Curly's Lines

Little Printer

2011-11-30T11:48:00.001Z

This morning when I was checking my emails, I came across to a product that got me so excited, even the London sun in winter seemed brighter!

The London based design studio, Berg has introduced a new product; Little Printer, a tiny device that holds a compact, inkless, thermal printer. Smart-phones will be used to set up subscriptions and Little Printer Will gather them using a wireless connection to the Web via the built-in Berg Bridge unit which also gives users the freedom to place it Wherever they prefer. The set up Little Print is Constructed in high-gloss Injected Moulded plastic and brushed steel faceplate the Hold the paper, framing EACH delivery as it prints.

Your favorite news, puzzles or gossip from friends will be rendered in crisp black & white and modern pixel art, and delivered in a mini-newspaper format. The pre-orders for Little Printer Will open in 2012 and I already joined the mailing list to get the news.

In the meantime you can also watch the introductory video about Little printer to get more info.

Inspiring sculpture works

2010-07-08T22:21:00.000+01:00

Frank Plant is a Barcelona based American sculptor. He studied sculpture at the University of the Arts in Philadelphia, Pennsylvania. After finishing his B.A. in fine arts in 1993 he moved to Amsterdam and during this period he began to develop his drawings in steel. These are simple and direct studies of the forms and compositions of everyday objects. Welded steel has always been the principal medium for Plant's work, whether in his two dimensional pieces such as his fingerprints series or his earlier three dimensional kinetic metal sculptures, that incorporate found objects.

Sunday in the Park, Steel, Flock, 162.5cm x 113cm, 2009

Liberty, Steel, Plexi, MDF, LED's, 109cm x 97cm, 2007

When They Come Looking For Their Money (They won't care if your Vasque, Catalan, Andalusian or Gallegan)", Steel, 287cm x120cm, 2007

Design and Sustainability

2010-04-11T22:37:00.003+01:00

Sustainable design is fundamental to addressing environmental problems and their systemic roots.
Human civilizations altered all of Earth’s environments and we have been using every resource without thinking possible consequences. In order to improve standards of living, many environmental mistakes done and still we are not at a point that importance of sustainability is well known. Today’s careless attempts to improve standards of living may cause inevitable danger on well-being of future generations.

At this point, designers in all fields who actually think and create ways to solve problems should consider sustainability and green thinking while approaching a design problem. It is not enough to create beautiful landscapes, cities or posters. Ideas matter, thinking sustainable design solutions is now crucial than ever and we should promote environmental sensitivity in attitude and behaviour. Patterns of development, waste management, and resource use contribute to both local and global environmental problems, and can be influenced by personal action as well as through collaboration of individuals from different disciplines.
Design draw upon natural resources for materials and energy, and also the products, a poster, building, or system, directly affect levels of consumption, waste and contamination. Designers play a central role in human culture, shaping information, entertainment, tools, and physical environments.

Design and Sustainability II

2010-04-11T20:36:00.024+01:00

Pendant lamps made from recycled paper

Yves Béhar unveiled a set of pendant lamps made from recycled paper that manage to capture the shimmering effect of crystal chandeliers. His gemstone-shaped Amplify lanterns utilize a tiny crystal to diffract light from an led bulb, creating a beautiful effect.

They are composed mostly of recycled paper, although it does feature an actual crystal on its inside that refracts a hidden LED light onto the paper’s surface. The result: a simple yet intricate design that reveals the creative potential for paper lanterns. The lantern is on display now at the Salone del Mobile.

Ripe Radish Solar Lamp Grows Garden Greens

Very unique way to lightening idea for gardens. Arthur Xin’s Ripe Radish, a solar lamp that gathers power during the day, glows red at night, and features a built-in flowerpot to grow radishes or anything else according to your demand.

Solar-Powered Personal Urban Transit System of the Future

Michigan-based designer Dave Owsen, has conceived of a futuristic transportation solution that provides for private urban transportation via a system of rails and transport cells. In his design, private “cells” or transport cars move on tracks throughout the city, and individuals or small parties can choose their exact destination. Inspired by living plant cells, which are both autonomous and powered by the sun, each cell in the transit system contains photovoltaics to generate renewable energy.

Each individual cell contains two seats facing each other and is large enough for two adults and cargo, or an adult and two small children. One side of the narrow cell has a sliding door that opens to let the passengers in and out. The opposite wall is stationary and contains a touch-screen interface to select the route and destination. Two monorails parallel each other, which enables moving cells to bypass cells that are arriving or departing from a stop.

The “Community Transit” system would also enable local shipping from business to business with cargo cells, which have the same size openings as a shipping container. As Owsen says, “Cargo cells create incentive for small business peer-to-peer shipping that stimulates local business cooperation.” The windows of each cell feature an organic dye developed by researchers at MIT that concentrates light to the window’s edge, where it is converted to electricity by solar cells bordering the surface.

Eco-Business Card Can Be Printed on Practically Anything
It is interesting how many companies that are considered eco-friendly still carry around paper business cards. It’s quite a shame too because the odds are low that most people end up saving that little piece of card stock — if not immediately thrown in the trash or recycled, it could sit in one’s pocket’s for days winding up as a wet pulp ball at the end of a wash cycle. Even if that little contact summary is considered valuable, most likely the recipient inserts the critical info into their Outlook contacts and tosses the card out nonetheless.

Romani’s Ecological Business Card design acknowledges the cost and waste involved in printed business cards and instead focuses on what the card is intended for – marketing. Romani uses a self-inking custom designed stamp that can be applied to any type of appealing scrap paper. Self-inking stamps are an easy and affordable option since they are available at just about any business supply store and range around 15 dollars each. Even the industrial graphic nature of the stamp itself is helpful in promoting a minimalist image.

The process involved in creating a business card not only requires hiring and paying for attention-grabbing graphic work, but also includes releasing the designs for manufacturing. Although the stamp as a product certainly has production costs of its own, the production process for printed card stock uses a tremendous amount of ink, paper and electricity. Sometimes even shipping costs are incorporated — depending on the location of the card manufacturer in respect to the purchaser. With a world full of small, necessary, yet generally useless tiny pieces of paper, it’s smart to just use what already exists.

The Age of Advertising

2010-04-10T20:35:00.005+01:00

Advertising by its very nature consists manipulation. It is based on pushing an idea about a product or service.

It has several roles,

Marketing role; focuses on satisfying the general consumers by addressing their needs through goods and services. It is not directed at the entire public but a set of customers that is called the target market.

Communication role; refers to the mass communication objective that advertising is capable to fulfill. It is a spectacular means to inform the customers and communicate to them about the goods and services they desire to buy.

Economic role; directly deals with the advertiser's objectives. Normally an advertiser's objectives behind making an advertisement are to generate sales. Also it helps the consumers to appraise the value and benefits of the products that are being advertised against the price that they are offered at in order to make the most efficient and economic choice.

Societal role; is quite a fascinating one. On one hand, advertising helps in generating the trends in a particular society while on the other hand it is becoming the cause of breaking norms that had been part of the society for so long in order to create a unique impact. It has a somewhat ambivalent nature, something that some people like while others resent it.

Some companies and agencies use controversy and shocking images to get attention which most of the time disturbs several groups of people.

Sisley

Dolce & Gabbana – January 2007

Banned in Italy, this Dolce & Gabbana advertisement has been criticized as a glorification of rape. While one can never be sure of D&G’s true intent, the company’s penchant is for controversy.

Akademics – 2004
With so many more overt ads to condemn, this cleverly worded campaign flew under the typical prude-radar. That is, until some loose-lipped highschooler spilled the beans that “Getting Brain” has a sexual connotation (see faux-Puma ads above). Akademics subsequently acknowledged their intent and pulled the ad from distribution.

Duncan Quinn

Advertising their suits with an image of a man who appears to have strangled an underwear-clad woman on the hood of a car.Are the images of dead or drugged women are sexy enough to sell men’s clothes?

And finally a vintage ad which can be a study case for its lack of advertisement ethics.

Design Solutions for Packaging

2010-03-18T01:27:00.035Z

Package design is a direct visual link between consumer and product, which needs an interaction on several levels to get consumers' attention. Shelf display with fancy colours or big letters do not solve the problem on the contrary because of screaming brand identities most of the time consumers tempted to escape from them. So with so many products in hundreds of different product categories there are lots of design problems to solve and with the serious issue of environmental concerns it is not just about selling the product itself anymore.

Because of its market focused nature package design has strong relations with luxury products. Money does not only buy the product but consumers demand exceptional approach both in product and design of package which also very closely related to brand identity as well.

Impacts of Packaging
According to a 1990 report from the U.S. Environmental Protection Agency, the largest segment of municipal solid waste is the Containers/Packaging component. Whether by weight (32 percent) or by volume (30 percent), containers and packaging products are the dominant materials in the waste stream.
Packaging is so abundant in the solid waste system because it impacts so many aspects of life, commercially as well as privately. In fact, modern society could not exist without a mature and advanced packaging system, and packaging coincides with society's wants and needs. We choose what packaging is used by what we purchase.
Three-quarters of all finished goods require a package and ninety percent of that packaging market is within the food and drink industry. Additional areas requiring packaging are auto/hardware, housewares, and tobacco products.
The cost of the packaging as a percentage of total selling price varies greatly. Although this cost ranges from 1.4 percent to 40 percent, the average cost of packaging is $1 for every $11 spent. Nine percent of the amount you spend on any product is probably the cost of its packaging.
The package designs are planned to reflect the many changing social and economic trends in the world. Several of those trends and resulting examples include:
•    health consciousness (nutrient and additive contents)
•    family size/singles (different portions)
•    economy (various sizes, quality levels)
•    mobility (convenience items)
•    novelty (over 150 new food and drug items are introduced every month in the U.S.)
•    labeling requirements (contents and directions)
•    available equipment (products for the freezer or microwave)
•    time and convenience to purchase and use (various available sizes, complete meals in a package)
•    consumerism (consumer complaints have the highest influence on pharmaceutical and health-related products)
•    customs and social habits (beverage packaging)
•    environmental concerns (reduced, reusable, recyclable packaging and recovery as energy)
Although packaging seems to be so prevalent, most packages serve at least one purpose and can be categorized as to type.
Three Types of Packaging
There are three types of packaging, depending on use. The container that directly holds the product is the primary package. That may be a can, bottle, jar, tube, carton, drum, etc.
Any outer wrappings that help to store, transport, inform, display and protect the product are secondary packaging. The decorated carton or gift box are common examples.
Lastly, tertiary packaging is used to group products for storage and transportation. The corrugated, brown carton is the most familiar. Large pallets of shrink-wrapped boxes are a common warehouse sight reflecting tertiary packaging.
For any product, from one to all three types of packaging may be necessary depending on the intended purpose.

Five Purposes of Packaging
Each package for any product basically serves up to five of the following purposes:
CONTAIN -- To hold the product directly; this is PRIMARY packaging. Examples include the tube or pump for toothpaste, the can or jar for a food item, the bottle for a beverage, and the drum for a cleaning product.
INFORM -- To identify the brand and any related companies, to explain how it should be used, to warn about the hazards for misuse, and to reveal product contents. Much of this information is required according to various laws and agencies.
PROTECT -- To prevent spoilage, leakage, breakage, moisture changes, theft and tampering. These packages: seal out contaminants in the environment (germs, dirt, dust, moisture, etc.); protect against tampering, theft, breakage, and spoilage.
TRANSPORT -- To easily and safely move the product from the manufacturer, perhaps to a warehouse, then to the retailer and finally, to the consumer. Instead of all communities manufacturing all goods for their residents, costs are reduced when production centers can specialize in the development of a particular item. Parts and/or products can then be transported to communities when completed and/or needed. And storage space at these various locations can be used much more efficiently when cartons are stacked.
DISPLAY -- To attractively display, to sell (a marketing tool). Size, cost, colors, brands, illustrations and shape are all considered for display. As this country changed from the sales person mode to self-service, the package was needed to inform and sell the product. With 10,000 products available in today's typical supermarket, a virtual "jungle" exists. So companies find that investments in packaging bring higher returns than traditional advertising.
Once an afterthought, the package design of today is an integral part of most products you buy.

Package design itself sometimes becomes .more appealing than the product itself. Limited editions of package designs that several brands use appeal to consumers as collection items as well. They are bought not to be consumed as products but to keep as an collection item which shows a whole different role of package design.

Interesting use of color, imagery, material and visual illusions if used wisely with a clear identity and message about the product do create successful design solutions.

Some designers aim more than visual interactivity, focusing on what more can be done with the package they offer to consumers as they sell products. Some very creative approaches turn static packages which at first seem to be wraps for products into tangible interactive tools that would create another level of relationship, a new sort of dialogue between products and their consumers.

Design and Social Responsibility

2010-03-11T10:41:00.005Z

Alzheimer100 Project

Dementia already affects 750,000 people in the UK. The number will be approaching two million by 2050, with three or four times as many people affected indirectl.
Dott 07 asked service design firm thinkpublic, led by Deborah Szebeko, to work with

Alzheimer's Society branches throughout the North East to investigate the everyday problems experienced by Alzheimer's patients and carers, and service providers. thinkpublic helped people record their experiences; they used film, diaries, interviewed one another, made prototypes, and drew. From these activities emerged a long list of common challenges faced by people during their journeys through dementia.

The key challenges identified were:
    * Social isolation, both of people with dementia and their carers
    * Lack of public awareness and the stigma attached to the subject
    * Difficulty in navigating the wide array of support services that exist
    * Tendency of carers and services to be over-protective of people with dementia
    * The long hours worked by carers on their own and without support.
project blog

Design for the Other %90 Project

“The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%.”
—Dr. Paul Polak, International Development Enterprises

Shelter
Shelter is a basic human need. It protects us from the physical elements and provides security and a sense of belonging.
Health
Disease and disabilities are preventing billions of people from leading productive lives.
Water
Water is essential to all forms of life, and supplying it in sufficient quality as well as quantity for drinking, domestic use, and farming is necessary to our survival.
Education
Education empowers people and provides opportunities for social and economic empowerment.
Energy
Fuel and power are needed for cooking, heating, lighting, communication, and income generation.
Transport
Transport moves people and goods; and provides access to clinics, schools, markets, and financial opportunities.
project website

Corporate Social Responsibility

2010-02-25T10:08:00.005Z

The notion of Corporate Social Responsibility; CSR has been around since the 50s, when new forms of business emerged and corporates started to become more than just local powers. Academics and business leaders began to identify and examine the impact of global businesses on society. Today it is one of the most discussed topics about corporates and most of them prepare and publish annual reports on their approach about areas such as human rights, fair trade, local economic development, and reducing waste...etc
In the 80s and early 90s, society started to question the effects of industrialisation and the first-generation environmental reports got attention. This new approach to companies changed their power balance because people started to question how and why they have such powers and what this actually costs society and environment. With the decreasing trust on companies risk for stakeholders increased. At first CSR raised and practices as another marketing strategy, another topic to use in advertisements with colourful words and promises.
With this new area of competition idea and content of CSR got evolved, caused new discussions. People wanted to see more proof, real efforts from corporates about the society that made them powerful in the first place. At the beginning approach of companies were mostly about donating money to charity groups. Increasing demand from people changed and shaped whole idea of CSR from money donating to projects which involve people and change for better for long term.
    "It's difficult to offer a straightforward definition of Corporate Social Responsibility (CSR), when not even the experts agree. However, in today's globalised marketplace, there is growing acceptance that the corporate sector has a role to play in securing a sustainable future. The scope of this is variously defined as:
        * Business for Social Responsibility - who you are, what you do and what you say about it.
        * Business in the Community - CSR is about how companies manage their business processes to     produce an overall positive impact on society.
        * CSR network - CSR demands that businesses manage the economic, social and environmental impacts of their operations to maximise the benefits and minimise the downsides.
        * UK government (www.csr.gov.uk ) - CSR is essentially about companies moving beyond a base of legal compliance to integrating socially responsible behaviour into their core values." (Collings,R.,2009)

Cisco
Cisco Systems, Inc. (NASDAQ: CSCO, SEHK: 4333) is an American multinational corporation that designs and sells consumer electronics, networking and communications technology and services.
They do projects in partnership with several community institutions such as;

Habitat for Humanity
Habitat for Humanity seeks to eliminate poverty housing and homelessness from the world. The Cisco Foundation provides cash donations to match employee volunteer time, and employees can team up to earn a Cisco Foundation grant for a Habitat home. Habitat for Humanity is also one of Cisco's strategic partners under our Clinton Global Initiative (CGI) commitment in Sub-Saharan Africa. (US/ROW)

Digital Opportunity
TrustDigital Opportunity Trust and Cisco collaborated on the 21st Century Schools initiative, which aims to launch a global model for sustainable education reform. Cisco has also supported DOT's Reach Up and Scale Up programs in the US and beyond. (US/ROW)

National Center for Learning Disabilities
The National Center for Learning Disabilities (NCLD) helps people with learning disabilities succeed by developing tools and services for early, effective response. Cisco has supported several of NCLD's programs to help NCLD develop and disseminate resources, tools and professional development opportunities to help bridge the achievement gap between struggling learners and their peers through the use of the Response to Intervention (RTI) models in the nation's public schools. (US)

Save the Children
Save the Children aims to create real and lasting change for children in need. Cisco's support has focused on their literacy initiatives for underserved, rural communities. Save the Children is also one of our strategic partners for Cisco's disaster/humanitarian relief response activities. (US/ROW)

Silicon Valley Education Foundation
The Silicon Valley Education Foundation (SVEF) leverages partnerships and resources for public education, so all students can realize their full potential. Cisco has supported SVEF's efforts to transform education in Silicon Valley via the effective use of technology, including the Lessonopoly program, partnerships and content creation, etc. (US)

Snunit Center for the Advancement of Web Based Learning
The Snunit Center for the Advancement of Web Based Learning is a not-for-profit organization aimed at enhancing education of children of all ages and adults in the Information Technology field. Snunit is a leading innovator of online education that implements multi-media pedagogies. Cisco has provided support to develop a financial skills online learning course for Arab and Jewish elementary school students. They are also developing a training and implementation model of English instruction for technology in Rwanda as part of Cisco's Clinton Global Initiative (CGI) commitment. (ROW)

Teachers Without Borders
TWB aims to close the global education divide. Cisco has supported several of TWB's initiatives, including it's Certificate of Teaching Mastery (CTM) program, TWB Toolset, and Community Evaluation tool. (US/ROW)

Inveneo
Inveneo aims to get ICT tools into the hands of the people who need them most by developing highl affordable and sustainable ICT-solutions for governments, NGOs, and private enterprises that serve the developing world. Cisco has supported Inveneo's scale-up of it's operations in Africa, and is one of our strategic partners under Cisco's Clinton Global Initiative (CGI) commitment in Sub-Saharan Africa. (ROW)

Kiva
Kiva is the world's first person-to-person micro-lending website, empowering individuals to lend directly to an entrepreneur in the developing world. Kiva's mission is to connect people, through lending, for the sake of alleviating poverty. Cisco is providing support to Kiva to address demand and supply side constraints to support the ability of microfinance institutions to scale operations to serve more clients. (US/ROW)

OneWorld
OneWorld International Foundation has a vision of equitable and sustainable distribution of wealth amongst the world's population, underpinned by global attainment and protection of human rights and by governance structures which permit local communities control over their own affairs. Cisco supported OneWorld's Lifelines program which aims at improving livelihoods and better quality of lives for poor Indian farmers through an ICT-enabled knowledge service. (ROW)

What is Out There.

2010-02-17T02:35:00.041Z

DAFT PUNK

ETIENNE DE CRECY

TOOL

NINE INCH NAILS

MASSIVE ATTACK

JARRATT MOODY, SAY WHAT AGAIN

project

JARRATT MOODY

STUDIOS

BUCK, GROW UNDERGROUND

project

BUCK

SUPERFAD, ART CONNECTS FOR TARGET

project

SUPERFAD

PSYOP, SMITH & NEPHEW

project

PSYOP

PROLOGUE, SHERLOCK HOLMES END TITLES

project

PROLOGUE

SHADOWPLAY, JUNO OPENING TITLES

project

SHADOWPLAY

GORILLAZ and MADONNA, LIVE AT GRAMMY AWARDS

For the band's live performances at the 2005/2006 award shows, a different visual effects technique was used to project the band onto the stage: similar to the Pepper's ghost trick, the Musion Eyeliner system allowed animations of the band to be projected on transparent film placed in front of the stage, creating the appearance that the band members were actually present on the stage. The first such performance by the band was made on 3 November 2005, the third night of the Demon Days Live performances, when the band simultaneously appeared at the 2005 MTV Europe Music Awards in Lisbon, Portugal and performed their song "Feel Good Inc." At the 2006 Grammy Awards, held on 8 February 2006, Gorillaz opened the show using the same technique, sharing the stage with a virtual Madonna. Their performance was a mash-up of the Gorillaz' "Feel Good Inc." and Madonna's "Hung Up". However, there was a slight problem concerning the projections. The music on all of these occasions was rather low in volume, which Jamie Hewlett revealed to be a flaw with the Musion Eyeliner system: if the music was too loud, the screens reflecting the band on stage would vibrate, making their images blurry.

CNN DEBUT NEW HOLOGRAM TECHNOLOGY

MATRIX BULLET TIME SHOT

AVATAR

Environmental Sign Systems

2010-02-11T03:34:00.010Z

Barbican Centre, London

Barbican Centre is the largest performing arts centre in Europe. Located in the north of the City of London, England, in the heart of the Barbican Estate, the Centre hosts classical and contemporary music concerts, theatrefilm screenings and art exhibitions. It also houses a library, three restaurants, and a conservatory. The London Symphony Orchestra and the BBC Symphony Orchestra are based in the Barbican Centre's concert hall.

Award-winning architectural practice Allford Hall Monaghan Morris has restored and enhanced many of the original design features.
Finally the Barbican has a new front door on Silk Street, while Alex Hartley’s new light wall installation in the main entrance captures the buzz inside. Additionally, every venue has undergone major work, including the huge improvements to the acoustics in Barbican Hall.

Strengths
Simple and clear design
Strong references to identity
Effective use of color contrast

Weaknesses
Simplicity in design may lead visitors to confusion while navigating in a complex and large building of Barbican Centre.

Proposal for Barbican silk Street Entrance

Original architects Chamberlain, Powell and Bonn design for Barbican Silk Street entrance.

Silk Street 13

Architects Allford Hall Monaghan Morris has given the Barbican a front door, which reinforces the Barbican’s strong identity, the new front door echoes many of the features of the original design.

Level 3 Signage

AHMM has completely redesigned the signage to improve navigation round the Centre.

References

http://www.barbican.org.uk/25/new-look

http://www.flickr.com/photos/everydaylifemodern/458229893/in/photostream/

http://www.flickr.com/search/?s=int&w=all&q=wayfinding&m=text

http://en.wikipedia.org/wiki/Barbican_Centre

Type Research

2010-02-03T03:47:00.017Z

Avant Garde

Herb Lubalin and Tom Carnase designed Avant Garde around 1968. It was based on Lubalin’s logo for Avant Garde magazine. The original face was all uppercase. Avant Garde was the first typeface released by ITC when the company was founded in 1970. Next to being used in all types of art publications, Avant Garde was a classic in ’70s advertising design.

Additional versions include the condensed fonts which were created by Ed Benguiat.The OpenType version of Avant Garde Gothic Pro that was released in 2005 includes a suite of additional cap and lowercase alternates as well as new ligatures.

Avant Garde is a display font, meant to be used for headlines and short texts. Use it if you need a retro 70’s look or want something that really stands out. It can be pretty difficult to actually use this font the way it was intended to be used. This comment from Ed Benguiat sums it up nicely: “The only place Avant Garde looks good is in the words Avant Garde. Everybody ruins it. They lean the letters the wrong way.”

Identifying Characteristics

* bowl of R doesn't close, but P does

* curve on tail of cap Q

* abbreviated descenders (esp. g)

* low crossbar on G

* rectangular dots over i and j

Character and Use

A distinctive geometric display face, which Lubalin said should be set very tight. A good version comes with a number of unusual uppercase ligatures. The face retains some of the flavor of the late sixties/early seventies.

In 1964, Lubalin formed his own design consultation firm named Herb Lubalin, Inc. It was during these years that he collaborated with Ralph Ginzburg on Eros, Fact and Avant Garde where he served as creative director and designer for these publications. Five years later Herb Lubalin, Inc. became LSC, Inc., incorporating the talents of Ernie Smith, Tom Carnase, and Roger Ferriter. A year after that, several subsidiaries were added: Lubalin, Delpire & Cie, Paris, Lubalin, Maxwell Ltd., London, Good Book Inc. (“a highly unsuccessful publishing venture”), and Lubalin, Burns & Co., with its highly successful typographic offspring, International Typeface Corporation.

Lubalin designed the typeface Avant Garde for the last of these magazines. The font was not originally designed as a commercial typeface – it was simply the logo for a magazine. Lubalin’s letterforms with tight-fitting combinations reflected Ginzburg’s desire to capture “the advanced, the innovative, the creative.” The character fit was so perfectly tight that they created a futuristic, instantly recognizable identity for the publication. Later he and Tom Carnase, a partner in Lubalin’s design firm, worked together to transform the idea into a full-fledged typeface.

“I asked him to picture a very modern, clean European airport (or the TWA terminal), with signs in stark black and white,” Ginzburg’s wife and collaborator, Shoshana recalled, “Then I told him to imagine a jet taking off the runway into the future. I used my hand to describe an upward diagonal of the plane climbing skyward. He had me do that several times. I explained that the logos he had offered us for this project, so far, could have been on any magazine but that Avant Garde (adventuring into unknown territory) by its very name was something nobody had seen before. We needed something singular and entirely new.”

According to Ralph Ginzberg, “The next morning, driving to work from his home in Woodmere he pulled over to the side of the road and phoned me (the first time he ever did that). ‘Ralph, I’ve got it. You’ll see.’ And the rest is design history.”

Given the high volume of requests for the font, Lubalin formed Lubalin, Burns & Co. (which later became the International Typeface Corporation) and released ITC Avant Garde in 1970. Unfortunately, Lubalin quickly realized that Avant Garde was widely misunderstood and misused in poorly thought-out solutions, eventually becoming a stereotypical 1970s font due to overuse.

Tony DiSpigna, one of Lubalin’s partners and co-creator of ITC Lubalin Graph and ITC Serif Gothic, has been quoted as saying, “The first time Avant Garde was used was one of the few times it was used correctly. It’s become the most abused typeface in the world.” Ed Benguiat, one of type’s legends and a friend of Lubalin’s, commented, “The only place Avant Garde looks good is in the words Avant Garde. Everybody ruins it. They lean the letters the wrong way.” Steven Heller also noted that the “excessive number of ligatures […] were misused by designers who had no understanding of how to employ these typographic forms,” further commenting that “Avant Garde was Lubalin’s signature, and in his hands it had character; in others’ it was a flawed Futura-esque face.”

The strength of the Avant Garde font is certainly in its all-cap ligatures and it should be used as it was originally intended – a display face whose ligatures can be carefully crafted into magnificent letterform combinations. There were two original designs of ITC Avant Garde Gothic: one for setting headlines and one for text copy. The display design contained ligatures and alternate characters and the text design did not. Unfortunately, when Avant Garde Gothic was turned into a digital font, only the text design was chosen, and the ligatures and alternate characters were not included leaving designers with the least interesting aspect of the font.

Garamond

The Garamond Font Family is based on roman types cut by Jean Jannon in 1615. Jannon followed the designs of Claude Garamond which had been cut in the previous century. The Garamond Font Family's types were, in turn, based on those used by Aldus Manutius in 1495 and cut by Francesco Griffo. The is based on types cut in France circa 1557 by Robert Granjon. This version of Garamond Font Family was introduced in 1922 for hot metal typecasters. The Garamond font is a magnificent typeface with an air of informality which looks good in a wide range of applications. Garamond font is most suitable and works particularly well in books and lengthy text settings. Garamond fonts are available in both Opentype (.otf) and TrueType (.ttf) font formats.

Garamond typefaces, in both their American and European flavours, are generally considered ideal book faces. The design is also an excellent choice for most other forms of continuous text. Magazines, newsletters, annual reports, lengthy advertising copy are all naturals for the Garamond design. Elegance, warmth, readability, legibility are guaranteed. It is both successful in long continuous writings and also short blocks of writings.

The Garamonds of the Garalde family, as opposed to their humanist and realist counterparts, date back to the 16th century. In rupture with the drawing of humanist typefaces, these were the work of designers who used the pantograph to punch minutely aligned designs, quite unlike the humanist typefaces that were still the work of scriptoriums, drawn by quill on vellum. In the 20th century we were blessed by audacious foundries and Bezier curves with roughly 5-6 declinations from the original drawn by Claude Garamond.
Francesco Simoncini's Garamond (of the Simoncini foundry of Bologna, 1958), and that of the Stempel foundry (which later became Linotype), designed in 1924 in Frankfurt; the Garamond developed by Monotype in 1922 by Fritz Max Steltzer at Salfords; and more recently, thanks to Postscript and Bezier curves, that of Adobe, drawn up by Robert Slimbach in San Francisco in 1988, preceded by Tony Stan's very elegant Garamond of 1970 for the International Typeface Corp in New York. Berthold too, taking a design similar to the Garamond of Deberny and Peignot, committed to type a design that would remain among the closest to the original, whose punches are currently carefully arranged in the punches cabinet presently closed to the public in the Imprimerie Nationale. Here are the different traces of the G of Garamond, arranged such that we can see they are in fact completely different models, whose curves do not superimpose.

http://barneycarroll.com/garamond.htm

References

http://www.linotype.com/483/aboutthedesigner.html
http://www.linotype.com/362/tomcarnase.html
http://www.prepressure.com/fonts/interesting/avant-garde
http://www.rightreading.com/typehead/avant_garde.htm
http://www.ascendercorp.com/font/garamond/
http://www.linotype.com/3474/justwhatmakesaldquogaramondrdquoagaramond.html

http://barneycarroll.com/garamond.htm

http://www.creativepro.com/article/dot-font-avant-garde-then-and-nowhttp://thinkingforaliving.org/blog/entry/a-brief-history-of-avant-garde

http://www.fonts.com/NR/rdonlyres/EF8A90A6-66C8-40D5-95F8-AEF62BB05705/0/ILGaramond.pdf

Critical Reflection Paper || RSA Supermarket Project

2010-01-28T04:48:00.003Z

My project for the first term of MA Design for Communication was related to the supermarket project brief of RSA, and working on it made me go through several design steps that I experienced for the first time. I learned a lot about process of design, especially research and problem solving.
The first step was selecting the brief we want to focus and within various briefs I chose supermarket brief because it is an topic that I can relate myself as a customer as well and also the role of supermarkets in society is so massive that even a small idea of change in a good way can become a very big development.
With the classmates we did a mapping, which was a real success and came up lots of possible ideas and areas need to be reconsidered in supermarket’s service systems. Actually this project was not just about design cause brief did not address the problem. The tricky part was which also had become a very nice experience for me; we had to find the problem as well. In order to develop relationships between local communities and supermarkets we saw that we had to make a very good research.
In terms of secondary research there are tons of reports, essays, surveys, blogs, and even customers societies but in order to be able create my own approach I aimed to understand the situation with my own research. Firstly, I went to my local supermarket, which is one of the biggest ones in UK and observed people. Who they are, what they buy, around which products what kind of customer profiles are common and customer and service workers relations. For a lot of people supermarkets seem to be a place you go and get out as soon as possible but there are varieties of customers who actually see the place as a social ground. I also reached and try to talk to people but in general they were not quite keen to spend more time in there with chatting however I was able to talk several elderly people who have more time and seemed positive about spending their time at there, they even use the small coffee place inside the market. Talking with elderly people change the way I think about their expectations. The first think comes to mind for a service that can satisfy them is a possible delivery service to their houses, from our point of view it seems to be their biggest struggle but the actual case is so much different.  Firstly what they dislike about supermarkets were:
·      When there were more local markets, local shops they were mostly closer to everyone's houses. Today there are very big supermarkets but generally they are far away and if you do not have a car, or not on a bus route you have to walk all the way, on the return with bags.
·      Supermarkets think that they are so organised and fast, but they are still very much complicated and because they are so big, even buying 3-4 things might require walking through inside building.
·      Especially on rush hours it gets harder for them to shop, so many people, confusing storage systems and queues turn shopping into a challenge. 
Delivery service by supermarkets idea at first seems to be a perfect solution but it is actually far away from solving anything. Elderly people, despite the effort they have to put, actually like shopping possibly more than most of us. They want to be outside, be a part of society and more active. Shopping is not just about getting necessary items but also a chance to chat, run into familiar faces and a reason to be outside.
For my other part of target customer audience I used an online survey. I created a survey, which helped me to observe different age group’s habits, problems or favourite things about supermarkets. I manage to gather feedback more than 50 people with posting my survey’s online address to other websites and online social platforms.
In the results in detail, several points stand out:
·      People spend quite a lot of their free time in supermarkets actually more than they think they do.
·      They like product variety and being able to buy not just food but generally most of their needs in one place.
·      They dislike crowds, queues, payment systems, unpleasant staff and complex price tagging and shelf systems. 
What was surprising about these results was they showed several demands from customers actually in contradiction with each other. Customers still want a faster, smoother, shopping systems, which actually promotes a more mechanical development but at the same time they dislike the inhuman approach of supermarkets, staff working like robots, fast and careless about individual needs of customers.
 They both want speed, but also more human experience, which is hard to achieve at the same time. On the other hand, this fact, at some point explains why with all the self-payment machines and development on speed are not still enough. In some supermarkets you can go, shop, pay by yourself on the machines even without saying a single word to anyone but this is not considered as a pleasant experience.

While I was doing my primary research I started another research about tangible interaction, interactive media, human-computer interaction and future technologies of interactive design. The area itself is very new and may be one of the most promising areas of design and technology. Since the goal was to come up with a new service idea for a better experience, I imagined it should be innovative and futuristic. I have read about innovation, customer based interactive services, the technology used in them and try to figure out what is possible and by that tried to think out of the box.

Around the end of my research one of my classmates, Bruno Molena approached me for a possible partnership and after talking about our direction and ideas we saw that we are in the same page and for such a big project it would be rewarding to act as a group of two, which also turned out to be a compatible partnership and a great experience. From this point on we combined our researches, ideas and did lots of brainstorming in every step of the process. We set goals and timeline, which moves us to next step. What on our mind was huge and we had such a small time to spend on it.

First in the idea we combined technology with our service and determined what we were using. And then we made the information design; listed things in the menu, choices to offer customers, combining selections…etc in other words we made mapping of the system content. After this we designed the navigation within system; interaction system inside application. After this point we started the visual design of whole system.

First we created our concept, colour scheme and logo. Bruno already had a name in his mind, which was MoodFood, and it suited project perfectly. We determined colour scheme made lots of sketches and got feedback from our friends and instructors since they are also part of our target audience. We made several designs in scratch but we had so many different ideas about visuals we independently made several designs both aiming to use iconic, clear and vector based designs. We went through them and choose one and used it. We also had an idea about delivery system as a part of MoodFood and named it MoveFood but in order to complete it on time we did not focus on that part and finished the project.

Before and during the term break, I tested our project with especially people around me who do not know about if beforehand. Testing part was more difficult than I expected because the technology we used while creating the project was hard to understand most of the people I talked with. It mainly caused by lack of experience they had with a tangible interactive tool. They use in on Internet and also poorly on cash machines but I needed to explain the system to them in order create a visual representation of it in a supermarket on their mind. Most of them really liked the way we used visuals, colours and menu items. There were several comments on possible future developments as well such as;

A screen attached to the market trolleys so that user can send the information to the screen in front of them and while doing the shopping can check it anytime they want.

Having the screens not just at the entrance of supermarket but nearby the shelves as well even may be on them.

Almost everyone suggested the improvement on delivery system, which also will help elderly people as well, and since I wanted to pay special attention to elderly people but because of the time constriction left that out of project, I agree with this one completely.

After testing and reviewing final shape of our project made me feel both satisfied and also eager to do more of it. I think we created a successful idea and final product serves our goals but at the same time it is such a complex and promising idea without the time constriction we could develop it much more than this point. Even being just a two people group we have done a good research and brainstorming that led us to this stage of project. If I had the chance to do the project again with the experiences I gathered I would like to:
·      Contact with a professional of the technology and get his/her opinion and review in every step. We have done a good research but both of us have not been a part of any tangible interaction project before, so someone who has a real experience in this field would help us a lot.
·      Spend more time on primary research and gather info from larger amount of customers. Sometimes just one opinion from the audience changes the whole approach about possible solutions.
·      Get especially both ideas and feedback from handicapped people. The whole living style should be designed with considering them and I feel bad that I have not done that.
Both during research and testing period I observed and surprised actually how bright ideas people have about their environment and how their opinions can help a lot a designer a problem solver. I did know much about primary research and now I feel like no real improvement is truly possible without it. It is like doing a brainstorming with a huge crowd and just one person or even a team can get a success on their projects with avoiding it.

My interest in the technological part of the project first started as a tool to think out of the box and I also was aware its effect on user because I actually seen and used it before in several exhibitions. Interaction is a powerful tool, which can make even a boring duty in a supermarket turn into a fun and learning experience. I knew that if I can find a way to combine it to my project people would also feel exited about it, which was also one of the main goals. In the end when I got their reaction and saw how exited they got with this idea, even it was what I expected to happen, I felt satisfied and this made me believe more in doing researches about multiple fields while working on a project.

20/20 presentation

2009-12-11T10:43:00.010Z

    My subject for 20/20 presentation is old photos, which have a glimpse of memory and the intention to capture a special moment for the ones who once owned them.  I have always been interested in photos, not just in photography and technical image creation, but also the driving thinking process behind the aim of capturing a moment within a visual platform. In daily life when the professional approach is not distinct much, for ordinary people photography does not seem as an act of art. Most of the time they do not care if the composition in the frame is adjusted, if the lightening is right or actually the use of flash kills the feeling of that place. The main intention is saving the moments they think that are special, as clear as possible, like stopping the time for a moment and bookmarking the ones important for future remembrance. My mother’s parents were villagers in a small town in Northern Turkey and they have experienced a big war, which was independence war of Turkey. They are members of a generation who witnessed a national poverty and huge loss. After the war they moved to a city nearby Istanbul and started a new life, which was very different from what may have been like as if they had stayed back. When most of their relatives stayed back 2 parents and 3 children found themselves in an environment where they need to learn almost everything from start.
   For my father’s family it is another immigration story. 3 generations before, they were living in south-western flank of the Caucasus, in a region called Abkhazia but in the first half of 19th century they were forced to move out from their country with ships in terrible conditions. They lost so many ones on the way, and the stories that are told for generations are the only way to learn and remember what happened during the exile. With the allowance of Ottoman Empire they settled in a region in north-western part of Turkey slightly close to Istanbul again.
   All the immigration, major changes in life, alienation of being newcomers, instability in the idea of home, created a life view for them based on possible big changes and always being ready to get on the road again. They did have domesticated lives and have been settled down to their places for a long time now but because of their awareness of what is possible to happen, even for me, growing up with their knowledge and experiences, I tend to live my life always expecting big changes good or bad which always seemed very natural to me even if they are very hard to adjust to.
   As if these changes were not enough both my parents lost their brothers when they were around at their 20s. One of my uncle was dead even before I was born and we lost the other one when I was around 12 and he was also living with us and we were together almost everyday. So within a family which has so many stories about ones left behind, lost ones, major changes in life, immigration, family, memories, relationships...etc I believe the most major fact about life is that it never stays the same and we can never think the stability of our current condition and life style is guaranteed and for forever. Our experiences shape us, and with very a big role of these things, it always made me wonder the ways people use to keep their memories alive within a continuous change in a lifetime.  I have family members who are interested in photos, but not photography. My father had a big interest in taking pictures, especially when my sister and I were little. We even have a huge wooden chest that he especially got it done to store our hundreds of photos and tens of photo albums. For my mother’s father case, he collected and saved everything he can such as photos, money, remaining accessorises, newspaper articles; anything that has a reference to people in his life, the time passed and changes in his life. They did not care if the photo was a bad one or they were in a bad pose, if there is no composition or that it had been taken in an awful lightening, they kept them all. Because they had very few means, they found them all priceless.
   Most of photos I am collecting have the similar idea behind them, displays very different places, emotions, occasions, times and almost do seem as an illustration of a story. Several of them are 60-70 years old and are also the evidences of the first experience of the people seen in them in front of a camera.
   Looking from a time when getting, keeping and reproducing an image is one of the most easy and also common thing to do, in order to understand these photos, just looking at them is not enough at all. Today the perfection of technique, originality in the idea of the visual or beauty of the colors and light are the things we consider when we value an image. For the photos I collect we need to use a very different view in order to understand what it really means with the context of time it has taken.
   One of the photos shows a young man with an old lady who is his mother and it is the only, one and only photo he has with his mother in it. The only visual reference to once his most valued person in his life. How can we measure the value of such a photo? This one to me is a priceless photo even it is taken with such a low technology camera.
   As an another example, one of the photos show a train window full of soldiers who are about to leave and waving to their loved ones. One face behind them in the train, also a young soldier and actually does not pose for the camera but just looking outside. He is my mother’s brother who she lost. That day she wanted to go to the station but her parents had work to do and they couldn’t be there for him just for that time. They had great memories after as well and this photo came to them after the death of my uncle, one of his friends brought it but whenever she sees the photo she says that she can read the unhappiness from his face and wished she could be there for him.
   Now we have digital cameras, phone cameras, video connections...etc which makes life unimaginably easier and distances bearable but also within all these comfort and the illusion of trust in technology reduced the value of the recorded memories in our eyes. Because it seems and feels so easy and common most of the time it is described as childish or even boring to attempt photographing and recording memories without thinking its visual beauty.
   But what actually makes a photo valuable?

Museum Visits

2009-11-27T02:48:00.015Z

      Last Thursday we have been to V&A and science museum and seen several exhibitions.
      First one was V&A’s new exhibition: Maharaja: The Splendour of India's Royal Courts which I have heard before and was very curious about it. When I entered the exhibition hall, from first miniatures to the final part which was about the changing scene in India after English occupation, I was very pleased with both content and also the organisation of display.
      The items shown were very divers and rich, and they were not just shown behind protected glasses but display was based on creating the scenery and atmosphere of the time they were used. I was mostly impressed with textiles and miniatures. Both showed the advanced craftsman skills and richness of colour, texture, drawing was very refreshing for me. Indian culture at the time was in favour of glamour but it was not displayed just with gold or jewellery, but also with textiles, carpets, and artwork.
      One display, particularly very impressive, items of emperor was displayed as if he was on his elephant and moving along the celebration area within the people he was ruling. On V&A’s website there is a video of creation progress of that particular display. I remember now standing there for around five minutes, looking at that display and trying to visualise the view of a regular person. Today our perception of big, glorious or impressive is very limited, we do not get impressed very often or easily. When you try to look those things with the perception of a villager of that time, someone who lives in a single level house, having a simple life, the moment he/she saw the empire on the giant elephant with all those colourful, rich textiles and jewellery, the effect this scenery create would be enormous.

Installing the Processsion - Time Lapse from Victoria and Albert Museum on Vimeo.

After V&A, next destination was the Science Museum, which was a very beneficial experience especially for me and Bruno. Since we are focusing on possible interactive and tangible technologies which can be used in our project, seeing and understanding how the museum successfully combined these technologies with huge and diverse information, both impressed and inspired me a lot. Even for people who are not very interested in science can learn a lot while using the interactive games, screens, instillations. It is a perfect learning environment not just for grown up but also and may be even more, for children of any age. I adored the experiments section which is full of tools and gadgets for kids to use, make small experiments and see the results of scientific facts.

Our last stop was Natural History Museum’s Darwin Centre which has a very impressive architecture and display system. Interactivity and new technology again were used very wisely with screens, instillations and display systems and makes the whole experience more detailed and rich. The collection is itself amazing but because very diverse and complicated information is given by these displays, interactive tools help a lot to the viewers to make sense about what they have just seen. This centre is also a research centre and it is possible to watch scientists of research centre while they are working scientists through very big glass.

Logo Sketches

2009-11-27T02:38:00.000Z

RSA Project Brief - Supermarkets Campaign

2009-11-25T00:06:00.005Z

MoodBoard for MustBeDesign || Business for Design

2009-11-23T12:28:00.002Z

Blog Review

2009-11-13T10:01:00.017Z

1- The name of the blog is kind of personal, it is a way owning the content for me.

2- I used a template and customized it. My aim is to have a organized and nice look with compatible colours. Not too plain, but also not too complicated.

3- I use labels in order to have better navigation and order, most of the labels refer to the content and also tasks.

4- In click part display links for several good websites that i follow and also shows the subjects i am interested in.

5- About me parts mainly explains who i am, what i aim to achieve in this course and my interests.

6- Friends' Blogs is the part i display my classmates' blogs. Networking is important.

7- Archive part shows content i a timeline manner and followers part is for the ones interested in my blog's content.

8- At the end of each post, you can easily leave comment with given link and also see the labels with their links to the related posts which makes navigation ever better.

Feedback from elderly people and Supermarket Survey Results || task3

2009-11-13T04:08:00.011Z

When the challenge is creating a new service idea for customers, best approach seems to go and ask to them, and watch them while they are shopping. Sometimes seeing it yourself is even better than asking people how they feel about the experience itself. This week I went to my local supermarket, Sainsbury's. It is a very hard to talk with people when they are in a place that they actually want to go out as soon as possible but I managed to chat with several elderly people, who were also my target audience for that visit. I prepared a survey with which I can reach people who use internet and also my network which is mostly consisted of young people.

Talking with elderly people change the way I think about their expectations. The first think comes to mind for a service that can satisfy them is a possible delivery service to their houses, from our point of view it seems to be their biggest struggle but the actual case is so much different.

First of all let's list what they dislike about supermarkets:

When there were more local markets, local shops they were mostly closer to everyone's houses. Today there are very big supermarkets but generally they are far away and if you do not have a car, or not on a bus route you have to walk all the way, on the return with bags.
Supermarkets think that they are so organised and fast, but they are still very much complicated and because they are so big, even buying 3-4 things might require walking through inside building.
Especially on rush hours it gets harder for them to shop, so many people, confusing storage systems and queues turn shopping into a challenge.

Delivery service by supermarkets idea at first seems to be a perfect solution but it is actually far away from solving anything. Elderly people, despite the effort they have to put, actually like shopping possibly more than most of us. They want to be outside, be a part of society and more active. Shopping is not just about getting necessary items but also a chance to chat, run into familiar faces and a reason to be outside.

So far 44 people responded to my supermarket survey, which can still be found on this link.

I have a detailed report on results, which is available in this link.

When I looked at the results in detail, several points stand out.

People spend quite a lot of their free time in supermarkets.

They like product variety and being able to buy not just food but generally most of their needs in one place.

They dislike crowds, queues, payment systems, unpleasant staff and complex price tagging and shelf systems.

Results also showed several demands from customers actually in contradiction with each other. Customers still want a
faster, smoother
shopping systems, which actually promotes a more mechanical development but at the same time they
dislike the inhuman
approach of supermarkets, staff working like robots, fast and careless
about individual needs of customers.

They both want
speed, but also more human experience, which is hard to achieve at the same time. On the other hand, this fact, at some point explains why with all the self payment machines and development on speed are not still enough. In some supermarkets you can go, shop, pay by yourself
on the machines even
without saying a single word
to anyone. This is not considered as a pleasant experience.

examples from edinburgh

2009-11-12T09:20:00.010Z

I recorded these videos in Edinburgh on last February when i visited an exhibition about a famous writer. The way they presented writers life, work and belongings were very interesting. The use of interaction both keeps experience interesting and also gives information during the application.

Example 2 from asliozp on Vimeo.

preview

2009-11-06T10:27:00.008Z

of an interactive work from the company tangible interaction.

Digital Graffiti Wall + Stencils from Alex Beim on Vimeo.

so far

2009-11-06T10:21:00.008Z

This week I contacted with Waitrose and Sainsbury’s. I am still waiting to hear from Waitrose. Sainsbury’s responded to my emails, but instead of accepting a meeting, they suggested me to read reports and statements in their website. I am going to try a different approach in this week and also will contact with some other supermarkets too.
Consumer groups and communities are the ones next, now I am working on a survey, with the website I learned from Liana. Hope to reach more people with the help of at least one of these groups.

For this week I also researched on interactive media, human-computer interaction and tangible interface. The area itself is very new and may be one of the most promising areas of design and technology. I have several ideas in my mind, but before putting them in words I need to learn what can be done with technology now, what are the boundaries.

Found several websites, books and projects.
The possibilities tangible interaction creates can be used for both design purposes and because it contains data from user and interaction, consumer needs.

Logo Sketches || Business for Design

2009-11-06T02:48:00.003Z

Possible Names || Business for Design

2009-11-05T04:07:00.002Z

APEIRON DESIGN. AD. Used this name before for one of my short movie projects, like the idea behind it. "The apeiron, from which the elements [are formed], is something that is different." Anaximander of Miletus (610-546 B.C.)

STARDUST DESIGN. SD. Love the word itself. Also reminds movement and sparkles. Two favorite things.

ASLI DESIGN. AD. Using my own name is not my first choice but the initials turn it to a nice idea.

CIRCUS MIND DESIGN. CMD. Refers to both to idea of creative thinking and also a famous song from Jimi Hendrix.

PANIC DESIGN. PD. The word panic seems so dangerous to use, it can be a different thing to do. Panic is like the worst fear of a designer, why not face up to it?

LITTLE RED WOLF DESIGN. LRW. Something unexpected. Different. Alternative approach to a very well known reference and also refers to this kind of thinking.