Business environment 2.0

Is artificial intelligence the powerful lever for cost reduction and new revenue generation expected by retailers?

2018-03-01T11:11:00.001-05:00

Is artificial intelligence the powerful lever for cost reduction and new revenue generation expected by retailers? Without a doubt. In any case, as noted by Pauline Gouache, Senior Consultant in the Strategy team of the Paris office of Equancy, in this forum for LSA, concrete applications are multiplying: personalized recommendation, digitalization of tasks, dynamic pricing or individualized , sales forecast ..., the prospects are very promising.

The number of startups working on artificial intelligence (AI) topics worldwide has doubled in one year, from 950 to more than 1,850! These young shoots arouse a lot of greed: they generated $ 17.5 billion in investment.

All sectors are questioning the potential of artificial intelligence for their business, especially retail players. Indeed, the colossal volume of customer data and product references, the strong issues related to logistics and inventory management, the existence of a giant competitor, Amazon, broken for years to intelligent algorithms are all reasons leading retailers to consider artificial intelligence as a powerful business lever, both in terms of cost reduction and new revenue generation.

For example, artificial intelligence is gradually taking over the entire value chain - from warehouses to stores - through the development of its prediction and image recognition capabilities. This last aspect of AI is born of deep learning and massive investments of Google for about 5 years.

So, to date, what are the concrete use cases of artificial intelligence in retail? Three categories stand out: those that are already unavoidable, those that emerge, and those that still pose questions.

The cases of essential applications

Customized product recommendation is one of the most common and mature use cases. Functionality already essential e-commerce platforms, it is gradually burst into stores via vendor interfaces. In addition, the personalized recommendation is no longer confined to digital interfaces: personalized paper catalogs are emerging. Other advances include the integration of new external data sources or context for a more relevant recommendation. New solutions, designed for the conversational and image-based business era, now incorporate the recommendation into consumer-brand conversation. This is the case of some startup, bot allowing a visual recommendation of products based on a picture provided by the user.

Automation and digitization of logistics, inventory and in-store tasks is another area in which artificial intelligence is advancing rapidly, often coupled with robots and productivity. First example: RightHand Robotics' RightPick robotic arm driven by machine learning to recognize products. He manages the "pick & place" tasks required for the preparation of e-commerce orders very effectively. In the areas of in-store merchandising inventory and optimization, we can mention Bossa Nova Robotics' US robots or the Qopius French visual scanning and shelf analytics VisionWits solution.

Emerging application cases

A potential application case concerns dynamic pricing and the production of real-time offers. If Amazon has been adjusting its prices in real time for a long time (1,736 price changes per minute already in 2013, according to Profitero), the novelty lies in the arrival of real-time pricing in stores, particularly thanks to the installation of electronic tags. For example a French specialist in electronic labeling, has joined forces with Market Hub, a real-time, demand-based pricing solution for tests at Marks & Spencer. In addition to adapting to market demand, algorithms now allow pricing to be adapted to the individual: this is the objective of Point 93, a solution that enables the point-of-sale consumer to indicate , via an app, the price he is willing to pay for the product. Their algorithm validates or not the proposed price, possibly offers another, allowing the brand not to miss the sale.

Another potential component is forecasting trends, sales and store traffic. It uses deep learning and image recognition to detect new trends in fashion and luxury from social networks, including Instagram. Otto, an international e-retailer, uses an algorithm originally developed by CERN in Geneva to predict its sales. This AI, which predicts 30-day sales with 90% accuracy, is now allowed to buy almost 200,000 items a month automatically without human intervention [2].

These examples illustrate that, little by little, artificial intelligence is no longer limited to analysis and adaptation tasks in real time, but to develop

Life Sciences and Healthcare supply chains

2013-02-01T10:01:00.004-05:00

Understanding external trends and environments has become increasingly important in the modern world. The Life Sciences and Healthcare (LS&H) supply chain is a great example of how manufacturers are aligning their internal activities with partner organizations, healthcare providers, customers and patients to meet their client’s needs and to comply with rules and regulations.

LS&H is an ever-changing field, with plenty of political, economical and sociological considerations; healthcare has to be considered a service-driven more than market-driven field. It’s essential for supply chains to work in context and understand any surrounding issues or changes that have the potential to affect supply, demand, and general processes.

Five years ago, very few large LS&H companies outsourced distribution operations, opting for big warehouses to store goods before being shipped to customers. Today, changing trends and increased competition mean business models need to be leaner and more cost-efficient. All the top 10 global pharmaceutical manufacturers outsource some distribution operations. Many of these companies are in the process of outsourcing even more. Businesses entering emerging markets are increasingly looking to outsource supply chain operations from the outset.

The continued pace of mergers and acquisitions in the field has meant companies have to change at a moment’s notice, and the facilities and resources of global supply chains mean they have the support to do so. Bringing in the existing asset and risk management infrastructure of a Logistics Service Provider (LSP) makes everything run more smoothly.

Storage and handling is a growing, complex component that needs to be put in an expert pair of hands. For example, leading LSPs are equipped to sterilize, repair and assemble medical devices. When it comes to healthcare, safe, secure, flexible, timely and compliant delivery is of the upmost importance.

This paper explains how to choose the right supply chain partner and why flexibility and understanding makes contractors worth their salt. Outsourcing provides full transparency of total supply chain costs on top of the flexibility. Manufacturers should look closely at the range of potential future scenarios as well as current requirements, to make sure the necessary flexibility is part of the assessment process.

Copyright DHL SC 2013

Social Media in Life Science & Healthcare industry

2012-04-13T12:54:00.001-04:00

Summary: In this issue, we examine the hot topic of social media in the life sciences. While some sectors of the life sciences are slower to adopt social media as a tool for engagement than others, all sectors have opportunities to improve their social media marketing.

Prepare, Interact and Measure

Social Media in the life sciences

Social media is one of the latest marketing buzzwords, and its arrival has brought a new way of speaking to – and interacting with – your audience. Many companies are wary of taking that first step into the social media conversation, but the days of choice in this matter are gone. Social media is here to stay and the question is now how to use it most effectively, not whether to use it or not.

A recent survey from Duke University’s Fuqua School of Business shows that social media spending is on the rise. The survey of 249 chief marketing officers showed that social media spend will comprise 10.1% of overall marketing budgets in 2012, up from 7.1% currently. Additionally, they expect that in the next 5 years social media marketing will comprise 17.5% of overall marketing budgets.

A review of 296 clinical research organizations show that a staggering 80% are not currently active in social media.

However, the life science industry has been slow to adopt social media as a viable marketing channel. A review of 296 clinical research organizations shows that a staggering 80% are not currently active in social media. This number will start to decrease as these companies begin to see the value of engaging in online conversations with their audiences. The opportunity for leadership is now; take advantage of it.

So, what exactly is social media and why is it so important for life science brands?
The world of social media is far-reaching. Wikipedia defines it as media for social interaction, using highly accessible and scalable publishing techniques. Translation: social media is not Facebook and Twitter, but rather the act of engaging your customers in interactive dialog through social applications (such as Facebook and Twitter – to name just two). To make matters more complicated, social media is not black and white, and there are few hard and fast rules to follow. Think of social media as an ongoing, public conversation with your customers.

Preparing Your Life Science Brand for Social Media Engagement

So how do you plan this conversation? You don’t…exactly. The core of social media is regular interaction with your audience. Too much planning can make the conversation seem contrived. Avoid broadcast-mode; don’t continually try to sell to your audience through social media channels. Instead, engage with them to bring them to your website, where a more direct expression of your sales message is acceptable and even expected.
The core of social media is regular interaction with your audience. Too much planning can make the conversation seem contrived.
A proactive approach will allow more control over a not entirely controllable situation, enabling your company to build traction and maintain a positive online reputation. Let’s get started.

The Five Uses of Social Media in the Life Sciences

First, take a look at a few of the ways brands are using social media. According to Olivier Blanchard in his book Social Media ROI, there are 5 business functions that can be enhanced by social media:

Sales – Build brand awareness and acquire new prospects via social media channels by engaging your prospects, bringing them to you and converting them to customers.
Customer Support – Monitor for social mentions from customers and respond quickly.
Human Resources – Capitalize on social networks to attract talent via trusted sources.
Public Relations – Announce new products, campaigns, contests and news. Monitor mentions and respond to negative attitudes, clarify position and invalidate false rumors.
Business Intelligence – Gather customer perceptions of your brand or competitor brands, including how these change over time and how your marketing efforts affect these perceptions.

Not all of these pertain to every situation or every brand. For example, using social media for Customer Support will make sense for a company selling laboratory equipment to researchers and scientists, but won’t make sense for pre-clinical labs or contract manufacturing operations.

The point is simple: there are multiple ways to use social media in the life sciences. Depending on your situation, many can be effective and enhance your brand. When engaging in social media, start by determining which of these functions would best be used to enhance your brand.

Social Media Steps to Success in the Life Sciences

Social media success is not achieved overnight. A solid foundation is critical to achieving long-term gains.

There are four roles that need to be assigned: police, monitor, content management, and implementation.

The following is a full-circle approach to engaging in social media and managing your online presence. It is important to note that this is intended for brands outside of regulatory supervision from agencies such as the FDA and EPA; regulated brands face a different environment – one that is too complex to cover here.

Plan Your Life Science Social Media Activities

To best lay your social media foundation, start internally. There are four roles that need to be assigned prior to implementation.

Police – Who will be responsible for ensuring that the social media activities are on goal with the brand strategy? Who will be the final decision maker? Who will ensure that all content is consistent with the brand standards and consistent in tone and form?
Monitor – Who will be responsible for monitoring social media platforms, bringing to attention any “mentions” that may require a response?
Content manager – Who will manage the development of content – either by creating the content themselves, or managing others who will develop your content?
Implementer – Who will actually be posting the content? Be realistic about the amount of time this will take and remember that a good social media program is an ongoing commitment, not a one-time event.

As with any marketing efforts, understanding your audience and their attitudes, values and behaviors is critical to developing a successful and sustainable social media presence. Do your homework. Below are some examples of questions that you will need to answer:

What are your audience’s attitudes, values and beliefs?
Where do they seek information?
What type of information is important and relevant to them?
What type of information will they share with their colleagues?

There are many ways to answer these questions, such as talking to your sales team, gathering intelligence at trade shows, monitoring relevant social media channels, asking your audiences via research, etc. Do not wait to gather perfect – and complete – answers; your understanding; will be constantly updated through the act of participating in the social media conversation.
One of the main goals of social media is to spread your brand virally, through content you provide and word of mouth that you generate. You want your audiences to discuss your brand with their colleagues and peers both online and offline. This will build your brand awareness and most likely helps to meet one of your objectives.

Once you have defined your audience and their needs, set measurable and sustainable objectives, goals and key performance indicators (KPI). You will also need to define a time period at which you will measure your results. These create accountability and provide a measurable metric for assessment of performance. For example, a CRO specializing in dermatology research may use the following:

Objective: Increase the number of RFPs received
Goal: Be seen as an expert in dermatology trials
KPI: Achieve this goal through the following:

Positive online mentions of your brand

New followers of your social media channels

New click-throughs of links leading to your content or website

Re-posting of content by followers

References to your content in other online industry sources (blogs, newsletters, social media platforms

Social media metrics can be tough to establish and measure. The link between a measurable KPI and your ultimate sales objective can be difficult to chart in detail.
All of these KPI will expand your brand awareness, bring prospects to you, disseminate your brand message and increase your brand reputation. However, there is a giant leap from social media interaction to signed contracts.

The goal is to define social media metrics that will achieve your goals, which in turn will help to achieve your overall sales objectives. In the example above, new followers and increased click throughs will help to achieve the goal of being seen as an expert. This perception will ultimately contribute to your objective of increased receipt of RFPs, which can achieve your overall sales goals.

As you can see, social media metrics can be tough to establish and measure. The link between a measurable KPI and your ultimate sales objective can be difficult to chart in detail. Even though most measurable KPI are only a small link in the chain to achieving your ultimate objective, the act of measuring them will help illuminate some steps (albeit small) in the chain.
When defining your KPI, ensure that they meet both of the following criteria:

Provide measurable results at the end of a defined time period by which you can assess your social media efforts and make any necessary changes; and
Achieve your defined goals.

Planning for Social Media Success in Life Science Marketing

Next, plan…to the extent that you can. Align your audience research with your objectives, goals and KPI. Determine which social media platforms will best achieve your aims. Develop a content calendar by determining content topics for which you have in-house expertise and aligning those with the kind of information your audience wants or needs. A key goal here is to select topics where there is a need and not a lot of information already available. These factors will increase the uptake and dissemination (or viral spread) of your content.
It is important to note that social media is like content marketing; it requires a sustained effort over time.

Now you are ready to implement your social media activities. Before you get started, it is important to note that social media is like content marketing; it requires a sustained effort over time. When engaging in social media, follow the Rule of Thirds, allotting approximately one-third of your time to each of the following areas.

Step 1: Listen to life science audiences via social media platforms.

Social media monitoring is the most important step in your online presence. Listen to your online audiences, industry influencers and even your competitors via their social media channels. What are they talking about? Can you add value to the conversation? What should they be talking about?

Research the online influencers in your industry. These are individuals or organizations that have a large online presence, a large network of followers and are discussing topics relevant to your industry. You want them on your radar and will want to be on their radar as well.
Once you’ve found your industry influencers, follow them on multiple platforms –blogs, Twitter, LinkedIn, Facebook. Regularly check their online postings to determine the issues that are most relevant to your online life science community. When monitoring competitors, read the comments to their posts and blogs as well. This is a good indicator as to how the influencer is perceived by industry peers and the depth of their influence.

Now that you are following these influencers, you can start to get on their radar by reposting their content. This is a compliment to the original poster and can grab their attention if they are monitoring their analytics.

Equally important, watch for social media mentions of your brand. Are they positive or negative? Are they factual? Are they coming from current or previous customers?

Step 2: Dialog with life science influencers and audiences via social media platforms.

Join the conversation – when, and only when – you can add value to it.
Join the conversation – when, and only when – you can add value to it. Comment on industry blogs, newsletters, videos, etc. in areas where you can offer expertise. In instances where your company or brand is the topic of discussion, determine if a response is needed and respond quickly. This chart is a handy tool to determine when and how to respond.

Engaging in conversation online is one of the best ways to get on someone’s radar. Dialog should be friendly, relevant and engaging. Try to provide an interesting perspective or ask a pertinent question. You don’t want to annoy followers or influencers by commenting for the sake of commenting. Before you hit “submit,” ask yourself: am I adding value to the conversation?

Step 3: Lead the life science conversation via your own social media accounts.

Once you have gained traction through dialoging, start your own discussion. Leading the conversation allows you to guide it to areas that can highlight your expertise. This attracts the right audience to you, increasing the opportunity for engagement.

Conversation and audience engagement are two of the keys to social media success.

Leading the conversation can occur by posting your own content, asking engaging discussion questions and polling your network. This is where your planning will be helpful. By developing a content calendar, you will have a steady stream of content to lead social media conversations. Don’t let this calendar limit you, though. If the conversation spawns other relevant topics, go with it. Remember, while content is critical, conversation and audience engagement are two of the keys to social media success.

Measure Your Life Science Social Media Activities

At the conclusion of your defined time period, look back at the objectives, goals and KPI that you set for your social media activities. Did you achieve your aims?
If so, congratulations. Now revisit these goals and adjust for the next defined period of time and keep going.
If not, look at your social media activities; where did you stray from your objectives? Were they too broad? Overly ambitious? Did internal logistical issues hamper your efforts? It may be necessary to revise your objectives, allot more time to meeting them or refine your internal processes.

Conclusion

Social media is likely one of the toughest marketing channels to plan for, implement and measure. There are few absolute guidelines, vague implementation strategies and virtually no direct metrics to measure overall performance or prove success.
Social media is likely one of the toughest marketing channels to plan for, implement and measure. At the same time, it’s not something you can afford to ignore.
At the same time, it’s not something you can afford to ignore; in the life sciences, participation is less of an option each day. As you venture into this new medium, the most important thing to remember is the best social media strategy is one that is closely aligned with your business strategy and goals.

Summary

Social media use in the life science industry is gaining traction. As you begin (or continue) your social media efforts, remember the following:

Social media is not a fad, as evidenced by the expected increase in social media spending over the next 5 years.
80% of companies in the clinical research space are still not active in social media. You still have time to develop a social media strategy, but you shouldn’t wait too long; the number is increasing every week.
Know your audience, where they are, what they value and who influences them. This information will be critical to your social media success.
1. Listen, 2. Dialog, 3. Lead. Your social media time should be split equally among these three activities.
Social media is a conversation with your audience. Don’t continually broadcast or worse yet, do nothing but try to sell. Engage your audience in social conversations.
Many social media platforms limit the size of posts. Include links in posts to maximize engagement. Get your audience to click through to your content. You’ve now moved them from a neutral site, such as Twitter, to your own website where you can monitor activity through your analytics.
Set quantifiable and sustainable goals at the onset. Review and refine as needed.

Most important, make sure your social media activities align with your business strategy.
Interested in learning about the social media activities of organizations in the life science industry? In the coming weeks, we will be publishing the results of our research into the social media activity of clinical research organizations.

Les médias sociaux sont devenus essentiels pour 90% des marqueters !

2011-11-17T15:45:00.000-05:00

Il est clair que les médias sociaux sont de plus en plus un élément important du marketing mix. Dernièrement, "Social Media Examiner" a publié son rapport 2011, bilan de l'activité Social Media Marketing. Un rapport annuel d'arpentage du marketing sur le rôle et l'application des médias sociaux dans le marketing. Le rapport de cette année a été réalisé auprès de plus de 3.300 spécialistes du marketing.

Je vous encourage à lire le rapport complet, mais vous trouverez ci-dessous un aperçu des principales conclusions et les points de données essentielles.

10 statistiques essentielles du Social Media Marketing :

1. 90% des responsables marketings ont indiqué que les médias sociaux sont importants pour leur entreprise.

2. Seulement un tiers des spécialistes du marketing des médias sociaux veulent savoir comment surveiller et mesurer le retour sur investissement des médias sociaux.

3. 58% des responsables marketing utilisent les médias sociaux pour 6 heures ou plus chaque semaine.

4. 77% des responsables marketing prévoient une augmentation de leur utilisation de YouTube et du marketing vidéo en 2011.

5. 70% des marqueteurs veulent en savoir plus sur Facebook.

6. 69% des marqueteurs veulent en savoir plus sur les blogs.

7. L'avantage numéro un du marketing des médias sociaux est qu'il est générateur d'affaires et augmente de façon considérable la visibilité de l'entreprise, comme indiqué par 88% des marqueteurs.

8. Seulement 28% des entreprises sous-traitent une partie de leur marketing des médias sociaux.

9. 32% des marqueteurs interrogés ont déclaré qu'ils ont moins d'un an d'expérience avec les médias sociaux.

10. Les sociétés B2C étaient plus susceptibles ( 50% ) que B2B ( 42% ) d'augmenter leur utilisation des annonces en ligne.

Marketing sur mesure :

Chacune de ces données est intéressantes et importantes individuellement mais il est essentiel de voir les choses globalement et d'identifier les changements majeurs dans l'industrie du marketing. Lorsque l'on regarde ces données dans leur intégralité, nous voyons un véritable processus de maturation ainsi qu'une transformation du marketing qui est somme toute encore jeune.

L'essor de la vidéo en ligne dans le marketing peut être attribuée à des marketeurs qui ont déjà une expérience avec la création de texte basé sur le contenu en ligne et sont maintenant prêts à s'attaquer à la production et la distribution de contenu vidéo qui est un ensemble plus complexe de la création de contenu sur le web. Même si, l'on peut noter que la création de contenu vidéo a été rendue plus facile avec les smartphones et les appareils numériques qui sont maintenant capables de capturer de la vidéo haute qualité durant des salons ou tout autres événements.

Un autre signe de maturation de l'industrie du marketing des médias sociaux est le montant déclaré de temps passent par les personnels marketing sur les médias sociaux pour intensifier leurs actions de commercialisation.

Il est important de noter que la majorité des marqueteurs passent maintenant plus de 6 heures par semaine sur les médias sociaux, mais que cet investissement en temps semble aussi souligner que les dirigeants marketing commencent à comprendre que le temps est un engagement nécessaire pour avoir du succès avec le marketing des médias sociaux.

Le faible pourcentage des entreprises qui externalisent le Community Management met en évidence deux faits:

-les médias sociaux peuvent être mieux adaptés pour les services marketing qui ont une connaissance fine de leur entreprise.

-les agences de marketing sont aux prises avec l'intégration du marketing des médias sociaux dans leurs offres de services existantes, chose qui n'est pas semble-t'il aussi aisé que celà !.

Brands are they more mature in the use of social media?

2011-11-14T14:02:00.000-05:00

There appears to be a real maturation of the use of social networks by enterprises, resulting unfortunately excesses that are beginning to rise here and there allows me to revisit a subject particularly dear to me: that of the overall management of information.

Many of the articles or slideshare socialmedia discussed the revolution in progress, which requires overnight almost, companies stop talking all the time, and start listening to their customers. But too often, this development when it took place, remained confined to traditional external features of the company: communication, customer relationship marketing. In the best case, we took the time to use the customer feedback to change the message or product, but generally, the functions of production and even more the strategy was not affected by this trade.

The recent study by IBM, which surveyed 300 executives and 1,000 customers demonstrates the gap that exists between the directions of marketing and customers themselves:

In the right column you have the reasons why marketing departments think that people interact with the brand. In the left users' comments and what they expect of a brand on social networks: the gap between the two is great!

The next step is the overall management of information

The next step is therefore to cross now, and what has happened so far have been a nice joke next to the challenge that are ahead tomorrow. The next step is to use all this information flowing around at high speed, with no limit of time or distance, which no longer satisfies necessarily the legal limits (Wikileaks) or commonly accepted (permeability of the spheres pro / personal) .

If one believes PWC who analyzed the results of companies that have already integrated at all levels the tools of Web 2.0, the gain is clear, and well worth the investment, to mention only ROI, but Clearly, the benefits, particularly in human terms, are much broader.

French companies and others, have for years cultivated a special feature, which is much better to control the information internally and externally. In other words, it is generally easier to know what the strategy of your box to 5 years in that dining in town asking for your N +1. This mode of operation is generally acknowledged (among others) and denied (at home) with equal enthusiasm.

With the advent and mass distribution tools socialmedia, in strata of the business between operators excluded because they are too involved in their physical activity, and the Directorate General, excluded because they are too disconnected from such realities, This traditional way of operating, which had resisted the new organizations (matrix, project mode, etc ...) is in the process of reaching its limits due to layoffs dissemination of information about FB, various leaks on the activity of a business via social networking, the poaching of executives are some examples.

However, the potential wealth of thoughtful use of this information and built that runs a whopping valuation of labor and corporate image, ability to unite its employees, positioning on the board global competitive cost, among others.

Reap the benefits but also means, above all, learn to master, including how to prioritize information to be able to freely distribute it as you wish, as well as to be able to recreate the secrecy on certain topics strategic.

Today's world to a marked tendency to the confusion, the mixture of genres, the lack of hierarchy (remember, Mélenchon and his student journalist?). The challenge ahead will be to be able to recover from the sense of order. Etymologically, the hierarchy is the order (archos) sacred (hieros), which preserves the chaos. In a world of increasingly complex, its necessity is not in doubt.

The rebalancing of corporate functions will then be around this reality, and also take into account sociological changes that have occurred over the last 5 years in the life of all its stakeholders, otherwise miss revolution in progress.

And in this rebalancing companies must be accompanied, at the risk of missing the turn for lack of objectivity internally and externally.

Please leave your comments

Le marketing mobile en forte croissance en 2011 - Boom en 2012

2011-11-08T08:20:00.001-05:00

Les États-Unis et l'Afrique du Sud ont tous deux subi quatre trimestres consécutifs de croissance à deux chiffres du trafic de la publicité mobile, selon la compagnie BuzzCity spécialiste des médias mobiles.

La société Global Mobile Advertising Index pour le quatrième trimestre de 2010 a révélé une augmentation de trimestre à trimestre de la publicité mobile de 12 pour cent, avec des annonces en hausse de 93% en 2010 par rapport à 2009, et pour 2011 la tendance est la même, avec nu boom attendu en 2012.

Un nombre croissant de campagnes venus des secteurs de Voyage et d'accueil, des consommateurs et des produits financiers, par BuzzCity. Le secteur bancaire en particulier, a axé ses campagnes de publicité mobile sur l'image de marque et d'acquisitions ciblées sur un groupe plus jeune des consommateurs.

Au cours du dernier trimestre de 2010 en Inde, l'Indonésie, les États-Unis, l'Afrique du Sud et le Kenya ont poursuivi leur domination en tant que les cinq premiers pays de la publicité mobile.

L'Inde a continué sur sa courbe de croissance - au quatrième trimestre plus de 4 milliards de publicités ont été livrés au public les Indiens - et pour la première fois dépassé l'Indonésie pour assurer la place n ° 1.

Au cours du dernier trimestre de 2010, il a connu une croissance significative dans les Émirats arabes unis, ainsi que centrale et du Sud marchés américains comme le Mexique, le Brésil, l'Uruguay et le Chili.

KF Lai est le PDG de BuzzCity

Mobile Marketer de Dan Boucherinterrogé le Dr KF Lai , directeur général de BuzzCity , Singapour.Voici ce qu'il avait à dire:

Quelle est la principale conclusion de l'étude?De nombreux acteurs de l'industrie a connu une croissance énorme de l'Internet mobile en 2010. Aux États-Unis seulement, nous avons enregistré une croissance de 97 pour cent du trafic par rapport à 2009.

données des tarifs plus avantageux sur de nombreux marchés signifie plus de personnes pourraient accéder à Internet sur leur mobile ... et plus souvent trop.

Mieux combinés signifiait aussi que plus de contenu, notamment des jeux et des applications, ont été consommés.

Mais les chiffres ne sont pas tout à fait rendre justice aux efforts en matière d'éducation des consommateurs de l'industrie a investi au cours des dernières années.

La croissance l'an dernier, sur tous les marchés, est aussi le résultat de la confiance accrue des consommateurs utilisant les services en ligne via des appareils mobiles.

Les consommateurs utilisent tous les canaux à leur disposition, y compris les mobiles, accès à l'information, de communiquer et, de plus en plus, pour délibérer.

Quelle est la constatation la plus étonnante, et pourquoi?Nous nous attendions à une augmentation de l'Internet mobile ad passer ... mais il n'avait pas prévu la rapidité à laquelle ad dépense a augmenté.

Bien que de nombreux marchés ont connu une croissance à deux chiffres dans annonceur dépense, ce revêtement d'argent peut venir avec le nuage noir de prix inflationnistes.

Sur certains marchés tels que la Malaisie, l'Argentine et le Vietnam, le coût par clic (CPC) les prix sont en augmentation et peut faire de la publicité mobile prohibitif pour beaucoup.

D'autre part, il signale également des opportunités de revenus pour les développeurs excellent contenu local.

Quel est le moteur de croissance dans l'espace de la publicité mobile? Quelles sont les tendances-vous remarqué?contenus et services mobiles à valeur ajoutée continuent à conduire mobiles ad-passer il est logique après tout, de poisson lorsque le poisson.

De nombreux acteurs internationaux se répandent certains de leurs budgets dans les marchés comme le Brésil, l'Argentine, l'Inde et au Kenya pour répondre à la demande nouvelle et renouvelée pour le contenu mobile.

Transporteurs-uns, pas tous, malheureusement, continuent de marché off-portal dans leurs marchés respectifs pour promouvoir de nouveaux services à valeur ajoutée et des produits.

La confiance des consommateurs dans les médias est sans doute mieux reflété dans les réponses positives aux campagnes menées par les secteurs bancaires, de détail et de Voyage.

Tout au long de 2010, les banques, les compagnies aériennes et les détaillants ont de marketing mobile non pas parce qu'ils étaient curieux d'apprendre, mais parce qu'ils avaient une stratégie claire numérique inclus mobile.

Aux États-Unis, les commerçants affiliés Web se tournent vers mobiles de profiter des nouvelles possibilités du milieu a à offrir - notamment chez le segment de marché prépayé.

Marketers jouent depuis longtemps dans le domaine de la «Big Four» et les consommateurs postpaid.

Comme les commerçants affiliés gagner plus de marchés mal desservis prépayées, le «Big Four» peuvent encore développer une stratégie claire pour ce segment.

Quels conseils pouvez-vous donner aux spécialistes du marketing mobile en fonction de vos résultats?La croissance du contenu mobile, et le commerce mobile, est bien sûr lié au montant investi dans le marketing mobile.

Avec une large gamme d'options, y compris les SMS, WAP, afficher des annonces mobiles, annonces de recherche, rich media et vidéo, le paysage fragmenté marketing mobile peut être compliqué.

Par conséquent, le contenu et le déploiement de campagnes de développement peut sembler un énorme engagement de marketing - et peut être rendue plus difficile avec des budgets limités.

Une grande partie de cette angoisse peut être évitée par des stratégies que les comptes pour les besoins d'affaires clairement défini, et le Voyage et les industries de détail semblent avoir développé ces puits.

In the U.S., direct marketing is in a good shape !

2011-10-06T16:50:00.000-04:00

Live from the DMA show in Boston, USA

The second day of its annual conference, held this year in Boston, the Direct Marketing Association (DMA Direct Marketing Association of America, 2500 Member) presented the figures of the profession.

Across the Atlantic, spending on direct marketing will have increased by 5.6% in 2011 to reach $ 163 billion.

In the U.S., direct marketing Trust This year 52.1% of total advertising spending. Its share of advertising spending has grown steadily since 2006. And, according to the Direct Marketing Association, this upward movement is expected to continue until 2016.

This spending growth is directly related to ROI. According to the DMA, a dollar spent on direct marketing generates sales of $ 12.03 (against 5.24 dollars for advertising as a whole).

10 Marketing Trends in late 2011

2011-09-28T08:34:00.001-04:00

Consumption patterns are changing and sales methods as well. To win the heart of their target, the marks must learn to adapt their speech to a constantly changing environment. In marketing, the truth of today is rarely tomorrow's.

How do the packaging these days? What products that appeal to consumers? How the brands they give new life to their customer relationships? Discover new consumer concerns ... and marketers.

1. Packaging

As one of the main criteria for purchase, the packaging of a product is also changing according to the fashions and habits. A visit to the store can realize that the trend is looking for practicality. A target that follows two concerns: the time savings for consumers and the aging population, a major marketing challenge for years to come.

Objective: To avoid difficulties in opening packages aesthetically successful but not ergonomic.

The openings are easy and formats doypack integrating all possible options, since the opening up resealable spout, now in bloom on store shelves. The approach is sometimes taken to extremes, like toothpaste destitute packaging found in stores Leclerc stores.

2. Gender Marketing

According to Faith Popcorn, the coming months herald the end of "gender marketing," marketing differentiated between men and women.

Exit Coca zero and therefore the Diet Coke, welcome to products that combine values rather male such as technology and women as a concern for the environment. One explanation for this? "Women are increasingly influential, powerful. And men become more sensitive, collaborative and connected." Convergence of the concerns of everyone who spends so unisex products such as the Apple brand, merging technology and art.

3. Special Offers

That the consumer research today is the immediate free in all its forms, the immediate reduction in hand or purchased on 2 + 1 free. A trend confirmed by the publication of the quarterly survey PromoFlash that reveals a growing promotional pressure in hypermarkets and supermarkets.

4. geolocation to attract new customers
To attract new customers, sites such as location-based Foursquare, Twitter and Facebook want to make hyperlocal. These sites can offer promotions in real time to pedestrians passing by a shop or to motorists stopping at a gas station. A positive experience if we are to believe the Radio Shack brand, which specializes in consumer electronics and special offers which will notify users Foursquare logs near a Radio Shack store. Result, they spent an average 3.5 times more money in its stores that consumers lambda.

The reason? Younger and therefore more "early adopters" than other consumers, proponents of social networks tend to buy more sophisticated and therefore more expensive.

5. Co-branding: two stronger

The creators of the ready-to-wear Kitsune creating a line of JM Weston shoes, Burger King and Eurostar, which communicate with each other, Coca Cola cans that launches branded Raving Rabbids ... Partnerships between brands flourish in many forms. This co-branding, which allows two brands combine their expertise and their images to enhance their product offering, definitely on a roll.

I must say that this creation of shared value allows each brand to find his account of research awareness to share the attributes of each product.

6. "Street look" in fashion campaigns

It suggests that the trends do not exhibit themselves more on the podiums but in the street. Bloggers like The Sartorialist and Garance Doré set the tone with their unknown photographed in the street, models of the ordinary. A fashion design may be more human and more accessible making clothes which each brings a personal touch.

So this wave of "street look" that marks a growing surf through advertisements that give the impression to capture moments of life, moments of sublime strength by wearing your favorite brand. We refer of course to the mark Kooples who has posters of couples dope on the street or in the boxes his trademark

7. "Down aging"

Blogger Trendhunter, observed this year in the 2011 revival of "down aging," the famous return to childhood for a class of consumers nostalgic for an era of recklessness. The brands were well taken the measure of this phenomenon as evidenced by the rise of the retro wave.

Broken down in pubs revivals such as Vespa Piaggio or RayBan Wayfarer, products fragrant years of carefree, havens in times of crisis.

8. Advertising deployed projected on the walls of major cities

Halfway between street art and display areas, the beamvertising attracting more and more advertisers. Brands like Nokia, Rexona and Puma are regular users.

The use of projectors for the development of a device to render stunning visual animations and projection surfaces unlimited gives new life to the concept of guerilla marketing if we are to believe the surprised looks of the people of New York and other world capitals that have been in recent months, attended the magnificent visual spectacles ... and promotional materials.

9. The customer experience increasingly virtual

Visit the virtual store, or guided by mobile, paperless loyalty cards and coupons, mobile payments ... simplified It is clear that the customer experience on the shelves takes a turn more and more virtual. And if the digital invites himself more and more often in real life, he must greatly to the development of smartphones that will soon be unavoidable.

One can also think that the act of purchase is also influenced by the help of augmented reality, this technique for superimposing a virtual image on a 2D or 3D image of reality, in real time, while having the opportunity to interact with the whole. Example, you can see on your terminal the product from its package or fully assembled. Clearly taking shape a future where the Internet, social networks and technological innovation will make it more interactive customer relationships, and brands.

10. Nature friendly products

This can be seen for some time, consumers are increasingly concerned about their ecological footprint and the origin of products they consume. Well this is not about to stop.

Brands have correctly identified the research ethics and communicate more on the "naturalness" of their product. The latest example, Volvic bottles that incorporate plastics plant in their composition and have been designed to significantly reduce their environmental impact. Recognizable by their green cap, these bottles will satisfy consumers looking to rediscover values like love and compassion on behalf of the social and environmental awareness.

Please leave your comments. Thanks to JDN.

How to Use Twitter to measure the degree of customer satisfaction ?

2011-09-23T11:27:00.000-04:00

Use Twitter search and smileys!

I will present here a small trick to find out what consumers think of a brand or product on Twitter.

Been Twitter Search ?. This site allows advanced searches on Twitter. A big advantage of the site is that it is possible to take into account the emoticons (smileys). It can therefore be measured, with varying degrees of efficiency, the positive and negative.

How? Simply by including the different smileys in research::)): D or: (: /: $ instance.

Example :

Take the example of Comcast firm and see what he says it well:

And what is said of negative :

Conclusion :

In the end, the result is quite convincing even if does not apply to all tweets. We have a comprehensive overview of what is said positive or negative, and it is a free tool to use interesting for companies who wish to manage their customer relationships.

Twitter Search is also useful to monitor and the day before the launch of a product or service, as well as for major brands for small businesses in a country, or just a city.

How to Integrate Customer Service Into Social Media Marketing

2011-09-23T11:09:00.000-04:00

Social media has changed customer service from being a support function to being an extension of marketing. In the social media ecosystem, customers want to know that you're listening and responding. As your organization's front line, customer service is where your company becomes real to prospects and buyers by engaging with the public and showing your firm is real and cares.

With social media, you have to win your prospects, customers, and fans with every interaction across platforms. As your company's point of interaction, customer service is critical to your social media marketing efforts. Zappos is the poster child of amazing customer service across social media outlets. From a customer service perspective, when it comes to social media networks, 46 percent of customers want to solve a problem and almost 40 percent want to give retailers their feedback according to research from Cone, Inc. Additionally, roughly four out of five customers seeks a special deal (Source : H.Cohen).

12 Social Media ways to enhances
Customer Service

Here are 12 ways social media supports customer service and extends your marketing efforts.

1. Gives business a human face. Social media's engagement and interaction makes online businesses more personable and shows that someone is home. This transparency starts building customer trust. To this end, it's important to have social media guidelines in place to help employees with their social media interactions.

2. Listens to what customers are saying. With the help of social media monitoring tools, customer service can hear what consumers are asking, provide timely responses, and determine early warning signs of PR and other issues. (Note: social media monitoring may reside in different areas of an organization.) In the current social media ecosystem, it's critical to have a crisis management plan in place to mitigate potential problems.

3. Proactively engages with prospects and customers. This interaction shows that the people behind your company are real and care. Accomplish this with a wide range of interactions such as tweets, Facebook postings, and boards as well as unilateral communications like blog posts.

4. Provides additional product-related content. Use a wide range of formats from online videos to blogs. In addition to specific purchase information, show how to use the products. Here is a consumer-made video explaining how to apply eye color.

5. Answers product-related questions. Real-time and asynchronous conversations can occur on your website, a third-party media site, or a social media network like Facebook. One benefit is that other customers can respond to a confused customer with a direct answer. While the answer may not always be to your liking, it has the authority of being from another customer and reduces your customer service department's workload.

6. Supplies alternative contact channel. Remember, prospects and customers will use any and every entrance to talk to a human and get answers to their questions. Social media-delivered customer service, at least for the short term, tends to be used less on a relative basis, translating to better service.

7. Gives customers a channel to talk to each other. As a marketer, get over yourself! With social media, on your website or on a social networking site, it's not about you, it's about the overall customer-to-customer conversations. You just provide the environment that they want to visit.

8. Shares customer feedback. Often it's ratings and reviews. The benefit is that reviews can help qualify and endorse your product in ways that your staff can't because customers trust other customers. The challenge is that negative issues like United Breaks Guitars' can be amplified due to social media's free media and distribution platforms.

9. Celebrates your customers. By gathering your prospects, customers, and fans on social media platforms, you shine the spotlight on your customers. Oreos does a great job of this with its Facebook page that shows customers eating Oreos.

10. Shows customers behind the scenes. Use social media to give customers a view of what your firm is like. Think broadly in terms of blogs, photographs on Flickr, online videos, presentations, e-books, and LinkedIn.

11. Makes special offers. Social media presents another venue to share the love with your customers. One way to do this is through social media-only deals. Consider it an extension of customer service's ability to close and upsell customers.
12. Create new purchase options. While many companies haven't started testing social commerce, it's a rapidly growing area.

5 Ways to Measure Social Media Customer Service

As with any marketing and/or social media effort, it's critical to set your objectives and create related metrics to assess your success. Here are five metrics to help you monitor integrating social media into your customer service delivery.

1. Number of interactions. Track the number of fans and followers. Bear in mind you may need to entice consumers with special deals and bonuses. Additionally, understand how each platform works and how to be part of the community, or your actions will backfire.

2. Number of issues identified and responded to. In addition to participating in the conversation on your website and tailored company outposts like Twitter and Facebook, use brand monitoring tools to find and reply to consumer issues.

3. Content creation. Track the amount of content that users contribute in terms of ratings and reviews, social media interactions, photographs, videos, and other formats.

4. Sales. Measure sales related to your social media customer service efforts. Have they contributed to your overall sales? Are these efforts helping customers decide what to purchase and do they contribute in a positive way to your brand association and company revenues?

5. Customer service resources. Consider these three important elements. Are you reducing customer service inquiries via other channels? Social media translates to a lower cost channel in many cases. Are you allocating customer service headcount appropriately? Do you have enough people assigned to each channel? Also, monitor for increased usage as this channel becomes more efficient. People who didn't want to deal with customer service may do so on social media.

Social media has changed how consumers and companies view customer service. Now, customer service fulfills a variety of different functions including enhancing your marketing.

Is your firm ready to meet these new opportunities?

Are there any other customer service points that you'd add to this list ?. If so, please include your perspective in the comments section below.

Social Networks : Purchases of fans are increasing !

2011-06-24T09:49:00.000-04:00

As I described in my series of articles on the ideas of social media marketing, you can buy love, it is even the oldest profession in the world, but it will not be paid back .

Drifts advertising in social media rage, with bidding on purchases of delirious fans that can compensate for the fact that to have little to say or share.

So we approach a new marketing bubble where it was announced valuations of "fans" quite expensive recruited to a sum of $ 136.38 fantasy (note cents is to make "real"!). This is the classic confusion between precision and accuracy. For what is the value of "fans" on Facebook, the proportion of ghosts (false accounts, accounts fanciful, multiple accounts created during a game, and even accounts of deceased persons etc.). Is so important [1 ], this figure does not mean anything.

Worse, there is behind the vague notion that figure (very vague), and misleading, as a fan = x% of a sale. I can assure you - at least among the 200 largest U.S. socialmedia.org accounts to which I belong - I could not verify this.

This is not new. We have experienced this kind of madness in the late 90s. Is the mass return of soup vendors, marketers at 4 in ("get rich quick") and researchers from immediate ROI.

The only concern is that want to place an inordinate value on what is not worth the trouble, you end up generating a bubble and destroy value, not create it. It is even the definition of a bubble. Therefore, if you make mistakes, Facebook will soon read: you do not have enough fans? Buy! (It is certain that for large budgets, $ 9,000 for 250,000 fans this is nothing
To be continued ...

[1] see this experience interesting, even if it is not very scientific and not, of course, 83% of accounts are not false, but many are inactive, I will continue my investigations on this subject.

Gartner predicts a boom in investment in mobile Ads by 2015

2011-06-20T09:13:00.001-04:00

According to the consulting firm, revenue from mobile advertising should be more than $ 20 billion in 2015.

20.6 billion. This is the dollar amount should represent the worldwide sales of advertising on mobile phones in 2015, according to estimates by consulting firm Gartner.

This year, revenues from mobile advertising are expected to represent $ 3.3 billion, more than double those of last year.

In your opinion : The loss of members through Facebook would make sense?

2011-06-14T17:54:00.000-04:00

SocialMediaToday return date on the information that has made the rounds of blogs and Twitter accounts these last few hours: the loss of 7.5 million members (cumulative) by facebook in the U.S. and Canada in recent months.

The article tends to take a little height and parallel to the erosion of community with the cycle of trends at Gartner.

The alarm bells would thus not necessary if one sticks to this pattern, the start of the 7.5 million members matching "merely" to a phase of "disappointment"that will be followed shortly a new phase of recruitment.

Frantic optimism or clairvoyance to you?

Social Media tools are useless without a real social media strategy

2011-06-06T10:27:00.000-04:00

According to the a recent study , more than 70% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook. It's correct but don't forget to settle a strategy before starting...

Tip on Google "social+media+increase+business", and about 63,300,000 results appear.

With this in mind, many small online businesses are flocking to social media – 77.5% plan on spending more on social media in 2011.

69% of business owners say they use Social Media at their companies.

41% of those who don't currently use it, they plan to start using it in the next few months.

89% reported using Facebook.

62% say they definitely see social media as a viable way to communicate with customers

Here’s a few reasons why:

Social media is a cost-effective way to establish relationships with customers.
Social media serves as a great source of open feedback and competitor intelligence.
Fans/Followers of branded social media pages are more likely to buy from that company and recommend it to friends and family.
Everyone else is doing it.

Wait, “everyone else is doing it?” That doesn’t seem like a very good reason to start a social media campaign!
Unfortunately this is the rationale many small online business owners use when entering the social space. But the problem with an “everyone else is doing it” approach is it typically leads to a haphazard social presence.
Sound familiar? If so, it’s quite possible that your social media strategy isn’t a strategy at all. Instead, it’s more of a mix of tactics thrown together under the guise of a strategy. But what’s the difference?

A strategy is a comprehensive plan meant to achieve a long-term objective. A tactic, on the other hand, is a specific action within a strategy intended to help reach the designated goal.

Now that you know the distinction, here’s a step by step guide to ensure your social media efforts form an actual strategy:

1. Set your social media objectives.
What do you ultimately want your business to achieve from social media? Some ideas include: brand awareness, thought leadership, networking opportunities and SEO benefits. While it’s tempting to set your strategic objective to “all of the above,” you need to pick one and stick with it – other positive results will coincide with your growing social presence.

2. Choose the right channels to meet your objectives :
Next, take a holistic approach of integrating various social media channels to achieve your set objective. This means that you need to carefully select which tactics to use within your campaign – you can’t be everywhere at once, so choose the channels that will best help reach your goal.
Here’s some aspects of various social tactics to help guide your pairings:
Blog:

Serves as premier outlet for offering fresh content that’s pertinent to your defined audience
Lays foundation for spreading unique content across the web

Facebook:

Establishes a “face” for your brand via addition of photos and personal information
Facilitates an interactive community with wall posts, discussion boards, fan photos and likes

Twitter:

Presents chance to expand social network and find influencers in specific industries
Lets users share your content, including blog posts, articles, etc.

LinkedIn:

Provides location to establish business credibility and share business information
Offers place to join relevant groups and make connections with other thought leaders

YouTube:

Allows for repurposing of customer videos, product tutorials, testimonials, etc.
Supplies vehicle to comment on others’ videos and reach out to those with similar interests

As an example, if the objective of my social media strategy is to establish thought leadership within my industry, I would start with my blog to create unique, relevant content and use Facebook and Twitter to spread that content. I’d also use YouTube to create educational videos related to my blog. As you can see, by purposefully mixing various tactics, I’ve put together a comprehensive strategy to achieve my thought leadership objective.

3. Alloting the right Budget :
One reason why social media users may not be seeing the results they've hoped for is that they aren't alloting enough of their budget to their efforts.

43.2% said they alloted between 0 to 10% of their marketing budget to social media in 2011

4. To have a real engagement :
You have to update regularly.

36.5% of users say they post new content via social media once a week or less !. 10% of those users say they update less than once a month !!

Regular and active engagement is a big part of success with social media. If this users put more time into their campaign it might positively affect their results. When social media is done correctly, relationships will build naturally.
5. Establish a timeline for completion :
Another integral part of any strategy is creating a timeline to reach your goal. By setting monthly or quarterly benchmarks, you can objectively gauge your progress. The key to this step is establishing smaller goals within each tactic for measurement against your deadline.
Going back to our thought leadership example, you could set benchmarks of establishing 5 blog relationships and posting 8 articles on your blog by the end of July. And by the end of August you could set a benchmark of making 3 guest blog appearances and posting 2 educational videos on YouTube. Of course the numbers will vary on a case by case basis, but you get the idea.
While creating your benchmarks, it’s advised to dedicate a certain amount of time to executing your strategy. Far too many small online business owners strongly launch a social campaign, only to drop off the face of the earth 6 weeks later. Just like any strategy, social media takes time, so make sure you’re ready to make the long-term investment before diving in the pool.

6. Put together your metrics :
To provide a legitimate strategy, you must establish metrics to gauge your progress. The easiest way to do so is creating key performance indicators, or KPIs, for each of your tactics. Some KPIs include: number of Twitter followers, number of YouTube views, number of blog subscribers and growth patterns for each metric.
It’s easy to fall into a trap of setting arbitrary numbers for your KPIs. Hitting 500 Twitter followers sounds nice, but what does that really mean? Instead, it’s best to base your KPIs on your objectives, so perhaps setting a KPI of adding 50 influential Twitter followers is better aligned with a thought leadership goal.
Whatever the case, be sure to track results against your metrics to see how you’re performing in each of your channels – this will allow you to make proper adjustments.

7. Deploy, measure, adjust :
The entire point of setting objectives and benchmarking them is to make sure that your strategy stays on course. If you’re exceeding your KPIs in one channel and are way behind in another, you have an opportunity to evaluate your execution and make alterations as necessary.

It’s okay to shift course if things aren’t working as planned – the beauty of a true strategy is that you can make changes along the way to better achieve social media success.

And there you have it – a five step plan to legitimize your social media efforts! If you haven’t gone through this process or you identified with the “everybody else is doing it” mentality, it’s a good bet that your social media strategy isn’t really a strategy after all.

Fortunately, in this ever-evolving medium, your online business can quickly adjust to better maximize the bountiful benefits social media has to offer.

40 tools to find better use for Facebook

2011-06-03T08:57:00.000-04:00

In the wave of social networks, Facebook is required from all generations. Despite competition from other networks like Twitter, Linkedin ... Facebook, and general public, is maintained and increased its number of registered. After 6 years of existence there were nearly 180 million users of Facebook community network in Europe with over 20 million in France. Here is a selection of tools that help you maximize your presence or to discover cool applications!

Confidentiality and privacy

The manual of privacy on Facebook : we have translated a nearly comprehensive manual on parameters to know to protect his privacy on Facebook. Strongly recommended reading!
Privacy Defender : This application analyzes the privacy of your Facebook profile. Once verified, it automatically adjusts the settings of your account according to your choice. You will have a Visual you can well realize what can be seen, and by whom.

Reclaim privacy : a button to discover if some of your privacy settings are problematic.

GreaseMonkey: Download it to your Firefox browser, and this extension will allow you to run the script "Remove Facebook Right – Column". This script will eliminate the pub right column! Available also on Chrome.

FacebookBlocker : an extension to block all the links and the Facebook social plugins. If you have really tired...

I Shared What? : test applications to which you have authorized access on Facebook. A bit of cleaning is necessary!

unfriend finder : find which removes you from its list of friends.

Search engines

Facetofind:Find all the videos posted on Facebook via this search engine. just inform your keywords to easily find these videos on Facebook.

Social Searching: To probe its Twitter and Facebook accounts. Social Searching is particularly interesting in the sense where it allows to search from a remote date.

Greplin: The service that was missing from social networks. This engine aggregates indeed multiple profiles: your Gmail, Facebook, Twitter, LinkedIn, DropBox accounts... The list is long enough. It allows you to find all of the content that you have been able to share on social networks.

OpenBook : a research in the statutes Facebook service. Before any intended to realize the importance of close its profile to the public!

Recommendations and aggregation

LikeJournal: Want to find your facebook Likes? With this tool you will be able to recover them. It's a site, supported extensions for Firefox and Chrome, which is responsible to list everything you loved.

Likester: A service for analyzing the "likes" on Facebook. Compares your likes with your friends!

Friendtaste: An application that offers you to know the preferences of your friends. The tool focuses on music, emission TV, films and video games. The result you appears as a mosaic.

PostPost: This application offers you the possibility of creating a page Recalling newspaper columns, by aggregating and presenting articles, images and videos posted by your friends. An original way to read its news Facebook! By default, all types of content will be presented, be it articles, videos or images.

Egobook : If you share on Facebook, Egobook you like it. The site allows you to create a custom from the articles, posted photos, the messages of the wall and the comments of a Facebook profile. The book will also include the top 20 largest commentators and a mosaic of your friends.

Tumbup : an engine of social recommendations, based on the tastes of your friends.

Facenews : discover the links your friends have shared.

Fun applications

Comic Mashup:: it generates a comic related to one of your stories on Facebook. This site connects to your Facebook account and allows you to create a comic story from your posts or those of your friends.

Facebook Symbols: : to energize your messages, publications, and other comments of small images, symbols, this list will be much useful. Use with moderation however!

My Friend Tracker: : proposes to create a computer graphics to your friends! Therefore, you can easily map your friends with a few key data concerning them. The proportion of men and women, age, groups they prefer, their geographic location, etc.

Placebook: This application proposes to locate your Facebook friends in the world. Rather nice, to plan next vacation for example...

Fake wall: It is a generator that allows you to create a fake Facebook wall with a few clicks.

How Many Friends Do you Know:Do you know your friends? This Facebook game shows you ten avatars of your friends you have 5 seconds to type the name of the person in question. For those who have put real photos, it should not be a problem. In contrast, good courage with avatars, landscape images and photographs of celebrities...

Fake Convos: Allows to create false conversations on Facebook very similar to the original... Indeed, everything is exactly as on the famous social network, logo including - perhaps future issues to consider, indeed? In any event, for the moment, Fake Convos works very well...

Newsfeedmail : Faebook is blocked at work? Newsfeedmail send you 3 hourly email with all your Facebook News feed. You will receive all the news and updates from your friends and photos they post.

TheFriendMail: : a similar to the previous tool!

Tools for Fan pages

Facebook showcase : Want to create an original page fan? This gallery offers you examples by topic. Ideal to see what is being done.

LikeAudience: The service will allow you to learn more about your Facebook fans. Relevant to marketers or the curious! LikeAudience crosses the data provided by myPersonality and myIQ. The application maintains the anonymity of the fans and is therefore used to draw the portrait of the fans of a page.

Community Health Score: Indeed, this tool allows to perform measurements on the activity of your fans on your pages, to determine what are the points to improve. Number of fans, pace of publication by your care, number of "I like" and comment... Not bad for indicators, to assess the health and vitality of your community.

iFrame Apps: This application will allow you to implement a very simple custom tab.

Hyperalerts: Before it was not possible to be alerted to new messages on a fan page by mail. It is now possible! Moreover it is free and accessible without connect.

Graph-O-Meter: This tool allows to view just past interactions on your fan pages. Gain valuable time! You can choose the time interval to view (but not beyond 30 days, which is due to a limitation imposed by the Facebook API). You can also display only results new since your last connection Graph-O-Meter, which is very handy for quickly see recent activities.

Sysomos: A solution of automated moderation of Facebook pages. The company, specializing in Social media, offers many options through this tool. You can automate the deletion of messages containing certain key words, obtain statistics more complete, measure the degree of satisfaction of the members of the page, identify the main topics of discussion, work in a collaborative manner with one or more of your colleagues...

Oorook: It is a tool for monitoring of Facebook pages. It has a free version and a pay version. The idea is to automate the moderation 24 and 7 days a week. The application monitors real-time contributions published on the wall and notifies you by mail as soon as one of them seems to be problem (bad link, bad language...). The idea is good and applies mainly to large companies that receive many contributions.

Spotlike : to create a QR Code from his fan page.

Customization

Pimp my profizzle : Sick of your profile picture? With Pimp my profizzle, you can create an avatar from your photos or images on the Web. You sets up the application for Facebook dimensions.

Frintr: This site offers you simply replace your avatar by a mosaic of the photo of your Facebook or Twitter friends. Login - takes care you with your Myspace, Facebook or Twitter login, and the site of everything!

Single: Create your avatar quickly and free of charge. The principle is always the same: choose your sex, you will then have many personalization solutions.

@LIONEL GONCALVES, Please leave comments.

73 essential tools for Twitter

2011-06-01T09:14:00.003-04:00

This article is only the first part of a series on "Web Tools", a series of articles designed to make your website more friendly!

In this first issue discover a set of tools exclusively dedicated to Twitter. Effective and useful tools for:

Statistics on your Twitter accounts
Conducting research topics
Make the day
Community manager
Manage your online reputation and your digital identity ...

This list is not exhaustive but still showing a wide range of tools (overwhelmingly free).Some descriptions you'll probably rough but it was hard to classify these tools and beconcise in their descriptions. Especially since some of them have many features.

Hoping that this list is useful for you! This list is intended to grow, so do not hesitate tocomment on this article and tell me the tools you use!

Content aggregator Tweet meme Link
Twitter Alerts Tweet Alarm Link
Twitter Alerts Tweet beep Link
Twitter Alerts Twilert Link
Twitter Alerts Ugotwitt Link
Application blocking and filter tags Proxlet Link
Brainstorming Twitter Tools Directory Link
Special characters twitter The next web Link
Mapping followers Here Be twitterers Link
Twitter chat Nurph Link
Customer Twitter Client Cotweet Link
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How Twitter Was Founded

2011-05-23T20:28:00.000-04:00

How Twitter Was Founded

Follow the link....

Why to maintain good practices on social networks for journalists?

2011-05-19T09:33:00.000-04:00

The case in which is charged with Dominique Strauss-Kahn is far from complete, but it illustrates how imperative it is for editors, journalists-like to establish clear rules on the use of social networks, as they now play a central role in information. This is the subject of a handbook prepared by ASNE, an organization that brings together leaders of major American media. It sets from examples and existing charters, ten good practices on social networks for journalists.

Social networks, Twitter in particular, are at the heart of the "affair Dominique Strauss-Kahn. " Indeed it is through them that the news of his arrest was known fantastic, thanks to them also that we could keep abreast live, for example by following the hashtags # dsk. Journalists were not the last to use social networks to be informed, either to inform themselves, as did @ daftkurt an AFP reporter who live twittered his expectations before New York where the police was held this Sunday, May 15, 2011, while still Director of the IMF.

At the same time, we saw developing a conspiracy theory from the tweet [below] Jonathan Pinet [@ j_pinet], which was the first to leave the matter before the site of the New York Post. It turns out that it is a member of the Popular Youth. It was enough for some [read here a Post article on the subject] are in coincidence a stunt intended to run the UMP definitely a potential rival Nicolas Sarkozy in the presidential election.

Faced with this excitement, it seems clear that it becomes imperative to establish in the newsrooms of rules on the use of social networks.

It turns out that the ASNE, an organization that brings together the heads of major U.S. newspapers, had the excellent idea to publish in May-2011 - a guide to the ten best practices on social networks for journalists [this guide is download here]. To do this, the authors relied on already published charters of 18 Anglo-Saxon media, two news agencies, Reuters and Bloomberg, and several major daily newspapers as the New York Times, Washington Post, The Wall Street Journal The Guardian, etc.. These rules are in fact binding.

In this review, it appears key points, which I repeat in detail:

1. The ethical rules also apply to traditional social networks:

For the authors of the guide, there is no difference between the real and virtual worlds: "Journalists must act on social networks in exactly the same way they would in reality. They should not write something that could not be issued at the One of their newspaper, and could embarrass them personally or professionally, or reach their journals. "It reiterates a principle, for example by the Orlando Sentinel:

"Integrity is our basic principle. Our ethical principles are not changed when we work on different platforms and different media. "

The report cites the example Hiroko Tabuchi, a journalist from The New York Times based in Japan. During a press conference Akio Toyoda, the CEO of Toyota, it published a series of tweets avengers, including this one

Akio Toyoda Took very few questions, ignored reporters incl me who tried to ask a follow-up. I'm sorry, sucks to Toyota. [Akio Toyoda has answered very few questions, ignoring journalists, myself included, trying to resurrect it. I'm sorry but Toyota Gave.]

In reading these tweets, its editor had decided initially to remove the folder Toyota, because if it happens to journalists to complain about their working conditions, the "live openly and c ' is unacceptable. " She changed her mind later, because it held that the tweets Hiroko Tabuchi showed that it was upset by the organization of the press visit, not the products of Toyota, which at the time for calling bulk of its defective vehicles [details here].

2. Everything you write is public. It must assume:

Everything is public, "even if your account is not explicitly linked to that of your employer," says the guide. He also recalls that the confidentiality rules constantly changing social networks, what is private may well one day be released the next day, and adds: "It is impossible now to separate spheres [public and private] while it was still possible a few years ago. "

Politico also specified in its charter

We must work taking as hypothesis that everything is visible to everyone.

The guide includes an example of a Washington Post reporter who used Twitter on a closed account followed by only 90 followers. Its close his account, in which he gave his personal opinion, after being criticized for this reason the Ombudsman [Ombudsman] newspaper. An episode that will accelerate the establishment of a charter for social networks [read here]

Regarding personal branding, the guide is equally explicit: it is acceptable that journalists publish personal content on forums, they should not do too much at risk of weakening the mark [log]. Indeed, any journalist who creates an account on social networks including Twitter must be associated in one way or another the title of his paper, to indicate that it is in writing.

3. Chat with readers, but do it professionally:

Social networks are not simply a tool for dissemination of articles and media content [there are RSS feeds for this], but it is primarily an excellent way to communicate and interact with readers, as illustrated by the experience of a journalist from AFP, Karine Doll. She used Twitter as a tool to work after the earthquake and tsunami that hit Japan [details on AFP-MediaWatch].

Provided the interaction has its limitations, the report says, and journalists should not be encouraged to scrap with trolls and internet irresponsible because it "reduces the credibility of the newspaper and increases the visibility of antagonism.»

4. Breaking news must first be published on the media and not on Twitter:

In an era of instant information, the first instinct of a journalist who gets his hands on important information and tweeter immediately, rather than publishing it on the site, which will inevitably take longer. But this practice is in contradiction with one of the main reasons for the presence of media on social networks, "which is to drive traffic to the sites, thereby increasing the scope of quality journalism. "For this reason, many publishers are asking their journalists not to tweet about a topic only on condition of including a link on the newspaper's website [this assumes that the site has published a content before the tweet].

On this subject, the recommendations of its journalists to Politico are unambiguous:

"Remember, your priority is to publish information for Politico, not to increase traffic to Twitter (...) Do not publish important information before you can include a link to the article reviewing the website Politico. We do not distribute our exclusive without being able to maximize our traffic on these items. "

However, this priority rule to the site is not absolute. So, when an event is broadcast live by a different media, for example, a news conference covered live on television. In this case, it is possible to tweet. It is also possible in some cases where it appears imperative to disseminate the information without waiting for publication on the site, clear, when the risk of being overtaken by a competitor is too big.

5. Beware of conflicts of interest:

When a journalist or political retweet is a link on the site of a politician, it should be clear that this journalist does not adhere to the ideas of this politician, but he does what tweet or link to this title information. In group SourceMedia, journalists are asked to indicate on their personal blog a formula similar to this: "The opinions expressed on this blog are my own and do not necessarily reflect those of my employer."

Conflicts of interest are very common on Facebook, especially in the selection of his "friends." In this regard, the opportunity now offered by Facebook [The report did not mention it] to create a page "journalist", which is the equivalent of a top company, offers the possibility to overcome this difficulty [read about it Facebook page dedicated to journalists that].

The Los Angeles Times insists on a topic discussed and disputed, whether a journalist is "friend" or joins a group of "one side" must "do the same with those who are" the other side, "and the imperative of finding information that is" balanced "dear to the American media.

Another problem is the buttons like Facebook or fan pages. United States, to follow certain events created by politicians, journalists are forced to click on like, with the result that appears on their wall that they "love" this politician. Others like Sarah Palin uses Facebook to spread its information, which requires journalists to subscribe to its policies fan page. Again, it should be clear that this type of subscription does not mean that journalists adhere to the ideas of Sarah Palin [or that of France Nicolas Sarkozy or Dominique Strauss-Kahn, who has no less than three, here and there and still there to take these two examples].

6. Always identify yourself as a journalist:

The media should demand that their reporters that they are transparent when they are present on social networks, that is to say that their interlocutors must know that they are journalists and the information they exchange with the journalists are likely to be cited in an article or content to a website or a newspaper.

This applies to the Washington Post, which states:

When we use social networks like Facebook, LinkedIn, MySpace or Twitter for reporting, we must protect our professional integrity. The Washington Post journalists must identify themselves as such. We must be accurate in our reporting and transparent about our intentions when we take part [in discussions]. We must be clear and concise in describing who we are and what information we seek.

7. Social networks are tools, not toys:

Journalists should resist the temptation to publish on the social networks of false information as a joke, because the guide says "As journalists we represent our media, and therefore we must not abandon our role as truth tellers [" tellers of truth "] when we are on Twitter or Facebook.

Equally important, the guide points out the ethical principles of social networks, who want the original sources are credited. Journalists must always return or crediting their sources, whether "bloggers, citizen journalists or journalists from other mainstream media when it is warranted.»

The policy of the Rockford Register Star is thus cited as an example:

Source must be clearly identified. "A MySpace page on behalf of John Smith", for example

We must tell our readers that the information contained on the site correspond to what we learned from independent sources. Where possible, we must note how long a person posts on the site [quoted source]

We must explain how we have contacted the person who posted [on a blog, Twitter, etc..]. For example, "the efforts we made to contact Smith on particular social network have been a failure. We did not get back to the calls we've made to a person registered under this name on the network. "

A quotation must be specifically assigned. For example, one can write "On such a site, a person registered under the name John Jones said ..." or "A person who publishes under the name of John Jone said ...." However, we cannot write "John Jone said ..."

8. Be transparent and always correct your mistakes quickly when you do:

Again the same rules as apply in traditional media apply, namely that an error must always be corrected. In contrast, social networks, corrections must be made very quickly because we are in the media where everything happens in "real time".

9. Keep internal deliberations confidential:

Journalists should not tweet or feed their Facebook pages with what is happening in their writing, including arbitrations on issues, the choice of titles, etc.. Indeed, it is impossible to explain in 140 characters how to make these choices and this can be extremely damaging to the newspaper or media concerned.

@ Lionel Goncalves

Please, do not hesitate to post comments.

100 statistiques sur Twitter, pour mieux comprendre la richesse de cette plateforme sociale

2011-05-16T10:27:00.000-04:00

Twitter, bien que simple, est souvent une plate-forme de médias sociaux source de confusion pour les marqueteurs et les chefs d'entreprise.

Ce post offre des statistiques glanées un peu partout, sous la forme d'infographies liées à Twitter.

Ces informations peuvent vous permettre de mieux comprendre et tirer parti de cette plate-forme bien plus simple qu'il n'y parait et extremement puissante.

1. La route fut courte pour atteindre les 10 milliards de Tweets (par Mashable).

2. Le périple d'un Tweet :

3.Informations sur la création et la circulation avant et après Twitter :

Avant

Aprés

4. Facebbok vs Twitter :

5. Quelques vérités à propos de Twitter :

6. L'histoire de Twitter :

7. Pourquoi aimons-nous Twitter ? :

8. L'histoire de l'étude du modele Twitter :

9. Twitter sur le "papier" :

10. Et si vous imprimiez Twitter :

11. Un peu de factuel et de chiffres à propos de Twitter :

12. Une conversation Twitter en temps réel :

13. Les meilleurs moments pour Tweeter :

14. Qui Tweet ? :

En comprenant que Twitter est une plateforme simple de communication, celà vous aidera à mieux l'utiliser, et par la même à être plus proche de vos clients et à générer ainsi une augmentation de votre business. @Lionel Goncalves

About LinkedIn IPO

2011-05-10T10:08:00.001-04:00

After announcing in January its intention to be traded, the professional social network LinkedIn has just filed its record of introduction for an operation which should bring about $ 150 million into the coffers of the company.
It must be said that with results up 110% to $ 93.9 million in the first quarter of 2011, the company has all the cards to attract investors. The maps and figures (click on image to view full size):

Joi Ito, the new director of MIT's Media Lab, also published on his blog that advises Reid Hoffman, founder of LinkedIn with whom he has worked for many years to bring the system into the Japanese market in 2011.
A fundraiser that will probably be used, inter alia, to penetrate Asian markets, which are turning to more and more all the major Web players.
In addition to these maneuvers, I watch for some time that the dimension "forum" LinkedIn is booming, with ever more focused discussions involving a growing number of people enrolled. Sign that the network members are appropriating more each day. It would be interesting to deepen the document filed with the SEC, something that I promise to do when I have a little time to spare.
And speaking of professional network, does anyone have any information or recent statistics on Viadéo?

HOW TO: Connect Your Brand to the Right Online Influencers

2011-05-09T14:04:00.000-04:00

HOW TO: Connect Your Brand to the Right Online Influencers

Engage with Purpose Brian Solis

2011-05-09T14:02:00.000-04:00

Engage with Purpose Brian Solis

The three trends of marketing and social media in 2011

2011-05-06T09:40:00.001-04:00

- Facebook, a significant marketing tool

- The convergence of social content and results of research

- The power of mobile

In the mid-year 2011, there are three major trends for this year and years to come.

We can identify three significant elements that will set the tone in 2011 for social marketing. Are companies ready to focus on these topics this year?

1. Facebook, a significant marketing tool:

A study by Experian has recently highlighted that nearly one in five seeking information on their social network before you buy at 17% more than last year. Expect to see this figure increase in 2011. Obviously, marketers have realized the need to reach potential customers on social networks like Facebook, we must seek prospective buyers on their land.

By cons, Facebook users are not conducive to advertising: 96% of them have never clicked on an advertisement on Facebook and they are proud. Indeed, users choose which brands they want to follow and effective Facebook marketing involves getting commitment.

For example, Target, involves users through a fundraising campaign on Facebook entitled "Give Joy". Each week since November 28, 2010, Target chooses a charity to which the fan of the brand creates a wish list of items Target.

For each list created and posted on Facebook of Target, the retailer donated $ 5 to the association. The wishes of the users are published on their wall and therefore appear in the news about their friends. The Target brand is gaining visibility as a company that engages in the charitable sector.

Website online sales of cosmetics Benefit Cosmetics allows users to read and edit their comments on his Facebook page in order to involve them and have them return on their products.

2. The convergence of social content and research findings:

The user-generated content can have a very positive impact on the natural search engine optimization of the brand.

In three points, here's why:

- Up to date informations : The user-generated content is a stream updated continuously. Allow users to submit their comments on the website of the brand allows for provision of updated content, provided you have a good solution to refresh web pages.

- The volume : The volume of content generated by users far exceeds the volume of marketing "traditional", usually with a ratio of 20 to 1. In 2009, 25% of research findings about the world's top 20 brands were related to content created by users, according to the magazine SES.

- Relevant informations : Les reviews are written with the words of the client, which makes it more likely correspondence with the research and the prospect of another client. In May 2010, Google reported that 54.5% of requests are greater than three words, and 70% have no exact match keywords. Because the words of clients are used, not those of the company, the content generated by users can respond to queries that are longer formulas, colloquialisms or common misspellings.

3. The power of mobility :

All these years have been (prematurely) sacred "year of mobile". 2011 will be maybe not the year for shopping by mobile phone but will definitely play a much bigger role than before.

Certainly the number of searches and shopping on cell phones are booming: a cell phone in five sold today is a "smartphone". In 2011, the mobile will allow companies to use the same information across media and thus to online information available in store.

Some companies have already begun. Best Buy, Sephora and Golfsmith among others, include assessments and feedback from their customers in mobile applications. This allows customers to read the comments on their next purchase when they are in the store and they thought a purchase.

Innovations for mobile phones such as QR codes and barcodes can find specific information on products in store without customers may need to search. For example, Debenhams, online sales site in the United Kingdom general, used the software RedLaser SDK to add barcodes to their iPhone application. Customers can scan a label to see product details, read reviews from other customers and add items to their wish list.

This shows that the brands will use more and more the returns of their clients in their marketing.

Is this the end of traditional marketing as well ?. With you to tell us.

Please react !!!!, or don not hesitate to tell me if this article is really boring. Cheers

@Lionel Goncalves

Facebook delivers 31.2% of online display advertising in the U.S.

2011-05-05T09:51:00.003-04:00

U.S. Online Display Advertising Market Delivers 1.1 Trillion Impressions in Q1 2011

Facebook.com Now Accounts for Nearly 1 in 3 Online

Display Ads in U.S.

RESTON, VA, May 4, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the U.S. online display advertising market for Q1 2011 based on data from comScore Ad Metrix, indicating that nearly 1.11 trillion display ads were delivered to U.S. Internet users during the quarter. Facebook accounted for 346 billion impressions, nearly double the number it delivered in Q1 2010, and accounting for nearly one third of all display ad impressions delivered.

“The U.S. online display advertising market maintained its strong momentum from last year with a terrific first quarter,” said Jeff Hackett, comScore executive vice president. “We are now seeing more than one trillion display ads delivered every single quarter and nearly 300 individual advertisers spending at least $1 million a quarter on display, numbers which underscore just how large and vibrant the online medium has become. And it’s not just about the volume but about the quality of the advertising experience that can be delivered as we see continued investment in compelling, high-quality creative that helps cultivate long-term brand equity.”

Facebook Ranks as Top Display Ad Publisher in Q1 2011

Popular social networking site Facebook.com led all online publishers in Q1 2011 with 346 billion display ad impressions, representing 31.2 percent market share. Facebook’s market share has increased 15 percentage points from 16.2 percent in Q1 2010. Yahoo! Sites ranked second during the most recent quarter with 112 billion impressions (10.1 percent), followed by Microsoft Sites with 54 billion impressions (4.8 percent) and AOL, Inc. with 33 billion impressions (3.0 percent).

*Top 10 U.S. Online Display Ad Publishers Q1 2011 Total U.S. – Home/Work/University Locations Source: comScore Ad Metrix**
	Total Display Ad Impressions (MM)	Share of Display Ad Impressions
Total Internet : Total Audience	1,110,448	100.0%
Facebook.com	346,455	31.2%
Yahoo! Sites	112,511	10.1%
Microsoft Sites	53,592	4.8%
AOL, Inc.	33,454	3.0%
Google Sites	27,993	2.5%
Turner Digital	18,050	1.6%
Fox Interactive Media	11,697	1.1%
Glam Media	10,207	0.9%
CBS Interactive	9,208	0.8%
Viacom Digital	9,051	0.8%

*Display ads include static and rich media ads; excludes video ads, house ads and
very small ads (< 2,500 pixels in dimension)

AT&T Ranks as Top Display Advertiser in Q1 2011

AT&T ranked as the top online display advertiser in the first quarter with 19.5 billion impressions, accounting for 1.8 percent of display ads. Experian Interactive ranked second with 16.6 billion impressions (1.5 percent), followed by Scottrade ranked third with 11.2 billion (1.0 percent) and Intuit with 11 billion (1.0 percent). Groupon entered the top ten display advertisers at #7 with 7.7 billion impressions (0.7 percent).

Top 10 U.S. Online Display Advertisers Q1 2011 Total U.S. – Home/Work/University Locations Source: comScore Ad Metrix
	Total Display Ad Impressions (MM)	Share of Display Ad Impressions
Total Internet	1,110,448,112	100.0%
AT&T Inc.	19,467,236	1.8%
Experian Interactive	16,635,360	1.5%
Scottrade, Inc.	11,225,895	1.0%
Intuit Inc.	10,980,711	1.0%
Verizon Communications Inc.	9,687,999	0.9%
Netflix, Inc.	8,787,348	0.8%
Groupon	7,681,414	0.7%
Toyota Motor Corporation	7,043,887	0.6%
Progressive Corporation	6,773,297	0.6%
Weight Watchers International, Inc.	6,425,473	0.6%

Additional findings from Q1 2011 include:

The top advertisers in Q1 by estimated share of online display ad spending were: AT&T (2.1 percent), Experian (1.9 percent), Scottrade (1.6 percent), Toyota (1.2 percent), and Netflix (1.1 percent). Rounding out the top ten were Intuit, Verizon, Progressive, Sprint Nextel and ING, each with 1.0 percent.
The top consumer goods advertisers ranked by display ad spending were: Procter & Gamble, Mars, Kellogg’s, General Mills and Kraft Foods
95 different advertisers delivered at least 1 billion display ad impressions and 293 advertisers spent at least $1 million on display ads during the quarter.

But in your opinion, do you think Facebook is the best

vector to promote your activity ?

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

What's the ROI of social media?

2011-05-03T09:56:00.000-04:00

Social Media ROI: ROI Doesn’t Stand for Return on Ignorance Brian Solis