Change Management,Contemporary Strategic Management Concepts

RICHARD BRANSON"“You don’t learn to walk by following rules. You learn by doing, and by falling over.”

noreply@blogger.com (Debasish Bramha) — Mon, 24 Dec 2012 09:11:00 +0000

Mr. Richard Branson's Management style is one of the most unique style , in which Mr. Branson manages his business empire. He is considered to be one of the most successful business leaders in the world. He started his entrepreneurship by publishing a school magazine , where he wrote the the U.S. troops should withdraw from Vietnam. The school magazine sold like hot cakes , he got 8000 pounds, and that was his seed money for building Virgin.

The Management Style

Richard Branson started his working life in the 60’s by starting a magazine called, ‘Student’ and has never looked back. He is an entrepreneur that defies the usual rules of business. He sold his record label and company and started Virgin Atlantic defying convention and established business practices as he not only had no experience of the airline industry but was also stepping into a hugely competitive marketplace. He also took on the might of British airways when he claimed that his business had been the victim of a ‘dirty tricks’ campaign. In both cases, he proved that he could ‘win’ and has since gone from strength to strength.

Let’s see what CIOs and general management can learn from this icon of modern business. (In no particular order and a few other sources utilized):

1. Succession planning and his reputation: RB – “The company must be set up so it can continue without me.””

Richard Branson has created autonomous companies under the Virgin umbrella, precisely so that these companies can operate without him. Succession planning has been ‘built in’ to the very core of Virgin. As such, it is important for CIOs to have succession planning in order that the business has continuity in the unfortunate event of a CIO not being able to provide management.

2. Spotting opportunities: RB – “If something is a good idea, consider it, then work out how to make it happen.”

As someone who has created 200 plus companies, the lesson that can be learnt is that within IT we need to spot opportunities for improvement. It is not enough, however, just to spot them, the onus is to spot them and then to create an environment to leverage that opportunity and to make it happen.

3. Focus: RB – “Whatever you sell, first identify your market.”

Richard Branson has always identified markets where he can add value. That has often happened in an already crowded marketplace, with existing competitors. The secret to his success is that he enters these markets and creates and delivers products, better than his rivals, usually through value for money and a better customer experience.

CIOs needs to focus on the most important issues that are relevant to the business and to shy away from the issues/projects that do not add value to the business but may just be a ‘nice have’ or appear to add value. Learn to say, ‘No’.

4. Talent acquisition: RB - “Employees think for themselves. They have good ideas to listen to. What is the point of hiring bright people if you don’t apply their talent?

Richard Branson believes in empowering his employees to make the decisions and to make it happen.

A CIO needs to trust their gut instinct and allow his/her staff to get the job done and to believe in their capabilities. I think, the strategic fit, is a very good measure. How will a new hire fit into the culture of the company? Will they enjoy it here? Have they worked in a similar culture before? The danger is that the culture could be so alien to the new hire, that they find it difficult to adjust.

5. Handling barriers and roadblocks: RB – “My interest in life comes from setting myself huge, apparently unachievable, challenges and trying to rise above them”

It is hard to stop someone who knows how to tackle barriers and roadblocks. CIOs need to know when to intervene. For example, in many cases that could mean stopping projects altogether to take stock of current situations or to change the direction. Create challenges for your employees and set them targets that ‘stretch’ their capabilities.

6. Successful innovation: RB -. Pioneer, don’t follow the leader, Drive for change

CIOs need to think how they can do their jobs differently to provide competitive advantage for their companies. As IT becomes standardised across many industries, it will become harder to differentiate the IT offering. Look harder, competitive advantage is still achievable through innovative uses of IT. The question is whether you as the leader can locate and exploit it?

Virgin has proved that such success is achievable. Many businesses lack of innovation is due to their fear of failures.

7. Earn respect: RB – “Having a personality of caring about people is important. You can’t be a good leader unless you generally like people. That is how you bring out the best in them.”

CIOs need to care more about their staff and have to understand and overcome any difficulties that they face in their everyday jobs. Caring managers will always be able to deliver better results.

8. Family commitment: RB – “Divide your private life from your work life. The break down in family live has played a big role in lack of social cohesion and skills.”

This is an aspect of life that I firmly believe in as well. Time cannot be turned around or replaced. It is very important that we spend time with spouses and spend time with our children. As they grow up we have to ensure that they become responsible and active citizens. A work/life balance is crucial and ensures that we work optimally.

9. Learning: RB – “People don’t leave their jobs through lack of pay – they leave because they aren’t valued. Many companies leave people in boxes; encourage them to be adaptable and innovative.”

All great leaders have made it a habit to constantly learn. RB constantly interacts with his employees and is always open to suggestions on how to improve the business or to welcome ideas about new business.

10. Business reputation: RB - ‘ Detached from values, money may indeed be the root of all evil, but linked effectively to social purpose; it can be the root of opportunity.

Richard Branson believes in the power of money to achieve a better world and he constantly strives for that through his Virgin unite charity. As he became involved with the airline industry, he started to look into ways of offsetting the carbon footprint of Virgin through the usage of eco-friendly fuels etc. Companies’ need to support the eco system that they operate in.

CIOs need to understand that IT systems can enhance and assist companies to become better corporate citizens and need to look for these opportunities

11. Follow your instinct: RB – ‘Never let facts get in the way of a good idea. If something is what you really want to do, just do it. Whatever your goal is you will never succeed unless you let go of your fears. It’s easy to give up when things are hard but we have to keep chasing dreams and our goals; once we decide to do something, we should never look back, never regret it. I rely on my gut instinct more than thick reports.”

CIOs need to listen to their inner voice and recommend changes accordingly.

12. Create and nurture ‘the correct culture.’ – RB-“Staff first, then customers and shareholders, Shape the business around the people. Having a personality of caring about people is important. You can’t be a good leader unless you generally like people. That is how you bring out the best in them. For the people who work for you or with you, you must lavish praise on them at all times,” Branson says. “If a flower is watered, it flourishes. If not, it shrivels up and dies. People don’t need to be told where they’ve slipped up or made a mess of something.”

13. Develop a Clear Vision–and Stick to It. – RB – Around the world we’re looking at taking the brand into a number of different industries. Our criterion is, will it fulfil the Virgin yardstick of being good value for the money? Will it enhance the brand by bringing great quality? Will we have fun doing it and can we make it profitable? If those criteria work, then we’ll seriously look at a new industry.”

Above all, you want to create something you are proud of…. That has always been my philosophy of business. I can honestly say that I have never gone into any business purely to make money. If that is the sole motive, then I believe you are better off doing nothing

14. Relax and feel at home – RB –“Work should not be a chore and should be fun. You want to have fun at home; why shouldn’t you have fun at work?”

CIOs often forget to create a culture of fun within their department. This results in a high turnover of staff. Create strategies such as allowing staff to spend a percentage of their time on projects that they want to do. The more staff enjoy work, the more productive they will become.

15. ‘Image’ is everything. – RB – “Outstanding brands are built around great people who deliver consistently great customer service every day.”

CIOs need to change their images from just being technology leaders to leaders who understand business and can apply their strategic IT and business skills to the wider business.

16. Employees’ performance: RB – “As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation. I have to be good at helping people run the individual businesses, and I have to be willing to step back.”

Branson hires the best and brightest people that he can and then allows them to have a stake in the ownership of that business. CIOs need to become better at delegating tasks, trusting employees to get the job done.

17. Earn respect by ‘listening’: RB – “You learn more by listening to other people.”

18. How do you run this company? RB – “I’ve had to create companies that I believe in 100%. These are companies I feel will make a genuine difference. Then I have to be willing to find the time myself to talk about them, promote them and market them. I don’t want to spend my life doing something that I’m not proud of.”

19. Time Management: Richard Branson spends an equal third of his time on trouble shooting his businesses, new projects (business/charity) and on promoting and marketing his businesses while creating time for family and vacations.

This post is from

Mr .Amhed's Blog :http://mubbisherahmed.wordpress.com.

Courtesy & Thanks to Mr Ahmed.

Measurement and Management: Contemporary concepts and Change management. All measurement is not management.

noreply@blogger.com (Debasish Bramha) — Thu, 13 Dec 2012 08:05:00 +0000

All management is measurement. More you do accurate measure, more you accurately manage. We have been doing management or a long time before the word management came in to field more in to the professional field, and in the fields of academics. Now all firms are things to take stock of themselves globally about the management practice that they do. Now taking a stock in management is measurement. Smart individuals, firms manage properly and perfectly, be it health related , Blood pressure, Blood sugar, Blood count , PSA count or regular go for heath checkups in the case of individuals. Similarly in the case of the firm they take a weekly budget, monthly targets, quarterly un-audited Balance sheet and P&L A/c., just to measure the health of the firm’s business activity. And at end of the financial year declare results which make all the stake holders happy. Even if we talk about the Stretched Goals or Targets(Pioneered by Jack Welch) which is a part of the change management, very much measurement is required. Make mistakes and measure the mistakes that you make, learn from the mistakes that you have made. Even if you want to” Fix it “you have to measure it masterly, be it in Organizational Development, Finance, Marketing, HRM, other facets of management and facets of management change strategy.

McKinsey's CEO, Dominic Barton On The Role Of CEO..

noreply@blogger.com (Debasish Bramha) — Mon, 04 Apr 2011 06:14:00 +0000

A very interesting recent interview by McKinsey's Boss Dominic Barton.
What will be the role of CEO and the myth of CEO a very interesting interview.

Courtesy: Washington Post.

Management Lesson from Late.Prof. Peter Drucker

noreply@blogger.com (Debasish Bramha) — Thu, 31 Mar 2011 06:04:00 +0000

Late. Peter Drucker, as described as the ‘Father of the modern management” as his contribution has been stupendous and many of the modern thoughts are basically followed through of Peter.

He predicted knowledge economy .In 1959, and coined the term “knowledge worker" and later in his life considered knowledge work productivity to be the next frontier of management.

His passion for management writing was absolutely phenomenal .His out of the box thinking and deep knowledge and close observation in situations and with diverse industries is mind blowing.

In 1954 his book “The Practice Of Management” was absolutely an incredible piece of work , even if you read 100 times still it’s ever green.
His approach has been very humble, very much in line with Henry Ford as Ford said “A business that makes nothing but money is a poor business. “I read many his books his inspirations ware from Henry Ford.

His work has been more with people and the betterment of the society and business should give back to the society , which is giving a place to do and operate the business.Betterment of the society and responsibility towards the society, which are the most pivotal role for any business.

His pioneered the thought “Management by Objectives” it is still relevant, many management Guru’s and pundits criticized it, but again it’s evolving out in a newer for as the competition has increased globally. Much organization becomes directionless and is in the crossroads where we have to go back to the “Management by Objectives”. Objectives changes with passage of time as business has got perpetual existence

Peter Drucker had a similar way of introducing himself - I write - is how he used to introduce himself.

The most important lesson he has give to the managers those who follow him still today are as follows:

The purpose of company is to create a customer.

A business is defined by the needs, wants, desires a customer satisfies when buying the company's product or service.

To satisfy the customer is the most important mission and purpose of every business.

The recent book that I'm reading is " THE ESSENTIAL DRUCKER" all his sixty years of experiencing management, the maestro's knowledge has been well depicted in this book and a great tribute to Late. Prof .Drcker.

I can make out Management is an infinite science and is indebted to all fields be it in Physic, Mathematics, or Literature even Military Science.

CASE STUDY: OIL Price Rise And World ECONOMY.

noreply@blogger.com (Debasish Bramha) — Thu, 10 Mar 2011 10:29:00 +0000

Recent soaring crude oil prices over time have proved ruthless in their treatment of the global economy as well as the global economy, every time there is a spike in the crude oil price the whole world has to pay for it.

Recession has always followed after a spike in the crude oil price spike. Powerful Oil lobbies manipulated the price and the demand supply mechanism has been staged managed by these powerful lobbies, and the whole world has paid the price for this.

As of date there is no alternate to the fossil fuel, still the global economy has to heavily depend of the crude.

Recent uprising in the ARAB world and particularly in Libya, one of the largest producers of the oil in AFRICA and a powerful member in the OPEC plays a pivotal role in the global economy recovery.

Apart from the G7 nations the emerging economies like India and China are major consumers of oil; their middle class aspiration with income growth along with GDP growth has played an important role in the petroleum consumption.

The BRIC nations are front runners as fur as consumption of gasoline and they too are imports, except Russia has got enough crude reserves which can sustains it’s growth.

But the like the gravitational pull of recession, which the world is still trying to overcome in spite of huge bail out the U.S. Fed has given the U.S firms to come out from recession , there is nothing left out which the U.S. fed can give to U.S. firms.
If again the U.S economy slows down the whole world economy will loose out , as the multiplier effect will not work any more. The U.S economy as predicted has missed the target

Of its GDP growth rate of 3%, it has grown 2.45-2.55%. India and China as are growing at a level of 9-10% but the inflation is about 19%, which is equally a very bad sign for the economies is growing at 2.2 % annually .

China on the other had is taking a smarter move instead of being an export driven economy it’s like India looking to boost the domestic consumption. India has been least affected by the last recession as it’s an inward domestic consumption was very high.

But as our global economies are very much interwoven if there is a leakages in any part of the global economy, other economies starts to slow down.

According to some pundits the barrel will cost US$140 even in worse scenario the speculators and manipulators may rally up the price per barrel to US $160 by end of this year.

I’m enclosing a PPT done in YouTube where every thing has been explained very carefully.

So again in 2012-2013 we are in look out for a double dip recession? What your opinion on this?

GREATEST MANAGEMENT ADVICE-From somebody unknown.

noreply@blogger.com (Debasish Bramha) — Sun, 06 Mar 2011 11:07:00 +0000

INTEGRITY - A MATTER OF ETHICS

EXCELLENCE - A HIGHER STANDARD, TAKE STRETCHED TARGETS.

TIME MANAGEMENT - WORTH EVERY SECOND, THE MOST PERISHEABLE RESOURCE.

OBSTACLES - ANOTHER CHALLENGE SMARLTLY OVERCOME IT.

DELEGATION - ENTRUSTING OTHERS INCREASING PROFITABILITY.

GOAL SETTING - CREATES THE FINISH LINE

PARADIGMS - THE FUTURE IS NOW, JUST DO IT.

EMPOWERMENT-DEVELOPING CAPABILITIES. HIRE SMARTER PEOPLE THAN YOU.

ACHIEVEMENT - BELIEVE YOU CAN, YES WE CAN.

PROBLEM SOLVING - CONNECTING THE DOTS TUNE YOUR MENTAL SOFTWARE.

TELEMARKETING - PHONE FOR SUCCESS

PRESENTATIONS- DYNAMIC AND MEMORABLE

FEEDBACK - COMMENTS WELCOME, ENCOURAGE CONSTRUCTIVE CRITICISM.

Last But Not The Least:
COMPUTE,TAKE DECISIONS,COMMUNICATE.

Prof. Robert Kaplan.Internal Communication Plays An Important Role In The Implementation of The Corporate Strategy.

noreply@blogger.com (Debasish Bramha) — Tue, 07 Dec 2010 09:46:00 +0000

Found an excellent piece of interview from Prof. Robert Kaplan regrading communication, and how to communicate with all the layers of the organisation to make things happen.

Balance Score Card has been talked about for a long time, it's implementation is difficult, many a times in practice we fail to implement BSC.

Prof .Kaplan has been very successful in doing that after the famous work and pioneering Activity Based Costing and subsequently Balance Score Card systems.

This interview is a very clear cut thought about communication , and how it's percolates down the bottom layer so the new strategy gets implemented.

It's more of a direction oriented one , instead a direction less one.

Management Guru-Prof.Sumantra Ghoshal: Talking On Change.

noreply@blogger.com (Debasish Bramha) — Sun, 05 Dec 2010 08:23:00 +0000

Born in India, educated in the USA, worked the world-over, though predominantly in Europe, Prof. Sumantra Ghoshal was a management thinker, great teacher,prolific author, and much sought-after consultant in international management ,the turnaround Siemens AG.Philips etc.

I saw him last time in Calcutta, I think that was his last visit in Calcutta.

He came for a lecture in IIM -Calcutta.

Some good Samaritan has uploaded the video in youtube.com.

I have got some CNBC video , where Prof .Ghoshal

gave a series of interview.

The quality of the vidoe is very poor, but this man's brilliance is

absolutely unique.

Business Work Shop's experience.

noreply@blogger.com (Debasish Bramha) — Fri, 19 Nov 2010 15:44:00 +0000

Today I have been invited by one of the Fortune 500

listed Indian firm to conduct workshop in

"Agile Knowledge Management Strategy."

I will be making 60 PPT slides, this is going to be a very

challenging assignment as many Indian Fortune 500

Firms are looking out for Agile Management Strategy.

I have conducted at least 30-45 workshops as external

consultant for Mafoi-Randstad India.

I was conducting one workshop with A.V. Birla Group

on a Sunday with all their VP, Sr G.M. and CEO

attending the workshop on Benchmarking and Strategy Mapping.

There I told to all the Sr Executives to borrow all the best ideas
from around the world and across the industry.
Then I told about the "Stretched Targets", the CEO and

Executive Directors were sitting along with 25 Sr Managers.

They all kept mum. The CEO asked me a question that why

people shy away from Stretched Targets?
They are in the comfort zone, we cannot take them away

from the comfort zone, and fear of failure and then the

blame game starts.

The CEO of that A.V. Birla Group shared his experience.
He met with legendary Mr.L.N. Mittal in Mumbai, Mittal

came to Mumbai in the Late Aditya Vikram Birla

Lecture series.

Mr.Mittal told in that conference, that he to took a target to a
acquire Arselors within sixty days time.
This was benchmarked time frame that he took with
a "stretched target",mentally to acquire the

giant steel firm Arselors .

He negotiated with all global financial consortiums scouting
for money and mobilized the money.
On the 59th day he acquired Arselors. That's the mental
determination he had with him, and fulfilled it.

A very strange story, yes you learn a lot while conducting
seminars and workshops, I have seen it’s two way learning
across various industries..

Business Of Product Management Strategy.

noreply@blogger.com (Debasish Bramha) — Fri, 19 Nov 2010 06:23:00 +0000

I wrote about "Product" features are becoming very important day by day.
People are working round the big business world all
marketing strategist braking their heads .
There are basically six factors that has been
mentioned which dominates the whole thing.
Pogue's six factors which makes the product
successful and great.

"LEAF" 100% Electric Car from Nissan.

noreply@blogger.com (Debasish Bramha) — Thu, 18 Nov 2010 11:44:00 +0000

Innovation and marketing strategy,goes hand in hand.
This is widely known to be a wonderful innovation
the world looking for.

This Aoto co is very strategy specific in placement of the
cars in the global market.

The cost of the car is coming US$33,000 , rather on the higher side,
but in the long run this will come down as many innovation for
a cheaper models will come with alternate technology.

As Global Warming being considered as a major health hazard
many countries opening up,the markets for LEAF.
Nissan has adopted a complete BLUE OCEAN marketing strategy
to cater to this uncontested market.
This also an unique combination of co branding with two most
effective brands in the world Apple and Nissan.

Managing Product Innovation With Increasing The Probability Of Success.

noreply@blogger.com (Debasish Bramha) — Mon, 15 Nov 2010 08:35:00 +0000

Product & Probability: Very funny product and probability are interrelated with each other. In the basic principals of marketing the 4 P’s are the back bone for any business success.

The first P is product it may be tangible or even non tangible. Strategist and marketers are talking about innovation. New product development which I think as sub set of innovation which drives any business engine.

The speed at which the products are developed are to be developed and catered to the market place shows the efficiencies and effectiveness of the management.

Customers always look out for new features in product and services. The USP can only be maintained by the features which enhance the probability of selling and retaining the market share and capturing new markets.
I found an exiting lecture by Kawasaki which he delivered in Cisco seminar in California last year.

According to him there are four factors which matters the most for a successful innovation and product establishments.

Deep= Multiple usage, if it can be multitasking the probability increases by leaps and bound.Sony was the first to come out with the Two-in-One.The success of Sony
was really prompted other players to come out with new products with multiple features.Guy has called this to be innervation. Primarily Apples success is due to this, rather the whole revolution in the computer world has happened because of deep
features which are stable and continuous. Functionality has been the main issue for a successful innovation. Even in pharmaceutical industry , discovery of a new molecule
change the and combat fatal and dreadful diseases.Great Firms like Pfizer works on
R&D, puts money on R&D, makes things happen.

Intelligent and problem solving:Problem Solving is business. "Business is marketing", or "Marketing is Business".You and your team require intelligence to solve complex problems.Some body must be able to solve the problem, bigger the problem solving capacity, bigger the money.All successful business are successful as they can solve bigger problem successfully.Capacity building,core competence are real big words in solving problems.Excellence in solving problem leads to excellence in innovation.Solved features increases the probability of selling the product.Management consultancy firms can solve problems , and get paid for, it's a question of the magnitude and complexities of the problem, proportionately you or the demands shoots up, and can ask a price for it.

Completeness: They have to be complete, in other words they must be excellent, in new software there should not be any bugs. Customers buys and enjoys it , the WOM , brand/product advocacy happens. If it can be complete and can be tailored globally the probability of success increases.Customers requires a complete product. Completeness increases probability of marketing.It's all in the loop what we call the
perception-expectation-experience.If the loop gets destroyed the whole cycle gets destroyed , you have to call back your product from the market , a dent on your reputation. SLA( Service Level Agreements) , after sales services, warranty and promise that you make while selling the products.

Elegant: Good finishing matters a lot , it's important the finishing must be excellent. Finishing matters a lot. Sleek elegance matters a lot.
"Neighbor's envy owners pride" that's very much applicable in an elegant looks and features of a product.

I think all the four factors that Guy Kawasaki has mentioned in his lecture are in interrelated with one another. It's important for management ,as it overlaps on one another, and all the permutation and combination that your team working upon to make it a successful innovation and in turn a successful product and business....

INDIA And CHINA & The Rise Of Asian Economy.

noreply@blogger.com (Debasish Bramha) — Fri, 12 Nov 2010 07:28:00 +0000

The most common issue today discussed in the global MNC about the emerging markets, particularly in the Asian economy. The epée center of capitalism will come to Asia or in Euro Asia, loosing the prominence of U.S.

Twenty years down the line things in the economic frontiers will change dramatically.

Asian Advantage;
1. Huge Demography both in South Asia and China, and both are young demography.

2. Cheapest Manpower available in the world.

3. Manpower of all kinds, from low category to most efficient and most qualified manpower.

4. Adaptability to go global and global footprints of the Indian and the Chinese are present around the world, and they have been successful in all frontiers be it in business trade commerce to science and technology.

5. Low per capita consumption is one of the major factors to growth of the Asian countries particularly India and China.

6. One of the biggest markets still to be tapped, the global MNC will not find cake walk to enter these markets, they are challenged by local players and they pose tremendous threat to these MNC. All MNC bleed for several years in these markets and then reach break evens, but this is the future market, they can’t leave it too, it has be there in their new market expansion mode.

7. These countries had rich cultural civilization in the past, which according to some these are inherent strength if these country.

8. Both India and China missed the Industrial revolution in the nineteenth century, in one way that has been good for the world.
Major Problems.

9. In one conference some body told me if all Indians and Chinese starts consuming the energy like an average American two planets will be required, other wise the whole planet will melt down.

10. Both the countries are spending sizeable amount of their money in defense expenditure and have infrastructure problem , which is very much required to kick start a flying economy.

A very interesting figure I found out which I want to share with you all.

World’s Richest Government

Richest governments after 2008-2009 financial crisis:

1. Peoples Republic of China
National reserves: $2,454,300,000,000
2. Japan
National reserves: $1,019,000,000,000
3. Russia
National reserves: $458,020,000,000
4. Saudi Arabia
National reserves: $395,467,000,000
5. Taiwan
National reserves: $362,380,000,000
6. India
National reserves: $279,422,000,000
7. South Korea
National reserves: $274,220,000,000
8. Switzerland
National reserves: $262,000,000,000
9. Hong Kong, China
National reserves: $256,000,000,000

Out of the top nine countries only Swiss Government is not in Asia.
The rest are all in Asia.
Another very interesting fact "The USA" might have the biggest economy, but the American government is not at all rich; in fact, it can't even take out $150bn if asked to now without resorting to borrowing.

To date the US government has borrowed $14 trillion!!!!!.....

The UK, likewise, while the country/people are rich, the government isn't.
The UK government’s debt stands at $9 trillion now......

I was going through the IMD lectures and found interest lectures which I want to share with you regarding the forecasting an economy.

Business Lobbying As A Powerful Business Strategy To Win Multi Million/Billion Dollars Deals.

noreply@blogger.com (Debasish Bramha) — Tue, 09 Nov 2010 06:44:00 +0000

Business Lobbying (also Lobby) is a form of influencing with the intention of the decisions making made by the officials in the government. In certain cases the oppositions also can be influenced by lobbying.

Business Lobbying is a very useful management strategy in most of the major multi million/billion dollars deals, happening round the world.

1. Business Lobbying has been very powerful and played dominant role in DEFENCE DEALS.

2. Still today Business Lobbying is a very powerful strategy is selling armaments and ammunitions round the world.

3. The most profitable sales for all high tech defense sales. The Vise President- Defense Sales though he may generate 20% sales volume, but generates 80% profit for the firm.

4. Now in recent times both in national and international sales Business Lobbying is an important and smart strategic approach.

5. Business Lobbying today is also becoming equally important strategy in civilian market too.

6. Business Lobbying is going to stay as the fierce competition will continue coupled with globalization.

7. Technological advancement and global market acquisition will be the major objectives of any firm where professional lobbyist in emerging markets will play a pivotal role.

8. Business Lobbying and Power Brokers specially are hyper active in emerging markets.

9. Counter Lobbying is also done and it’s to be handled artfully. Washing dirty linen is a very common factor what we have seen in business lobbying.

10. Media too plays an important role as a lobbying, even media’s role is equally important, so smart lobbyist keeps the media on the right side.

Business and politics goes hand in hand. Business can only prosper if the political patronage is with them. This is a strategy adopted by many MNC s get in to new markets.

In other words, in the case of defense deals or any major capital equipment sales, influencing the purchaser or decision makers from the top makes the job easier.

Sometimes One Government influences other governments, where the government officials also plays an important role in influencing the other government to change even the laws and make it favorable to make it easy to clinch the deals.

Why 88% of Ideas Fail to Make it to Market.

noreply@blogger.com (Debasish Bramha) — Sun, 07 Nov 2010 07:15:00 +0000

This is how the Innovation Works.
Why ideas fails to make it to market.

Freemium Part-III=Free + Premium

noreply@blogger.com (Debasish Bramha) — Sun, 07 Nov 2010 02:26:00 +0000

Freemium in the management concept over the coming years will
pay a predominant role in Marketing, Branding and
Brand building too.

Many B2B, B2C new entrants will smartly use this as a powerful weapon to market their services and products in this highly competitive market space.

Internet based services use this tool as a very powerful change medium by
which it can penetrate the market at a faster space and rate globally.

As all new ventures are looking for global markets, customer base is a major factor.

Firms look out for a major global user base which is possible only through crowed sourcing. A fraction of the crowed buys the services at a premium, the firms make a whole lot of money.

The intellectual property cost should be low. Every additional product it sells the marginal revenue and the marginal profit should be very high for a
sustainable freemium model.

Going by the four P’s of marketing the first P( Product) has to be very robust and user-friendly and with exceptional novelties.

Linkedin.com is an exceptional case of Freemium concept.

As a product the Linkedin.com is an exceptional social media
site for professionals, and it can do the crowed sourcing at a
phenomenal speed, and then converts a part of it’s cowed to it’s
customers who gets the premium services which are exchanged
for money.

In the future of the Freemium will be widely used and its acceptability
will increase by leaps and bounds .

I have found the an excellent PPT on
the Freemium concepts to make and grow customers by Chris Hopf.

Understanding Freemium: How to Create & Grow Paying Customers

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Can Entrepreneurship Change the world? Can This Be Taught ?

noreply@blogger.com (Debasish Bramha) — Fri, 05 Nov 2010 07:34:00 +0000

We have found a recent phenomenon that the world is
moving towards entrepreneurship..

This is basically a change concept that happening
round the world.

Big time and life long employments are gone, you
can be sacked any day, it may not be your fault,
and the firm is not performing well, so you loose
your job.

With cut throat competition and intense globalization
has really made life difficult, this is a world of
continuous change.

Some school of thoughts is thinking that the
entrepreneurship coupled with innovation can give
leverage to your life long security of earning money.

There are lots of forums, workshops, bodies, working
on entrepreneurship the only solution to the global
employment problem.

Right from the graduate school days even in post
graduates people are only talking about
Entrepreneurship is tomorrow’s solution to the
contemporary socio economic management changes.

Start Ups, Lean Start Ups, Boot Strap Start Ups
are today’s buzz words.

You require an entrepreneurial mind set to make
this happen, the commitment, consistency, courage,
continuity, caliber, capability to be an entrepreneur.

The global GDP can also rise with more number of guys
getting in to the entrepreneurship mode.

Universities like INDEAD are successfully following
these programme.

Yes these are successful for very smart and energetic people.

You require Passion to succeed as an entrepreneur.

The Internal Analysis Of Strategic Management By Debshish Brahma got a viewer's of 10,000 Plus In Slide Share.

noreply@blogger.com (Debasish Bramha) — Thu, 04 Nov 2010 18:19:00 +0000

This post has got a view of 10,000+ in SlideSahre.
I'm sharing it once again in my blog .

Internal Analysys Of Strategic Management

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Accenture Podcast For Managerial Strategic Change Concepts.

noreply@blogger.com (Debasish Bramha) — Thu, 04 Nov 2010 06:00:00 +0000

A very useful podcast form Accenture on strategic change management.

Management Strategy:Free Plus Premium=Freemium Strategy, Part-II

noreply@blogger.com (Debasish Bramha) — Sun, 31 Oct 2010 08:22:00 +0000

In the change management concepts we come across many new basic fundamentals of Freemium.

This particular strategy has been very up coming strategy which can be used in new product position, branding, customer acquisition, up selling ,cross selling and of course the customer loyalty.

Many a time customers are skeptical about the new product and services, rather un aware about the usages of the new product and services.

1. The unique strategy is to give away some of your good product and services as a FREE to your new customers or even existing customers.

2. This strategy is a deliberate strategy by which you advertiser about your services or products. The new prospects/customers get a feel and gang about your products and services. They can give a feed back after the usage of the product and services of the new product or services.

3. The change strategy is about creating awareness in the mind of the customers. It’s a Use-Feel-Get Happy strategic business model for change management for the firms.

4. This can also be a strategy for crowed sourcing; you make a feel good proposition to all your customers for the services and the products that you innovate.

5. Particularly in many Blue Ocean start ups these sort of freemium strategy can be used.

6. In my point no 3, I talked about feel good factor, this is easier said than done. As usual customers now days are very well aware and informed about the availability, features, pricing of the products and services and value it can add to them. Playing with customers sentiments rather physiological selling are part and parcel of modern business strategy.

7. In today’s highly competitive business world and technological innovation happening rapidly coupled with globalization, you need to have new customers across the world, rather we all looking for new customers around the world to get in to the scalability of our business model. Freemium can work wonders in these cases.

8. “Inside-Out” it’s all about a me-too products, freemium works very successfully and if you have any bugs you can fix them and go for “Outside-In” products and services.

9. If a tiny fraction of the customers buy’s my “PREMIUM “product at a premium price, the strategic business model is through.

10. So my business model has to be such that low break even points must be kept in mind.

Hope you enjoy reading about the freemium business model strategy. In the contemporary management concepts many firms are adopting these concepts. In one my earlier post I have written about this concept. There will be another post on this Freemium concept..

Dr. Kenichi Ohmea’s New Concept Of “CYBER LEADERSHIP” In Strategic Change Management.

noreply@blogger.com (Debasish Bramha) — Thu, 28 Oct 2010 14:48:00 +0000

Dr. Ohmae is famous for his “3C Strategic Business Model” and many firms adopted this practice and found it very useful and it’s widely acclaimed.

His thinking and analytical process has been widely accepted by many industries around the world.

Dr. Ohmae for twenty-three years was a senior partner in McKinsey & Co, Japan. the internationally famous management consulting firm.

As a co-founder of it’s strategic management practice, he served companies in a wide spectrum of industries, including industrial and consumer electronics, finance, telecommunications, food and chemicals.

Recently in an interview with HMS America he came out with a new idea of CYBER LEADERSHIP.

As we are moving in the cyberspace at an exponential speed and Business

Leadership is an ever evolving topic as there are tremendous

“Business Leadership Bankruptcy” problem round the world.

Cyber Leadership can be wonderful concepts, as with the help of high speed communication and internet bandwidth availability, with economies of scales setting in with the massive penetration of internet and netizen round the world.

With borderless world concepts CYBER LEADERSHIP can provide wide applications round the world.

It’s basically the human intellect, knowledge, and capability and capacity which matters to be an effective leader. This can be found at any part of the world and can be widely propagated to fill up the “Global Leadership Bankruptcy” problem.

All firms looking forward towards strategic change management. This can only be possible from effective leadership drive and management initiatives.

Cyber Leadership can help in boosting the Change Management process.

Tele presence, VoIP, and with latest technologies at an affordable cost can really change the modern management space.

I think the change management consulting firm, may be the “Big Five or the Big Three”, charges exorbitant fees can take these Cyber Leadership concept and move ahead.

I’m sure cost will come down drastically and so called the “Leadership Bankruptcy” which is an acute problem can be easily eradicated.

His interview with HMS America.

Unique And Executional Strategist :Tony Hsieh The CEO Of Zappos.

noreply@blogger.com (Debasish Bramha) — Wed, 27 Oct 2010 10:00:00 +0000

Love the interview, hope you will enjoy it too.

Friend + Enemy = Frenemy. Frenemy Concept Should Be Used Strategically Must Be Used To Reap The Maximum Benefits.

noreply@blogger.com (Debasish Bramha) — Wed, 27 Oct 2010 05:37:00 +0000

1. Very commonly it’s used in the geopolitical and business world. As competition and business cartel is part and parcel of the professional business world.

2. Cartel formations are sometimes made with your know enemy who are basically your silent and known enemy, but you have too befriend them.

3. At times it’s difficult to do business with out your enemy. You can benefit from your enemy too. I think this the core concept of the frenemy strategy.

4. It’s not possible to kill the enemy in competitions, your enemy is too powerful to kill and unstoppable. That’s the time you compromise with your enemy without compromising your
specific advantages that you have got.

5. Frenemy concepts wonderfully work when you can identify your “Core Strength” and enemies “Core Weaknesses” compliment each other for mutual benefits.

6. Frenemy is an excellent strategy if it can be used properly, big firms gets rapid success with this concept .Google, Microsoft and many more at times “ the frenemy “ strategy .

7. Many big business opportunities are lost by firms as they don’t use “the frenemy “strategy properly.

8. Even the weakest competitor may have some strength which you don’t posses
“the frenemy” strategy can be used.

9. Mao said "Despise the enemy strategically, but take him seriously tactically.”
I think his political advice works wonderfully in the frenemy strategy.

10. People, firms, political parties do make mistakes in practicing the frenemy strategy. The hidden benefits of frenemy strategy is still unexplored.

Socially people are using this concept but you have to master this.
1. Don't make things worse. If your friend's nastiness only surfaces at certain times (for example, when she is stressed), try to avoid her at those times; you don't always have to make yourself available. When she antagonizes you, consider defending yourself, but tactfully so as to avoid adding fuel to the fire.
2. Keep a support system. "Make sure you have, or that you cultivate, other friends who are consistently positive and loving so you can remind yourself that a friendship doesn't have to be a love-hate relationship,"
3. Focus on the good. "If you really want to keep the love-hate friendship going, make sure you remind yourself of the traits about your friend that are loving and why you want to keep the friendship going, dwelling on the positive rather than the negative,"
4. It's your friend's problem. Even when confronting your friend, don't follow in her negative footsteps. Don't consider this situation to be your fault or let it lower your self esteem.
5. Don't let her get to you. Above all, don't let your friend drag you down. Instead, "maintain the positive, loving personality that you have despite her temporary or longstanding love-hate behavior,"
Courtesy: CNN/Life

FREE + PREMIUM=Freemium. Do Freemuim Strategy Works?

noreply@blogger.com (Debasish Bramha) — Mon, 25 Oct 2010 09:14:00 +0000

Do FREEMIUM Strategy works?

Yes it’s a debatable question, as we see lots of start ups coming up in recent times,

1.FREEMIUM is an important strategic tool for NEW Brand Building and New product perception building.

2. FREEMIUM is not at all new concept rather it is getting packaged in the new format.

3. FREEMIUM is very successful in the web business and the new cloud computing business or SaaS business models which are being generated today.

4. FREEMIUM is a short term habit formation for prospects.

5. FREEMIUM helps in relationship building.

6. FREEMIUM helps in long time relationship building.

7. FREEMIUM helps to cut down your advertisement cost and you can know your target customers accurately.

8. FREEMIUM can be used to co-create (Outside -In) a new product.

9. FREEMIUM can be considered as deferred revenue expenditure in other words active and involved advertisements.

10. FREEMIUM is an instrument for Push/Pull sale.

Again there are specific weaknesses of FREEMIUM. This particular strategy can not be used in all industry, especially in the Capital Expenditure industry.

If FREEMIUM can be properly used it can reap a handsome dividend for new start ups.

FREEMIUM is like David.

It’s like “David and the Goliath”.

Hoping to see lot of FREEMIUM strategy and very much will be used in the Change Management strategy.

Zappos:This Is Really A Change Management Strategy.Using the Internet To The Hilt.

noreply@blogger.com (Debasish Bramha) — Sat, 16 Oct 2010 20:41:00 +0000

After DELL Computers , the real internet strategic
business has been Amazon.Amazon took over Zappos.

I only think about the brilliant supply chain
antilogarithm that they have developed in order
to do an incredibly successful B2C business.

If the buyer of the shoe is not satisfied he will
return back the shoe with no shipment cost to the
logistic company.

I think this can be the most Unique Strategy for Zappos.
Clicking an idea is the most important thing.

All Retailers must have a look, and so called Digital Marketing

should give a rethink.

I think Zappos is an UNIQUE case study, can it really
be replicated in other business ?