Amazement

Digital Marketing is a huge opportunity. But how huge you can leverage is dependent on your digital strategy. Either you build a phenomenal brand or you just use it to generate leads. Google ad words, FB ad words, PPC, SEO, and various other similar means adopted by most of the companies indicate, they are missing the big opportunity. Continue Reading .

Why Content Marketing is a big opportunity for banks

2017-11-15T19:29:00.000+05:30

All of us are fed up with endless telemarketing calls and spam email from banks. Imagine the number of banks and BFSI companies in the country. Imagine the daily one call from each one of them.

As per the survey on debate.org, 94% responded opined that telemarketing should be banned. Companies and good brands can’t remain good by disturbing and irritating potential customers. Banks need to understand telemarketing is an irritation and interruptions.

The good news is there is an alternative and valuable, brand-boosting alternative. This is Content Marketing. More than mere marketing the Content Marketing is about helping customers. Past, present and future.

Someone asked me what do you really mean by Content Marketing?

Content Marketing is a part of inbound marketing designed for specifically targeted people, based on customer personas and stage of their buyer’s journey. This buyer’s journey is different from buyer’s journey we consider in designing customer experiences.

Here journey means the stages of the buying process i.e. awareness, consideration, and decision.

“Pushing out content you want to publish is a lot different than executing a successful content marketing program that connects with customers by delivering meaningful experiences that are contextually relevant.” Ardath Albee, CEO & B2B Marketing Strategist, Marketing Interactions

Content marketing is not merely content creation. It is smart, deliberate content creation and distribution. Today with so many BFSI service providers, customers are most confused.

Confusion about the safety of the money, options for better returns, liquidity, risk cover, financial planning, and the list is endless. Financial literacy is the major concern in India.

As reported in the Mint newspaper in June 2017, “According to its literal definition, financial literacy is the ability to use skills and knowledge to take effective and informed money-management decisions. For a country like India, this plays a bigger role as it is considered an important adjunct to the promotion of financial inclusion and ultimately financial stability.

As per a global survey by Standard & Poor’s Financial Services LLC, (S&P) less than 25% of adults are financially literate in South Asian countries. For an average Indian, financial literacy is yet to become a priority. India is home to 17.5% of the world’s population, but nearly 76% of its adult population does not understand even the basic financial concepts.”

Isn’t the above fact is a goldmine for the banks? Content Marketing is the way to bridge this huge gap of illiteracy.

Educating customers through consistent and deliberate content creation is what the banks should do.

We have about 50 plus Indian banks in India (excluding cooperative and foreign banks) and 76% financial illiteracy means banks are missing this mega financial literacy opportunity. Which means the banks are only focussed on sales. Which means the banks are facing cut-throat competition and red ocean margins.

This must change.

The Social media specialist Michael Stelzner writes in his book Launch,

” Don’t think about people as targets of the sale. The question isn’t who can you land, it’s who can you help? ”

He further writes which is very important,” If you are only focused on the sale, you are missing a mega opportunity.”

Content Marketing has the power to change the scenario quickly. We have JAM based Mobile penetration. Jio lead internet penetration. What we need is the relevant content creation and methodical content marketing strategy.

What banks can do with CM is not only Ebooks, videos, infographics, articles, true stories, calculators but an entire TV Channel.

Content Marketing Institute reports, “Jyske Bank has created one of the most high-tech, in-house television production studios in Denmark. In fact, the company refers to itself as both a bank and a media company. Jyskebank.tv produces amazing financial programming, as well as compelling stories that the bank believes, are relevant to its core audience of younger consumers and small enterprises.“

This is the scale of opportunity. Many new tech banks are coming up in India, existing banks should look at the Content Marketing opportunity closely and seriously.

“Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they'd respond. That empathy comes out in content that resonates with your audience.” Rand Fishkin, Wizard of Moz, Moz.

24 must read posts on Fitness, Wellness, & Happiness

2017-11-08T13:50:00.004+05:30

Every online reader is busy making new contacts, career move and expand their area of influence. However, everyone agrees there is a life beyond networking, career, job, and business.

At the end of the day, we all are after Happiness, present, and future. This is a Blog about Fitness, Wellness, and Happiness. These are intangibles we all miss in a daily life but aspire for every day.

Some of the blog posts you might have missed are;

Diet

Know why your next meal will be different

How food imbalance is ruining your life

One food ingredient, our worst enemy

Fitness

How exercise benefits in 6 health conditions?

8 tips for busy women to find time for exercise

6 things you must know about walking

12 reasons to correct your body postures

Wellness

11 immense benefits of Surya Namashkar (Sun Salutation)

Know why will you meditate from today

11 wonderful benefits of fasting

Ayurveda

14 eating practice as per Ayurveda

10 benefits of a magic spice- Cinnamon

Our health festivals and Lemon Juice

Happiness

How to be happy, always?

8 plus benefits of 6 x 5 work life

Death is certain, want to live?

How 7 points Anekantavada brings happiness?

Books

How we waste our short life?

Tools of Titan, tools for everyone

Are you an introvert? Quiet is for you

Spirituality

The real maths or body and Soul

Physics of Laws of Karma

Laws of Attracting Karma

Getting rid of Karma

This is the only place you get relevant posts on Fitness, Wellness and Happiness at one place

In the material world around us, subscribe the blog and get your dose of Fitness | Wellness | Happiness in your inbox. You will feel happier. Your Happiness quotient will improve

In pursuit of Happiness - Minimalism

2017-10-30T14:04:00.002+05:30

Caution: This could be a life-changing read.

“Often it is those who live quietly, modestly, and contentedly with a simple life who are the happiest.” Joshua Becker

The biggest obstacle to our happiness is our wrong definition of happiness. If we define something wrong then we will struggle for it, but never will be able to achieve it.

We have beliefs that MORE is necessary for happiness. More money, more things, more houses, more foreign tours, more power, more fame, more, more, and only more is our prerequisite for happiness. Continue reading...

Must attend Free online healthcare courses

2017-10-17T16:36:00.001+05:30

“The good life is one inspired by love and guided by knowledge.” Bertrand Russell

We are living in exciting times. The internet is the reason for this excitement. Many things which we wanted to learn can now be learned not only online but for free. There are online giants like Khan Academy, Future Learn, Udemy, Coursera and many such online educators offer free as well as paid courses on very interesting subjects. Here I am discussing healthcare related courses which we all need to take up to become better aware of our physical and mental health. Click to know about the courses:

12 reasons to correct your body posture

2017-10-06T17:23:00.002+05:30

A good stance and posture reflect a proper state of mind.” Morihei Ueshiba
(A martial artist and founder of the Japanese martial art of Aikido.)

Most of us are not aware of the importance of the right body postures. We never ever realised there is something like right and wrong postures and we can do something about the wrong postures to make it right.

Posture at birth + Faulty Lifestyle = Wrong and Poor Posture
Posture at birth + Exercise + Correct Lifestyle = Good and Correct Posture ....Continue reading..

Why EQ matter more than IQ?

2017-10-06T17:20:00.000+05:30

Emotional intelligence is the ability to sense, understand, and effectively apply the power and acumen of emotions as a source of human energy, information, connection, and influence. -Robert K. Cooper, PhD

When Daniel Goleman’s the books titled Emotional Intelligence and Working with Emotional Intelligence was first published in 1995 and 1998 respectively, Emotional Intelligence was considered a very relevant subject. We all learned how high IQ can get punctured in the absence of EQ. However, in the post dot-com IT era when we have a life more competitive and more stressful, the subject of EQ needs revisiting. Continue reading..

Happiness Now

2017-07-03T11:42:00.003+05:30

“If we would just slow down, happiness would catch up to us.”
― Richard Carlson

Our Happiness has a million of obstacles. We get irritated, upset, tense, and anxious, worrisome for various reasons during the day. It could be small or big, but our concerns are endless and we are tangled in one of the other concerns ignoring the chance to become happy. We are looking for a perfect day to feel happy and we are waiting for that day. Continue reading...

28 wisdom from 16 prominent Indian Yogis

2017-06-20T18:57:00.000+05:30

When the world is celebrating International Yoga Day on 21st June 2017, it is important to know about Yoga beyond just Asana and Pranayama.

We will now from their wisdom how Yoga can become life-changing engagement for the practitioners. Though Yoga history goes beyond Sage Patanjali, the Ashtanga Yoga, the Yoga we know today was written by Sage Patanjali as Yoga Sutras. He is known as the father of Yoga. Read more..

Know Virat Kohli’s Yoga Inspiration

2017-06-20T18:54:00.000+05:30

Yes, Indian Cricket Captain is known for his aggression also knows how to calm down when required. He tweets;

“I love this book. A must read for all those who are brave enough to let their thoughts and ideologies be challenged.”

Know what you are missing

2017-05-09T14:06:00.002+05:30

Dear Subscribers,

Do you know what you are missing?

People are finding the following three recent posts interesting on our new blog.

1) 6 things you MUST know about Walking

2) JK Rowling, Deepika, Anushka, next could be you

3) Bahubali, The Original

Visit the blog to subscribe for regular and relevant blog posts.

New Couple Blog

2017-04-29T11:52:00.001+05:30

“Participate in your own dreams, don’t just say what you want or complain about what you don’t have.” ― Steve Maraboli, Life, the Truth, and Being Free

Dear Readers,

I am happy to invite you to my new expanded blog at wethecouple.com.
This is, in fact, our blog, my wife, who is a fitness coach, and I would share interesting content on this blog.

Our area of domains would be fitness, food and recipe, happiness and wellness and of course our travel.

We are sure this blog would become your permanent destination for usable and quality content.

Welcome on board and yes don’t forget to subscribe before you leave the blog.

wethecouple.com

Are we really religious?

2017-01-28T11:23:00.001+05:30

“Religion is the realisation of spirit as spirit.” Swami Vivekananda.

We all consider ourselves as religious by visiting temples, doing all kinds of rituals under the pretext of religion, worshipping the Gods and even non-Gods considering them as Gods, making pilgrimages all around the world, going on so-called religious tours on select days, visiting temples and worshipping with worldly expectations, worshipping false gurus, and many many such things.

But alas, nothing of these qualifies as true religious acts if these acts and pilgrimages do not help us achieve what is stated by Swami Vivekananda. Continue Reading.

How to liberate yourself from the slavery?

2017-01-28T11:21:00.001+05:30

“He was not bone and feather but a perfect idea of freedom and flight, limited by nothing at all.”
― Richard Bach, Jonathan Livingston Seagull.

You are now many years into the present life and fairly experienced about the nuances of life. None of your other experience is more than your experience about the life.

You now know about the words like fate, destiny, luck etc. What I mean by knowing these words is not the literal meaning, but relevance and applicability of these words in our different walks of our life. Continue Reading..

Rules of the game WE all are playing

2017-01-16T11:30:00.000+05:30

There is an ocean at the bottom of which there are countless dangerous creatures suffering miserably, beyond the ocean, there is an island, a place where there is no pain, but only permanent bliss/ happiness and there is a ship sailing in the ocean.

There are many people with different abilities, knowledge, and resources traveling on the ship. These differences are as per the standard rules applicable to everyone.

These people on the ship indulge in various activities Continue Reading...

Limited Time Offer, Do you know this?

2017-01-16T11:28:00.002+05:30

MORE money, MORE sales, MORE business, MORE profit, MORE growth, MORE success, MORE fame, MORE followers, MORE attention, MORE social visibility and everything MORE we all are after 24 X 7 days after days.

Business first is the motto of most of us, whether we are on a vacation or spending time with the family. Ringing a mobile phone for a business purpose during our free/family time is a sign of our Busy-ness and gives us a sense of pride.

Most seminars and conferences are about MORE. The bestselling books like ‘Secret’ talks about attracting MORE. Continue Reading...

10 benefits of Aparigraha & Agenda 2017

2017-01-16T11:26:00.001+05:30

Aparigraha is one of the 5 Yamas described in Patanjali Yoga Sutras. The other 4 Yamas are Non-violence, Truthfulness, Non-stealing, and Continence. Most of us know and try to practice the last four Yamas but Aparigraha has mostly escaped our attention. According to Patanjali Yogasutras, ” With constancy of aparigraha, a spiritual illumination of the how and why of motives and birth emerges.”

Aparigraha is one of the virtues in Jainism. It is also one of the five vows that both householders (Sravaka) and ascetics must observe. Continue Reading...

Two {life changing} Questions

2016-11-04T09:18:00.000+05:30

What is your goal and mission in life?

We all are after MORE. More business, more customers, more money, more power, more fame assuming that this MORE will give us more happiness.

We spend our lives after achieving this MORE. But we never know when the end will come.

Award-winning Professor at Carnegie Mellon University, Randy Pausch, in his book The Last Lecture wrote, “time is all you have,…and you may find one day that you have less time than you think.”

He died of Pancreatic Cancer in his 40s and left behind him his wife and three children. Continue Reading...

How everyone can become Vivekananda?

2016-11-04T09:16:00.001+05:30

The title of this post seems to be an attention drawing gimmick. Well, judge it at the end of the post.

Here I only want to show a simple way to become the likes of Vivekananda (Or whosoever enlightened Guru /God you believe in).

We all are so much obsessed with our bodily condition since birth that we forget our true self. Our external world is so demanding that till death, we hardly know the self as a soul and internal world of the soul.

Our social life and the importance we attach to it, our insatiable desires of our five senses, our attachment/hatred towards family members, our job/business, friends, parenting responsibilities, politics, TV, everything consumes and kills time (limited) available to us as a human life.Continue Reading..

The Science behind the Jain way of life

2016-08-31T18:23:00.001+05:30

The foundation of Jain philosophy of Non Violence or rather TOTAL Non Violence towards any living being howsoever small it may be. This philosophy guides the conduct of the followers of Jain philosophy. I have no hesitation to say that this need not be a Jain philosophy only, but this should be a philosophy of every human being. In order to live this philosophy the conduct of true followers of Jainism differs from the other Non Jains.

1) Not eating of Non Veg Food

2) Not eating of root vegetables

3) Other Non Eatables

4) Eating before the sun set known as Chauvihar

5) Fasting (with water only or in some cases without water & other penance) Continue Reading....

A (very) short course on Jainism

2016-08-30T12:51:00.003+05:30

Jains will celebrate Paryushan, their most prominent festival from today till the 15^th of Sep 2016. When the world is facing severe degradation of Morale and widespread violence, Jainism, one of the most ancient or perhaps the oldest philosophy of extreme Non-Violence is worth knowing and practicing by everybody.

The word "Jain" is derived from the Sanskrit word jina (conqueror). A human being who has conquered all inner passions like attachment, desire, anger, pride, greed, etc. is called Jina. Followers of the path practiced and preached by the jinas are known as Jains. Continue reading....

Mahatma Gandhi’s Spiritual Guru

2016-08-15T19:50:00.001+05:30

Prime Minister Narendra Modi referred his name couple of times during his Independence Day speech today. For those who wish to know more about Shrimad Rajchandra, Spiritual Guru of Mahatma Gandhi here I have reproduced some of the questions Mahatma Gandhi had asked Shrimad Rajchandra and answers given by him.

_______________________________________________________________

It is remarkable that Mahatma Gandhi had grown a close intimacy with Kavi Rajchandraji. Mahatmaji had expressed this experience of his life in very impressive language. He writes,

"Tolstoy, Ruskin and Rajchandbhai the three great personalities have influenced me much. Tolstoy through his book and correspondence Ruskin by his " UNTO THIS LAST!" and Rajchandbhai by his close contact.

When I had grown up doubts about Hinduism, it was Rajchandbhai who helped me (to remain firm in my belief). In the month of July 1891, when I returned from England and reached Bombay, that I first met Rajchandbhai. Dr. Pranjivandas introducing him to me, as a Kavi (Poet), said, that inspite of being a poet, he is a partner with us in business. He is very wise, a 'SHATAVADHANI' also.

I was simply amazed to hear this and out of curiosity read out to him a big list of words from various languages, which I had written beforehand for my convenience. After hearing me, Rajchandbhai repeated those words exactly in the same order as I read them.

I was satisfied and wondered (at this extraordinary feat of memory). Indeed I had a great regard and impression about his faculty of memory. The wonder is that the Kavi had no knowledge of English and he was only 25 years old at the time. A student only of vernacular (normal) classes, yet he developed his wisdom and knowledge such that commanded respect from all ! My acquaintance with Kavi continued for long, as a " Gnyani” he was!

QUESTIONS ANSWERED

While Mahatma Gandhi was in South Africa, he came into the contact of the Christian Missionaries and had religious and philosophical discussions with them. As a result he had to face a mental storm which arose in his mind . He at once wrote to Kavi Rajchandra and sought his help to clear the doubtful points, which were troubling his mind. He put no less than 27 questions to the Kavi, which were duly answered. Four are reproduced below:

Jainism is not a religion & why Irrfan is right?

2016-07-31T13:06:00.001+05:30

Question number 1:

Can principles of physics or chemistry or maths be different for different individuals in different parts of the world?

No.

One plus one is two is universal across the world because this is a natural law.

Any laws which are natural are universally applicable to everyone irrespective of their social status, so called caste, human invented religions or geographies.

Question number 2: Continue reading...

Are you living with these fitness misconceptions?

2016-07-27T10:18:00.000+05:30

I am fit and fine. I am slim. I go for walk and do jogging to remain fit. I don’t have any health related problems.

Do I need to do strength (weight) training in the gym?

Well the answer is YES.

· Yes, if you wish to keep your muscles strong (Your heart is also made up of muscles)

· Yes, if you wish to maintain the health of your skeletal system. Stronger muscles support or skeleton system better. (To avoid Osteoporosis or knee replacement like old age disorders)

· Yes, if you wish to change your muscle to fat ratio (Slim is not fit, Muscle to fat ratio decides the fitness)

· Yes, if you wish to use the calories you have over consumed.

There are many myths and misconceptions about the fitness. The result is most remain confused and action-less or do whatever they are comfortable with or can be done easily. Continue reading.