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8 iPad Apps for Brilliant Writing

2010-12-19T23:02:00.000-08:00

While I was up late one night reading the Copyblogger archives (yes, I know I need to get a life), I stumbled across a great post discussing some brilliant writing tips.

The post inspired me to write — but since I was on my iPad at the time, how was I going to capture my brilliant insights on my mobile device?

More and more people are using mobile devices to create content — and thankfully, there are a slew of new apps that make it incredibly easy to write on the go.

Not long ago, I talked about a few ways to use the iPad to get your writing mojo back. I wouldn’t want to leave anyone hanging once they were ready to bust out that next great article, so here we are again with the tools to get the job done.

Here are 8 tools you can use for your own brilliant writing:

Not mentioning this tool would be a sin. It was the very first iPad app to hit the app store (there are now over 32,000). If you use the desktop version of this great Word processor then you will be instantly familiar with the mobile version.

Apple does not leave much out. You get a nice clean writing surface with the ability to go into full-screen mode for distraction-free writing. You also get tables, basic editing tools, image placement, and some really nice templates.

Pages has also made some recent updates which added more functionality, such as the ability to store your documents online and the importing of Office docs. You can check out Pages here.

Clean writer is a writing tool for the minimalist. It focuses on simplicity with a zen-like interface. This is a word processor for those who just want to show up and write.

Clean Writer doesn’t bog down your creative genius with lots of features you don’t need; every tool has a simple, useful purpose.

Hats off to the developers for creating something writers can use for under $1. Check out Clean Writer here.

If you are writing an ebook or a book meant for print, then this is a tool you don’t want to miss. It’s a little different than a simple word processor, because it helps you organize your writing into chapters and has a unique screen layout meant for book writing.

One really nice thing about this app is the work you do on it will be automatically synced with the online version. This means you can work on your book from your desktop, laptop, and/or iPad.

In contrast to Clean Writer, this one has a lot more features. It is definitely meant for the focused writer who is working on a book. You can check out My Writing Nook here.

Maybe you haven’t gotten to the writing-an-ebook part. Maybe you’re still brainstorming, taking notes, making sure you don’t lose any valuable ideas. You need a note-taking program

The problem with a lot of the other note programs is that they are unorganized. This app is anything but. It keeps your notes organized in virtual notebooks, which can then be password protected if you choose. It is also full of other useful features, from adding photos to creating PDFs.

At its core, this is a tool that helps you organize your thoughts in a brilliant way. You can check out Chapters here.

Along the same lines as Chapters, this is a tool that actually encourages you to write more. It offers up some pretty compelling ways to immerse yourself in your writing.

The look and feel is that of a regular paper journal, but it’s much more than that. It is a distraction-free way of writing and organizing.

This is a good option for creative types who like to jot down ideas, put all your thoughts together however seems best, or throw out new sentences just to remember them later. If you’re on a flight or waiting for an appointment and you want to jot down some thoughts for your next book or blog post, this is a great way to do it. Check out Chronicle here.

As writers and bloggers, we are well aware of the power of words — but often, the perfect word eludes us. Enter those old standbys: the dictionary and thesaurus.

Here is an app that is both.

The great thing about this tool is that you can use it even while offline. Keep it handy and while you are writing, use it to expand your vocabulary, or get “unstuck” when trying to find just the right word. It definitely helps with brilliant writing.

You can check out the Advanced English Dictionary and Thesaurus here.

There are some great grammar tips here on Copyblogger but what if you don’t have access to Copyblogger? What if you are actually offline?

Scary thought, I know. But it happens.

If you have poor grammar, it’s impossible to produce brilliant writing. Grammar is essential to both clarity and purposeful communication, and you have to know the rules in order to conversationally break them. This app helps you be a more grammatical, less chimp-like writer.

It offers tips, rules, and examples of grammar you can check out while you are writing. It’s a handy app to have in your writer’s toolkit right along with your dictionary and favorite word processor. Check out Grammar App HD here.

Have you ever heard that the key to good writing is focus? It’s true.

iA Writer lets you focus without any distractions. In fact, it was designed to eliminate distractions entirely, so nothing stands between you and getting those brilliant sentences onto the page.

iA Writer creates a writing environment that is noise-free with zero distractions. No spelling checkers. No auto-correction. No toolbars. All these features are hidden away and revealed only when you need them.

iA Writer also offers pleasing typography that is easy on the eyes, and has a nice feature called “reading time” which lets you know how long it will take to read your text. This handy little tool also syncs up with your DropBox account if you have one. You can check out iA Writer here.

All of these apps are great for brilliant writing. But there is one more thing …

If you are going to be building your writer’s toolkit using apps and a mobile device (let’s assume an iPad), then you need to have a good way to actually, you know, write.

While you can train yourself to use touch screens, they’re just not recommended for long periods of composing.

I would recommend that you invest in a keyboard and a stand. There are literally hundreds of products out there but I use the Apple Keyboard Dock and it serves my purpose well. You can also get a Bluetooth keyboard and a separate stand.

What do you have in your mobile writing toolkit? Let us know about your favorites in the comments.

About the Author: Shane uses his Tablet Computer Geeks blog to deliver the latest and best iPad information, including accessory reviews, app reviews, and industry updates. Follow him on Twitter at tc_geeks.

How to Find the Gold in Your Business

2010-12-19T22:58:00.000-08:00

I was talking to a concerned client recently.

After taking my advice, his traffic and blog comments had started to decrease. We’d had three or four sessions, and he’d diligently done all I suggested, and he was implementing and enjoying himself and excited about his business.

But that graph kept trending downward. And it was starting to get to him.

Honestly, I could see where he was coming from. You hire a coach, and he tells you what to do, and your numbers go down?

Awesome.

But here’s the flip side:

During that same time that he was sweating readership and some zeros above his comments sections, he got his first big sale. Then his second big sale.

His number of customer inquiries went up, too — a growing pool of people who hadn’t hired him yet, but were on the right track to do so.

I told him to stop worrying about traffic. His goal wasn’t to attract as many eyeballs to his site as possible. What he really wanted was to find the action-takers and the customers — people who loved him and would prove it via their wallets.

No matter what your business, the goal isn’t to amass as much raw material as possible. (For a business centered around a blog, that “raw material” is typically traffic.)

The goal is to sift through that raw material, discard the junk, and find the small amount of true gold inside.

When the Third Tribe opened its doors earlier this year, Sonia and I talked in the very first seminar about the smallness of our lists. Sonia said that the big gurus would laugh at the size of her list, and I told Sonia that she’d laugh at mine.

Since that time, not much has changed. Relatively speaking, I still don’t have a large email list. I don’t have huge traffic to my blog.

But I don’t care in the least, because what I do have is a connection to a relatively small group of people who are pure gold.

They’re like me. They like me. I like them. I can talk to them like old friends. I can tell a borderline joke and nobody leaves, because we all have the same sense of humor.

I can make them an offer that I think is great and be pretty darn sure that they’ll think it’s great, too.

My people and I feel more like a club than a crowd. We’re not a huge group, but I’ll take close bonds with a few over a larger but more disconnected group of people who “read stuff from some guy online somewhere” any day. We’re small, but we’re a unit. Team Johnny, if you will.

That didn’t happen by accident. I had to sift and sort to find these people, and doing that is a lot harder than “increasing traffic.”

I don’t care about traffic if it’s unfiltered and nonspecific. Hell, I could increase traffic tomorrow if I wanted, but if it isn’t traffic that converts into sales, what’s the point?

Asking for more traffic is like asking for more vaguely interested people to shout at over a megaphone. I don’t care about that. I want new members to Team Johnny, so I only care about that big crowd for as long as it takes to sift through it to find the gold.

Regardless of whether your traffic increases or decreases — or whether your number of comments goes up or goes down — the question you should always be asking is, “Am I getting more gold in my pan, or am I just collecting meaningless rocks and dirt?”

Commenters are more interesting to me than raw traffic, but even commenters are the wrong people if they’re just hanging out.

So if you’re out to find the gold in them thar hills, here’s how to go about it:

You don’t just need to know where to go to find gold. You also have to know what specifically you’re looking for (i.e. gold is usually in small flakes, not giant nuggets — and correspondingly, your ideal people may not be who you think they are) and how to tell the real stuff from fool’s gold.

Your guide in the quest to find more of those best people is intimate knowledge of your ideal reader.

Writing content is the blogger’s way of hiking through the trails and kneeling in the rivers to look for that glint of gold. That sketch of your perfect person is your map, so stick to it and don’t wander around trying to write for everyone. Think narrow and precise.

If a prospector’s map showed a hundred-mile circle bearing the legend, “Gold is in here somewhere,” it’d be pretty useless as a treasure map.

People look at traffic and blog comments because they’re incredibly easy stats to see and to measure. But people also forget that they’re largely irrelevant.

You don’t care how many people come to your site; you care how many people LOVE your site — and go on to take the action you want them to take.

You don’t care how many people comment; you care how many of them come back again and again, and use your comment section as a way to know, like, and trust you.

You don’t care how many people look at your products and services, or how many eyes see your offers.

Don’t turn down traffic that comes by chance, because more eyes means more potential customers. We all need traffic. But what you ultimately care about is how many people buy your stuff, not just the raw number of visitors.

Put all of that riverbed dirt through your sieve, and let go of everything that isn’t gold.

Don’t be afraid if people leave your site or unsubscribe from your email list, because those people aren’t the ones you’re looking for.

The question you want to ask is, is your connection to your ideal people increasing? Are you seeing more sales or more inquiries about possible sales? Those are the metrics that matter.

Do you know another reason for decreased traffic and decreased comments?

Those things also happen when your content sucks. So it doesn’t always mean you’re doing things right if your stats go down. Far from it, actually.

The lesson here isn’t to ignore or scorn traffic, but instead to pay more attention to the numbers that really matter.

Are you generating more true fans?Do people buy your stuff, or buy on your recommendation?Do they tell their friends about you?Do they ask questions about your products and services?Do they tell you that they really love your incredibly awesome free content?

If they’re doing more of that, you’re finding your gold, and traffic becomes a bonus.

Now get prospecting!

About the Author: Johnny B. Truant is setting up WordPress blogs for free this week. Get yours before time runs out!

If you’re looking for a map to the gold in your online business, sign up for the free Copyblogger email newsletter, Internet Marketing for Smart People. It kicks off with a 20-part tutorial on how to boost the numbers that really matter in your business.

Get a Copyblogger T-Shirt, Help a Child Learn to Read

2010-12-19T22:06:00.001-08:00

You weighed in on our proposed Copyblogger t-shirt slogans.

You picked the ones you liked best. And you demanded we offer both men’s and women’s cuts.

Now, you can do a good deed as well. We’re donating 100% of the profit from your purchase of a Copyblogger t-shirt to the outstanding child literacy organization Reading is Fundamental.

Click here to get the details and to get your shirt.

What’s the Perfect Time to Make an Offer?

2010-12-19T16:42:00.000-08:00

In advertising we used to have a saying:

“Everyone hates advertising until they have to sell their own car.”

Sometimes we all encounter readers who get mad at us for “selling too much.”

And sometimes you have to ignore those readers. They might just not be your customer. Or they may be those people who hate all advertising, as long as they’re not the ones who have something to sell.

But the problem might be something very different.

It may be that your offer — your advertising — was a mis-timed “speed bump” that wasn’t properly integrated into your content.

Let me explain.

In the reality TV series, “American Idol,” there are three sponsors. When research is done on the sponsors, most people can remember Coke (that seems to come to mind first) and then Cingular Wireless.

So who’s the third sponsor? Are you stumped? Most people are.

It’s not because the third sponsor gets less air time. It’s not because the third sponsor is an obscure brand. And it’s not because the third sponsor is some weird product or service.

So why don’t people remember the third sponsor? Because it’s not integrated into the whole sequence of events.

Coke is. You see the red seats. You see the judges drinking Coke. Coke integrates naturally in the whole sequence of events.

The other sponsor, Cingular Wireless also integrates. You have to text or SMS your response to vote. The connection is natural.

But the third sponsor has no such integration in their sequence.

The audience sees a lot of stuff about Ford, but there’s no integration at all within the sequence.

And so, like a lot of advertising, it’s simply annoying. It gets in the way. It becomes less memorable and less actionable. When you’re interrupting viewers or readers, you’re just interrupting them. The logical response of the customer is to either ignore you or “detest” you in some way.

But it doesn’t have to be like that at all.

You can integrate information in your content marketing very easily, and get the customer to not only like what you say, but take the next step and buy what you have to offer.

Let’s say you want to sell a book on “How To Write Headlines.”

Logically, you should follow the Bikini Concept.

You should be using content marketing (for argument’s sake, let’s say it’s a single article) to give away most of your information, so that the customer is totally empowered.

Now because you’re talking about headlines, headlines and more headlines in the article, the customer is locked into that article. You’ve integrated the information within the article.

Now a call to action isn’t so out of place towards the end.

It’s because we don’t like a break in sequence.

If you’re having dinner at a fancy restaurant, when would you like the waiter to upsell you the great dessert?

Would you prefer it when you’re having your wine? Or while you’re having your main course? That would be totally out of our normal sequence.

The job of the restaurant is to get you from one point of the meal to the other, and the next action is always integrated in the previous action. Anything out of sequence always annoys.

And so with your email, you need to follow the sequence where you hold the customer’s attention. As you take them from one end to the other, the upsell becomes not only natural, but wanted.

Yes they do. And that too (amazing as it may sound) is natural.

We like to know what we’re in for, so if your waiter were to tell you that you what was for starters, main course, and dessert — and do so at the top — you wouldn’t find it weird at all. You’d treat it merely as an announcement, akin to having an agenda, or a table of contents. You don’t see it as an intrusion.

But throw it in the middle of the “meal” and it annoys.

It’s irritating. It’s out of sequence. And it gets a response. The response often tends to be to ignore the information. Some folks get irritated, but most of us learn to ignore it.

Yet if you take that same upsell and put it at the end, it becomes the logical “next step.”

Several things are going on at once:

The product/service isn’t being dropped in suddenly. It’s part of your article; part of your communication right through.You’re not holding back information. You’re being generous with your information and empowering — not selling — the customer. Ironically the more you empower, the more you sell.You’re not interrupting the natural sequence. When I am at the end of one sequence, I am ready to jump to the next. As it is with every well-planned meal. In fact I’m keen on the next step, if you’ve done your job well.An upsell at the top isn’t so weird either. It’s like a table of contents. So again it doesn’t annoy as much. In fact, it builds up anticipation.The client doesn’t want to stay where they are. They want to advance. The next step is important to them. So yeah, treat them with a bit of dignity and put things in the right sequence.

You’ll notice quickly that you’re better regarded. You’ll notice that your information is sought after. And you’ll notice that selling isn’t a chore any more.

About the Author: Sean D’Souza offers a great free report on ‘Why Headlines Fail’ when you subscribe to his Psychotactics Newsletter. Be sure to check out his blog, too.

What TV viewers should know about the digital TV conversion

2010-12-17T20:47:00.001-08:00

The National Association of Broadcasters on Monday unveiled a $697 million public service campaign aimed at educating viewers that in February 2009, all televison stations in the U.S. will stop...

The National Association of Broadcasters on Monday unveiled a $697 million public service campaign aimed at educating viewers that in February 2009, all televison stations in the U.S. will stop broadcasting analog signals, meaning older analog TV sets won't work without special converter boxes or being hooked into cable or satellite services.

So in this podcast interview, The Chronicle's Ellen Lee and Benny Evangelista ask Jim Barry, known as the Consumer Electronics Association's "Digital Answer Man,'' to explain what this impending digital TV switch means for most viewers.

He also talks about the options viewers with old analog sets will have, options that include getting a government-subsidized coupon to buy a digital TV converter box.

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Posted By: Benny Evangelista (Email, Twitter) | October 15 2007 at 03:05 PM

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Thin Macbook Air wows Apple fans at Macworld

2010-12-17T20:40:00.001-08:00

Paul Chinn/The Chronicle

John Sills, left, inspects a MacBook Air on a demonstration table at the Macworld Expo.

The star of the 2008 Macworld Conference & Expo at the Moscone Center in San Francisco was the ultra-thin, ultra-light MacBook Air, which was unveiled during the opening keynote address by Apple CEO Steve Jobs.

After the keynote, Apple fans flocked to demonstration tables to see the MacBook Air with their own eyes and many were ready to buy on the spot. The Chronicle's Benny Evangelista was there to record a sampling of their immediate reactions for this podcast.

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On The Record with Paul Twomey of ICANN

2010-12-17T20:33:00.001-08:00

Hardy Wilson/The Chronicle

Paul Twomey

This is a Chronicle On the Record Interview with Paul Twomey, outgoing CEO of ICANN, the Internet Corporation for Assigned Names and Numbers.

ICANN is the California non-profit that manages the Internet Domain Name system, which is how Internet addresses are assigned to Web sites computers and other devices that go online.

Twomey plans to step down from ICANN this year after more than six years of being in charge. He stopped by The Chronicle to talk about how the Internet will continue to change as ICANN opens it to millions of new users outside the United States - a job that he said is like going through "a 15-story building that had red brick columns, and changing all those red bricks to multicolored bricks, and doing it in a way that makes certain the door is still open and the windows still work."

He spoke with Chronicle business reporters Deborah Gage, Verne Kopytoff, Andrew Ross and Benny Evangelista.

View the original article here

On The Record with Nintendo of America's Reggie Fils-Aime

2010-12-17T20:27:00.000-08:00

Reggie Fils-Aime, President and COO of Nintendo of America, one of the most celebrated names in the gaming industry, sat down recently with Chronicle tech reporters and editors for an On The Record interview.

In this podcast -- an extended excerpt from the interview with reporters Ryan Kim, Ellen Lee and Peter Hartlaub -- Fils-Aime talked about the success of Nintendo's Wii, the future of gaming and what video games need to do to become mass entertainment.

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An interview with founder of Hoodong, China's Wikipedia

2010-12-17T20:21:00.001-08:00

The popular online encyclopedia Wikipedia is generally not available in China because it's blocked by a firewall. But Hoodong , a Chinese version of Wikipedia, is widely available and is used by nearly...

The popular online encyclopedia Wikipedia is generally not available in China because it's blocked by a firewall. But Hoodong, a Chinese version of Wikipedia, is widely available and is used by nearly 700,000 people.

In this podcast, Hoodong founder Haidong Pan talks to Chronicle technology reporter Ellen Lee in an interview she did during her trip to China last fall. He talks about the impact of the Web site, which is based in Beijing, where the world's attention will be focused for the next two weeks because of the Summer Olympic games.

For more on China's Web 2.0 entrepreneurs, go to Ellen Lee's story in the Business section of The Chronicle.

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Posted By: Benny Evangelista (Email, Twitter) | August 02 2008 at 06:00 PM

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An interview with Shawn Fanning

2010-12-16T21:14:00.001-08:00

Photo Courtesy of Electronic Arts

Shawn Fanning

This is an audio interview with Shawn Fanning, best known for creating the groundbreaking yet controversial file sharing program Napster exactly 10 years ago this month.

In the interview, he talks about Napster's legacy and what he's doing these days as founder of Rupture, a cross-platform social network for video game players. First, Fanning describes the moment Napster really started to take off.

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On The Record with Marc Benioff, CEO of Salesforce.com

2010-12-16T21:10:00.000-08:00

Michael Macor/The Chronicle

Marc Benioff

Marc Benioff, chairman and CEO of Salesforce.com, sits down with Chronicle Business editors and reporters for an "On The Record'' interview.

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CES - Microsoft's Robbie Bach on the future of the Xbox, digital entertainment

2010-12-16T21:05:00.000-08:00

Robbie Bach , president of Microsoft's Entertainment and Devices division, sat down for a one-on-one interview with Chronicle technology reporter Ellen Lee before Sunday's keynote by his boss, Microsoft...

Robbie Bach, president of Microsoft's Entertainment and Devices division, sat down for a one-on-one interview with Chronicle technology reporter Ellen Lee before Sunday's keynote by his boss, Microsoft Chairman Bill Gates, at the 2008 Consumer Electronics Show in Las Vegas.

In the interview, Bach outlined the future of the XBox and Microsoft's digital entertainment strategies. Bach - who shared the stage with Gates during the keynote - also detailed some of the announcements Microsoft has made at the show, including new deals to bring downloads of high-definition movies, TV shows and games to the Xbox 360.

And he talks about the company's "whole-home DVR'' technology.

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Posted By: Benny Evangelista (Email, Twitter) | January 07 2008 at 06:00 PM

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On The Record with Marc Benioff, CEO of Salesforce.com

2010-12-16T21:00:00.000-08:00

Michael Macor/The Chronicle

Marc Benioff

Marc Benioff, chairman and CEO of Salesforce.com, sits down with Chronicle Business editors and reporters for an "On The Record'' interview.

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Hot tech company in China going public

2010-12-16T20:56:00.001-08:00

Technology reporter Ellen Lee podcasts portions of some of the interviews she did when she traveled to Hangzhou, China , in September to visit the home to Alibaba , the popular e-commerce company. Alibaba...

Technology reporter Ellen Lee podcasts portions of some of the interviews she did when she traveled to Hangzhou, China, in September to visit the home to Alibaba, the popular e-commerce company.

Alibaba.com, one of the units of the Alibaba Group, is going public on Tuesday in Hong Kong and it's expected to be one of the hottest tech IPOs since Google, raising $1.5 billion.

Ellen talks with Alibaba founder Jack Ma during AliFest, Alibaba's annual conference for its customers. She also spoke with David Wei, president of Alibaba.com, and Chen Qiutian, a former factory worker who founded Repow, one of about 2.4 million suppliers with a web page on Alibaba.com.

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Posted By: Benny Evangelista (Email, Twitter) | November 05 2007 at 12:01 AM

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Best Deals on Amazon | Customers Vote updated Wed Nov 17 2010 7:18 am CST

2010-12-10T19:41:00.001-08:00

I confess, I am an Amazonaholic! But don't we all love a great deal? Amazon carries millions of items which are often offered at amazing sale prices. The only problem is, their prices can fluctuate on a daily, sometimes hourly basis. Just by researching the best deals for this lens I had to stop intermittently to make some purchases myself. Too tempting to resist.

So how do we know when to strike? Who has time to browse for hours on end in search of the best deals?

This lens wants to ease the burden by gathering the hottest deals on Amazon.com in one convenient place.

Bookmark this lens and come back often to stay on top of the deals.

View the original article here

Best Deals on Amazon | Customers Vote updated Wed Nov 17 2010 7:18 am CST

2010-12-10T19:34:00.001-08:00

So how do we know when to strike? Who has time to browse for hours on end in search of the best deals?

This lens wants to ease the burden by gathering the hottest deals on Amazon.com in one convenient place.

Bookmark this lens and come back often to stay on top of the deals.

View the original article here