Marketing & Management

Revistas Económicas: Inversor Global - Noviembre 2011

noreply@blogger.com (Rody) — Thu, 03 Nov 2011 20:32:00 +0000

Edición en formato Pdf de la revista Inversor Global correspondiente al mes de Noviembre de 2011.

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Revistas Económicas: Inversor Global - Octubre 2011

noreply@blogger.com (Rody) — Wed, 12 Oct 2011 14:08:00 +0000

Edición en formato Pdf de la revista Inversor Global correspondiente al mes de Octubre de 2011.

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Marketing Ebooks: Philip Kotler "Principles of Marketing (14th Edition)"

noreply@blogger.com (Rody) — Wed, 14 Sep 2011 21:10:00 +0000

Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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Marketing Ebooks: "Marketing Management: A Decision-making Approach"

noreply@blogger.com (Rody) — Tue, 06 Sep 2011 20:00:00 +0000

A contemporary discourse on the rapidly changing environment of the world of marketing, this book provides the mantra to transform short-run sales into long-term marketing growth. Starting with the basics of marketing, it takes the reader on a smooth journey to understand various strategies of correct decision-making in the market. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the Indian marketing arena.

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Marketing Ebooks: "Emotion Marketing: The Hallmark Way of Winning Customers for Life"

noreply@blogger.com (Rody) — Tue, 06 Sep 2011 17:07:00 +0000

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.

This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
• How emotion works to cement customer loyalty
• The 3 Emotional E’s—Equity, Experience, and Energy

Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.

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Revistas Económicas: Inversor Global - Septiembre 2011

noreply@blogger.com (Rody) — Sun, 04 Sep 2011 14:03:00 +0000

Edición en formato Pdf de la revista Inversor Global correspondiente al mes de Septiembre de 2011.

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Revistas Económicas: América Economía - Agosto 2011

noreply@blogger.com (Rody) — Sun, 04 Sep 2011 14:00:00 +0000

Edición en formato Pdf de la revista América Economía. Esta revista trata información sobre economía global, negocios y finanzas, especialmente en EEUU y latinoamérica.

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Marketing Ebooks: "Consumer Behavior & Marketing Strategy"

noreply@blogger.com (Rody) — Sun, 04 Sep 2011 12:35:00 +0000

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

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Management Ebooks: "Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets"

noreply@blogger.com (Rody) — Sat, 03 Sep 2011 12:15:00 +0000

Unlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers.

Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, Second Edition serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners' faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of making—and keeping—the deal.

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Bloomberg Markets - October 2011

noreply@blogger.com (Rody) — Sat, 03 Sep 2011 12:09:00 +0000

Bloomberg Markets is the best kept secret in the financial industry. Learn what many Hedge Fund and Portfolio Managers already know. Bloomberg Markets is the must have guide to what's happening now, and what will happen in global finance.

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Entrepreneur - September 2011

noreply@blogger.com (Rody) — Sat, 03 Sep 2011 12:09:00 +0000

Entrepreneur Magazine: Learn about innovative ways to improve your business operations. Get tips on how to boost your business profits. From partnerships to independent start-ups, Entrepreneur is for you if you're a small business owner seeking to expand your business. This magazine includes articles on how to run a business, the psychological aspects of heading up your own company, profiles of stellar entrepreneurs and trends that affect small business.

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Bloomberg Businessweek - 5 September 2011

noreply@blogger.com (Rody) — Sat, 03 Sep 2011 12:03:00 +0000

Bloomberg Businessweek - World's leading business magazine.

Timely, useful, provocative, innovative. Each issue of Businessweek features in-depth perspectives on the financial markets, industries, trends, technology and people guiding the economy. Draw upon Businessweek's timely incisive analysis to help you make better decisions about your career, your business, and your personal investments.

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Revistas Económicas: Revista Emprendedores - Septiembre 2011

noreply@blogger.com (Rody) — Sat, 03 Sep 2011 11:57:00 +0000

Edición en formato Pdf de la revista Emprendedores correspondiente al mes de Septiembre de 2011.

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Revistas Económicas: Actualidad Económica - Septiembre 2011

noreply@blogger.com (Rody) — Sat, 03 Sep 2011 11:49:00 +0000

Edición en formato Pdf de la revista Actualidad Económica correspondiente al mes de Septiembre de 2011.

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MIT Sloan Management Review Magazine Summer 2011

noreply@blogger.com (Rody) — Sat, 03 Sep 2011 11:35:00 +0000

A web site and print magazine published at the MIT Sloan School of Management, MIT SMRs mission is to host the conversation about the future of management practice among thinkers, professors, and managers. MIT SMR captures the creativity, excitement, and opportunity created by rapid societal, economic, and technological change, and brings it home to thoughtful managers. MIT SMR is a particularly powerful tool for managers in rapidly changing industries, where the ability to anticipate seismic change and to invent opportunities will be crucial to future success.

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MIT Sloan Management Review Magazine Spring 2011

noreply@blogger.com (Rody) — Sat, 03 Sep 2011 11:33:00 +0000

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The Economist - 3rd September 2011

noreply@blogger.com (Rody) — Fri, 02 Sep 2011 15:18:00 +0000

The Economist is a global weekly magazine written for those who share an uncommon interest in being well and broadly informed. Each issue explores the close links between domestic and international issues, business, politics, finance, current affairs, science, technology and the arts.

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Management Ebooks: "Buy-In: Saving Your Good Idea from Getting Shot Down"

noreply@blogger.com (Rody) — Wed, 24 Aug 2011 11:57:00 +0000

You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.

It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution.

The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including:

· Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten.

· Confusion: They present so much data that confidence in your proposal dies.

· Fearmongering: Critics catalyze irrational anxieties about your idea.

· Character assassination: They slam your reputation and credibility.

Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.

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Inc. Magazine - September 2011

noreply@blogger.com (Rody) — Tue, 23 Aug 2011 13:14:00 +0000

Inc. Magazine: As an entrepreneur, you need to be armed with information that will help your company grow and succeed in todays competitive business environment. Thats where Inc. comes in. Inc. is the magazine that provides practical strategies for your growing company. Top advice from todays industry leaders, detailed profiles of up-and-coming forces in the marketplace and sound guidance give readers the boost they need to stay ahead and remain in control of their financial future.

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Marketing Ebooks: "Marketing Strategy and Competitive Positioning"

noreply@blogger.com (Rody) — Tue, 23 Aug 2011 11:50:00 +0000

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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Inc. Magazine - July/August 2011

noreply@blogger.com (Rody) — Mon, 22 Aug 2011 13:34:00 +0000

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Management Ebooks: "The Little Big Things: 163 Ways to Pursue EXCELLENCE"

noreply@blogger.com (Rody) — Mon, 22 Aug 2011 11:46:00 +0000

There is little doubt that no one, with the exception of Peter Drucker, has had more influence in shaping the idea of modern management than Tom Peters. Peters still has the same vigor and enthusiasm he had when the classic "In Search of Excellence" was published in 1982. Unlike so many dry, boring books on business, Tom Peters has a compelling, in-your-face style that makes this book as fun to read as it is insightful. An enemy of conformist 'suits', mindless mega-mergers, and the status quo, Peters urges readers to embrace diversity, cherish weirdness, and manage by turning off the computer and hitting the streets.

This is one of those rare business books that is as essential for the small business owner or freelancer as it is for the head of a major corporation. Beginning with a fiery call-to-arms to companies and businesspeople to get 'back to basics', this book is the guidebook on how to excel at the people side of business and a reminder to 'never forget why you're here'. Some examples of Tom's timeless wisdom include: Love Your Competitors; Leave Your Wallet at Home; Appoint an Ombudsman for Common Sense; and, Cut Red Tape. Now more than ever, businesspeople need a voice of experience and wisdom to guide us through this time of financial uncertainty. Tom Peters is - as he always has been - just that voice.

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The Economist - 20th August 2011

noreply@blogger.com (Rody) — Fri, 19 Aug 2011 09:33:00 +0000

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Revistas Económicas: Fast Company - September 2011

noreply@blogger.com (Rody) — Fri, 19 Aug 2011 09:26:00 +0000

Fast Company Magazine: Catch up with the groundbreaking pacesetters and innovative ideas that make the business world take off. Learn what makes businesses succeed. Find out how the best are thriving and how you can too. Fast Company is not your average conservative business magazine - its business with an edge.

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Management Ebooks: "Jack: Straight from the Gut"

noreply@blogger.com (Rody) — Thu, 18 Aug 2011 21:00:00 +0000

They called him Neutron Jack. They called him the world's toughest boss. And then Fortune called him "The Manager of the Century." In his twenty-year career at the helm of General Electric, Jack Welch defied conventional wisdom and turned an aging behemoth of a corporation into a lean, mean engine of growth and corporate innovation. In this remarkable autobiography-a classic business book and runaway New York Times bestseller now updated with a new afterword by the author-Jack Welch takes us on the rough-and-tumble ride that has been his remarkable life.

From his working-class childhood to his early days in G.E. Plastics to his life at the top of the world's most successful company, Welch tells his intensely personal story with his well-known fire and candor. And although it chronicles billion-dollar deals and high-stakes corporate standoffs, Jack is ultimately a story about people-from a man who based his career on demanding only the best from others and from himself.

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