Web Analytics

How to Install Google Analytics?

2011-06-23T22:52:00.000-07:00

The benefit of installing Google Analytics is that one can view the data generated about the visitors who are viewing your site.The basic mechanism includes copying a segment of JavaScript code from the Google Analytics site to the pages that you need to be tracked.

Let’s begin the process;

Click the “Access Analytics” button on the home page to create a new account or login to open an existing account.

Now sign in with your username and password.

For security reasons you will be asked to sign up once more.

Once logged in,enter the URL of the site you wish to track,give an account name,and choose country and time zone.

Accept the User Agreement and Data Settings clause.The default is set to allow Google to use the data for comparison purposes to perform benchmarking as part of analytics. Then select the “Create New Account” button.

Now copy the JavaScript code which needs to be placed on individual pages of your website.Make sure to select the ‘ga.js” version from the two options and then click “Continue”.

On this page, you will notice that the tracking status is not yet verified.

Open Dreamweaver to install the code.

Paste the code on the pages that require tracking.Insert the tracking code from Google Analytics on the pages just before the tag.

Now save the page and with this the process is completed. Your Google Analytics account starts collecting the details about the visits to your site, number of visitors, keywords which drive the website, exit page, time on site and more.

How to Grant Access to Other Users in Google Analytics Account

2011-06-21T04:07:00.000-07:00

One of the highlights of Google Analytics is that it allows you to permit access to other users to view the reports of the website that is a part of your Google Analytics account. To do this, you will have to add the other user as a user with your account and that allows the other user to view the Analytics report of the site by logging into his/her user account. You can grant different levels of access to your generated reports. By doing this, the secondary user cannot make changes to the settings of the account.

The steps to grant account access to secondary users are as follows.

1. Login to your Analytics account

2. Look for list of the Google Analytics accounts on the dashboard

3. Click on the link of the Analytics account that you want other users to access and then you would be redirected to a new page

4. On the new page,you can view the different websites of that account in a table form

5. Just below that particular table,you will find a link “User Manager” which needs to be clicked and you will be taken to screen as follows;

6. Now, click on the “User Manager” link, a new page called “User Manager” will open and a table with a link named “Add User” appears on the page

7. Click the link named “Add User” and you will be redirected to a new page “Create New User for Access”. Now you will need to enter the email address of the person to whom you wish to grant access to your Analytic account. It looks as follows;

8. After entering the email address, you can specify the level of access either “View Reports Only” or “Account Administrator”. Select the option which suits the occasion

9. Another table which contains the list of websites in your account is found on the same page. Now, select the website to which you want to provide access to

10. After selecting the website, click on the “Save Changes” button to complete the process.

Now, the person to whom you have granted account access can login to view the data within the given access level.

Business Research & Analytics: Web Analytics and Business Research

2011-06-15T06:04:00.000-07:00

Business Research & Analytics: Web Analytics and Business Research

What is Big about Bing? A Simple Web analytics

2010-03-31T23:38:00.000-07:00

Bing claims that it is taking the Search Engine world by storm. How far it is true?

Bing looks more attractive in look and does not have a generic look by default.
Let’s do a analytical search for ‘Job in Bangalore’ in Google and Bing.
Google gives a result of 11.5 million pages and Bing gives 5.8 million pages. Google gives more sponsored ads and Bing gives less. Bing gives a page preview in addition to the short description

Now, do a search for Job in New York in Google and Bing.
Google gives 436 million pages and Bing gives 348 million pages.
Not a good performance by Bing. Now, what does alexa.com says about both competitors?

Let’s do another simple Web analytics. Alexa says that Google.com stands the number one position in the US, with 727,036 back links and attracts around 40% of global internet users and Bing.com stands in the 23rd position in the US. Alexa.com counts 25,050 back links for Bing with 4% of global internet users in its pocket

The Web analytics team of Bing claims that more consumers are performing searches than ever before, and Bing provides a fast way to help make informed decisions. The claim goes like that Bing now draws an incredible 10 million unique searches a month in Canada. More claims.. Bing provides the audience with new features and more organized results, so the prospective users spend less time searching and more time finding what's relevant to them. Per the research conducted by Ipsos Reid, customers who click on Bing are more likely to engage with your website, with Bing being top of mind for 1 in every 5 Canadians. Let me meet one such consumer at any time and then I will agree for the tall claim.
A simple Web analytics shows that Bing is good for domain research.

Now, search for the word "@dartconsulting.co.in" you will find Bing will throw nine results in the first page, and Google will be displaying only four results.

Bing is not Bad and that is Big about Bing.

Bing – Now, DART Consulting will analyze you after six months and see if you survive the user expectations and get an edge in the market.

Web Analytics and Business Research

2009-12-11T05:19:00.000-08:00

Web analytics is the process of gathering and analyzing your web content’s data in order to gather meaningful information about how your site is being utilized by your users. There are plenty of Web analytics applications out there, and you probably already know the leading players such as Google Analytics, Crazy Egg, and remote-site services such as Alexa and Compete for Web analytics processes.

Web analytics is not just a tool for measuring Web site traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. Web analytics helps you to estimate how the traffic to the site changed after the launch of a new advertising campaign. Web analytics provides data on the no of visitors, page views etc to gauge the popularity of the sites which will help to do the market research.

Further, web analytics gives information on competition and market. Comparison with competitors is a fundamental element of business and business research; even innovators need to know how far ahead they are in their market. The Internet seems to offer fertile terrain for capturing accurate marketing statistics on website usage and position relative to other players in a given market to help to perform business research. Indeed, most of us have often heard web statistics from Nielsen//NetRatings, Alexa or comScore cited in the press and elsewhere, which are all part of web analytics.

Practitioners of Search Engine Optimization and web marketing know that web analytics is not just silo analysis of a company’s website: it also entails looking at how a website and its business performance metrics measure up in the overall web ecosystem. This way web analytics helps in business research and market research.

Importance of Web Analytics Accuracy for Online Business Growth

2009-12-11T04:43:00.000-08:00

In the past decade, the Internet has transformed marketing, but anyone expecting to increase their revenue and profitability using the web needs to get their facts straight with respect to web traffic. Of course, the web is a great medium to market and sell products and services. But if you don’t understand the behavior of your web site visitors in sufficient, your business is going nowhere.

So it is no great surprise that the business of web analytics has grown in tandem with business use of the Internet. Put simply, web analytics are tools and methodologies used to enable organizations to track the number of people who view their site and then use this to measure the success of their online strategy.

See Google AdWords and other PPC vendors automatically monitor invalid and fraudulent clicks and adjust PPC metrics retroactively. For example, a visitor may click your ad several times (inadvertently or on purpose) within a short space of time. Google AdWords automatically investigates this influx and removes the additional click-through and charges from your account. However, web analytics tools have no access to these systems and so record all PPC visitors.

Here are some examples of accurate metrics:

• 30 percent of my web site traffic came via search
• 50 percent of visitors viewed page X.html
• We increased conversions by 20 percent last week
• Pageviews at our site increased by 10 percent during March

With these types of metrics, marketers and webmasters can determine the direct impact of specific marketing campaigns. The level of detail is critical. For example, you can determine if an increase in pay-per-click advertising spend for a set of keywords on a single search engine – increased the return on investment during that time period.

So, as long as you can minimize inaccuracies, web analytics tools are effective for measuring visitor traffic to your online business.