SEO TIPS

A List of All On-Page and Off-Page SEO Optimization Steps

2011-03-26T07:57:00.000+05:30

1. Website analysis = A website analysis is a must for every website owner and if you are an SEO you must know how to do a website’s analysis. A website analysis is more than a checklist in which you check if everything works fine and according to plan or not like content, programming, competition etc.

2. Keyword Research = Keyword research is necessary for a website. It helps in getting best keywords which will help you to get only the targeted traffic from search engines.

3. Bold, Italic effect to main keywords = These tags shows the emphasis given to a particular word. This kind od tagging helps the bots to understand that what the owner want to tell the user and what are the main key points of the content shown in that page, for which it would have higher ranking in SERP results.

4. Canonicalization = Url Duplicacy, if not solved then can harm your website. It happens because one don’t redirects the unnecessary page that show the same data which is somehow considered as duplicate data by search engine bots.

5. Competition Analysis = It is must to understand the market and your competitors. One has to make some plans to top the completion that can only happen after doing the competition analysis about the every step they have taken so far and probable future plans, this helps a lot to perform better in the market.

6. CSS Validation = You website must look good not from outside but also from inside to the bots which crawl your site, so make sure that you have 100% correct CSS, so validate it CSS validators.

7. Google Base Feeds = Better known as FeedBurner, It will help you to have more subscribers from google reader which leads to more and better traffic.

8. H Tags Optimization (Eg: H1, H2, H3) = An important part of SEO, which helps you to make the robots understand that what is more important in your website and what is less.

9. HTML Code Clean Up & Optimization = HTML also needs to be optimize to provide optimal results, one must not create a website full of codes, try to make them as small as you can so that the load time can get better and this also helps in ranking better in SERP results.

10. Image Optimization = It refers to use alt tags properly. Using alt tags with every image will help you to get traffic from image search as well.

11. Hyperlink Optimization = The anchor text used to create hyperlinks of your website always helps you to rank better for those anchor texts, so try to use keywords as your anchor text to create links, internal or external.

12. In depth site Analysis = A deep analysis of your own website is necessary to do. It helps you to detect all the errors and other malfunctioning in your site.

13. Link Validation = All the links must be correct and must not be broken.

14. Meta Description Tags Optimization = You Meta tags help you to rank better but you must also know that how to manage them as there are some limitation and rules that you must follow to get maximum benefits from it.

15. Meta Keywords Tags Optimization = Just Like Meta Description tags Meta Keywords tag is also important most of the people thinks that it does not help in any way but it really does.

16. Navigation & Design Optimization = Your Navigation bar or any other navigation system must be good and user friendly, with it a good design which attracts the eye of the user is must.

17. PR Sculpting = It’s a way to get PR from the websites which already have good PR. One can have the PR juice from good ranking websites by having

18. Robots.txt Optimization = It a file which tell the search engine bot that which place to crawl and which to not.

19. Text Modification Optimization = Text optimization also plays important role in ranking better in SERP. One must apply the keyword density rule to gain more benefits from their site.

20. Title Tag Optimization = A title is most important tag, a good not only attracts the users but also the search bots.

21. URL Rewrite = URL rewrite helps one to increase the visibility of their site by making url understandable in human language which are highly recommended by search engines as well.

22. W3C Validation = With help of W3C you can validate your website to make sure that it is up to dated and working fine according to the latest rules of programming.

23. Broken Links Checking = It’s necessary to find out every error in your website even if it is a broken link. These kinds of error can happen internally or externally which may lead to bad reputation from both users and bots.

24. Directory Submissions = Directory Submission will help you to set the category of your website and to get good free one way backlinks which will help in faster indexation of your website.

25. Extraction of Site Url’s ( Link Level Depth) = It helps in detecting the duplicacy of title and meta tags of those pages.

26. Internal Link Structuring = Internal link structure refers to a structure which let you link the other pages of your website with any other relative pages, these also may serve as backlinks.

27. Link Building ( Link Bait ) = It is a procedure of a reciprocal linking with websites which already have good PR to share the link juice.

28. One way link (PR4 or Greater) = This steps may include all of the off page optimization steps to get one way backlinks, sometimes they are paid and sometimes they are free.

29. Site Back-links count = Try to get more backlinks everyday, more backlinks means better ranking and more traffic which leads to more income.

30. Local Search Engine Optimization = If your business is local then Local search engine optimization can help you a lot. Submitting in local directories and search engine apps will increase your chances to appear more in a local search.

31. Customer Review Submission = This is just like the testimonials but on a large scale, it includes testimonials, customer feedback, their comments etc. You can show this on many pages of your website which will increase customers’ trust in you.

32. h card Integration = hCard is one of several open microformat standards which helps in representing vCard properties and values in semantic HTML or XHTML.

33. Testimonial Submission = Try to get more testimonials from some reputed customers of your which will increase your goodwill.

34. Local Search Engine Optimization = This helps in getting better response from internet users if you have a local business. It is helpful for small businesses like shoe makers, restaurants, pizza shops, marts etc.

35. Google Webmaster Tools account setup & monitoring = It will help you to understand the flaws and errors in your website with many other facilities to be used to make your website a better one.

36. Installing Usability Tools on Website = If there are any tools that can be used by your customers, please provide it to them.

37. Optimization for Multiple Browsers = Making a website look good in all of the web browser is necessary because you don’t want to lose your user just because your layout does not open correctly in some browser.

38. Article Submission = It helps in having a good backlink and also some visitors from good article websites.

39. Blog Comment on Relevant Blogs = Commenting on relevant blogs, increase your popularity as well as provides good backlinks, just make sure that you do not spam.

40. Blog Designing for the website = A blog of your website must look attractive as well it also must be similar to your website, so that the user may not get confused about its ownership.

41. Classified submission = It is a free facility given my many websites mostly forums to promote your website, products on it or any service that you provide for free, but please just don’t spam there.

42. Creating Promotional pages on hubpages, squidoo, etc = Hub pages are good sources to attract more users, keeping the relevancy of the content you submit there can bring more users to your website.

43. Face Book Twitter Marketing = Social Media Marketing (SMM) with Social networks like Facebook and Twitter can also help you to spread the word about your website.

44. Integration of page bookmarking tools = You can also bookmark your bookmarks like creating a linkwheel between them.

45. Integration of page sharing tools = Sharing tools help you to increase your link popularity through those users who like to share the info with other with help of your sharing tools.

46. Paid Submission = One good websites people usually get paid links on targeted pages from where they get backlink, PR juice and traffic as well.

47. Photo Sharing = Sharing images on websites like flickr, photo bucket etc helps to increase traffic through image searches.

48. PPT Submission = Uploading PPT presentation or pdf files with good knowledge also attracts the users eyes.

49. Press Release = Any small or major change must be released in market to aware your customers, Press release do this work.

50. RSS Feeds = RSS feed helps reader to read your content without any fancy layout and irritating ads and many users use different RSS feed directories to find the content that they like to read and these website also keep track of your every single post which also counts as backlinks.

51. Social Bookmarking = Bookmarking is one of the best way to get good one way dofollow backlinks all you need a good list of bookmarking websites.

52. Video Submission = A good video can make a huge effect on your user, submitting to video websites like YouTube, MetaCafe, Vimeo etc can bring more targeted traffic.

53. Article Writing = It is the same as blog writing but article you write can also be submitted in other article websites or article directories.

54. Blog Writing = By providing good content to users that they like to read about your website, your service or your product, whichever the case is keeps your users stay in your contact.

55. Press Release Writing = Press release helps one to look like more profession, press release helps in spreading the word about your site or

56. Website Spell Check = One must keep their content correct even from the point of view grammar rules.

57. XML Site Map Creation & Submission = XML sitemap helps bots to crawl your website without tackling any difficulties usually created by JavaScript, HTML error and other malfunctions.

58. HTML Sitemap for users = HTML sitemap helps user to find out all the links available on a website and they can go at the desired place.

59. Log file analysis = By keeping a track of who is coming and when is coming you can provide content or do SEO according to that region. It also helps in tracking the incoming of search engine bots and you can know that when to expect them again.

60. Google, Yahoo & Bing Site Map Creation = XML sitemaps helps in getting site indexed much faster by letting the bot to know about all the urls of your website.

61. Deep Indexing Recommendations = Deep indexing helps to get more backlinks from your own website, though as internal links they still help a lot.

62. Check Search Engine Road Blocks = Check if there is any problem for robots to crawl your website, you can check it through use of fetch as bot from Google webmaster tool.

Do Follow No Follow

2011-03-18T08:05:00.000+05:30

IF you have doing any time of backlink than "do follow" and "no follow” important LINK in Search Engine Optimization.. These are very important terms to understand when you are trying to build great links back to your site in order to increase your search engine rankings. But, to the person who is new to all of this, it may be kind of confusing. I am going to help break it down for you. While adding a link to an anchor text, you have the option of either using a DoFollow link or a NoFollow link. Most webmasters know the different between the DoFollow and NoFollow links but there are still many that don't.

Difference b/w nofollow and follow

nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place.

By default all natural links are DoFollow so you don't have to do anything different to place a DoFollow link. Just place a link like you usually does and it will be a DoFollow link.

Here is how the code should look for each link:

Do Follow:-

<a href="http://URL">anchor text</a>

No Follow:-

<a href="http://domain.com" rel="nofollow">anchor text</a>

SEO vs social media optimization

2011-03-12T07:37:00.000+05:30

There’s a never-ending debate as to which of these two is more important. Well, SEO is important because it attracts people to your blog or website, where you want them to land up. Similarly, if you have a well-optimized social media profile, there are chances of ranking high in the search engines. That’s because social media websites are themselves optimized and they help to bring a lot of incoming links to your site/blog.

However, social media may not take into account certain factors which search engines consider while making your content visible to others on the web. What I mean is, search engines do have algorithms based on which they’ll consider whether or not to rank your web page in a certain position. But with social media, you make your content visible to a wide range of web users. Here, the search engine algorithms have no role to play. However, the content quality should be high, as because you won’t have too many people spreading the word about it across social media networks.

So, the fact remains that both SEO and SMO contribute towards making people view your content more, thus driving in more traffic to your website/blog and helping you to convert them into regular visitors or leads. Whether you’ll give more emphasis on SEO or SMO depends on the goals you have, the kind of traffic you’re looking for and what you want the traffic to do for you. The key is to make the best use of both processes. In fact, it is possible to make both of them work for you as they have more similarities than differences.

Similarities between SEO and SMO

Search engine optimization and social media optimization seem to have more things in common as compared to their differences. Given below are 4 similarities between the two.

1. Both need you to produce quality content

If your content isn’t good enough, your web pages won’t get linked to and you won’t find your pages visible on the search engine results page. Also, you won’t be able to promote the content in social media networks because people will not “like” it or “tweet” about the content. In other words, you won’t find people sharing your content across the web.

2. The trust factor plays a big role in both cases

If a site looks reliable and trustworthy, it gains organic links more often and hence ranks higher on the search engine. This brings more traffic to your site/blog from the search engine.

Similarly, if you’re able to build trust amongst your fellow members in social networking sites, they’ll find you credible, click your links more often as well as share your posts amongst their friends and audiences. This way you’ll get more traffic from the social media. Moreover, if your fellow members consider you as an influential person, they’d like to build relationships with you. This can further help to promote your brand, be it your website, blog or your product/business.

3. You need to work both on-page and off-page

Be it search engine optimization or social media optimization, both need you to work on-page as well as off-page. In search engine optimization, on-page work involves using the target keywords of a page in the title, meta description and content appropriately. Off-page work includes building links for your website or blog.

In social media optimization, on-page work involves creating quality content that people would like to share with others. Off-page work includes networking with others through social media sites, blog communities, etc.

4. Both SEO and SMO increase visibility across the web

While search engine optimization increases your visibility by helping you to get ranked higher on the search results, SMO enables you to promote your content and get it shared across the web. The more your content is shared, the more people know about it. This way your visibility on the web increases. So, you’ll have many to recommend you or your work to others.

So, SEO and social media are complementary to each other. Both of these are effective in giving you long term success. So, if you consistently provide unique and quality content, focus on what your target audience is looking for and make the best use of SEO and SMO, you can expect long term success in your venture.

2011-03-05T07:09:00.000+05:30

SEO BLOGS URL

2011-03-04T08:15:00.000+05:30

SEO Tips for Beginners

2011-02-28T08:27:00.000+05:30

Search Engine Optimization Animation for Beginners

2011-02-28T08:25:00.000+05:30

Article Posting Sites

2011-02-18T08:27:00.000+05:30

ARTICLE SUBMISSION SITES	ALEXA RANK
http://www.articlesnatch.com/	2132
http://login.articlealley.com/	2368
http://www.articlecube.com/	8431
http://www.articlecell.com/	12246
http://www.articlemotron.com/	14108
http://www.articlefair.com/	18075
http://www.purearticle.com/	35774
http://www.articlepantry.com/	40701
http://www.rightarticle.com/	44446
http://www.articlemetropolis.com/	108018

Blog Posting Sites

2011-02-18T08:17:00.000+05:30

BLOG SUBMISSION SITES	ALEXA RANK
http://www.livejournal.com	74
http://www.weebly.com	523
http://www.infolinks.com	610
http://www.blogcatalog.com	1,825
http://www.eblogtemplates.com	25650
http://bloghi.com/	36533
http://www.blogskins.com	53742
http://theblogs.net	63930
http://www.blogpatrol.com	93788
http://www.india-friends.com	429,667

Press Release Submission

2011-02-15T08:33:00.000+05:30

Press Release is the most effective tool of SEO. Press Release is very helpful to increse the page visit of a site. We provide some important tips for perfect Press Release(PR submission).

Headline:

Make your Headline a single sentence of well thought out, Keyword enhanced, creative, grammatically correct English, which compels a visitor to click on it.

Summary:

The summary is the snippet that Internet users will first see of your press release. Make it attention grabbing and interested enough for visitors to click the headline and link through to the rest of your press release. Focus on who, what, when, where, why and how. A poor summary that doesn't entice will not get your important news read.

Body:

City, State or Country, Month, Day, Year. Always begin with a correctly formatted 'Date Line', recognizing that it can take 2 days for a news wire service to approve and distribute most press releases. Expand on the information in your summary paragraph, in an interesting way. Keep the visitors attention, now that you have gained it. Avoid using Jargon, too many adjectives, complex language and long sentences. Remember to reiterate your most important message and repeat the most important keywords in the first paragraph.The body of your press release should always contain more than one paragraph. Use the second paragraph to affirm credibility. "I generally use quotes, usually in the second paragraph of the Press release that I write, to add a human factor and weight" Stated, Conor D O'Connor, CEO of Sane Systems S.L. Ensure that the quote is accompanied by information and keywords that have relevance and add value, rather than simply inflate an executives ego.
The third paragraph can be used to expand more detail and include more in depth facts. Try using Bullets to:

Expand detail in a reader friendly way
Not repeat laborious detail
Add Keyword Synonyms
Provide legitimate, Keyword rich anchor text links deep into your site
Cover broader areas of the subject matter, quickly and concisely
Hold interest

The final paragraph of the body should always re-affirm and summarize the key points of your press release, but not repeat what has already been stated. You can include product availability, trademark acknowledgment, and finally a call to action such as 'For more information' or 'for a demonstration' please contact: accompanied by your organizations contact details.
About Your Company: This should be short and informative corporate back ground that can give an insight to your companies focus, and achievements. This should not be a detailed rendition of your organizations history, but more of a very brief mission statement along with what your company actually does.

CONTACT INFORMATION:

A person in your Organization that regularly deals with media and marketing contacts.
Their position
Your companies Name
Your Companies Full address
Postal Code
Country
Telephone Number
Fax Number
http://www.your-companies-web-address.com
Include a safe harbor statement, if applicable.
Your entire press release should be less than 2 pages of A4 and less than 600 words, 3000 characters.
Add these to denote the end of your Press release.

Differenct b/w Social Networking & Bookmarking

2011-02-12T08:11:00.000+05:30

Difference between social networking and bookmarking

1. Social networking sites provide more interaction among members. while social bookmarking sites are solely for the purpose of increasing traffic to your website. Examples of social networking sites include: Facebook and Myspace. And for social bookmarking: Reddit and Digg.

2. Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. Just like the sites as digg, diggo etc.

A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, sexual relationships, kinship, dislike, conflict or trade. Just like the sites twitter, facebook, orkut etc.

Social Bookmarking & Networking

2011-02-12T08:07:00.000+05:30

Social Networking

Social networking is a general term for the ability to communicate with other individuals online. Social networking sites allow users to create a profile, providing photos, website links, biography information, or a host of other personal details. Users can view other profiles, connect in forums, or comment in community chat rooms.

Each site is different and focused on a certain area. For example, sites such as MySpace and Facebook encompass a wide variety of functions on both a personal and professional level. Linked In, on the other hand, is focused mainly on business relationships.

Social Bookmarking

Like social networking, bookmarking sites are meant to engage users and provide interaction. However, bookmarking sites also provide a way to more easily market articles and links. Sites like Digg and RedGage encourage users to click on new links and view what each user recommends.

Social bookmarking works best when users also take the time to get to know other members. Many sites rank the popularity of articles by the number of votes they get from their members, so it pays to get to know other users. Unlike a social networking site, however, members are limited in the items they can post.

Links and articles are popular things to share on social bookmarking sites. But personal pictures, videos, or messages usually are not. Following are some popular social bookmarking sites:

Twitter
Digg
Reddit
Fark.com
StumbleUpon.com
SheToldMe.com
RedGage.com
Del.icio.us
Propeller.com

Latest Tools for SEO

2011-02-10T11:27:00.001+05:30

Backlink Tracker Pro

Free tool to check you’re paid / exchanged links. Get alerts when your backlinks have been removed or converted to nofollow links.

Similar Page Checker

Search engines are known to penalize websites that contain duplicate / similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages

Search Engine Spider Simulator

This tool simulates a search engine crawler by displaying the contents of a webpage exactly how a search engine would see it. It also displays the links that a search engine would follow (crawl) when it visits the webpage.

Backlink Anchor Text Analysis

This tool help you determine the link text used by your backlinks to link to your wesbite.

Backlink Builder

This tool helps you build a LOT of quality backlinks. It searches for websites of the theme you specify that contain keyphrases like "Add link", "Add site", "Add URL", "Add URL", "Submit URL" etc, most of the results could be potential backlinks. Text links are important for ranking well in search engines.

Backlink Summary

This tool will give you a summary of your competitor’s backlinks.

Keyword Density Checker

This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and displays the density of your keywords.

Redirect Check

It is import that a search engine is able to follow any redirects that you may have set up. This tool helps you determine whether the redirect you have created is search engine friendly.

Kontera Ads Preview

Allows you to preview Kontera ads on your website.

Link Price Calculator

This tools will help you determine the appropriate amount you should be paying (or charging) per month for a text link (ad) from each and every page of the specified website.

Reciprocal Link Check

This tool helps you ensure that your link partners are linking back to your website. It also determines the anchor text used by your link partners to link to your website.

Check Yahoo WebRank

A Yahoo seo tools that helps you evaluate the importance of a URL as perceived by Yahoo

Domain Stats Tool

This SEO tool helps you get all kinds of statistics of your competitor's domains. The statistics include Pages Indexed by various Search Engines, Backlink count, Alexa Taffic Rank, and Age of the domains, etc.

Domain Age Tool

Older domains may get a slight edge in search engine rankings. This tool displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started. It also helps you find out the age of your competitor's domains.

Keyword Suggestions Tool

This tool will help you determine relevant and popular keywords related to your website.

Website Keyword Suggestions

This tools tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates.

URL Rewriting Tool

This Search Engine Optimisation tool helps you convert dynamic URLs into static looking HTML URLs.

Keyword-Rich Domain Suggestion Tool

Having a KEYWORD-RICH domain name is an important factor for Search Engine Optimization. This tool will suggest keyword rich domain names.

Website to Country

Many people wonder why their websites dont rank well in country specific search engines, most of the search engines determines country of the website based on the physical location of the website's IP Address. This SEO tool helps determine the Country in which the specified website is Hosted.

Alexa Ranking Tool

This SEO tool allows you to get the Alexa traffic rankings of you and your competitors.

2011-02-10T08:04:00.001+05:30

Keywords suggestion tool

Website analysis

Some Important Search engine and Directories.

Ads by Google, Engines, Image search, Web search Career Search.

Search engines Types Submits

Yahoo, Allthewebs, Google, Free Add URL

MSN Free Add URL

Alexa Free Add URL

Whatuseek Free/Paid Add URL

Entireweb Free/Paid Add URL

National Directory Free Add URL

Scrub Theweb Free Add URL

Amfibi Free/Paid Add URL

Infosniff Free Add URL

Aesop Free/paid Add URL

WotBox Free Add URL

Walhello Free/paid Add URL

Homerweb Free/paid Add URL

Directory Submission

Search Director Type Submit

Yahoo Paid Add url

Dmoz Free Add url

Gimpsy Free/paid Add url

New Web Directory Free/paid Add url

Webmaster head Free/paid Add url

Bhanvad Free/paid Add url

Haabaa Free/paid Add url

World site index Free/paid Add url

Abi Logic Free/paid Add url

Jayede Free/paid Add url

Search sight Free/paid Add url

Conclusion

Search Engine optimization is the process of Internet Marketing and is the most cost Effective means of marketing to your target visitors 90 percent of the web users turning to search engines to search information online, so it is very crucial that your web site rank within top 20 result if you want to be found. A successful search engine optimization will bring qualified customers. And prospect to your website. So after several months your website’s position on the search engine. Result pages has not improved, you might want to re-analyze your website.

Hope this E-book Covers all the basic techniques of search engine optimization, and the tips & Tools helps you to increase the website traffic.

2011-02-10T08:03:00.001+05:30

v Increase Link Popularity.

Score level

Link popularity ---2.0/10;

Remember an optimized site with good link popularity will always rank higher as Compared to others.

TIPS

Try to get reciprocal links between your website and other in the same industry.
Incoming link should use. Your keywords phrase.
Link to others with higher page rank (install Google Tool Bar to get page rank information.).
Include your Reciprocal page link from the main page of your website.
Avoid using the link text such as “links” “Link Exchange” use “Resource“instead.
Try to Build link category that best match to your site content.
Do not provide more than 20Links per page, if needed try to split it into additional page.
Try to use brief text along with Links describing the content of the out bound link page.
To find site those related to your keywords and accept site submission, visit your favorite search engine and search for.
“Add a link“ + “Your keywords(s);

“Add a site“+ “Your keywords(s);

“Add URL“+ “Your keywords(s);

“Add an URL” + “Your keywords(s);

“Submit a link” + “Your keyword(s);

“Submit a site” + “Your keyword(s);

“Submit URL” + “Your keyword(s);

“Submit an URL” + “Your keyword(s);

“Suggest a link” + “your keyword(s);

“Suggest a site” + “your keyword(s);

“Suggest URL” + “your keyword(s);

“Suggest an URL” + “your keyword(s);

“Your Region” + “ad URL”

“Your keywords“+ “directory”

“Your keywords“+ “directories”

Keyword reciprocal

Keyword exchange

Keyword add site

Keyword Resources

Keyword Links

“Your industry” + add URL, directories, etc

“Related Sites” + your keywords

“Related URLs” + your keyword.

See Example below

Web, Image Group News More

“Suggest a site“ + “SEO Companies”

Google Search

I M Feeling Lucky

Search O The web O Page from India

Link exchange with perfect-optimization.com

If your website related any of the following category;

website creation
image optimization
webmaster resources
website promotion
SEO company
web based software

Then visit www.perfect-optimization.com/suggest-site.html

Other General Tips

Tips

Make sure your website is completely finished spell checked online and all the links are working properly before submitting to search engines.
Try to include ‘robots.txt’ prevent spiders from crawling certain directories (For more in depth study of robotstxt.org/we/norobots.html.
If a site was developed in a language other than HTML, make sure that there AT LEAST SOME Static Content for the spider to read.
Try to Get on DMOZ if you are not already on there.
Read each search engines guidelines and following them strictly.
Use the Meta Tags in all pages.
For getting proper keywords that commonly used go to:

Keywords Suggestions->

Other on line tools:

(a) http://www.wordtracker.com

(b) http://adwords.google.com/select/keyword

Tool external

8. For checking keyword density analysis Visit:-

(a) http://www.keywordsdensity.com/

(b) http://www.ranks.nl/

9. If you are using frames try to include <no frames > <in frames> tag with keywords rich content in the main page (the page that contents <FRAMESET>tags)

10.Keep all your content in the root directory if possible.

Don’t use images for links to important content pages. If you do, add ALT tags.
Do not try to cover too many to picks on one page, as it will dilute the relevancy for your targeted key phrase.
Try to include your company’s Physical address on your site, including a telephone number.
Make sure your home page should load in 8-10 second or second or less with a 56 k modem. (http://www.1-hit.com/all-inone/tool.loadingtime-checker.html)
Optimize your Image and keep the page size low.
Try to use CSS dada as an external file and call it by using <link> tag.
Use the longer or plural version of a keywords where possible.
Try to register your domain name with the exact keywords, phrase, you are targeting using hyphens. To separate the keywords. (eg; if the keywords phrase is “Star Hotels Kochi”, then your domain: www.star-hotels-kochi.com).
Updates your important pages at regular intervals.
Check your site from broken links periodically.

Things to Avoid

1. Strange Color combinations that make it hard to read for a viewer.

2. Text that is too small.

3. Unrelated advertisement – that will provide distraction to viewers.

4. Hidden text (Normally text that match as the color of your page background)

5. Instances of 5 or 6 keywords being repeated in a row.

6. Submitting your website to FFA sites.

7. Duplicate pages. Doorway pages and clock page.

8. Re-direction from the home page to another.

9. Automated submission to search engines.

10. Submitting to search engines more than ONCE a month.

11. Keywords stuffing in comment tags, Meta keywords tags and Image alt tags.

12. Participating in links forms. ( a link farm consist of sites that link to other sites for the sale purpose of increasing their link popularity score).

13. Use of <Meta refresh> tag in HTML page header.

14. Using trademarks or Company names bogging to other in your Meta tags.

2011-02-10T08:01:00.000+05:30

v Title Tag 2.0/10

The title tags is an important part of website, it is a short description of the page and the most important words go first.

Every HTML (web page) should have a Title tag and all Title tags should be unique.

Don’t use the Same Title tag for multiple documents; it should be inserted into the header of your web page and Looks like this

<HEAD>

<Title > Professional Marketing Tips </Title>

</HEAD>

Tips

It should always appear immediately after the opening <head>tag.
It should specific keywords and phrases.
Use only keywords and phrases that are in the body text on your page.
May use the same keywords twice to attain reasonable keyword density, but be sure that you don’t put the same words right next to each other or more than twice.
6-12 Words (less than 60 characters) is a good length for a title tag.
Consider using both singular and plural forms of the keywords.
It should be read like a phrase that makes some grammatical and logical sense not collection of keywords
Try to place your primary keywords at the starting of the tag.
Keep the words in title case (eg. Professional Marketing Tips )
Make sure to avoid using search engine to stop words or like Home, Default, Internet or Index
Avoid using superlatives in your title (eg. The best , Fastest, Cheapest, leader)
Try to minimize the use of commas in this tag.
Strive for a keyword density of 25-35% for each keyword.
Always remember to close this tag (eg. </title> ).
All page must have a unique and descriptive keywords phrase in the title (One page on your site might be seen as more relevant for a particular keyword when compare to another).
Don’t change the title regularly.

Bad Practice

<Title > Kerala, river, Backwaters, Tourism, Hotels</title>

<Title> Coir rugs coir door mate coir exporter coir products</title>

Good practices

<Title> Kerala-land of rivers and backwaters</title>

<Title> Natural coir Doormats and coir rugs Exporter </title>

v The Main Body Text

Score level

Main body text 1.5/10

Keywords performance 1.0/10

Heading tags 0.5/10

Proximity of keywords 0.5/10

Bold or Italic 0.4/10

Alt tag 0.2/10

Tips

Keyword performance: - Make sure to put the most important keywords into a carefully crafted paragraph at the beginning of your HTML page. Prominence is how close to the start of the area that the keyword appears. In general, a keyword that appears closer to the top of the page or area will be more relevant.
Keyword Density:- If the page contains less than 500 words, keeping 1% - 3% of those words is better if the page contains more than 500 words, keep 3% - 5% of the overall content.
Try to provide a minimum word count of 250 and maximum of 750 words on each page.
Use CSS instead of <font>tags.
Get rid of the JAVA Script in the code and put it in an external file
Avoid image buttons, java scripts link and keep it as pure text links.
Use heading tags (<h1>, <h2>… <h6>) most search engine dictates the <h1>,<h2> <h3> tags and if you are using these. The text is between this tags must be more important. Eg. <h1> Search Engine Marketing Tips </h1>. By default Heading tag are not prettiest in term of formatting, but you can override the default look by using CSS. See the example at Style sheet below.

<! --

H1 {color #000099; font family: Arial, Verdana: font size: 16px}

-- >

</style>

Note: - that placing more than 75charecters in these tags are not a good idea!!

Repeat the page <Title> in a heading at the top the page if possible.
Keyword proximity: It refers to the closeness between two or more keywords. Always try to group words together that might be searched on as a single phrase by a user. (eg use “home loans” instead of “home mortgage loan” assuming that a user searching only for the phrase “home loans”)
Place some important keywords in bold or italic.
Use ‘Alt’ tag to describe the image. ALT tag define the text to display for a image if the user has graphics turned off, or if the put the user curser over it in Internet Explorer. Some Search Engines including Google, will look for keywords in ALT tags. Eg. <IMG SRC=”image.jpg” ALT=”Blue widgets, red widgets and Green widgets “ </a>
Insert Comment tags in your page it is hidden and not visible to the user. A couple of Search Engines will read this text, so you may wish to include keywords in these tags. Eg: </--Blue widgets, Red widgets and Green widgets à
Make Sure the Code of home page is not bigger than 22K.
Try to Kip Font size to a minimum of size 11Px or 12Px (2 or 3 in dreamweaver).

15. Try to Avoid using nested LOOPS in <table> Structure

16. Use W3C Technologies and Guidelines.

17. Try to target two or three main keywords for a website.

18. Avoid listing the some words multiple times in a row.

19. Update your body text at regular intervals. (many of the major Search Engines Prefer Give Importance to website, which Update its contents at regular intervals).

META TAGES

Score Level

Meta Description -------0.3/10

Meta Keywords -------0.1/10

Meta Tags are tags, which are embedded in the HTML Code of a Page, you Should insert the META tag element at the Top of your document, just after the <TITLE> element.

The basic Syntax of meta Tags is.

<HEAD>

<TITLE>Your Page Title Goes Here</Title>

</HEAD>

TIPS ON META Description Tag

Write it in sentence structure.
Should be relevant to the similar 25-30 word (Under 150charaters) Description of the first text within the visible Page.
Do not repeat your keywords more than 63 times in description tag, if you need make alternative (eg. Prescription and Prescriptions can be used 3 time each).
Minimize the use of “Stop Word” such as (“and, the, of”).
Keywords Phrases that appear earliest in the meta description will generally receive higher ranking value.
Try to include this tag in all pages by describing the content and it should be unique.
Don’t include your Meta description with only keywords.
Strive for 6%-- 20% keyword densities.
Use different Mete description tag for each Page.

TIPS ON META Keywords Tag

Keep 100 to 250 characters to get better result.
Start with the most important an then proceed to less important.
Use keywords/phrases.
Do not repeat any word more than 3 times.
Do not place repeated keywords close together.
If your sit has content of interest to a specific geographic location be sure to include the actual location in your keyword Meta.
Use keywords that are actually on the page and reflect the essence of your content
Try to use keywords in your Meta key tag with Comma, not by space.
Try to use small case in keywords/phrase (eg: replace the keyword/phrase- “Website Design” with “website design”).
Strive for 4%-10% keyword density.

Create your Meta Tags.

Create your Meta Tags.
Generate Mata keywords based Up one your page content >>

Spider Friendly Navigation.

Score level

Domain name 2.0/10

Folder or file name 0.4/10

Title attribute 0.1/10

TIPS.

Use keywords/phrase that best describes the target page.
Always use your primary keywords in the link text least one or more on the page.
Try to place your primary keywords at the starting of a link text if possible,
Try to use Title Attribute in the text links. Eg: <a href =”yourpage.html” title=”Describe this page.”> The link label goes here </a>.
Avoid using image maps if needed make it sure to add text links at the bottom of all pages.
Do not use long text, limit 40-50 character in a link text.
Avoid using java scripts links.
Create text link and use a common navigational Menu for all the pages.
Make sure the pages on your site to be linked to one another especially the home page.
Try to include a site map if you have more than 30 pages.
Submit an XML Sitemaps to Google. (Visit Google Sitemaps).
Limit the number of links per page to less than 20 for better results.
If your website using Flash, make it sure to add text links at the bottom of the page as a Supplement to the Flash navigation. (Google now takes links from Flash)
Try to use keyword/phrases in the HTML and Image file names.
Keep your file names hyphenated (eg. http://www.hotels-kochi.html)

Bad Practice;

<a href=”hotel001.html”>click here </a>

<a href=”kochihotels.html”> Hottls </a>Hotels </a>

Good Practices;

< a href=”new-york-hotel.html”>List of Hotels in New York</a>

<a href=”kochi-hotels.html”> Hotels in Kochi </a>.

Importacne of Title

2011-02-08T08:42:00.000+05:30

Title Tag 2.0/10

The title tag is an important part of website, it is a short description of the page and the most important words go first.

Every HTML (web page) should have a Title tag and all Title tags should be unique.

Don’t use the Same Title tag for multiple documents; it should be inserted into the header of your web page and Looks like this

<HEAD>

<Title > Professional Marketing Tips </Title>

</HEAD>

Tips

It should always appear immediately after the opening <head>tag.
It should specific keywords and phrases.
Use only keywords and phrases that are in the body text on your page.
May use the same keywords twice to attain reasonable keyword density, but be sure that you don’t put the same words right next to each other or more than twice.
6-12 Words (less than 60 characters) is a good length for a title tag.
Consider using both singular and plural forms of the keywords.
It should be read like a phrase that makes some grammatical and logical sense not collection of keywords
Try to place your primary keywords at the starting of the tag.
Keep the words in title case (eg. Professional Marketing Tips )
Make sure to avoid using search engine to stop words or like Home, Default, Internet or Index
Avoid using superlatives in your title (eg. The best , Fastest, Cheapest, leader)
Try to minimize the use of commas in this tag.
Strive for a keyword density of 25-35% for each keyword.
Always remember to close this tag (eg. </title> ).
All page must have a unique and descriptive keywords phrase in the title (One page on your site might be seen as more relevant for a particular keyword when compare to another).
Don’t change the title regularly.

Bad Practice

<Title > Kerala, river, Backwaters, Tourism, Hotels</title>

<Title> Coir rugs coir door mate coir exporter coir products</title>

Good practices

<Title> Kerala-land of rivers and backwaters</title>

<Title> Natural coir Doormats and coir rugs Exporter </title>

How to do Perfect Optmization?

2011-02-08T08:38:00.000+05:30

You can be a perfect optimizer to keep remember some important tips which can be very useful your website. We provide you some most important tips for SEO.

Following are the main areas in web page that search engines give more importance in there ranking algorithms
Title tag, the main body text, meta tags, link, link popularity, domain name, heading tags, proximity of keywords, bold or italic texts, folder or file name, image alt tags, title attribute and keywords in the beginning of sentence.
Base on the importance we on rank those area as below

Title                                     2.0
Link popularity                2.0
The main body text                      1.5
Domain name                        1.0
Keywords performance                1.0
Heading tags                             0.5
Proximity of keywords                  0.5
Bold or Italic                         0.4
Folder or file name                       0.4
Meta description                          0.3
Alt tag                                           0.2
Title attribute                               0.1
Meta keywords                          0.1
------------------------------------------------------------------------------------------------------------------
Total                                             10

Top 20 SEO Tips & Guidelines

2011-02-07T09:27:00.000+05:30

· If you don’t want too much competition from other SEO? Choose your keywords precisely.
For example, Instead of keyword Loan choose keywords like Bank Loan, Equity Loan, Student Loan, Home Loan etc.
Order of keyword also matter for search engines. Search engine treats? Loan Equity? And? Equity Loan? As different keywords.

· Best SEO practice is to get at least one of your primary keywords in domain or sub domain name of your website.
You can use hyphens (-) to separate multiple keywords.
For example: SEO-service, seo-guidelines, free-seo each covers two keywords.

· Get your second or third keywords in your directory name and filename.
For example http://www.hiddentricks.com/seo/free-tips.html is best for keyword? Free seo tips? , ? seo hidden tricks? or "free seo tricks"

· Keep your webpage free from any syntax error, declare document type at the beginning and validate your HTML and CSS because search engine don’t like pages with too many errors.

· Give a short Title in of your page in 3-9 words (60-80 characters) maximum in length containing your primary keyword.
Remember it will be displayed in search results so choose wisely.

· Try to include your most important keyword phrases in heading tags on your page if you can but keep in mind it should not be exactly same as title of your page.
You can use (H1 H2 H3) tag for specifying anything important.
To reduce size of heading use CSS.

· Specify Meta keywords in heading of document. Limit it to 15 to 20 words. Although not all the search engines give importance but there is no harm doing it.
Search engine like Yahoo still give it importance.

· Write Your Meta Description tag attractive containing keywords because it will appear on the search engine result pages.

· Use text for navigation menu instead of using images or Java scripts.

· Try to include your most important keyword in hyperlinked text and text and text that immediately precedes or follows the hyperlink.
Do not use same keyword always use synonyms at few places.
Just like instead of seo, I have use search engine optimization at many places on this page.

· If you are using images then use? alt, attribute to describe your image with proper keyword.

· One of the best webmaster guideline is to submit sitemap of your website to make sure all pages of your website are indexed by search engine crawlers.

· Keep size of your webpages less than 50KB so it is downloaded fast and visitors don’t have to wait for long.
For good SEO site page size ideal should be 15KB.

· Try to avoid your content in Flash, frame, images, java script because crawler find it very difficult and it is against seo tips and guidelines.

· Don’t use dynamic URL because it don’t contain keywords so its not search engine friendly.
If you are using any script which shows dynamic pages then make sure at least it should include one keyword.

· Don’t try to spam and never use methods like cloaking, keyword spamming or doorway pages.
Many seo advices to have multiple domains name and link each other but according to our SEO tips and guidelines search engine can penalize you for this.
Instead of that try to add more quality content to your existing website.

· Submit your website only once to Google, Yahoo, AltaVista and other search engines and open directory.
Don’t use any script or website for automatic submission.

· If your website contents changes very often then provide visitor with Newsletter and RSS feed.

· Write articles on website related to yours having higher page ranking and leave your websites link.

· Get link from other sites related to yours, search engine consider it as vote in your favor.