IIQ illusions and allusions

Advertorial - where are you getting your traffic from?

2013-12-09T19:44:00.001+13:00

So you think you've got the source of all your business nailed through those spiffy Google Analytics statistics?

The issue is you've still got a pretty big hole between someone clicking on your Adwords or your site - and who it is that actually calls you. And when those Adwords clicks are costing between $1 and $10 a pop you rally want to know who did more than just browse for a bit right? And that doesn't begin to look at how do you feed that offline conversion goodie in Analytics - because even Google is admitting that for the non e-commerce driven sites out there the website stats really don't tell much of the actual picture.

Enter call tracking - a commonplace technique overseas but one that has only been sporadically used in a New Zealand context due to the high costs of entry with an 0800 number the only practical solution. Digital players are now changing this telco controlled market however, and now you can start assessing not only what campaigns are leading to your calls, but where those calls are originating from as well as when. And all starting for only $10 a month including usage if it's not for you it's because you're not really running a business

http://yellowtoolbox.co.nz/calltracking

Selling Dreams rather than reality

2013-08-11T19:14:00.001+12:00

http://transportblog.co.nz/2013/08/11/marketing-the-dream-not-the-reality/

Well worth the read - some salient points to think about. However I couldn't help but think how the entire political left works the same way.

Labours electricity policy savaged - by the economist they quoted

2013-08-09T17:11:00.001+12:00

So Wolak says Labour’s policy will reduce competition, increase costs and increase teh risk of power shortages. And this from the man they cite as the rationale for their policy. How humiliating.

"Fallow on power" http://feedly.com/k/13SqF1c

Electricity

2013-05-08T14:19:00.001+12:00

Why you need a balanced power supply

The other part to overlay on this is spin up and down time - once a shortage is impending how quickly can a given source ramp up. And that speed will be very different for standing start versus already generating

Clowns

2013-05-07T18:46:00.001+12:00

Massive fail for Labour and Greens

The only people more moronic than these politicians right now are those that still believe they are competent to govern

Read it - that is all

2013-04-23T19:28:00.001+12:00

Four reasons why nationalisation won’t reduce the cost of electricity

NRT jumps the shark

2013-04-22T18:38:00.001+12:00

Oh dear

Who wants to pay more for power simply so beneficiaries can have another kid? Put like that, I doubt even Labour party supporters would support it.

Except they're most likely the ones paying the more exorbitant amounts of electricity anyway. NRT seems to forget most people hadnt realised until now they were being taxed via their power bills so are now just as pssd at Labour for their gouging as National for privatizing.

What will be interesting to see is how many realise it is the partial privatisation that gives the best chance of stable prices.

Pending Labor policy announcements

2013-04-22T08:44:00.001+12:00

MRP A Dead Duck

The history of electricity cost increases in NZ, according to Stats NZ is

2013-04-15T19:21:00.001+12:00

Labour on power prices

Disastrous statistics

2013-04-01T12:22:00.001+13:00

Dom Post on work tests

In 2010 alone, 4800 children were born to solo mothers already on the DPB – 7.5 per cent of the total live births that year.

What more is there to say about our direction if that's not changed?

No commodity remains valuable

2013-02-16T17:52:00.001+13:00

Why we should not own commercial competitive companies

Salt, spices, cotton, whale oil and many others should have taught us by now that every commodity will suddenly decrease in value.

The main risk is in trying to predict when

Kiwibank sees its credit rating plummeting from 2014

2013-01-29T12:41:00.001+13:00

NZ Post sees losses from postal services by 2016/17, or earlier, without changes to Post deed to cut deliveries to 3 times a week

Not housing unaffordability

2013-01-26T15:40:00.001+13:00

Is it reasonable to expect to buy a home after one year working?

This is pure unadulterated expectations above ones station.

An interesting side point is whether it is everybody's absolute right to have children to the (current) point of society bearing the cost of allowing that right to all.

Minimum wage discussion

2013-01-26T15:36:00.001+13:00

The minimum wage

Part that seems to be missed in these debates isn't what happens to the jobs directly affected by the rise, but what happens to those that aren't?

If they all also rose, then the change has achieved nothing except pure inflation. If they don't rise then what happens to the motivation of those that had through education, longer service, and better performance produced a margin above the base...?