SurooR

VISION & GOALS OFNATIONAL BANK OF PAKISTAN

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“To be the pre-eminent financial institution in Pakistan and achieve market recognition both in quality and delivery of service as well as the range of product offering.”

MISSION STATEMENT OF NATIONAL BANK OF PAKISTAN

2011-08-10T01:36:00.000-07:00

To be recognized in the market place by Institutionalizing a merit & performance culture, creating a powerful & distinctive brand identity, Achieving top-tier financial Performance, and Adopting & living out our core values

PRINCIPAL BUSINESS OF NATIONAL BANK OF PAKISTAN

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PRICIPAL BUSINESS

As it was already discussed in the history of the National Bank of Pakistan that the primary objective of setting the National Bank of Pakistan was to purchase the jute from the formers of the East Pakistan, as India refused to lift the Jute. The National Bank of Pakistan was exclusively engaged in the purchase of Jute till June 1950. Later on it begin to perform the commercial banking functions in the country.

Its Principal Business is simply to lend and borrow, and for that lending and borrowing they use different ways and techniques to attract their customers, due to strong competition within the country. Day to day many Programs are introduced by the National Bank of Pakistan according to different needs of customers for lending purpose. Such as,

NBP CASH GOLD

Meet your need for ready cash against your idle gold jewelry with no minimum or maximum limits. Facility of Rs. 5000/- against 10 grams of gold, Mark-up 9% per annum, no maximum limit of cash, repayable after one year, roll over facility, no penalty for early repayment.

NBP ADVANCE SALARY

“NBP advance salary “product alone has attracted approximately 300,000 customers. 15 months salary in advance (certain conditions apply), minimum documentation, repayable in 5 years, no processing charges; no collaterals, no guarantees, no insurance, Mark-up charged at 13% per annum on reducing balance method.

DEPOSITES

These are the savings/ money submitted by the people with the bank, for fetching some return or for the purpose of safety and security. There are various types of deposits, such as SAVING, FIXED OR TERM, CURRENT, ETC.

SAVINGS DEPOSITS

These deposit fetch returns upon them these are basically introduced to inculcate habit of savings in the general masses and to invest and reinvest the saved money. These deposits get return on the basis of announced rate for these deposits and that rate is according to the economic activity and net profit earned by the organization in fact this is a profit and loss sharing mode, but the history or till the introduction of these deposits, the depositors never share a loss. There are certain rule of the game viz. there is restrictions upon frequency of withdrawal and amount of withdrawal i.e. you can not withdraw more than twice a week and in case of amount more than 10000/= you have to submit prior notice. In fact these are not practiced at the moment because customer does not want to bound himself in such things and want to avail of the facilities of the account along with return, there are restrictions of keeping the minimum balance otherwise service charges are

Imposed, further you have to open with at least RS.3000/= which is now a days relaxed up to 200/= for opening the teachers accounts.

CURRENT DEPOSITS

these accounts were basically introduced for the business firms and persons who frequently use their account and want to avail of banking facilities of remittances, collection transfer of funds, safety security etc. these were basically in contrast to the saving accounts as these did not offer any restriction in terms of withdrawals and amount. These accounts does not fetch any return on them because you are allowed to take your money at any time so bank does not get enough time to invest the amount for longer period. More over this account was basically as mentioned above, was introduced for the business men, and provide them other facilities apart from return; state bank of Pakistan is taking steps to make it mandatory to provide return upon minimum balance and current account. The current account is opened in the name of individuals, proprietary firms, partnership firms, private limited companies, clubs, associations, societies and other institutions. The account can be operated by single or two or more persons jointly as the instructions may be given at the time of opening the account. No profit is given on current deposits. If the person who wants to open the account is not in a position to sign or his signature is not firm or shaky, the bank requires his photographs and he has to present Cheques personally at the counter for withdrawals from his account. The initial amount of deposits with which he can open the account must not be less then Rs.1000/= But his restriction is not imposed to the accounts of charitable institutions.

FIXED OR TERM DEPOSITS

These deposits are basically saving deposits and meant for inculcating the habit of saving for longer periods and provide chance for the bank to invest in a long term project or plan. These fetch comparatively high returns than the other deposits because of longer time periods. These are available for THREE, SIX –MONTHS AND FOR ONE, TWO, THREE, FOUR, AND FIVE YEARS. These have got a maturity date on which principal and mark up amount is to be provided to the depositor. This also has got a slight modification in shape of MIS (monthly income scheme) this is also a term deposit scheme but one can earn profit on monthly basis instead getting the same along with principal amount on maturity. In the case of fixed deposit account deposit is made for a fixed period and money deposited can be withdrawn before the expiry of period fixed or before giving an advance notice to the bank. Fixed deposit caries a higher rate of interest than the other type of bank account, and the rate of interest rises with the length of the period and the amount of deposit. On opening a fixed deposit account the bank grants to the depositor a “Fixed Deposit Receipts (FDR)” which is not transferable to any other person. When the deposit is with drawn the receipt must be handed back to the bank.

PLS ACCOUNTS

The silent features of profit and loss sharing saving accounts to be opened in NBP are as under.

1. These accounts can be opened by individuals in their own single or joint names. The PLS. saving accounts can also be opened for provident fund or other benevolent funds of

2. Companies, firms, organizations of welfare and educational institutions.

3. PLS. Saving account can be opened with a minimum amount of Rs.500/- only.

4. Money can be with drawn form PLS saving account with prior notice if heavy amount is involved.

5. To share in the profit a minimum balance of Rs.500/- must be maintained in account. The minimum balance on sixth and last of month will qualify for the profits.

6. The profit will be calculated on the basis of monthly minimum balance for the period of six months i.e. from January to June and July to December.

7. The head office of NBP determines the profits or loss on PLS saving deposits and advises its branches the rate and time of distribution of these profits concerned PLS. saving account.

8. With drawls from PLS saving accounts are allowed not
oftener then 8 time in a calendar month and for a total amount not exceeding Rs.1500/- for withdrawal of a large amount seven days notice in writing is required to be given. This notice shall not how ever affect the monthly with drawls ordinarily

allowed. In the even of contravention of rule, depositors shall forfeit his right to share profit for the notice period shall be deducted from his total profit earning products.

9. There shall be no restrictions on maintaining the maximum balance in PLS saving account.

10. On the fist of Ramzan every year the Zakat 2.5 % will be recovered from the deposits on the balance of that day. But if depositors give declaration of Zakat or he is non-Muslim no Zakat will be recovered from him. In the same day Zakat is not recovered from account in which the balance are below up to prescribed limit as declared by the administrator of Zakat Pakistan. This system of accepting deposits has been stated in NBP since 01.01.1981.

FOREIGN CURRENCY DEPOSITS

1. NBP has also introduced foreign currency accounts for Pakistan and foreign Nationals in Pakistan and abroad. This scheme assures its customers of better profit and superior service.

2. It offers Pakistani or foreign National to operate a foreign currency A/C with any one of their authorized branches spread all over the country.

3. Deposits of this accounts will be acceptable in all convertible currencies, but accounts will be maintained on the customers choice in US $, British pond, German mark or Japanese yen.

4. Deposits may be made in the forms of remittances in foreign currencies,

Travelers Cheques on the bank counter will be accepted.

1. The customer can make with drawls and transfers to anywhere in the world.

2. All the deposits and profits in the customer’s foreign account are exempted from Zakat, income or wealth tax.

3. The customer’s sources are protected from any scrutiny of concerned authorities.

The NBP has over 1189 branches in Pakistan, of these more than 100 branches are authorized and fully equipped to deals with all kinds of foreign currency transaction. NBP has worldwide network of branches and it has associates in Saudi Arabia bank, All Jazira (18 branches) to facilitate the customers in Pakistan, Saudi Arabia and UAE.

LETTER OF CREDIT

Letter of credits are promises or guarantee to some of amounts to the importers or exporters or to their agents on accomplishment of certain agreement. These are also offered by the National Bank of Pakistan in shape of import and export L/Cs. So as to boost up country’s trade and improve foreign exchange reserves to enhance country’s exports and to introduce them world wide.

CREDITS

These are the various advance or finance facilities issued to the borrowers to carry on or to meet their business requirements. These are extended in three modes as explained above which are. SHORT TERM- MEDIUM TERM AND LONG TERM, which caters to the needs of clients according to their requirements.

TRAVELERS CHEQUES

These are the modern tools which enable clients to carry money from one point to another with complete safety and security. These available in various denominations ranges from RS. 5000/= to 100000/=. They provide you guarantee of payment even case of lost or theft. They are available for inland transfer of money as well as for abroad where ever the branches of National Bank are available and at other places through the agency arrangements.

NBP also provides different other services, such as

VISION & MISSION STATMENT OF UFONE

2011-01-13T06:54:00.000-08:00

Mission statement of Ufone

Our mission is to provide best services with best coverage that would eventually generate profit for the company and its stakeholders

Vision of Ufone

To be the leading telecommunication service provider in Pakistan by offering innovate communication solutions for our customers while exceeding shareholder value & employee expectation.

BUSINESS PORTFOLIO OF UFONE

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BUSINESS PORTFOLIO OF UFONE

BRANDS

BRANDS	TARGET MARKET	REASON FOR TARGETTING
PostPay	Corporate class	High usage for business & working people
Life	Youth	Night dwellers

PACKAGES

PACKAGES	TARGET MARKET	REASON FOR TARGETTING
Public Demand	Lower class/Rural youth	High usage
UWON	Lower/socio economic class	High usage
5 ka 15	Ladies	Ladies’ intention of 5 min chat usually exceeds to 15 min or more
Walkie talkie	Working class/ business class	Call conferencing
Uth Pakage	Lower/socio economic class	High usage

SERVICES

Both Post-Paid and Pre-Paid Ufone subscribers can enjoy any/all Ufone services including GPRS based services (MMS, Ufone Internet, Pocket Stocks), Global SMS, etc

Ufone is proving these all services to its consumers:-
• Internal Excess
• Online Billing Payment
• Power SIM
• WAP
• International Roaming
• Voice Mail
• Call Management
• Messaging

MOBILE PRODUCTS

Ufone is offering the following Mobile Products:-
§         Utalk
§         Missed Call Notification
§         Phonebook Saver
§         Trivia Quiz
§         Ushare
§         Uloan
§         Voice Bucket
§         Utunes
§         Awaz SMS
§         Uchat
§         Ugames

§         Self Service Kiosk
§         U kisaan
§         U health
§         Ufone prize bond
§         Ubazar
§         Hajj Guide

MARKETING STRATEGIES OF UFONE

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► MARKET SEGMENTATION

Cellular service market is a diverse set of people. Ufone as well as other cellular service companies segment their market on four bases: - economy, age, gender & occupation.

I. ECONOMY:           Upper class, Middle class, socio-economic class, lower class
II. AGE:                      Teenagers, youngsters, middle age, aged people
III. GENDER:           Male & Female
IV. OCCUPATION: Corporate class, Business class, working class etc

TARGET MARKETS
Cellular phones are the technology of new era, the 21st century. These cellular phones are the main focus of our youngsters. All the cellular companies are targeting The Youth one way or other. Ufone is no longer a follower in this race. Its main focus is “THE YOUTH” of Pakistan which is its Target Market.

TARGET MARKETING STRATEGY

Ufone has always been targeting Youth Market by using young brand endorsers or ambassadors. It always brings such packages and offers that precisely meet the needs of our young people. No doubt it has also launched packages, brands and offers for working people, business class, ladies and aged ones. Ufone seeks to target masses in the long run.

POSITIONING

Positioning is the process of creating an image of company’s brand in the mind of market. Companies position themselves emotionally, functionally or on the basis of brand quality. Ufone is still a market challenger in comparison to market leader MOBILINK. It is still to reach to the top most position of cellular companies. So Ufone positions itself on the basis of its services.

Ufone’s former Positioning Statement:

“Everybody Loves to Ufone Prepay “

Ufone’s new Positioning Statement:

“Ufone tum hi toh ho.
Or

“It’s All About U”

Ufone’s positioning strategy:

Ufone changed the image of mobile phones from a luxury only affordable by the elite, to a necessity affordable by the common man. Since its inception, Ufone has positioned its brand for “MASSES” on the basis of services it is providing and its lowest call rates. It makes them believe that it satisfies the needs of everyone (viz all classes, age & genders). It tells them that Ufone is there when anybody needs it. The brand name UFONE itself is a positioning statement.

DIFFERENTIATION

In these days of intense competition marketers find it hard to differentiate their services from those of competitors. Now customer care about only price. An unsatisfied customer will immediately go for brand switching. Thus leaving a customer unsatisfied and not meeting his/her demands is out of question for marketers.

Differentiation Strategy:

Ufone has always strategied in satisfying the demands of its customers. In doing so it has been successful in differentiating itself in terms of:-
·                    Price
·                    Quality service
·                    Technology

► CUSTOMER RELATIONSHIP

With 28 million mobile users in Pakistan, Ufone is having a subscriber base of around 7 million. Ufone is showing a remarkable growth rate. It is maintaining a healthy customer relationship through its “customer service centers” and “call centers”. Its department of “Customer Operations” is specially designed for maintaining Customer Relationships.

Customer Relationship Strategy:

Ufone strategize to build and maintain strong customer relationships in order to build long-term customer loyalty and to capture customer lifetime value. In this context Ufone has been training its internees and permanent employees in the fine art of interacting with customers. It is also strategizing to offer gifts & rewards for its long-term customers in its PostPay to match the wonderful customer relationship strategy of INDIGO.

TOTAL MARKET ORIENTATION

Total Market Orientation is about understanding and meeting customer’s expressed and latent needs.

Strategy:

Ufone has always considered the ever growing needs of low call rates and quality service. It has provided its customers their needed packages and has introduced such brands & packages that meet customer’s latent needs as well. For example 5 ka 15 is result of a latent need of women of our society. They plan to make a short call but it becomes a long one unintentionally due to gossips and chit chats.

COMPETITORS

There is a hard core competition among the cellular service providers in Pakistan. Ufone is a market challenger in its competitive position, where MOBILINK is the market leader. Warid, Telenor and newly introduced ZONG are also strong contenders in market challenger category. Ufone has the following four direct competitors:-

Mobilink

Telenor

Warid

Ufone also considers the following as its competitors:-

ZONG (former PAKTEL)

PTCL WIRELESS

Wateen

WorldCall

S.Com.

ADVERTISING STRATEGIES OF UFONE

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Advertising strategy consists of two major elements: Advertising Message & Advertising Media. Ufone has the following strategies regarding the Message and Media of advertising:-

ADVERTISING MESSAGE:

Message Content --»The very first content of Ufone’s advertising message was humor, and then in its blooming stage it shifted its message content to youthful excitement. Recently Ufone has again adopted humorous theme for its message content. This time Ufone is winning the hearts of people through humor and it has increased RPI of Ufone. Ufone has already generated much revenue through it.

Message Format --»The format of Ufone’s advertisements has always been very colorful and eye catching. The shocking Orange & Green colours used by Ufone have always attracted people. These colors look beautiful on wall printing of Ufone.

Message Source --»The very first Ufone advertisements had Faisal Qureshi as its message source. Afterwards Ufone hired non-celebrity young models for its youthful message theme. Ufone also hired three lollywood queens i.e. Meera, Jia Ali and Veena Malik with Mikaal in an advertisement of “Baat Ban Jaye”. This advertisement created a big controversy regarding the erotic and sexually attracting acts by the three female models. Due to negative response by people Ufone had to vacate its billboards and eradicate its banners, posters etc overnight, as directed by CEO and CMO of Ufone.

But now Ufone has again hired a comedian trio featuring Faisal Qureshi, Mikaal & Hammad. The strategy behind hiring this trio is that they are economical and are personal favorites of people.

ADVERTISING MEDIA: To increase the reach and frequency of advertisement Ufone is using repetitive strategy for its advertisements. And the humorous theme always makes the ads more appealing and engaging the minds of customers. Ufone advertise in the following media types:-

Print Media --»Ufone tries and print ads in all leading newspapers including The Dawn, Jung, Nawa-i-Waqt, Khabrain. Ufone place its ads in all leading magazines as well i.e. Sunday magazine, akhabr-e-jahan, Libas, Mag etc

Broadcast Media --» It is the prior choice for Ufone. It includes the electronic media television and radio. Ufone is advertising in all Pakistani channels including GEO, Hum, ARY, Indus, TV one, HBO, Cartoon Network etc (except MTV Pakistan). Ufone also plays its ads on local channels like WASEB and Punjab TV.

Display Media --»This type of media is the second choice of Ufone where it carries out its most of sales promotion and advertising. Ufone advertise using billboards, hoardings, signs (on Shop boards etc), posters, wall paintings etc. SME Multan has used a new and innovative vehicle in display media i.e. Ufone’s painted rickshaws.

Online Media --» Internet is the online media. Ufone places flashing ads on famous portals like coolbuddy.com, pakfellows.com etc. But Ufone is not carrying out direct mail or direct e-mail advertising.

Events --» Ufone has sponsored many events in the past and holds future plans concerning it. The famous event sponsored by Ufone in 2006 was a series of musical concerts did all over Pakistan, featuring Mikaal Hassan and Junoon, it named UROCK.

UFONE COMPETITIVE ADVANTAGES, CHALLENGES & FUTURE PLANS

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COMPETITIVE ADVANTAGES

It’s an advantage over competitors gained by offering consumers greater value than competitor’s offer. Ufone strategies to gain more and more competitive advantages. It also uses these competitive advantages well enough for its promotion. Currently Ufone is enjoying the following competitive advantages:-

Lowest overall call rates

Value added Services (VAS)

Call block service

Corporate color

CHALLENGES

Ufone face many challenges with the ever growing needs of telecommunication. It must remain profitable with the decreasing economical situation of Pakistan. It must grow as well in these dark times if it has to remain IN the market. Ufone face very strong competition from its competitors. It must offer lowest rates with better quality service. New features and services should be introduced to make its customers loyal, happy and satisfied.

FUTURE PLANS

►Keeping in view the growth potential of the cellular industry there is no option but to be aggressive in order to remain a potent force in the cellular industry.

►In order to extend cellular network Ufone has finalized a huge network expansion contract amounting to about USD 550 million, which will enhance the subscribers’ capacity by 10 million. This is the largest ever expansion project of Ufone.

►A strong focus will be on maintaining high quality of service, which is always a benchmark of Ufone, increasing usage and exploring new revenue streams on value added services, market visibility through various market initiatives to fulfill subscribers’ satisfaction and demand and above all to increase the value of investment for the shareholders.

History of Pizza Hut

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1958 – Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas
1972 - 1000 restaurants are open throughout the USA
1973 - Pizza Hut went international
1977 - PepsiCo bought Pizza Hut.
1982 - JV between PepsiCo and Whitbread
1997 - Pepsi Moved aside for Drinks and Tricon Global Came into being
2002 - Tricon Global became YUM! Brands Inc.
2006 – WB sold their share of the JV to Yum!
2008 - Bought Godfather's Pizza in Ireland with 28 stores

Introduction of Pizza Hut

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Type: Wholly owned Subsidiary

Founded: Wichita, Kansas, USA, 1958

Headquarter: Addison, Texas, USA

Founder: Dan and Frank Carney

Slogan: NOW YOU ARE EATING

Employees: 300,000+

Parent: Yum! Brands since 1997

Derived: “Pizza” derived from Latin word

“Picea",

Prepared: Pizza is a meal prepared in plate, made of bread

•

WORLD WIDE ACHIEVEMENTS OF PIZZA HUT

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Pizza hut are the world's largest user of cheese, Over the course of a summer it is estimated that Pizza hut uses a 100 million pounds of cheese. Pizza Hut uses more than 300 million pounds of cheese annually.
Pizza Hut purchases more than 3 percent of all cheese production in the United States , which requires a herd of about 170,000 dairy cows to produce it.
They also use 700.000.000 pounds of pepperoni and 525.000.000 pound of tomatoes in one year.
Gorbachev (the former president of the USSR) also played in a Pizza Hut commercial.
In 2001 Pizza Hut sponsored a pizza delivery to the international space station.
The oldest Pizza Hut that is still functional is in Wichita, Kansas.

GLOBALLY LOCATIONS OF PIZZA HUT

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MARKETING PROCESS OF PIZZA HUT

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Understand the Marketing Place, Needs, Wants & Demands
Designing a Customer Driven Strategies
Prepare a Marketing Plan
Building Customer Relationship
Capture value from customers in return

Understand the Market Place,Needs,Wants & Demands:

Being lover of fine food Italians imported this terrific dish to America.
They always add something new to their menu, trying to reach new markets.
They offered many different food items for customers who did not necessarily want pizza.
They are still using the diversification of their pizza according to culture & people regional values.
They offer different varieties of pizza according to customer’s want & purchasing power e.g. The Extreme pizza.

2. Designing a Customer Driven Marketing Strategy:

Their main strategy that they still follow today is the diversification of products they offer.

Other strategies followed by pizza hut are C.H.A.M.P.S. & 3 F’s.

According to customer’s demand they make their strategies by keeping following points in mind;

Which customer they will serve?
How will they serve these customers?

Which customer they will serve?

They serve their customers on the bases of income level, age through market segmentation.
Their main segment which they has captured are combination of higher incomes & dual career families.
Their maximum market segment is younger generation ranges from 12-30.

How will they serve these customers?

They fulfill their customer’s demand through;

Value proposition
Positioning
Unique selling proposition (USP)

3. Prepare a Marketing Plan:

They develop best product with the resources available.

Their marketing plan is comprises on 4P’s;

Product

Price

Place

Promotion

4. Building Customer Relationship:

They build strong relationship with customer by offering them best pizza and they create customer delight through;

Customer Relationship Management (CRM)
Partnership Relationship Management (PRM)

Customer Relationship Management (CRM):

In 1995 they began two customer satisfaction program;

1-800 customer hot line & a customer call back program.
They’ve full service restaurant as well as delivery services.

Crewmember at pizza hut strive each day to provide ‘customer mania’.
They also offer two products within single price.

Partnership Relationship Management (PRM):

They’ve inside & outside partners e.g customers, competitors, suppliers.
Functional department corporate & focus on an area such as marketing, HR.
In 1977 Pepsi co bought pizza hut & 1982 they stared joint venture with Whitbread.
In 2006 Whitbread sold their share of joint venture to YUM! Brands Inc. Pizza hut UK Ltd was now 100% owned by Yum!

5. Capture Value from Customer in Returns:

Pizza hut is committed to providing uncompromising product quality offering customers the highest value for money & giving service that is warm, friendly & personal.
They also follow social factors to maintain their image through corporate social responsibility.

VISION & MISSION STATMENT & OBJECTIVES OF PIZZA HUT

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Mission statement

“To be the best pizza for every pizza occasion”

“ Alone we are delicious, Together we are YUM!”

We are P.E.A.R.L.S

PASSION for excellence in Doing everything
EXECUTE with positive energy and need
ACCOUNTABLE for growth in customer satisfaction
RECOGNIZE the achievement of others and have fun doing it
LISTEN and more importantly, respond to the voice of the customer.

Vision

To make the people know that for all the eating items they desire to eat can be made available in minimum time without our effort excluding money.

To improve the well being of our customers, community and people connected to our enterprise. “RUN GREAT RESTURANTS”

Objectives & Goals

Our goal is to reach 85% recognition of the new product in our target market.

As with all businesses, the most important goal of a company is to increase revenue and profits.

Customer satisfaction is for most.

Practice what we preach: integrity, ethics and open communication

RELATIVE MARKET SHARE, MARKET SEGMENTATION & TARGET MARKET OF PIZZA HUT

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Pizza hut is the one who got the bigger market share globally.

It is having 48% of overall pizza market in the world.

In Pakistan Pizza Hut having 57% market share in market because they are market leader

MARKET SEGMENTATION

The Segments Pizza Hut is Working on

Higher Income
Dual Career Families
Age 12-30 Years

Geographic Segment
Demographic Segment
Behavioral Segment
Psychographic segmentation

TARGET MARKET

Pizza hut have target the families who like to go out for dinner once in a week.
They also target teenagers of school.
Spending habits of college freshmen also indicates a high percentage of money being spent on non-essential items.
Pizza Hut has made delivery services for those customers who like to have pizzas in their home with their families or friends.

POSITIONING, SLOGANS OF PIZZA HUT

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VALUE PROPOSITION

Pizza Hut will also have to meet up the inspirational value proposition for its pizzas in smaller towns, which is again tricky

POSITIONING

Pizza hut have made many ways to position their products Like;
Advertisements in which they have differentiate their pizzas in quality. (advertisements through Newspaper, Television, Radio, and Billboards)
Uniqueness & Taste.
Varieties.
Worldwide and in Pakistan, Pizza Hut has come to become synonymous with the

‘Best pizzas under one roof‘

SLOGANS

We have Pizza
Now you’re eating
Making it great!
You'll love the stuff we're made of.
The best pizzas under one roof.
Gather 'round the good stuff.
Share the good times

UNIQUE SELLING PROPOSITION

To best position your practice, you need to develop a powerful and compelling unique selling proposition (USP).
What is a USP? A unique selling proposition is a proposition that competitors cannot make or have not made.

“Pizza Hut- Fresh, hot pizza delivered in thirty minutes or less - or it is free”

BUYING BEHAVIOUR OF CUSTOMERS

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Customer follows variety seeking buying behavior in buying the pizza.

This not because of the dissatisfaction of the product or the brand, it’s only for the sake of varieties.

MARKETING MIX OF PIZZA HUT

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PRODUCT

Pizza Hut introduced several locally-influenced products according to the taste buds of the Pakistani market

Variety:

Large Variety of Taste e.g. Cheesy Bites, Stuffed Crust, Hand-Tossed, Thin 'N Crispy, Bigfoot etc…

Quality:
A large number of Market share is with Pizza Hut Only Because of their High Quality Pizza

Design:
Always Round Pizza

Features:
Each Variety is Grouped on different Tastes.

Packaging:
Delivery through Hot Oven in Boxes

PRICE

Pizza hut is using Market Skimming Price Strategy.
Low price for meal and expensive for just one
Coupons Worldwide and Gift Card in Developed Countries
Charging Method in Pakistan
Price x 21% Tax
e.g. For a Pizza of 999 you will Pay Rs. 1208

PROMOTION

Advertising:

Bill Boards

TV Ads

News Papers

Personal Selling:

Visit to School & Colleges

Sales Promotion:

Pizza Hut offers annually an "All you can eat" in the Holy month of Ramadan.

Double Masti,

Meal Deals

Midnight Deals

Sponsorships:

In 2000, Pizza Hut was a part-time sponsor of Galaxy Motorsports

Pizza Hut was the shirt sponsor of English Football Club

In 2005, Pizza Hut sponsored “The Simpsons” on Channel 4

In March 2007, Pizza Hut partnered with Verizon Wireless to offer a free LG mobile phone with the purchase of a Cheesy Bites Pizza.

2007-08 Pizza Hut is a sponsor of the Newcastle Vipers ice hockey team for the season in the UK

PLACE

Having 34,0000 outlets in 100 Countries

In Pakistan 38 outlets in 9 Cities

Sport Arena’s, Major Airports & Shopping Mall

More accessible to the customer

Channel:

Selling through Take In, Dine in, Home Delivery

In Pakistan, Pizza Hut introduced itself in 1993. Have multiple outlets in 9 cities.
These outlets offer a wide variety of pizza, combining western and eastern recipes.

Pizza Hut Delivered Pizzato space in Year2001 Which made them More Famous and a New Slogan came into Being ,that

“Wherever there is life, there will be Pizza Hut pizza”

CUSTOMER LOYALITY PROGRAMS OF PIZZA HUT

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Pizza Hut first time in its history’ pizza hut introduced a customer satisfaction hotline.

Managers with weekly feedback from their customers’ pizza hut hoped the feedback would strengthen operations within the control of each restaurant manager.

They offer variety of local dishes according to demand and liking of customers for loyalty purpose.

COMPETITORS OF PIZZA HUT

2011-01-12T12:20:00.000-08:00

Globally	Locally
Shakey Pizza since 1959 Domino Pizza Pizza Ville – Canada Little Caesar's Pizza INN Papa john’s Chuck E. Cheese's California Pizza Kitchen Little Caesars Pizza Papa Murphy's Hungry Howie's Pizza Peter Piper Pizza	Chief Burger Pak Bakers Rahat Bakers Italian Pizza Pizza Bella Al- Farno Rahat Bakers Papa Sallis KC Grills Itallian Oven Frozen Pizzase Pizza Paradise

CORPORATE SOCIAL RESPONSIBILITY OF PIZZA HUT

2011-01-12T12:13:00.000-08:00

Here are a couple of the year’s amazing accomplishments Yum! Listed in their report:

1.6 million People saved from starvation last year.

36 million dollars donated to the United Nation's World Food Programmed and other hunger relief agencies.

1.4 million Employees mobilized in the effort to stave off hunge

In Pakistan Pizza Hut play following roles for social point of view;

Pizza hut also raise funds for IDP’S.

PIZZA HUT also creates funds and goods for earthquake victims.

New bikes

2011-01-09T08:59:00.000-08:00

Harley-Davidson XR1200X

2011 XR 1200 X is an enjoyable motorcycle, if you're willing to live and ride within its means. XR1200 that now features adjustable suspension, along with a blacked-out powertrain and exhaust, revised tank graphics, and black wheels with an orange rim pinstripe.

2011 Triumph Speed Triple

New for 2011 is the latest incarnation of Triumph Speed Triple, a truly iconic motorcycle model in the British line-up sharper and even more aggressive look, and more power from the legendary 1050cc triple. At 214 kg (472 lbs) fully fueled, the 2011 Triple Triumph is a whole 3 kg (6.6 lbs) lighter than the previous model.

2011 Honda CBR250R

Lightweight CBR250R sportbike have attractive styling features, a diamond twin-spar steel frame plus a 37mm front fork and Pro-Link single-shock rear suspension, which provide impressive handling and a comfortable ride, 249cc, liquid-cooled single engine that has an all-new design with sophisticated four-valve DOHC cylinder head, engine counterbalancer, and fuel injection.

Urdu Poetry

2011-01-07T13:17:00.000-08:00

Barbad karne ke or bhi raste they Faraz
najane unhen mohabbat ka hi khayal kiyun aaya

"Bichar gya hy to uska sath kya mangon!

"Zara c umr hy gham se nijaat kya mangon

"Wo sath hota to hoti zarurtein b boht

"Akeli jan k liye kainaat kya mangon

Khowab Ban Kar Teri Aankhon Main Utarna Chahon

Phool Ban Kar Teray Qadmon Main Bikharna Chahon

Tu Chalay Saath Meray Saya -e- Gul Ki Manind

Ban Kay Main Mouj -e- Saba Tujh Say Ulajhna Chahon

Batao Tum Mohabbat Ka Bhala Izhar Kya Karte

Tumhe Ruswaiyo Ka Darr Tha Tum Iqrar Kya Karte

Dilo Me Hausla Aur Na Mausam Hi Muwafiq Tha

Nadi Ke Tairne Wale Samander Paar Kya Karte

Latest cars

2011-01-07T12:48:00.000-08:00

Sedan sports car

This 2013 sport sports car sedan is aluminum-bodied and front engined using both V-6 and turbocharged four-cylinder engines.

2011 Chevrolet Camaro Convertible

2011 Chevrolet Camaro Convertible have standard model including features, a 312-horsepower direct injection V-6 engine delivering 29 mpg highway. The SS model will feature the 6.2L V-8 engine producing 426 horsepower. A six-speed manual transmission will be standard, with an optional six-speed automatic. Chevrolet Camaro Convertible Includes an enhanced body structure and well-tailored top mechanism – a combination designed to deliver sports coupe-like driving fun and precise quality.

2011 Porsche Cayman R

2011 Porsche Cayman R mid-engine coupé is powered by a tuned-up 3.4-litre, Direct Fuel Injection (DFI) six-cylinder engine developing 330 hp (243 kW), power transmits to its rear wheels via a six-speed manual gearbox, the Porsche Cayman R sprints from a stand-still to 62 mph in 5.0 seconds, two-tenths of a second faster than the Cayman S, black-framed headlights, black exterior mirrors, and the "PORSCHE" lettering on the side – in contrasting black or silver, depending on the body color. 2011 Porsche Cayman R has weighing 55 kg less than the equivalent Cayman S.

Play Youtube on Your WebSite

2011-01-06T10:24:00.000-08:00

You can play youtube videos on your website. Example and HTML code both are below.

HTML CODE IS BELOW

<div id="videoControl">
    <span style="color:#676767;font-size:30px;margin:20px;padding:30px;">Loading...</span>
</div>


                  <script src="http://www.google.com/uds/api?file=uds.js&v=1.0&source=uds-vsw&key=ABQIAAAAHsdbNK0bItMLAYSOVMJfPRTip-2O8lrQTZP_Ui-EVjATdmp-QxQYI3l6uH5FdnBMrXi9nxudUxXCBA"
                    type="text/javascript"></script>
                    <style type="text/css">
                     @import url("http://www.google.com/uds/css/gsearch.css");
                       </style>
                    
                  <script type="text/javascript">
                    window._uds_vsw_donotrepair = true;
                  </script>
<script src="http://www.google.com/uds/solutions/videosearch/gsvideosearch.js?mode=new"
    type="text/javascript"></script>
<style type="text/css">
    @import url("http://www.google.com/uds/solutions/videosearch/gsvideosearch.css");
</style>

<script type="text/javascript">
    function LoadVideoSearchControl() {
      var options = {
        twoRowMode : true
      };
      var videoSearch = new GSvideoSearchControl(
                              document.getElementById("videoControl"),
                              [{ query : "Funny"}, { query : "Masti "}, { query : "Bhangra"}, { query : "Hangama"}], null, null, options);
    }
    // arrange for this function to be called during body.onload
    // event processing
    GSearch.setOnLoadCallback(LoadVideoSearchControl);
</script>