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FTC Approves New Rule Provision Under The CAN-SPAM Act

noreply@blogger.com (onlinemarketing) — Wed, 14 May 2008 15:09:01 -0500

The FTC has approved new provisions for the CAN-SPAM act. You can read all about it here and download the actual document here. Below is a repeat of the main thrust of the changes from the FTC site. But first a comment on two items in the text. The first is the notion of who is the Sender when an email contains multiple messages from different brands. To cut a long story short it's the from

Our new partner web2asia

noreply@blogger.com (onlinemarketing) — Thu, 08 May 2008 02:00:01 -0500

Shanghai, May 8th 2008. Web2Asia, its parent company MH direkt and Narragansett Technologies have today announced a partnership agreement for the distribution of the professional email marketing solution SpinnakerPro and the online survey tool SensorPro in East Asia. The East Asian region, particularly China, has shown impressive growth potential for digital marketing. By the first quarter of

Why Outlook 2007 is good for email marketing.

noreply@blogger.com (onlinemarketing) — Sun, 22 Apr 2007 11:24:21 -0500

Much has been written about the Outlook 2007 HTML rendering saga. (OL07 is using the Word rendering engine instead of IE) With most email marketing solutions geared towards IE this has caused more than a few email creatives to get booted out of beauty camp. This backward step, believe it or not, is good for email. First up, MS have published a very clear list of the HTML elements that no longer

Eleven O'Clock is best

noreply@blogger.com (onlinemarketing) — Tue, 16 Jan 2007 05:56:36 -0600

According to a press release from JL Halsey, Eleven O'Clock is the sweet spot for your newsletter template. In other words, the top left corner. Traditionally in advertising, the bottom right hand corner of the page (we would say 5 O'Clock) was considered the best for ad placement. I think this is good advice, in particular making sure that some text-based call to action is placed there along

EC Directive 2003/58/EC and UK SI3429

noreply@blogger.com (onlinemarketing) — Fri, 02 Feb 2007 11:34:08 -0600

On 1 Jan 2007 the UK passed into the law the EC Directive 2003/58/EC concerning company disclosure requirements. The changes are detailed in SI 3429 http://www.opsi.gov.uk/si/si2006/20063429.htm In general, companies must show their legal business name, registered business address and registered company number on their website. It does not have to be on every page. It should also be on

We need your votes!

noreply@blogger.com (onlinemarketing) — Thu, 02 Nov 2006 10:54:16 -0600

News Flash Thank you to all who submitted your nominations for SpinnakerPro in the Clickz Marketing Excellence Awards 2006. SpinnakerPro is distributed by Epicor under the brand name of Epicor eMarketing. Because of your support, we are finalists in the E-Newsletter Product/Service Category. We still need your votes to win and ask you to take the time to vote for SpinnakerPro as your favorite

SpinnakerPro, Official Supporter of Sir Robin Knox-Johnston VELUX 5 OCEANS Campaign

noreply@blogger.com (onlinemarketing) — Thu, 02 Nov 2006 10:02:41 -0600

SpinnakerPro, the award-winning email marketing provider, today announced that it is an official supporter of the Sir Robin Knox-Johnston VELUX 5 OCEANS campaign. “Sir Robin and his team are delighted to have SpinnakerPro as the official newsletter sponsor for his VELUX 5 OCEANS campaign. The newsletter will provide Sir Robin's many loyal supporters with regular updates on his progress” At 67,

Award Nomination

noreply@blogger.com (onlinemarketing) — Wed, 11 Oct 2006 05:31:36 -0500

Newsletter.ie is pleased to announce that Dave Ewing has been shortlisted for the prestigious award of Internet Marketer in the Net Visionary Awards. This award recognizes an individual who has excelled in the field of Internet Marketing through innovative techniques and successful executed campaigns using various online marketing techniques. The Net Visionary Awards works on a voting system, so

Narragansett Technologies unveils RSS-Pro

noreply@blogger.com (onlinemarketing) — Wed, 04 Oct 2006 09:52:29 -0500

Ireland, October 4th 2006. Online marketing software provider, Narragansett Technologies, today announced RSS-Pro, their integrated email newsletter RSS service. The integration of RSS-Pro with the award winning email marketing software, SpinnakerPro, will enable marketers to distribute content via email, web, SMS, MMS, fax and now via RSS, increasing the number of methods at their disposal for

Gavin and Millie Fundraising Account

noreply@blogger.com (onlinemarketing) — Thu, 21 Sep 2006 07:31:07 -0500

No doubt you are aware of the tragic details surrounding Gavin and Millie, age 4 and 6, who were engulfed by flames, as they sat in the backseat of their mum's car, last Sunday afternoon, Sep 10.They are presently in the Children's Hospital, Dublin, undergoing treatment for their extensive injuries and it is likely they will remain there for some months. A fundraising account has been established

SpinnakerPro Email Marketing MasterClass

noreply@blogger.com (onlinemarketing) — Mon, 18 Sep 2006 09:56:19 -0500

Email Marketing Masterclass Marketing by email gives you a great opportunity to gain new customers and retain existing ones, but there can be many pitfalls. The SpinnakerPro Email Marketing MasterClass is designed to give you a practical approach to email marketing from devising your email marketing plan to advanced targeting and testing. The content is designed for those responsible for email

Irish Business Women

noreply@blogger.com (onlinemarketing) — Fri, 26 May 2006 06:11:05 -0500

Haven't been posting lately - I have been out and about a lot at tradeshows, networking etc. I attended the 1st Annual Irish Business Women Conference in Mullingar in Ireland on Wednesday..Wow, what a great event! I want to take this opportunity to thank organisers (Finola and Frank), speakers and attendees alike for what is the best networking event I have ever attended. If you are an irish

AOL and Goodmail

noreply@blogger.com (onlinemarketing) — Fri, 10 Mar 2006 08:07:49 -0600

Despite the backlash AOL are receiving since the announcement, I do believe in principle that the cerification service will benefit the industry especially where deliverability is a real issue. In fact the increase in cost may help to validate email as a marketing channel, and force marketers to be more disciplined in campaign planning. Every email marketer should be applying good list

Calling all corporate bloggers

noreply@blogger.com (onlinemarketing) — Wed, 15 Feb 2006 11:00:46 -0600

I want to hear from fellow corporate bloggers. If you are running a corporate blog, please take a few minutes to complete this survey, just click here. I will send you the results so you can learn from your peers' experiences. If you want to suggest questions, please do so. If you want to publish this survey on your blog, let me know and I will send you the link. Rgds Rebecca

Feedburner gets burned

noreply@blogger.com (onlinemarketing) — Tue, 19 Dec 2006 15:21:40 -0600

I am reading with great interest the breaking story of Feedburner's spamming incident. For me, it poses two interesting questions - firstly - what is really perceived as spam and secondly - how can we make sure that this doesn't happen to us? First things first - what is spam? I have read the postings which say that it was not spam (I am speechless). Some bloggers have described email spam as

Tip of the Day - RSS myth or reality

noreply@blogger.com (onlinemarketing) — Thu, 02 Feb 2006 05:50:07 -0600

Reality my friends, email marketers need to be aware of RSS and its implications for email marketing. Check this article by Heinz Tschabitscher - good basic introduction into the world of RSS. Stay tuned - I will be covering RSS in more detail over the coming days and weeks.

Tip of the Day - Test your links

noreply@blogger.com (onlinemarketing) — Wed, 01 Feb 2006 04:31:16 -0600

I know, I know, it seems a little to obvious - but I get emails every day with broken links - test them, test them again and then get someone else to test them.,

Tip of the Day - Use your preview pane

noreply@blogger.com (onlinemarketing) — Tue, 31 Jan 2006 05:14:43 -0600

Most of your recipients have their email client's preview pane turned on so what is displayed there is very important. The preview pane should be filled with the unique selling points of your campaign.

Tip of the Day - Consistent 'From' Field

noreply@blogger.com (onlinemarketing) — Tue, 31 Jan 2006 05:15:42 -0600

Always feature your company name in the 'from’ for instant brand recognition. For the recipient to be persuaded to open your email - they need to be able to instantly recognise the sender. In a study by DoubleClick, 60% of 1,000 consumers surveyed cited the "From" field as the most important element in deciding to open an e-mail, while 35% cited the "Subject" field. The DoubleClick study also

What open-rates should you expect?

noreply@blogger.com (onlinemarketing) — Wed, 25 Jan 2006 10:27:45 -0600

o Average unique open rates of around 30% o Open rates of 29% for B-to-C acquisition o Open rates of 32% for B-to-C retention o Open rates of 32% for B-to-B acquisition o Open rates of 37% for B-to-B retention o Average unique click rates are 10% o Click rate averages 8% for B-to-C acquisition o Click rate averages 9% for B-to-C retention o Click rate averages 8% for B-to-B acquisition o Click

MSN Postmaster site launched

noreply@blogger.com (onlinemarketing) — Thu, 26 Jan 2006 11:27:22 -0600

This site has been developed to give bulk e-mailers/senders, ISPs, e-mail service providers (ESPs), postmasters, and domain administrators a location to learn more about issues and solutions related to sending communications to MSN Hotmail consumers. This site includes: - The latest news and issues of importance pertaining to communicating with MSN Hotmail members - Our efforts to fight junk