Self Help & Personal Development w/2k Daily Visitors

The Pros & Cons Of Marketing In Small Businesses

noreply@blogger.com (Unknown) — Sat, 29 Nov 2008 14:58:00 +0000

When speaking about marketing for a small business, there are many different methods in which we could use to drive sales. Each different method has its pros and cons as I'd like to share to you my experiences of running a small business.

I know that 'time' is the most valuable resource for small businesses, and money spent should be money earned at least three times in return, so therefore, I'd like to just quickly share my experiences in this list form below.

Ok then, enjoy and 'leaf' like a tree and grow :) Get it? hehe.. Just a little humor before we begin. :-)

Here it is..

MARKET RESEARCH - We must create the market before selling the product.

Methods:
1. Questionnaire:
Pros - Great for random opinions, & questions answered.
Cons - Waste of time & money if questions do not bring results for decision making.

2. FGDs (Focus Discussion Groups)
Pros - Great for understanding quickly how others perceive your product and competitors.
Cons - Participants vary in character and some might not truly show their honest opinion due to their characteristics (shy, going with the crowd, indecisive, etc).

PRODUCT- When there is a guaranteed market, then product development should take place.

Methods:
1) Outsourcing Production
Pros - Saves time as you can focus on managing the big picture.
Cons - Unreliable in deadliness and product quality.

2) Manufacture
Pros - Controlled quality and perfection.
Cons - Time consuming.

3) Reseller (Not our own product)
pros -Leaves us to focus on marketing.
Cons - If manufacturer's product not up to par with our marketing.

PRICING - Pricing determines profit margins.

Methods:
1) Low-End
Pros - Mass buyers.
Cons - Smaller profit margins.

2) Premium
Pros - Higher Standard, and smaller competition.
Cons - Not enough buyers.

DISTRIBUTION - If consumers do not see your product, how are they going to buy?

Methods:
1) Exclusive
Pros - Easier to manage, negotiate deal and monitor.
Cons - Depending on one 'source' of basket to handle our eggs.

2) Sub-Distributors
Pros - The ability to expand channels throughout the market.
Cons - profit margin battle and harder to manage.

3) Self Distribution (on-line or off-line)
Pros - Efficient, good for decision making.
Cons - More to manage and time consuming.

PROMOTION - Promo is the icing on the cake which either makes the cake (product) good or bad.

Methods:
1) Old Media - Radio, print media, television.
Pros - Easy to create buzz.
Cons - Expensive, limited channel capture.

2) New Media - Digital, hand phones, i-pods, etc.
Pros - Great for fast emotional bonding.
Cons - Fast shift in trend, and boredom.

2) Promo materials - banners, stickers, posters, etc
Pros - Fast attention grabbing.
Cons - Waste of money, as no one cares if low quality or low quality design.

3) Events
Pros - Great for tying experience with your product.
Cons - Expensive & Time consuming if unsuccessful.

4) Endorsement, Branding
Pros - Great at building quick trust.
Cons - If the endorse e turns into a negative image, your product will suffer.

5) On-line
Pros - Fast and efficient in creating buzz.
Cons - Fighting against other promotion on line as consumers have a 3 second attention span on- line.

Great To Be Back

noreply@blogger.com (Unknown) — Sat, 29 Nov 2008 13:59:00 +0000

Hello all, I am officially back!! I've been away because I am currently pursuing my MBA degree and I have also changed jobs. I am at a great situation in my life right as I'll have more time to write more.

Well to refresh where we left off, I'd like to share with you all my experience of listening to a "Stress Free CD Instrumental" that my professor just recently gave me. It is a 2 track 30 minute CD instrumental that truly soothes my mind. I have been listening to it whenever I feel my brain is cramping up and in need of some oxygen. Oh yah, also Almonds are good for energy and food for the brain. It is always a great combination. Ok, i'll get on some great articles for you to read in no time. Coming soon will be an article about several characteristics that one can practice for anyone to like them, and also tips on how to execercise your brain.

Well then, great to be back. See you soon.

Life Motivation - Anthony Robbins

noreply@blogger.com (Unknown) — Wed, 23 Jul 2008 17:10:00 +0000

Attitude Makes All The Difference.

noreply@blogger.com (Unknown) — Wed, 23 Jul 2008 16:56:00 +0000

Comedy brightens up your day - Russell Peters

noreply@blogger.com (Unknown) — Sun, 20 Jul 2008 10:16:00 +0000

They say that laughing is good for your soul and brightens up your day. They say comedy keeps you young and stress-free. So, check out Russell Peters stand up and turn all your miserys away. Enjoy! :-)

How To Quit Smoking For Life

noreply@blogger.com (Unknown) — Mon, 09 Jun 2008 14:05:00 +0000

There are smoking sections and non-smoking sections all over my country, and I'm thinking what if all of the people in my country and around the world just stopped smoking? How will the world turn? Would it make me easier to pick out spots to eat with my daughter? I can't have her second hand smoking at such a young age. What about the fate of all these cigarette companies? What to do.. what to do?

Well, just one of my opinions;

Stop smoking and put your money to better use. Lung cancer is just around the corner.

If you're having trouble, check out this money back guarantee program below on how to stop smoking for life:

Life is not all that difficult..

noreply@blogger.com (Unknown) — Sun, 08 Jun 2008 08:02:00 +0000

Why does life have to be so difficult? Look all around you and feel that anything in the world is possible. Reach for your dreams and make it happen

Global Business In Your Fingertips

noreply@blogger.com (Unknown) — Thu, 29 May 2008 13:30:00 +0000

Just thought I'd share with you all the number one resource for Global Business. If any of you are interested in finding information about global or international business, please check out this site.

http://www.globalbiz.ws

click here too!

Automated Passive Income, Ideas

noreply@blogger.com (Unknown) — Sun, 25 May 2008 04:18:00 +0000

I've been having thoughts about creating automated passive income. Here are 5 ways you can go about doing it.

1) Create website, sell affiliate marketing campaign, promote
2) Create Google Adsense Websites, promote
3) Write on a daily basis and post to triond.com or helium.com
4) Outsource your SME (Small Medium Enterprise) and work on something else
5) Sell music through Cdbaby.com

Another Cool Website About Blogging

noreply@blogger.com (Unknown) — Thu, 22 May 2008 16:41:00 +0000

Just found another cool blog site here .

I've been trying to search the web looking for good info and websites about real people and how they make a real living from writing or blogging. I've been sick of seeing all these really long landing pages about how to make $20,000.00 a month by not doing anything or so called 'automated programs', where you could just sit back and relax and watch the money pile up. Even those writing websites that claim they have the program to earning you $5,000.00 by inputing words into documents; not really sure I how I could believe those programs.

I'm looking for real stories of ordinary people with real problems that are willing to share their real solutions. I want to know how they make money on a monthly basis through blogging.

One of the coolest websites I've found to be 'real' is blogpaysu.com. The writer shares many experiences from, Affiliate Programs, Blog Advertising, Blog Promotion, Building traffic, Money Making Services, Money Making Tips & Tricks, and Paid To Blog. I''ve just learned alot from this blog.

I advise you to check out this cool website at blogpaysu.com.

See you there!

Past Decisions And Delayed Success

noreply@blogger.com (Unknown) — Thu, 22 May 2008 08:04:00 +0000

Looking back into my own life, there have been many delayed successes in my life that I would not have traded anything for those priceless lessons. Almost at some part of our lives, we will be faced with a decision to make that will effect our lives for the long term. It is these decisions that mold our lives and carry on to our future. I want you all to take the time to reflect within your own lives and look at all of the things you've done to reach the stage you are currently in.

I want you all to throw away all the 'what ifs' and 'what could'ves' in your vocabulary and also do not listen to people who do same on your behalf. Speaking of others; if people tell you 'what ifs' & 'what could'ves' towards you, there is no point in listening to them because they want you to know that they position themselves higher than you in transcending a negative thought to your head of your decisions.

These conversations I've had with people have always puzzled me in how they perceive their own life. Is it that they do not have confidence in themselves to try to exploit a decision made, or do they just have too much pride for themselves and do not have inner peace within. I say both.

Remember, listen to yourself and remember that your decisions made in the past have created the 'super duper awesome person you are now! :-)

My Easiest Source Of Income

noreply@blogger.com (Unknown) — Wed, 21 May 2008 09:01:00 +0000

I'd like to share to you all my easiest source of income.

One of my sources of income is PPC - Paid Per click (Google Adsense, Yahoo publisher, etc), where if someone browsing my website clicks on ads I put on my website, I get paid a small fraction of money. Well, this is a bit different as I'd like to introduce to you all, PTC - Paid To Click. Basically, by clicking our own ads, we get paid!!

Different than PPC where if we are caught clicking our own ads, we can be banned by the company that provides the service (ex.Adsense); where in PTC, we make money by clicking our own ads.

I make good money just by spending less than 5 minutes a day working on it, even without having to think. THIS IS TRULY THE EASIEST SOURCE OF INCOME FOR ME!

Believe it or not, coming from a 3rd world country, I'm actually making money while working on my activities or while I'm browsing the net. This is too easy.

I advise you to join me. I thought it was a scam at first, but since I've joined, I've made more money in my first week more than I made on my first week using Google Adsense or any other PPC website. And the best thing is, it is FREE to sign up. No spendings to begin with.

Please check it out below!! Sign up to all now and make money instantly.

1. Bux.to
2. Buxout
3. 10Bux
4. NeoBux
5. IsabelMarco
6. Clixsense

Number one Home Business For Asians !!

noreply@blogger.com (Unknown) — Tue, 20 May 2008 07:06:00 +0000

Click Above Banner Now

Best Credit Offers

noreply@blogger.com (Unknown) — Mon, 19 May 2008 12:23:00 +0000

One of the keys to self development and the success in one's life is to create a balance between work and life. Both of them go hand in hand as work (entrepreneur/employee) sustains your life by providing you the end necessities such as food, shelter, clothing, money, and your needs to survive. You need money to fuel your life as we all live in a world with economics and trade. One of the ways to speed-up the process of getting that home, getting that car, motorcycle, clothes, buying that self-help book or purchasing anything with money is through the use of Credit; crediting the purchase with later pay back through installments. Many of us who live in the real world do not have excessive cash lying around like 'Scrooge McDuck' where we can just use hard cash to purchase anything we like. For many of us living in the real world, one of the most common ways for purchase is by using a credit card.

I am completely against over-using credit cards that will burden your life in total debt, because I too was an example coming from a family that eroded financially due to debts of credit card bills. I am though for using credit cards to your benefit and not abusing the power you have to purchase anything with a single slide of a card anywhere in the world. I am all for controlled and calculated spendings. I would now like to suggest to you some great credit card offers.

And they are; consumers credit cards and low interest credit cards.

Offered through the website of http://www.bestcreditoffers.co.uk/, there are varieties of credit cards to choose from online.

I'll break down the benefits:

1. Consumer Credit Cards - There are many different credit cards in which you can apply for including American Express, Capital One, Citibank, Discover Card and many more. You can apply directly online despite of your credit history. There are more credit cards to choose from if you have good credit, and there are also many credit cards to choose from even if you have bad credit. Good or bad credit, you can almost be guaranteed an approval for a credit card.

Here are sample benefits of the top applied credit cards - (click here for details)
a. American Express: No annual fee, 4.99% APR on balance transfers, 0% Intro APR on purchases for 15 months

b. Capital One: Excellent for people w/good credit, 13.9% on balance transfers,

c. Citibank: No annual fee, 0% liability on unauthorized purchases, 0% APR on BT and purchases for up to 12 months

d. Discover Card: No annual fee, 0% Intro APR, 5% cashback bonus.

These cards are applicable for both foreign or american consumer credit cards as applying online will guarantee you discounts of the best airline offers, gasoline, hotel rewards, and cash back deals. There are also features in which shopping can be controlled by the discounts and programs each card has to offer. Ranging from individual consumers to business owners or executives, spending should not be a pain as your credit will be managed. Apply now!

2. Low Interest Credit Cards - Since Feb 2006, the interest rate of these credit cards have been at an all time low due to Federal Rate Decreases. Now the average percentage for non-reward interest rates are approx 13.29%.

Apply Now & Build Your Financial Foundation !

51 Things To Do To Heal Your Depression

noreply@blogger.com (Unknown) — Mon, 19 May 2008 10:35:00 +0000

What do you do when you feel depressed? The easiest thing to do is seek consultation and see a psychologist. But what are some of the things you could do to relieve your stress without paying someone to heal you. Here below are 51 things to do to relieve your depression. Enjoy.

1) Talk to your pet (if you have a dog its always soothing - they just sit there and listen)

2) Share your problem to your close friend that you trust

3) Write in your blog or daily dairy than to never expose it to anyone else

4) Do something that you love to do; carry out your hobby

5) Listen to your favorite music

6) Play your favorite video games

7) Go to the strip club for those over 21

8) Watch a good movie with friends and family

9) Don't be alone for too long when you're depressed;
(your problem will sink within even deeper)

10) Catch a good ride in your motorcycle, car, vehicle of some sort

11) Browse the internet for good tips of your favorite thing to do

12) Master a skill of some sort

13) Have sexual intercourse with a real person
(for those internet lovers - virtual intercourse can also help)

14) Take a walk in the beach if you're near one, if not, just take a walk outside throughout the night; its always soothing

15) Go shopping

16) Call a long time friend or search for one

17) Take a vacation and start a new life

18) Re-construct your life and change your lifestyle

19) Read a good book

20) Yell at someone for no reason and apologize

21) Look for the buried treasure

22) Go sailing if you love the waters

23) Go swimming in the lake and search for your own lochness monster

24) Go fishing

25) Contact your favorite celebrity at www.contactanycelebrity.com

26) Go skydiving or bungee jumping

27) Look for aliens

28) Go ghost searching with friends

29) Go to Disney World or the Grand Canyon

30) Fly to Europe

31) See if you could move a cup with only your mind

32) Quit your job

33) Do something that you define as being crazy

34) Run the marathon

35) Look at the stars from the top of a tree

36) Search for the boogie man in your son's/daughter's closet

37) Do something special for your love one - surprise them

38) Write a book

39) Write a song, Produce a movie

40) Race your dog - that will get you moving

41) Tell your pet to eat if they are lazy

42) Eat out or eat in

43) Listen to self-help audio books

44) Tell off your bully at local setting near you - your boss, your friend, who ever that may be

45) Go horse back riding

46) Herd cows

47) Volunteer to mow a football field near you

48) Fix something technical

49) Go to the zoo and act like an animal

50) Write your own list of things to do when depressed

51) Subscribe to my blog :)

Timothy Ferris - The 4-Hour Workweek - Life Changing Book

noreply@blogger.com (Unknown) — Mon, 19 May 2008 02:59:00 +0000

Hooray!! I've just bought my own copy of "The 4-hour Workweek" written by Timothy Ferriss. Its been nearly 1 whole year since I've been reading about the book with interviews, watching videos on youtube, as well as browsed through the website of thefourhourworkweek.com to find information.

Being in Indonesia, I wanted to wait until the book hit the shelves locally so I could get my own copy at a cheaper price than if I'd directly ordered from amazon.com the day it came out in 2007. I've been following up on the teachings but none of it made sense to me, because the info that I've received through the web were just sections or parts of the book where putting it all together would not be possible without reading the book from the beginning to the end.

I bought the book at a local bookstore and without thinking about it I directly purchased it! There were 2 copies left as I asked the cashier if there were any more copies and he said that they only had 2 copies in the store. Woaw, close call, I almost missed out on the opportunity as great books are hard to come by down here; we must constantly browse bookstores.

Ok, first impression of reading the beginning of the book, I directly reflected and said, "wow, this is me and my concept of life but just never knew how to interpret it until clearly manifested and stoned carved by the great Tim Ferriss." I've been envisioning the new rich all along but just never confident about my own concept and notion of life that I was always being shunned out or mis tangled by the notion of 'normal people lives' - go to school, get a good job, get married, have kids, and teach the same process to our kids.

Luckily, it has been defined and answered and I'm going to prove the world that living the life we choose is the ideal way to live this short life. We shouldn't be told how to live our own lives, as we were born alone and will end this life alone. We must choose to be happy with love and integrity.

Ok, back to the 4 hour week; I'm still halfway into the book as the book consists of many eye popping concepts that seem "scary (in a good way)" to me, because I truly feel the same way. I do believe this is the book thats going to change my entire life forever. And residing in the 3rd world, I'm going to prove that the new rich & new lifestyle does not only exist in 1st world countries, but me being a 3rd world citizen can also live the concept of the new life being from a background of simple-low economical status.

I'm not going to talk about the book much as I plan on taking you more to my practices of the book, as I work to live out the 4-hour workweek from the perspective of a 3rd world citizen.

Well, in some parts of the book, Timothy states that being 'unrealistic' is the way to perceive life, and so I'm thinking, would it be possible for me to meet him and talk about my 3rd world journey of living the new rich and new lifestyle?

Does anyone have his phone number? I'd like to call him up :)

Law Of Attraction & Your Dream Life

noreply@blogger.com (Unknown) — Sun, 18 May 2008 18:03:00 +0000

Just a thought..

noreply@blogger.com (Unknown) — Sat, 17 May 2008 05:51:00 +0000

I was taking a drive the other day through the busy streets of Jakarta and I noticed so many billboards and advertisements of multinational companies that are spending so much money to get peoples attention. I wonder to what extent do these advertisements get a "return of their investment"? I wonder if these business decisions were based on comprehensive research or just past experiences of positive results from their business strategies?

As I'm driving and into a red light, I noticed a huge NUTRILITE ad promoting the number one multivitamins in the world! I was amazed and surprised at the same time because I too intake these vitamins to carry out my daily activities and I've never seen one of their ads being so big in one of the busiest streets of Jakarta. Wow, I wonder if they also advertised in SocialSpark.com and let bloggers who have used their products to give a testimonial or experience of their own. I wonder how much return they will get on their investment? Not only do testimonials make great ads, but having many bloggers throughout the world in their own special niche markets to write about nutrilite, there will so many people reading about the multivitamins in their own trusted way. I can honestly say that people do get attached to blogs, and readers who are attached to one blog just can't go a day without reading and trusting their source of information.

I can say that if big brands and multinational companies take advantage of advertising through SocialSpark.com, it will not only benefit the advertiser alone but will take a step further into the business promotion model of sponsored-paid reviews.

I then also saw a huge SONY DVD HANDYCAM ad in one of the major areas of the city. I wonder if SONY advertised through SocialSpark.com and millions wrote about their great and memorable experiences they had with their HANDYCAMS, as many of us have cherished unforgettable memories and be able to re-live them through HANDYCAMS. Why not SONY take this opportunity and advertise through SocialSpark.com. :)

Many of us rely on blogs for information and great insights about anything we'd like to know, so it only make sense if these large brands take on this opportunity to maximize their promotion.

Ok then, to all you brands out there or businesses that need great advertisement, please advertise through SocialSpark.com.

Law Of Attraction Begins

noreply@blogger.com (Unknown) — Sat, 17 May 2008 04:56:00 +0000

Law Of Attraction Begins -> I'm feeling it and I'm picturing it daily that I'm living the good life of living in this house I call my own. Envisioning and Feeling Happy.

Here's a toast to my future house above.

Do you have anything in mind?

Boost Up Your Energy

noreply@blogger.com (Unknown) — Sat, 17 May 2008 04:18:00 +0000

In speaking of achieving goals and success within your life, energy is needed for you to boost your drive to achieve the end and happiness in mind.

Lets define energy;

Energy means the capacity of doing work. The capacity to boost yourself to do work and end in achieving success and happiness.

Energy also means gasoline for cars, the sun for plants, electricity for the light bulb and supplements for athletes. Without energy there is no life as there is no growth nor development.

You need energy to persevere when the tough gets going when you feel like quiting; you need energy to think in pressure situations when the outcome of success and failure rides in the moment; you need energy when you blog to keep on writing great content; you need energy to fight through your grind of life as nothing comes easy in this world.

Basically, you need energy to live and liven up your life to success and happiness.

One way to boost that energy and liven up your life is with Maxxed Energy Pops. To make it more interesting, Maxxed Energy Pops is holding a contest where you can put a widget in your blog, myspace, or facebook account and have the opportunity to win the XBOX 360 Elite Bundle, $100 Gift Certificate and 12-pack of Maxxed Energy Pops.

You could click here to register and enter the contest to win great prizes. Hurry, because the contest ends in July 12th, 2008. Basically, you could help yourself or even help me give more energy to my level of blogging by clicking on my energy level at the picture above. The cool thing is you don't need to sign up to if you don't want to participate in the contest as there are sweepstakes that can still win you the XBOX 360 Bundle.

Please click through my energy meter and give me some energy!!

Remember to always boost your energy to reacher way higher than the stars.

Wealthy Writer

noreply@blogger.com (Unknown) — Thu, 15 May 2008 18:48:00 +0000

Here is another website that I want you all to check out. The address is http://wealthy-writer.com/, as it is a website dedicated to the profession of writing. It is a site I've been waiting for that gives free tips on how to live and make money from writing. I can't wait to browse through all the topics. My frappacinno is about ready as I'm anxiously waiting to give it a good read. I'm already quite excited just by reading the label in the body of the index page which says,

"The Blog Will Teach You to Make $1000 - $3000 a Month (FREE),
15 Years Experience as a work at home freelance writer, small business owner, and pro blogger went into this blog. You can learn how to earn $1000 - $3000 within 'weeks' - free Nothing to buy." --> (my thoughts -> Totally Cool !!!!!!)

As I've mentioned in my past posts about having the dream of making a living off of my writing, I feel this is the website that will take me there.

Wow, too good to be true. I'm more than ready to be a "Wealthy Writer."

"Live life to the fullest and follow through on your passions. Reach way higher than the stars."

Personal Quotes Collection

noreply@blogger.com (Unknown) — Thu, 15 May 2008 09:15:00 +0000

Here's one of my quotes collection at my Quotes & Wisdom blog at

http://quotesaccordingly.blogspot.com/

"Let it be told that you hold the power in your hands to make it happen."

Wow, look at those earnings !!

noreply@blogger.com (Unknown) — Thu, 15 May 2008 06:25:00 +0000

Another nice photo of inspiration from www.shoemoney.com
Wow, look at his earnings (Balance: $709,626.81 USD) from Commission Junction! I wonder if a big part of that was earned through his blogging sites? I wonder if self help & personal development was a major contribution to his successes in personal finance..?

Living The Dream With PayPerPost

noreply@blogger.com (Unknown) — Thu, 15 May 2008 05:18:00 +0000

Wow, just opened my Email and more good news!!!!! This blog has been approved by the number one "Sponsored Review" company of payperpost !!

I'm so excited as I would also like to give a great example of perseverance and determination by sticking to your belief that if denied or failed, to keep on pushing as there will be open opportunities for you in the future. Let me tell you that this blog was denied several times until today! Yeaaa!!!! Just really happy and would like to share my happiness to you all once again.

I wanted in my heart to signed up to payperpost because after researching around the net, I found out that www.payperpost.com pioneered the 'Sponsored Review' model for bloggers as it is considered the most credible and the most prestigious company in the world.

Payperpost also lets you add friends to your account in order for you to network and learn from one another. It is a great website that opens doors for bloggers and once again, I advise all of you bloggers out there to sign up.

You can earn and make good money if your are consistent with your writing. Also, if you build a good name for yourself, advertisers can come running to your blog for reviews. :) Wow, hope someday that will happen to this blog.. hehehe.. ("remembering to always have the happiness and not the end in mind..")

Its amazing how payperpost can create a wonderful opportunity for me as a 3rd world citizen to give way to live my passion into making a living from writing. I am grateful and I thank the Lord above for the blessings that has come down to me and my family. I pray that our dreams can all come true and live the lifestyle that we seek which does not allow it to be driven by other factors.

This is a beginning of a new life for me and my family. Lets live, be happy and reach way higher than the stars. :)

On a further note, if I do make a good living from payperpost and earn good money from my writing, I will definitely take it upon to upgrade my family's quality of life, reconstruct my lifestyle, give back to those in need, as well as give my daughter the best education she can possibly have by enrolling her to the most prestigious schools in Indonesia.

Remember!! Keep on pushing it as things do happen for a reason. Follow your heart and let it lead you to wherever you'd like to be.

Perspective Of Success

noreply@blogger.com (Unknown) — Thu, 15 May 2008 05:14:00 +0000

Lets take a look at what you have in life in order for you to make something of yourself.

Let me ask you some things.. Lets see, are you in a state of depression currently? Are you feeling a huge burden of all your financial worries? Are you feeling you are losing control of your life? Are you in a state of near to death experience right now? Or you just perceiving your life in a negative way that leads you to your postponed success? I'm quite sure that all of your problems can be answered to your own perspective of your own situation.

There have been so many examples throughout history and man-kind of how diversity have had an impact in one's life and just changing the perspective in one's life can create happiness and success.

Remember, its not what you have or don't have, its how you handle it that makes a difference.

Success and failure is how you look at it. :)