The Art of Draw - A blog about online games and advergames

I want to employ Matt Stafford!

noreply@blogger.com (Mike Hawkyard) — Thu, 22 Sep 2011 19:25:00 +0000

Whilst judging the BIMAs I came accross this entry for self promotion. Awesome. I'll be using this video in every university lecture I ever give from now on.

Matt, I think you are a genius.

LEGO Star Wars Hits 10 million plays in 22 weeks

noreply@blogger.com (Mike Hawkyard) — Fri, 05 Aug 2011 08:26:00 +0000

4T2 actually issued a press releases about this as we've never generated traffic like that so fast before. I like this review by Pete Davison in GamePro

The article links to a YouTube video which is well worth a watch.

This is not for you... (Games and Education)

noreply@blogger.com (Mike Hawkyard) — Mon, 11 Jul 2011 07:42:00 +0000

Really like the first point in this and am wondering how we can fit it into our latest game. Kind of reminds me of that "Don't press this button" website.

Tap-no-Joy as Apple get tough

noreply@blogger.com (Mike Hawkyard) — Thu, 02 Jun 2011 14:58:00 +0000

Apple say no! The Tapjoy API (used in Gun Bros etc for monetisation) is no longer allowed in iPhone games. I can understand why, but surely there is a comprimise to be had somewhere? I love freemium games and this worked really well. I certainly purchased a few games of the back off their system.

This article explains it all very well:

http://www.gamezebo.com/news/2011/04/22/apple-lowers-boom-apps-offer-walls

TapJoy's system definately made me laugh at one point as I questioned what content I really would download for two free warbucks?...

And just to cheer you up again...

Love this game: Checkpoint. Particular fan of using your own dead body as a platform. Give it a go.

Monkey Quest - WOW

noreply@blogger.com (Mike Hawkyard) — Wed, 04 May 2011 13:52:00 +0000

Monkey Quest - MMOG Unity game with monkeys by Behaviour in Canada for Nick. It's amazing and well worth a look.

My first interview for TIGA

noreply@blogger.com (Mike Hawkyard) — Fri, 01 Apr 2011 14:29:00 +0000

My first interview for TIGA is here. Do you agree with my rationale on why Casual Games have suddenly become so popular? My thanks go to Aaron from Casualgaming.biz

Gun Bros = Genius

noreply@blogger.com (Mike Hawkyard) — Tue, 22 Mar 2011 16:54:00 +0000

If you've not played Gun Bros on your mobile phone yet, what are you doing?

I think this game will set many best practices for all computer games (eg. not just mobile games) in the future.

I'll ignore the great game, stunning graphics and high production value on this blog. These items are obvious for all to see. It's the nature of the payment system and the devices around this to incentivise content purchase that are most interesting to me.

Take the top five future gaming trends I identified in December. Glu have managed to integrate three of them seamlessly. The 'sharing your Gun Bro' concept is number four on my list virtually word for word. It's just ridiculously clever.

Great work Glu.

So what does a Chairman do?

noreply@blogger.com (Mike Hawkyard) — Thu, 17 Mar 2011 12:09:00 +0000

I've been a bit busy of recent with many things I can't put online, yet. Sorry blog. However, here is one item that has gone out as a press release so I guess this is therefore public knowledge...

TIGA, the trade association representing the UK games industry, has today announced a drive to raise the profile and to support casual games creators in the UK. Central to this is the creation of a Casual Games Committee designed to support companies creating games of all formats with production budgets between £10,000 and £300,000.

Mike Hawkyard has been appointed acting Chairman of the Committee. He is co-founder of 4T2, an award digital winning agency specialising in creating online games for children. The move from TIGA comes in response to exponential growth in casual gaming platforms, development software and methods of monetising content.

The Committee has been set up to ensure UK games producers can take full advantage of these commercial opportunities through advising on best practice, identifying new trends, organising discounts on software, developing strategic partnerships, providing networking events and offering marketing support.Membership of the Casual Games Committee is open to all TIGA members who develop casual games.

Mike Hawkyard commented: “The UK has a tremendous amount of skill in the casual games market. Our goal is to utilise this collective talent, helping all of our members deliver the highest quality of gaming experience, at a lower cost, to a larger audience.”

Dr Richard Wilson, CEO of TIGA, said:
“TIGA’s vision is to make the UK the best place in the world to do games business. The UK has successful and dynamic casual game developers, including Kempt, 4T2 Multimedia, Neon Play, Kerb Digital, Playniac, Koko digital, Stick Sports and Matmi. TIGA, through our new Casual Games Committee, will work to advance the interests and to promote commercial opportunities for casual game developers.”

If you work in a UK company looking to join this group, create software / services that would benefit our members or organise any event where this subject is relevant please email mike@TIGA.org for more information.

So please do email me and let me know how I can help!

Porting to Flash

noreply@blogger.com (Mike Hawkyard) — Wed, 02 Mar 2011 17:53:00 +0000

Porting Wii games to Flash 11 and Unity would appear to be the up coming trend in San Francisco GDC. Using your mobile phone as the controller seems obvious. Thus I guess the biggest online game of 2012 will be some derivative of Mario Carts where you use your Android phone as the steering wheel. Further more it will generate revenue via virtual or cash based micro payments.

But one mystery remains... Why are American male toilets so low to the floor? Are they expecting an invasion of dwalves with bladder problems?

LEGO Star Wars Flash game released – feedback please

noreply@blogger.com (Mike Hawkyard) — Wed, 19 Jan 2011 15:02:00 +0000

I’m proud to announce that LEGO have just released our new Flash game to promote their Star Wars (Clone Wars) product range and the related video game.

LEGO Star Wars - Ace Assualt

We’d really appreciate feedback on what we can do to improve the next release. We’ve got a huge list of things ourselves, but had to draw a line in the sand somewhere. It will be very valuable to get a response from people who’ve not involved in the production.

Huge thanks to everyone involved in this project from LEGO, TT Games and Lucas Arts just in case they are reading this. Have fun and may the Force be with you.

Kong launches Unity competition

noreply@blogger.com (Mike Hawkyard) — Wed, 12 Jan 2011 15:25:00 +0000

I’ve just noticed that Kong have launched a Unity game design competition.

This should make virally seeding Unity games significantly easier as if Kong offers this content, others must follow.

4T2's Top 5 Future Trends in Casual Gaming

noreply@blogger.com (Mike Hawkyard) — Fri, 10 Dec 2010 15:44:00 +0000

Thanks to everyone who attended my recent talk at the Technology World Event. I hope you enjoyed it.

As promised, here are my / 4T2s top five (publishable) Future Trends for Casual Games.

5 - No more “Visit facebook.com/MyBrand”

Hurray! This was getting really boring. A new wave of ‘super APIs’ have been created by companies such as Janrain and Gigya. These allow you to login to a website or game via any of your social network IDs. You can then pull details of your friends and other data from that network to send challenges, publish achievements and generally annoy your boss by playing games and browsing the web when you should be working.

Social networks will become a conduit for passing information, but no longer be the advertised destination. Why would a company want to push potential clients to an environment where competitors can actively market to them? It’s also getting very expensive to advertise games inside Facebook, so the opportunity to generate high volume, low cost traffic there has now gone.

This will make web games BIG, or even bigger anyway. If a Facebook game can generate millions of plays a day, imagine what a Facebook, Twitter, Linked In, YouTube, mySpace, Gmail, Yahoo!, Newgrounds, Kongregate (please integrate these last two!) enabled game can achieve.

4 - Co-operative gaming

This is the most predictable item in our chart, as much of this is happening already. Imagine your friend has kindly spent three weeks building up a super tank in Call of Duty 10. Why sit around with a pistol trying to do the same thing? Either borrow his tank (winning him additional upgrades), rent his tank (allowing him to buy more upgrades) or hire him to help you complete that final level (paying him to buy more upgrades). Both players benefit - everyone’s a winner.

This enables players to achieve one of the key motivations of gaming - showing off how good you are to your friends and peers.

3 – Design-a-gaming

All good games offer the player the ability to personalise the content to some degree, via level builders, avatars, equipment choice and naming privileges.

In the immediate future this will become much more prevalent, with the ability to build the fundamental rules of a sandboxed game yourself. Don’t like FPS? Make your version of our game a platformer instead. Brands will be releasing causal game creation tools with one or two examples built in, allowing users to create their own challenges for their friends. Publish once and get 100,000 games promoting your brand.

Just as importantly, the example game you play will be pre-personalised to your taste. Social networks and blogs will help enable this by scanning your profile to pre-create content that suits your interests.

2 - Throw away your controllers

No one wants to sit down with a mouse and keyboard any more. Look at what virtually every major console manufacturer is currently doing.

Therefore toy companies will without question do the same. Your new Hot Wheels car will be the control device for Mario Carts 6. Want more virtual grip? Change the tyres on your physical toy and presto. This will lead into natural advertising opportunities for consumer goods brands that can give away the optional extras as an incentive to purchase the real product. For example, buy four real Pirelli tyres and get the toy wheels for your son or daughter’s game for free. Want additional fuel for your virtual car? Fill up at a real Exxon forecourt.

Toy based computer gaming, by simplifying the controller and moving it away from a traditional game input device, will also help bring a wider audience to the titles, in the same way the Nintendo Wii introduced the concept of playing games as a family unit.

We foresee any digitally connected device controlling games, from cameras to sat navs.

Note – We are not saying all games here, just a significantly higher percentage.

1 - All games will be free to play

Micro payments, control devices and in game advertising / sponsorship will become so fundamental to the economics of gaming that the majority of content (including console material) will initially be distributed for free. This is the natural extension of try before you buy. Try before you buy, but when you do buy, you are purchasing fully personalised content, tailored to what you want in that game.

Add in cloud based gaming, where you’ll be able to play any game, on any device, at a time that suits you, without having to trudge down to the shops and this argument becomes very persuasive. Companies will be virtually renting out their games for free to hook the public on their titles and then charging to access content like the multiplayer online arenas where the fun really lies.

This obviously has huge impact for high street retailers who are already taking great steps in offering a unique product if you physically purchase a game at their store.

The huge opportunity here is to figure out how a child’s parents will know that they want to purchase a triple bladed, magic enabled sword of doom for Christmas, and offer a simple way of purchasing it. Game or console branded pre paid “credit cards” could become very popular as you’ll still want to hand over something physical. See all of the other entries in this chart for other ideas.

The best game instructions, ever

noreply@blogger.com (Mike Hawkyard) — Tue, 02 Nov 2010 16:26:00 +0000

Game instructions – let’s face it, no one reads them. These days all instructions should be in game anyway. Therefore I smiled when, for reasons unknown, I clicked on the “help” option on Plants vs Zombies (iPhone) and was presented with this. For those who've never played the game, you play the part of the plants and have to stop the zombies...

Brilliant.

Another piece of pure genius in this title is the reward video / song when you complete the game. Pointless, stupid, expensive, great. Obviously, clicking on the play button here will spoil your eventual reward!

Still think the Stinky Garlic plant is far too powerful for such a low cost “weapon” though.

Great work PopCap.

You know when you are working on a global campaign when...

noreply@blogger.com (Mike Hawkyard) — Fri, 08 Oct 2010 09:36:00 +0000

...you've absolutley no idea what people are saying in promos for the game you've built. And, being completly honest, who they all are!

Radio 1 Fastest Time Wins II

noreply@blogger.com (Mike Hawkyard) — Wed, 06 Oct 2010 11:07:00 +0000

A game created by 4T2 is all over BBC Radio 1 and 1 Xtra again this week with all of the DJs and guests getting involved. See if you can beat them here.

This year we’ve swapped the cars for bikes and simplified the tracks so that they can all be played in a short amount of time on air. There is also a low level of Facebook and Twitter integration.

In a slightly modified competition format, Radio 1 and 1 Extra are letting the DJs practice as much as they want, but they only get one shot at recording a lap. This has added a great new angle to the event.

Watch Tom Deacon playing the game live on TV here. View from three minutes in.

Watch Fearne Cotton playing live on webcam and Radio 1 here.

Below are two images of Fearne. One is a promo shot, one is her prior to recording her lap. Feel the pressure!

Big shout to all involved for getting this live and online in a very short amount of time.

Two great snippets from "Oh My God What Happened"

noreply@blogger.com (Mike Hawkyard) — Tue, 07 Sep 2010 12:20:00 +0000

"A brand should insert itself meaningfully into people’s lives by enabling and enriching their existing behaviours, not by requiring new ones."

"Do it for real! Burger King really fed people who had never seen a Burger in their life with the Whopper. 7Eleven have really re-built their stores into Quick-e-Marts. The Swedish agency, ACNE, has really thrown an oversized dice down a glacier and had people bet on the outcome. All these campaigns have received intense media coverage. Why? Because it was no fake; they did it for real."

Download the full book here.

Lewis Hamilton playing our new race game

noreply@blogger.com (Mike Hawkyard) — Wed, 04 Aug 2010 10:21:00 +0000

4T2 have been using lots of different celebs to promote and play our new games of recent. All of the BBC Radio 1 DJ's and their guests have played FTW live on the radio. Now we've got F1 drivers playing our new campaign for Mobil 1.

Kong sold

noreply@blogger.com (Mike Hawkyard) — Tue, 27 Jul 2010 15:44:00 +0000

I think the following is massively important to our industry and a sign of the times...

http://www.casualgaming.biz/news/30344/GameStop-bags-Kongregate

"In what can only be described as a hugely significant move, video games retailer GameStop has acquired leading online Flash games portal Kongregate. The website boasts in the region of 10m users and is one of the most important players in the increasingly significant casual games sector.

Kongregate will now act as a wholly owned subsidiary of the retailer.

The deal will also allow GameStop to evolve its website from a pure e-commerce portal to one that actually hosts a huge amount of game content. Kongregate is widely regarded as having some of the very best free-to-play titles on the internet – ironic, really, seeing as it’s the rise of such portals that has asked some of the most serious questions put to traditional retail."

Unlockable content taken to the max

noreply@blogger.com (Unknown) — Mon, 14 Dec 2009 13:48:00 +0000

Quick blog about “Upgrade Complete” by Armor Games.

Well worth a play as it contains a novel idea I’ve not come across before. As well as upgrading your weaponry and speed, you can purchase enhanced graphics, sound on / off buttons, achievements, title screens etc. This kept me entertained for exactly 2,158 seconds (plus blogging time) which is not something you can often say.

It also has some very effective Kongregate achievements, the best being at the end where it points you towards their next game. Obvious now you think about it. Probably a good idea for high score tables as well.

Designagaming has most definitely arrived

noreply@blogger.com (Unknown) — Mon, 09 Nov 2009 09:43:00 +0000

In the November 2008 issue of the magazine ‘Brand Strategy’ (RIP) I identified that a growing number of children and teenagers were taking pleasure from creating computer games, as opposed to just playing them.

I then described a potential marketing campaign a brand could run to take advantage of this trend:

“In the gaming world, new software and online tools are making it ever easier for enthusiasts to build their own games with high production values. In the near future I predict this trend will extend towards “Designagaming”. The more adventurous brands will run competitions for the public to create advergames on their behalf. The money previously used for content creation will be switched to prizes for the most successful games and building libraries of assets for willing developers to utilise. Why have one campaign when your target audience can create a hundred different variations, all competing to become your most effective marketing material?”

Nov 2008 Brand Strategy Magazine with Nov 2009 New Media Age
One year later the social gaming website Kongregate has teamed up with the bubblegum brand Stride and done something extremely similar:

“Kongregate and STRIDE® gum are challenging game developers to answer the most epic question of our time: how long can you last?

To answer (and perhaps win our $10,000 first prize) design a Flash game with the theme "endurance". You are free to interpret the theme in any way you like, so get creative! The 15 highest-rated entries will automatically become finalists, winners will judged based on creativity, innovation, use of the theme, and how fun they are to play.”

The site then goes on to list several examples of games that would suit this challenge. Huge respect to Stride for being brave enough to try this marketing strategy and Kongregate for organising it. If anyone has done this before, I’ve certainly missed it.

I’m just sorry that the competition is only open to US residents. I would have really liked to see how game designers from all over the World would have taken to this challenge. I suspect this would have created a much more diverse set of entries as different cultures attempt the same challenge. Perhaps Stride is only sold in the US so they required a US winner for their competition PR.

Turner Media Innovations have also recently launched a designagaming website – Ben 10 Alien Force Game Creator. This site is claiming to have had over 9.5 million plays with over 17,500 games created in just eight weeks. This provides children with a set of prebuilt graphics and a game builder similar to Playcrafter.

Designagaming had definitely arrived. I wonder what some clever marketing type will name this style of campaign?

BBC Radio 1 Fastest Time Wins game launches

noreply@blogger.com (Unknown) — Mon, 26 Oct 2009 09:16:00 +0000

Chris Moyles and the breakfast team launched ‘BBC Radio 1 Fastest Time Wins’ live on their show at 7.50 this morning. Chris recorded a lap of 40.89 setting the standard for other DJs and guests to beat.

Got to say, it feels pretty good to help a national radio station launch its Game Week.

Congratulations to the team at 4T2 who worked really hard to make this look amazing.

LEGO TRC is BIMA nominated

noreply@blogger.com (Unknown) — Fri, 23 Oct 2009 09:14:00 +0000

LEGO: The Robot Chronicles has been shortlisted for a BIMA Award in the Online Games category. Nice.

It’s up against the following:

It has the ‘tiny’ disadvantage that when we submitted the game it was not live. Therefore no stats. We are hoping it will be top of the Viral Chart next week across all the major categories. It’s currently number one in the UK. If only this had been a month later!

The winners announced on the 19th of November.

Guest Racer Concept Finally Under Starters Orders

noreply@blogger.com (Unknown) — Thu, 22 Oct 2009 07:41:00 +0000

A new flash game designed and created by 4T2 Multimedia for a well known Radio Station is due to launch next week. This campaign allows competitors to race against recordings created by guests and DJs from the station, helping listeners engage with the show. But for me personally, Monday is the end of a story, not the beginning...

4T2 built a racing game that featured keystroke recording technology for Exchange & Mart in 2003. We really liked Xchase (which, in 4T2’s eyes was ISC Racer v3) and saw the opportunity this technology combined with a Flash game offered to media companies. Therefore the ‘guest racing’ concept was proposed to MTV for their Total Requests Live Show later that year. Unfortunately, 4T2’s contacts there moved on before the project was fully commissioned.

The correct opportunity for this idea never arose again till now, so the key press recording software we originally designed was relegated to a security backup role spotting people who had hacked into game based competitions trying to win prizes. For example check out Rob Fell's lap from a Vauxhall promotion. If you’re wondering why 4T2 were so paranoid about cheats check out this great story

The 2009 campaign obviously looks much better than if 4T2 built this in 2003, as we don’t need to be quite so stringent on file size and the capabilities of Flash has moved on, but the basic principle is still the same. So therefore, next week, I finally get to see if this concept is a winner or not. Fingers crossed.

PS. Come on Top Gear – Surely it’s time for a “Star in a Reasonable Price Car” online game using GPS data fed from the real laps? You can then input the performance stats from all of the other cars being test driven as well, allowing the audience to experience the difference being in the latest Ferrari really makes.

The Robot Chronicles Game

noreply@blogger.com (Unknown) — Wed, 14 Oct 2009 14:45:00 +0000

This is taken from a case study so is more formal than articles normally on my blog... (sorry!)

The Robot Chronicles online game is the first time The LEGO Company has used a single digital campaign to promote several distinct product brands. The success of this campaign could have significant implications for the company’s global marketing strategy across all media. This case study examines the techniques used to make the creative execution cohesive. It also challenges received wisdom about how to encourage repeat visits to online games.

The Brief

When children play with LEGO®, they mix and match the models with little regard to what sub-brand the toy belongs to. LEGO was intrigued to find out how they could mirror this behaviour in an online game and promote their brand as a whole. The Robot Chronicles is The LEGO Company’s first ever cross brand campaign and features challenges for the plastic population from LEGO City, Racers and Agents. If this project is successful, it could revolutionise the way LEGO market their products in the future. An online game was the most cost-effective method to conduct this research on a global level.

The campaign therefore presented many challenges. For example, each product line has its own target age group, storyline, style and ethical guidelines. Designing a single gaming experience to satisfy this diverse scope was a complex challenge. 4T2 Multimedia, devised a solution by focusing on an element that unifies a lot of childrens’ play experiences – a strong sense of narrative. The agency presented a cartoon storyboard to illustrate how the ingredients of the three brands could combine and interact to build a compelling storyline.

Once LEGO understood that this campaign could be safely delivered without compromising any individual brand’s narrative integrity they were ready to hear about a very ambitious game proposal.

For the approach to be considered successful, The Robot Chronicles will have to beat the statistics generated by previous LEGO online games created by 4T2. This includes an average playtime of over 16 minutes and a return rate of 66% for one game, and well over fifteen million visits a year for another. When you consider that the industry average playtime for an online game is 5.14 minutes and the return rate is 26.33% (statistics from web game monitoring service Memecounter.com), you start to realise the scale of this challenge.

Strategy

To reflect the primary objective of this campaign, the creative team followed two rules. The first is obvious – ensure the game is fun for children to play. The second is summed up by the ethos “play the way you want, whenever you want to” – in other words a strong departure from the traditions of linear game play.

With the game going live on three different and popular LEGO brand portals, traffic was never going to be an issue. But how do you address the challenge of preventing a fan of one sub brand being bored or confused by another?

The Robot Chronicles online game has three bespoke title screens and music tracks to suit each entrance point. On launching the game, a child plays one of two key missions for that brand. For fans of LEGO Racers this means immediately getting down to burning rubber in a high speed tour around the City Centre. LEGO CITY starts off with a mission to tow various vehicles back to the garage for repairs. This helps to ensure all players are comfortable with their initial exposure to the campaign. No mission lasts for more than a few minutes and yet, whatever actions you take, your progress through the game is always preserved. This allows children to drop in and out of the game as their time restrictions and attention span permits.

All of the missions are introduced in an interactive cartoon format by a brave reporter who is trying to get to the bottom of why all of these events are simultaneously occurring.

Children can complete these initial missions in any order they wish and drive whatever vehicles they have unlocked at a time of their choosing. This campaign is a Persistent World and as close as the designers could get to creating a “Live” City.
The combination of casual exploration whilst solving the larger mystery is critical to the playability of the game. Younger children can spend their time putting out fires, arresting villains and rescuing injured people and be completely entertained. Older children will be searching for the story based elements and looking to solve the larger puzzle.

After completing the first three missions the plotline is fully revealed and a rampaging robot is let loose on the City. From this point on children must figure out the correct order to complete certain missions as the brand narratives become fully integrated.

Execution

Online games have traditionally used high score tables to encourage repeat play. Recently this has evolved into “Achievement” systems. Now you can reward people for performing any action you like inside of a game, creating endless, optional mini-challenges. For example, completing mission one is easy, but can you do it by only driving backwards?

The Robot Chronicles embraces this approach. It replaces traditional scoring systems with task-based rewards. Amongst these is a secret prize in an off-road location that you simply drive through to collect. Some children will now search every single square inch of the map, uncovering many other surprises along the way, so they can tell their friends that they’ve completed every aspect of the campaign. This will lead to higher repeat visits, increased game playtime and very passionate playground advocates.

In order for a reward system to work you need an integrated online social network that allows people to brag about their abilities, or else what was the point of pulling off a ten minute donut in a digger? My LEGO Network (MLN) is at the forefront of social networks for children because it’s extremely safe and yet still great fun. At no stage do children share any personal information and they can only communicate with others via a selection of prewritten messages.

The MLN components for The Robot Chronicles allow children to unlock virtual friends, stickers, badges and blueprints in return for performing in game tasks. Once a child is engaged in the MLN activities, a whole new set of interconnected challenges and mystery await them. This allows both LEGO and 4T2 to add new levels of detail to characters that co-exist and interact in both the web game and social network environment. Efforts in one discipline will influence the other, creating many more ways to progress through the adventure.

A child can complete missions related to the primary storyline in approximately thirty minutes. To complete the entire game and win the ultimate MLN achievement, takes many hours. This significantly expands the lifespan and repeat-visit appeal of the campaign.

The rewards also give children a very clear incentive to complete the main game. Only by defeating the robot will a child get to experience the emotional high of a final victory. Making the connection between a brand and a positive experience is possibly the single most important goal of any marketing-oriented game, yet the one most commonly forgotten. Just like high score tables, trying to prevent someone from completing a game by making it increasingly difficult in sudden spurts is a tactic developed by the makers of arcade machines in the eighties. Their goal was to encourage you to put another slice of your pocket money into their machines. Why would you do this now? Instead you actually want as many people as possible to eventually complete your games, as they are then much more likely to return to your content in order to receive another injection of pure, unadulterated self esteem. The campaign must still be a challenge but, if a user gets stuck, don’t leave them bashing their desk. This is another clear advantage of a non-linear game. Instead of closing the game, the child can simply attempt another task and return to the mission they previously failed when they have unlocked more tools to assist them.

To help children of all ages, the campaign also automatically alters its difficulty, depending on the user’s performance. If you are completing the missions too easily, the game automatically gets harder and vice versa. This allows as many children as possible to experience a challenge that is customised to their abilities.

Results

Watch this space. Huge thanks and massive repect goes to Rob Fell, Nick Galaxy, Edd Fahy, Justin Bryant and the crew at LEGO System A/S (Stefan, Peter, Gabe, Leah, Thomas, Pia, Niels and Brent.)

Coming soon...

noreply@blogger.com (Unknown) — Thu, 09 Jul 2009 08:32:00 +0000