Page One Marketing

Local Internet Marketing Options - Reaching the First Page of Google

noreply@blogger.com (Diane) — Sat, 16 Apr 2011 20:40:00 +0000

Google, like many others, began as a small business. One way that small businesses are finding works best for them to get exposure to their prospects is the purchase of Google AdWords campaigns. Google's advertising campaign, Google AdWords, charges companies a specific amount to advertise their products or goods through the Google search engine. Companies design Google AdWords campaigns and then use them to drive traffic and sales in their company up. Google's pay per click advertising campaigns are just one way that small businesses can reap some serious rewards. For a great list of ten things you can do to boost your business, visit Page One Marketing.

noreply@blogger.com (Diane) — Sat, 16 Apr 2011 20:37:00 +0000

Google Advertising Solutions-Great Tools for Small Business Marketing

Local internet marketing is the number one way of promoting your local business, your services, or your goods in today's marhttp://www.blogger.com/img/blank.gifket.

The internet offers us a vast opportunity to reach customers that just a few years ago were out of our scope and grasp. We're not only able to reach those customers and to sell to them, but do so in a way that has lowered the cost significantly over traditional advertising methods. Small businesses, in particular, can benefit dramatically from online marketing. Pay per click, or online advertising, is a remarkably cost-effective way to sell your goods or to promote your business online, especially in the local market.

Have you considered what you do when you're looking for any type of new information or for goods that you've never before purchased? Whether you're looking for a new product or a new service, typically you're going to use a search engine to find it. That has changed completely from just ten years ago, when the telephone directory was where you would look and find anything that you wanted locally.

Statistics tell us that today, more than 80% prospects look online for local businesses, because they use the internet for nearly everything they do, from banking, to finding new recipes, to seeking out and registering for services. This is a powerful tool for marketers to make use of. It is more common that people seek a local service on Google than to search it out in a local directory or other method.

What this means to you is that for small business marketing, Google advertising solutions are going to be the key for you. Google pay per click campaigns, functioning as a marketing tool for your business will put you in a position to expand your reach and increase your profits in a relatively short amount of time. Local internet marketing solutions can be slightly tricky to get started in, but with successful execution, you can expect realistically that your sales and your website traffic will increase dramatically.

Companies who are experts in local internet marketing may be your best bet when it comes to beginning an online advertising campaign. Getting started and making sure that your keywords and content are viable and that your website is well laid out to make your campaign as effective as it can be is a good way to start.

Headlines Important for Local Internet Marketing

noreply@blogger.com (Diane) — Sun, 03 Apr 2011 18:02:00 +0000

Headlines Important for Local Internet Marketing

Is Your Online Strategy Working?

noreply@blogger.com (Diane) — Thu, 17 Mar 2011 19:25:00 +0000

Find out if your prospects are finding you OR your competitors with this quick test! Just enter your business phone number, then scroll to the right and click on the big orange button.

&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Your browser does not support iframes.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;

If the results aren't exactly what you were hoping for, let's work to get you that exposure so you can get more new clients today! You might be interested in our next webinar - Get More Leads Using the Internet - next Thursday at noon.

For a no-obligation consultation, contact Page One Marketing today.

Cost Effective Local Internet Marketing Methods

noreply@blogger.com (Diane) — Thu, 17 Mar 2011 04:52:00 +0000

Internet technology has been pushed to the cell phone and brought GPS location services along. The combination of these technologies has opened the playing field for businesses to better target their advertising by using local internet marketing methods. Using search engine optimization, geo-targeting, and social media along with paid advertising and online directory services gives the local business an advantage over the larger national chains.

Using SEO or search engine optimization allows a business to build their website by using targeted keywords that are common searches in the major search engines. If a potential customer is looking for pizza delivery, restaurants that provide this service can be found more easily if they use the keywords in their web pages.

Geo-targeting combined with Google map services allows the website to use software that locates the customer by IP address. This address gives the system information on their location at least to the city level. Using this information a business is able to target their adverting to people that are close to the actual business and more likely to seek them out.

Social marketing is growing in popularity because the virtual word of mouth advertising that happens can help a business grow through their fans' social networks. Using systems such as Twitter, Facebook, Foursquare and others, the business is able to reach out to people that will recommend the services to their own friends.

Paid advertising on the web is often delivered through pay-per-click systems. The value is that the business is not charged for the ads unless they are clicked on. The click is the same as a visit to the businesses website. Because the advertising systems often use the geo-targeting systems it is easy to narrow the adverting to users that are close to the business, which provides a more cost effective use for advertising dollars.

Directory services have become the virtual equivalent of the old phone book that used to be delivered to the porch of every house. Search engines often use this directory information when a user is searching for something like a barber shop. The first results, often list the barber shops within a few miles. It is important for a business to make sure their directory listing is up to date to avoid losing a customer due to a bad phone number or incorrect address.

Putting the various methods together as a larger advertising program allows the business to get their information in front of customers. Because the location based systems exist, it is even more important to use the channels to reach out to potential customers who are in the neighborhood. By reaching customers who are nearby, the business is able to target those who are more likely to buy.

Mobile and Internet technology continues to grow together, opening even more venues for customers to search for the pizza or barber they want. In order for a business to be successful they must embrace and utilize the new technology and push the advertising beyond the traditional print media and enter the virtual world of advertising.

For more information about Local Internet Marketing Methods, visit our Services page or request a complimentary internet presence evaluation.

Good News for Google Advertisers

noreply@blogger.com (Diane) — Tue, 08 Feb 2011 23:44:00 +0000

If you use ReachLocal, Yodel, Dex, YellowBook or any other company to advertise for you, Google wants you to know that they now require that all companies reveal the exact dollar amount they are spending on your behalf with Google. This is great news for you, the advertiser - now you can truly compare one company to the other to be sure you have the best option!

(http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=152979)

I recently talked to a client of one of these other companies who was SHOCKED to find out that only $1200 of his $3000/month campaign was being spent on Google. He was then ecstatic to hear that for that same $3000/month, we would be spending $2500 on his Google exposure - and in turn, double the new prospects he has, which is the ultimate goal of any marketing.

Click on the image for this important message

(especially if you're using one of these companies)

http://play.goldmail.com/svrbhrdu5pld

How does your current company stack up?

When comparing the average campaign of one of our competitors, this is what we've found -- for their average campaign of $1500/month, our campaign will get you

double the leads.

Schedule a no-obligation review of your current online strategies!

Page One Marketing

Diane Hibbs

(480) 463-4263

email us today

Connect with us:

Google's new policy

Third parties should at minimum provide advertisers with monthly data on AdWords costs, clicks, and impressions at the account level.*

Google third parties who provide any level of cost and performance reporting today should make AdWords cost and performance information easily accessible to their advertiser clients and available at the same level of detail as other reporting information. For example, if a third party provides their clients with daily cost and performance reporting at the keyword level, then they'll be required to report daily cost and performance for their clients' AdWords keywords.

For those third parties who don't provide any reporting today, they should, at a minimum, provide advertisers with monthly data on AdWords costs, clicks, and impressions at the account level.

For example, let's say that ABC Agency is managing AdWords campaigns for their client, Joe's Plumbing. In July, the AdWords account for Joe's Plumbing accrues 1,400 clicks on 12,000 impressions for an AdWords cost of $700 (the exact amount charged by AdWords). ABC Agency will be required to provide a report to Joe's Plumbing that shows AdWords cost and performance at the account level:

Joe's Plumbing -- AdWords report for July 2010
Clicks: 1,400
Impressions: 12,000
Cost: $700

If your provider will not provide this information, you should lodge a complaint with Google -

http://adwords.google.com/support/aw/bin/request.py?contact_type=gap_complaint

The Most Effective Form of Marketing Ever Invented

noreply@blogger.com (Diane) — Mon, 27 Sep 2010 13:15:00 +0000

Pretend you're magic and you can read minds, and let's suppose your business is plumbing (feel free to insert your own type of business here.) Right now, down the street, John Smith has his credit card in his hand and he says, “I need to get my sink fixed right now!” Now since you can read minds, you know this and because you're magic, you show up right in front of John, right at that moment. You fix his sink, take his credit card, and everyone is HAPPY!

That would be pretty cool!

That’s what internet advertising does and why it’s so effective, because your business gets served up to the prospect at the exact moment they want to buy what you have. In fact the NY Times stated that "search advertising is probably the most effective form of marketing ever invented. Because search queries telegraph a user’s intent with precision, they make it possible to match people with the right ads at the right moment.”

But the problem is that with one trillion websites on the internet, if you aren’t proactive about getting in front of those people who are looking for you, then you’re losing customers because they’re finding your competition instead of you.

So if you’re tired of wasting money on flashy advertising that doesn’t work, let’s find out how many people are actually searching for you online and then get you in front of them when they have their credit cards out.

How Could Having a Presence on CNN Possibly Help My Local Business?

noreply@blogger.com (Diane) — Sat, 24 Jul 2010 18:24:00 +0000

Suppose you are a massage therapist in Phoenix, AZ. Of course your target market would include someone with back pain. To be even more specific, it might be someone with back pain who makes enough money and is educated enough to choose to investigate massage as an alternative solution to the problem and lives fairly close to you.

How many of those people do you suppose are searching for this information online?

According to Google, just within 20 miles of the center of Phoenix, the following searches are done every month.

Using another source, we find out that CNN.com gets 57,000 visitors every month who are

in Phoenix
college-educated
25-65 years old
make more than $100,000 a year

And when those 57,000 visitors read this article, Back pain? Alternative therapies may help, do you think having your ad show up like these did right beside the article could have been beneficial for your massage therapy business?

So what keywords can you use to reach your target market and where can you place your ads in addition to the search engines to reach those people? Try these tools - Google Adwords Tool and the AdPlanner. Of course if you're like most of my clients who are too busy with their own businesses to learn and implement these strategies, feel free to contact me and we'll get your business in front of those people who are looking for you and are ready to buy what you have. diane@PageOneForYou.com

Does anybody REALLY use Google?

noreply@blogger.com (Diane) — Mon, 28 Jun 2010 00:41:00 +0000

The yellow pages go straight into the recycle bin, as do the flashy, slick direct mail ads that businesses spend thousands of dollars on. 90% of people use a DVR to record TV shows and then fast forward through all the commercials. Where do consumers look to find who they will do business with? They turn to the internet. Is your business going to be there when they look?

Try it now: open up a Google search page and put in the search terms someone would use to find your business. Who shows up? You're looking at your competitors and if you aren't there too, your chances of capturing that business are slim to none because less than 20% of searchers move on to the second page. (You were at least on the second page, right?)

Well maybe people aren't really searching for your type of business online. How would you know? You can use Google's Keyword Tool to find out how many people are searching for those terms every month. If it is a significant number, you might want to start actively seeking out those prospects. That is, unless you already have enough business and you don't mind sharing them with your competitors.

noreply@blogger.com (Diane) — Fri, 28 May 2010 14:23:00 +0000

What if your customers could use their cell phones to pay you?

Remember when online banking was a new frontier? Now you probably check your balance, pay your bills and transfer money without thinking twice. The Forrester Forecast shows that online shopping is increasing and is projected to reach nearly $250 billion by 2014. Last year, online retail sales were up 11 percent, compared to 2.5 percent for all retail sales.

So let's say you're offering a great new product in your store or on your website. Only one billion people have credit cards to use to buy that new product. Two billion have bank accounts, but four billion have cell phones. Now your customers will be able to use Mobile Money to pay for your products and services. What do you think?

noreply@blogger.com (Diane) — Mon, 24 May 2010 20:31:00 +0000

Who is Facebook?

Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science studentsEduardo Saverin, Dustin Moskovitz and Chris Hughes. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League and Stanford University. It later expanded further to include (potentially) any university student, then high school students, and, finally, to anyone aged 13 and over. The website currently has more than 400 million active users worldwide.

Is your business on Facebook?

Lots of businesses have started a fan page but they aren't sure what to do with them now. The key is to get your "followers" to interact with you on your business page. But, first, you have to get the followers to "Like" your page. As with the rest of social media, this is a viral process and when it takes off, you can sit back and watch the numbers grow. Until then, it will take a little work on your part. Here are three quick ways to increase the followers of your page.

"Share" it with your friends on Facebook
At the bottom of the left column of your Business Page, you'll find a "Share" button.

When you click that button, a box will open with a link to your page. Type a message to your friends in the box and then click the "share" button at the bottom.

This will then be a message that posts on your personal page with a link to your Business Page.

Add a link for your Fan Page to your email signature
Every email you send out should have the opportunity for your prospects, clients, vendors, etc. to connect with you.

Send out an email to your database asking them to check out your new Business Page
Be sure you make it easy for them by providing the link.

Remember, when you have even one follower, you need to provide a reason for them to visit your page.

Page One Marketing

Local Internet Marketing Options - Reaching the First Page of Google

Headlines Important for Local Internet Marketing

Is Your Online Strategy Working?

Related articles

Cost Effective Local Internet Marketing Methods

Good News for Google Advertisers

The Most Effective Form of Marketing Ever Invented

How Could Having a Presence on CNN Possibly Help My Local Business?

Does anybody REALLY use Google?