Marketing Info

Domination Gmail Email Service To The Business

noreply@blogger.com (Argo Merdiyanse) — Mon, 19 Sep 2011 16:37:00 +0000

Domination Gmail Email Service To The Business - Google's email service, Gmail, has now become the most popular email service for enterprises. It was at the same time narrow the competition between Google and Microsoft so that other email providers do not have a chance to win the place of Gmail and Microsoft. At least that's the latest report from market research institute Gartner.

According to analysts from Gartner, a web-based service control 3% - 4% of business email market as a whole. On the scope that is small enough that Gmail is an email service that managed to become rulers. Google's dominance is in the range of 1% but Gmail successfully controlled almost half of the user's email service for businesses.

Matthew Cain said that businesses and the company has passed a long time to be able to use email the most right service. With the Gmail these companies has made email the most dominant supplier.

Cain explained that during the past five years Google has sold businesses and Gmail to Gmail has been developed to be an alternative to Microsoft Exchange Online and web-hosted another email system.

Google continues to deliver new features and make policies for Gmail. For example, in January Gmail to get email authentication so administrators have the ability to lock access to email for a specific user.

There is also a 'two-step verification' that provide security services to log into Gmail. Offline access has also been able to be used with HTML 5. In edition Google has also released tools that can back up Gmail messages from Microsoft Exchange to help the companies that use the Gmail service to migrate from Exchange to Google Apps.

Seeing how quickly the development of Gmail, Microsoft is certainly not standing still. Microsoft said it will soon release new features for cloud version of Exchange before the feature is attributed to the traditional version.

Analysts Cain reveals that the competition between Google and Microsoft in terms of email service for enterprises that will strengthen both companies. It also will allow Google and Microsoft to prove their ability in addressing the needs of the company will mail a quality cloud services.

Five Dimensions of Human Resources in Improving Productivity

noreply@blogger.com (Argo Merdiyanse) — Fri, 16 Sep 2011 10:18:00 +0000

Five Dimensions of Human Resources in Improving Productivity - If we observe a chariot pulled by three horses who pony tail, there is an intriguing question, "the speed of the carriage, which is determined by a horse? Do reply at the earliest, middle, or a horse who is the fastest?" It was the most interesting is the fact that the speed of the carriage is determined by the slowest horse, however considering that the rapid two other horses, if there is one horse who is slow, then speed the pace of the train will be delayed as a whole.

Above analogy describes a work of team members to achieve peak performance is needed the team's overall good teamwork. To mencapaik above conditions, there are several things that can be used as reference parameters required to achieve that goal. There are at least five parameters, include the following:

1. Sufficient Number of People

Do you have an elbow in the number of human resources and capacity to run a corporation
If not the question is: do you have a mechanism of recruitment of human resources who match with your goals and strategies
If you have, but there are still problems, the question is whether this mechanism is supported by corporate resources?

2. The Skilled People

Are you skilled human resources (efficient and effective) in carrying out the tasks assigned to him?
If not, or not, the question is: whether you are provided with the development of human resources capacity in order to work with skilled?
If you have, but not skilled, the question is: if your training is correct as it is needed, both in type and amount (dose-often we provide training "overdois")

3. The Innovative People:

Are your people able to see the future, and capable of the creation of products and corporate liaison officer working for the future?
If not, the question is: if you already have a knowledge-based people, or just sklilled people (especially muscle-based) people?
If you have not, The question is whether you've recruited a knowledgeable human resources, or you have provided the knowledge necessary to become knowledge-based people?

4. Well Rewarded People:

Do your people get the material and spiritual well-being enough of the corporation, in return for their professional contributions?
If not, the question is whether you already have a system and utilization of human resources strategy that ensures a balance between rights and obligations?
If you have, but not yet walking, pertanyaannnya is whether your system and effective strategies, both in concept and implementation?

5. Alligned People (Synergize)

Are all the teams that you have been able to synergize (alligned people)? If not the question is whether each member of your team can work together closely? Does each team member to each other mutual respect or even self-effacing and drop the others? Are your team members are proud of the organization, department, division, or agency?
If not the next question: if you already have a strategy for synergizing your members? Baiak with current team members or team members need a replacement?

Good luck building a productive team!

Ronald McDonald : Icon Marketing Most Influential

noreply@blogger.com (Argo Merdiyanse) — Thu, 15 Sep 2011 10:11:00 +0000

Ronald McDonald : Icon Marketing Most Influential - Since its introduction in 1963, Ronald was one of the most iconic and influential ambassador for marketing in the United States. Clown who wore a yellow shirt and had red hair has even crossed the world along with the expansion of business done by a company that is McDonald's.

Ronald himself was introduced by Oscar Goldstein, one of the franchiser of hamburger restaurants in Washington, using the local agency there. Then the clown has finally become an icon that is used officially in all branches of McDonald's worldwide. Figure has bewitched millions of children in the world to be a fan of McDonald's. Ronald is the most effective commercial character who makes a McDonalds fast food restaurant in the world. "He does not sell McDonald's, he was the McDonald's itself", said an executive of McDonald's. That is why Ronald does not have to be a messenger for McDonald's. The role was performed by the singers, models and stars like Jason Timberlake ad, which became an ambassador of McDonald's. In order not to be alone, Ronald then given new friends like the Hamburglar, Birdie, Grimace.

Ronald's face is so familiar in the United States so that a bold study concluded that 96% of children in the United States certainly knew Ronald's face. Proximity to the world of children was remarkable. There are stories circulating that there was once a little boy who had finally regained consciousness after the coma was accompanied by a clown Ronald. Research in many countries, including also in China do show that in addition to funny, Ronald has a friendly character.

Because the character's, the McDonald's later immortalize his name became a contributor to humanitarian organizations and agencies that fund called the Ronald McDonald Foundation. The institute created a lot of House of Charity in many countries. With the humanitarian activities carried out, Ronald tried to eliminate the negative impression cast by the bearer of anti-globalization, which puts Ronald as ambassadors of the country who bring a new colonialism to developing countries.

Whether it is Personal Branding Important?

noreply@blogger.com (Argo Merdiyanse) — Wed, 14 Sep 2011 10:10:00 +0000

Whether it is Personal Branding Important? - Personal branding is actually easier to do than company branding. Why? Due to personal branding, you only need to believe in the talents, abilities and skills alone. It's easier to sell what you already know and trust. Your self image was already created, and now only need to be marketed only. You certainly must have expertise in certain fields to be able to have a distinctive image.

If you see an example of Madonna, she herself has become a brand in itself. Since the beginning of her career, she already has the ability to advance in the field consistently. This allows her to stand out among other singers.

With personal branding effectively, you will be able to become experts in a particular field, building a solid reputation in a particular industry, as well as enhance the reputation and good name in the market. The goal of personal branding is in order to have the identity or image that stands out and is different from the others. Once you are focused and able to convey a message about who you are, the last step is to deploy it by using a suitable media or are used by your audience.

It's time to spread the image and your own brand.

Measuring Customer Satisfaction Levels

noreply@blogger.com (Argo Merdiyanse) — Tue, 13 Sep 2011 16:43:00 +0000

Measuring Customer Satisfaction Levels - Some companies take measurements in a more complex and generally refers to a concept of customer satisfaction. Without a clear concept of customer satisfaction, it is very difficult to operationalize satisfaction index calculation.

The most common concepts to produce a customer satisfaction index is the concept of performance-importance. First, respondents were asked to answer the performance or satisfaction levels of various dimensions or attributes that affect customer satisfaction. When the measurement was limited to the dimensions, then it only needs about 3 to 10 questions. If the measurement is made at the level of attributes or things that have been associated with specific expectations of customers, then it can reach up to 10-50 questions. Terntunya this election depends on the desired depth of the survey.

For example, for shoe products, the company's management believes that there are five dimensions that are important in influencing customer satisfaction is the durability, comfort, design, price and warranty. On this basis, then compiled a question like "How did your satisfaction with brand shoes X in terms of durability?". Then, followed by questions for the four other dimensions. Again, based on the experience of conducting market research over the years, I prefer using a satisfaction scale with a scale of 5 or 7 scale.

With the same dimensions and attributes, then asked respondents to rate importance of each dimension or attribute respectively. This interest rate needs to be asked, because it serves as the weighting of the scores obtained from the level of satisfaction or performance. There is no provision that the scale used to measure the level of satisfaction should be the same as the scale used to measure the level of importance. Sometimes even used a different scale types. For example, to measure the performance score 1-5 interval scale used commonly known as the Likert scale. To measure the level of interest, can be used kind of a scale called the sum-scale is the scale where respondents were asked to provide figures for each dimension so that the total amounted to 100%.

From the results of this survey, diperolehlah 5 answers to the performance or satisfaction and 5 answers for the level of interest. These figures, can then be used as the basis for calculating the customer satisfaction index by multiplying the number of satisfaction levels and interest rates.

Index generated in this way is very diverse, depending on the scale used or the way the calculation. Therefore, comparing the index generated in this way must be careful because just a little different way of calculation, we will not get the comparison that "apple to apple '.

Compared with the measurement of customer satisfaction index is a direct and simple, the calculation of the index by way of performance-importance of this has drawbacks and advantages. The first weakness is the difficulty in communicating results to employees because of the numbers generated are relatively difficult to understand. Indeed, by this measurement, the absolute figures obtained can not be interpreted, for example, whether the level of satisfaction obtained is sufficient, good or bad. When the results were compared with results obtained from a competitor or an index than the index obtained from the previous period of study, then the index of satisfaction is easily interpreted.

The second drawback is the presence of subjectivity in making the index calculation method. This could give the impression of manipulation in the calculation. Not infrequently, because there are assumptions that must be used, then it could be a prolonged debate from the penguna results or customer satisfaction with the parties conducting the research. For example, why the index is obtained by multiplying the score performance with a score of importance? Why not just add up? Why is the scale that has been obtained and transformed for no apparent reason and was impressed merely simplify the calculations? When things like this happen, could certainly make the credibility of survey results to be disrupted. Finally, it is not the maximum utilization of the survey results, or could even just be merely a notebook stored in the closet work.

The third weakness is the instability of the resulting index. This instability can be caused by the change of dimensions or attributes measured. On the measurement of the first level of customer satisfaction, is often not easy to get attributes that really comprehensive. Therefore, in subsequent surveys, often newly discovered other attributes that are considered important. When this happens, then the index is difficult to compare with previous results.

The advantages of this method is efficiency. Researchers customer satisfaction, not only get the customer satisfaction index, but at the same time obtain information relating to dimensions or attributes that need to be repaired. This is possible because the score of each dimension or the score of each attribute can be obtained.

It is better to separate the questions used for the calculation of the satisfaction index and the questions used to seek improvement priorities. The combination of two things will neutralize the weaknesses and maintain simplicity in communicating the results.

Tesco, Giant Retail Excellence in IT

noreply@blogger.com (Argo Merdiyanse) — Sun, 11 Sep 2011 18:51:00 +0000

Tesco, Giant Retail Excellence in IT - Tesco uses technology in innovative ways to increase sales in the UK. They have brought business to the online successfully.

Tesco is a phenomenon in the retail world. Brand first appeared in 1924. The name came after Jack Cohen bought a large amount of tea in the TE Stockwell. Jack gives a new label using the initials Stockwell (TES), and combined with two letters of the surname alone (CO), which then form the name "Tesco".

The company was first opened in 1929 in Burnt Oak, Middlesex, England. Began to enter the London Stock Exchange in 1947 under the name Tesco Stores (Holdings) Limited. Shop "self-service" which first opened in St. Albans in 1947, and the first supermarket in Maldon in 1956. During the years 1950-1960, Tesco is growing well, supported by processes of successful acquisitions, so as to open more than 800 stores.

Interestingly, Tesco club card reward programs implemented to gather customer information, which is used to provide customer needs both now and later. When customers sign up on the card, they automatically provide information about age, gender, and their income. With these programs and technologies, Tesco is able to segment customers. Customers can use the card at the time shopping online or in store, information products that are sold directly recorded in the database Tesco. That information is then used to perform cross-selling products and services such as delivery services food ingredients.

In addition to supermarkets and grocery stores, Tesco is also extended and expanded its business into IT services. They operate the ISP, mobile phones, home phones, and VoIP business. All of this available to consumers based in the UK and marketed through the website and Tesco stores.

Tesco launched its ISP in 1998, but started seriously in the field of telecommunications since 2003. They did not build its own telecommunications network, but rather a strategy that combines the power of marketing with the expertise that already exists. In 2003, they launched the Tesco Mobile which is a joint venture with O2, and Tesco Home Phone is partnered with Cable & Wireless. In August 2004, Tesco Broadband also launched through a partnership with NTL. Then in January 2006, Tesco launched its Internet Phone, VoIP services, which also involves Freshtel of Australia.

Supermarkets and shops are offering high-tech services. For example a digital photo shop that offers products such as cups, T-shirts, birthday cake, or a tablecloth. This service is supported by Pixology. In addition, Tesco is providing Internet-based DVD rental service operated by LOVEFiLM. Music downloads are also available.

Retail giant Tesco is also using technology heat sensors to monitor the influx of customers. Point in order to find out which areas are hampered and disrupted traffic in the store. With the smooth flow of traffic in and around the store, Tesco claims to be maximize revenue and increase customer satisfaction.

Supermarket giant has also launched an Internet phone service to attract a growing number of consumers and want to shop in different ways. Currently more than 8 million UK households have broadband internet access and be able to call them online. Web-phoning technology, also known as VoIP, allows phone conversations are transmitted through a channel or a cable similar to that used for Internet browsing. Although often referred to as a niche product, VoIP has now entered the mass market.

Tesco is trying to keep up with technology and ensure that this service works and feels like a phone, but need to be connected to a PC. They say that the Internet phone service all-in-one will focus on practicality, value, and without charge or additional charge.

"Some customers are still unfamiliar with this technology, but it will change in a short time," said Andy Dewhurst, chief executive of Tesco Telecoms. What customers are looking for is a service that is simple, user friendly, comfortable, and offer an appropriate value. In this case Tesco working with Freshtel, a leading Internet company based phone in Australia.

The company announced they would launch a home shopping service for products which amounted to about 8,000 kinds, including sofas, bikes, golf clubs, to the camera. This will bring Tesco to the direct competition with other retailers such as Argos.

All programs will be standardized to their level or global level. This move began in March 2006, by dividing the core operational processes to be eight or nine areas, including distribution, supply and in-store product displays. The managers have to choose applications to support the business processes in all these areas.

Processes, business systems, and programs that are used for in-store planning in England selected by the executive of Tesco as part of this global standardization program. The developers are working in India, a place where all programs and systems are made, will work based on the requirement earlier. Tesco uses its operations in India to make all the upgrade process into a standardized system. All systems and programs that will be relied upon by Tesco ready to be installed in June 2007.

Today Tesco has focused IT as the core of its global ambitions. This is when IT professionals who work at Tesco's challenges. The ultimate goal is long-term development and effectiveness of its stores worldwide, which will ultimately increase sales.

Marketing vs. Advertising : What's the Difference?

noreply@blogger.com (Argo Merdiyanse) — Sun, 11 Sep 2011 14:53:00 +0000

Marketing vs. Advertising : What's the Difference? - You may often find a lot of people find it difficult to distinguish between marketing with advertising or vice versa. Although both sciences are equally important, but very different. If you understand the difference and diligent research, the company was in the right path to grow.

Let us begin by examining the formal definition of both, then we explore further how marketing is different from advertising.

Advertising

An announcement or paid persuasive messages, public and non-personalized by a sponsor are clear. It could also mean a presentation or non-personal promotion conducted by a company for a product, which is intended for all customers or prospective customers.

Marketing

A planning, implementation, and systematic control of a group of business activity, that aims to unite all buyers and sellers involved in an interaction are equally profitable.

After reading the definition, then it is easy to understand how the difference, and why it confuses so many people thought the same. So we try to describe again little by little.

Advertising is just one part of a marketing process. Part is the part that covers the delivery of messages concerning the activities of business, products, or services offered by the company. All that also includes the process of developing strategies such as placement, frequency of exposure, and others.

Advertising includes the placement or placement of an advertisement in various media such as newspapers, direct mail, billboards, television, radio, and Internet. Advertising is the most consuming part of the budget of most marketing activities. PR section is probably the second biggest budget-consuming, which compete with marketing research.

The best way to distinguish between advertising and marketing is likens marketing as a pie, where in the marketing pie slices are included advertising, research, media planning, public relations, product pricing, distribution, customer support, sales strategy, as well as the community. Advertising is only part of marketing. All parts must work together and can not stand on their own to achieve the overall goal.

Marketing is a process that takes time and spend lots of time to research and implementation of marketing plans in order to be effective. Marketing is everything that is done the company to facilitate all interactions that occur between companies and consumers or customers.

LG Planned layoffs 10% Employees

noreply@blogger.com (Argo Merdiyanse) — Sun, 11 Sep 2011 07:34:00 +0000

LG Planned layoffs 10% Employees - Employees in the mobile phone division will be reduced 30% if the LG failed in the battle of smartphones. Such success could not sell their products in bulk LG will cut the amount of resources manuasianya.

Reuter reported so but LG has denied the news at once argued the decision was not taken.

"We are always looking for opportunities to improve the performance of our mobile business and there has been no decision about the reduction in the number of employees," said LG.

Although to be one of the world's largest company, LG continues to lose money in the sector. Korean manufacturer losses reached 30 million pounds that is poured in the financial results recently.

LG will cut elements that perform poorly and failed in the market. An example is the LG Optimus 3D is cool and very powerful smartphone, but instead there was no response from the market apps to exploit its 3D capabilities.

LG might have to retreat for a moment and generate fresh ideas that can make a splashy world market. For example, like a cell phone watches. It makes perfect sense if the gadget is going to succeed in the world market.

A Brief History of Development of Marketing Science

noreply@blogger.com (Argo Merdiyanse) — Thu, 08 Sep 2011 18:25:00 +0000

A Brief History of Development of Marketing Science - Marketing today, becoming one of the important ideas in modern science, especially economics. If observed carefully, the science of marketing virtually include the most coming back. When the other sciences such as accounting and management has been widespread, marketing is still fragmented in several different studies, such as advertising and sales.

It is inevitable that the development of modern economics also influenced by the cultural development of society, especially technology. Industrial revolution which was pioneered by James Watt with the steam engine invention, has changed the order-oriented agrarian society that had become oriented industrialists. It is characterized by the construction of factories that are no longer driven by humans, but also by the machine, the greater the production capacity and increasing community needs. The industrial revolution also brought an important influence in the development of economics in general. The economic system was oriented such that mercantilist and phisiokrasi, now turn to the capitalist under the banner of Adam Smith's thinking.

Development of marketing thought as science itself was born due to various factors:

1. The existence of Economics as Part of Social Sciences.

Economics inevitably can not escape from its essence as a social science. As a social science fundamental role of economics is to analyze and solve social problems associated with the economic community. This solution can not always be solved in a macro. Solving in micro clearly needed. Individuals either individual or group requires a solution to the problem they are individualized. Solving this of course requires analysis to not just theoretical-mathematical as in economics, but it requires the analysis that really fit with the challenges of space and time and context of the problem at the time.

2. Failure of Basic Sciences Economics.

Basic sciences Economic sciences, especially economics and macro economics micro has deemed a failure to solve and analyze economic problems that occurred. Some basic theory in microeconomics such as the law of demand, marginal satisfaction theory, theory of consumer behavior and so forth, are considered inadequate to explain the complexities of actual economic problems.

3. Development of society and patterns of life times.

Industrial age has made significant changes in the order of community life, which in turn called the modern era. But one should also realize that the development of post-modern society no longer relies on community groups, but the life that is individualized, it became known as the information age. The development of marketing as a science in the second half of the 20th century, also influenced by the futuristic thinker who had forecast the direction of world development towards the information age.

4. The collapse of world communism system.

System of communism which once ruled most parts of the world since World War I and continued in World War II. Politics during the Cold War also reflect the views of a very striking difference between capitalism and communism, which actually originated from the economic problems. More precisely, the philosophical differences in interpretation of the Gospel of Matthew.

With the collapse of world communism system, the world becomes open for economic activity. Countries that had adopted the economic system of command, the switch to learning the market economy system, and who most popular applied science is the science of marketing. Books from various experts in the western world began under and translated into local languages. No exception is also marketing the books, especially books of the world Begawan marketing, Philip Kotler.

Apart from the background of the birth and development of marketing science, we need to know some basic things in the history of marketing. Marketing obviously started from either the exchange activities between private persons, groups and so on. This exchange requires a consensus among pihak2 which exchange it. But the exchange itself can not be termed as the science of marketing. Because the truth is more practical activities purely economic.

Marketing was born as a science instead of science begins with advertising (advertising). marketing was first taught in the classroom by the ED. Jones in 1906 at the University of Michigan and later by Simon Litman at the University of California in that year. Marketing is more then regarded as the science of distribution (mass distribution), and teaching became more widespread in the leading universities in the United States. While viewed from the point of advertising, marketing was first developed in the latter half of the 19th century, through the publication of books related to advertising.

In latter times, marketing is taught by the three main elements, namely advertising, selling and distribution. And then slowly but surely, other elements began to be included in marketing thinking. Among other things, the concept of consumption, market behavior, and so on.

Period Three Marketing.

Marketing to grow as modern science, as is known at this point, forced the experts who participated in them contribute thoughts. Experts are divided into four main groups, namely:

1. Founder of the group are those who gave birth to marketing since the first, which puts the basics of marketing, as already mentioned above, where marketing has 3 main basic elements.

2. Group of academics, among them Philip Kotler, Theodore Levitt, and so forth. This period was marked by the development towards the modernization of marketing thought, and utilization of other sciences that are relevant in the field of marketing, such as social psychology.

3. Consulting group. Their number is quite a lot. Their thinking is not solely on quantitative research, but rather the observations and the observations are subjective. Among them is Jack Trout and Al Ries.

4. Groups of practitioners, are those who had been working in the fields of marketing, has held high positions in the field of marketing in a big company and so on. Their thinking is more oriented to their personal experience during their work. So thinking they are applicable.

This separation is essentially non-permanent, because there are also groups of academics who become consultants, practitioners and others. This separation is intended to understand marketing as a science frame of mind better.

New waves of today's technology, also helped influence the development of the science of marketing. Cutting-edge ideas such as CRM (Customer Relationship Marketing), Presicion Marketing, Marketing on the Internet, is proof that the development of marketing are influenced by developments in technology, especially in the field of information and communication.