tag:blogger.com,1999:blog-6526147189603217303Thu, 01 Oct 2026 06:35:15 +0000GooglePPCSEMCPCCTRYandexAdWordsCPATwittergoogle analyticsCPMkeywordsInternet MarketingSEOWeb Marketingdigital marketingpay per clickyandex directContextual advertisingPRROIRussian WebSocial Media MarketingWeb analyticsYoutubeadwords conversion trackeranalyticsbanner adsfacebookgoogle adwordsgrowth marketingmarketingsocial mediayandex commanderA B TestASOAcclaroAlyssa ParisApp Store optimizationB2B MarketingBaiduCMODynamic Search AdsGoogle AdsGoogle Local ServiceGoogle Local Service AdsHVACIOS AppstoreKnowledge managementLSALong TailM-CommerceMarketing PlanMicrosoftNews Content OptimizationOpenSocialPodcastSAASSMMSocial NetworkingUSPsVols Wagenadgroupadsamazonaocial mediabiddingbig databingcase studyclicksclothesconversionconverstionscookies advertisingcplcrmdata visualizationdisplay networke-commerceebusinessecommerceemail marketingemail marketing for hotelsemailingemarketingenterprise 2.0funnelgoogle alertsgoogle playhotmailimpressionslamodalanding pageslead generationleadsliving socialmarketing strategymicrobloggingmobile adsmobile appmobile marketingmobile marketing strategymulti channelnatural searchnegative keywordsonline advertisingonline marketingonline marketing viralonsiteorganic searchpagerank analyticspaid searchpositionproduct-led marketingratesremarketingrlsarussiarussia Facebookrussian ppc platformsalesearch engine marketingshoesshoppingsitetechnology 2.0testingtrackingtrackurusabilityviral marketingweb 2.0yahooyoutube keywordsyoutube marketinghttp://djamelmimoun.blogspot.com/noreply@blogger.com (djamelmimoun.blogspot.com)Blogger45125tag:blogger.com,1999:blog-6526147189603217303.post-3009684710956214865Sat, 11 Jan 2025 11:04:00 +00002025-01-11T03:04:54.351-08:00 In the ever-evolving world of marketing, even the most experienced professionals face hurdles. Planning, executing, and analyzing marketing strategies isn't just about creativity—it's about precision, adaptability, and making sense of endless data streams. Let’s explore the common obstacles businesses encounter and how to address them effectively.1. Misaligned Marketing ObjectivesOne of thehttp://djamelmimoun.blogspot.com/2025/01/the-hidden-challenges-of-marketing.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-1809957822105888492Wed, 22 Mar 2023 08:25:00 +00002023-03-22T01:25:27.441-07:00GoogleGoogle AdsGoogle Local ServiceGoogle Local Service AdsHVACLSApay per clickPPCGoogle Local Service Ads Display Pricing Estimates for Specific LocationsGoogle has recently announced a new feature for its Local Service Ads (LSAs) that allows advertisers to display pricing estimates for their services in specific locations. This feature aims to help users compare different providers and find the best value for their needs.              &nbsphttp://djamelmimoun.blogspot.com/2023/03/google-local-service-ads-display.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-3895042457596171068Fri, 02 Dec 2022 13:24:00 +00002022-12-02T05:26:17.408-08:00Youtubeyoutube keywordsyoutube marketingWant to increase the chances of your videos showing up in YouTube’s search results? Here's a keyword research process you can follow.By Sherry Bonelli  Video marketing is not a “nice-to-have” marketing strategy anymore. It has become a digital marketing necessity for almost every business – from financial planners to physicians.If you haven’t jumped into the video-making pool yet, now http://djamelmimoun.blogspot.com/2022/12/youtube-seo-how-to-find-best-traffic.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-6063999073673715923Mon, 28 Nov 2022 08:26:00 +00002022-11-28T00:27:39.582-08:00cookies advertisingcrmGooglegoogle analyticsremarketingAuthor Jenni D'AltonThe words ‘cookieless advertising’ are enough for many in the digital marketing world to experience a feeling of hopeless abandonment. For years, marketers were afforded a huge amount of data such as user ID, user interests, or user habits, which they could leverage to support any of their strategic decisions. However, these glory days are soon to be over, because this http://djamelmimoun.blogspot.com/2022/11/cookieless-advertising-what-you-need-to.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-1994309643363743363Thu, 24 Nov 2022 14:31:00 +00002022-11-28T00:30:50.260-08:00analyticsbig datadata visualizationdigital marketinggoogle analytics Time and attention, as ever, are at a premium. Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. But this data must be understood, translated, and shared. Quick, clear, and http://djamelmimoun.blogspot.com/2022/11/data-vizualisation.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-801579817891343454Thu, 24 Nov 2022 14:20:00 +00002022-11-28T00:31:08.060-08:00clicksCPACPCcplCTRdigital marketinggrowth marketingimpressionsleads Digital Marketing Metrics Much of the time, you will want to start with an allocated budget. This may be tweaked as you calculate the cost per customer, but in starting with this metric you will get the best idea of ​​what your return on investment will be.ImpressionsNumber of ClicksClick-Through-RateCost-per-ClickNumber of LeadsCost-per-LeadNumber of Customers http://djamelmimoun.blogspot.com/2022/11/marketing-metrics-much-of-time-you-will.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-1962422641782343552Thu, 24 Nov 2022 13:48:00 +00002022-11-24T05:48:42.293-08:00growth marketingmarketingmarketing strategyproduct-led marketingSAASUSPsArticle By Ron Sela It’s common knowledge that the best products don’t always make it to the top. Many times great products fail, and companies have to go back to the drawing board because of a lack of strategic marketing. Time and again, the magic is in a product-led marketing strategy that covers all the bases.This read provides a detailed guide on developing a product strategy, http://djamelmimoun.blogspot.com/2022/11/article-by-ron-sela-its-common.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-6998650825463409691Wed, 28 Nov 2018 12:25:00 +00002018-11-28T04:25:18.913-08:00digital marketingpaid searchPPCrlsashopping Shopping, local searches and audience optimizations are three of the biggest considerations to keep in mind. With turkey carving set to commence on the morrow, the busy holiday shopping season is officially upon us (I’m a 40L for curious souls, love classic fabrics, timeless styles and cheese). As such, paid search marketers are gearing up for the next few weeks of data crunching, http://djamelmimoun.blogspot.com/2018/11/paid-search-trends-to-watch-for-2018.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-6505551245885289411Sat, 09 May 2015 03:30:00 +00002015-05-08T20:30:01.514-07:00A B TestApp Store optimizationASOCMOgoogle playIOS Appstoremobile appmobile marketingmobile marketing strategysocial media I honestly cannot believe I actually have to write this but this just in, pretty much entire world is on a mobile device on pretty much the whole time they are awake. In other words, the world of mobile marketing and its ridiculously enormous benefits should come as no surprise to anyone. I have written countless articles on the topic of mobile marketing going back years. I don’t http://djamelmimoun.blogspot.com/2015/05/11-things-cmos-need-to-know-about.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)0Australie-25.274398 133.77513599999997-39.953289500000004 113.12083899999998 -10.5955065 154.42943299999996tag:blogger.com,1999:blog-6526147189603217303.post-5997492047091348542Wed, 18 Mar 2015 10:29:00 +00002015-03-18T03:29:42.573-07:00 Compilation comparing average conversion rates for retail sites and other industry sectors As you will know, conversion rate is often used as a KPI to review the effectiveness of Ecommerce sites. Naturally all site managers and owners want to know, "how do our conversion rates compare?" In this post I have compiled different free industry sources focusing on retail Ecommerce http://djamelmimoun.blogspot.com/2015/03/ecommerce-conversion-rates.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-6863643326904276435Thu, 30 Aug 2012 07:38:00 +00002012-08-30T02:02:12.321-07:00amazonclothesconverstionsCTRebusinessecommerceemarketinglamodaonline advertisingonsitePPCratessaleshoessitetestingusability If you run an online store, you’re always trying to boost your sales. Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with? Don’t worry about ‘average’ rates. A good conversion rate to strive for is better than the one you have right now. There are just too many variables that affect conversions, so its very http://djamelmimoun.blogspot.com/2012/08/the-ultimate-guide-to-increasing.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-225293900479009393Fri, 02 Mar 2012 08:55:00 +00002012-03-02T00:55:21.422-08:00adgroupAdWordsanalyticsconversione-commercefunnelGooglekeywordsmulti channel Advanced Multi-Channel Funnel Analysis using Google Analytics Advanced-Multi-Channel-Funnel-Analysis-using-Google-Analytics Multi-Channel Funnel has been in Google Analytics for a while. Although by searching "Multi-Channel Analysis" you could find a lot of great how-to articles to leverage this powerful function, but seldom of them have explored the opportunities in using it for http://djamelmimoun.blogspot.com/2012/03/advanced-multi-channel-funnel-analysis.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-3177231245467700464Fri, 28 Oct 2011 08:40:00 +00002011-10-28T01:40:33.736-07:00AdWordsCPACPCCPMCTRGoogleSEMYandexyandex commanderyandex direct In the last couple of months I have been spending a good amount of time with Russian PPC campaigns, both in Google.ru and Yandex. Even though I personally prefer Google’s interface, as it much more user -friendly and convenient, Yandex delivers more traffic and at a good cost. Yandex.Direct provides some interesting features that automate parts of optimization tasks, such as, for http://djamelmimoun.blogspot.com/2011/10/yandex-surpasses-googleru-at-ppc.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-5142468443925576266Fri, 28 Oct 2011 05:40:00 +00002011-10-27T22:40:41.517-07:00 I am sure many of you are wondering how it works with match types in Yandex. They do not provide a description in their Yandex.Direct help topics, and there is no possibility to choose a match type in Yandex Wordstat keyword tool. It took me a while to figure it out as well, and here is my understanding of the whole match type system. 1. The matching option that comes by default This is http://djamelmimoun.blogspot.com/2011/10/yandex-match-types-explained.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-3198864049785983297Fri, 21 Oct 2011 08:40:00 +00002011-10-21T01:40:04.348-07:00AdWordsbingContextual advertisingCPACPCCPMCTRGooglegoogle adwordsInternet Marketingpay per clickPPCSEMyahooYandexyandex commanderyandex direct Yandex.Direct, the PPC platform of Yandex, has been around since 2001 and is the oldest system of contextual ads in Russia (Google launched AdWords in Russia in 2002). Even though it displays ads to over 22 million people every day and attracts hundreds of new advertizers from Russia and overseas, the user interface is, let’s say, not the most convenient. Managing large PPC campaigns http://djamelmimoun.blogspot.com/2011/10/yandex-launches-desktop-application-for.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-7667621755960083841Fri, 21 Oct 2011 08:20:00 +00002011-10-21T01:21:00.493-07:00adsCPCCTRdisplay networkmobile adsnegative keywordsonline marketingPPCrussiarussian ppc platformSEMYandexyandex direct Yandex.Direct is a PPC platform for advertizing on Yandex and their content network. Yandex hold 65% of contextual ads market in Russia, so if you want to enter this market, that’s probably where you will allocate a big chunk of your advertizing budget. Yandex.Direct ads in Yandex search results Yandex have been working very hard for a year or so to attract foreign advertisers, not http://djamelmimoun.blogspot.com/2011/10/understanding-yandexdirect-ppc-platform.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-2778733862305862289Thu, 20 Oct 2011 11:42:00 +00002011-10-20T04:42:06.924-07:00AdWordsadwords conversion trackerCPACPCCPMCTRDynamic Search AdsInternet MarketingkeywordsPPCROISEMWeb analyticsWeb Marketing Dynamic Search Ads look like other text ads that you see on Google search results pages. But in fact they’re a new way to target searches with relevant ads that link to the most appropriate landing page, all based on the content of your website. You don’t have to choose keywords, tell Google when you add a page to your website or take it down, or create an ad for each product page of your sitehttp://djamelmimoun.blogspot.com/2011/10/dynamic-search-ads.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-8369761973051313615Thu, 23 Jun 2011 07:10:00 +00002011-06-23T00:10:20.302-07:00adwords conversion trackerCPAgoogle adwordsgoogle analyticskeywordsposition                                                                                           Position preference is a feature in Adwords that allows advertisers to requesthttp://djamelmimoun.blogspot.com/2011/06/position-preference-in-adwords.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-6048688005443166815Tue, 21 Jun 2011 09:41:00 +00002011-06-21T03:11:21.298-07:00AcclaroAlyssa ParisBaidubiddingGooglekeywordsliving socialmarketingnatural searchorganic searchPRrussia Facebooksearch engine marketingSEMSEOTwitterYandexYoutube Search marketing accounts for the largest share of online ad spending by a long shot. eMarketer predicts that it will continue to dominate in coming years.As a result, it is important to understand how your business can benefit from search marketing. The vast majority of online searches are in languages other than English; therefore, it’s important to understand how to approach http://djamelmimoun.blogspot.com/2011/06/search-marketing-accounts-for-largest.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-2653834056387223505Tue, 21 Jun 2011 07:47:00 +00002011-06-21T00:47:47.464-07:00banner adsContextual advertisingCPCPPCRussian WebSEMYandex In Russia over 46 million people used the Internet in 2010 comprising 33% of the total population according to Euromonitor which defines internet users as those using the internet from any device (including mobile phones) in the past 12 months and generally covers users between the age of 15-74. The Internet is a powerful channel in Russia for advertising goods and services while promoting your http://djamelmimoun.blogspot.com/2011/06/russia-advertising-on-yandex.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-6964585074041050910Fri, 11 Mar 2011 11:20:00 +00002011-03-11T03:20:38.932-08:00facebookROIsocial mediaTwitter84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start. Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for http://djamelmimoun.blogspot.com/2011/03/how-to-measure-social-media-roi.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-944188592672388472Thu, 17 Feb 2011 10:34:00 +00002011-02-17T02:34:15.187-08:00landing pageslead generationPPC Marketing studies have shown that 93% of B2B buyers begin their buying process using the Internet.  When examining your website’s effectiveness, take into consideration the all-important landing page.   A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Follow these sixhttp://djamelmimoun.blogspot.com/2011/02/six-ways-to-optimize-your-landing-pages.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-1739200870301522433Thu, 17 Feb 2011 08:43:00 +00002011-02-17T00:46:32.136-08:00AdWordsGooglepay per clickPPCSEMBack in December, Google Adwords announced the limited release of AdWords automated rules, a new feature that lets you save time by scheduling automatic changes to your account based on criteria that you specify. Today we’re happy to announce that this feature is available in all accounts.If you regularly log in to your account to pause or enable ads, adjust your bids, or perform other manual http://djamelmimoun.blogspot.com/2011/02/automated-rules-now-available-to-all.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-2156585779392429417Sun, 11 Oct 2009 16:29:00 +00002009-10-11T09:31:58.024-07:00aocial mediaGooglegoogle alertsgoogle analyticstrackingtrackur7 Considerations for Tracking Social Media SuccessWith more and more marketers jumping onto the social media bandwagon, a lot of questions come up. Is it possible to track metrics and ROI? What are other companies doing? Why isn’t it working? Being prepared to answer questions like these can make a difference in how a company interacts with social media and if they can succeed.How can we track http://djamelmimoun.blogspot.com/2009/10/7-considerations-for-tracking-social.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)tag:blogger.com,1999:blog-6526147189603217303.post-2243129611942374762Fri, 25 Sep 2009 08:09:00 +00002011-03-11T02:43:55.111-08:00google analyticspagerank analyticsWeb analytics Traditional web analytics tools like Google Analytics are a great for both small and large bloggers and publishers. However, traffic data can only tell you so much. As conversations surrounding blog posts start to take in place other places (Twitter, Facebook, FriendFeed, etc.) and people use tumble blogs like Tumblr and Posterous to quickly comment and share helpful information, tracking http://djamelmimoun.blogspot.com/2009/09/postrank-combines-google-analytics-with.htmlnoreply@blogger.com (djamelmimoun.blogspot.com)