Info CheckPoint

Ready to use data is much bigger than you think it is

noreply@blogger.com (Info CheckPoint) — Thu, 09 Jan 2014 04:17:00 +0000

With the globalization and decentralization of data collection and dispersal, big data has gone truly BIG. CMOs around the world that have been banging their heads against walls when they realize that their marketing efforts are going in vain and look around for solutions. Data has always been around but as with everything in business, making sense out of this data has always been a hassle.

Big data is available, accessible but not usable. Data collection happens round the clock, through stores, sign up forms, interviews, questionnaires, landing pages and many more avenues. All of this data gets into some form of collection and storage. When you realize the potential that this data has, it’s a whole new world of opportunities that you see. Today, running email campaigns and their eventual success relies heavily on the quality of data that is available.

Ready to use data- data that you can use with just a click is the newest and smartest tool in the market today. You maximize your chances of a higher strike rate by using multiple marketing techniques. Info checkPoint has been providing ready to use data that integrates seamlessly into marketing automation systems. We understand that value that each and every contact has and ensure that this value is transferred to the end user.

To know more about how we do our data collection and restructuring, just fill out our contact form.

Its marketing trends time!! 2014 and major marketing trends

noreply@blogger.com (Info CheckPoint) — Mon, 06 Jan 2014 06:50:00 +0000

Hope the new year sees you in good health and spirits. As the year closed upon us, marketing teams around the world did some intense reminiscing. It was a good year for marketing and more so for digital marketing. Trends that we forecast for 2013 did materialize. The year went on with sales being made, relationships built and brands winning at social media.
Now, it is time to look up ahead and see what 2014 has in store. Will it be exciting? Yes of course it will be! lets take a look at what Marketing Profs has put together for us. It is has a bunch of promising numbers and also ways to make a big splash.

(please click on the image to enlarge)
We hope these marketing statistics will paint a very realistic picture of the market for you and you can start planning your digital year in all earnest!

Why is lead generation such a hassle?

noreply@blogger.com (Info CheckPoint) — Fri, 20 Dec 2013 08:13:00 +0000

A research report by MarketingSherpa shed some light on the most pertinent issue in B2B marketing. Lead generation is and has been a weak point for marketing teams. Here is the research chart for your reference.

The marketers interviewed were given three parameters to choose from and they were as follows.

Strategic — Formal process, thorough guidelines, routine performance

Transition — Informal process, few guidelines, sporadic performance

Trial — No process or guidelines currently

Lead generation techniques had the highest amount of trial programs which goes to show that marketers did not have a solid understanding of the processes involved or they did not have the means to drill down a particular method and go with it.

Leads tend to be seen as the pinnacle of marketing and sales excellence. but we all know it is not in fact as important as well, paying customers!Focus tends to lack when it comes to lead generation and sometimes overkill leads to high density of leads and none of any quality.

Concentrating on high quality leads is the default method that leads to paying customers. Getting these high quality leads is exactly what Info Checkpoint does for you. Register with us or you can take up our free trial offer and get to know the database well.

Do you understand the value of long-term customer relationship?

noreply@blogger.com (Info CheckPoint) — Fri, 13 Sep 2013 12:52:00 +0000

If you think the primary performance driver of your business is ROI, then what about the returns you get from customers not only today, but throughout your customer’s lifetime?

Identifying high value customers plays a big hand in retaining customers that count!

By calculating customer value, you will be able to analyze previous investments and gain a better understanding on future marketing investments.

As customer retention is far better and cost effective than acquisition, customer value should precede customer acquisition. To create customer value, you need to constantly reinvent, refine and evolve customer experience and service.

By understanding your customers’ lifetime value:

• You can get to know what customers want,

• You can get better at giving customers what they want,

• Customers will get better at staying with you.

It is possible to create your own generation of high value customers by constantly surpassing your customers’ expectations through value. As visionary Steve Jobs beautifully stated, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.”

Customer value is more than knowing the lifetime period; it is about providing an everlasting experience. Don’t Just “Do The Math”, Understand Customer Lifetime Value

How do you segment your database?

noreply@blogger.com (Info CheckPoint) — Thu, 12 Sep 2013 05:43:00 +0000

By asking “who” and “what” to segment?
By demographic and firmographic metrics such as gender, geography, company size or industry vertical?

What demographic segmentation does is, it answers the question of 'WHO your customers are'. It however falls short in answering core questions of 'WHY customers are buying' and 'WHAT problem is the product or service looking to solve'?

While it may be easy to identify observable and actionable segments based on who your customer are, it lacks in recognizing new and profitable groups that cut across demographics such as those that revolve around needs and behavioral patterns of customers.

Alternatively, focusing on 'WHY customers buy' will help in identifying new segments based on motivational attributes and distinguish demand driving pockets that could be targeted.

Some of the metrics that could be utilized in motivational segmentation include:

Adoption Stage – Is based on the stage in which your customers are in the adoption cycle - their psychographic patterns and different needs.
Value Driven – Is based on different objectives and distinct problems your solution solves.
Price Driven – Is segmentation that includes a highly classified group of customers who are willing to pay premium prices to access a solution.
Event Triggered – Are segments based on events that influence your customer’s business such as recent mergers, new product launches or compliance mandates.

Conceptualizing creative names for segments can be a lot of fun. They can however be of very little use if not exclusive! Segments need to be developed based on unique variables used to target them.

While some marketers segment based on rules and assumptions through their experience, others use sophisticated mathematical and clustering models to define data sets into segments. However, what seems to be unaddressed is the question of ‘how and when do customers migrate from one segment to another?’

In the lifetime of a customer, it is necessary to keep segments dynamic to allow for regrouping based on migration over time. The topic of Customer Lifetime Value and LTV based segmentation will be discussed in future. Stay tuned to this space. Here’s to a successful dynamic segmentation! From us at Info CheckPoint

Signup for a Trial today! Benefit from databases that are classified and segmented to roll out targeted and relevant campaigns.

Tune Into The Digital Age of 'WOM'

noreply@blogger.com (Info CheckPoint) — Thu, 05 Sep 2013 13:04:00 +0000

In this age of ‘Word of Mouth’, how do you leverage social media to connect with B2B customers?

Do you shout it out, get everyone involved, and get them on board?

Do you listen, plan, engage and optimize social media channels?

The reason why it is important to use social media is because it helps you to know:

Who is saying what about your brand and where
Who is leading conversation share
Where your customer are living online
How to provide value addition
When and how to engage with your community
Why customers behave the way they do
Why they prefer what they prefer

So, why do you need to build a social media strategy?

To define objectives and integrate it with the overall marketing strategy
To maintain a unified brand identity and image across the socialsphere
To utilize various channels effectively and facilitate prospecting
To integrate communication and build relationships with prospective buyers

When using social media, not every channel is suitable. Find out where your target market is active. For instance, if they are active on LinkedIn, join in on the discussion. If they are active on Twitter, tweet to keep them up to date. If they are on Facebook, post messages to keep them engaged. Check out the grid below, to understand which social media platform is best suited for your requirement.

If you like what you read, socialize it! Post, tweet, ping, poke or pin; let us in your socialsphere as well!

Augment your understanding of your customer with Social Data
Know your “Share of Voice”
Get your database updated with Social Data

Give The Right Offer At The Right Time To The Right Person With Database Marketing

noreply@blogger.com (Info CheckPoint) — Mon, 02 Sep 2013 12:33:00 +0000

Database marketing is about creating data warehouses to develop models based on transaction data and customer behavior, in order to identify communication relevant to different segments. It involves identifying customer segments and designing marketing messages around them.

It provides the co-relation between data sets and does not provide the cause of behavior. Database marketing is different from CRM. Customer relationship management is about analyzing customer data to identify the right offer, the right time and the right person for a particular campaign and target audience.

The database marketing process involves:

1. Collecting, Verifying and Storing Customer Information

Collecting accurate and relevant information
Verifying and validating information
Storing and updating information on a database
Making the database available to marketers

2. Converting Data to Business Intelligence

Analyzing data to gain actionable insights
Implementing profiling, modeling, scoring and segmentation of profiles

3. Developing Strategies for Behavior Modification (Customers, Prospects and Employees)

With database marketing

You can develop marketing strategies

You can gain actionable customer segments

Allow us to maximize your marketing ROI and business growth.

Gain Access to Exclusive Databases

B2B Blogging, Are We Doing it Right?

noreply@blogger.com (Info CheckPoint) — Fri, 30 Aug 2013 11:26:00 +0000

B2B blogging they say is not only about selling, it is about knowledge exchange and information sharing. It is about creating that fine balance between promoting a product and providing resourceful information.

When we started out blogging, the core essence was how to connect with the audience and share the benefits of our online product. Like any other B2B company, for us blogging is about:

Providing fresh information about the industry
Addressing painpoints the market faces
Showcasing our benefits
Directing customers to our website

From data quality, data verification, B2B marketing, database marketing, email marketing, telemarketing, social media marketing, lead generation to demand generation, we've covered it all. And, there’s still more.

Before we rush ahead, we thought we’d ask our readers to provide feedback on what they think?

How do you find our blog?

Is it informative?

Is it interesting?

Is it ‘salesy’?

Bring it on, we are all ears.

Let’s make B2B blogging an experience for the reader and the writer.

“Marketers are Liars” and “Sales Reps Make Too Many Excuses”. When will it end?

noreply@blogger.com (Info CheckPoint) — Wed, 28 Aug 2013 11:15:00 +0000

The relationship between marketing and sales is a never-ending push and pull of roles, expectations, egos and objectives.

Marketers think sales people are delivery systems of strategy and are concerned mostly about sales targets. Sales people think marketers are support systems for sales and are concerned mostly about marketing campaigns. Marketers think they are strategic players and sales people think they are drivers of business.

What marketers actually need to do is focus on Pre-sales, Lead Generation and Mining Analytics. What sales people actually need to do is Sales, Networking and Building Relationships.

No matter what difference in objectives and expectations of marketing and sales teams, the integrated bottom line should be business impact.

The Info CheckPoint App through Salesforce helps sales teams optimize the prospecting process by targeting high-value opportunities via Salesforce Chatter. It also helps marketers connect with the sales team through a structured process, and gain insights of the ‘customers’ voice’. The App enables prioritizing and organizing prospects, reducing research time, and focusing reps on selling activities – while improving CRM data quality.

So if You Want to

Align Sales and Marketing

And Connect With Your Market

GET THE INFO CHECKPOINT APP

Big Data Can Be a Big Deal, If It’s a Big Mess

noreply@blogger.com (Info CheckPoint) — Mon, 26 Aug 2013 14:08:00 +0000

We create 2.5 quintillion or 2,500,000,000,000,000,000 bytes of data every day!

Data is available everywhere today, making it even more important to know:

Why you need it,
How will it help,
Who will it help,
What it will cost to capture and analyze,
What return you can get out of it.

Big Data is invaluable information about your customers. This data is gathered from various sources such as social channels, ICT networks, videos, digital images, GPS signals, and basically any device or software customers use to interact with each other and brands. Big data is important as it provides an inside view of your target market, their preferences, behavior and opinions.

There is no limit to the availability of information and harnessing huge volume of data can be a challenge. Creating a customer profile and goal based on every data source is surely not the way to go. The best way to tackle the beast is to set defined goals and objectives first.

The mantra with Big Data is “If you don’t know what you are looking for, you will never find it.”

Make your business

More Agile

More Flexible

More in tune with your customers

With Big Data

You Can’t Be Serious! You’re Not Multi-Channel Marketing Yet?

noreply@blogger.com (Info CheckPoint) — Fri, 23 Aug 2013 07:01:00 +0000

Which is the best media channel to generate results for prospecting?
Is there ROI - ‘Return on Interesting’ from your content strategy?
Will it create a generation of prospective customers?

In this noisy and crowded digital world, engaging customers has become one of the biggest challenges for B2B marketers. Almost every day a new marketing channel emerges. It no longer is sufficient to use a single channel, instead an optimized, multi-marketing channel mix is important to engage customers.

The Age of Multi-Channel B2B Prospecting

As with any marketing program, a multi-channel campaign should have a well defined messaging strategy, engaging design, timely and precise implementation.

According to Chief Marketer’s 2013 Prospecting Survey, 56% of B2B marketers plan to dedicate over half of their marketing budget to customer acquisition. Majority of them were focused on finding prospects that would be lifetime customers rather than leads who would profitable in the first transaction.

Email Marketing as a Prospecting Tool

Almost 63% of B2B marketers use email to generate new leads, and around 18% plan to start using email marketing this year. Here are some of the reasons why B2B Marketers use email marketing for prospecting and why you should be use it too.

With new marketing channels available, B2B marketers need to constantly revamp their strategy based on buyer behavior and interaction. For instance, from 2012 to 2013, the change in channel usage by B2B marketers for prospecting is quite interesting. Take a look:

Almost 17% of marketers will begin using email marketing
Almost 12% of marketers will use online registrations and opt-ins, re-targeted ads and social networks.
Almost 10% will use PPC and display ad campaigns
Almost 7% will increase usage of email and tradeshows

Whether the focus is customer acquisition or retention, B2B prospecting is a good way to build a string foundation of customers. By using the multi-channel approach, brands can engage and connect with prospects customers through every touch point to create a customer experience.

At Info CheckPoint, our databases have contact details for you to connect with prospects through various marketing channels.

Use just one database…

Connect with your target market relevantly…

By email, direct mail, telemarketing or through social media platforms.

Why Social Data is the New Black!

noreply@blogger.com (Info CheckPoint) — Wed, 21 Aug 2013 07:05:00 +0000

Ever wanted to how much your brand is talked about in the social network?

Wouldn't you like to eavesdrop?

Customers today do their own research and interact with a brand only much later in their buying process. This has made it difficult for companies to gain insights about customers and to influence their decisions. Moreover, when customers do decide to interact, they do so quite selectively.

Here is where social data has become a critical tool. It is one the best ways through which companies can measure marketing campaigns, and observe, analyze and improve social conversations in real time. Tech savvy marketers are using tried and tested marketing tactics and new techniques to improve interaction and increase quality and quantity leads; from direct mail marketing, telemarketing, email marketing to social media marketing.

Techniques of mass mailing done earlier are replaced by more customized forms of marketing. B2B marketers today are segmenting customer groups to implement targeted marketing programs. And social data provides just that information required to organize customers into specific groups and develop relevant messaging that revolves around them.

In all the digital frenzy, positioning your brand could become quite a relentless challenge. You need to be ‘happening’ in the social sphere and the best way to get around is by knowing the right people.

Big Data is something you may already have

Augment your customer analysis with Social Data

Get to know your “Share of Voice”

Your Data Is Going Stale…Every Minute! Know if Your Data Stinks

noreply@blogger.com (Info CheckPoint) — Mon, 19 Aug 2013 14:57:00 +0000

As any other corporate asset, data is valuable and equally responsible for providing your business with a competitive edge.

Data quality is not only about a score on accuracy or number of null entries in the database, or the number of fields and addresses that are incorrect. Data quality refers to the level of fitness it possesses with reference to the end use for which it was created.

Think about it…

A new business opens every minute,
A CEO changes every minute,
A company name changes every 2 minutes,
A business closes every 3 minutes.

With business information changing by the minute, updating data is critical in determining the success of your marketing campaigns and strategic decision. The important aspects of data quality include accuracy, completeness, correctness credibility and currency.

Get to know if your data stinks….

Data Quality Checklist from InfoCheckPoint

Wish to see what results quality data can produce

Get Your Free Trial Today!

Wouldn't You Like to Improve Data Quality by 99% in 6 months!

noreply@blogger.com (Info CheckPoint) — Fri, 16 Aug 2013 09:38:00 +0000

Boost marketing campaign conversion rates above industry standards to 8.5%
Integrate 90% of external data through website forms, feedback surveys and registrations with your database.

Check out our marketing case study and get to know how you can improve data management, database segmentation, data quality and hygiene and marketing communications.

Marketing Case Study - Monetize Your Database from InfoCheckPoint

Info CheckPoint provides a centralized and segmented database, which is accessible, granular and integrated. Our advanced search option provides ease of navigation and intuitive search criteria.

Give customers not what they want

Give them what they need

Stay in sync to increase Marketing ROI

ASK US HOW

Claim Your Sales-Ready B2B Leads Today!

noreply@blogger.com (Info CheckPoint) — Wed, 14 Aug 2013 11:26:00 +0000

An ideal database is designed around the needs of B2B marketers and the results the data would facilitate. The objective while screening databases is to focus not only on quantity of contacts, on quality and accuracy of profile information as well.

Select the Perfect Database from InfoCheckPoint

Our Advantage, Is your Gain

Claim your Sales-Ready Sample Leads Today

Let Your Sales Team...Sell For a Change!

noreply@blogger.com (Info CheckPoint) — Thu, 08 Aug 2013 11:43:00 +0000

Target High Value Customers

Get the Info CheckPoint App on Salesforce today

Get to Know More

Of 192.2 billion mails sent daily, does your email campaign stand out?

noreply@blogger.com (Info CheckPoint) — Mon, 05 Aug 2013 14:13:00 +0000

Behind every successful email campaign is a smart marketer…are you one of them?

Do you know…

When it is the right time to send a mail?

Through which device are emails read the most?

If you’re ‘white listed’ by your subscribers?

Emails should tell a tale to engage readers and create a connection. Storytelling is a powerful tool in getting your message across. No matter how compelling your message may be underlying tactics need to be used to boost email engagement, readability, and deliverability.

Email marketing provides the ability for readers to instantly access free information offered. If you have linked emails with resources such as white papers, case studies or research reports, all they have to do is click on the link, sign up and access what is offered. The fact that readers can directly gain valuable information makes this channel preferred over others.

However, many marketers think sending emails are free. The fact that email marketing is inexpensive makes it an advantage as well as a disadvantage. Billions of email accounts are opened worldwide and the number of emails an individual or business sent and received every day has led to the biggest challenge yet, spamming.

Based on a USA survey, “over half of all emails are deleted within 2 seconds without ever being opened”

With inundation of emails to readers, they have short attention spans, are fickle and have very little patience. In order for emails to reach an inbox, for them to be opened and clicked, they need to be relevant, customized and creative. People today don’t read emails today, they scan through it. All those colorful and long messages with complex offers are surely not going to get you anywhere. Keeping emails short and simple has more impact.

Email marketing is one of the most effective channels for any kind of business, especially, small and medium-sized businesses. It is cost-effective and considered to be one of the best marketing channels to increase conversion rates, engagement and customer loyalty.

So what’s your brand’s story?

Are you sharing it or selling it to your audience?

Connect with Your Target Market Relevantly

ACCESS AN EMAIL DATABASE WITH EXCLUSIVE LEADS

Give Leads a Reason to Become Customers

noreply@blogger.com (Info CheckPoint) — Fri, 02 Aug 2013 07:59:00 +0000

Who is a Lead?

A lead is a person who has expressed interest in your brand, business, services or products. Online leads typically indicate their interest by submitting a form. They provide their contact information in exchange for complimentary information such as exclusive white papers, product demos, webinars, eBooks and case studies.

So, what exactly is the lead generation process?

Consider this situation, a person visits your website and clicks on a call-to-action. This takes them to a landing page which describes your offer and requests them to fill in a form. Once they submit the form with their contact details, they receive the offer and the sales team obtains a new lead to contact.

The Goal of the Click

In the B2B context, the goal of the click is to capture lead information. Unlike the goal of a click of B2C which is to make a sale. Therefore B2B brands need to focus not only number of clicks, on increasing conversion rates as well.

Landing Pages that Lead to Conversion

In order to improve conversion rates through landing pages, it is important to have consistent messaging, relevant links, takeaways as promised, streamlined forms, pre-conversion segmentation and appreciation for information provided.

In order to generate leads that have highest possibility of converting to customers, you first need to map your content value and requirements, understand your customers’ buying process, know your customer profile, devise an integrated marketing communication plan, and utilize a centralized marketing database.

Target relevant prospects

Give leads a reason to convert

Find Your Perfect Target Market with Our Database

Are You Plugged Into Your Customers’ World in this Connection Economy Era?

noreply@blogger.com (Info CheckPoint) — Wed, 31 Jul 2013 09:35:00 +0000

In this age of Connection Economy, can you identify…

WHO your high value customers are?
WHAT their preferences and characteristics are?
WHEN the right time is to connect with customers?
WHERE to find them?
WHY you need to connect with them strategically?
HOW do you communicate with this customer group?

Answering these questions is the best way to identify your high value customer group. The returns you aim to get from customers should not be limited to only today, but throughout your customer’s lifetime.

Marketers are very well aware that customer acquisition is a far more expensive affair than retention. In order to retain high value customers, there should be constant reinvention, refinement and evolution in customer service and the experience it creates.

Knowing your customer lifetime value helps in:

Understanding what your customers want
Identifying which customer segments to invest in further
Determining which product and services need to be offered and promoted to specific segments
Finding new markets and customers to target
Adjusting pricing strategies to gain maximum value
Identifying dormant or ‘unprofitable’ customers that you should focus less on
Establishing investment areas which are not generating growth

Your most valuable customer need not be the one who pays you the most. They are those customers who are loyal and satisfied, who believe in your brand and become brand ambassadors. Customer loyalty is one the primary ways of increasing value and segmentation is the way you can identify those high value prospects and customers.

Let’s create value that will last a lifetime

Let’s build a generation of priceless customers!

Boost Lead Generation ROI – Quality over Quantity, Revenues over Volume

noreply@blogger.com (Info CheckPoint) — Mon, 29 Jul 2013 12:20:00 +0000

The essence of lead generation is not only in ‘generating’ leads, it is in converting leads into sales.

Generating revenue through leads is a far more successful tactic than increasing lead volume. Some of the ways organizations can improve lead generation ROI are through lead validation, scoring, segmentation, follow-up and elimination of poor performing leads.

Assume your lead volume is 10,000 leads per month
Reduce this goal to 5,000 leads per month (what!)
Add an additional ‘Quality Lead’ goal of 500 per month (considering how difficult they are to capture)
This will eventually translate to your regular lead to customer conversion rate of 1% and quality lead conversion rate of 10%

In this way not only are your revenue targets achieved, you maintain marketing efficiency as well!

Five ways to improve lead generation is by lead validation, lead scoring, segmentation, elimination of poor performing leads and a quick follow-up. If this seems too vague, our whitepaper is the best resource to know more.

Generate quality leads to increase conversions

Maximize revenue generated from your marketing initiatives

Access This Whitepaper on How to Improve Lead Generation ROI

How 'Bots' Can Help You Build Stronger Customer Relationships

noreply@blogger.com (Info CheckPoint) — Fri, 26 Jul 2013 11:47:00 +0000

Do you have more number of leads than you can manage individually?
Do you have actionable customer segments and targeted marketing plans?
Do you have a CRM system already in place to integrate with MA?

These are three questions that will help you in knowing if Marketing Automation is something you need to consider.

Marketing Automation (MA) is not only about implementing a new product; it is about a change in mindset. It is a process that ensures prospects are constantly engaged. It creates and delivers email campaigns and other marketing collaterals, and tracks website traffic and responses. Marketing automation will automate sending emails and would not directly translate to increase in sales. Taking the prospect to the next level is what the sales teams need to do!

Here’s what marketing automation can do:

Identify website visitors – You can obtain contact data, visitors’ requirements and identify key decision makers and influencers with purchasing power.
Identify sales qualified leads – You can identify sales ready leads and segment leads based on buying intent, buyer stage and buying decision making.
Segment based on lead qualification - You can score, label and understand visitor intent through lead scoring.
Automate lead nurturing campaigns - You can automate email engagements and distribution of resources such as whitepapers, case studies, blogs and webinars.
Automate lead generation campaigns - You can automate email campaigns and target prospective leads and increase engagement by integrating other marketing programs.

What marketing automation does is it helps you developing customized, ‘right-time’ marketing programs that educate, inform, propose and keep prospects alive, interested and engaged.

Utilize a multi channel email engagement approach

Build stronger customer relationships through automating marketing processes.

Marketing Automation is only as good as the strategy that is developed for it.

Lets us show you how ‘bots’ can help you connect with your customers, relevantly!

Access a Whitepaper on Marketing Automation. Send us a Request

How to target high value customers with the Info CheckPoint Salesforce App

noreply@blogger.com (Info CheckPoint) — Wed, 24 Jul 2013 07:27:00 +0000

Like to make deals with sales ready leads?

Like to improve your CRM data quality?

Like to gain instant access to high value customers?

With the Info CheckPoint Salesforce.com you can gain instant access to classified and exclusive leads, significant in driving business growth. Here’s why you need the App:

It replaces old information in your database with current data and helps in keeping your lead database fresh.
It helps in reducing time and cost spent by sales teams on generating leads and researching for the right prospect, by scoring and organizing leads.
It improves quality of lead information by appending incomplete information and adding additional contacts for targeted companies.

You can easily integrate your leads database with the leading CRM application of Salesforce.com, with the Info CheckPoint App.

Contact us to optimize your prospecting process

How to increase sales close rates by 2% in 2 months…a secret we’d love to share!

noreply@blogger.com (Info CheckPoint) — Mon, 22 Jul 2013 10:50:00 +0000

Is your sales team focusing on generating leads?
Have they been busy sending emails, making calls, scheduling appointments, nurturing leads and acquiring leads?
What does your marketing team have to say for this?

We at Info CheckPoint had a similar situation with one of our clients. In order to rebuild the sales lead

pipeline and kick-start the lead generation process, we focused on:

Market segmentation
Obtaining sales-qualified leads
Introducing a multi-touch, outbound lead generation process
Sales and marketing alignment

Here’s what we could achieve:

Increase sales close rates by 2% in 2 months
Boost lead generation (which accounted for 9% of the deals closed)
Increase overall delivery rate of leads by 4.5%

Send Us Your Details to Know How

It’s our secret we’d love to share!

Curate, Collect, Conceptualize and Create...Content

noreply@blogger.com (Info CheckPoint) — Thu, 18 Jul 2013 08:08:00 +0000

While we strongly support creating original content, we also believe in Content Curation.

Every once in a while, it is interesting to collate and share market information on latest trends, new practices and latest news. Content curation basically is the collection of educative content available online by industry experts and marketing gurus.

If content is curated on a regular basis, you become a a central source of information on a particular topic

and prospects will eventually come to you for information on a specific subject. While content may not be originally created by you, just by sharing it is a good practice to pass forward the knowledge you have gained.

For instance on Mitch Joels's blog, 'Six Pixels of Separation', he regularly has one post titled, 'Six Links Worthy Of Your Attention', it is very interesting to come across the concept of sharing links for one another.

Another site we came across as a great one point source of various blogs and websites based on various categories is Alltop. It's very easy to find good information here based on your industry. We are also excited to be listed here in the database section. Do check out the site.

Curate and collect...

Conceptualize and create...

Don't get lost in all the content out there...

Think of it as recycling knowledge...

To a good read!

What’s Motivating Your Brand? Learn from the 'Billion Dollar Hippy'

noreply@blogger.com (Info CheckPoint) — Mon, 15 Jul 2013 12:19:00 +0000

We all have times when we are insanely motivated and times when we find every excuse to pin down our lack of motivation. The solution is to get started on that list of ‘things to do’. A small step every day towards accomplishing your goals will eventually lead to fulfillment.

Let us apply this to our brands. What is motivating your brand? What do you do every day, every minute to make your brand a better experience for your customers?

The core of Info CheckPoint is data…and quality. What continuously motivates us is to relentlessly maintain quality and deliver accurate, current and relevant data to users. For us data is about:

Accuracy – Contact details such addresses and phone numbers are verified and are associated with the person or business in the record.
Freshness – Information reflects current details of the person or business.
Completeness – All records are complete making it valid for relevant usage.
Uniqueness – There is only one record per person or business and duplicate records are merged or deleted.
Standardized – Information recorded follows a set format and standard.

For us Data Quality is a discipline not a task

It’s a statistic to state

It’s a practice we follow!

Access sales-ready prospects with Info CheckPoint on Salesforce

Or gain access to exclusive business profiles with a free trial!

Check out this beautiful BBC documentary on ‘Steve Jobs - Billion Dollar Hippy’ – nothing else can be more motivating.