Corporate culture: logo ideas for corporate culture

Client's story is the best advertising

noreply@blogger.com (logo merchandise) — Wed, 04 Feb 2009 00:27:00 +0000

Client's story is the best advertising

Biomedical Engineering Medtronic USA, Inc. is a producer of medical equipment (devices) of professional manufacturers. GaryPrazac said he had been suffering from Parkinson's disease for many years, the disease afflicted him clumsy move by walking canes, rocking jitter endure enormous suffering, since the surgery his doctors to embed Medtronic deep brain stimulating device after a significant improvement in his condition, the deep brain stimulating device can be used at least 10 years, then it is a miracle. GaryPrazac said: Not long ago, I grove in front of the original units were met chat. He asked: "Before I saw the dog, but that was an old man on crutches with the dogs together, it is your father do?" "No, that's exactly what I own you!" Prazac finished his use of deep device to stimulate the brain's story, and finally said: "It is Medtronic's products gives me a second youthful glow." surprise and after a brief silence, each spectator with paper towels to dry his tears, at the same time, it firmly in mind the company's name.

Heroic deeds in order to promote

noreply@blogger.com (logo merchandise) — Wed, 04 Feb 2009 00:26:00 +0000

Heroic deeds in order to promote

One day, the nation's chain stores handling the warehousing company, Texas, a branch sales staff noted that a customer is studying a combination of cabinets in the showroom. He knows the combination cabinets-on-demand customers will affect the cost calculations, he would take the initiative to help customers, economic and reasonable to calculate the number of customers at home in the end the need for appropriate combinations, which are very satisfied with the customer. Mall managers as a passion for customer service model for wide publicity. The company now regularly collected from all branches of typical stories of publicity, set the Typical, not only enrich the corporate culture, formed a cohesive force, but also to teach a marketing experience.

Later, the company found that: through the sales staff in their daily work, a positive and enthusiastic to help customers choose products that suit their needs, we can greatly enhance the sales. Therefore, often a core product sales slide, the heroic deeds on the promotions, sales will pick-up is really immediate, applied successfully.

Contact between the customer and the story is a bridge between the sales staff. March 2006, Microsoft also launched a story-telling such as the new carrier of enterprise culture. As a technology company, storytelling requires a new product combining the characteristics and role of new technologies and the inventor of the test and thought to tell the customer, the customer will naturally our interest in new products. General manager of Enterprise Marketing LynneStockstad said: "By telling stories, you can clearly express their own opinions (thoughts), as well as those new product features and role, and can better help customers realize their potential needs of customers to play working potential. as a result of the regular customers to the yard to understand the new Microsoft products, the company had invented the personal stories of applications introduced to the customers, so that there is a kindness. "

Glorification of the hero story

noreply@blogger.com (logo merchandise) — Wed, 04 Feb 2009 00:25:00 +0000

Glorification of the hero story

FEDEX Express Honolulu, HI, capital of the company's employees, in stormy weather, the packets are sent to a fast-track. A strong wind to the packet from his truck without tents blowing years, falling into the sea. Postman Jim? Bush did not hesitate to jump into the sea, picked up the parcel. After re-packaging, can not attend to their dripping wet clothes off, they rushed to the hands of packets sent to the customer.

FEDEX Express in the system of internal staff to vigorously publicize the story of a typical set, calling on them to learn he does not include personal safety, dedication to the noble act of customer service and excellent moral character. Such deeds of love and respect their jobs in the company's newspaper Web site and other media widely disseminated, received very good results.

The story of the historical heritage enterprises

noreply@blogger.com (logo merchandise) — Wed, 04 Feb 2009 00:24:00 +0000

The story of the historical heritage enterprises

Nike's use of traditional story of forces to ensure that their staff can understand the company's traditional culture and philosophy. Since its establishment, the company has gone through more than 40 years of trials and hardships, and still use a story to encourage all staff. That is one of the late co-founder, Bell? story: He was the life of the University of Oregon coach, one morning he was at home eating breakfast egg cake, he saw his wife are using the egg cake baking pan very hot, suddenly have a mind, the slurry is injected into the baking pan to prevent abuse in a hot, put into practice after good effect. He further play this creativity has led to the famous Nike running shoes soles of the birth of mortar. Ministry of Education, director of Nike, Inc. NelsonFarris said: This is our company inspired by the persons concerned by the invention-creation story, is our company culture performance. If we treat our own company's traditional culture and consumer linked lucky star will certainly come our company rather than the other company.

The first generation of International CEO David? to talk about ways to strengthen the traditional story of corporate culture management. Specific approach is: he has the idea of our company and employees the story, editing a book as a trade union education materials; He asked the candidates to bring back a read in order to facilitate the understanding of corporate culture, and then decide whether he is willing to work here . He employees of the moving column of stories posted on the ads, printed on the back wages check the envelope, drawing on walls; or by the employees themselves to play, vivid reproduction moving scenes on the spot video, CD or VCD carved staff presented to learn from each other . The results of the company are united as one in an overwhelming righteous deeds, and the working efficiency greatly increased.

American corporate culture new vector

noreply@blogger.com (logo merchandise) — Wed, 04 Feb 2009 00:22:00 +0000

American corporate culture new vector

In recent years, some U.S. companies have been using various media tools to the way of storytelling, propaganda entrepreneurial spirit, enhance cohesion.

Shrewd entrepreneurs employee's spiritual world is very clear: In addition to employees of enterprises operating terms, the noble sense of mission, but also need to have a powerful spiritual pillar. In order to enable employees to better understand and appreciate the companies adhere to corporate culture and beliefs, it is necessary to allow them as much as possible about the process of enterprise development at all stages of the key enterprises in the formation of values and its history. To this end, a number of entrepreneurs through story-telling way, to organize regular activities to famous enterprises with the memories and cultural traditions together to exchange experience and ideas, learning the hero, see action, many moving stories, inspiring generation after generation of the company Later people. As happened in the story of everyone around them than those stereotypical boring facts and figures more easily moved by people.

"Harvard Business Review," the senior editor BronwynFryer said, There are two ways to persuade people: First, corporate management training were used approach. Now use the old-fashioned sub-Clearly not come true, because alone it is difficult to convince people of preaching. Another option is to use vivid and concise story touched people, the story is like glue, like employees and corporate culture can bond together. Some social scientists say: the story of the spread of human beings are machines, human history is to rely on the many legends passed from generation to generation forever.

U.S. Doctor of Philosophy, Folklore home KarenDietz said: in the tribal era, story-telling people about the history of recording and transmission plays a key role. About the person's responsibility is to retain a vivid story of tribal development, it is the succession of traditional cultural heritage of the core and soul. These legends of established tribal culture in the world cultural heritage status, role and prospects for development. About the person's mission is to make every member they can understand the succession of the tribal tradition of survival importance.

Similarly, the enterprise's survival and development of its members have to rely on the legends, the development process to understand its key people and things, so that they naturally into the same atmosphere of corporate culture, and naturally the formation of corporate cohesion. Therefore, to allow the staff to accept legends and stories of corporate culture is an art of leadership executives. Therefore, a professor at Harvard HowardGardner said: "Storytelling is the simplest tool for the most cohesive."

"Today over how?", "The company's new products have any new feedback?", "How do you project it?" The workplace in general is that these day-to-day problems, whether you realize that you story-telling in these day-to-day answers to the questions is often the form of story-telling shown. However, we as enterprise managers must be aware of: story-telling is merely a carrier of enterprise culture, we must see through the appearance to the essence of cool to think about their meaning and substance: talking about the story? When speaking? Tell who is listening? The most important thing is why do you say these things?

Below we look at well-known U.S. companies use story-telling form, what kind of transmission of information, resulting in what kind of effect.

Corporate culture management

noreply@blogger.com (logo merchandise) — Wed, 04 Feb 2009 00:21:00 +0000

Corporate culture management

Building of enterprise culture is a long-term process, regardless of the need to deny its existence, or not suitable for blind pursuit of their own cultural construction of enterprise development, are counterproductive. Building of enterprise culture is not just external slogans, banners or number of management tools and models. Few words and blindly pursue the "one-sided truth", instead of combining the company's actual situation, and ultimately to the company can only be brought about by the disaster.

Corporate culture, this seemingly vague things, how can we better building?

Enterprise culture is an essential part of enterprise management, but also the needs of business leadership and meticulous care staff. First of all, the enterprise must give themselves to have a precise positioning: at what stages of the enterprise? Enterprises the main problems which? Their counterparts in the advantages and disadvantages? In the next period of time, how can we maintain our own advantages in order to maintain their survival or development? Corporate vision and goal?

Generally, these needs were met by high-level discussions, the company represents the high-level thinking of the company's mainstream culture, the whole corporate culture of the base pad, thinking after all these problems, enterprises must accordingly extracted from one or a few (less than 5) Strategic ideological or corporate values, such as the initial stage at the start-up enterprises, cost control, brand awareness can be used as guidelines; to be followed by the convening of middle and primary managers Publicizing meetings.

Middle and grass-roots enterprises, managers are focused on the management of corporate culture, and only allow them to more deeply understand and comprehend the idea of business in order to allow in the day-to-day management will be the departmental culture and corporate culture in line. Followed by the formulation or revision of the related systems and processes to serve as the basis for changes to allow all employees to know what companies to promote the need for what kind of behavior and methods.

For example, IT industry, the company stressed the importance of free, flexible and innovative, which will require a number of rigid regulations, such as attendance weakening provisions to simplify the level of concepts, to encourage new staff and new ideas, creativity and so on. Conditions permit may be appropriate to introduce the current development for enterprise management tools and models to curing and optimize the entire system, such as ERP systems, BSC and other management tools, if necessary, can be added so that the location of some eye-catching banners, signs, etc. to exert an imperceptible influence on the formation of an external in the environment, but the slogan should be clear and concise as possible and have some guidance.

If a business is doing publicity corporate culture, the simplistic view that corporate culture is putting up posters and shouting slogans, the entire company's plant covered with advertising companies exquisitely made placard, mighty, very spectacular. And workers do not have to be clear from the concept of guidance and the guidance of behavior, the company still has not changed.

Management in the corporate culture it is important to know that there is a particularity of culture, because people have a certain degree of nationalism, regional and complex nature, they form a corporate culture can not be sexual reproduction. Benchmarking with industry enterprises can become a learning object, but its inherent value system that is not entirely with the essence of culture can be simulated, and you can learn from their management methods, management mode or in the employment of their senior management staff in service-oriented enterprises, but by no means possible to replicate a similar business, as China may only have a TCL, a Haier or a Huawei.

Haier companies every year to visit companies to learn more than 1000, but Haier's experience is still unique; when Li Dongsheng on "Eagle's rebirth," when, TCL's corporate culture began to experience a new round of innovation and transformation; Huawei's "wolf culture ", to emphasize a sense of crisis may not be able to wake up other businesses," wolf "of ... ... the brand the success of the enterprise there are many objective and subjective factors, such as TCL's success is a certain background: The enterprise founder Li Dongsheng excellent leadership and strong national responsibility, Cantonese has a sense of market competition and performance-oriented culture is supported by the electronics industry in which the rapid market changes and growth, but also to the success of TCL provides an opportunity.

Therefore, in the management of the corporate culture when we must effectively identify the enterprise's unique temperament, make full use of all resources, the formation of core values, corporate executives must be an example of the power to bring the whole management to maintain a consistent pace, pay attention to the unique culture management style and ways of thinking. Regular work of the staff to correct behavior and manner.

Many people are very familiar with the Haier "hit Fridge" event, Imagine, when employees were in tears watching President Zhang personally take the lead in 76 defective refrigerators after smashing their hearts by the shock can well be imagined, people "defective product is not up to standard products," With deep understanding and memory of "brand" and "rice bowls" have a better relationship between the personal experience of this.

Leading example of the power in each period have a great persuasiveness and appeal, corporate culture is not the culture of the individual business owners, it should also all staff must become common knowledge, therefore, in the management of enterprise culture in the process of system to build and strict monitoring and management must "grasp with both hands." Only in this way can we truly become a corporate culture of an enterprise of intangible assets, and ultimately the key to deciding the success or failure of the key.

Who is the cultural

noreply@blogger.com (logo merchandise) — Wed, 04 Feb 2009 00:20:00 +0000

Who is the cultural

Hong Kong director Tsui Hark film version of "Laughing In The Wind", the classic lines saying: "Some people have grievances, there are scores alone Jianghu, who is the political arena." The same is true of corporate culture: "It was only business, enterprise, there culture, who is the culture."

After all, corporate culture is the life of the article. This is not a tease, then, whether large or small and medium-sized enterprises, corporate culture is not you like to, but have long been implanted in the individual enterprise. Different people have different cultures; different business leaders, will have different ideas and business philosophy, they will be led by business to create a different corporate culture.

In the enterprise in its early days, more business owners rely on the courage, energy and keen awareness of the market for enterprise start-up and lead the way. Therefore, the business owners to some extent, temperament laid a corporate culture of the keynote, enterprise internal management operations, staff work with business owners all infiltration style. This time the corporate culture is based on the individual, family and emotional behavior. Therefore, the enterprise culture is the early stage in the enterprise has to take shape, and with the expanding scale and increasingly curable. Corporate culture does not exist and should not have problems, only the difference between superiority and inferiority.

Cultural or joke

noreply@blogger.com (logo merchandise) — Wed, 04 Feb 2009 00:19:00 +0000

Cultural or joke

Good corporate culture can encourage enterprises to a more healthy and sustainable development, but in the absence of good understanding and analysis of the advanced management concepts and cultural essence of the premise, not suitable for blindly pursuing their own business management system and corporate culture, not only can not help enterprises to upgrade, it is likely to damage the fine tradition of the original, damaged the interests of business, and finally become a joke.

Some enterprises or listed in the choice of v. their own corporate culture, the highly epitomize Chinese vocabulary, such as: "the sea takes in hundreds of rivers, greatness lies in the capacity", "tenet" and so on. It sounds exciting, sigh China so rich vocabulary, but otherwise have no meaning, employees do not know where the operational objectives, the company advocate what kind of work style, and even the most basic acts are not clear-oriented , enterprise culture can only be "Little Red Flowers."

Some other "pragmatic" business, they will be more focus on the overall well-known enterprises at home and abroad to learn the management model and management tools of the upsurge of their worship, love, is Brief Encounter. Thus high-level mobilization, will work closely together, full participation, management consulting firms to assist the whole plant to carry out vigorous "Rectification Movement." Months have passed, and money has been spent spent force, passion receded, energy lost, but lower efficiency. So, everyone has returned to the starting point, everything is unchanged, the only change is that after a toss, we firmly believe that the present is the best. The monks are not necessarily alien is good, the building of enterprise culture has become a joke.

Corporate culture also need to manage

noreply@blogger.com (logo merchandise) — Wed, 04 Feb 2009 00:17:00 +0000

Corporate culture also need to manage

Building of enterprise culture in the present evolution of the two extremes, a number of small enterprises or newly established enterprises, business owners because of their limited vision and thinking that the corporate culture of large enterprises who need to be considered, we are mainly survival , enterprise cultural construction that is to worry about future problems; On the other hand, those with the so-called at home and abroad advanced management concepts, management tools onto the enterprise, the details of achievements in the success or failure of yesterday, today, pay close attention to the implementation of power, just the introduction of six West Grid Code, but also preparations for ERP. During a full day's fatigue life in a variety of seemingly far-sighted, but in reality empty nothingness of management innovation and cultural construction. People can not help but sigh: corporate culture, would like to love you is not easy.

To maintain the enthusiasm of the staff involved in "encouraging assessment"

noreply@blogger.com (logo merchandise) — Sat, 27 Dec 2008 00:41:00 +0000

To maintain the enthusiasm of the staff involved in "encouraging assessment"

Implementation of the corporate culture in the process of how to keep employees involved in the high enthusiasm is to encourage and make full use of assessment measures. There are specific ways: in-house, runs a number of corporate culture keynote speech competition, the experienced staff to promote corporate culture, selected as the best speech employees of the corporate culture spokesman for the publicity given; from all over the division of management headquarters Production sector to sector, the monthly Key Benefits departments to carry out corporate culture, every three months to carry out corporate culture assessment, the establishment of a reasonable standard of reward and punishment, the target sector into the management system and staff performance appraisal system and democratic selection of enterprise culture and practice of advanced units Model; also to sectors such as unit wage employees in line with the corporate culture written around the concept of the story (of technological innovation, process re-engineering, quality upgrading, and so on, can be), from selected, the typical set of typical events.

All in all, and encourage employees to participate in assessment is to maintain the enthusiasm of hard and soft-handed tactics used properly, its endless benefits.

The corporate culture take root and grow, not day. As Marx said: "Actions speak louder than a dozen programs," from the concept of culture, material culture and cultural system to conduct culture, only put to practical action, it may be fruitful harvest (This article is the author Chen in the non-corporate Cultural collating annual impromptu speech from).

The idea to combine the practice of "root"

noreply@blogger.com (logo merchandise) — Sat, 27 Dec 2008 00:40:00 +0000

The idea to combine the practice of "root"

Is the so-called "hanging in the mouth, posted on the wall, written on paper, no fear in the hearts credited" fear of the corporate culture and formalism and slogans. And to ensure that the text of the case, the theory and practice, acting in concert with the slogan, is the key to enterprises take root. For instance, some enterprises to promote "Learning is the largest employee benefits," but very few take the initiative to create training opportunities for employees. Some companies claimed that "customers are our best spur," Hang up their bad behavior of consumers are often exposed. All these are, "said" and "do" is not a harmonious match, is the largest of the corporate culture of mass destruction.

Top-down to "promote integration"

noreply@blogger.com (logo merchandise) — Sat, 27 Dec 2008 00:39:00 +0000

Top-down to "promote integration"

Enterprises in Fujian, there are a lot of people think that "corporate culture is a culture of entrepreneurship, culture boss." This is a grain of truth, but also a bit biased. Outstanding entrepreneurs often in the forefront of enterprise culture. But overall, China's private entrepreneurs recognized the importance of corporate culture is also too small, have the ability to build the corporate culture is extremely rare in Taiwanese private enterprises, especially in the case. Even in the more successful companies, corporate culture in the position of the corporate culture of innovation mechanisms, corporate culture and business systems running, and so on, there are also problems of one kind or another. Entrepreneurs, corporate culture is first and foremost the main building, will shoulder a corporate culture in the land behind the re-construction of the heavy responsibility.

As a result, corporate culture should be the first cultural entrepreneurs (entrepreneurs, because the concept of corporate culture constitutes the most fundamental traditions, but also to corporate survival, a prerequisite for the development of one of the factors that corporate culture is the chief promoter). But at the same time, all enterprises should become a member of the culture (as in-house corporate employees are the main spreaders of the implementation). Therefore, I believe that targeting the corporate culture is not only the leadership of the enterprise, nor is it in the senior management of the "patent" should be a top-down, the baptism of the spirit of full training, is the only way to the formation of one mind Germany's united front.

Internal and external to the dissemination of "widely reported"

noreply@blogger.com (logo merchandise) — Sat, 27 Dec 2008 00:38:00 +0000

Internal and external to the dissemination of "widely reported"

Corporate culture not only in the implementation of a wide range of in-house, but also through various channels, spread out in various forms. Corporate culture is both within the enterprise among all the members of the establishment of a common faith, but also the values of enterprises will be send to the community, because this is business as one of Fortune's dedication to the community. Make the best use of the media, take the initiative to spread the impact Zuohuo. For example, Haier's refrigerator and smashed the incident, over 20 years, or STEVE is good at using the media Zuohuo corporate culture an example of public relations activities. Wang, for example, animal husbandry and then nine, twice a year to use the product will be ordered, directed agents to join, suppliers, as well as the front-line sales manager, Daogou Yuan to carry out corporate culture seminars, so that Wang's animal husbandry nine partners into the Wang, animal husbandry nine "cultural community".

Large-scale, long, multi-level and wide to come, the Min is the rate in the dissemination of its own corporate culture should be noted that an important way.

To outline the contents of the "new rich"

noreply@blogger.com (logo merchandise) — Sat, 27 Dec 2008 00:37:00 +0000

To outline the contents of the "new rich"

"Eight-character principle of everything" is a private enterprise culture, a common problem, the conventional expression of ideology and the impact of not unrelated. Production is "tense, orderly, safe and well", the goal is "down-to-earth, when Ling Zhi", is "serious, unity, hard work," management is "something that everyone, everything was" still ... ... Many enterprises directly mechanically, all of the Haier "OEC Theory" (on the matter on completion of the Japanese high-ching) as Gao-kyu, neither the business combination of the actual situation, but Do not talk about the innovation.

The author of the nine services to Wang, animal husbandry, for example, the concept of corporate culture in the creative expression, to give full consideration to the grass-roots level employees the ability to understand, easy to spread as far as possible in order to carry out the slogan on. Its original code of conduct is: "honest, and mutual respect; pay attention to public morals, law-abiding; effective communication, understanding, cooperation; active support and trust of the team; responsibility, the courage to decision-making; problem-solving, innovation; strict and pragmatic And seriously work; honesty and self-discipline, for the first character; quality-oriented, excellence; customer first, winning service; improve performance, cost-effective; forge ahead, always learning. "This statement is the pursuit of business" high, large and "The traditional expression, but calls for the full degree of memory is not high, often a mere formality. After the innovation of "hard, be patient, good mood" in place of the original statements advocating, it should be certain that the creation of this innovative grass-roots level so that employees greatly shorten the time for the concept of awareness, and to quickly identify people.

Cultural system to "traditional heritage"

noreply@blogger.com (logo merchandise) — Sat, 27 Dec 2008 00:36:00 +0000

Cultural system to "traditional heritage"

Culture is a summary of the past, collate, update and enrich, which need to even have a correct attitude toward business is still retain the tradition. And cultural needs - a global brand - in the same strain, the process of enterprise development, there will always be a lot of tradition inherited, which is the traditional culture of accumulation. Of course, there will be a lot of past experience or a means of adapting the development of enterprises, to abandon the abandoned, a wealth of the rich on the update on the update on the integration of integration.

"Abandon" the dichotomy of traditional treatment of the original Enterprise, is taking the essence of corporate culture, the way to where the dross. If enterprises with the fine tradition of absolute isolation, and then the new terms or concepts are easy to create confusion of values, of course, the staff at a loss.

Cultural integration to geographical features of the humanities

noreply@blogger.com (logo merchandise) — Sat, 27 Dec 2008 00:35:00 +0000

Cultural integration to geographical features of the humanities

In the southern region of Fujian enterprises, is a born here, the length of this homeland. It can be said that southern area of human history, the growth rate for Fujian, the success of soil, water and air. For example, the Jinjiang textile and garment industry has become one of the city of China, from the Southern Song dynasty since the beginning of the Jin Nan Du farming organizations, trade in the history of Hesse heritage, which, whether technology or business concept, the impact Up to now. As a result, Fujian enterprises to create corporate culture, can not be divorced from regional characteristics of the humanities.

Mengniu corporate culture is the concept of "Prairie Culture", Haier corporate culture is the concept of "culture of the sea," Wang nine animal husbandry is the concept of corporate culture, "Lin Cheung culture" ... ... words will not ring true name is not correct then, the concept of corporate culture of the adequacy of refining , Is also a unique corporate culture with the same segment of the key. Nine to Wang, animal husbandry, for example, "nine Chuan-fang, animal husbandry," Lin is a Taiwanese family, everyone praised the legend, is about the ancestors of Lin Song Dynasty, "a nine animal husbandry" (a family of nine provincial governor Guanzhi son), History. Nine Wang, animal husbandry as a blueprint for culture, "Patriarch nine Chuan-fang," extended "family-style business education" concept to guide them, into the building of a learning enterprise.

Geographical and human mastered, it is these companies in building their own enterprise culture in the process of unique.

Create corporate culture of "seven weapons"

noreply@blogger.com (logo merchandise) — Sat, 27 Dec 2008 00:34:00 +0000

Create corporate culture of "seven weapons"

Fujian enterprises in China have a pivotal position, only two major sports and clothing industry, the industry in China have many more influential brand. Behind the prosperity of the industry, the author notes that the vast majority of Taiwanese enterprises operating center of gravity, without exception, are focused on brand marketing. Both the advertising investment, to promote the image of plant construction in the recruitment of qualified personnel, are to promote the brand at the core of the market advance. By contrast, companies operating in the consideration of the performance, or simply to a certain stage of the annual market sales for hard and all for maximizing profits for the goal. True in word and resolute on the brand, sales of thing will, who will make the market, is the highlight of the phenomenon of unemployment Min.

In addition to first-line industry companies, the industry on the importance of corporate culture, most have not yet fully understood, or after hardly a taste, or indifferent. With the maturity of the Chinese business environment and upgrade the competitiveness of the industry, once the corporate culture of being marginalized, will be restricted to a certain extent, the sustainable development of enterprises. Of course, there are a lot of businesses on how to create a corporate culture is unable to, I do not know how to gain the upper hand. To this end, I would create a corporate culture, a few words on Jan. 2.

How severe the impact of corporate culture

noreply@blogger.com (logo merchandise) — Sat, 27 Dec 2008 00:32:00 +0000

How severe the impact of corporate culture

Boss personal conduct and work style of corporate culture is the direct impact is basically what the boss will be what kind of corporate culture. The failure of an enterprise may be many reasons, but the reason is the boss in the body. Is said to have fallen in Shenyang Feilong is the rapid development of the enterprise, because the only opportunity for licensing, production Viagra products, but ignore the state regulations related products, the results of the business almost collapsed overnight. If it is a law-abiding business owner, would not have to make a quick profit in the case and into the deep.

There are several types of people vulnerable to effects of corporate culture, there is a rabbit to eat grass nest edge of the boss, as far as possible to own a military regulations. Who's in-house Luangao who leave. Paoniu like the company's boss to take a degree to land, or beauty, it is necessary to map a moment's pleasure, or long-term development.

The boss is doing things by halves, and can forward their own work to do, hand them over to the latter part of a person's ability to follow up the implementation of decentralization. This would avoid the follow-up services are not in place resulting decline in business reputation.

Owner of the depth of cultural insight to determine the length of corporate life. This is the point of view of workers standing on the boss's consolidated operating quality, which is across the line of high-quality food and clothing for the working group consensus. Their pet phrase is: "not afraid of marrying the wrong Lang (now easy to divorce), the fear into the wrong line (high-profit industry is relatively large); fear into the wrong line, and fear into the wrong room (you become what you spent enterprises Once again the career mark). "Standing on the boss's point of view, your words are in the business to decide how far some shortcomings are deadly, some with the passage of time can be gradually changed, but the boss The style of work and professional conduct of the corporate culture is a far-reaching impact, but also a barometer of business life. With the quality of the working group's rising wage scale to measure the boss of more and more science, as a business owner to develop a long-term thinking to see their own conduct, a long-term ideas to create their own work style, is the only way your business Culture will be healthy and be strong vitality of enterprises. In short, as entrepreneurs have their own analysis of the shortcomings, and then the right medicine and personnel arrangements, the company will try to minimize the loss. To build a healthy base of corporate culture as the starting point, to measure their every word and deed, do not want to do a modern version of King Zhou.

Boss in the personal integrity of the pros and cons of corporate culture

noreply@blogger.com (logo merchandise) — Sat, 27 Dec 2008 00:31:00 +0000

Boss in the personal integrity of the pros and cons of corporate culture

If the style of work is designed to refer to the boss from the outset, the conduct of the charm is the boss of the additive. Conduct of a person's strengths and weaknesses, in its in Jushoutouzu can see that as a business owner can not have at least Kengmengguaipian signs, or do not have any suspects.

Such a small business, the boss Zhanxiaopianyi preferences are, in the hotel business trip when it will all be able to take away all the appliances. The restaurant, food, people are always looking for faults, is to give a restaurant dish. His staff, led by gradually develop the habit of doing, and later to account for the development of the company's less expensive, after the boss found speculation, but after the people who bring or those who left behind the past and basically all the same.

In fact, people can influence each other, and research staff in the success of the boss when the boss is also mimic the human way. And outperformed us better than the so-called blue water as an ordinary boss in the apprentice under the guidance of the master, of course, there's no less than victory.

Entrepreneurs need to have a mind to accommodate, for example, Niu Gensheng, as we all know his manager, they either like my colleagues, a year down more than 100 million of the money he used to acquire several departments van, take the initiative to the economic downturn and colleagues That made the cost of living, was developed to share their most Laoniu set up a fund, and a summary of the most well-known philosophical: "Choi San-person, one-Choi San." Entrepreneurs personal conduct in response to the major-minded individuals, doing things in life, social aspects of the overall situation of the three. Broad-minded private owner, to accommodate people who can attract talent. On the other hand, learned all day, all day long curse of the boss, can not hear loyalty and, of course, can not see the truth of things. It is wrong employees, will immediately jump up and curse. If it goes on like the company's development potential burial, and finally sigh of these people is ambition, fattened on the job, ungrateful. This is the kind of do not know how to review their own shortcomings, they blame others.

Owner of the work style of corporate culture

noreply@blogger.com (logo merchandise) — Sat, 27 Dec 2008 00:29:00 +0000

Owner of the work style of corporate culture

The core concept of corporate culture, work style and the spirit of enterprise management is a reflection of the thinking of the boss of the three major characteristics of the owner of the work style of corporate culture is the most intuitive to indicator.

For example, the performance of the life of a boss run out of steam, with customers in the process of cooperation will be a hundred times by the passion to delay the buck. With customers on the initial contract, will do our best to the performance of the Company's products and services advantages, including an overstatement, once the first customer to exchange money or a contract has been signed. His work schedule is not taking each other's needs, but to ease customer business and business to the size of the arrangements. And this sentiment will be passed on to subordinates, "Now we can channel resources to large business, small business to put a release, do a good job in a big business, then have time to follow up on these small business." In such a challenged myself under the influence, there will be three employees, is the first to drift with the tide, according to the boss meant to do; the second is to the owner of proposals to change the fact that, but if the boss is very strong, not that You are the healthy development of the company from the point of view, and that your rigid thinking, which were equivalent to be included in the blacklist of the boss or be fired, or are not reusable; is a third plan to leave the company has no future . The first case arising from the company, the graces of the National People's Congress in accordance with the boss is the meaning of the act, and this invisible form of a blood culture, the culture of players standing on their own point of view, is the first business The size of the sub, and then at ease, big business will always be a priority. Just standing on the point of view, this is no good faith, the culture of doing things by halves.

When a cultural function with blood, there will be polarization, as contrary to the culture of their own people rather than leave, that is, the boss will let you leave. Stay of the implementation of both halves of the style of work. This is the work of the boss in the way of corporate culture is the best example of.

There are, of course, that stubborn employers can be persuaded to change this style of work, even if you are the first to convince him, but before long he will definitely played the same old tune, as do business leaders are very difficult to listen to other people's opinions.

A manager's work style is a small team, and the owner of a work style has an impact on business. Particularly distinctive personality style of work, such as run out of steam, beating about the bush, just saying no, do not say that the style of work, and so is the existence of the private owner of the four major shortcomings. These four will form the cultural shortcomings of the filter, once a gentleman in a courtier's philosophy of culture, the culture of the boss as a filter, will not filter out of their own, and to stay close to their own culture. That is, we often say that corporate culture is the blood type, blood type the same people who will be integrated with. Different style of work, how a performance, the boss will think contrary to their own ideas, the enterprise is also the size of an hour, he may not have to choose, for the time being to accommodate you, like marriage, in the absence of conditions for the selection, to make do with Too.

Working in the style of corporate culture occupies an important position, said that large enterprises front of the sword. In the workplace because of the style of work is to determine the efficiency of enterprises and the key to the outcome of the work, good work style can be a long heritage, not just the style of work make do for the time being, business development and growth, its resistance would be more wrong Great. Just two points to the core, drawing two parallel rays, the starting point if the point of view that some variation of the line is drawn when the short-term, the error is difficult to find, when the two lines getting longer and longer, the greater the deviation will be . This style of work as business line with the lifeblood of the business relationship between the small-scale enterprises in the performance of the time is not yet clear when the business grew, even if only a subtle bias, will result was obvious deviation.

Boss on the conduct of the impact of corporate culture

noreply@blogger.com (logo merchandise) — Sat, 27 Dec 2008 00:29:00 +0000

Boss on the conduct of the impact of corporate culture

Business leaders and the personal integrity of the work style determines the direct business and cultural development. An enterprise can grow in size and strength to see the boss of the usual behavior and style of work can be seen, the doctor is like to feel the pulse Mozhun as long as the owner of the characteristics of personality, basically be able to see signs of corporate culture.

Corporate culture to enhance the competitiveness of enterprises as a concrete manifestation of the role they have four features

noreply@blogger.com (logo merchandise) — Sat, 15 Nov 2008 00:37:00 +0000

Corporate culture to enhance the competitiveness of enterprises as a concrete manifestation of the role they have four features:

3.1.1 function together.

Culture is the business of adhesives, can bind tightly to the staff, together, they make a clear purpose, coherence. Cohesive team of employees based on the fundamental business objectives. The fundamental goal of business the right to choose, can the interests of the business and the interests of the overwhelming majority of the staff uniform, is a collective and individual win-win situation. On this basis, the companies will be able to form a strong cohesive force. Otherwise, the formation of enterprise cohesion can only be an illusion. To Huawei's corporate culture, for example, culture, Huawei has been able to play together so that the staff functions, the key lies in the cultural assumption that Huawei system, which is Huawei's core values implicit in the assumptions behind the system. Such as "knowledge capital" hypothesis, "is the enterprise value of intellectual capital to create the dominant factor" hypothesis. Another example of learning from Lei Feng is a cultural assumption: the core of Lei Feng spirit is the essence of dedication, devotion is to do a good job, to do a good job of the spirit of Lei Feng spirit. Huawei and the value of the value of the evaluation and distribution systems to ensure that such dedication can get a reasonable return. It is this assumption that the culture of the whole system so that the people agree that Huawei's goal, and your life and the pursuit of the company's goals to help employees understand the company's policy; adjustment between people, between the individual and team, Between the individual and mutual interests. China to form the culture of human behavior and traction constraints.

3.1.2-oriented features.

Including the value-oriented direction and behavior-oriented. Corporate values and entrepreneurial spirit, to be able to provide long-term significance, the wider the right direction for the enterprise market competition in the basic competitive strategies and provide a basis for policy-making. Corporate culture of innovation in particular the innovative concept of the sustainable development of enterprises is most important. Wuxi Little Swan Co., Ltd. from 1989 to 1999 for 10 consecutive years the industry to maintain market share in the first results of its internal business due to sustained innovation. The group put forward and implemented a "concept is more important than funding" model that has given rise to the concept of productivity and a source of profit; as the market changes in the development of the enterprises established business operations and effectively carry out the importance of suffering a crisis of "doomsday The concept of "people-oriented" human talent and ideas "to the consumer recognized as the goal of" market competition "concept. Constitute the corporate culture of many elements, the values of corporate culture is to determine the characteristics of the core and foundation of this business must be given adequate attention and constant innovation, advance with the times.

3.1.3 incentive function.

Incentive is a kind of spiritual strength and status. Corporate culture created by the enterprise culture and value-oriented spirit of the incentive to play the role of trade unions will be the enthusiasm, initiative and creativity to stimulate and mobilize them to people potentially induced wisdom, so that the staff's ability to adequately play To raise our employees and the self-management ability and the ability to make their own decisions. For example, General Electric Company employees on the task of setting a high goal, but the appraisal of the performance is not only achieved the goal of standards and indicators to the same period last year, if not complete, will fully consider the indicators did not cause The completion of the reason for this is that environmental factors or personal problems. If that was a personal problem, the analysis of whether the comparison with the previous staff had a greater progress and positive rewards in the form of staff in the process of growing frustrations encouraged to carry out. Unlike some corporate employees as a punishment for their mistakes on, so that the effective protection of the staff of the spirit of innovation. Thus General Electric is not only an indicator of the high standard of assessment is a more incentives.

3.1.4 is bound functions.

Corporate culture, the spirit of enterprise for the enterprise established in the right direction, which is not conducive to the long-term development of enterprises should not do, do not act, often play a kind of "soft constraints" role, providing "immunity" function. Bound to improve the function of the staff of consciousness, enthusiasm, initiative and self-restraint so that employees work Significance and clear ways to enhance the staff's sense of responsibility and mission.

In 1995, such as LG Electronics (Huizhou) Co., Ltd. was first established, the departments of internal work processes, in collaboration with each other and there was no ready-made model, in the course of business and production have had a lot of problems. Company departments only in accordance with their own business to develop rules and regulations, the department assisted the production of support, the lack of positive awareness of staff management, production management and quality of the lack of integrity of the concept. In view of this situation, the company launched the "stability and early production of" SUPERA activities. The activities to achieve the level of corporate governance, productivity, product quality improvements made outstanding contributions. Since then, on the theme of quality improvement, launched the "96 of my proposal" as well as diagnosis and treatment of the production process at the time of the existence of the problems affecting the quality-oriented all-round improvement of the quality movement. The company also began to use the new slogan - "Quality by you, by me, by everyone." After more than a year the quality of innovation, product quality has been greatly improved in December the same year, South Korea's LG Electronics headquarters SUPERA'97TEAM finals by Silver.

3.1.5 role in shaping the image.

Excellent corporate culture to the public display of the success of the enterprise management style, good operations and noble spirit, so as to create a good corporate image as a whole, to establish credibility and to increase their influence is enormous enterprise of intangible assets.

3.2 corporate culture to promote sustainable business growth

As we all know, material resources will be exhausted one day, but the corporate culture is the manner that it will support enterprises to become the pillars of sustainable growth. The longevity of the world's leading companies have a common feature is that they have a persistent set of core values, its unique corporate culture. Corporate culture is reflected in the nature of its core values, business growth is the key to sustainable long-term stability to pursue its core values of the successor to be confirmed, the successor also has the ability to self-criticism, so that we can make in adapting to the core values of the Technology and Society Changes to the premise of succession and continuity. In recent years, many enterprises to promote the start of the second, with the goal of sustainable growth is the fact. Second start of the main characteristics of the individual entrepreneurs to play down the color and strengthen professional management, the charisma, personal atmosphere into a driving force, to form a concerted effort to promote and guide the development of enterprises in the right.

Although there is no good corporate culture can also grow, but not a good corporate culture is difficult to achieve sustainable growth. No culture is like no soul and no long-term development of guidelines for corporate light, and can not get traction companies have continued to move forward momentum. Non-profit cultural enterprises to solve the problem of non-profit, cultural only solution to the continued sustained growth.

Corporate culture to encourage enterprises to improve the core competitiveness

noreply@blogger.com (logo merchandise) — Sat, 15 Nov 2008 00:36:00 +0000

Corporate culture to encourage enterprises to improve the core competitiveness

Recent studies suggest that the competitiveness of enterprises means that in a competitive market, a business has a sustainable manner than other companies to more effectively market (consumers, including the production of consumer) to provide products or services, and Profit and self-development of the overall quality of (domestic competitiveness expert Jin Bei's point of view).

International well-known Rand Corporation study found that over a long period, the competitiveness of enterprises can be divided into three levels: first level is the level of products, including corporate and product quality control, business services, cost control, marketing, research and development capabilities; The second level is that the system level, including the management structure of the elements of the platform, both within and outside the enterprise environment, the relationship between resources, enterprise operational mechanism, enterprise size, brand, corporate property rights system; the third level is the core layer, including business ideas, Enterprises as the core values of corporate culture, both within and outside the corporate image consistent, innovative abilities, and differences of personality characteristics of the business, financial soundness, with excellent vision and long-term global development goals. The first level is the competitiveness of the surface; the second level is to support the competitiveness of the platform; the third dimension is the core of competitiveness. From this conclusion we can see that the corporate culture of the enterprise to enhance the competitiveness of an important role.

The content of the corporate culture is simple and straightforward values have been widely recognized by the members of the organization, in which the values of the enterprise under the guidance of practical activities, the companies will have a principal member of the mission, staff-to-business and corporate leaders, will have a strong corporate image The sense of identity. This is a corporate culture to become the internal driving force for enterprise development.

Cultural fusion

noreply@blogger.com (logo merchandise) — Sat, 15 Nov 2008 00:35:00 +0000

Cultural fusion

Model of a modern enterprise competition from cut-throat competition step by step both competition and cooperation to a new type of "competing" relationship between the requirements of enterprises must constantly multi-cultural integration. This multi-cultural integration, cooperation and sharing of culture, a culture collection, to enable enterprises to break through the market appears to be limited in space and social structure, to achieve advantages of the reorganization of resources, to achieve "win-win" and even "win-win-win." In the past two years, the market often can be seen in such a situation, a project such as intelligent residential quarters of the construction project, due to the large, covers a wide range, any enterprise can not be alone, the first owner The whole project is divided into several sub-projects were tender, and then several successful enterprises optimize the combination together, only good at "competing" companies can make successful.

Virtual Culture

noreply@blogger.com (logo merchandise) — Sat, 15 Nov 2008 00:34:00 +0000

Virtual Culture

The main features of the new economy is one of the companies in a variety of resources, an increasing proportion of intangible assets than tangible assets. Virtual may be understood through cultural and Technical Supervision, the Patent Office, the Internet and other media so that the value of intangible assets of the human environment, such as corporate intellectual property, patents, web pages and advertising, and so on. Virtual culture makes the operation of enterprises with legal protection and flexible, soft, cooperation, sharing, rapid response, high ouput.