Marketing

Marketing Information System (MIS)

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Marketing Information System:

The information needed by marketing managers to analyzer, gather, sort, & distribute information related to users of system.

The marketing manager can extract information from internal company records, marketing intelligence, & marketing research.

For marketing information system (MIS), Marketing manager can get their information from internal company record, marketing intelligence, & marketing research.

Internal company record:

Internal company records are used regularly in daily marketing planning. From accounts department can provide financial statement & accounts reports can clear complete record of sales, expenses incurred on such sales, & cash flows. The sales persons report can clear about the completion faced by an organization, from logistics department report will clear the inventory, shipment status, delivery of goods, etc.. from these & other departments reports can help manger to make such decision which will be problem less & can assess the performance of an organization.

Internal company records are quicker & cheaper way gets any information about a company. But there is some limitation, it may be wrong or incomplete & but marketers need much more information to make quick & easy decision.

Marketing Intelligence:

Information is used to daily activities in world related to their business. By this information marketer can plan their daily activities effectively. This information can be extract from so many different sources, such as personal, executive, engineers, & sales person, as sales persons are dealing directly in the market at ground level they can provide valuable information.

Competitors in the Market

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Monopoly:

mean only one supplier of a product in a specific area, no one else is giving that product to that area.

Such as Pakistan Railway

Oligopoly:

When the products or services are made by a small number of major firms.

Such as Pakistan Steel with Peoples Steel Mill, Land line phones (PTCL, World Call)

Fragmented Market:

There several suppliers of single product in a market & their perfect completion in the market.Such as: Shampoo, mobiles, tooth pastes, cloths, shoes

What Marketing Companies Do

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What Marketing Companies Do….?

Most of marketing companies are trying to learn about customers & understand their needs, wants & demand.

For this they do research, on focus group of peoples. They observe customer complaint, inquiry, warranty & service data.

They train their sales people to look-out how to full fill customer need.

They interview with them about their like & dislikes and competing product they are using.

They do this to understand customers & design their marketing strategies according to customer needs, want & their demands.

Tips for Marketing

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Some Tips for Marketing

· Know your targeted customer and your marketing environment
· Make your product, according to customers’ needs… pricing, packaging and distribution strategies
· Create and project marketing messages … to inspire & get attention of customers
· Go for it and close the sale – but don’t stop there.
· Once the sale is made, begin the customer service phase. To work for customer satisfaction & collect your feedback
· Talk with customers to gain input about their wants and needs and your products and services to retain your customer for long time, this will help you tune up your product, sales, services, distribution, packaging, etc…

Marketing Can Do..

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Marketing can:

Marketing can be key to unblock growth in particular industry segments.

Marketing can change your overall ability to generate leads and win new business.

Marketing can force to create new service packaging and pricing such that revenue, margin, and repeat business increase.

Marketing can compelled the firm to study its own messages and value propositions, thus creating a stronger shared understanding of the purpose and strengths of the firm.

Marketing can dig out services or industry segments that are stronger prospects for revenue and margin growth than others, and focus firm efforts on these better opportunities to increase their market share.

Careers in Marketing

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Careers in the field of Marketing:

· Advertising

· Business-to-Business Marketing

· Brand Management

· International Marketing

· Direct–Response Marketing

· Retail Management

· Marketing Research

· Services Marketing

· Sales Management

P's Of Marketing

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Their are following P's of Marketing

Price
Product
Promotion
Place
People
Process
Physical

Marketing Media

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Their are some marketing media to promote a product or your organization. Each and every media have its own advantages & we can use any media or all medias to promote a product.