web site optimization

Another SEO assistant is video

2017-06-25T01:13:00.003-07:00

[lock]SEO assistant is video

Another SEO assistant is video

Not surprisingly, the number of views of the video is increasing every day, with so much information that it's more convenient to watch a video than to read a long article. It is planned that next year 69% All user actions will be related to videos, while 41% All time spent on the computer will be targeted to video ads. 92 percent Smartphone users say they share the videos they watch on social networks and other channels, so if you do not already have video content on your site, it's time to think.

What's this Attached SEO?

„Google“Monitor your site as it keeps users. Video is one way not only to attract users, but also to extend their stay on the site. Ideally, if the video tells you how to use the product, it's called for a certain action - this keeps the user focused, since it's easier to watch the video than to read long instructions. True, videos should be with relevant metadata - so they could be easier to find, especially when looking for a site or Youtube channel.

In order to properly exploit the potential of video material, records should be provided along with translated text (preferably, translation into another popular language, such as English). This is convenient: it is possible to view such material without sound, and the channels where this material is automatically downloaded is more likely to attract the user.

Like articles posted on your site, video content should also be categorized to make it easier to find. By tracking video comments, the number of views, you can decide if you need to develop a specific topic to get more feedback and ideas on how to improve the product. Most importantly, the video must be targeted to explain or encourage users to view other items, sign up for a newsletter or come to your event.

Why use video advertising??

It's estimated that video ads are more popular than banner ads. 2015 February Video ads are 18 times more likely to be viewed on banner ads than 65%. Users look more than 3/4 of the total video. In the last few years, video ads have appeared on social networks such as Instagram, Snapchat, and Facebook is trying to conquer users already much earlier. Whatever the case, it's clear that the best videos are everywhere raised for free

Video advertising is also crucial for the growing number of smartphone users. It's estimated that video ad revenue will grow 3x faster in the short term than others, such as just computer-generated ads. So now it's worth investing in video material.

Possibility to publish your own videos:

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Your website Here you should have explanatory videos related to your products or news.
Social Networking on Twitter. All can be used. However, if your site is English-speaking, it's advisable to upload videos you create here too.
Social Network Instagram. Especially useful if your activity involves food, fashion, lifestyle, luxury goods. Here are the best - short, up to 15 seconds. video recordings. It's believed that this social network will increase the number of ads from 2016. The second half
Social Network LinkedIn. Recommended if you are implementing business-to-business solutions. A video can be about a company, an improvement in work skills, or just an invitation to claim a certain position in a particular company.
Social Networking on Facebook. It is suitable for all companies. Videos from this social network are more often seen as compared to the YouTube channel. Often a fun introductory statement encourages you to view the entire post.
„YouTube“ The channel is considered to be the second largest search platform. It is intended for those who want to explain how to use a particular product. Generally, longer videos are published. It is recommended to add 100-200 words after the entry, which repeats the most important key phrase several times. Important: If you have not subscribed to this channel's ads, there might be an advertisement for your competitors that will mislead the user..

A few other popular video advertising platforms in Lithuania, Periscope and Snapchat, are still popular in English-speaking countries. This growing popularity is being exploited by foreigners - not only creating various video clips, but also allowing users to tell Snapchat about their products, and the Twitter plug-in Periscope uses the social network to create direct video clips that will eventually multiply.

Therefore, the creation and proper description of posted videos is a great opportunity not only to promote communication with users, but also to increase their number, website traffic.[/lock]

7 Valuable Free SEO Tools

2017-06-10T01:01:00.002-07:00

Free SEO Tools

[lock]If you need to quickly see SEO positions, keep an eye on brand search trends, or just check out what competitors are doing - worth knowing these tools.

1. SimilarWeb. It gives an overall picture of the traffic to your site. You will see visitors by sharing the channel and key behavioral indicators page. Adding a competitors site, you can compare the differences. In absolute terms, should be carefully assessed, but the trends are clear.

2. Adwords ad preview tool. Useful not only for viewing AdWords ads, but the real SEO positions for verification. The real because Google remember our searches and browsing history and display the results in person to us modified. To see real SEO and Adwords results for a particular keyword, use this tool. SEO is enough to check the results open a new window with the "New Incognito Window" (Chrome browser).

3. Google Keyword Planner. Displays the keyword data - searches per month, the popularity of the story and keyword alternatives. This will not only plan Adwords advertising campaigns, but direct and appropriate SEO direction. This tool requires free registration. Go online to Tools -> Keyword Planner.

4. Meta SEO inspector. Unlike other tools, it is not an online service, and Google adwords browser plug-ins. Definitely worth it to spend a few minutes to install. Tool allowing you to information about any page you're on the state of SEO - From page title and description for SEO Purposes, to Implement codes and general condition of the site.

[ads-post]5. SEMrush. Much of the information about the position of the site free search by specific keywords and comparison with competitors. Also, the callback list of links and their quality. Before using this tool is worth to know that free can be done only the first few requests. Subsequently, information is blocked and asked to buy the paid version. Again, the data will not be maximally accurate, but really valuable.

6. PageSpeed Insights. Assess your page opening speed of both stationary and mobile equipment, and provide recommendations. Page Speed is one of the key components which determine your page SEO ranking, so definitely worth a check. The tool provides clear errors and correct them in order of priority recommendations, which facilitates the allocation of IT resources.

7. Majestic SEO. Details of backlinks. It can also be comfortably compared backlinks statistics with competitors, but this requires free registration.[/lock]

10 simple tricks that will make GOOGLE loved YOUR SITE

2017-06-07T22:11:00.003-07:00

10 tricks that will make GOOGLE loved YOUR WEBSITE

"Search giant Google is to get you to buy advertising. Your goal is to use advertising budget in the most efficient
Google Adwords advertising buy cheaper or free up.in order that the search engine company's site ranks in the top positions, it is necessary to use 10 simple and, most importantly, free optimization (SEO, search engine optimization) tricks you have to learn each web site developers and administrators:

1.Properly, put the main keywords in the customers find you search engine.

Add a key word (s) in the page address (URL) of the page title (title), page text, meta description and page orientation set to a certain word (H1 parameter).

2. Add a site to the Google index (database).

Make sure that you are in the index(www.seoservices.com). If you submit a request, do not get results at all, it means that Google does not index your site. Create a site many services such as pingler.com, notifying Google of the new sites. Use Google conferred administrator tools (Webmaster Tools), following the changes in the Google index and ranking. Make sure that the index page of your site code does not preclude prohibitions in indexing. For sightseeing site sitemap file (WEBSITE.COM/sitemap.xml) helps Google understand your site's structure.

[lock]3. Earn social recognition.

Integrate site Facebook tools - comments, buttons "like", "Share", Twitter sharing button. The popularity of social networks can help secure a higher position in Google rankings.
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4. Find a partner.

Enter yourself describing the most popular keyword phrase into Google. Look, are friendly disposed to the site to put a link to your site. Find partners buy advertising on their site. Find free partners. They can become a media portals, blogs, forums.

[contact]

5.Seducer links to your site.

Keep the site post interesting articles, company news and press releases. Let's use an interesting news portal that text to add a link to your site. Interesting research, event reviews, free useful information - provide what is interesting to your customers and site visitors. Induce audience reaction , but in moderation, if you want to earn serious corporate image.[next]

6.Create targeted video strategy.

Visual content online instantly popular, so a year prepare and publish at least two video clips. Distribute them in all possible channels and services, they create their own accounts (YouTube, Vimeo, etc.). Purposefully arrange the distribution of video over time, do not cause the video to all the possible revision of the services on the same day, because you will get modest effect. Prepare the appropriate descriptions and titles using keywords. The description insert a link to your company website.
[ads-post]

7. Observe the behavior of visitors.

Analyze web site changes, discover their causes - scaling visitors (inappropriate content?), Time spent on the site (up to 10 seconds - users do not need), open the page number (difficult navigation?), Returning users. The more returning users, who spend more time on your site and READ more pages, the search engine above REITING.

8. Take advantage of competitors' actions.

After entering the website address of the competitors for a web services to find out where they get links to your site, and what they write. Useful Service - ahrefs.com, opensiteexplorer.com, moz.com , semrush.com

9. Ensure site security and reliability.
Show the visitor that you are 100 percent. reliable (security labels, certificates, etc.). Post customer feedback, communicate with them. Do not forget that the business is alive people - do not hide from clients, contact your staff column insert photos. Show who you are, but too not boast of their prowess. Be sure to include the company's contacts in the most prominent place.

10. Follow developments on Google.[next]

The rating that the site changes raised or worsened the position of the Google search engine. Google offers many free analysis tools, we only need to use them properly. Users are also changing rapidly as technology. At least once a year, review and, if necessary, update the site keywords, and other key elements of SEO.

Website search engine optimization is all of these complex actions. If you wish to become a market leader, you have to use all the tools to fight rather than "minor correction to the SEO. Targeted refine your site because the competition for the top positions on Google search is usually protested. To get to the top of the search results is not enough just to want to be targeted to achieve ",

Google Chrome block-standard advertising

2017-06-06T20:05:00.002-07:00

Google Chrome block advertising

2018 the beginning of Google releasing the browser version of Chrome, which automatically block intrusive advertising. New Google's filtering technology developed by obsessions establish "Coalition for Better Ads guidelines laid down - which means that this browser users will see fewer pop-up ads, and hear less automatically pasileidžiančių audio, writes engadget.com.

"The reality is that people too often have to deal with įkyriomis work preventing online advertising - for example, those which have unexpectedly loud and starts playing music or causes to wait 10 seconds before showing open the page content," - said Google's advertising and commerce senior vice president Sridhar Ramaswamy. According to him, the annoying experiences some people can lead to absolutely block all ads and thus cause serious injury to the Internet platform, content developers and journalists. They are dependent on advertising, which has the ability to create content.

[ads-post]

[lock]The first reports that Google intends to create an ad-blocking version of Chrome, appeared in April. And while the evaluation of the user's perspective to get rid of any annoying content seems sensible move in terms of Google's prospects for such a solution it seems somewhat surprising: each quarter for one of your Google earns after more than 20 billion. US dollars.
Meanwhile, Web content developers will be able to see that their advertisements violate the new Google standards.[/lock]

The organization of The Coalition for Better Ads your initial guidelines for better promotions wrote polled 25 000 Internet users in North America and Europe. Here are the things that, according to the results of this study, the most annoying people:

computers

The pop-up advertising windows
Automatically pasileidžiančios advertising with sound
Huge advertising panels
Countdown, forcing website visitors to wait to see the desired content

phones

The pop-up advertising windows
Automatically pasileidžiančios advertising with sound
Huge advertising panels
Countdown, forcing website visitors to wait to see the desired content
Ad covering more than one third of the area of the screen
flashing animation
Full screen occupying "slid" ad

When Google in 2018 will strictly apply the new standards better ads, these ads to users in Chrome no longer see.

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Strive to become copywriter, the text does not criticisms? Read carefully.

2017-06-05T06:32:00.001-07:00

Aim to become a copywriter, the text does not reproach? Read carefully.

Contemporary SEO is built on a stable content of the frame, which is composed of copywriter'io texts. Copywriter'is their work to ensure that this framework would remind Lanister fortress, which would not pass even Daneris dragons instead of blown wolf three piglets hut. So copywriter'is able not only to write a wide variety of topics, but also to write them interesting and confident. Playing by the new person can say what everyone is already long been known, but the same information that is found in various portals, sounds original. However, only the ability to manage and smooth words to lay out the text is not enough. To share a few tips that will help to write even better texts.

Know who you are writing text.

Copywriter's interesting to write on various topics - be it tractor parts delivery, and description of dark matter. However, if the target audience interested in fiction text about farmers and harvesting seasons, if the main purpose of what she went to the site, is to find out useful information about a tractor? So, the first thing you have to remember is that:

Get to know your target audience and the text instead be directed to exactly it.

This means you have to find out what people are visiting the website, which prepares the texts. You can do this with the help of such toys as Google Analytics - find the age and sex is on the website and even what time it is usually done! Its text gives a person is actually useful and relevant information - not just deliver the product or service described, but you connect with a potential client.

Do not be afraid to test and experiment.

Art, which is given to write texts in your creative court, where words can still lay out a new style. You want the audience really like to text? Keep track of how the user created the website content.

Play with the title of the article, choose different strategies for information presentation and follow CTR data. Easy and simple way to analyze user behavior and interest, and will soon be able to present information in the most efficient way.

[ads-post]

For many texts leave your future is to be released book.

Many adjectives pious phrases, metaphors and fiction typical word consists of excellent texts, which can be several pages long. These texts can be placed in your book or memoirs, but, unfortunately, not very suitable for Lanister fortress framework. Site optimization texts important one - the facts.

measures are impatient, and are looking for information want to find quickly and confidently. No matter how excellent and comprehensive text write, it usually will only eye-dropped in order to find the appropriate paragraphs or sentences. So forget about the long texts and Focus on the facts.

Excellent example of good content -http://bleacherreport.com/articles/2579093-everything-you-need-to-know-about-the-cleveland-cavaliers-2015-16-nba-season. While the example, the text is not short, it is broken up into paragraphs, which thanks to the necessary information in an easy and simple to find.

Complex terms and concepts - a strict NO.

Search engine optimization is website design methodology that enables website customizable search engine with the aid of keyword searchable Google AdWords offers web advertising system which website have a search engine page list, so increasing the likelihood that it will visit more potential and existing customers .“ – all your written text consists of the following sentence? It is great that you pay for the formulation of a long thought. Unfortunately copywriter'iui their work better to avoid.

Before writing a text copywriter's inevitable must first find a lot of the necessary information, so says the theme is usually thoroughly inspected. However, you should remember one thing - the person who reads the text and read it because he says some knowledge of subjects missing. This means that you should avoid complicated expressions, terms, concepts that are excessively complicated the information. For examples of how to write a fairly complex topic in a simple and understandable way, and can be found on our blog(pvz. https://seositeoptimization.blogspot.com/2017/06/who-writes-best-content-for-your-blog.html).

Do not shy away paragraphs and do not enter too formal, unless it is a press release.

Perhaps the most easily readable text, which is the so that it is comfortable and nice to read. It means that:

the text must be divided into paragraphs;
highlight important information - use text underscores and highlights;
short and clear sentences– MUST;
Avoid too formal description, take a lot of pronouns.

How can such a text might look like you can see by visiting SEO TEXTS. As can be seen in the text, to which reference is directed, full of passages, the key words and phrases are distinguished. This & not only makes the text easier to read, but also allows you to quickly find the required information.

Finally - you have to know what works and what is SEO.

After receiving the task to write the text of ignore given keywords and write in their own way? Written text can be great, but totally unsuitable for the site optimization objective. You must understand and be aware of why you are asked to write the theme and it is given to know the importance of keywords. This does not mean that you have to be deep in all SEO technical issues - and enough basic information, thanks to which you can not only write the right texts, but also realize the importance of their work.

Who writes the best content for your blog?

2017-06-05T06:22:00.001-07:00

best content for your blog

Google Analytics complex choices may seem quite viscous online marketing specialist who has little technical knowledge, but in reality it is not as difficult as it may seem at first glance, especially if you are proficient Wordpress user. This article will show you how easy it is to use complex variables and Analytics to track creating useful content for your visitors.

Why follow them?

There are many reasons why you like:

Work recognition

Noting those who are perfectly carried out their work and emphasizing the importance of the work is loaded, you will help to grow the enthusiasm.

The rating "freelancer"

Is Freelance who pay the salary is worth it? Are you content creators working systematically carry out their work and that their performance is really satisfying for your needs?

Pay attention to the great author appearing for your blog

If your guests leave a large amount of information and content, for your SITE, this may be an indication that it puts them more or less fun, so do not be afraid to offer and ask them to write to you regurialiai, you can exchange domains and help each other even more.

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How to configure custom variables "?

Do not bother on the head, it's as simple as a few užžymėti tick, and the code is not complicated.

Google Analytics Wordpress Appendix

Thanks to this appendix you will very easily be able to keep track of their author, which is really useful gadgets, so we try it.

Plugins > Add New > search for “Google Analytics for Wordpress” and then install the WIDGET.

To activate it, you just have to go to the settings page, then choose “Show Advanced Settings”and then you will see “Custom Variable Settings.” Then select “Author Names” and press “Update”.

Wordpress hard-CODE

Here's the code, which you need to paste into going to Appearance > Editor and switch between footer.php failiuką on the right. Your visible code should look like, as shown here, and you need to paste the following code between the two lines beginning with _gaq.push:(['_setCustomVar', 1,'Author','". $author . "', 3]);"; } ?-->

PRESS “Update File” and it will be all.

Reports

Probably the first report that you want to see the page views, which are by the author, in other words, the content of which is by far the most popular. It is very easy to find out by selecting the Custom Reporting, which select pageview as the main target, you see which page drives the most traffic. Add the following choices, as the average time at or bounce rankings and even more to know your visitor.

Segment

If you want to surf the standard reports that show only the data for a particular author, you can create a Custom Segment with Custom Variable (Value 01), as the primary filter and so you will see results based on keywords, links and content.

Mobile version of the website - why are the Google?

2017-06-05T05:36:00.001-07:00

Mobile version of the website

Mobile phones are becoming an increasingly important tool for content search. According neilpatel.com, they sought information annually by 43 percent. more. Recently, much the mobile usage trends:

4 out of 5 users are using smart phones when purchasing goods;
70 percent. mobile search results - some action (purchase of goods, carried out by order) within one hour;
15 percent. Total managed mobile web traffic;
more than 1.2 billion. people reach websites with their smart phones.

Such statistics are based on 2015. Google allows updates to the site adaptability, using mobile, check. These led to updates of websites owners to pay more attention to their application in mobile, because it was one of the search engine ranking factors.

Going mobile - the gadget?

Adaptive design - convenience to access the site via mobile phone. Site user opens the mobile phone browser to surf it convenient, easy to access all the necessary sections to read the desired information, order goods and pay for them. Gadget - is quite another. It is the user can install on your phone, and easier access to the site.

If you are not sure whether you need applets, pay attention to the following questions - they may help you decide:

or the applet will be more convenient for the user?
whether it will provide exceptional value?
What is the social value?
whether the gadget will call that are not on the site?
whether there will be entertainment?

If these questions answered yes, then you need the gadget. If not - you absolutely enough well-functioning and optimized mobile Website.

Why do you need to focus on Mobile Search?

Previously it was thought that a smartphone is used only in case of urgency. Now attitudes are changing. The smartphone is available just fine tool, which is convenient to look for information anytime, anywhere - at home, at work, on the road. This - quick - search is particularly useful for local businesses, because more often to search, for example, a nearby restaurant or shop, and soon there come in.

[ads-post]
In terms of mobile usage habits, it should be noted that the mobile phone - usually means more personal than a computer, because a computer can be shared with other family members. Thus, the information in the smartphone - more accurate, more consistent with the actual user preferences. In addition, the mobile phone can be connected to smart devices, which means that it can be not only the location, social communication, language, but also the state of health information.

So mobile phone search system allows you to achieve more than a computer - it becomes more personalized. For users more easily find, such as a restaurant, it is possible not only to provide contacts, but also to create a feature to immediately call a mobile.

How should look like a mobile website?

No need to worry - a lot of characteristics in comparison with the gadget, build lose. It should simply pay attention to a few points:

mobile search conducted entering shorter keywords, so pay attention to it when writing the descriptions of goods, doing keyword analysis. Usually keyword phrase consists of one or two words.
Website buttons should be large enough to be comfortable clicking your fingers.
your site should not be too long - a mobile everything easier to find through short menu items.
Do not use large pictures, which "cuts off" the text in the middle.

Doubts whether the mobile version of the arrangement really is needed? The numbers speak for themselves - trimmed mobile version is often noticeable even 84 percent. greater flow of visitors to the site. For this reason & nbsp; you can be sure that going mobile - it's worth your time to the task.

Remarketing

2017-06-03T19:30:00.001-07:00

Remarketing. Sell the second time!

Have you noticed that the vast majority of visitors to visit your website leave without completing it any more action and not return? After all, it isgrowing loyal customer base is the goal of every business and success.

What visitors to return and become a customer?

It is best suited„Google AdWords“ Remarketing – effective online advertising strategy to show advertising for those who have already visited your website but did not carry out any action it.

Why Remarketing works and pays off?

Statistically, 90% of visitors leave the site without any operation:

without buying the product;
not registered for newsletter;
configured a contact form;

Visitors leave your site for a variety of reasons:

rush;
visit after hours;
forgetfulness;
distracted;
many jobs at the same time, etc., etc..

Most interested inappears just He did not have enough time insight into the content,and then forgot site. That is why the re-advertising can be an effective reminder to recover already engaged visitors who are not yet firmly decided to become customers.

Remarketing – It is a service that allows "to sell from the second time." Therefore, it is also known as remarketing.

„Google AdWords“ Remarketing - ability to recover up to 50% of lost visitors!

Did you know that Remarketing service can be successfully used by subtly remind "the former site visitors about:

new season;
clearance sale;
renewal;
other key news.

But most importantly, that your advertising message will reach the visitor, he visits other sites.
For this reason, remarketing is perhaps one of the most targeted advertising ways to "catch his former visitor online" benaršantį other websites and susiviliojusį YOUR advertising message.

How does the remarketing?

As even easier everything works like this:

[ads-post]

consumer first visit your website. He or perform a certain action, or leave your site and begin to navigate elsewhere. A visit is recorded on the Google AdWords system and the user added to the remarketing list of clients.
While looking at another site, which is installed remarketing advertising code, the user sees your ad. Personalized information to display when the user is using the same device (computer, smart phone, etc.,). Your products or services resemble ads promoting the return to the site, the user can see all the sites, which are installed on the Google ad units.
By clicking on your ad, the visitor directed back to your site. By the way the visitor can be directed to the same page, which he has already seen, or to create an extra special offer.

5 Remarketing business benefits:

Advertisement visible only to those users who are already interested in your products or services and „haunted by your potential client "millions of sites around the world.
The ability to publish personalized messages and special offers,depending on the visitor's needs, behaviors, interests.
You can reach the 90% loss of traffic and up to 50% of their return to the site. There is a growing website traffic and sales.
Reminds about your goods and services, It gives the opportunity to have repeated with another message to convince the visitors', Why become your customer.
Strengthening brand awareness and credibility.

Remarketing effect

Remarketing campaigns directly affects the return on investment (ROI), regardless of what the campaign strategy: focused on the brand, campaign execution results or otherwise.
combining Google Adwords advertising and remarketing campaigns can increase campaign conversion rate, and at the same time increase Quality Score, which reduces the cost of the advertising campaign.

Remarketing especially effective when you want to:

Encourage the last 7 days, have visited visitors to visit again.
Promote special offer (discount) exclusively before a certain product or service to interested visitors.
Encouraged by a friend. store in a shopping cart chose, but the buying process neužbaigusius visitors to return and complete your purchase.
With a limited advertising budget to invest only in new, previously not visited the site visitor visits.
Increase brand awareness.

Another good news is that Remarketing is beneficial to both sides, because if the product, service or other information needsIt provides another opportunity for advertisers and users to find one another.

Facebook advertising

2017-06-03T19:14:00.001-07:00

Facebook advertising for Sale

Grow brand awareness and sales of inexpensive but effective Facebook advertising!

facebook advertising

Do you want to become known and seen? The best thing to do for more than 1 million Lithuanian connecting social network Facebook with an effective advertising campaign.
proposes the 4 key points related to the Facebook advertising:

Plan;
Create;
Start and Maintain;
Analyze the results and continually refine.

Impressive Facebook advertising results you are guaranteed to impress. For the Your brand will become much better known, in addition to get more traffic and sales.

Why Facebook advertising?

[ads-post]

Facebook advertising - it is textual and visual advertising that can be broadcast in several places. The most popular is the "wall" - a number of recordings, originally presenting your business and activities shown increased number of people - friends of friends.
recent entries Facebook policy changes led to each record impressions. If you publish a post on your Facebook page, naturally it will see only 10-15 percent. all your page's followers. If they have 1000 means you see only 100-150 people. With Facebook advertising Your advertising can see more than 5,000 people, whether they are your followers, followers or friends. It is several hundred percent more!Facebook advertising can be broadcast on the side, next to other ads. It can be text and image - a small banner with the text. Sometimes this advertising is not the only one, so space may need to be shared with competitors. If this is not a problem - we tested this form of advertising now.
There are other forms of advertising - the world's largest social network has more than one.

5 reasons to try advertising on Facebook today!

Available in a large auditorium.Various statistical sources in 2017 used the Facebook social networkingmore than one billion visitor and more than 10 billion people around the world. The ability to reach the audience not occur every day ... Do not miss it!
Target audience. Your advertising can show a very targeted audience. For example, men from Vilnius, with university education. There are many criteria that can help to select another more specific audiences. The more accurate the audience, the more effective your Facebook advertising!
Easy to create ads. Facebook does not use very sophisticated technology, so there is no need to hire programmers and designers to create a small advertisement. All you can do it yourself - choose the clip and prepare promotional slogans, whose effectiveness can be verified. All this is done in a few hours - a quick and accurate as needed.
The ability to simultaneously allow multiple ads. You can simultaneously execute different advertising campaigns and track their progress.
Convenient analysis tools.

Google Adwords advertising

2017-06-03T18:38:00.001-07:00

Google Adwords

Effectively and professionally designed text ad campaign with Google Adwords can several times to increase your sales, it does not matter whether you have an electronic store, or are providing exceptional service to business.

It does not require a huge advertising budget and a number of marketing and advertisement production specialists. Most people can confirm that your Google AdWords advertising is highly targeted sales channel, generating a good return on investment.

Increase sales with Google Adwords advertising

Text ads are online since its inception. It began with a simple short ads online. The difference from other ad is that the advertising text is displayed only when the page is associated information. "I sell the iPhone 6 phones in 2017. Ad appears only mobile phone themed web pages, but not fairy tales pages or political news.
Google AdWords advertising revolutionized the market when the text ad began appearing next to some searches on Google search engine. Later AdWords advertising started to show not only the pages owned by Google, so the indication range further expanded.

[ads-post]

In recent years, AdWords has become a very effective form of online advertising. Now AdWords is no longer a purely text-based advertising network - can be advertising and promotional images (banners), as well as video advertising (short promotional clips).

AdWords advertising effectiveness has convinced thousands of companies worldwide. Undoubtedly, you will become another company, which pleasantly surprised by this advertising channel productivity and return on investment.
Successful AdWords foundation - certified professionals. It is many years of experience and knowledge in the field of Internet marketing allows to achieve breakthrough results. It is the support of your business and offers google adwords.

How it all works?

Analyze your business environment and your insights, based on your needs and available resources.
Analyze the most selling keywords related to your activity.
Plan your AdWords advertising campaign or more - anticipate the duration, budget, advertising methods.
Create and start running your campaign, follow it and see if there is trouble or additional questions. Try several variants of bots in order to make sure that they are effective.
You can run multiple campaigns simultaneously, monitor their performance and do detailed reports.
Analyze campaign affect your sales. This use of your other campaigns.

What is Google's AdWords advertising cost?

The good news is that theGoogle Adwords advertising the price will always be what you wish.Adwords advertising budget and you can spend 10 eur. during the week, and 1,000 eur. You pick keywords depending on quantity and sales needs.

How exactly you should spend only advise a careful analysis of your sales processes, the competitive environment, brand awareness and a lot of other things.

The most effective advertising is not immediately successful, because it is not always clear how users will react to it. Therefore, constantly doing research and looking for the most effective phrases, keywords and strategies for your AdWords advertising campaign.

competitors sites analysis

2017-06-03T16:57:00.001-07:00

Spyware Basics: competitors web research and analysis

To rise to the prime positions in Google search engine, it is necessary to analyze the competitors' sites. There is no difference, or will start with a brand new website, or already have an existing website, it is very important to know the situation of competitors' sites in search engine results and SEO optimizing operations. This time the article - SEO Basics spyware. I'll tell you how to perform an analysis of competitors' websites and analyze the market.

Perhaps you fail to rise to the first position in the search results and you think that you are doing something wrong? Not necessarily. The competitor analysis can prove that their pages are just good suoptimizuoti and you achieve the desired result will take a little time. Or, if there are no strong competitors in the field of SEO optimization, you several modifications and improvements to the site, and beyond, will be very easy to occur in the first position in Google search. And that will attract additional new customers. So after competitors' analysis and study proves how strong is the competitor's website, how easy or difficult it will occur according to the desired keywords in the search engine results.

Before analyzing the competitor's website is necessary for basic keyword research, which attract the target consumers. This step is very important and a lot of what determines. If the keyword research is done poorly, analysis of competitors' websites will be meaningless.

1. Think how the average consumer

As already mentioned, it is very important to correctly perform keyword research. To select the keywords used by your potential customers. Sometimes the task is easy, and sometimes - quite difficult. Significant support gives Google keywords tool . This tool can be used to find out which keywords are most commonly used by consumers when making requests. It is also recommended to Google keywords tool "suggested keywords. Frequently longer keywords that have good number of queries per month.

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Analyzing and Rabbi keywords, try to think as a consumer, rather than a specific field professional who knows the specific terms.

2. Identify competitors

Knowing the exact keywords can gain access to the next step - to find out your main competitors. According atsirinktus 3-5 main keywords dominant choose sites on the first page of search results. These are the main competitors of your website. The next step will be analyzed precisely competitors pages.

3. Competitor's internal website analysis

When you know the competitors and their websites, then you can start to analyze what they are doing, or how to optimize the website and you can adjust most of your SEO strategy, that of competing successfully in search engine results.
It should start from the inside of competitors website analysis.
Keyword Use:

What keywords are mainly used by the competitor page title tags (title tag)?
Do competitors use keywords page keywords meta tags? Keywords tags for search engines no longer has any influence, but if they are used, meaning the competitors they consider relevant keywords.
What keywords most often & nbsp; & nbsp uses a competitor; Web content and title (also h1, h2 tags)? To help determine the„Keyword Density Analyzer“ tool.

Content analysis:

What are the main uses keyword optimized articles competitor - the trade name or service / product?
What keywords the site uses content competitor with internal link anchor text?
How often rival creates and updates the site content (articles, news, and other records)?
What type of content which usually rival - video, article, audio clips)?
Is the content used in h1, h2, h3 tags?
Is it easy to reach the inner pages from the home page?
Is the content of the ad on the social network sharing feature? If so - how strongly the content is divided in social networks?

Technical analysis:

How successful competitors websites are ranked by the main Google search some keywords?
Are COMPETITORS website pictures are optimized with ALT tags?
Are competitors HTML code is neat? For further information, source code (source code).
Do use meta description and title tags?

The internal analysis can quickly tell whether competitors focuses on SEO optimization. If SEO optimization is a low level, or not at all - competitors overtake search engines ranking search results will be very easy.

4. External analysis

So should continue to analyze the competitors' Web sites outside optimization, and more links coming from external sites.
Emerging links and their quality has very great importance to the process of SEO optimization and search engine results page ranking.
A useful tool is the analysis of competitors' backlink SEMRush . It can analyze all the links coming from any domain they come, what is the link anchor text. All this knowledge can be understood if competitors are heavily optimized site, what keywords (by anchor text of the link) aims to raise the search results, as a new link intensifies appearance. Emerging links and websites Page one rank as well as important data.

How many backlinks (incoming links from other sites) is a competitor?
In how many different domains comes the reference to the competitor's site
Which pages get the most backlinks links?
What anchor text of the link is the most commonly used?
In what discussion forums are links to competitors site?
Do competitors are buying links for SEO? If so, what kind of sites? what PageRank?

Another important factor in the external analysis - social networks and the activities of competitors they.
the most important social network, without a doubt, is Facebook. Find out whether the competitors has its own page on Facebook. Pay attention to connecting to the page number of people, as is often placed in the contents of the social network representation, or they communicate with fans. Google search engine ranking web presence affects the social networks: how often are distributed to various web links (much like, share 'tweett.).
If a competitor's site has a lot of content, you need to figure out whether or not the content is valuable and authoritative. A very useful tool that I use is Open Site Explorer. This tool can be used to compare a few sites.

Conclusions.

So I presented the basics of SEO competitors in spyware - competitors analysis and investigation. This analysis is sufficient for initial formation of the image of the competition. Knowing the competitors website situation can be planned to carry out strategic actions that allow the rise above the Google search engine to attract more customers.

How to improve Google rankings

2017-06-03T15:51:00.001-07:00

Improve Google rankings

SEO (Search Engine Optimization) is a part of online marketing. It is optimization and modifications for a website oriented in search engines as Google or Yahoo. You can spend thousands of dollars per month for advertisements on the Internet, but if your website are in high ratings in search engines, it will bring more benefits and profits than investments in regular advertisements.

The existence of a website does not guarantee that it will be visible for search engines. After website development you need to invest into optimization of website. Main optimization is done once, but you need to improve and take care of your website all the time. You will have to invest both time and money until your website will be in high ratings. But once the investments is done, and if everything succeeds, the investments can pay off tenfold.
How does the search engine works?

The main and essential thing you need to understand in SEO is that the search engine is not a human. Search engines based on text searching. No matter how advanced technology is, search engines are far from "intelligent mind" that can sense color or design, or enjoy the beauty of sound or images. Instead, search engines bots enters web site and scans (index) whole web page code and then it try to guess about what the web site is.

First of all, search engines visits and index the various pages of your website to see what content you are publishing. All this is done by special software called "crawler", "spider" or simply "GoogleBot". These "spiders" follow links from one page to another, and index (read and memorize the code and the text of a Web page) everything it find and understand. Given how many pages there are in the world (over 65 billion, growing daily in 250,000 web pages) is technically impossible to visit all the sites on a daily basis to see if there is any new data, content or websites.

After the search engine visits your website, it indexes all the content and put everything on a huge databases. Basically, after indexing the website, search engine distinguish the keywords which corresponds to that particular page contents. Sometimes website can be assigned to the wrong keyword, but if we help search engines to optimize the site – it will be much easier to distinguish the content in your website. And it will be beneficial for you, because your website will be in better rankings.

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How to optimize your website for search engines?

I will describe the seven steps to optimize your site for search engines. All seven steps must be repeated regularly. Steps 5-7 must be repeated quite often if you want to achieve noticeable results. Steps 1-4 do not require so much attention in later use, but it must be done in the very beginning of optimization. It does not mean those steps are not important (conversely, they are most important).

Steps that you do not need to repeat very often:

Keyword Search
Keyword search - the most important. You need to find 1-5 keywords or phrases that identifies your whole website (and its content), and also you need to find 1-3 keywords for every page on your website.
Competitors
Know your competitors! Analise their Web sites. What are they doing to be ranked better, which phrases or keywords they are using? How they advertise themselves?
The first link to your website
Do not submit your website to search engine and do not pay anyone to do so! There are many low-cost services, or software, which offers for very low price to submit your website in thousands of search engines, and in some cases even promise that you will be ranked in the first position. This is a reason why a lot of web projects fail. Search engines must naturally find your website, and they will find if you have backlinks to your website from other, already indexed websites. Why? Search engines and designed to follow links from page to page to discover web content. So all you need is to put hyperlinks (it must be active) from already indexed web pages to your website. There are many methods to get the first link to your website. For example, to write a classified ad. If you have an account in some forums, then you should put hyperlink to your website into forum account signature.. You can also buy (or exchange) links from other websites.
Sitemap
Biggest search engines allows website administrators to submit a sitemap. Sitemap is a file which lists all the web pages on your site, how often the page is edited, the last time modified, and so on. After submit of a sitemap, search engines provides information about Web bugs and errors (if any). Also, search engines provide an invaluable statistics about traffic, which was the highest rated keywords etc.

Steps which you need to repeat quite often:

Site Analysis
It is impossible to describe internet marketing success or failure if you do not follow your website performance. It is necessary to have a visitors counter. I recommend to use Google Analytics.
Content creation
Website is never finished. You have to improve it all the time. It must constantly change and grow. It is a natural adaptation to the ever-changing market process and it is necessary to place high-quality content which relates to the company‘s activity. In your website should be original, high quality content (text), which is unique (not found in any other website in the world). No one will be willing to advertise your website if there is no use of it.
Backlinks
Internet is a network of links from one page to another. Incoming links (from other sites) is very important for the natural flow of visitors. But incoming links are also very important for SEO, since search engines use them (the quantity and quality of backlinks) to rank websites. The more there are sites that have links leading to your web site, the better search engine ranks web site. But also very important is a quality of this incoming link. If you are selling shoes, then a high quality link would be a link from other high rated website. That link should be somewhere in the article about shoes (the topic of the text must be related to your activity and keywords).

Few other things that you should know about SEO (you must be familiar with HTML):

Site <title> - in fact the most important factor in optimizing the site. Don't do them meaningless, and do not use too many words in it. In title should be included 2-4 main keywords which is related to that particular page content. <title> tag must be placed in websites <head> (it is not regular title of the text)
There should be few keyword used in content (text). Do not use same keyword to different pages of your website. And use them sparingly, because if you will put too many keywords, then search engine will recognise them as a spam.
Headlines <h1>, <h2>, <h3> ... Header text is considered more important than simple text. <h1> - most appreciated. So put some keywords into your headings.
Text Links. Do not leave a link to your site with the text "click here" or "more information" and so on. Instead, try to put some keywords there.
"Meta tags" as "description" and "keywords" are also quite important. Be sure not to leave them blank. Use the same keywords as well as you used in <title>.
Do not use the same keywords in multiple pages.

SEO audit and prices

2017-06-01T17:15:00.001-07:00

Website SEO audit

1. What is SEO site audit

2. SEO audit Prices

3.Website SEO audit techniques

4.SEO audit process

I. What is SEO site audit

SEO audit This is a detailed website analysis to verify and analyze the site's condition and status as the website itself and configured to meet the search engines (Google, Bing, Yahoo, etc.) optimization criteria. Also to SEO audit includes not only analysis and saying what is wrong or be changed, however, and provides specific recommendations and suggestions.

2. SEO audit Prices

Given the uneven SEO audit SEO audit and the audit so the prices are different. Common SEO audit can cost from 100EUR to EUR 100000. Price should depend on how much detail and how thorough audit conducted himself, but I think the key is to not audit the amount of data (number of pages with lots of data, which do not bring real benefits)But the most important is accurate and specific recommendations WHAT AND HOW TO CHANGE, to improve the position of Google Search. Therefore, it is expedient to do targeted audits. (That is the correct site configured for specific keywords).

3. Website SEO audit techniques

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If you search for officially approved and commonly used in all SEO companies Web Site SEO audit methodology - really is not. So this kind of company prepares its audit methodology and use it
It is often used in various SEO analysis software that just a few button clicks on the site analysis and recommendations, but the program will not always best. It is also very important to know the key elements of the audit and no special software, because otherwise not all, or not quite so you can understand what the program wants to tell you. So the conclusion is that: the company submitting the audit only with SEO audit programs will not always be the best and most suitable, and sometimes is not always properly understood.
Therefore, this article you will find basic SEO audit process elements that need to be analyzed in order to carry out the audit.

4.SEO audit process

As mentioned above, each company chooses its own SEO methodology and the same process, but here are the basic elements of SEO audit.

1. Website or e-shop main keyword positions in Google search engine analysis.
The most common site owners know the main keywords, so if the client provides them, then necessarily analyzed and presented in the above-mentioned position of keywords. Of course, that happens when customers do not always choose the most appropriate keywords for your website. In any case, the audit analyzed the keywords and positions offered new keyword list with additional justification.

2.Submitted (the client) and additional (proposed) keyword analysis.
analyzed and appropriate keywords using several tools and techniques. The main keyword selection methods is Google AdWords keyword planning tool google search related selector, competitive analysis, keyword selection special program and other measures.

Having selected the most suitable keywords should tune with the client (the site owner) on the main list of keywords. It is recommended to materialize five keywords that are the most important and the most appropriate site. It can be confirmed and many more keywords, however, the price on the rise. That is to say according to the selected keyword request 5 SEO.SEO organizations providing audits to audit the performance of focusing only on the selected keywords (i.e. the target auditing). In this case, the client (website owner) received much more specific recommendations and observations on the state of the site SEO, otherwise practically not fokusuojamasi to the most important keywords and are provided only for general remarks. Also, whenever possible and accord pasitvirtinami specific pages that will be assigned to select 5 (or more) keywords.

3. Share the site preview

Performed Site Search quick assessment using the same Google search, but looking only audited site (Google search by checking written in the "site:mydomain.com)
Check what and how indexed and made initial findings. As an example, if the domain start page will be at the first place then it might be some problems, and then have checked in more detail.)
Determining whether the general was taken SEO optimization (it's easy and very quickly noticed just reviewed the start page and the code can immediately tell if something was taken from the SEO side)
Using Google Analytics and webmastertools data (if available) and measured the so-called "landing page".
Estimated or website domain assigned to "brand" domain (brand domain keyword search results are no longer 10, but only 7).
Viewing site Cash, (temporary site google data repository) and the assessment of what information is Google Cash, and what is the same site (investigated whether Google indexes everything).
Determining whether the service tailored for mobile devices.

4. Website internal optimization condition

Page headers Meta (Meta titles) optimization condition.

Is the use of appropriate number of characters.
Are keywords used appropriately
Do not duplicated, or all pages describe.
Other recommendations.

Meta Description

Is the use of appropriate number of characters.
Are keywords used appropriately.
Do not duplicated and that all pages are described.
Other recommendations.

Meta keywords use. Already since 2010, or before the official Google Web spam engineer said that the use of meta keywords do not have any value. But many SEO companies are nevertheless amends my, as is a provider pasiskaičiusių, but certainly not all are aware of customers who then complain that it's done. So sometimes it is better to put them in, but only due to the fact that soothe the client, but the actual meta keywords irrelevant. However, it is noted that sometimes the sum is the amount of these keywords, and therefore may be even negative effects.
Analyzing appropriate paragraphs (<H1>, <H2>, <H3> <H3>), the layout and the appropriate dosage. It is a common problem for websites designers rarely evaluate the SEO aspects of the design drawn up by them as well as convenient and appropriate use of these paragraphs have quite a significant impact on the internal SEO optimization.
Website content analysis . The amount of the recommended content and how that content should be laid out and written in accordance with the recommendations of the SEO text input. DETAILS: HERE
Additional content analysis. It analyzes not only the main pages of content, but also the potential sponsoring content (namely Blog or other information svetinė designed to reinforce the principal). And is the sponsoring content plays (by) the strengthening of the other pages.
Keyword use of website. DETAILS: HERE. Provides shared a note on the entire site and details of approved (agreed with the client) keyword analysis presented separately.
Website URL Parameters: DETAILS: HERE
Structural analysis of data recovery. Evaluated the situation and recommended that all structural data can be used. However, usually for the purpose to implement the necessary additional site programming. DETAILS: HERE
Approved keyword pages detailed analysis and recommendations. The detailed review of selected pages of the situation and for each element of the recommendations and suggestions of what and how to change it.

5. Duplicate content analysis
Especially often faced with the problem of electronic shop owners. The main reasons are various filters, sorting, etc., which are exactly the same content of the site is representative of the other URL, but the content is practically the same, and thus creates a large amount of duplicate content.
Also, in most cases e-shop owners are not even aware that the content is duplicated, because according to them, that does not use the same text in other pages, but on the technical parameters of the URL content automatically cloned n times. Of course there are all the solutions to solve this.
DETAILS: HERE

6. Availability (robot) and the indexing status
Checking and analyzing whether you (the client) website or e-shop available robots. In some cases, access is blocked and your site is not available at the same indexation and of course in this case you are not the Google search engine results. As such, many liked to create a free website and there are many places where it can be done, but the problem is that the site is blocked from search robots.
DETAILS: HERE

7. Website architecture and internal reference situation. analyzed:

Navigating the Site. Review and comfortable and easy access to all pages of the site. It is generally guided by the rule that within three mouse clicks (from the beginning of the page) must be achieved in any site content. Also analyzed as directed to the categories and subcategories of pages and the ability to come back. As one of the most important principles is that the website visitor is both convenient and clear, and a page where it is located. It is also seen from the technical side there are no broken links, and so on. Analyzing the site greatly increase the volume (usually electronic stores) make use of SEO programs, and recommendations are made for specific pages and selected by the customer (site owner) agreed keyword lists.
A separate analysis of the links on website links located at the bottom of the page (footer). Still it is noted that there are sites where the mass of links to footer that is not good. It also provides guidance on which it should be given a special link "nofollow" tag, which tells the search engine robots from following the relevant links.
Contextual link analysis. Many different websites and online stores to install special SEO modules, which should improve SEO positions, but when these modules are used improperly received more damage than benefits (such as the massive creation of links to a specific word, etc.). However, according to the audited site it is not always possible to see absolutely all content links, and makes recommendations and proposals under the relevant approved keywords and their associated pages. It is also recommended from where and to where to direct the appropriate links through relevant content (namely SEO text). This is quite an important part of the analysis to the recommendation, because contextual links have a much higher value than links to footer or right / left column of the page, so it is necessary to use existing content and to obtain an appropriate value.
Number of links on the page.Because there are certain recommended maximum number of links, which should not be exceeded.

8.Another technical site audit

robots.txt – if available and properly generated DETAILS: HERE
Proper .htaccess File Generation DETAILS: HERE
Website HTTP status code analysis and 301 redirects situation DETAILS: HERE
Technical analysis of the link:

The checks HTTP status codes and what type of referrals to use website.
Canonical tags (rel canonical link tags) use of the situation and recommendations.
301 redirects study, analysis and recommendations for how to properly use.
In a 404 page (page not found) or configured properly, or the appropriate routing of the 404 page or appropriate information page 404.

HTML, CSS error page.This can be compared as an official document (eg .: a letter or CV), which takes a lot of grammatical errors, and if you as an employer receive CV with a lot of mistakes you assessment of the human capacity but enough negative. So, almost exactly the same is true with HTM, CSS and other errors in the page, so it is necessary to minimize these errors. Why I mentioned maximum, so that complex IT projects or in certain e-stores is sometimes impossible to remove some of the errors. The errors you can check here: https://validator.w3.org/
Site Map Analysis:

Does the site have an XML site map?
Proper XML format and structure?
Is XML sitemap is submitted in Webmaster Tools Instrument.

Most content management systems already in itself is quite the good tools that automatically generates a site map, but it is necessary to ascertain whether it is carried out properly. As an example of one of the most popular CMS like WordPress recommend an additive Yoast SEO Plugin, but every time you need to check whether it has been updated and you are using the latest version of the Annex. CMS sites that do not have automatic map generation can take advantage of a variety of free programs (eg .: www.xml-sitemap.com). But like I said the necessary XML sitemap submission to webmaster tools in order to tell us the status and condition.

9. Website speed
The site loading speed has a significant impact on SEO optimization, so the SEO audit and required to analyze it. Website loading speed is important not only because of the technical condition of the site, but more importantly because of the behavior of visitors. Visitor's action is particularly important as one of the significant things is that many visitors will have the patience to wait for a slow operating website while charging the web page. Usually it does not bother the vast majority of users and does not wait long when the page atsidarinėja by simply choosing another site and it has a significant impact on the SEO results.

A few steps that you can to test the speed of the page:

Firebug. Firefox browser add-on will help to analyze your pages.
Moz Crawl Test. Checks where you can reduce the amount of referrals.
PageSpeed. Google tool with recommendations for page loading speed.
YSlow
WebPageTest.org

The main ways to increase the page loading speed:

File compression. By using Gzip program can reduce HTML, CSS and Java Script file sizes.
Minify CSS, JavaScript AND HTML.This is the code optimization (removal of all unnecessary blank spaces, commas and other symbols) .Also removed from the code all the unnecessary comments, etc. Google recommends: YUI Compressor.
Reduce the amount of redirects.
Set cash (temporary file recording control).
Content Distribution Network (CDW) use of. Especially true when the service is used in several countries. With this tool allows you to place the contents of the site on multiple servers in order to rapidly provide information to the user.
Pictures and photo optimization
And other ways...

10. Website applicability mobile devices rating
Due to the fact that a growing number of people surfing the Internet via mobile devices Google also officially announced that the site adapted to mobile devices will be "punished" and the results of the Google search (via mobile devices) will fall compared to those that have adapted websites for mobile devices.
You can check whether your page adapted for mobile devices here:HERE

11. Website visitors replicable in other countries

Estimating site application in other countries. Is the domain suffix refers to the language (eg .: www.domens.co.uk, etc.).
Check through Webmaster Tools site adaptability by country.
Do hreflang tags used?

12. Analytics Analysis of the situation

Is there a Google Analytics code.
Are you properly installed the Google Analytics code on each page, and whether it is used for.
Analyzing various data analytics.

13.Selected five (or more) pages of detailed analysis report for a specific Excel table

Figuratively, plot structure optimized pages (And if necessary additional pages).
Each optimized page site created a separate excel spreadsheet with the data analysis and recommendations (the current situation, proposals and recommendations):

It is recommended keyword list
URL (current and recommended)
Meta title (current and recommended)
Meta description (current and recommended)
Meta keywords (current and recommended)
"Canonical" parameters of the situation
OpenGrah parameters of the situation
Twitter Cards situation parameters
Other meta parameters (for indexation, the company's imaging google map, etc.)
Proper use of paragraphs ( <h1>, <h2>, <h3>)
Existing content (SEO text) analysis and recommendations
Internal links recommendations
mistakes
Page footer analysis and other recommendations.

It contains analysis of optimized pages with detailed recommendations for action and what should be done to improve the results of the Google search engine.

14. External link analysis (including social networks)
External links are one of the most important and powerful tools in order to get good SEO results. But it is necessary to obtain appropriate references and be sure to use the proper poison receipt of strategy and plan. Also note that, in particular, must be carried out in an appropriate internal SEO optimization and then external (links receipt, etc.).

Playback of existing links and making proposals for them. Because it is not always equal to the reference link. It is important and what it received and even the location of the site. In addition to all that has drawn attention to the fact whether the reference is generally a godsend Googlebot (links with the tag "nofollow" has no practical value added).
Recommended links new tactics and receiving recommendations .How much and what kind of links required within a reasonable period of time.

15. The main competitive analysis.
SEO audit should also analyze and assess the main competitors. The assessment of the competition is edited and you (the website owner) SEO plans and tactics depending on your particular situation.
analyzed:

Existing reference quantity, quality, and all other information related to the links.
Social networking status.
Domain age, authority and other domain settings.
According to the need to be detailed and specific analysis of the competitor's SEO optimization.

page meta description

2017-06-01T15:33:00.001-07:00

What is the page meta description?

the page META description

Meta description is a particularly important element that has to be done properly when implemented SEO services. It can be argued that the most direct impact on the Meta description does not do SEO (because more for people, not for search engines robots), but the description of a particular so-called "sub influence. I have in mind is that if you are with a spectacular description of the Internet to lure the visitor to choose and will make your site on Google search (although it will not be the first place) and a visitor will like your page (which shows the visitor action page) then it will be a huge positive impact.

Why is a huge positive impact on: for if a visitor came to your site, liked the page (that long overstay it visited many internal pages shared via soc. Networks, etc.) - then the objectives have been achieved.

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Otherwise: if to lure visitors with a very good meta description, but the visitors soon will leave your site (and if you also make another dozen visitors) will have a negative impact. Google concludes the following: customers come to your page, but the page was not satisfied with the information contained in them, and not interested in the position so the page is likely to fall to a lower position in google.

WHERE visible META DESCRIPTION?

Meta description visible in Google search results (may be visible and social networks such as Facebook). Meta description is not displayed on the website page and is invisible to the visitors of the page (but mmeta profile can be seen by opening the site code).

Meta Description - Google Search

WEBSITE HTML CODE (column: ... </ head>)

One of the basic rules of a fair description of the meta description is as follows - Do people read this description will be convinced to have found a suitable site and clicks specifically on your site. The best way to check whether the proper meta description - it simply must put yourself in retrieving human situation and ask myself if I click and go to a web page with the meta description.

<Meta name = "description" content = "Professional SEO services and free seo tips site and e-shop. 5 years of SEO experience" />

Meta tag description should include:

First of all, for the people, but think about Google and the robots (including the primary keywords).
Include main keywords because they are Google's search results will be further highlighted.
Meta description it is advisable to use the keywords in the page that is part of page titl
Use up to 160 characters, because Google only to give the local meta description.
It is also always advisable to see Google AdWords ads in the descriptions here because people are trying to minimize the cost per click, so their descriptions is a place where good ideas.

Check the HTTP status codes

2017-05-31T20:18:00.001-07:00

how to Check the HTTP status codes

This article consists of the following main topics:

1. Check the HTTP status codes

2. HTTP Status Codes

3.Basic HTTP status codes affecting SEO optimization and search engine

4. Best SEO practices using 301 and 404 redirects

1. Check the HTTP status codes

HTTP status codes are obtained when the search engines robots or website visitors calls the web page. Therefore it is important from an SEO side of the status code and the response is correct as it used to be. It is therefore necessary to check your e-shop or website HTTP status codes.
Basic tips

Use a 301 redirect instead of 302 when you want to redirect the URL to another Web site in order to directed and gained value with SEO ranking.
Web pages are periodically (for a longer period) calls 404 (Page you are looking for is not available) should be directed to the use of 301 redirects.
Prepare a 404 page with the required navigation to the visitors suddenly enters the 404 site is easy to navigate to other pages you want to exist.

2. HTTP status code

Please read what is Link Juice (seositeoptimization.com/optimize-url.html)
HTTP status code of the server response expressed as three integers that tells the web element status code
>It is important you know and understand what it means to the first number, which can be from 1 to 5.

100 - information: Response has been received and will continue the process.
200 - successful: Response has been received. Customer's request has been successfully fulfilled.
300 - Redirection: Request received, but necessary to perform an extra step in order to fulfill the request.
400 - Client error The client makes a request, but the page is not denied access, etc..
500 - Server error: The client makes a request, but the server can not process the request for it, an error.

Basic HTTP status codes affecting SEO optimization and search engine
200 SUCCESSFUL
Request has been successfully carried out.
301 Moved Permanently
Requested by the new URL. This response code tells us that the old URL has been redirected to another URL of the new permanent. This targeting is often used by SEO professionals when necessary to change the URL, but retain rate has gained SEO authority and to direct all customers to the new URL.
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302 TRANSFERRED
Server response (landing) is carried out from a different location, but this is expected to use the old and the response destination. This type of code is not recommended for use. Search engines understand the response code 302 as a temporary diversion and assign SEO ranking (Link Juice) and the 301 code and transmits the ratings and Link Juice.
404 PAGE NOT FOUND
This response code is always found on the server when a request corresponding to the file. However, the presentation of a 200 response code. So search engines are told that the page we loaded correctly, but the query page not found
410 removed
This response code tells you that the page is removed permanently, so do not mix 404 and 410 status codes.
503The office has not
This code tells the server is currently unavailable. This code is used when carrying out temporary server maintenance works or when a short-term outage. In this case, it will be ensured that the search engine after a certain period of time and try to come back again indexed.

3. Best SEO Practices

USE 301 redirects
If possible, always we recommend the use of 301 redirects when you need to redirect to another site or domain. 301 of forwarding directed both the user and all SEO ranking, and authority. As such targeting 302 says that this is only a temporary diversion and no SEO rating authority and do not lead to a new URL.
ACTUAL EXAMPLE 301 redirects
Website www.seositeoptimization.com all pages have been ending in .html, but there was a need php In the meantime and had to rename the page with .php ending. However, SEO is not a good side and took a 301-redirect.

You can make yourself and go to page: https://seositeoptimization.com/php
And you'll be directed to: https://seositeoptimization.com/html

Targeting can get ready .htaccess file containing paste targeting:

Redirect 301 /seositeoptimization.html http://www.seositeoptimization.lcom/seo-optimization.php

For more information on .htaccess: https://seositeoptimization/htaccess-for-seo.html
WHEN NECESSARY point to 404 pages
404 example page: https://seositeoptimization./htacces
In this example you can see that the introduction of the wrong (with an error, and so on.) You are being redirected URLs (.htaccess help) into a specially prepared 404 page that says that, by the URL of the page does not exist. This 404 page is designed so that the website visitor could easily switch to the desired and existing page.

This special routing options to 404 valuable because it might otherwise be, so that the user (by typing the URL incorrectly) will not open any website page and thus lose the client. Also within the Google Webmaster tool you will be able to track how many customers have been directed to this page and you will be able to take appropriate decisions. Some examples of such cases Sometimes you have a (certain pages URL) and 301 redirection.
404 Targeting can also be done with the help of .htaccess file:

ErrorDocument 404 /page-not-found-404.php

We recommend:
WWW.E-shop.com- Creating online stores - Purchase e-shop and start a business!

Get a site

2017-05-31T20:07:00.001-07:00

Get a site for your busines

How to buy a site that SEO optimization is not restricted

It is necessary to: Access to FTP

DuringSEO optimization it is necessary to access / login to files that are placed on the server. Nowadays, there are many content management systems that offer very quick and easy management of your site's content, however, is not always given the opportunity to connect to the server where the files are located.
Please note that you must have connections not only to the CMS (content management system), but also to FTP.

Before buying the domain / hosting (where combined offers and content management system), make sure that you can connect to the server where the files are hosted on the site.

We recommend:

WWW.e-shop.com- Electronic stores creation - Purchase e-shop and start a business!

Rich snippets

2017-05-31T15:29:00.001-07:00

Rich snippets for seo

Rich snippets - more visual and detailed information about your site Google results

INTRODUCTION
Integrate MICRO AND DATE and SCHEMA.ORG
1. Generate feedback and evaluations (Eng. Review Data)
1.1. example
1.2. The main characteristics of this markup
1.3. marking
1.4. Test
2. Emphasize your products / goods with Rich snippets
2.1. Product example with assessment and price
2.2. The main characteristics of this markup
2.3. marking
2.4. Test ...
2.5. Marking HTML code example with the assessment and the price of ... usd. by ... usd.
3. Maximum ratings Rich snippets to Use
3.1. example:
3.2.The main characteristics of this markup
3.3. Marking HTML code example with an assessment of the author and date
3.4. Test
3.5. Extend the tagging and adding PRICE
4. Display the business reliability (rating) search engine results
4.1. example
4.2. The main characteristics of this markup
4.3. Marking example of the HTML code for displaying the rating business
5. To provide personal data using personal tags
5.1. example
5.2. The main characteristics of this markup
5.3. Marking HTML code example of personal data
6. Provide video clips representation Search Engine
6.1.Video clips example
6.2. Problems
6.3. The main characteristics of this markup
6.4. Marking HTML code example video marking
7. Create interactive links (Eng. Breadcrumb trails) search engine results
7.1. example
7.2. According Schema.org
7.3. According Micro Data

INTRODUCTION

This teaching material for all who wish to improve the internal SEO optimization and advanced extract / details / picturesque information provided within search engine results. This extended site information in English is called "rich snippets", which is configured Micro Data and Schema.org support.
Here present a summary, but rather a visual and easily understandable information on how to configure the "rich snippets, but you can always check the details with Google(https://support.google.com/webmasters/answer/2722261?hl=en)instructions or pratestavimo tool (http://www.google.com/webmasters/tools/richsnippets)

[ads-post]

INTRODUCTION The MICRO DATA AND SCHEMA.ORG

What is Micro Data?
Micro Data (as RDFa and Microformats) is a way to mark the website content items, such as complaints, people, events, prices, recipes, etc. This marking is carried out using conventional HTML elements and attributes.
For example, "Person" has the qualities of a house, url and title - it is these attributes that can be applied to HTML tags (Eng. Tags) to each feature can be defined separately.

<div itemscope itemtype="http://data-vocabulary.org/Person">
Name:
<span itemprop="name">bill gatse</span>
Website:
<ahref="http://www.seositeoptimization.com" itemprop="url">www.seositeoptimization.com</a>
Title:
<span itemprop="title" >SEO optimizator</span>
</div>

Itemscope – says that the content specified in the structured data element.
Itetype=“http...“ – describes what it is marking element. In this case it„Person“.
Itemprop=”…” – describes the properties of each element on a separate

[alert title="More information" icon="info-circle"]About microDATA (https://support.google.com/webmasters/answer/176035?hl=en) – Google Webmaster Help, HTML Microdata – W3C (http://www.w3.org/html/wg/drafts/microdata/master/) [/alert]

What is Schema.org?
Schema.org This is the majority of search engines (Google, bingo, yahoo) generated dictionary for marked content posted on websites. This standard facilitates the work of the webmaster, since the dictionary is seen most search engines.

[alert title="More information" icon="info-circle"]what is Schema.org (http://schema.org/) and Google Webmaster Help (https://support.google.com/webmasters/answer/1211158?hl=en)[/alert]

Why flag structured data?
Structured data markup Benefits:
- Search Engine results will generated additional / extended / more visual information for your site. For example customer reviews and price:

Obtaining such structural information will receive about 10-25% more visitors
- Search engines provide a more detailed and informative information on their website, thus search engines accurately describes your website content, which gives an advantage Google positions.

Integrate MICRO DATA AND SCHEMA.ORG

1. Generate feedback and evaluations (Review Date)

1.1. example:

1.2. The main characteristics of this markup

itemtype attributes:

*Itemtype*	*explanation*
http://www.schema.org/AggregateRating http://www.schema.org/Review http://www.schema.org/Raiting	Average ratings taking into account all assessments. Product, product, service and so on. response.. Individual item rating

Itemprop attributes:

*Itemprop*	*explanation*	*Features include*
itemprop=”name” itemprop=”description” itemprop=”aggregateRating” itemprop=”ratingValue” itemprop=”reviewCount” itemprop=”author” itemprop=”datePublished” itemprop=”reviewRating” itemprop=”reviewBody” itemprop=”worstRating” itemprop=”bestRating”	The tagged item name. Highlighted item Description. The final evaluation of the selected element considering all assessments. description Reviews. number of review. Content author. HTML 5 can use the rel = author tag. Content publication date. Reviews assigned rating. answer content. The worst possible evaluation. The best possible evaluation.	All All CreativeWork Rating AggregateRating CreativeWork CreativeWork Rating CreativeWork Rating Rating

CreativeWork - http://schema.org/CreativeWork
Rating – http://schema.org/Rating
AggregateRating – http://schema.org/AggregateRating

1.3. marking

The following HTML markup code shown in examples.

In this example, displayed an overall assessment, which is generated in a more detailed presentation of the results of search engines (rich snippets)

<div itemscope itemtype="http://schema.org/Product">
<span itemprop="name">[Product Name Goes Here]</span>
<div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
<span itemprop="ratingValue">[rating]</span> stars – based on
<span itemprop="reviewCount">[number of ratings]</span> reviews
<div>
</div>

And the markup example with the two estimates, as in the previous example, only show no real feedback ratings .:

<div itemscope itemtype="http://schema.org/Product">
<span itemprop="name">[Product Name Goes Here]</span>
<div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
<span itemprop="ratingValue">[rating]</span> stars – based on
<span itemprop="reviewCount">[number of ratings]</span> reviews
<div>
</div>
- 
- <div itemprop="review" itemscope itemtype="http://schema.org/Review">
- <span itemprop="name">[Answering title / summary]</span> - evaluated
- <span itemprop="author">[answering the author]</span>,
- <meta itemprop="datePublished" content="[date according to the ISO format such as: 2013-12-15]">2013-12-15
- <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
- <span itemprop="ratingValue">[Score given valuer]</span> scores
- </div>
- <span itemprop="description">[text of your review]</span>
- </div>
- 
- <div itemprop="review" itemscope itemtype="http://schema.org/Review">
- <span itemprop="name">[Answering title / summary]</span> - evaluated
- <span itemprop="author">[answering the author]</span>,
- <meta itemprop="datePublished" content="[date according to the ISO format such as: 2013-12-15]">2013-12-15
- <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
- <span itemprop="ratingValue">[Score given valuer]</span>scores
- </div>
- <span itemprop="description">[text of your review]</span>
- </div>
- </div>

1.4. Test

The structured data markup works necessary to carry out an inspection or properly formatted. The verification procedure to the Google structured data checks the measures:

http://www.google.com/webmasters/tools/richsnippets

marks, that rich snippets will not see the immediate results in the Google search engine, because it requires some time for the page to crawl index.

[alert title="More information" icon="info-circle"]Structural Data Generator: http://schema-creator.org/, Rich snippet video: http://www.youtube.com/watch?v=n0SF6PLCx4I, review: http://schema.org/Review and http: / /schema.org/AggregateRating according schema.org[/alert]

2. Emphasize your products / goods with Rich snippets

2.1. Product sample for assessment and cost

Goods can be displayed not only for assessment but also with the price, as the following example:

2.2. The main characteristics of this markup

Itemtype attributes:

*Itemtype*	*explanation*
http://www.schema.org/Product http://www.schema.org/Offer http://www.schema.org/AggregateRaiting	We note that it is sold goods / products. We note that this item will bid. Wishlist average estimates with regard to several estimates.

Itemprop attributes:

*Itemprop*	*explanation*	*Features include*
itemprop=”name” itemprop=”description” itemprop=”price” itemprop=”aggregateRating” itemprop=”ratingValue” itemprop=”reviewCount”	Selected item (brand) name. The tagged item (product) Description. Selected item (goods). The final element of assessment taking into account all evaluations. Viewing rating. review number.	all all Offer CreativeWork Rating AggregateRating

2.3. marking

<div itemscope itemtype="http://schema.org/Product">
<span itemprop="name">[Product name]</span>
<span itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<span itemprop="price">[Product sales price]</span>
</span>
<div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
<span itemprop="ratingValue">[The estimated scores]</span> scores– according to
<span itemprop="reviewCount">[number of ratings]</span> comments
</div>
</div>

2.4. Test.

The structured data markup works necessary to carry out an inspection or properly formatted. The verification procedure to the Google structured data checks the measures:

http://www.google.com/webmasters/tools/richsnippets

2.5. Marking HTML code example with the assessment and the price of ... usd. usd to ...

However, if the product or service that the final price directly compatible with the client then why not give Rich snippet and prices range from to.

<span itemprop="offers"
itemscope itemtype="http://schema.org/AggregateOffer">
<span itemprop="lowPrice">[product / service price from]</span> to
<span itemprop="highPrice">[product / service price to]</span>

[alert title="More information" icon="info-circle"]Google webmaster help: https://support.google.com/webmasters/answer/146750?hl=en, http://schema.org/Product and http://schema.org/Offer pagal schema.org [/alert]

3. Maximum ratings Rich snippets to Use

3.1. RExample rich snippets

In the example above, the response to an individual assessment of the product or service can be provided together with a man (answering the author who submitted / reviewed a review) name and date:

Itemtype attributes:

*Itemtype*	*explanation*
http://www.schema.org/Review http://www.schema.org/Rating	We note the service / product evaluation. We note the individual services / product evaluation.

Itemprop attributes:

*Itemprop*	*explanation*	*Features include*
itemprop=”itemreviewed” itemprop=”worstRating” itemprop=”bestRating” itemprop=”ratingValue” itemprop=”datePublished” itemprop=”name”	Selected item (goods and services) & nbsp; name. The worst possible rating. The best possible rating. The final element of assessment taking into account all evaluations We note Answering date Author name	Review

<div itemprop="review" itemscope itemtype="http://schema.org/Review">
<span itemprop="itemreviewed">[product / service]</span>
<div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
<meta itemprop="worstRating" content = "[the worst point of assessment]">
<meta itemprop="bestRating" content="[the best evaluation score]">
<meta itemprop="ratingValue" content="[given evaluation score]">
</div>
<span itemprop="datePublished" content="[date according to the ISO format such as: 2013-12-01]">
[data]</span>
<span itemprop="author">[author's name]</span>
</div>

3.4. Test.

The structured data markup works necessary to carry out an inspection or properly formatted. The verification procedure to the Google structured data checks the measures:

http://www.google.com/webmasters/tools/richsnippets

3.5. Extend the tagging and adding PRICE

<div itemscope itemtype="http://schema.org/Product">
<span itemprop="name">[product / service]</span>
<div itemprop="review" itemscope itemtype="http://schema.org/Review">
<div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
<meta itemprop="worstRating" content = "[the worst point of assessment]">
<meta itemprop="bestRating" content="[the best evaluation score]">
<meta itemprop="ratingValue" content="[given evaluation score]">
</div>
<span itemprop="author">[author's name]</span>
<span itemprop="datePublished" content="[date according to the ISO format such as: 2013-12-01]">
[data]</span>
</div>
<span itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<span itemprop="price">[the price of the goods services]</span>
</span>
</div>

This code will generate evaluation, author, date and price:
And if it's good or service that has a price range of between ... and ... then additionally add the following code:

<span itemprop="offers" itemscope
itemtype="http://schema.org/AggregateOffer">
<span itemprop="lowPrice">[price from]</span>
to<span itemprop="highPrice">[price to]</span>
</span>

Check out this model through the Structured Data Testing Tool

Page title

2017-05-31T13:53:00.001-07:00

What is the Title of the page - Page Title

Page Title

Meta title of the page, or the page title (Eng. The meta title or page title) is one of the web page meta tags of the page that is visible in the top menu bar. The page title is also visible in search engine results page as name so meta title can be attributed to the most important elements of internal optimization and starting works seo services works.

I will show how and where the title is visible, in order to clarify its importance not only for search engines, but also visitors to the site, because the title can be a lot of things to decide on the content of the page. So you will see in subsequent figures, the same title is the first word about your site, which will be reflected in Google's search results.

The title web browser in the top menu bar

The title of the HTML page code

Where visible Title Google search engine results

(Ex .: Mozilla browser press CTRL + U and looking between the delimiters <head> .... </ head>. Title to be released this delimiters <title> ...... </ title>)

In order to achieve the best possible positions in Google you have selected the title used your main keywords. The most important keywords will always be written in the beginning, and later follows.

[ads-post]

Why expensive Google AdWords

How to look like as you press one of the cost (through AdWords) with the keyword SEO services
BUT, if it is expensive does not mean it is not profitable. Best when there is little SEO optimization and AdWords company at the same time. but, the fact is that SEO optimization help achieve the desired position in google - Pressing - at no cost!

The page header of recommendations

As the title of the page (Page Title) is an important element, because it is necessary to properly form:

It must be the primary keyword. The keyword is followed by the first and the next sequence of importance.
Website Home Page (Eng. Home page) is recommended to save the site domain name (eg .: SEO Services | SEO Optimization | SEO Optimization .com)
The header writing not more than 60 characters (that is 4-8 words). And if the desired goal then the header length does not exceed 512px.
Keywords are separated at the conjunction "and" not a comma "," no dot ".", Or any other character, and located in quotation marks "|". The mark search engines do not see and so it seems appropriate to individual keywords.
Each site page title should be different in order not to confuse the search engines and in this case, not to compete with the internal pages of your sit
The most important keywords are written in the beginning.
For exclusivity can be included in the spec. characters at the beginning and end of the "==", but it's debatable issue, but the fact that in this case, your search results will be more distinguished title.

do not duplicate content

2017-05-30T14:53:00.001-07:00

do not duplicate content - seo tips

In this article you will learn how to avoid content duplication

1. How and where to use the rel = "canonical"

2. Pagination SEO Problems and Solutions

3. Advanced pagination solutions

1. How and where to use the rel = "canonical"

One of the often significant problems of web pages is dubbed content, which is difficult to observe without knowing the specifics of Googlebot. In this case, I do not mean the same site administrator copies the contents and make other pages (this is also bad for content duplication). And this is the case, when the Web site or e-shop content management system automatically generated the same page a few (or a dozen) URLs. I mean, when one and the same web page is opened with different URLs. For example:

http://www.sEO optimization.com
http://sEO optimization.com
http://sEO optimization.com/
http://www.sEO optimization.com/index.php
http://sEO optimization.com/index.php

This means that reluctantly (on specific e-shops creation content management systems), you can create duplicate content. When it is not possible to deal with this would duplicate content then attached a special meta tag rel = "canonical". This tag is added to the main content, in which case Googe robots will tell you that Home is exactly that, and the other is just a double. Here's a way we say robots and the page will not be "punished" (i.e. reduced positions in Google search).
Operating principle
The said special mark (ang. Tag) is added to the HTML page header section. This section of the page invisible to ordinary visitors. If you look the page encoding (CTR + U) then this tag should find the head section. This tag should look like this:

<link rel="canonical" href="http://www.seositeoptimization.com" />

[ads-post]

If your web-page will have a similar way to the example shown then it means that if the system (website content management system) will create the same page papilloma URL should then be all right.
SEO perspective Canonical URL tag attribute is similar to the 301 redirect. So using canonical URL tag will tell the search engines robots that several identical pages will be treated as one and no real forwarding to another URL (as it did 301 redirection). However, we emphasize a few key differences:

Using 301 redirect all users will be forcibly redirected to the new URL and the canonical URL tag is designed for search engine robots and visitors to the site will be redirected to the new URL.
301 targeting is much stronger signal, which describes the correct URL, but not always able to use this type of landing and so used canonical URL. For example, when the category of goods may be filtered by price then you will notice that the URL ending changes and in this case will not be able to make a landing, because otherwise users will not be able to filter products. Thus, in this and other similar cases (that shall not be duplicated content) will use the canonical URL tag.
With 301 forwarding you can redirect a page from one domain to another (eg .: 1.com domain domain 2.com) and thus drive traffic and SEO metrics. However, with the canonical URL is only one server in the same domain (canoncal also applies to the same domain and sub-domains subdirectory
Using improper canonical tags google (taking into account comments Matt Cutts) still has some additional assessment and the determination whether or not canonical is used properly and in the end still Google decide which page (under the tracing system of systems) will be a key. But always recommended to manually marked and thus help the search engine robots easier to select the home page.

Videos of canonical and 301 redirect (Matt Cutts)

How, when and where we should use the canonical tag?

Facing such a problem when we have a dozen versions of the Pates page with different URLs arises the next problem:

Search engines do not know which version of the page to include / exclude in SEO evaluation indications.
Search engines do not know or redirect all links SEO metrics (trust, authority, keyword links, reference number, etc.) to a specific one site or distributed to all respectively.
Search engines know which page sureitinguoti above and one below the search engine results.

When these things happen Websites owners are faced with such problems as ranking and traffic decline. So to avoid all that webmasters use canonical tags.

What Google says about Canonical URL tag?

or rel="canonical" This is a hint or an indication?
This is a hint that a sufficiently rigorous. This hint we note and appreciate together with other valuation signals in order to deliver search engine results are most relevant pages for.

Can I use relative links in order to indicate the canonical tag such as: & lt; link rel = "canonical" href = "product.php? Item = swedish-fish" / & gt;?
It is allowed.

Do not be a problem if you celebrate the canonical, but it will not be identical to the copy of the page?
It is permissible for small differences in the pages, and this should not be a problem.

What happens if rel = "canonical" page will be presented to 404 pages (not looking)?
Anyway Google search engine robots will continue indexing your site and by other signals will appreciate that the page is important. But it may have some negative impact on SEO position in search engine results.

What if the rel = "canonical" pages have not yet been indexed?
And when all other content on the Internet continues to index and detects canonical pages to be taken into account and quickly indexed specify canonical URLs.

Can rel = "canonical" can be directed?
You can google this and then divert to do so as usual the redirect.

Videos of canonical (Matt Cutts)

2.Pagination SEO Problems and Solutions

Another problem often arises in SEO e-shop page-numbering product categories. For example pagination occurs when the electronic store category have hundreds or thousands of items. And both products on one page open not only difficult (long boot page) but also inconvenient, and it is therefore numbered. Exactly the same situation could happen with every morphology and content online sveaine.
At first glance it would seem a trifle, but it should be noted that the CI press the next page, and then change the URL. From the SEO side - pagination problems causing difficulties for a proper Google indexing. The issue:

Search Engine robots indexing restrictions
Once the search engine robots to index your site does not mean that completely index all the pages. How many indexes depends on your domain rating. So if you have a lot numbered pages is a high probability that not all pages will be indexed.
Duplicate content problems
Depending on what will be the content of the pages are numbered, but it is very likely to be repetitive or identical (copies) elements. In particular, such as the page title, meta tags and meta description. And yet the whole Googlebot causing complete confusion what it is and which of the numbered pages submitted within search engine results.
Short description of the problem
In a situation where the numbered pages contain very little content. For information only name and photo, and thus there is a lack of unique content which could be punished in various google update algorithms.

So how to solve the problems of pagination?
The best solution - prepare a suitable design, but there are other solutions. However, when planning the site design should pay attention to these things, that reduce pagination problems:

By creating a larger number of categories reduces the number of pages (in this way you will have a lower numbered pages of content).
\Increasing the quantity of the products displayed on the page as well as reduce the number of pages.
By combining specially formatted links paginated pages numbering solve problems.

But existing sites or electronic stores touched on SEO will change the structure and always made to solve the problems. But there are other solutions which help you to solve the problems of pagination:

OPTION 1: Remove the numbered pages from indexation.

The easiest solution - you do not need to remove numbered pages from indexation. However, consider whether or not the pages you Not that indexed.
And to remove the indexation only need to add a column & lt; META NAME = "ROBOTS" CONTENT = noindex, follow "& gt; into numbered pages except the first. But make sure that you've added the tag "follow", which will ensure the transfer between the authority of the page numbered pages while removed from the Google index.
Benefits :

One of the easiest solutions.
A good solution in such a situation when there is no need to index the pages numbered

limitations: Although it is possible to solve pagination SEO problems but numbered pages will be removed from the Google index

OPTION 2:A separate page with all the goods, which is marked with rel=“canonical”

It is likely that the Google system would be the best option if you create a separate page that contains all the information on one page, "All-Product. This help page tag rel = "canonical" and all of the page numbered pages, insert the above tag rel = "canonical" (such as & lt; link rel = "canonical" href = "http: // www. Domain .com / all-items" / & gt;. in this way, google system say that the main page, this will be http: // www. domain .com / visos- goods .php, and all of the page numbered pages eg .: http: // www. domain .com / all - goods .php? page = 2, ie, the page (http: // www. domain .com / total - goods .php) copies.

Taking into account the recommendations of google such way is one of the better pagination solutions to the problem. Also, visitors are more comfortable when all the goods are hinged on one page. However, it should
draw on the page loading time. If such a page with all the goods is charging more than 4-5 seconds then also not good. If you are charging a long time and then should try to optimize the page (/ all - goods .php) by reducing the number of unnecessary queries to the database, optimizing PHP, HTML, CSS and script code, see also the opportunity for resizing images (for high quality images occupy a lot of space and the strain on the page loading speed).
Benefits:

Fairly simple solution.
Google search engine to easily and quickly identify the main page and copies.
All content will be presented on one specific page, but users will still be able to use the numbered pages and it will not pose a problem for SEO numbered pages.

limitations: Bad decision when we have to provide all the content with high resolution pictures, or when a single page will be thousands of items. For page loading will be too long and the user will be uncomfortable and unacceptable when thousands of items on one page. In this case it is better to create more categories or choose another solution.

Option 3:Use bookmarks Rel=“prev”/“next”

The pagination solution can be technically difficult, but worthy of attention and solves any type of website pages numbering issues. Google system identifies and supports the following HTML attribute (rel = "prev" and "next"), which identifies the numbered pages. The integration of these attributes to your website can be complicated and, therefore, must be carefully and properly insert them.
After using tags rel="prev"/"next You create a proper link between the chain numbered pages. Links chain starts on the first page / page 1.php, which is inserted into the appropriate section of the code:

(page1):

<link rel="next" href="http://www.domain.com/page2.html">

Please note that it is such a code is added to the first numbered page.
Let's go to the second page. However, we note that the second page is not the last, and there are the following pages. Consequently, the second & lt; head & gt; section need to insert an additional line of code. We need to include the first page reference code, the tag rel = "prev" and the third page reference code with the tag rel = "next" in such a way to ensure the chain links:

(page 2):

<link rel="prev" href="http://www.domain.com/page1.html">
<link rel="next" href="http://www.domain.com/page3.html">

Taking into account the 4 numbered pages example we can see that the third page is also not the last, SO guided by the same principle as in the previous example:

(page3):

<link rel="prev" href="http://www.domain.com/page2.html">
<link rel="next" href="http://www.domain.com/page4.html">

The fourth page is the last numbered pages chain, making the last page of links in the chain is denoted otherwise. On this page, we add only one tag rel = "prev" & lt; head & gt; column:

(page 4):

<link rel="next" href="http://www.domain.com/page3.html">

With this system links rel = "prev" / "next" numbered pages on Google Search evaluates all pages of this type (numbered), as a single one-page content. This means that Google will provide customers with the first page as the most suitable search. However, Google has other (backup and additional) assessment tools (as happens to be a programmer may err by summing the other tags or other situation) because google if it detects exceptional conditions, why should be given a numbered page NR2, and at first, then and present second place in the previous page. Google This condition can be treated as a fuse contingencies.
Benefits :

Solves the problem of numbering pages without creating a separate page, which should be all of the content, without numbering.
This problem is solved with minor changes to the HTML code.

limitations

Depending on the content of the site, but it is likely that this method will be implemented fairly complex.
A prerequisite - correctly and without errors programmed to achieve the desired result.

It is important to note that a significant rel = "prev" / "next" recovery can be recorded along with the tag rel = "canonical

3. Advanced pagination solutions

1. Additional URL parameters and tags rel=“prev”/“next”
In some cases, the marks rel = "prev" / "next" paginated URLs can be and with additional parameters as the session ID, and that does not change the whole content. And in this case, you can re-encounter with the duplicate content problem. </ P>
There is a simple solution through Google Webmaster tool to specify which pages to index the particular parameter. However, there are some of the same content with a different URL (only on certain parameters) and provide some SEO value. Banned the index, we would lose this value. So it is always advisable along with tags rel = "prev" / "next" and use the tag rel = "canonical" and also tell which page is the most important.

2. Filtered content and rel = "prev" / "next" significant Use
SEO problems using the filter numbered pages. For example if a numbered page, you can further filter the items by brand, for example:

Page1: http: //www.domain.com /.htmlpage1? Brand = Nike

Given this situation the page content will depend on the chosen variable. For example:

Page1: http: //www.domain.com /.htmlpage1? Brand = adidas

Page1: http: //www.domain.com /.htmlpage2? Brand = adidas

It presents a completely different list of items than:

page1:http://www.domain.com/page.html?brand=reebok
page2:http://www.site.com/page2.html?brand=reebok

If you think there is some value to the SEO parameters sufiltruotais Google index, then the best plan is as follows: to create a separate page numbering for each chain brand separately. However, in these pages (with filter) does not indicate additional rel = "canonical" tag. rel = "canonical" tag will remain limited to one page without any parameters.

3. Content sorting (sort order) and substantial rel=“prev”/“next” use
When you visit a page as soon as it can be sorted as such:

page1:http://www.domain.com/page.html?order=oldest

However, there may be a possibility and sorted in a different order, newest first brand and to change the URL:

page1:http://www.domain.com/page.html?order=newest

The SEO professionals are sometimes differences of opinion and states that both the oldest and newest goods should be numbered with a separate numbering circuit tagged rel = "prev" / "next". However, this option only sets out a different page content, and the content remains the same, and again persists duplicate content problem.

Therefore, in such case, when you change the layout of the content, I recommend to use the tag rel = "prev" / "next" only the default parameter paginated
In the alternative sorting setting, which in this example is the latest products (newest) should be prohibited indexation. That can easily be done with Google Webmasteer tool with which we can specify only one specific parameter to be indexed.

At first glance, these are solutions can seem quite complex. However, drilling down further realize that it is not very difficult. In addition, the matrix provides a solution that will make it easier to decide what kind of a solution to the case of use.

If you choose to use one of these SEO problems in ways sure to check twice if correctly used the proper tags, because we see a lot of errors using the tag rel = "prev" / "next".

Choose a domain by SEO

2017-05-30T10:38:00.001-07:00

Domain by SEO

10 rules on how to select a domain by SEO

Sometimes it is very difficult to decide what domain name to choose for a new web site or e-shop, and selecting and creating the website noted that the domain is not very good SEO optimization taken into account. Therefore, I will give a few tips that will really help you decide in choosing a domain name website or e-shop.

VIDEO on how to select a domain

1. Examine the 5 main keywords

When choosing a domain name you should first be selected on the 5 main keywords or phrases. How are keyword search described in detail in Article About Keywords. With the main keyword list or combine them to try to add the required prefixes, to give a good domain name. For example, if you are going to create a website, which will be different vehicle rental services, you have to then collect the following keywords: transport, rent, car, bus, minibus and really discover a good combination. Why is it so important to have a keyword domain? Therefore, it is important enough SEO optimizacijostion element has significant value throughout the optimization process.

But the suit and at least part of the domain filled with keywords such as domain www.e-shop.com optimized with keyword e-shop creation Google is the first position, so the domain and keyword phrase is only a small (albeit fairly important) part of SEO.

However, in a situation when really it is not possible to use the domain keyword, then the better his do not use. Keyword domain advantage beti when he "forcibly" put out of sorts and sounds and looks then you do not need.

2. Create a unique domain name

To create a good domain name is often frustrated because many great domains are already occupied. Significantly, when the selected domain is very similar to that of a competitor. The difference of only one letter or hyphen. SEO optimization respect is great to have the domain name with the main keywords, but in the future you may encounter a problem of similarity of site visitors unsampled be perceived and that is that. And even worse is when the customers to get to your competitor's site you accidentally open, but saw that there where not visited wanted to quickly turn off your site and move to another. And for such actions when customers suddenly turn off your site and moves on to the next will be "punished" and your ratings will decline. Also choose a domain very close to your competitor's legal problems may arise, etc., etc..

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3. How to choose a domain name ending?

If your budget allows then it is advisable to purchase a domain name with the most popular of these extremities .com, .eu, .com. That practiced by most major web projects. In this case, you will be assured that other competitors not be selected the same domain name but with different ending. Also be sure to target an unused domain name with other limbs target (301 forwarding) to the main domain name. However, if your domain name is unique, and this site is intended only for UK visitors, then certainly enough to buy and only one domain ending in .uk. It is noted that there are many electronic stores only for the UK market, but their limbs are .eu or .com. This is not a good solution for bothSEO optimization, and the fact that some buyers who very rarely buy online deter the limbs, because they believe that the online store at the UK or the like.

4. Domain name easily recorded

It is not advisable to use the domain name more complex words that can be recorded and such difficult words that can make grammatical mistakes.

5. Domain name should be easy to remember

Having become available domain names in the list we recommend to choose the one that is easiest to remember. Company name not recommend the use of the domain name. Why? Therefore, the company name does not always meet the company's activity. Furthermore, your company name in any case will be unique, and customers aware of your company's name actually quite easy to find through Google. (Easy to find on the uniqueness).

6. Select the shortest possible

Short site name is easy to remember and recorded (which was mentioned earlier advice). It is also a short name of the site provides more opportunities for it to fit on business cards or other documents or leaflets.

7.The domain name defines the purpose of the site

It is very important that, under the domain name can be inferred from what is the purpose of your site (or an electronic store or company website) and its content. This is particularly important for those who are not as well known and popular. Of course you can, and choose a name that will not say anything about the nature of the site and the content, but the name is very difficult to popularize. These domains can usually choose from a very large corporations that are able to enter the market and be known and unique.

8. Do not violate copyright

Check whether the selected domain infringe any copyright.

9. DDomain exclusivity

As I mentioned earlier is very important that the domain to the main keyword, but it is worth to consider and about the uniqueness and uniqueness. For example, with respect to SEO optimization (when a site specializing in the cargo vans, rent) selecting a domain name www. minibus for rent .com optimization will be a little easier. However, there is no unique domain (which is always important for larger companies do business in their own name to be known), so it is better to choose from, such as a name: www.buss for rent .com, in this case "buss", as an example could be the name of the company. In this case, we have one word and a unique name.

10. The numbers and hyphens domain

It is not advisable to use domain numbers that nothing nesusyja the company's activities. It is also better not to use hyphens "-" in the title, because it often introduces confusion when it comes to verbally tell someone your site name.

Excellent video how to select a domain

The main Google Ranking Factors

2017-05-29T17:02:00.001-07:00

Google Ranking Factors

CONTENT:

1. Factors influencing the success of search engine results
2. Contents (internal optimization subgroup)
3. Links (internal optimization sub)
4. HTML code (internal optimization subgroup)
5. Trust authority and identity (external optimization sub)
6. Links and increasing (external optimization sub)
7. Personalization (external optimization sub)
8. Social networks and media (external optimization sub)
9. NA - Negative influences

1. Factors influencing the success of search engine results

There are three main groups of facts which determine the success of the optimization of the site:

Internal page optimization
External site optimization
The negative influencing facts

The table reflects the fact all three groups. Each group contains sub-columns (content, structure, HTML, trust, links, personalization, social), which are individual SEO factors (in addition marked and their influence +3 +2 +1, the higher the number the greater and influence). Ni facts embedded in each sub-columns (in red) and the effects of OCs expressed Ball -1 -2 -3.

These subsets of the table, the first letter refers to a subset of SEO ranking factors, and the second letter represents a specific factor. As such values published: content (the sub-column), quality.

SEO Ranking Factors

If someone will have to acquire only one sub-group best SEO factor - it's very little value, because it is necessary to work on each sub-group level performance. And the fact is that, first of all need very good quality and make the built-in SEO optimization, and only then think about the external optimization.

Internal SEO optimization factors

Internal SEO optimization factors are the ones who are totally dependent on the owner of the site, because it is an internal optimization of all actions that are performed with the same site, it is inside. These include: both the technical part of the site and the site structure and information on the website (content).

External SEO optimization factors

These are factors which are not directly managed (at least not be so), the site owner. We would like to emphasize that external factors have an even higher value than the internal optimization. So, as Estimating your site will depend on how much and what kind of links you have, what your authority, what are your actions in social networks, etc.

Why this is not all SEO factors

Most will find that there really is not reflected in all SEO ranking factors. Why? Because there are more than 200 and even more sub-factors that could reach 10,000.

Here is an overview of only the main ranking factors, since a large amount of information and can refer you to the minor work requiring extremely labor intensive, but not necessarily essential SEO optimization works.

2. Contents (internal optimization subgroup)

Content remains one of the most important internal factors of SEO optimization, so this should be seriously considered. It is said (and a 100 per cent agree) SEO content is king.

Content quality

An essential quality of the content, so when preparing information for your website be sure to ask yourself if your prepared information interesting, relevant and useful, if someone decides to stop and read what you write? The mere fact that it is necessary to have but a few hundred words per page, you write pouring empty into a through solely on the content (well, this is the best of the worst options), but try to write as none of your competitors have posted and engage the site visitor as well as interesting content and content layout visually, then the text will be reached SEO target.

Details: https://seositeoptimization.blogspot.com/2017/05/7-page-optimization-steps.html

Content analysis / Keyword selection and assignment

This is practically one of the most important works is the appropriate keyword selection and assignment of your pages. Do not spare the time and effort to analyze and select the best keywords, because you're not quite right you optimize them, you take a lot of work and effort, and if you later discover that this keyword is not fully fit and is significantly better keyword then be sorry loaded in the work and effort and loss a profit (for the desired number of visitors never came).

Also, assign the appropriate keywords to the pages most relevant to them. Just consider the existing optimization of your site and check the status of the best ranked page with the chosen keyword.

Details: https://seositeoptimization.blogspot.com/2017/05/about-keywords.html

The use of keywords in content

One of the most common mistakes new SEO specialists is excessive the use of of keywords in the content / text. Yes, the use of the keyword in the text is necessary both headlines and text, and the use of the keyword synonyms, but do not overdo it to use it too often and unnatural.

Details: https://seositeoptimization.blogspot.com/2017/05/seo-texts.html

New content

Search engines love new and“fresh ” content. If it is possible to update your site information periodically (such as once a week or month or other period, but it is important to continuously and periodically). When the content of the site is updated, and it is interesting and relevant to your readers, then your page will accordingly be indexed more often and better valued.

Details: https://seositeoptimization.blogspot.com/2017/05/7-page-optimization-steps.html

Vertical content

Is your content "vertical" .This is focused on a particular topic, and not much about everything and shared? Always better to appreciate the sites that specialize in a particular niche / field than that which is generally about everything and a lot of areas and topics.

Direct response

Rate your page content gives a direct response to a search query? As an example typing in google.com Donald J. Trump will immediately see a brief information about it. That 's what he is. and you get an answer immediately.
Yes, if your page provide direct answers, then it is likely that it and not click on and open, but Google will treat it as a positive:

That google confidence indicator.
There is also evidence that direct responses to increase targeted visitors.

3.Sitemap (internal optimization subgroup)

Next very important internal SEO optimization is the structure of the site, which must be done according to the selected keywords.
Website accessibility

It is important to make sure that your site is not blocked for search engines robots and it is indexed (that it can entry the search engines robots). But if you have created a free site on a specific subdomain or not attached, be sure to check indexing lock. Also, some of the content management system has a feature that blocks access to search engines and indexing blocks. So, make sure that your page is indexed and continue optimization, otherwise your work can go for nothing

In addition to indexing blocks we note that things like Flash or some JavaScript can also block your entire site or part of site indexing.

Details: https://seositeoptimization.blogspot.com/2017/05/7-page-optimization-steps.html

Content duplication
Websites often, especially in electronic stores (on the filters, sorting, etc.). The content is duplicated. The most common site owner, do not even understand that the content duplication, but is duplicated.

Details as to avoid duplication of work can be found here: https://seositeoptimization.blogspot.com/2017/05/do-not-duplicate-content.html

Suitable for mobile devices
Website should be designed for use in various devices with various display sizes, as more and more people are using not only personal computers but also a variety of smart phones, tablet computers, etc., so it is an important condition for the site to be applied to all of these devices in order to retain existing users and the addition pritraukit people are increasingly using tablets or smartphones.

Page loading speed
Slower page will always have a higher bounce rate, meaning that the search engine can also draw conclusions and does not give an advantage over other sites. Also, not all users are patient and if the index will charge for longer than 3-5 seconds, then do not receive until open and select another site, which is a very negative impact on your site.
Is the domain determines the content of the site?

How to choose a domain name according to the SEO information, see details here: https://seositeoptimization.blogspot.com/2017/05/choose-domain-by-seo.html

Is the site using HTTPS
If possible, we recommend to purchase an SSL certificate to use HTTPS for security purposes, because the google sites safer and more reliable.

4. HTML code Use of (internal optimization sub)

Take advantage of all the capabilities of HTML code in order to properly display information and provide search engine It creates the keywords you want to optimize.

HTML META title
It is often observed that svetinėse happens that most of the pages have the same meta title name, which is not permissible error. All Meta Titles to be different, unique and focused on the keywords

Details:
https://seositeoptimization.blogspot.com/2017/05/where-to-use-keywords.html

https://seositeoptimization.blogspot.com/2017/05/page-title.html

Meta descriptions
Page meta description does not have a direct impact on SEO optimization, but has a particularly high value when readers read your page meta description (site search results page), and decides to open your particular site rather than another. This action is very positive impact and adds to the positive SEO results.

Details: https://seositeoptimization.blogspot.com/2017/05/where-to-use-keywords.html

Structural data Use
Structural data provide an opportunity to Use the Google search results page to display your site more visual, informative and comprehensive.

Details.: http://https://seositeoptimization.blogspot.com/2017/05/rich-snippets.html

header names
Is your page is properly used in the header (h1, h2, h3) and they pitched keywords. These are the basic elements of SEO, but programmers are creating pages do not always pay attention to it and h1, h2, h3 tags which puts them more comfortable, not to where it should be.

Details:
https://seositeoptimization.blogspot.com/2017/05/seo-texts.html

https://seositeoptimization.blogspot.com/2017/05/where-to-use-keywords.html

6. Trust authority and identity (external optimization subgroup)

Or the search system can decide which links to trust (that is to recognize that the link would not buy from a trusted source) .answer- YES.

authority
Is your website in search engines have gained the trust and authority? Is your site is unique (in your area) and you trust the site's visitors? Not yet, and then this should be the goal.

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It is not exactly known as a search engine and calculates the standing and it is very likely that this evaluation form factor has a significant amount of additional component parts of the assessment. As an example of where you received a link, whether it qualitative or other adjacent references are not from spam pages, which signals coming from the social network, what visitors do on your site, as long residence time, etc.

In order to obtain the best possible authority and trust, Google released a series of questions that should ask yourself before starting the site owners site on the air.

Here are some of them

Do you trust this information on your page?
Is the information contained on the Site are the specialists in the area, or is it just hearsay describes the information that a lot of everything, and while about nothing?
Is your site does not copy (duplication) content and only amended for keywords?
Do you feel safe when buying a credit card (or otherwise) on this site?
Is the site content without grammar, style and other errors?
Is the content presented only for the search engines (and indexed to see the contents) and the content will be interesting and useful to your readers?
Is the information is original and does not copy the original you?
Is the information contained in the page are exceptionally interesting and useful than other sites of this type?
Do you appreciate the country page, the quality of the information and benefits?
Does the article page includes both a part of history?
Does the article is one of many that most of the pages to something or it stands out and is more useful, better?
Does Article treated properly, or it can be seen written hastily and carelessly?
If the search engine to query about health and find answers on your page, or the information can be trusted?
Does the site is recognized as an authoritative (maturing) as a signature query search engine?
Does the article comprehensive, inclusive and clearly set out?
Are you reading the article you will find a detailed analysis of the answers you are interested in a specific topic?
Would you like to subscribe to the newsletter and receive information about new articles from this site?
Are too many pages loaded with advertisements, banners and other advertisements that distract attention from the main article?
It could be a chance that this article will be published and magazines, books or even a wiki?
Or of short, vague and lack the basic idea?
Does the article so that it would like to share on social networks or to offer to friends to read?
Does this article to another site, even without asking your įsidėtų link to your page as useful information?

Engage
A good quality website attracts a lot of new readers and such action is monitored search the system, since the actions of visitors can be very much to decide on the site and its quality.

Such as how much time visitors spend on your website and how many pages folder, or come back again? Do you do a search in search engines visit a page, but after a few seconds of your site closes and returns to the search engines with the same query word goes to another site and it spends considerably longer period of time? This action is also called "pogosticking and this is a very negative impact on the site and its position in Google results, because the search engine concludes that the above query your site did not respond response and therefore a denial of such action is considered.

It is also observed in the social networks, or share with your article or click "Like" and etc. which shows how much interesting information on your page.

history
Due to the fact that search engines regularly visit your page so under the existing accumulated information retrieval system can assess how site changes are normal and what to believe in the gap.

We monitored and recorded in the history of everything, especially to get links from low-quality pages. Draws attention to the fact if you started to write and publish a whole other kind of information, or promulgate before. Such actions will draw attention to search engine robots and not always positively.

In particular, the system remembers searches and draws attention to those sites which had received a number of warnings for inappropriate actions and the truly unforgettable. Each site received a warning from the search engines try to sort out as soon as possible irregularities, they do not want to be thrown out of the search engines. However, if the warnings and penalties sequence are then repeated negative influence continues to grow, because as I said these things usually do not forget.

identity
Search engines also draws attention to the fact who wrote the article. Although Google from 2014 states that the authors do not provide value, but still noticeable influence on the author of such article Connecting with your Google+ account.

7. Links and increasing (external optimization sub)

This is most certainly that the link has been and will be one of the most important external factor optimization. However, search engines are constantly improving and created a situation such that the link link uneven, because sometimes one can replace the reference tens and even more links, etc.
Links quality
Previously (some 10 years ago) it was virtually no matter where and how to get the reference, but these times are over and now Critical namely quality links Where did this reference. Links valued by many factors:

Or get a link from a related (like) the content of the site? No fact is that a link from a whole other area of the site may suggest to the search engines and the references can be ignored or less well appreciated.
In what part of the page received link? This is also important. If a link from the site of the lower part (Eng. Footer) or page left or bottom column then this link will be less valuable than a link from the main part of the page (and even the content of the text to say).
Is the reference received from a trusted site, and not spam?
Or get a link from a page which is pretty neat and well considered, but the links are of poor quality pages.
Did you receive a link from a page in the coming few tens of links? The more outgoing links the less benefit you get.
Is the reference received through the text word (through Jusmin useful keyword) or through the banner (banners then it is recommended to provide alternative text or give a headline)
How often are the links? The fact is, that received a large amount of links highly in search engines attention and usually such a reference bursts gives only a negative impact because it is contrived to get a large number of links. Typically, such a site is punished and even thrown out of the search engines.
Is the link marked with the tag NOFOLLOW - which means that they do not follow the search engines robots.
…

Details about the link value you can read here LINK JUICE column:
https://seositeoptimization.blogspot.com/2017/05/optimize-url.html

Link text (anchor text)
As I said it is very important as incoming links. The link
proper page is not all it should be and still pay attention to the text in what is incoming links.The best tool to get over your keyword and the link is pointing to that page is assigned a keyword.

And if you get a link or a banner over the image and then make sure that a picture / banner ad would be given alternative text consists of your keyword.
Also pay attention to the merits of only the same keyword to get links should be used and keyword synonyms and related keywords, as in this case it would seem more natural links Receiving.

the number of Links (quantity)
he number of links pointing to your site will show the popularity of the site, but it is recommended to get good links from different websites, instead of n links from the same site. For reference received from a specific e-shop (where thousands of products) will show that you have a lot of links but the search engines will see this and be assessed accordingly (possibly even seen as the one link from a specific page).

Link Link rough, so been zero quantity, better and more quality fish and Catch as much appreciated from where and how to get link.

7. Personalization (external optimization subgroup)

Previously, search engine results were presented to all the same results, but not now. At present, the system searches both Google and Bing show personalized search results, even offline Gmail and other purpose and turning in a browser surfing.

Search engines take into account where you are browsing, what pages you are interested in, etc. In particular, provides personalized results when signed in to Gmail and other Google purpose, because all the information stored on the navigation, it is certain that you would give you the best and most relevant search results.

Thus, the site inspection positions is best to use specialized programs, or at least the browser in private browsing, and then track the results.

country
One of the clearest personalization ranking factors that are understood by most people it is through this personal touch from which country the search query system.

As an example if you write for search engines in English football being in Europe will get it on the standard football, but if such a request is submitted from the American course will be the results of American Football.
locality

Search engines not limited to the personalization, but split in greater detail by region, city or a specific location which was requested.

Personal history
What are searched for in search, where clicked on, which pages you visited? Do the above pages you visit on a regular basis, or to share page on social networks, etc.

The whole thing takes search engines and to provide the search engine results. As an example if a particular site on a regular basis looking for through search engines then the fact is that the search engines will try to submit the above-mentioned website, that she will be achieved more easily and more quickly. That is all done in a way that only a convenience to you and the information you need to be available quickly and easily.

Social influence
also it is even seen as some sort of page you like, or find your friends on the above page. That also influenced, even to your friends on social networks and acts as a search engine advice how to assess the appropriate page.

8. Social networks and media (external optimization sub)

Due to the fact that the social network is very popular, because they also affect the site or page ranking.

Reputation in social networks
As with the links, so the social network provides is not equal treatment and influence. There are a lot of fake and low-quality social pages, which certainly seen badly.

So in order to get a real and positive impact on the social networks then you need to play by the rules acceptable to all - not to buy "Like" and to acquire them, to participate in the same social networks in real time and gain both followers and their confidence.

Sharing in social networks
Similar to quality links are of high quality and divisions are realistic about your site in social networks.

9. Negative influences

The most we talked about positively influencing factor, but it is necessary to review and why the site is penalized, and what factors have a negative impact on the search engine results.
So look at it is better not to do!

Website content substandard
Search engine algorithms are constantly evolving and one of the objectives to identify which content is of poor quality and has no added value. The quality of content is constantly battling Google updates the name "Fred". This update was necessary, due to the myriad of poor quality content, which somehow had to be recognized. And as you know the content of one of the most important elements of internal optimization. So, both are doing optimization unfairly penalized. Scams - this is when the content has been developed with specialized programs (such as keyword program composes text and so on.). Another case is when you need a lot of content is n times in different languages translate the same text with the Google translator and received a completely different text contains the required sites.

So do not give up with this type of content generation, because these processes are the sequence of search engines engines and found poor quality websites u got punished.

Cloaking
Some search engines shows one information and site visitors to other SEO goals concealing concealing certain information. Such sites are particularly penalized and thrown out of the search engine results.

too many keywords
Once there search engines then this tactic be successful, because it was one of the most important elements. It was just added n number of keywords, and it paid off. However, at this time, it really does not help and can even harm and will negatively evaluated. But do not be afraid to mention some excessively providers more times your keyword on the page, it is important that it be natural to write, not to force each paragraph inserted keyword.

Hidden text
Another negative factor affecting this is when involve font, color and design elements help and hidden text from svetines visitors, but for the purpose of adding content and keywords.

Definitely worth to do it, because all of this notice to update the search engine algorithms. These notes even when it is done on a white background and white text to not see visitors, but all this hidden from search engine robots such play of colors and really recognize the negative.

Piracy and illegal content
The unauthorized and illegal content on the site receive alerts via Google Search Console, so do not piracy and your rights will not be affected

advertisement
Page which is full of advertising, and when the main content is obscure these various advertising banners or pop-up advertising promotional links then hurt.
So Do not make your page promotional brochure only when you open the page is hard to see the same content.

purchased links
Be careful, because the purchased links in order to improve the results will be very, very negative. You can find hundreds of offering to buy high-quality reference from high-quality pages and the like, but do not be fooled, and by no means do not buy hundreds of links, because this is obviously notice the search engines. Notes and a large amount of unnatural links estimate the negative. But then if you say something to you really super special page and there really received a lot of links then what would? However, there are ways to evaluate and assess why both link received and if received rightfully then it will be visible through other prisms, such as social networks, etc.

spam links
In particular, you will be punished if you receive a large quantity of links from other pages evil is also known as spam pages.

There is a chance that others with bad intentions, you can buy in this type of thousands of links, some behave in this case? However, there is a solution and fuse - You are the type of links you can get rid of the Google Search Console indicated that certain domains do not want to link and do not appreciate and want to get rid of. This is designed to function called. It called disavow google and you will find it a console tool

SEO or Google Adwords

2017-05-26T05:14:00.001-07:00

SEO or Google Adwords what to choose?

The most common site requires BOTH - both SEO both paid advertising on search engines. Both of these measures help bring in valuable site visitors actively searching for your site products offered ("I have the money and give them to someone who first been for under your nose! "). Both of these are equally important, have the same goal, but are severely different. It will be recalled only that SEO - This is the site optimization for search engines to find customers that site by key inquiries natural result. AdWords - Ads on Google search results for relevant queries when the advertiser pays for each click.

A few things about each of them:

inertia
The trouble AdWords search campaign can run over 5 minutes. Title, left a few keywords, wrote the some kind of ad - all ads appear in the first positions. During the five days of the year sold out of range and the remaining 362 days to vacation? Stops the campaign and quietly scratching his nose.
Su SEO – not so fast. SEO is like a huge train that requires a lot of effort, imagination and time to set in motion out of place: It takes a few days to a few months before you start to feel tangible results. But already some talk, then stop it, that good: the flow goes a long, great and free! But again you need changes? Stand up, dear, to end a row with their amendments, we we'll see immediately, and then think to indexing where you here in Google results to help. Try to imagine how have played with SEO, if you want to run a week-long campaign. I answer: Never.

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visibility
mostly Adwords sGoogle ads appear at the top of the results. They are written in all kinds of exciting, such as "buy now", "today only - 20% discount", "action" and etc., etc. ..
Following them in natural Results are much rougher, less flexible, but somewhat sophisticated user know that they * should * be more reliable, because these results - assured the them unpaid. Thus, if the network is in a first organic results on the ground, he deserved it.
price
AdWords Clicks are paid. Allowing advertising costs each visitor to the Web page, even if 80% of their leave the site immediately after the coming of (in this case, see, what keywords advertising!). Depending on the competition site quality and still heaps of things for every visitor can be paid and very solid amount.
SEO It works with the free results. What invest in SEO services, then moves one of the great visitors who behaves nicely on the site. And the more of them, the more they encouraging, because it means that investment in SEO to pay off. Other side of the coin - qualitySEO services oh cost as cheap. What if buy cheap, then it will have to buy the more expensive that rectify all kinds of beggars made errors, and here at best. At worst - will have to change the whole site from the ground and start from scratch.
questionable themes
throughAdWords Do not advertise anything. After all, are businesses that are engaged in drugs, weapons,~~human trafficking~~,fireworks, ~~drugs~~, alcoholic beverages, etc. A more accurate list of what can not advertise, you will find the official AdWords HelpArticle.
SEOwill allow the business to raise Do not advertise natural results heights.:
Top Google
AdWords properties, as we know, works only on Google Search. Well, We can charge to the mysterious Google Partner Sites - sites that use Google's search engine. It means that Ads in practice will only appear on Google.
Google is the most popular, the best, the most beautiful search engine, but it is not the only one.In Russia semi- Yandex reigns, the US has several options. working with websiteSEO, the test results prove not only Google, but also in other search engines. One shot a few bunnies, but what you thought!

Google officially two most important factors for ranking

2017-05-26T04:30:00.001-07:00

Two main Google ranking factors

Official: Google has revealed two major ranking factor

Google officially never not say which factors most leads for better positions in Google search engine results page, but only a few days ago it was revealed one Video.
Supreme quality and search strategist Andrey Lipattsev official said the first two most important factors that lead to better positions. This is:

1. Links

2. Content (text)

I can tell you what they are. It is content. And it’s links pointing to your site.

- - Andrey Lipattsev

But in addition to these two main factors are still about 200 other factors influencing your web site positions in Google search results.

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COMMENTARY: in practice, these two factors were given the most attention because taking into account the ongoing SEO and optimization projects always come to this conclusion, the key is to links and current content Your website.

Particularly recommend the following articles:

Unique SEO Methodology
About Keywords
Where to use keywords
Optimize the URL

Googlebot control

2017-05-25T14:05:00.001-07:00

Control search engine robots

You will learn: how to control the search engines robots

CONTENT

1. Let the search engines robots robots.txt

2. Robots Meta Tag use

3. checking indexation

4. Forced search engine robots Call

1.Let the search engine robots to your website

Despite the fact that modern search engines (such as Goglia, Yahoo, Bing, etc.) extremely well and very quickly indexed (indexed, this means that a special search engine reads your website content so that it presented to people searching for information online Query list; search google for example .: entering the desired search in Google will provide a list of sites (in addition to just crawl index your site appear in the search list) to all new and existing sites and online stores, it is still appropriate to further specify their website or online store, where and how the search engines robots are invited to visit you.

What do the search engines robots indexed / visited your site?
You need to create a special file (robots.txt) and uploaded to your server's root directory. If you do not know how to do this please contact the website or e-shop programmer. As before indexing "robots", in particular, check whether there is a robots.txt file, then this file according to the current guidelines site is indexed or indexed or indexation only by some kind specified directories or files.

How to check whether you have the search engine robots to file?
Enter your website address (domain), and the end add "/robots.txt. Example: https://seositeoptimization.com/robots.txt
You should see something like this:

User-agent: *
Disallow: / admin /
Disallow:
Sitemap: https://seositeoptimization.blogspot.com//index.php?route=information/sitemap

User-agent: * - means that the site is introduced by all search engines.
Disallow: / - the symbol "/" we indicate what we do not want to index.
Disallow: - without the sign "/" what's indexed. And in this case it is best to specify.

Disallow: /admin/ - It means that the search engine robots to index is banned admin directory, which is designed to store electronic information management. This is the e-shop CMS. Why ban the index? For you there is no point, that the administrative management of robots indexed files. Plus the fact that to avoid duplication of information (who does not like google) and for other similar reasons. Although in fact Google is intelligent enough system and in practice it does not index admin directories, but in any case, it is advisable to prohibit directory indexing

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Two things, attention robots.txt:

Search Engine robots can ignore your robots.txt files in the current guidelines. Especially those robots that scans the Internet for Internet security and vulnerability and such robots (spec. Program), which collects the purpose of spamming e-mail addresses will ignore robots.txt.
The robots.txt file is accessible and visible, so everyone can see what you've set (eg .: not to index any file server).

Thus, the robots.txt file is not intended to fully paslėti you want from the search engines for some information.

Additional examples of how sukofiguruoti robots.txt file

Block all search engines robots to index the entire site / server:

User-agent: *
Disallow: /

Allow all search engines robots to index:

User-agent: *
Disallow:

(Default is allowed to be indexed, so in this case can be and not to create a robots.txt file or just leave it blank)

PARTLY PROHIBITING index the Director

User-agent: *
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /junk

prevent specific search engine robot

User-agent: BadBot
Disallow:

ALLOW ONLY one indexed search engine robots

User-agent: Google
Disallow:

User-agent: *
Disallow: /

PROHIBITING index of all server directories (folders), except for one It's a bit tricky because there is no function "Allow". The simplest way is to all of the files that are not indexed placed in a separate directory such as "stuff", but other files leave one equals above for "suff" directory:

User-agent: *
Disallow: /~joe/stuff/

Prevent specific files:

User-agent: *
Disallow: /~joe/junk.html
Disallow: /~joe/foo.html
Disallow: /~joe/bar.html

2.Robots Meta Tag use

The site code include a special meta tag that looks like this:

<meta name="robots" content="INDEX, FOLLOW" />

Where to include and how to do it?
This code must be inserted into the head section of the online shop, which is derived as follows: </ head>
This meta name tells you that the website is open for search engines to index (that the search engines robots are allowed to visit the specified website. If needed additionally you can specify how often the search engines crawlers to visit your site the next time by adding the following code:

<meta name="revisit-after" content="7-days " />
However, this encoding is useful only when you are on a weekly (or the frequency) update your site or add a lot of new information (which is more suitable for news, articles, catalogs). However, if you regularly accommodates new information (of course it has to be unique and does not copy) to the site will be indexed is also quite good. Because the search engine robots when they saw that the site is constantly revolv- (which search engines love) in the case of robots, and themselves often visit your site.

3.checking indexation
How to check whether your website or e-shop index?

Jeigu svetainė buvo suindeksuota tuomet google paieškų sistema pateiks visus Jūsų svetainės puslapius, kurie buvo suiIf a site has been indexed if the Google search engine can find your web pages that have been indexed. And if you have not been indexed then not make any of your site pages
And if you would like to check that your e-shop or web site page is in the best position for certain keywords then google search, you should write as (but best to do it in a box out of the Google use):

4. Forced Search Engine Call

Take advantage of Google Webmaster Tools opportunities:
Another way to bring up the search engine robots to visit your website or online store. Take advantage of Google Webmaster Tools. Register and verify your site. To access the Search Engine robots to go to: Health Fetch as Google
This gives Google the right to call up the search engine robots to a specific page on your site. Index will not only given the options, but also all related pages (that all your website pages

Optimize the URL

2017-05-25T12:55:00.001-07:00

Optimize the URL for seo

Article: how to prepare a "friendly URL" address:

Home page URL
Use sub-folder instead of the sub-domains
Change the dynamic URLs to static
Use a hyphen "-" Working for the separation of words
Use the page file extensions

1. Home page URL

Home is the most important page of your website, which will have a maximum number of internal and external links. Therefore, it is extremely important to have a correct starting page URL. A common error is the start page can be achieved with a different address. For example:

http://www.mypage.com
http://mypage.com
http://www.mypage.com/index.html
http://mypage.com/index.html

If you open the page with different URLs, then there is the next problem:

Page dubbed content
Google itself will decide which of the available display url search engine results.

Another problem: if you receive such external links (eg .: http://www.mypage.com and the next http://mypage.com) at the beginning of the page with different URLs, and this is the Google search engine will not help decide which page to display address search results. So having access to the beginning (or another) Google itself will decide which search results to show but not necessarily the one you like.

http://www.mypage.com

How to solve the different problems of the same page url:

Use a 301 redirect

Check: If the page opens without www and www forwarding if necessary 301.
301 routing can be done in the .htaccess file, which is usually the server public_html Fold.

If it is not possible to use 301 redirection - use the rel = canonical. By adding this value we refer to search engines that the URL is the key .

2. Use sub-folder instead of the sub-domains

Search engines evaluate sub-domain as a separate information. This means that an additional page in the sub-domain will not contribute to the authority of the page and the degree of increase in subsequent pages (in English called: link juice).
Link juice
Linke juice - means that the value of the page (page rank and authority) is divided evenly with the below pages. And as you can see in the picture: Home appropriately amended split with all 4 types of grounds, and the category of the available pages. This means that the maximum value (page rank and authority) will have the page that has the most links.

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that can be clearly explained and well. Assign a monetary value to the page. For example if the page A value equal to 100USD, and a page has two outgoing links to pages B1 and B2, which means that the value is equal to B1 and B2 50usd 50usd equal value. And if Page A to 5 outgoing links then all 5 references values are equal under 20USD.

but is necessary to emphasize the link is provided with the tag rel = "nofollow" then page through the link value is not transferred. link with the tag rel = "nofollow" is almost always the forums, and leave a link to your site forum will be added extra value, but it is likely that you will get more traffic.
So therefore, not worth the use of domains, in which case you will not get the so-called "link juice".

Therefore, use this link: www.domainname.com/category instead of www.category.domainname.com

3. Change the dynamic URLs to static

Dynamic URLs - are those URLs that are automatically generated sites or online stores by creating new categories or pages. Search engines robots index ("read") both dynamic and static pages, but considering what to recommend SEO Optimization - it is necessary to use a static URL. Static URLs are much "friendlier" both search engines and users. In addition, static URLs you can use the appropriate keywords and based on URLs can immediately judge the content of the site.

DYNAMIC URL Example

www.Yourpage.com /index.php? route = product /product & path = 78 & product_id = 57

STATIC URL Example
www.FindyourHome/Portable-Computers

4. Use a hyphen "-" Working for the separation of words

Recommended to use plain hyphen "-" Working for the separation of words in the address. Because if you use the underscore character "_" if the search engine, the words separated by an underscore, as one reads. So only use a simple dash and in this case will be clearer both search engines and humans.

RECOMMENDED:
www.Yourpage.com/pc/laptop-computers

NOT RECOMMENDED:
www.Yourpage.com /pc/laptopcomputers_7

5. Use the page file extensions

It is recommended to use a limb extension page for that search engine robots to easily determine where a page, and wherever Fold.

RECOMMENDED - EXTENSION OF PAGE
www.Yourpage.com/computers/laptops-computers.html
PAGE WITHOUT EXTENSIONwww.Yourpage.com /computers/laptops_computers