR NADEESHA ACTING IN INDIAN FILM (IMPROVEMENT OF SRI LANK'S ECONOMY)

2011-06-01T12:12:00.000-07:00

Sri Lankan cinema encompasses the films made in Sri Lanka. It is a fledgling industry that has struggled to find a footing since its inauguration in 1947 with Kadawunu Poronduwa produced by S.M.Nayagam of Chitra Kala Movietone.Sri Lankan films are usually made in the Sinhalese language, the language of the majority Sinhala people..

MANAGEMENT

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Importance of Management Principles

Human Resource Management for Organization

Why Is Motivation Important?

Significance

Tactics

Benefits of Motivation

Warning Signs

Prevention

What is Entrepreneurship

MODERN MANAGEMENT THEORIES AND PRACTICES

SRI LANKAN ACTOR NADEESHA ACTING IN INDIAN FILM (IMPROVEMENT OF SRI LANK'S ECONOMY)