tag:blogger.com,1999:blog-6526147189603217303Sun, 18 Mar 2012 04:41:57 +0000yahoocase studyTwitterlanding pagesemailingMicrosofthotmailYoutubeenterprise 2.0PodcastRussian WebBaiduadsOpenSocialnatural searchfunnelconversionanalyticsCPMviral marketingmicrobloggingAdWordsyandex commanderInternet MarketingDynamic Search Adsmobile adsCPCpay per clicktechnology 2.0online marketingbingSEMSMMweb 2.0biddingtrackurrussia FacebookB2B MarketingWeb MarketingKnowledge managementPPCSocial Networkingpagerank analyticsfacebookdisplay networkgoogle analyticsWeb analyticsROIAcclarorussiamulti channellead generationrussian ppc platformCTRbanner adstrackinggoogle alertsNews Content Optimizationaocial mediaM-Commerceorganic searchAlyssa Parisonline marketing viralnegative keywordspositionGoogleadgroupemail marketing for hotelsyandex directLong TailContextual advertisingPRCPASEOgoogle adwordsMarketing Planliving socialmarketingadwords conversion trackerYandexemail marketingsearch engine marketingsocial mediaSocial Media MarketingVols Wagene-commercekeywordshttp://djamelmimoun.blogspot.com/noreply@blogger.com (Djamel Mimoun)Blogger34125tag:blogger.com,1999:blog-6526147189603217303.post-225293900479009393Fri, 02 Mar 2012 08:55:00 +00002012-03-02T00:55:21.422-08:00e-commerceconversionadgroupfunnelkeywordsmulti channelGoogleanalyticsAdWords Advanced Multi-Channel Funnel Analysis using Google Analytics Advanced-Multi-Channel-Funnel-Analysis-using-Google-Analytics Multi-Channel Funnel has been in Google Analytics for a while. Although by searching "Multi-Channel Analysis" you could find a lot of great how-to articles to leverage this powerful function, but seldom of them have explored the opportunities in using it for http://djamelmimoun.blogspot.com/2012/03/advanced-multi-channel-funnel-analysis.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/CXzFqAyXjuDSNR4J0K2kLWsaPy8/0/da"><img src="http://feedads.g.doubleclick.net/~a/CXzFqAyXjuDSNR4J0K2kLWsaPy8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/CXzFqAyXjuDSNR4J0K2kLWsaPy8/1/da"><img src="http://feedads.g.doubleclick.net/~a/CXzFqAyXjuDSNR4J0K2kLWsaPy8/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-3177231245467700464Fri, 28 Oct 2011 08:40:00 +00002011-10-28T01:40:33.736-07:00CPMCPCyandex directyandex commanderGoogleYandexSEMAdWordsCTRCPA In the last couple of months I have been spending a good amount of time with Russian PPC campaigns, both in Google.ru and Yandex. Even though I personally prefer Google’s interface, as it much more user -friendly and convenient, Yandex delivers more traffic and at a good cost. Yandex.Direct provides some interesting features that automate parts of optimization tasks, such as, for example, “http://djamelmimoun.blogspot.com/2011/10/yandex-surpasses-googleru-at-ppc.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/o6US7KqLPIBpnidLErwPlcEu4PQ/0/da"><img src="http://feedads.g.doubleclick.net/~a/o6US7KqLPIBpnidLErwPlcEu4PQ/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/o6US7KqLPIBpnidLErwPlcEu4PQ/1/da"><img src="http://feedads.g.doubleclick.net/~a/o6US7KqLPIBpnidLErwPlcEu4PQ/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-5142468443925576266Fri, 28 Oct 2011 05:40:00 +00002011-10-27T22:40:41.517-07:00 I am sure many of you are wondering how it works with match types in Yandex. They do not provide a description in their Yandex.Direct help topics, and there is no possibility to choose a match type in Yandex Wordstat keyword tool. It took me a while to figure it out as well, and here is my understanding of the whole match type system. 1. The matching option that comes by default This is http://djamelmimoun.blogspot.com/2011/10/yandex-match-types-explained.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/mxi0asRL1CVkAhiySRRM5T5SuFU/0/da"><img src="http://feedads.g.doubleclick.net/~a/mxi0asRL1CVkAhiySRRM5T5SuFU/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/mxi0asRL1CVkAhiySRRM5T5SuFU/1/da"><img src="http://feedads.g.doubleclick.net/~a/mxi0asRL1CVkAhiySRRM5T5SuFU/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-3198864049785983297Fri, 21 Oct 2011 08:40:00 +00002011-10-21T01:40:04.348-07:00CPCCPMbingPPCgoogle adwordsyandex commanderYandexAdWordspay per clickCTRInternet MarketingContextual advertisingyandex directyahooGoogleSEMCPA Yandex.Direct, the PPC platform of Yandex, has been around since 2001 and is the oldest system of contextual ads in Russia (Google launched AdWords in Russia in 2002). Even though it displays ads to over 22 million people every day and attracts hundreds of new advertizers from Russia and overseas, the user interface is, let’s say, not the most convenient. Managing large PPC campaigns through http://djamelmimoun.blogspot.com/2011/10/yandex-launches-desktop-application-for.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/stXcjAXFPFJIYQCwAmIoaGTqCzY/0/da"><img src="http://feedads.g.doubleclick.net/~a/stXcjAXFPFJIYQCwAmIoaGTqCzY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/stXcjAXFPFJIYQCwAmIoaGTqCzY/1/da"><img src="http://feedads.g.doubleclick.net/~a/stXcjAXFPFJIYQCwAmIoaGTqCzY/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-7667621755960083841Fri, 21 Oct 2011 08:20:00 +00002011-10-21T01:21:00.493-07:00CPCPPCadsrussian ppc platformYandexCTRnegative keywordsonline marketingyandex directdisplay networkmobile adsSEMrussia Yandex.Direct is a PPC platform for advertizing on Yandex and their content network. Yandex hold 65% of contextual ads market in Russia, so if you want to enter this market, that’s probably where you will allocate a big chunk of your advertizing budget. Yandex.Direct ads in Yandex search results Yandex have been working very hard for a year or so to attract foreign advertisers, not only http://djamelmimoun.blogspot.com/2011/10/understanding-yandexdirect-ppc-platform.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/CvSICz9qtRfUi5oB5ZDy7MEWoRs/0/da"><img src="http://feedads.g.doubleclick.net/~a/CvSICz9qtRfUi5oB5ZDy7MEWoRs/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/CvSICz9qtRfUi5oB5ZDy7MEWoRs/1/da"><img src="http://feedads.g.doubleclick.net/~a/CvSICz9qtRfUi5oB5ZDy7MEWoRs/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-2778733862305862289Thu, 20 Oct 2011 11:42:00 +00002011-10-20T04:42:06.924-07:00CPCCPMWeb analyticsPPCadwords conversion trackerkeywordsAdWordsCTRInternet MarketingROIWeb MarketingDynamic Search AdsSEMCPA Dynamic Search Ads look like other text ads that you see on Google search results pages. But in fact they’re a new way to target searches with relevant ads that link to the most appropriate landing page, all based on the content of your website. You don’t have to choose keywords, tell Google when you add a page to your website or take it down, or create an ad for each product page of your sitehttp://djamelmimoun.blogspot.com/2011/10/dynamic-search-ads.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/Os4xsZvVv5_PTJIQJLtJspAhu3I/0/da"><img src="http://feedads.g.doubleclick.net/~a/Os4xsZvVv5_PTJIQJLtJspAhu3I/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Os4xsZvVv5_PTJIQJLtJspAhu3I/1/da"><img src="http://feedads.g.doubleclick.net/~a/Os4xsZvVv5_PTJIQJLtJspAhu3I/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-8369761973051313615Thu, 23 Jun 2011 07:10:00 +00002011-06-23T00:10:20.302-07:00google adwordsgoogle analyticskeywordsadwords conversion trackerpositionCPA                                                                                           Position preference is a feature in Adwords that allows advertisers to request that their ads are shown in a specified position for any given keyword. It is important to note that with position preference turned on, Google cannot guarantee that your ad will be shown in the preferred position 100% of the http://djamelmimoun.blogspot.com/2011/06/position-preference-in-adwords.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/Xpk39-jp4jh-zFlN-sc33Y8oUes/0/da"><img src="http://feedads.g.doubleclick.net/~a/Xpk39-jp4jh-zFlN-sc33Y8oUes/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Xpk39-jp4jh-zFlN-sc33Y8oUes/1/da"><img src="http://feedads.g.doubleclick.net/~a/Xpk39-jp4jh-zFlN-sc33Y8oUes/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-6048688005443166815Tue, 21 Jun 2011 09:41:00 +00002011-06-21T03:11:21.298-07:00Baiduliving socialbiddingmarketingkeywordsnatural searchsearch engine marketingTwitterYandexorganic searchAcclaroSEOrussia FacebookGoogleSEMAlyssa ParisPRYoutube Search marketing accounts for the largest share of online ad spending by a long shot. eMarketer predicts that it will continue to dominate in coming years.As a result, it is important to understand how your business can benefit from search marketing. The vast majority of online searches are in languages other than English; therefore, it’s important to understand how to approach search campaigns http://djamelmimoun.blogspot.com/2011/06/search-marketing-accounts-for-largest.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/ZTkMrygxl0-n3YuNePMRNkFaF2Y/0/da"><img src="http://feedads.g.doubleclick.net/~a/ZTkMrygxl0-n3YuNePMRNkFaF2Y/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/ZTkMrygxl0-n3YuNePMRNkFaF2Y/1/da"><img src="http://feedads.g.doubleclick.net/~a/ZTkMrygxl0-n3YuNePMRNkFaF2Y/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-2653834056387223505Tue, 21 Jun 2011 07:47:00 +00002011-06-21T00:47:47.464-07:00CPCbanner adsRussian WebPPCContextual advertisingYandexSEM In Russia over 46 million people used the Internet in 2010 comprising 33% of the total population according to Euromonitor which defines internet users as those using the internet from any device (including mobile phones) in the past 12 months and generally covers users between the age of 15-74. The Internet is a powerful channel in Russia for advertising goods and services while promoting your http://djamelmimoun.blogspot.com/2011/06/russia-advertising-on-yandex.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/i821jzfLxurtDnYbkUnPK6WwdnI/0/da"><img src="http://feedads.g.doubleclick.net/~a/i821jzfLxurtDnYbkUnPK6WwdnI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/i821jzfLxurtDnYbkUnPK6WwdnI/1/da"><img src="http://feedads.g.doubleclick.net/~a/i821jzfLxurtDnYbkUnPK6WwdnI/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-6964585074041050910Fri, 11 Mar 2011 11:20:00 +00002011-03-11T03:20:38.932-08:00ROIsocial mediafacebookTwitter84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start. Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for http://djamelmimoun.blogspot.com/2011/03/how-to-measure-social-media-roi.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/wibl3RMqUa7WGtypKxNJuwNNlnI/0/da"><img src="http://feedads.g.doubleclick.net/~a/wibl3RMqUa7WGtypKxNJuwNNlnI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/wibl3RMqUa7WGtypKxNJuwNNlnI/1/da"><img src="http://feedads.g.doubleclick.net/~a/wibl3RMqUa7WGtypKxNJuwNNlnI/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-944188592672388472Thu, 17 Feb 2011 10:34:00 +00002011-02-17T02:34:15.187-08:00landing pagesPPClead generation Marketing studies have shown that 93% of B2B buyers begin their buying process using the Internet.  When examining your website’s effectiveness, take into consideration the all-important landing page.   A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Follow these six ways for http://djamelmimoun.blogspot.com/2011/02/six-ways-to-optimize-your-landing-pages.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/uWYnFuEeswML6Yn0CpaMHR9jlHc/0/da"><img src="http://feedads.g.doubleclick.net/~a/uWYnFuEeswML6Yn0CpaMHR9jlHc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/uWYnFuEeswML6Yn0CpaMHR9jlHc/1/da"><img src="http://feedads.g.doubleclick.net/~a/uWYnFuEeswML6Yn0CpaMHR9jlHc/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-1739200870301522433Thu, 17 Feb 2011 08:43:00 +00002011-02-17T00:46:32.136-08:00PPCGoogleSEMpay per clickAdWordsBack in December, Google Adwords announced the limited release of AdWords automated rules, a new feature that lets you save time by scheduling automatic changes to your account based on criteria that you specify. Today we’re happy to announce that this feature is available in all accounts.If you regularly log in to your account to pause or enable ads, adjust your bids, or perform other manual http://djamelmimoun.blogspot.com/2011/02/automated-rules-now-available-to-all.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/k30PdjV3OiwoT9MtYkpleoy3UOQ/0/da"><img src="http://feedads.g.doubleclick.net/~a/k30PdjV3OiwoT9MtYkpleoy3UOQ/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/k30PdjV3OiwoT9MtYkpleoy3UOQ/1/da"><img src="http://feedads.g.doubleclick.net/~a/k30PdjV3OiwoT9MtYkpleoy3UOQ/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-2156585779392429417Sun, 11 Oct 2009 16:29:00 +00002009-10-11T09:31:58.024-07:00aocial mediatrackurtrackinggoogle analyticsgoogle alertsGoogle7 Considerations for Tracking Social Media SuccessWith more and more marketers jumping onto the social media bandwagon, a lot of questions come up. Is it possible to track metrics and ROI? What are other companies doing? Why isn’t it working? Being prepared to answer questions like these can make a difference in how a company interacts with social media and if they can succeed.How can we track http://djamelmimoun.blogspot.com/2009/10/7-considerations-for-tracking-social.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/_dPaGf7GGxN6NZWu62Je7E56BEY/0/da"><img src="http://feedads.g.doubleclick.net/~a/_dPaGf7GGxN6NZWu62Je7E56BEY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/_dPaGf7GGxN6NZWu62Je7E56BEY/1/da"><img src="http://feedads.g.doubleclick.net/~a/_dPaGf7GGxN6NZWu62Je7E56BEY/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-2243129611942374762Fri, 25 Sep 2009 08:09:00 +00002011-03-11T02:43:55.111-08:00Web analyticspagerank analyticsgoogle analytics Traditional web analytics tools like Google Analytics are a great for both small and large bloggers and publishers. However, traffic data can only tell you so much. As conversations surrounding blog posts start to take in place other places (Twitter, Facebook, FriendFeed, etc.) and people use tumble blogs like Tumblr and Posterous to quickly comment and share helpful information, tracking that http://djamelmimoun.blogspot.com/2009/09/postrank-combines-google-analytics-with.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/DYVhzvYlVY0UvyfS9Ph4LBn6UXU/0/da"><img src="http://feedads.g.doubleclick.net/~a/DYVhzvYlVY0UvyfS9Ph4LBn6UXU/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/DYVhzvYlVY0UvyfS9Ph4LBn6UXU/1/da"><img src="http://feedads.g.doubleclick.net/~a/DYVhzvYlVY0UvyfS9Ph4LBn6UXU/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-3269563534611807287Mon, 21 Sep 2009 08:19:00 +00002009-10-11T09:33:31.847-07:00email marketingemail marketing for hotelscase studyemailing With all the hype over social media during the past several years, e-mail has taken a backseat role in many ways. That’s a shame. E-mail remains a very powerful marketing tool when used correctly. It can serve as the cornerstone of permission-based relationship marketing — the concept Seth Godin explained in his 1999 book Permission Marketing. E-mail usually has a higher psychologicalhttp://djamelmimoun.blogspot.com/2009/09/email-marketing-for-hotels-step-by-step.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/V7WqDUICFZe2XTHNVj-GpTzQhXM/0/da"><img src="http://feedads.g.doubleclick.net/~a/V7WqDUICFZe2XTHNVj-GpTzQhXM/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/V7WqDUICFZe2XTHNVj-GpTzQhXM/1/da"><img src="http://feedads.g.doubleclick.net/~a/V7WqDUICFZe2XTHNVj-GpTzQhXM/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-3938098450839382940Fri, 14 Aug 2009 23:07:00 +00002009-10-11T09:35:50.666-07:00Knowledge managemententerprise 2.0For some time I have been banging on about my frustration with social media tools simply being used for marketing purposes while they also have the ability to help transform the way we do business.The following is a discussion of how different business disciplines have transformed and how marketers can gain a better understanding of social media marketing practices today from looking at the http://djamelmimoun.blogspot.com/2009/08/knowledge-management-and-social.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/sU4md39gVPrJzH4_n1bXMxnLFQw/0/da"><img src="http://feedads.g.doubleclick.net/~a/sU4md39gVPrJzH4_n1bXMxnLFQw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/sU4md39gVPrJzH4_n1bXMxnLFQw/1/da"><img src="http://feedads.g.doubleclick.net/~a/sU4md39gVPrJzH4_n1bXMxnLFQw/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-3004358178467355901Mon, 29 Jun 2009 18:58:00 +00002009-06-29T12:07:03.521-07:00Vols WagenTwitter I think this may be my favourite ad this year. For one it looks fantastic - extremely well designed and visually impactful. Secondly it works perfectly - no bugs or stalls. Finally, without appearing to jump on a bandwagon, it utilises a mainstream trend to pull you in and encourage engagement. Fantastic work!http://djamelmimoun.blogspot.com/2009/06/vw-meet-volkswagens-display-ad.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/YwkqlP1QSb7FbSE5CVflP5dcKO4/0/da"><img src="http://feedads.g.doubleclick.net/~a/YwkqlP1QSb7FbSE5CVflP5dcKO4/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/YwkqlP1QSb7FbSE5CVflP5dcKO4/1/da"><img src="http://feedads.g.doubleclick.net/~a/YwkqlP1QSb7FbSE5CVflP5dcKO4/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-7772135771390689218Mon, 29 Jun 2009 18:23:00 +00002009-06-29T11:28:10.513-07:00Apple have launched another fantastic banner campaign on New York Times, this time its the “Apple: Second Opinion” web banner featured as a rich media page takeover on the home page of the New York times. A classic synced leaderboard / medium rectangle but this time with a nice throw to a few speaking heads across the other side of the site! Nice work Apple.http://djamelmimoun.blogspot.com/2009/06/apple-second-opinion-web-banner-ny.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/IvSAxzTD3yxLuidIH-w2CFejgcE/0/da"><img src="http://feedads.g.doubleclick.net/~a/IvSAxzTD3yxLuidIH-w2CFejgcE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/IvSAxzTD3yxLuidIH-w2CFejgcE/1/da"><img src="http://feedads.g.doubleclick.net/~a/IvSAxzTD3yxLuidIH-w2CFejgcE/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-8816278247555834120Wed, 24 Jun 2009 13:04:00 +00002009-06-29T11:39:17.949-07:00f2snetaw4zDevelopment of a content marketing strategy that speaks to the target audience plays a key role in successful execution of an overall online marketing program. Companies that embrace the social web as part of their marketing mix need to consider the content created within social media channels just as much as corporate web site content.Whether you communicate to your audience via a bloghttp://djamelmimoun.blogspot.com/2009/06/content-marketing-strategy-with-side-of.htmlnoreply@blogger.com (Djamel Mimoun) <p><a href="http://feedads.g.doubleclick.net/~a/NKFVRxepH29cPDmXmk0gG66DMKE/0/da"><img src="http://feedads.g.doubleclick.net/~a/NKFVRxepH29cPDmXmk0gG66DMKE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/NKFVRxepH29cPDmXmk0gG66DMKE/1/da"><img src="http://feedads.g.doubleclick.net/~a/NKFVRxepH29cPDmXmk0gG66DMKE/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-3818872917220811151Tue, 26 May 2009 18:27:00 +00002009-06-29T11:39:49.271-07:00CPMCPCbanner adsCTR <!--BEGIN wmt_xhtml_mid.ssi--> We are in a period when banner advertising seems to be on the wane. You know, those rectangular boxes on commercial sites. Click-through rates have dipped to 0.20% for average banners and to about 0.50% for rich media banners, according to the Eyeblaster Analytics Bulletin for March 2009. That's horrible! Are banner ads dead as a viable form of advertising? Not http://djamelmimoun.blogspot.com/2009/05/using-banner-ads-to-promote-your.htmlnoreply@blogger.com (Djamel Mimoun)14 <p><a href="http://feedads.g.doubleclick.net/~a/W5MDnjxQdvrjurYYaQtZWoO4-8w/0/da"><img src="http://feedads.g.doubleclick.net/~a/W5MDnjxQdvrjurYYaQtZWoO4-8w/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/W5MDnjxQdvrjurYYaQtZWoO4-8w/1/da"><img src="http://feedads.g.doubleclick.net/~a/W5MDnjxQdvrjurYYaQtZWoO4-8w/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-1568345932626706382Sat, 25 Apr 2009 11:44:00 +00002009-06-29T11:40:19.148-07:00microbloggingTwitterWhat Happens When Twitter Gets Mainstream AttentionTwitter is getting a tremendous amount of buzz from brands, celebrities, media, politicians, and athletes. Despite the hype, it’s still a very small social networking site (likely under 10mm), compared to the social giants like Google, Microsoft, Facebook and MySpace (150-300mm), see my stats page to learn more. I assert that mainstream attentionhttp://djamelmimoun.blogspot.com/2009/04/what-happens-when-twitter-gets.htmlnoreply@blogger.com (Djamel Mimoun)2 <p><a href="http://feedads.g.doubleclick.net/~a/SotextuLlWycdraO3O1howfek9A/0/da"><img src="http://feedads.g.doubleclick.net/~a/SotextuLlWycdraO3O1howfek9A/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/SotextuLlWycdraO3O1howfek9A/1/da"><img src="http://feedads.g.doubleclick.net/~a/SotextuLlWycdraO3O1howfek9A/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-7153706957951586286Sun, 12 Apr 2009 09:10:00 +00002009-06-29T11:41:21.261-07:00SMMSocial Media MarketingI've been creating and executing social media marketing strategies for the past couple of years for clients. The crowds are swarming, and interest - in the days when program dollars are being cut to save jobs - is growing from all sorts of organizations. I hear some very common questions from a wide swath of interested parties, and would like to clarify how to approach social media. We need to http://djamelmimoun.blogspot.com/2009/04/five-phases-of-social-media-marketing.htmlnoreply@blogger.com (Djamel Mimoun)1 <p><a href="http://feedads.g.doubleclick.net/~a/n7mOXDVC0H_8XY6nKGRrA37RDfM/0/da"><img src="http://feedads.g.doubleclick.net/~a/n7mOXDVC0H_8XY6nKGRrA37RDfM/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/n7mOXDVC0H_8XY6nKGRrA37RDfM/1/da"><img src="http://feedads.g.doubleclick.net/~a/n7mOXDVC0H_8XY6nKGRrA37RDfM/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-891497132918297704Thu, 09 Apr 2009 06:24:00 +00002009-06-29T11:42:14.788-07:00This blog was written to advise advertisers of the best practices for deciding the why, what and how of re-structuring your adCenter campaigns. We hope this gives you the foundations for moving your campaigns into a more efficient structure leading to improved key performance indicators (KPIs) over time. Why would I consider a re-structure? Have you ever found yourself contemplating either of http://djamelmimoun.blogspot.com/2009/04/9-step-guide-to-get-some-structure-into.htmlnoreply@blogger.com (Djamel Mimoun)0 <p><a href="http://feedads.g.doubleclick.net/~a/043w3dhFUz2ey8ssdzbQuqu8ezM/0/da"><img src="http://feedads.g.doubleclick.net/~a/043w3dhFUz2ey8ssdzbQuqu8ezM/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/043w3dhFUz2ey8ssdzbQuqu8ezM/1/da"><img src="http://feedads.g.doubleclick.net/~a/043w3dhFUz2ey8ssdzbQuqu8ezM/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-6500179854667695274Wed, 01 Apr 2009 10:13:00 +00002009-06-29T11:44:06.769-07:00Internet Marketingweb 2.0facebookOpenSocialTwitterGoogleMicrosoftA.J. Kohn, 2009 Internet and Technology Predictions on Blind Five Year Old1. Facebook Becomes A Portal2. Identity Systems Fail3. Video Advertising Succeeds4. Microformats Go Mainstream5. Banner CTR Becomes Obsolete6. RSS Adoption Spikes7. Kindle 2.0 Flops8. Google Search Share Stalls9. FriendFeed Surpasses Twitter10. Someone ‘Dies’Jo Best, Five tech predictions for 2009 on Silicon.com1. The rise http://djamelmimoun.blogspot.com/2009/04/all-technology-predictions-for-2009-and.htmlnoreply@blogger.com (Djamel Mimoun)6 <p><a href="http://feedads.g.doubleclick.net/~a/tTjVMCLcWiqEUiwpg2yDrmW3iww/0/da"><img src="http://feedads.g.doubleclick.net/~a/tTjVMCLcWiqEUiwpg2yDrmW3iww/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/tTjVMCLcWiqEUiwpg2yDrmW3iww/1/da"><img src="http://feedads.g.doubleclick.net/~a/tTjVMCLcWiqEUiwpg2yDrmW3iww/1/di" border="0" ismap="true"></img></a></p>tag:blogger.com,1999:blog-6526147189603217303.post-5702510230623117582Sun, 29 Mar 2009 21:58:00 +00002009-06-29T11:45:13.631-07:00Social Media MarketingIn the darkness of Earth Hour, I started to ponder the nature of Social Media Marketing and the role Brands and Digital Marketing Agencies play in controlling their messages. But I found myself coming back to the same issue; Brand and Marketing Agencies no longer control the message. They need to understand and acknowledge that in this brave new world it is near impossible to control the message.http://djamelmimoun.blogspot.com/2009/03/social-media-marketing-wheres-control.htmlnoreply@blogger.com (Djamel Mimoun)0 <p><a href="http://feedads.g.doubleclick.net/~a/KdQ0J3vAkt9KFEIy81nQMm5Imi4/0/da"><img src="http://feedads.g.doubleclick.net/~a/KdQ0J3vAkt9KFEIy81nQMm5Imi4/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/KdQ0J3vAkt9KFEIy81nQMm5Imi4/1/da"><img src="http://feedads.g.doubleclick.net/~a/KdQ0J3vAkt9KFEIy81nQMm5Imi4/1/di" border="0" ismap="true"></img></a></p>