DigitalDNA

Best Chillout Mixes

2012-01-22T10:32:00.001-08:00

Top Vocal Trance Podcasts

2012-01-07T07:59:00.000-08:00

http://www.sonnydeejay.com/

2012-01-05T20:36:00.001-08:00

The 27 Rules of Conquering the Gym

2012-01-05T16:05:00.000-08:00

By JASON GAY This is the time of year when even people who hate the gym think about going to the gym. Many of us are still digesting whole floors of gingerbread houses, and jeans that fit comfortably in October are now a denim humiliation. Sweating is a good way to begin 2012. Exercise, like dark chocolate and office meetings that suddenly get canceled, is a proven pathway to nirvana. But if you're going to join a gym—or returning to the gym after a long hibernation—consider the following: 1. A gym is not designed to make you feel instantly better about yourself. If a gym wanted to make you feel instantly better about yourself, it would be a bar. 2. Give yourself a goal. Maybe you want to lose 10 pounds. Maybe you want to quarterback the New York Jets into the playoffs. But be warned: Losing 10 pounds is hard. The New Year's push to lose weight is bringing crowds to gyms. Jason Gay offers tips to conquering the gym. Photo: Getty Images. 3. Develop a gym routine. Try to go at least three times a week. Do a mix of strength training and cardiovascular conditioning. After the third week, stop carrying around that satchel of fresh-baked chocolate chip cookies. 4. No one in the history of gyms has ever lost a pound while reading "The New Yorker" and slowly pedaling a recumbent bicycle. No one. 5. Bring your iPod. Don't borrow the disgusting gym headphones, or use the sad plastic radio attachment on the treadmill, which always sounds like it's playing Kenny Loggins from a sewer. 6. Don't fall for gimmicks. The only tried-and-true method to lose 10 pounds in 48 hours is food poisoning. 7. Yes, every gym has an overenthusiastic spinning instructor who hasn't bought a record since "Walking on Sunshine." 8. There's also the Strange Guy Who is Always at the Gym. Just when you think he isn't here today...there he is, lurking by the barbells. 9. "Great job!" is trainer-speak for "It's not polite for me to laugh at you." 10. Beware a hip gym with a Wilco step class. 11. Gyms have two types of members: Members who wipe down the machines after using them, and the worst people in the universe. 12. Nope, that's not a "recovery energy bar with antioxidant dark chocolate." That's a chocolate bar. 13. Avoid Unsolicited Advice Guy, who, for the small fee of boring you to death, will explain the proper method for any exercise in 45 minutes or longer. 14. You can take 10 Minute Abs, 20 Minute Abs, and 30 Minute Abs. There is also Stop Eating Pizza and Eating Sheet Cake Abs—but that's super tough! 15. If you're motivated to buy an expensive home exercise machine, consider a "wooden coat rack." It costs $40, uses no electricity and does the exact same thing. 16. There's the yoga instructor everyone loves, and the yoga instructor everyone hates. Memorize who they are. 17. If you see an indoor rock climbing wall, you're either in a really cool gym or a romantic comedy starring Kate Hudson. 18. Be cautious about any class with the words "sunrise," "hell," or "Moby." 19. If a gym class is going to be effective, it's hard. If you're relaxed and enjoying yourself, you're at brunch. 20. If you need to bring your children, just let them loose in the silent meditation class. Nobody minds, and kids love candles. 21. Don't buy $150 sneakers, $100 yoga pants, and $4 water. Muscle shirts are for people with muscles, and rhythm guitarists. 22. Fancy gyms can be seductive, but once you get past the modern couches and fresh flowers and the water with lemon slices, you're basically paying for a boutique hotel with B.O. 23. Everyone sees you secretly racing the old people in the pool. 24. If you're at the point where you've bought biking shoes for the spinning class, you may as well go ahead and buy an actual bike. It's way more fun and it doesn't make you listen to C+C Music Factory. 25. Fact: Thinking about going to the gym burns between 0 and 0 calories. 26. A successful gym membership is like a marriage: If it's good, you show up committed and ready for hard work. If it's not good, you show up in sweatpants and watch a lot of bad TV. 27. There is no secret. Exercise and lay off the fries. The end.

Swedish House Mafia Live @ MSG (FULL SET)

2011-12-31T17:56:00.000-08:00

Swedish House Mafia Live - Madison Square Garden (Full Set)

2011-12-31T10:57:00.001-08:00

http://soundcloud.com/arnhoff/swedish-house-mafia-live?utm_source=soundcloud&utm_campaign=mshare&utm_medium=facebook&utm_content=http%3A%2F%2Fsoundcloud.com%2Farnhoff%2Fswedish-house-mafia-live

Служебный роман 2 серия

2011-12-16T12:17:00.000-08:00

Служебный роман 1 серия

2011-12-16T12:16:00.000-08:00

Бриллиантовая рука (1969) (Весь Фильм)

2011-12-15T17:48:00.001-08:00

ОХОТА НА ПИРАНЬЮ (2006) . НАШЕ КИНО

2011-12-15T17:48:00.000-08:00

Выкрутасы [2011, Россия, комедия, мелодрама]

2011-12-15T13:19:00.000-08:00

100 Ways To Develop Your Mind

2011-11-17T17:22:00.001-08:00

Author: Steven Aitchison So here I am with 100 Ways to Develop Your Mind 1. Do the Thing You Fear the Most. If there’s one thing that will change your thoughts quicker than anything else, it’s facing your fears. 2. Stand up For Yourself A lot of people have difficulty in standing up for themselves. The first time you do it can be very empowering and your thoughts about yourself will change forever. See Dealing With Confrontation 3. Stop Talking It’s great to be silent for just a little while. Our thoughts turn inward and we begin to appreciate ourselves just a little more. 4. Strengthen Your Strengths Sometimes we focus too much on trying to strengthen our weaknesses when we should be concentrating on strengthening our strengths. 5. Take A Walk Around an Art Gallery You might not appreciate art or participate in it but it’s great to see the thoughts of others on canvas. It can give us a tiny glimpse of what goes on in other people’s minds. 6. Blindfold Yourself for a Day Walk in the shoes of a blind person for 1 full day, it will forever change the way you think about life. 7. Stand on a Chair for 5 Minutes Per Day Building self discipline is a great way to take control of your mind and your thoughts. If you just get up and stand on a sturdy chair your mind will be wondering what the hells going on and try and force you to get off the chair. Disciplining your mind is a great way to start changing your life. See Self Discipline 8. Dance When There’s Nobody There It’s a strange sensation to dance on your own, although when I have done this I look like a dog having a seizure, nonetheless it’s a great way to let go of your inhibitions. 9. Give Money to Someone Unexpectedly Whether it be on the internet, or in the street, just give a larger than normal donation to someone. This again is liberating and your thoughts about money will change for a few moments (that’s all it takes to start the process of changing your life.) 10. Strengthen Your Thoughts About Yourself Reinforce your thoughts about your good points. If you are good at talking to people, tell yourself this often. If you are good at maths, tell yourself often. This has the benefit of reinforcing and strengthening your self image. 11. Take A Risk Life would be boring without ever having taken a risk in your life. Do something that you didn’t want to do because you thought you wouldn’t be any good at it. This totally smashes the boundaries of your comfort zone and your life could change forever. Read This Post by Robin Easton 12. Talk To A Stranger Again this is breaking our comfort zones, but just saying hi to stranger in the street or good morning can have an enormous impact on your day and the person you said hi to. 13. Walk Around The House Naked I can almost feel the shock at this. I don’t mean when you’ve got guests in, I mean when everybody is out. Lock the door and totally liberate yourself and your thinking of what’s right and what’s wrong. I wouldn’t advise doing it all the time, but from time to time, it’s a great feeling. 14. Read A Book By An Author You Most Avoid reading books by authors we avoid gives us a chance to take control of our minds and lets us see another side to our thinking. We’ve got to ask why we avoid them in the first place, is it something within us that we are avoiding? 15. Write An Article About Yourself Imagine a newspaper has asked you to write an article of 1000 words or less about yourself and your life and they want to know what motivates you in life, now write the article. This helps put your life into some perspective and gets you thinking about your childhood and growing up. 16. Stop Contact With Your Down People If you have people in your life who constantly drag you down, or are negative all the time, drop them. Honestly drop them from your life, you are not serving them and they are not serving you and they are dragging your thoughts down. Read This Post by Dan And jennifer 17. Believe In Yourself A lot of people believe their life has been pre-destined and there’s nothing we can do to change it – absolute rubbish. YOU are the only person who controls the universe, yes I did mean universe. Your universe is different from mine so you control your own universe, think about that and start acting upon it. 18. Meditate Every Day Another powerful thing that has the power to change your life and your thinking for good. Retreating into your mind for a few minutes every day will do you a power of good. Read How To Meditate 19. Ask For A Discount When you buy anything from a shop that is over $100, ask for a discount. Tell the salesman you’d like a 10% discount on the item. Most people are so afraid of doing this but it’s a great way to empower yourself and let go of another inhibition, what’s the worst that can happen? 20. Risk Embarrassment Imagine if you had seen the person of your dreams on a bus, or at the store and you didn’t do anything about it how much would you kick yourself. If this happens to you, do something about it, don’t keep it hidden. Just say to them you thought you would come over and say how attractive they looked and felt you had to tell them. You never know what will happen and how much your life could be changed. Obviously don’t turn into a weirdo and do it with every good looking person on the street. 21. Work Toward, What You Think, Is An Impossible Goal If you work toward a goal without expectation you don’t care about the outcome as much. When you don’t care about the outcome, you don’t have as much expectation. 22. Practice Gratitude We all know what we don’t have in our lives because we spend a lot of time wishing we had them, but are we really thankful for what we have? Spend time every single day being thankful for the good things we do have in our lives. read The Post at ZenHabits on Gratitude 23. Do Something Nice And Don’t Tell Anyone About It We tell others about our acts of kindness to let them know how nice we are and to seek approval. If you keep your act of kindness to yourself without ever telling anyone the feeling of positive energy lasts much longer. 24. Share Your Skills Everybody has a skill of some kind. When you share it you not only have the power to help others, but you enhance your own skill by owning it. 25. Don’t Talk Just Listen Enhance your listening skills by not talking when someone is speaking to you. Resist the urge to speak your views when someone is talking to you, just listen to them and ask them more open ended questions at the appropriate times. This has two benefits: a) You can really listen if you are not formulating the stories in your own head when someone is talking b) you will make the other person feel great as you are actively listening to them. 26. Write Your Future Life Story Start from the age you are just now and start writing your future life story as you’d like it to be. Be as outrageous as you want and just write about your ideal life and how you interact with it. Words on paper are powerful and can help shape your goals. 27. Give Someone A Gift For No Reason We always assume someone buys us a gift for a reason whether it be a birthday, christmas or special occasion. Buy someone a gift just because you know they would like it. 28. Pass On Your Good Books If you’ve read a book and it changed your thinking or life in some way, pass it on to someone else who might benefit.; 29. Spend More Time With Your Kids Your kids will grow up very quickly, spend as much time as you can with them. 30. Forgive Behavior The way we behave doesn’t necessarily reflect our true thoughts. Remember this when someone acts out of character and behaves in a way you don’t approve of. 31. Allow Yourself To Be A Lazy Git We are so used to filling our time with useful things to do and being productive we have forgotten the art of laziness. Being lazy is good every ONCE IN A WHILE and it allows our mind to slow down and relax. 32. What Is Your Best Quality Today Every morning for 10 seconds just state, out loud if you can, what your best quality is. Try and change it every day. This reinforces your strengths and weakens your perceived weaknesses. 33. Write A Comment If you visit a blog you like, leave a comment and join in the community of people. Or, if there is not much of a community, be part of starting it. 34. Tell Your Friends And Colleagues How Good They Are If a friend or colleague does something good, tell them how good they are at that particular task. This reinforces someone else strengths or strengthens their weaknesses and makes them feel good about themselves. 35. Make A Video Of Yourself And Post It To Youtube Why on earth would you do this? Just because you can! 36. List All Your Worries Make a list of every single worry you have at the moment. You will notice that you don’t have as many worries as you thought. Worrying consumes our thinking and we think our whole life is one big worry. When you get it down on paper it’s extremely surprising that you don’t have as many as you’d thought. 37. Work On Each Worry In Turn Now that you have all your worries listed. Go through them and start acting on them in turn. If you find worries you cannot act upon it means there is nothing you can do to change the outcome of that worry, so forget it, why waste mind energy on something you cannot control at all? Read This Post for More Info 38. Read About Successful People If you want to change your thoughts and change your life read about people who have already done it and use them as guides. 39. Tweet Your Moods If you use twitter why not tweet your moods daily and see if there is some kind of pattern after a few months. 40. Stop Watching Soaps Soap operas actually have the power to alter your state of mind. People get so caught up in the emotions of the soap that they experience what the actors and actresses are doing. 41. Have A News Break What would happen if you never read a newspaper for a week? nothing at all, your life wouldn’t change, you wouldn’t run out of things to talk about, you would still be as up on the world as everyone else. Newspapers sell because of their doom and gloom, read it and you are buying into it. 42. Do Something Spontaneous Jump on a bus without looking at the destination, book a holiday, take time off work, take your partner away, buy your kids a gift; do anything and make sure it’s out of character, (expand that boundary). 43. Write To An Author Authors are people just like you and I and they love getting feedback about their work. If a book touched you in some way or changed you, take time to write to the author and thank them. Don’t look for a reply, just thank them. 44. Follow your instincts We don’t trust ourselves nearly enough as we should. Follow your instincts more and pay attention to the signals your body is picking up and see where it takes you. You might find that your conscious brain gets in the way of your body signals a lot of the time. Read This Post for More Info 45. If You Find Some Money Give It To Charity If you find money in the street don’t pocket it, give it to someone who is homeless or better yet buy them a meal with it. If it’s a suitcase full of money, that’s obviously a different story. 46. Your Thoughts Really Do Have Power When you realize this, it will change your thinking in so many ways. I can’t tell you that it’s true you have to experience it for yourself. 47. Always Admit It When You Have Made A Mistake Don’t blame others or hide behind someone else. Hold your hands up and admit you made a mistake, no matter what the consequences are. You will be much more respected this way. However, don’t take the blame for others. 48. Do Something Every Day To Improve Your Mind Learn a new word, do an anagram puzzle, sudoku your mind, read a book, read a stimulating blog post, anything that will help your mind just a little. Just a little turns into something huge. 49. Change Your Thinking Style If something is not working out, try and change your thinking style and come at it from another angle. This is true of everything in life. 50. What Do You Really Want To Do In Life You will find most people cannot answer this question simply because they are plodding along with life. When you know what you really want to do with your life then your life takes another path. read This Post by Dragos Roua 51. Pass On Your Knowledge Knowledge is for sharing, let others know what you know if it’s appropriate. 52. Ask For What You Want In Life If you don’t ask you won’t get. Asking for your wants puts it out there. I mean literally ask and metaphorically ask. When you want a big house or a mansion, ask out loud and send it out there. When you want the smaller things in life, ask for them from people who can give you them. Always pay it forward. 53. When Someone Does You A Good Turn Pay It Forward If you receive a compliment, thank the person and look for an opportunity to give someone else a compliment. If you receive a gift, give a gift to someone else at an opportune time. 54. Always Have A Good Breakfast We underestimate the power of food to keep our brains healthy and our minds alive with energy. If you don’t eat that much, make sure you have a good breakfast to set you up for the day. Read this post on eating by Vin Miller 55. What Would People Say About You If You Died This is not a morbid thought, but I often think about what people would say about me at my funeral. The thing is the ones who might say something bad, I can’t really not invite because I’ll be dead. However, the important people are ones I would care about most and I would like to develop my life’s values based on what people would say about me at my funeral; he was a caring man, he was a family man, he always told the truth no matter how hard it might seem, he had integrity etc. 56. Sing Your Heart Out I love to sing, I hopeless at it, but I love it. We have a radio station over in the UK called gold http://www.mygoldmusic.co.uk/ and it plays music from the 60s, 70s and 80s and I sing at the top of my voice as there is always something on that’s good. My sons are not very pleased about it though 57. Love The One You’re With Always let your partner know how much you love them by telling them and showing them. This way your mind is focused on them for at least part of the day. 58. Pacing Whilst Studying This has helped me a lot over the years. I paced my way through university. My theory is that the body and mind is being stimulated with the exercise you are doing whilst walking, this makes the blood flow. Blood flow to the brain help you to study and remember. 59. Make New friends Whether it be online or offline. Keeping yourself busy socially is stimulating for the mind and lets you see the world from others peoples perspective. 60. Make Love Regularly Releasing the feel good chemicals, endorphins, into your bloodstream is a great way to stimulate the mind. I have to admit to feeling much more creative after making love. 61. Listen To Music This stimulates the mind and can have tremendous benefits for your thoughts, therefore your life. I love listening to Baroque music whilst driving at night, I love rousing rock driving during the day and dance trance music at the weekend whist driving 62. Listen To A Book Instead Of The Radio Getting downloadable books from Amazon.com or Audible.com is a great way to spend long journeys and learn something at the same time. 63. Have A Sleep In I am not a big fan of sleeping longer than I have to, but sometimes it’s great to lie in bed for a few hours longer than normal. It helps the brain recuperate. 64. Turn Off The TV There’s nothing more brain numbing than having the TV on all day every day. Exercise your mind and read a book, or at least watch something educational. Read this post by Vin Miller 65. Look For Evidence Of Your Beliefs This will develop your mind and your critical thinking. If you look for evidence of your beliefs such as ‘what is the evidence that sea water is blue or green’, you’ll discover some great information on during your research. 66. Take Micro Naps Taking a micro nap for 10 minutes a few times a day does wonders for your brain energy. read this post on Micro Naps 67. Travel Often Travel really does broaden your horizons especially if you really get into the local food and culture. 68. Tidy House Tidy Mind There really is nothing better than clearing your house or office space to clear your mind. When the house is not tidy there is always a niggling at the back of your mind. When the house, office and workspace is totally clean and tidy it frees your mind to concentrate on work or your family at home. read this post at DumbLittleMan 69. Exercise Your Mind Not Just Your Body We all know the benefits of exercising the body but exercising the mind by doing crosswords, maths puzzles, playing chess, reading, anagrams, sudoku etc, all help to increase the minds capacity for learning. 70. Read Philosophy the beauty of philosophy is that there is no right and wrong. However, reading different philosophers views about the world will stimulate your mind. Read this post by Tim Ferris 71. Ditch The Credit Card We have forgotten how to wait for the things we want in life, if we see something we like we want it now and using a credit card is too easy. Make the object of your desire more precious by saving up for it. This will discipline your mind as well as your money spending habits. 72. Watch A Motivational Video On Youtube First Thing In The Morning This is a great way to start the day. Just type in motivational into youtube search box, sort by view count and watch a few videos. 73. Keep Up To Date With New Theories Whatever field you are interested in keep up to date with new theories and discoveries. New theories in psychology are especially interesting albeit quite thin on the ground. 74. Take One Action Toward Your Goals Every Day Your Self confidence, self esteem, and goals can only be reached by taking action. The more action you take the more your mind will help you to keep going. 75. Never Let Your Mind Go Out Of Fashion Keep up to date with the latest research on health, beauty and intelligence. Only those whose thoughts keep searching will stay intelligent for life. 76. Confronting Your Stressors Whatever you are stressed about the most tackle first. The less stress you have the less your mind has to cope with. Tackle the biggest stressors first and work your way down. Read this post by Jonathan Wells 77. Drink Coffee And Tea Despite evidence to the contrary coffee and tea have been shown to help the brain. Antioxidants and/or caffeine may help fight the onset of Alzheimer’s by 30-60% drinking 30 cups a day is obviously not good but 3-5 cups per day is okay. 78. Carry Yourself With Confidence People can tell by the way you walk if you are confident or not. Walk with purpose and have a purpose to walk. Read this post by Brandon Lindell 79. Make Up Your Own Mind When reading or listening to the news, do your own research and make up your own mind. The government and large corporations, whether deliberate or not, is a propaganda machine feeding you information to manipulate your thinking. 80. Take Up Yoga This is meant to be one of the best ways to relive stress and exercise both mind and body. watch this video to get you started 81. Change Your Hands Practice doing this with your less dominant hand. If you are right handed start doing things with your left hand and vice versa. If you are ambidextrous, start doing it with your feet 82. Eat Plenty Of Fish There is an abundance on new evidence that eating fish is great for our brains and keeping them healthy. 83. Reduce Your Alcohol Intake I had to say this, I am an addiction worker. Don’t cut it out just reduce it to the recommended safe level. 84. Quit The Smoking Yep it can be one of the hardest drugs to give up but it is worth it. I feel so much better for giving up smoking and have a lot more energy than normal and my mind can function a lot better. 85. Practice Deep Breathing Getting plenty of oxygen to your brain is key for a healthy mind, deep breathing can help with this. 86. Get A Dog/Cat If you live alone why not go to one of the pet rescue centres and get a dog or a cat. People who have pets are shown to be less lonely, more active, and show fewer signs of stress. read this article by elizabeth Scott 87. Break your Pattern If you are the one who always goes shopping swap the routine with your partner. Or if you always go to a particular store, change it and go to the same store in another area. Do anything to break the patterns you have in life. This way your mind is kept more active. 88. Try New Food We have trained our palettes over the years and have gotten used to eating certain foods day in and day out. Try new foods and train your palette to eat better foods. 89. Stimulate Your Brain By Going To A Concert Whether it be a rock concert or am orchestral concert, getting out and hearing music live and being with people who enjoy the same music stimulates your mind and your emotions. 90. Join An Internet Group Join an internet discussion group to further your education on topics of interest. Want to start a business? join a group and get ideas for best practice. Want to know more about tropical fish? join a group. This educates your mind, gives you ideas and lets you meet people who are interested in the same topics as you. 91. Volunteer To Help Others Volunteering is a great way to give back to the community and help others learn the skills you have. Even if you don’t think you have skills you can still help someone out in your community just by talking or doing their shopping for 1 hour per week. 92. Read The Tao Te Ching Has to be one of the best books, in my opinion, for developing your mind. read this blog byNaoto Matsumoto 93. Practice Patience Waiting in queues, traffic jams, on a telephone call can be very frustrating sometimes. If you use the time to develop your mind and focus on your goals your frustration will dissipate very quickly. Use free time like this constructively instead of getting angry and putting yourself in a bad mood. 94. Practice Divergent Thinking This is the practice of looking for multiple solutions to problems or issues that arise in your life, whether they be at home or at work. Don’t judge your solutions just put them down on paper until you can’t think of any other ways. get others involved in this as well. Read this article on divergent thinking 95. Put On A New Hat Edward De Bono wrote a book called Six Thinking Hats in which he proposed you to put on a different, mental, hat for each area of your life. For example you put on your parent hat when talking to your kids, you can also put on your child hat for playing around with your kids. mentally putting on different hats allows you to better go in and out of different roles in your life. 96. Stop trying To Multitask Multitasking can’t be done except with unconscious processes such as walking and talking. If you try to consciously multitask like make the kids lunches, have a telephone conversation and try and get the kids ready for school it can’t be done nearly as effectively as doing each task separately. Multitasking stresses out minds and helps to produce bad results. read this article by Dave Crenshaw 97. Write A Short Essay On The Books Your Read Doing this will keep your mind active and helps your to read in a different way as you are analyzing books instead of just reading. this way you retain more information and in a few years time you don’t embarrass yourself by saying ‘yeah, that was a great book but I can’t remember what it was about.’ 98. Allocate Time For Worrying If you are a recovering worrier and you need some help, allocate a certain time each day to worry about everything. Once you’ve done the time of worry, leave it until the next day. 99. Stop Faffing And Just Do It Faffing is the art of doing small things to avoid completing a bigger task. I am constantly getting on at my son and saying ‘Stop faffing!’. We spend too much time faffing instead on concentrating on the task at hand. Read this Article at Lifehack.org 100. Read The Dictionary Learning a new word every 2 -3 days will increase your vocabulary by 120 – 170 words per year. 101. Always Over deliver On Your Promises If you say your going to do something, don’t just do it and get the job complete, make sure you over deliver on everything you do.

The Twelve Attributes of a Truly Great Place to Work - Tony Schwartz - Harvard Business Review

2011-09-21T08:25:00.000-07:00

The Twelve Attributes of a Truly Great Place to Work - Tony Schwartz - Harvard Business Review

2011-09-06T13:08:00.000-07:00

4 Steps to a Buyer-Centric Marketing Model

View more presentations from Lauren Goldstein

Calorie to Alcohol Ratio (lower is better)

2011-09-06T09:43:00.000-07:00

Brand ABV (Alcohol % By Volume) Calories (Per 12oz.) Calorie to Alcohol Ratio
(Lower is better)

Jose Cuervo Especial (Gold) 40% 768 19.2 Obtained directly from a Jose Cuervo Consumer Representative $22.99 for 1.75L

Jose Cuervo Especial (Silver) 40% 768 19.2 Obtained directly from a Jose Cuervo Consumer Representative $22.99 for 1.75L

Crown Royal - Special Reserve
40% 768 19.2 Obtained directly from http://www.knowyourdiageodrink.com $22.49 for 750ml

Gordons - Dry Gin 40% 768 19.2 Info directly from knowyourdiegodrink.com
$14.99 per 1.75L at BevMo

Knob Creek Bourbon 50% 960 19.2 Calorie info from Knob Creek website, smallbatch.com

Don Julio Blanco Tequila 40% 768 19.2 Info from knowyourdiageodrink.com

Smirnoff Vodka Blue Label 100 Proof 50% 968 19.4 Information obtained directly from Smirnoff Customer Service $16.99 for 750ml

Popov Vodka 100 proof 50% 968 19.4 Obtained directly from http://www.knowyourdiageodrink.com $17.99 for 1.75L

Smirnoff Vodka Red Label 80 Proof
40% 776 19.4 Information obtained directly from Smirnoff Customer Service

Vodka - Royal Gate (generic) 80 proof 40% 776 19.4 $9.99 per 1.75L at BevMo

Popov Vodka 80 proof 40% 776 19.4 $10.99 for 1.75L

Bacardi 151 Rum 75.5% 1464 19.4 Obtained directly from consumerservices@spiritsinfo.com 23.99 for 750ml

Bowman's Vodka 40% 776 19.4 $9.69/1.75 ltr at Goody Goody Liquor

Vodka and Diet Coke 13.3% 258 19.4 4oz 80 proof Smirnoff Vodka / 8oz Diet Coke

Smirnoff Vodka Silver Label 90 Proof 45.2% 880 19.5 Information obtained directly from Smirnoff Customer Service $33.99 for 1.75ml

Patron Anejo Tequila 40% 781 19.5 Obtained directly from info@patronspirits.com $46.99 for 750ml

Bacardi Gold Rum 40% 780 19.5 Obtained directly from consumerservices@spiritsinfo.com $17.99 for 1.75L

Jack Daniels Whiskey 40% 780 19.5 Obtained directly from: http://www.jackdaniels.com/faq.aspx?terms=calorie $33.99 for 1.75ml

Johnnie Walker - Red Label 43% 43% 840 19.5 Obtained directly from http://www.knowyourdiageodrink.com $26.98 for 1.75L

Patron Gran Patron Burdeos Anejo 40% 781 19.5 $387.59 for 750ml

Glenfiddich Scotch Whisky 40% 781 19.5 100ml = 220kcal. Calorie information from http://blog.glenfiddich.com/2006/08/10/calorie-and-carbohydrate-count

Tanqueray London Dry Gin 47.3% 928 19.6 Obtained directly from http://www.knowyourdiageodrink.com

Wild Turkey 101 50.5% 992 19.6 Obtained directly from wildturkeybourbon@qualitycustomercare.com $20.99 for 750ml
Wild Turkey 80 40% 784 19.6 Obtained directly from wildturkeybourbon@qualitycustomercare.com $15.99 for 750ml
Bushmills Irish Whiskey 40% 784 19.6 Calorie info from http://www.knowyourdiageodrink.com
$36.99 for 1.75L
Captain Morgan Original Spiced Rum
35% 688 19.7 Obtained directly from http://www.knowyourdiageodrink.com $19.99 for 1.75L
Rum and Diet Coke 8.75% 172 19.7 3oz Captain Morgan Original Spiced Rum = 172 calories
9oz Diet Coke = 0 calories
Three Olives Naked Vodka 40% 792 19.8 Calorie and ABV info obtained from FAQ on http://www.threeolives.com/
$29.99 per 1.75L
Patron Silver Tequila 40% 795 19.9 Obtained directly from info@patronspirits.com $39.99 for 750ml
Jim Beam Kentuckty Straight Bourbon Whiskey 40% 800 20 Calorie information directly from: customercare(at)jimbeam.onlineecare.com
$11.99 for 750ml
Vodka and Red Bull Sugar Free 13.3% 268.39 20.2 4 ounces 80 proof vodka, 8 ounces Red Bull Sugar Free
Vodka and Rockstar Diet 13.3% 269 20.2 4 ounces 80 proof vodka, 8 ounces Rockstar Diet
Franzia Merlot Wine 12.5% 252 20.2 Obtained directly from Franzia customer service $9.99 for 5 liter box
Franzia Shiraz Wine 13% 264 20.3 Obtained directly from Franzia customer service $9.99 for 5 liter box
Captain Morgan - Private Stock 40% 40% 816 20.4 Obtained directly from http://www.knowyourdiageodrink.com/en-row/Pages/SearchResults.aspx?BrandId=5035&VariantId=23976 $24.99 for 750ml
Sailor Jerry Spiced Navy Rum 46% 940 20.4 Waiting on email back from Sailor Jerry to confirm calorie information. It is not possible that a 46% ABV drink only has 69 calories per 1oz as many other sites have listed
Seagrams 7
40% 828 20.7 $20.99 1.75L bottle
Courvoisier XO Cognac 40% 828 20.7 $109.99 per 750ml
Chivas Regal Premium Scotch Whisky
40% 828 20.7 $46.00/1.75L
Jameson Irish Whiskey 40% 828 20.7
Smirnoff Twist of Raspberry Vodka 35% 728 20.8 Info from knowyourdiageodrink.com
Champagne - Dom Perignon (Year 2000) 12.5% 263 21 Obtained directly from contact@moet.fr $144.99 for 750ml
Franzia Cabernet Sauvingon 12% 252 21 Obtained directly from Franzia customer service $9.99 for 5 liter box
Smirnoff Twist of Green Apple Vodka 35% 744 21.3 Obtained directly from http://www.knowyourdiageodrink.com $12.99 for 750ml
MARTINI & ROSSI Extra Dry 18% 384 21.3 Calorie information directly from MARTINI & ROSSI Consumer Services
Champagne - Moet Imperial (White Star) 12.5% 273 21.8 Obtained directly from contact@moet.fr $29.99 per 750ml
Natural Ice
5.9% 130 22 Obtained directly from http://nutritional.anheuser-busch.com/
$15.99 for 30 pack
Bulmers Light Irish Cider 4.5% 99 22 Information obtained from http://www.bulmers.ie/about-us/faqs.asp
330ml = 11oz 355ml = 12oz
Sparks Light 6% 133 22.2 $1.89 for 16oz
Long Island Iced Tea 23.8% 529 22.2 1 oz Smirnoff Vodka, 1 oz Jose Cuervo Tequila
1 oz Captain Morgan Rum, 1 oz Gordons Gin
1.5 oz Sweet and Sour Mix, 1 oz Coke
Totals 6.5 oz - 1.84 multiplier to get to 12 oz
King Cobra 6% 134 22.3 Information obtained from: http://nutritional.anheuser-busch.com/ $2.19 for 32oz
Molson Canadian 67 3% 67 22.3 Verified at http://www.molsoncoorscanada.com/
$6.19 per 6 pack
Pig's Eye Lean Light 4.2% 94.5 22.5 Obtained directly from brewery website: www.pigseyebeer.com
Michelob Ultra 4.2% 95 22.6 $13.99 per 18 pack
Natural Light 4.2% 95 22.6 Obtained directly from http://nutritional.anheuser-busch.com/ $18.69 for 30 pack
Pig's Eye Ice Beer 5.9% 134 22.7 Obtained directly from brewery website: www.pigseyebeer.com
Charles Shaw - Cabernet Sauvignon 12.5% 285.6 22.8 $1.99 per 750ml
Miller Lite
4.2% 96 22.9 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx $17.99 for 30 pack
Miller Genuine Draft 64 2.8% 64 22.9 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx $13.99 for 18 pack
Bud Select 55 2.4% 55 22.9 Lowest calorie beer
$10.99 per 12 pack
Budweiser Select
4.3% 99 23 Low calorie beer with good taste with a score under 25.0
$13.49 for 18 pack
Hurricane High Gravity 8.1% 186 23 Obtained directly from http://nutritional.anheuser-busch.com/ $1.89 for 24oz
Labatt Sterling 4% 92 23 Calorie information directly from: http://www.ab-inbev.com/go/brands/brand_portfolio/local_brands/labatt_sterling.cfm
88 calories referenced is for 341ml which equal 11.53oz.
Busch Ice 5.9% 136 23.1 Obtained directly from http://nutritional.anheuser-busch.com/
Hurricane (Original) 5.9% 136 23.1 http://nutritional.anheuser-busch.com/
Chianti - Davinci 13% 300 23.1 $9.99 per 750ml
Busch Light 4.1% 95 23.2 $7.99 per 12 pack
Milwaukee's Best Light 4.2% 98 23.3 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Shiner Light Blonde 4.2% 99 23.6 Info directly from http://www.shiner.com/main.php
Skinny Girl Margarita 12.7% 300 23.6 http://www.skinnygirlcocktails.com/about-skinnygirl-margarita.php
Michelob Ultra Amber 4% 95 23.8 Obtained directly from http://nutritional.anheuser-busch.com/
Miller Chill 4.2% 100 23.8 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
$10.99 for 12 pack
Michelob ULTRA Pomegranate Raspberry 4% 95 23.8 Obtained directly from http://nutritional.anheuser-busch.com/
Jeremiah Weed Bourbon 50% 1200 24 Calorie information directly from knowyourdiageodrink.com
Keystone Ice 5.9% 142 24.1 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx $7.99 per 12 pack
Corona Light
4.1% 99 24.1 Calorie info from crownimportsllc.com
$12.99 for 12 pack
Coors Light
4.2% 102 24.3 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx $13.99 per 18 pack
Milwaukee's Best Ice 5.9% 144 24.4 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Absinthe 50% 1236 24.7
Miller Icehouse Light 4.13% 103 24.9
Keystone Premium 4.43% 111 25.1 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx 30 pack $16.99
Tuaca Liqueur 35% 880 25.1 Information directly from Tuaca Customer Service: 1.5 fluid ounce of Tuaca contains 110 calories and 6.3 grams of carbohydrates, with no fat and no protein. I hope this information helps. Thanks again for writing!
$19.99 per 750ml
Duvel 8.5% 213 25.1 Caloric information obtained from numerous health and wellness websites. 330ml/198 calorie = 355ml/12oz/213 calories
$3.69 for 11.2oz at BevMo
Keystone Light 4.13% 104 25.2 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx $16.99 per 30 pack
Carlo Rossi - Cabernet Sauvignon 11.8% 300 25.4 Obtained directly from Carlo Rossi Consumer Information Center $9.99 for 4L jug
Carlo Rossi - White Zinfandel 8% 204 25.5 Obtained directly from Carlo Rossi Consumer Information Center $9.99 for 4L jug
Gin and Tonic 10% 254.5 25.5 3 parts Schweppes tonic 1 part Tanqueray Gin
Pastis pure 45% 1153 25.6 $24.99 per 1L
Wine - Sauvingnon Blanc 13.3% 343.2 25.8 Beaulieu Vineyard - 04 Coastal Estates Sauvignon Blanc
Carlo Rossi - Burgundy 12.5% 324 25.9 Obtained directly from Carlo Rossi Consumer Information Center $9.99 for 4L jug
Bud Dry 5% 130 26
Sterling Vineyards - 03 Sterling Reserve Chardonnay 14.4% 374.4 26 Calorie info from www.knowyourdiageodrink.com
Leinenkugel's Light 4.2% 109 26 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Beck's Octoberfest 5.2% 135 26 Obtained directly from Beck's Customer Service $7.49 for 6 pack
Yukon Jack 50% 1304 26.1 Calorie info directly from knowyourdiegodrink.com
Bud Light
4.2% 110 26.2 Information obtained from: http://nutritional.anheuser-busch.com/ $20.99 for 30 pack
Miller Genuine Draft Light 4.2% 110 26.2
Miller High Life Light 4.2% 110 26.2 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
$16.99 for 30 pack
Schlitz Light 4.2% 110 26.2 $7.99 per 12 pack
Wine - Merlot 13.9% 364.8 26.2 Beaulieu Vineyard - 03 Napa Merlot
$19.99 per 750ml
Rumple Minze - Peppermint 50% 1312 26.2 Obtained directly from http://www.knowyourdiageodrink.com 16.99 for 750ml
Goldschlager 43.5% 1144 26.3 Obtained directly from http://www.knowyourdiageodrink.com $23.99 per 750ml
Busch 4.6% 121 26.3 Information obtained from: http://nutritional.anheuser-busch.com/ $7.99 per 12 pack
Cabernet Sauvignon 13.8% 364.8 26.4 Beaulieu Vineyard - 03 Napa Cabernet Sauvignon
Kronenbourg 1664
5.5% 145.5 26.5 Info directly from Feldschl�sschen Getr�nke AG
Alcohol by volume: 5,5 % vol Kcal/dl: 41
Molson Golden 5% 133 26.6 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Rolling Rock Premium Beer
4.5% 120 26.7 $11.99 per 12 pack
Steel Six 6% 160 26.7 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Michelob Golden Draft Light 4.1% 110 26.8
Michelob Golden Draft 4.7% 126 26.8
Olde English 800 7.5 7.5% 202 26.9 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Grolsch Light Lager 3.6% 97 26.9 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Labatt Blue 5% 135 27 Calore info directly from consumeraffairs(at)nabreweries.com
Labatt Blue Light 4% 108 27 Calore info directly from consumeraffairs(at)nabreweries.com
Mickey's Ice 5.8% 157 27.1 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Amstel Light
3.5% 95 27.1 Calorie info directly from http://amstellight.com/bier.php
$13.99/12-pack
Olde English 800 5.9% 160 27.1 http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
$2.99 for 40oz
Icehouse 5.5% 149 27.1 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Molson Canadian 5% 136 27.2 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx $12.99 per 12 pack
Steel Reserve High Gravity 8.1% 222 27.4 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx $1.99 for 24oz
Vodka and Red Bull 13.3% 366 27.5 4 ounces 80 proof vodka, 8 ounces Red Bull
Olde English High Gravity 800 8% 220 27.5 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
$2.99 for 40oz
Molson XXX 7.3% 201 27.5 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Bud Light Lime
4.2% 116 27.6 $11.99 for 12 pack
Becks Pilsner 5% 138 27.6 Obtained directly from Beck's Customer Service $11.99 per 12 pack
Screwdriver 13.3% 369 27.7 8oz orange juice / 4oz 80 proof vodka
Beck's Premier Light 2.3% 64 27.8 Obtained directly from Customer Service at Becks
$11.99 per 12 pack
Magnum Malt Liquor 5.6% 157 28 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Mickey's Fine Malt Liquor 5.6% 157 28 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx $5.99 for 6 pack
Franzia Crisp White Wine 9% 252 28 Obtained directly from Franzia customer service $8.99 for 5L
Franzia Chillable Red 9% 252 28 Obtained directly from Franzia customer service $9.99 for 5 liter box
Four Loko (all flavors)
12% 337 28.1 Carbohydrates: 33.9 (12oz) - Price 2 for $5
Tequiza 4.5% 127 28.2 $9.99 for 12 pack
Colt 45 Malt Liquor 6.1% 172 28.2 $4.49 for 4 pack of 16oz
Hamm's Special Light 3.9% 110 28.2 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Heineken Light 3.5% 99 28.3 $13.99 for 12 pack
Beck's Dark 5% 142 28.4 Obtained directly from Beck's Customer Service $7.49 per 6 pack
Smithwicks Draught 4.5% 128 28.4 Obtained directly from http://www.knowyourdiageodrink.com
Strongbow Dry Cider 5% 142 28.4 Calorie info directly off 16.9oz can from BevMo
Cointreau Triple Sec 40% 1140 28.5 Calories and ABV from: http://www.cointreau.us/faq-800101.html
$32.99 per 750ml
Sapporo Premium 4.9% 140 28.6 $14.99 per 12 pack
Michelob Light 4.3% 123 28.6
Molson Ice 5.6% 160 28.6 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Bud Light Golden Wheat
4.1% 118 28.8 Obtained from http://nutritional.anheuser-busch.com/ $11.99 per 12 pack
Twisted Tea Light - Hard Iced Tea 4% 115 28.8 Obtained from http://www.twistedtea.com/light.html
Red Hook IPA 6.5% 188 28.9
Budweiser
5% 145 29 Information obtained from: http://nutritional.anheuser-busch.com/ $13.49 for 18 pack
Kirin Ichiban 5% 145 29 Calorie information from http://nutritional.anheuser-busch.com/
$7.99 per 6 pack
Molson Canadian Light 3.9% 113 29 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Foster's 5% 145 29 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx $9.99 for 12 pack
Foster's Premium Ale 5.5% 160 29.1 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx $1.99 for 25.4oz can
Ozeki Sake 16% 468 29.3 http://www.calorieking.com/foods/search.php?keywords=Sake&go=Go&showresults=yes http://www.ozekisake.com/index04_01.html http://www.google.com/m/products?source=mog&hl=en&gl=us&client=safari&q=ozeki%20sake
Sam Adams Light 4.05% 119 29.4
Red Dog 5% 147 29.4 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Stella Artois
5.2% 153 29.4 Obtained directly from contacting InBev customer service. Applies to Stella sold in most states including CA $14.99 for 12 pack of 11.2oz bottles
Grolsch Premium Lager 5% 147 29.4 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Peroni Nastro Azzurro 5.1% 150 29.4 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Newcastle Brown Ale
4.7% 138.45 29.5 Calorie and ABV obtained directly from newcastlebrownale@qualitycustomercare.com
Sam Adams Pale Ale 5.4% 160 29.6
Grolsch Amber Ale 5.4% 160 29.6 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Kirin Light 3.2% 95 29.7
Hornsby's Hard Cider - Draft Cider 6% 179 29.8 $6.49 per 6 pack
Milwaukee's Best Premium 4.3% 128 29.8 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Michelob AmberBock 5.2% 155 29.8
Schlitz Malt Liquor 6.2% 185 29.8
Coors Banquet
5% 149 29.8 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx $13.99 per 18 pack
Fat Tire 5.2% 155 29.8 $13.99 for 12 pack - Info from www.newbelgium.com
Blue Moon Rising Moon Spring Ale 5.4% 161 29.8 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Bloody Mary 8% 239.2 29.9 Mr & Mrs T 32 Bold & Spicy Bloody Mary Mix mixed 4 parts mix to 1 part 80 proof vodka
Vodka and Rockstar 13.3% 399 30 4 ounces 80 proof vodka, 8 ounces Rockstar
Old Milwaukee Light 3.8% 114 30 $9.89 per 12 pack
Heineken
5% 150 30 Obtained directly from http://siab.heineken.com/usa/meta/faq.asp#4_4 $13.99 for 12 pack
Harbin Lager 4.8% 144 30 Calorie info from http://contactus.anheuser-busch.com/contactus/ContactUs2010/nutrition.asp
Wyder's Apple Cider 5% 150 30 Nutritional info directly from the bottle
$8.99 per 6 pack
Wyder's Raspberry Cider 4% 120 30 Nutritional info directly from the bottle
$8.99 per 6 pack
Shiner Light 4% 120 30 Calorie info from http://www.shiner.com/shiner_news/index.php?cat=9#post-17
New Belgium Sunshine Wheat 4.8% 145 30.2 Info from www.newbelgium.com
St. Pauli Girl - Lager 4.9% 148 30.2 Calorie info from crownimportsllc.com
Miller Genuine Draft
4.7% 143 30.4 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
$13.99 for 18 pack
Miller High Life 4.7% 143 30.4 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx $19.79 per 30 pack
Dunkelweisse 5.5% 167 30.4
Leinenkugel's Honey Weiss 4.9% 149 30.4 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Carlsberg Export 5% 152 30.4 10 x 440ml cans at Tescos ( �12.19 / 10-pack) 189 calories for 440ml 12.19EUR=17.53USD
Asahi Super Dry 4.9% 149 30.4 Calorie info directly from http://www.asahibeerusa.com/#/products
Guinness Draught
4.2% 128 30.5 Obtained directly from http://www.knowyourdiageodrink.com
$15.49 per 12 pack
Blue Moon Belgian White 5.36% 164 30.6 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx $13.99 for 12 pack
Pabst Blue Ribbon
5% 153 30.6 $7.99 per 12 pack
Extra Gold Lager 4.97% 152 30.6 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Hamm's 4.7% 144 30.6 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Hamm's Golden Draft 4.7% 144 30.6 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Bass
5.1% 156 30.6 Obtained directly from yourbeeradvisor@bassbeer.com: Bass is 5.1 percent alcohol by volume and contains 156 calories and 12.9 grams of carbs in each 12-ounce serving. $8.49 per 6 pack
Blue Moon Honey Moon Summer Ale 5.12% 157 30.7 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Lowenbrau Special Beer 5.2% 160 30.8
Henry Weinhard's Hefeweizen 4.9% 151 30.8 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Dos Equis Lager
4.6% 141.7 30.8 Obtained directly from ccmcerveza@qualitycustomercare.com
Rolling Rock Extra Pale 4.6% 142 30.9
Smirnoff Ice Light 3.2% 99 30.9 Obtained directly from http://www.knowyourdiageodrink.com $15.49 for 12 pack of 11.2 oz bottles
Malibu Rum
21% 648 30.9 Info directly from Consumer contacts at The Absolut Company
Red Hook ESB 5.77% 179 31
Leinenkugel's Summer Shandy 4.2% 130 31 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Schlitz Beer 4.7% 146 31.1 $7.99 per 12 pack
Anchor Steam 4.9% 153 31.2 $8.99 per 6 pack
Sierra Nevada Pale Ale
5.6% 175 31.3 http://www.sierranevada.com/images/nutrition.pdf $19.79 for 12 pack
Blue Moon Harvest Moon Pumpkin Ale 5.76% 180 31.3 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Henry Weinhard's Private Reserve 4.8% 150 31.3 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Sierra Nevada Celebration Ale 6.8% 214 31.5 Strong floral IPA. Tastes of curry, cardamom and grapefruit. Calorie information directly from: http://www.sierranevada.com/images/nutrition.pdf
Henry Weinhard's India Pale Ale 6% 189 31.5 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Captain Morgan - Long Island Iced Tea 17% 536 31.5 Obtained directly from http://www.knowyourdiageodrink.com $20.99 for 1.75L
Asahi Black 5.3% 167 31.5 Info directly from http://www.asahibeerusa.com/#/products
Negro Modelo 5.4% 170 31.5 Calorie info from crownimportsllc.com
Sierra Nevada Summerfest Beer 5% 158 31.6 http://www.sierranevada.com/images/nutrition.pdf
Henry Weinhard's Belgian Style Wheat 4.9% 155 31.6 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Henry Weinhard's Blonde 5.1% 161 31.6 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Leinenkugel's Fireside Nut Brown 4.9% 155 31.6 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Dos Equis Amber 4.6% 146.4 31.8 Obtained directly from ccmcerveza@qualitycustomercare.com
Shiner Blonde 4.4% 140 31.8 Calorie info directly from http://www.shiner.com/shiner_news/index.php?cat=9#post-17
Lowenbrau Dark 5% 160 32
Henry Weinhard's Blue Boar 4.6% 147 32 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Red Stripe 4.7% 151 32.1 Calorie info obtained from http://www.knowyourdiageodrink.com
Corona Extra
4.6% 148 32.2 Calorie info from crownimportsllc.com $12.99 for 12 pack
Bulmers Irish Cider 4.5% 145 32.2 Information obtained from http://www.bulmers.ie/about-us/faqs.asp
330ml = 11oz 355ml = 12oz
Boddingtons Pub Ale 4.6% 148 32.2 $6.99 per 4 pack of 16.9 oz cans
Shiner Hefeweizen 5.4% 174 32.2 Calorie info from http://www.shiner.com/shiner_news/index.php?cat=9#post-17
Leinenkugel's Original Lager 4.7% 152 32.3 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Shiner Bock 4.4% 142 32.3 Calorie info directly from http://www.shiner.com/shiner_news/index.php?cat=9#post-17
Irish Car Bomb 6.9% 223 32.3 12 oz Guinness (4.2% ABV)
0.75 oz Baily's Irish Cream (17% ABV)
0.75 oz Jameson Whiskey (40% ABV)
.888 multipier (to get down to 12 oz.)
Shock Top Belgian White 5.2% 168 32.3 Calories from http://contactus.anheuser-busch.com/contactus/ContactUs2010/nutrition.asp
Old Milwaukee Beer 4.5% 146 32.4
Sheaf Stout 5.8% 188 32.4 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
George Killian's Irish Red 4.98% 162 32.5 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Tecate 4.25% 138 32.5
Blue Moon Full Moon Winter Ale 5.52% 180 32.6 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Imperial
4.6% 150 32.6 Calore info directly from consumeraffairs(at)nabreweries.com
Pyramid Hefeweizen 5.2% 170 32.7 $13.99 per 12 pack
Tsingtao 4.8% 157 32.7 Calorie info from crownimportsllc.com
Michelob 5% 164 32.8
Pete's Wicked Ale 5.3% 174 32.8
Henry Weinhard's Classic Dark Lager 5% 164 32.8 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Sambuca Romana -Italian Liqueur- 42% 1376 32.8 An Italian Liqueur $25.99 for 750ml
Vermouth - Martini Rosso Vermouth 16% 528 33 Calorie information directly from MARTINI & ROSSI Consumer Services
Modelo Especial 4.4% 145 33 Obtained from crownimportsllc.com
Pacifico
4.4% 145 33 Calorie info from crownimportsllc.com
Leinenkugel's Oktoberfest Lager 5.1% 170 33.3 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Victoria 4.04% 135 33.4 Calorie info from crownimportsllc.com
One of Mexico's most popular beers
Leinenkugel's BIG BUTT Dopplebock 5.8% 194 33.4 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Leinenkugel's Sunset Wheat 4.9% 165 33.7 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Leinenkugel's Red Lager 4.9% 166 33.9 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Bud American Ale 5.3% 182 34.3 Nutrition info from http://contactus.anheuser-busch.com/contactus/ContactUs2010/nutrition.asp
Sierra Nevada Bigfoot 9.6% 330 34.4 http://www.sierranevada.com/images/nutrition.pdf
Sam Adams Boston Lager
4.9% 170 34.7 $14.99 per 12 pack
Leinenkugel's Creamy Dark 4.9% 170 34.7 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Parrot Bay Caribbean Coconut Rum 20% 696 34.8
Karl Strauss - Red Trolley Ale 5.8% 202 34.8 Calorie and ABV obtained directly from http://www.karlstrauss.com/PAGES/WhoWeAre/Contact.html
$19.29 per 12 pack
Dogfish Head 60min IPA 6% 209 34.8
Wyder's Pear Cider 4% 140 35 Nutritional info directly from the bottle
$8.99 per 6 pack
Sam Adams Boston Ale 5.1% 180 35.3
Jagermeister
35% 1236 35.3 $17.99 for 750ml
Pilsner Urquell 4.4% 156 35.5 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Michelob Honey Lager 4.9% 174 35.5
Frederick Miller Classic Chocolate Lager 5.5% 195 35.5 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
1554 Enlightened Black Ale 5.6% 200 35.7 Info from www.newbelgium.com
Disaronno - Amaretto Di Saronno 28% 1008 36 17.99 per 750ml
Calorie and ABV information confirmed by Disarrono Amaretto Consumer Services
Hornsby's Hard Cider - Hard Apple Cider 5.5% 200 36.4
Mad Dog 20/20 Red Grape Wine 13% 480 36.9 $4.59 per 750ml
Chelada Budweiser 5% 186 37.2
Anchor Porter 5.6% 209 37.3 $8.99 per 6 pack
Tilt Red 12% 12% 447 37.3 Nutritional information obtained from: http://nutritional.anheuser-busch.com/
Rum and Coke 8.75% 330 37.7 3oz Captain Morgan Original Spiced Rum = 172 calories
9oz Coca Cola = 158 calories
Karl Strauss - Amber Lager 4.2% 161 38.3 Calorie and ABV obtained directly from http://www.karlstrauss.com/PAGES/WhoWeAre/Contact.html $19.29 per 12 pack
Hoegaarden Witbier 4.9% 189 38.6 176 calories in 11.2 ounces. $6.99/6-Pack
Sam Adams Cream Stout 4.9% 190 38.8
Jeremiah Weed - Spiked Cola 5.8% 226 39 Calorie info directly from knowyourdiageodrink.com
Sparks Plus 7% 7% 288 41.1 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
MARTINI & ROSSI Asti 7% 288 41.1 Calorie information directly from: MARTINI & ROSSI Consumer Services
Mixed Drink - White Russian 17.7% 736 41.6 2 parts vodka, 4 parts Kahlua, 3 parts whole milk
Jeremiah Weed - Lightning Lemonade 5.8% 241 41.6 Calorie info directly from knowyourdiegodrink.com
Margarita 10% 417 41.7 3 Parts Jose Cuervo Margarita Mix, 1 part Jose Cuervo Gold
Sam Adams Chocolate Bock 5.5% 230 41.8
Arbor Mist White Zinfandel Exotic Fruit 6% 251 41.8 $3.29 per 750ml
Tilt Green 10% 10% 427 42.7 Nutritional information obtained from: http://nutritional.anheuser-busch.com/
Sparks 6% 257 42.8 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx $1.89 for 16oz
Grolsch Blonde Lager 2.8% 120 42.9 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Sparks Plus 6% 6% 258 43 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Tilt Green 8% 8% 346 43.3 Nutritional information obtained from: http://nutritional.anheuser-busch.com/
Tilt Purple 12% 12% 526 43.8 Nutritional information obtained from: http://nutritional.anheuser-busch.com/
Leinenkugel's Berry Weiss 4.7% 207 44 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Bacardi Silver Mojito 5% 229 45.8 $7.99 per 6 pack
Mike's "The Classic Margarita" 5.5% 252 45.8 Obtained directly from http://www.mikeshard.com/faq.php?cat=Calories
Zima 4.94% 231 46.8 $7.99 per 6 pack
Mike's Hard Lemonade
5% 235 47 Obtained directly from http://www.mikeshard.com/faq.php?cat=Calories $13.99 per 12 pack
Jager Bomb 9.29% 445 47.9 1/2 can Red Bull
1.5 oz shot of Jager
2.12 multiplier to get to 12oz
Bacardi Silver Peach 5% 240 48 $7.99 per 6 pack
Bacardi Silver 03 5% 240 48 $7.99 per 6 pack
Smirnoff Ice 5% 241 48.2 Obtained directly from http://www.knowyourdiageodrink.com $15.49 for 12 pack of 11.2 oz bottles
Hpnotiq 17% 888 52.2 Calorie information obtained directly from the manufacturer Heaven Hill Distilleries, Inc. (most calorie sites have the wrong info for this)
$20.99 per 750ml
Kahlua
20% 1080 54 Calorie info directly from Consumer contacts at The Absolut Company $13.99 for 750ml
Jeremiah Weed - Roadhouse Tea 5.8% 337 58.1 Calorie info directly from knowyourdiegodrink.com
TGIF - On The Rocks White Russian 12.5% 728 58.2 Calorie info directly from knowyourdiegodrink.com
Godiva - Chocolate Cream Liqueur 15% 1000 66.7 Calorie info from knowyourdiageodrink.com
Baily's Irish Cream 17% 1152 67.8 Obtained directly from http://www.knowyourdiageodrink.com $20.98 per 1L
TGIF - On The Rocks Mudslide 10% 731 73.1 Calorie info directly from www.knowyourdiageodrink.com
Tilt Orange 4.0% ABV 4% 307 76.8
Coors Non-Alcoholic 0.5% 66 132 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
Sharp's 0.4% 58 145 Obtained directly from http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx
O'Doul's
0.4% 65 162.5 $9.99 per 12 pack - Comment from a reader: O'Douls - Fat, broke and sober :)
Beck's Non-Alcohol 0.3% 98 326.7 Obtained directly from Beck's Customer Service $7.96 for 6 pack

What's Your Social Media Marketing IQ?

2011-09-06T09:11:00.000-07:00

by Heidi Cohen

As you make your 2012 marketing plans, consider what you need to do to take your social media marketing to the next level. To ensure your firm's maximizing its social media effectiveness, now's the time to check your organization's social media marketing IQ.

Here are 30 questions to help determine your firm's social media marketing IQ. These questions will help you assess where your organization is in terms of social media marketing maturity and where you may need to improve effectiveness. Depending on where your organization is along the social media adoption curve, some of these questions can help you develop plans going forward.

Listening

Do you have brand monitoring and/or other analytics in place? If you don't have the budget for professional social media monitoring, use free options such as Google Alerts, Twitter Search, and Google Analytics.
Are you analyzing the information collected?
Are you taking action where appropriate based on your brand monitoring? Remember, about 2 percent of the comments require any company interaction.

Social Media Guidelines

Do you have social media guidelines for how employees should represent themselves and what they can say?
Do you have guidelines for what's acceptable for customers and the public to contribute on your organization's website, blog, and/or forum? This doesn't mean you can delete negative comments! Customers will say whatever they want on their own and third-party social media networks where you have no control.
Do you have a crisis management plan? If so, do you review it regularly to ensure it's up to date and employees know what to do? If not, here's help to develop one.

Goals

Do you have goals for your social media marketing? This is a critical first step of any marketing strategy. Don't think it's just a test and we'll figure it out later. If it works, you'll need to make a case for more resources.
Are your social media marketing goals related to your overall business objectives? This is a must for any marketing plans!
Is your social media marketing driving revenues? For many businesses, this is a sign of social media maturity.

Management

Does senior management buy into social media as part of your marketing and business plans? Recognize this can be difficult to achieve. Research shows leadership at one in three businesses supports social media marketing after three years.
If management doesn't buy into social media marketing, are you bringing them up to speed? Chances are that you need to show how it drives results associated with business goals.
Are you expanding buy-in beyond senior management? Think customer service, sales, product management, human resources, investor relations, and other organizational departments.

Social Media Marketing Strategies

Do you have a social media marketing strategy? What do you want to accomplish?
Are your social media marketing strategies integrated with your overall marketing plans?
Are employees monitoring social media marketing implementation(s)? Customers will use every point of contact to reach a human being.
Are you promoting your social media marketing efforts? To drive customers and the public to your social media marketing, you must continually promote it. Use internal media.
Do you make it easy for social media participants to share your content? Think social sharing including Facebook, Google+, LinkedIn, and Twitter.
Do you have tailored call-to-action and tracking mechanisms integrated into your social media marketing efforts? Prospects and customers need to be guided through your sales process.

Social Media Marketing Content

Are you creating tailored content for your social media marketing initiatives? Since social media thrives on content, ensure your social media efforts have the fuel they need.
Have you created a variety of content formats?
Does your content support every stage of the purchase process? The information consumers need may cut across your organization. To support these efforts, use an editorial calendar and marketing personas.
Is your social media-related content integrated into your search optimization efforts?

Social Media Marketing Budget

Do you have a dedicated social media marketing budget? Social media marketing isn't free! You can't count on having a robust social media marketing strategy without financial and headcount resources. If you don't have a dedicated budget, can you leverage other resources or hide your social media marketing budget?
Do you have headcount dedicated to your social media marketing efforts? If not, are social media marketing activities incorporated into specific employees' job descriptions? If no one's required to do the work, it won't happen.
Do you have social media training to ensure employees understand how to engage on social media platforms and are consistent in how they represent your organization? Many firms overlook this important factor.
Do you have a social media contingency plan to ensure you have personnel involved and monitoring social media 24/7? What happens if your social media manager's sick or unavailable and there's a problem?

Metrics

Do you have established metrics to track social media marketing efforts back to marketing and/or business objectives? This is best done when you're planning your strategy.
Do your metrics include the full purchase process not just the last marketing touched?Social media can influence customers before you realize they're shopping and after they've bought your product or service.
Do your social media metrics go beyond marketing? Think broadly across your business such as customer service.
Are you measuring the ROI of your social media marketing? Understand it takes time to have a well-integrated social media marketing strategy where you can measure your investment and results accurately. Short-term, determine whether your social media marketing contributes to achieving your business goals.

State of the Internet Worldwide

2011-07-18T14:55:00.000-07:00

State of the Internet Worldwide - Infographics

Display Advertising Overview

2011-07-18T14:32:00.000-07:00

Published by ClickZ

Not that long ago, online display advertising seemed to be heading for the morgue. Thanks to analysis from eMarketer released earlier this month, however, display has gained some newfound respect. Counting online video, banner ads, rich media, and sponsorships among the mix, eMarketer sees display growing at a faster pace than search advertising. Thanks in large part to branding campaigns, which it sees increasing to 44 percent of all online advertising, eMarketer predicts that by 2015, total dollars spent on display advertising will actually surpass those spent on search.

With this new attention focused on display advertising, I thought it would be a good time to recap all the different opportunities for buying and placing this form of online advertising.

Single site/direct-to-publisher. The media buyer deals directly with the publisher to negotiate specific placements or custom advertising opportunities on a single site or group of sites within the publisher's control.

· Specified size and/or placement. Perhaps you have found that a particular size ad, page, or on-page location works best for your advertiser and you only want to include that in your media plan.

· Sponsorship. When an advertiser "hosts" or "owns" a page or section of a website.

· Run of channel/section. Allowing multiple-sized ads to be served throughout a section or "channel" of a site.

· Run of site (ROS). Allowing multiple-sized ads to be served throughout the entire website.

· Custom advertising opportunities. Have an idea for how you'd like your advertising to appear on a particular site? Negotiate directly with that site for a custom solution. It's called being creative.

Portal. Portals like Yahoo, AOL, and MSN are vast and offer advertisers a diverse array of ways to reach users.

Network. Ad networks allow distribution of ads across a broad array of different websites.

· By target. Some networks offer certain targeting or verticalized capabilities that allow more refined advertising reach.

· Run of network (RON). Like a ROS campaign, RON buys serve multiple-sized ads in unspecified areas throughout the entire ad network.

Ad exchange/DSP. An ad exchange is a marketplace that lets publishers and advertisers connect to sell and purchase online advertising; the demand-side platform (DSP, as it is more commonly known) provides another layer of access, oftentimes enabling buyers to tap into advertising across multiple exchanges.

By Type of Targeting

Though you might have a single display ad campaign, you can serve it by multiple means of targeting to increase your chances for response.

· Geographic. Geographic targeting can take on multiple forms: by country, region, locality, Zip code, and even GPS coordinates (mobile).

· Contextual. In contextual targeting, you can serve display ads based on the nature of the on-page content.

· Keyword. A subset form of contextual targeting that can also stand alone by itself when the advertiser desires to have the ad displayed based on a specific list of on-site keyword searches the user might perform.

· Behavioral. Networks deliver advertising based on a user's past browsing behavior, making an assumption of behavior and interest and how that relates to the product or service being advertised.

· Retargeting. When ads are delivered off-site to users who did not complete a particular on-site action.

· Psychographic. A form of targeting based on user psychographic profiling.

· Audience self-completed profiles. Gone are the days when all you could get from a user was their sex, age, and Zip code. Now with sites like Facebook and LinkedIn, users volunteer so muchinformation about themselves, it's hard for an advertiser to resist the temptation to test out advertising that allows you to target based on this profile information.

· Social advertising. New players join the ranks all the time,

· Media6Degrees. A company that facilitates targeting by analyzing a user's loyalty and relationships.

· Weather. Like it sounds, weather-targeted advertising enables ad serving only during a particular kind of weather (e.g., snow tires when snow is in the forecast).

· Shopping. Looking for people in the right-now buying mode? Some targeting opportunities include:

· Comparison engines. Comparison shopping engines like Bizrate, Shopzilla, and Nextag can serve display ads based on the products people are searching for.

· Retail websites. Seeing the revenue potential, more and more online retail websites are selling display ad space.

· Buysight (formerly Permuto). An ad-serving platform that analyzes product-specific shopper behavior and buyer intent to decide what ad to serve in real time.

· Conversation. For advertisers seeking to tap into online conversations around a particular topic.

· Language. Many publishers develop multiple language versions of their website (particularly in Spanish), which advertisers can specify in order to reach a particular language audience.

· Music. Includes online music delivery platforms like Pandora, Last.fm, and Grooveshark.

According to the Interactive Advertising Bureau (IAB), Q1 2011 set an all-time record in Internet advertising with $7.3 billion in revenues, a 23 percent year-over-year increase. A growing component of this increase is online display advertising (banners and video), according to recently released predictionsby eMarketer, which estimate that banner ad spending alone will reach $11.73 billion by 2015 - that's no small potatoes! Factors influencing this increase include high inventory, lower pricing, and the rise of Facebook. Last week in Part 1 of this column, we covered ways to buy and place display advertising that included by means of buying and by types of targeting. In Part 2 we'll cover by other medium and the types of display ad formats.

By Other Medium

Email. We may take graphical emails for granted these days, but in effect, they are really one big display advertisement. When it comes to buying email display advertising, the options include:

· In-newsletter. Most typical display ad formats can now be purchased within opt-in email newsletters.

· Solo HTML. A publisher sends only one advertiser's ad or offer in an HTML format to its database or a targeted segment of its database.

· Lead generation. Not so much a format as an objective of how the display ad is created and presented in conjunction with a form completion or a call to action that leads to a web-based form that then generates the lead.

Mobile. Mobile offers many variations on common display formats: banners, videos, coupons, and in-game (see below), but a prevalent format in mobile is "appvertising."

Instant messenger. With the rise of social networking platforms like Twitter and Facebook, you might not hear as much about IM anymore, but advertisers can still reach those using IM with small-scale versions of banners.

Adware. Adware is ad-supported downloadable software, commonly found these days in toolbars, desktop applications, and games.

Internet TV. Probably still the least widely adopted/newest terrain, Internet TV advertising presents new interactive opportunities to advertisers.

Types of Display Ad Formats

When it comes to display ad formats, eMarketer data shows video as the fastest growing format, likely to surpass rich media by the end of 2011. EMarketer sees growth of all ad formats breaking out like this:

To further break down display ad formats, we have:

· Pop-ups.

· Rich media.By using Flash or HTML5, creative developers have been able to produce many interesting variations on rich media ad formats beyond the basic banner, such as:

· Interstitials (aka "between the page" or "transitional"). Interstitial ads appear when the user clicks to advance to another page of a website.

· Floating. When the user scrolls down a web page and the ad "follows" suit.

· Peel-downs. Meant to mimic the peeling or turning of a page, the peel-down starts at the upper right-hand corner of a web page and upon mouse-over "peels down" to reveal the entire ad.

· Push-downs. Push-down ads "force" the page content to contract beneath it so the ad can "grow."

· Expanding. Ads that expand beyond their originally-displayed boundaries upon mouse-over or click.

· Takeover. Essentially, the ad takes over the entire web page and sometimes "interacts" with what would have been the editorial content.

· Data capture. These ads allow the user to enter their information directly into the ad so they don't have to necessarily disrupt their current web experience to request information, register for an event, or enter a contest.

See the IAB rich media creative guidelines or Google's Rich Media Creative Types for more helpful information.

· Video. Everyone's excited about video, but there are several formats and lots to get acquainted with.

· Hybrids/custom ads. Like much of online advertising, customized ideas have developed from creative minds. Among some custom display ads you might see:

· Banner + text hybrids. Publishers like BlogAds offer this as a standard format.

· Skins. Skins are larger borders surrounding on-page objects like a video viewer or a game and into which ads can be served or inserted.

· "Game-vertising." Can be static, rich media, or mobile.

· Apps. Mobile and desktop apps offered free to the user in exchange for ad-support.

· E-greeting cards and event invitations. Complete your digital invitation or e-greeting card experience and you're likely to be shown a page sponsored by one or more advertisers.

· Roadblock. When an advertiser buys out all the advertising across a home page, a site, or multiple sites, usually in a short period of time.

· Widgets.

· Coupon widget. A widget specifically designed to deliver a coupon as the offer.

65 Tweetable Moments from the Corporate Social Media Summit New York

2011-06-23T19:15:00.000-07:00

Add real value and have fun with your social media efforts

Integrate Social into everything your company does

Social Media is adding real value in customer support

Here is my compilation of the most “tweetable moments” from the Corporate Social Media Summit…

Laura Fink (@laurabfink), VP Social Media for AMEX Open

Break through. Be disruptive. Engagement must be fast and easy. Altruism has a long tail.
This policy helps explain how AMEX helps small businesses do more business.
Social media changes the velocity at which you can reach customers and prospects
Their program “Small Business Saturday” saw a 28% increase in sales for small business customers
Ashley Brown (@ashbrown77), Dir of Social Media, Coca Cola

Avoid shiny new objects. Define the problem to solve. Integrate across the 360 degrees of your marketing. Monitor and learn. Done is better than perfect (borrowed from Facebook motto) Tie social media to business objectives Gina Debogovich (@GinaDebogovich), Director and Social Media Leader, Best Buy

Gartner says that by 2016 40% of all new Fortune 500 contacts will come from social media
All employees are empowered but 13 community managers and 26 super users support over 6 million customer interactions 3,000 employees formally signed up as social media ambassadors
Helps decrease calls to the call center, increases customer loyalty and decreases support costs
Customer service department has video production services to create content to answer top customer questions “Be smart. Be respectful. Be Human” is their social policy
Looks at ratio of community posts vs @BestBuy employee posts of greater than 70-80%
Jessica Kalbarczyk (@SamsungJessica), Social Media Analyst, Samsung

Hires social media agents with phone experience to provide customers with concierge-like service
Uses a tweetchat twice a week to allow customers to engage directly
Transcripts of social interactions is also helpful
Tom Hoehn (@tomhoehn), Director of Interactive Marketing, Kodak

The worst thing anybody can say about your brand is nothing. It means you don’t matter.
It’s incumbent upon us to show the value. Use measurement tools to tie social to business value
Key Social Media Measures: Reach, Participation, Influence, Impact
Blogs are still the heart and soul of our social efforts
Listen | engage | be real | measure | iterate – Kodak’s process for social media
Some of the most powerful words in social media are, “can I help you?”
Facebook or Twitter or Blogs? You have to do them all…”Figure it out!”
Richard Binhammer (@richardatdell), Head of Social Media, Dell

I totally agree: people do not segment themselves the way businesses segment the market
Control is not as important as influence
Cluetrain quote: Markets are conversations! But conversations are not just marketing
2010 was the first year that home computing advanced faster than business computing
Businesses always succeeded and grew based on worth of mouth
Dell.com is no longer the center of the ecosystem. People are spending less time on your websites and more time talking about you.
“The point of social media is to be a better business” ~ Michael Dell
The business value of social media is wherever business value is typically found…at each customer / company touch point
Social media is about a lot more than marketing campaigns.
Need a social radio that “tunes” to each part of business
Embed social media across the fabric of your company to become a better business
Alice Wilson (@MissDallasAlice), Manager of Social Media, Southwest

We are a customer service company that happens to fly airplanes
Have fun. Respect the brand. Follow the guidelines but have fun!
John Wolf, Senior Director of Global PR, Marriott

Know your business. know you customers. Find the intersection. Create value.
Marriott does not have a social media team. It is totally integrated
74% of Ritz Carlton fans on Facebook engage monthly and personally respond to every post.
Bert DuMars (@bwdumars), VP eBusiness, Newell Rubbermaid

Value of a brand = number of customers plus amount of (Pos or Neg) consumer generated content.
Ratings and reviews are the best thing a brand can do. They inspire consumer confidence and guide preference, but require great quality/service
Mark Keys (@Markskeys), VP of Interactive Content, WWE:

Content Rules make it quickly consumable, highly engaging. Always end with a question!
Create a viral loop, allow both sides of discussions to get the conversation going
Socialize don’t advertise
Chip Rodgers (@chiprodgers), Vice President and Chief Operating Officer of Community, SAP

To create community: look to customers and partners to create their own content and cultivate the conversations
Matt Rozen (@mattyroze), Senior Manager of Social Media, Adobe

Social is the new normal
Support isn’t just the support team anymore. Everyone has to think about social as a part of what they do.
Andrew Warden (@apwarden), Head of Strategy and Communications, Cisco

The future of work is through communities: rapid and agile collaboration drives productivity
“Don’t do something stupid” as a social policy means something different for a college grad than it does to you
Internal social communities foster company awareness, sales enablement, employee engagement/retention
Christopher Baccus (@cbaccus), Executive Director of Digital and Social Media, AT&T

Determine what motivates people to engage with your brand
Categorize results by type
Dig into “anti-data” (unfollows, dislikes, opt-outs) to determine the right frequency of posts
Michael Procopio (@michaelprocopio), Social Media Strategist, HP

There are big differences between B2B and B2C
Only measure what you can action
Giles Palmer, (@joodoo9) Founder and CEO, Brandwatch

Social Measurement is a big challenge for organizations
Rely on experts to help you get started
Chelsea Marti (@TTaxChels), Social Media Manager, TurboTax

Social media objective is to acquire new customers and keep the ones you’ve got
People who were helped by @teamturbotax were 70 percent more likely to recommend to a friend.
James Wisdom (@wisdom), Director of New Media, Aflac

Shareholders don’t care about likes followers and engagements- they care about revenue and dividends
Bill Tolany (@btolany), Head of Integrated Media, Whole Foods

Social media value is simply to make customers’ lives better
Whole Foods considers mobile part of social. Developed recipes app.
85% of Tweets are customer service. 10% content. 5% promotions.
Don’t take yourself too seriously. Time sensitivity is important. It’s ok to repeat yourself. It’s ok to repeat yourself.

10 Big Brand Lessons from the Corporate Social Media Summit | Social Media Today

2011-06-23T18:58:00.000-07:00

10 Big Brand Lessons from the Corporate Social Media Summit | Social Media Today

Social Media Reality Check: 10 Things to Keep Top-of-Mind

2011-06-23T18:55:00.000-07:00

By Mitch Arnowitz

As the US summer sets in, we thought it high time to take a time out and do a social media reality check. We execute social media campaigns for a variety of organizations, from events to government and nonprofits to associations. With every campaign, there's always a mental checklist we keep as we create and implement strategies to ensure our efforts are goal-focused, measurable and successful.

If you're thinking about implementing social media into your organization's marketing plan, here are 10 things to keep in mind as you're developing your strategy.

Social is not just another piece of the marketing pie - Well-intentioned broadcast marketers will have you believe that social networking platforms simply offer an additional channel to distribute your message. Not true! Companies and organizations that use networks to broadcast press releases and (only) talk about themselves will continue to be roadkill.
Everyone's an expert, no one's an expert - Social media experts, of the just add water and stir variety, continue to come out of the woodwork. Many can talk the talk but not walk the walk! Knowing how to tweet doesn't make you an authority. Years of productivity, a solid reputation and quantifiable results does. Peter Shankman summed it up well in a recent post: I Will Never Hire a “Social Media Expert,” and Neither Should You.
Some things never change - Yes, there's been a paradigm shift away from broadcast communications and towards engagement but the basic rules of communication, PR and marketing practice still apply. Good old fashioned business ethics continue to rule the day! Knowing who you want to impact, the value your organization brings and understanding the other person's needs before you get in touch continues to be mission critical in all marketing efforts.
Social media is more than Facebook, LinkedIn and Twitter - While uber-important, social networks make up only part of the social media ecosystem. Email lists, web forums, user groups, photo and video sharing services, podcasts, social bookmarking sites and niche online communities are all part of the social media mix. It's important to seek out where your customers are socializing and get involved in conversations on their turf. Here's a more complete definition.
It's all about building relationships - All marketing is about building relationships. Social offers tools and platforms to get the job done, but they don't replace the one-on-one interaction necessary for being successful. And, relationships take time. We live by the adage that it's never about the technology, but always about the people.
Don't drink the social media Kool-Aid - There are many things that social media can do, but it will not cure cancer, right the economy or solve the Middle East crisis. We tell clients that there is rarely a silver bullet. However, with hard work and marketing smarts, social media can certainly help you reach your campaign goals.
It's not one thing you do, it's everything you do - Our most successful campaigns are those where all program elements work together. Social media, search, email and traditional should all work in tandem. Social should not be standalone, rather it should be baked into all campaign elements.
Build it and they may not come - Some organizations are moving away from a destination website mentality and more towards an outpost-focused, community building strategy. While it's great to set up your brand's social media outposts on Facebook or LinkedIn, it's also important to remember that customers and supporters might be involved in other social media and affinity groups as well.
Social is not only about return on relationship - At Tuvel, we gauge our success by qualitative and quantitative metrics. While awareness, brand recognition and reputation are important, so are metrics that include money raised, increase in attendees or subscribers and widgets sold. Plan to measure your social media efforts in such a way that you can easily track results.
At the end of the day, social media is all about being social! - If you're a practitioner, it's also a good thing to be sociable - sharing, listening, learning and laughing! No one wants to socialize with someone who is either a) broadcasting, or b) not socializing at all. Find your social media voice and make it a part of your brand.

10 Most Common Oversights in Digital Marketing | Social Media Today

2011-06-23T18:52:00.000-07:00

10 Most Common Oversights in Digital Marketing | Social Media Today

go-go dancer Валерия Лаврова (LOVEROVA)- танцовщица.mpg

2011-06-12T11:32:00.000-07:00

2011-05-30T10:29:00.001-07:00

2011-05-30T10:15:00.000-07:00