make money online

Get listed in local online directories in one easy step !

2010-11-05T15:30:00.000-07:00

Get listed in local online directories in one easy step

In my last post Cast a wide net with local online directories I discussed the benefits of listing your business in as many legitimate local online directories and guides as possible. It’s all about being found when it counts: when people are looking for you or looking to buy what you have, an area where local online directories like YellowPages.com really shine. Here’s the kicker, getting listed in major local online directories also improves your organic local search engine rankings by raising your page rank on search engines like Google.
These are powerful advantages that you need to employ in any local small business online marketing plan.
I wrapped up my post by mentioning that there are tools and services available in the market today to get your business listed in the multitude of online directories in one easy step. Most of the solutions in this arena are in the $200 to $300 range and I believe that this represents a very fair value given the amount of time it takes to enter/correct these listings yourself.
That got me thinking that it would be great if there was a non-profit organization that standardized these listing practices and helped both the directory companies AND the small business owner get their information listed both “accurately” and “everywhere” for FREE.
While that nirvana HAS NOT been fully realized yet there is a good effort underway that could get us there and it’s damn close to free.
Users of UniversalBusinessListing.org pay only $30 to get listed in over 25 local online directories and guides. Further, business users can keep their records fresh in those same directories for only $18 per year. The money, time savings, and practicality of this tool just blow me away.
Here’s my impartial testimonial. Before I found UniversalBusinessListing.org I planned to start my own service doing much the same thing and beat my competitors on price…by a lot. Because of UBL I’ve scrapped that plan. I now include UBL in all the work I do with clients, and starting today I’m bundling it in with my new product The Percolator, without raising my prices. The reason I’m using UBL now is the same reason you should. Saving loads of time and money. For me, I can replace hours of work in developing and maintaining automated robots to place client listings (OR doing it manually just like you would) or I can give UBL thirty bucks. There’s a tough choice.
Here are the basics of what you get with UniversalBusinessListing.org

You input your business information once at UBL’s site and get listed in 25 or more major local online directories/city guides
You pay a $30 fee
You pay an annual $18 fee to renew your listing in the same online directories
UBL provides you with confirmation of your listing in the directories with a url pointing to your listing
UBL lets you update your information at any time
UBL allows you to include additional ‘enhanced’ information in your listings such as pictures, directions, logo, etc.
UBL now includes the ability to get listed on online mobile directories and phones through their new partnership with MobileGates.

For a great interview about UniversalBusinessListing.org with co-founder Chris Travers, head on over to the Local Biz Bits blog penned by fellow online small business marketing Pro, Larry Sullivan.
Julian, ed Local Na8ion

Get listed in local online directories in one easy step Get listed in local online directories in one easy step

2010-11-03T14:23:00.000-07:00

You input your business information once at UBL’s site and get listed in 25 or more major local online directories/city guides
You pay a $30 fee
You pay an annual $18 fee to renew your listing in the same online directories
UBL provides you with confirmation of your listing in the directories with a url pointing to your listing
UBL lets you update your information at any time
UBL allows you to include additional ‘enhanced’ information in your listings such as pictures, directions, logo, etc.
UBL now includes the ability to get listed on online mobile directories and phones through their new partnership with MobileGates.

Putting Google AdSense Ads On A Website Is Easy

2010-10-20T08:37:00.003-07:00

Putting Google Ads onto your website

Getting Google ads on your website is simple. Just copy some HTML code from Google's Adsense site, paste it into your page and the ads appear just as you see here on the left. You can put the code on as many of your websites and web pages as you like.

Each time someone clicks on an ad on your page you clock up a few cents and every now and again those nice people at Google send you a cheque. It's that easy. Google call this "AdSense for Content".

Google Search box

To get the Google search box on your page you copy another chunk of Google HTML. If someone searches from this box then clicks on an ad on the search results page Google pays you a few cents. Google call this "AdSense for Search".

Example of Google Ads HTML code on a website page

For an example of an HTML web page with google ads incorporated which also uses CSS look at the source code of this page (click Page, then click View Source). You'll see the source HTML of this page which shows how simple it is to copy and paste the google ads JavaScript code into your website.

Text Ads versus Image Ads

Google Adsense gives you three options: text ads only, image ads only, text and image ads. If you go for text ads only, you'll get an ad block ("unit") with only text ads - no pictures. But opt for image only and you may get a blank block because nobody is willing to pay the, presumably much higher, cost of a full-block picture ad on your page.

The solution is to go for the 'text and image ads' option: if someone will cough up for an image ad you get an image ad, otherwise you get text ads. Apparently having ads with no border around them and with the background colour and link colour matching your page increases the number of click-throughs.

Google Adsense Ads - Best Formats

Google say that some Ad layouts attract more clicks than others, also that advertisers pay more for certain Ad formats. The 160x600 Wide Skyscraper, as at the top of this page, performs well as does the 300 x 250 Medium Rectangle. And the 728 x 90 Leaderboard is apparently one of the best at generating advertising revenue:

Google Ads - Cents per Click By Page

Some of my pages typically get 0% of visitors clicking through. Other pages get 15% of visitors clicking an ad. On some pages each click earns one or two cents, on other pages sometimes a dollar or more per click. Play with page layouts and ad formats to see how it affects the number of click-throughs and cents-per-click you're earning each day.

For UK residents Google will send you a cheque in good old British pounds. And I daresay they might even send you a cheque in Euros if you were so inclined.

Practical example of google ads: getting paid by google

It's now several months since I posted the google ads code onto one of my web pages. Having got the code on one page I've simply copied and pasted the same code onto several of my web pages on various sites - no need to go back to the google site each time.

The cents-per-click has gone up a bit since I started. Could be that Google monitors which ads people click on and put on your site the ones that earn the most revenue - i.e. max cents-per-click x average number-of-clicks-per-day. That's how I'd do it if I were Google anyway. Or maybe advertisers are starting to bid up the price-per-click to appear on my site, though this seems less likely as I can't imagine advertisers even being aware of my humble little sites, let alone bidding to appear on them.

Google Adsense Link Units

In addition to 3 blocks of ads, you can also have a "Link Unit" on your page:

Will I get rich by having Google Ads on my site

Will Google AdSense make you rich? Er, no.

Unless your page gets hundreds of thousands of hits a day maybe. My experience has been that if you get a few hundred hits a day you might earn a couple of dollars a day. No doubt this varies greatly. Advertisers can bid to pay anything from 1 cent each time someone clicks on an Ad on your page. Google don't say what percentage they keep and what percentage they pass on to you.

So, I'd speculate that if your site is found with unpopular or uncommercial search words you're going to be in a-few-cents-per-click territory but if your site is popular and found with very commercial keywords my guess is you'd surely get a lot more per click. For example, if Boeing sold planes on the web and your site ranked top for searches on "I want to buy a plane" Boeing might be prepared to pay you quite a lot each time someone clicked through to them from your page.

Google Adsense For Content Channels

I've finally figured out Google Adsense Channels.

I have half a dozen web sites but don't have Google Ads on every page of every site. Hitherto my Google Adsense Reports have shown totals across all pages/sites. Great, but it gives you no idea which pages get the click throughs or if the cents-per-click varies by page.

Channels provides the answer. You can define each page as a channel and thus get reports by page: number of visits per day, the number of click-throughs, the percentage of visitors who click through, and cents per click. All per page.

Channels also lets you track individual ads blocks. For example I could make each ad block on this page a channel and thus see not just how many clicks this page gets but how many clicks each Google Ad unit on the page gets.

Signing up to get Google Ads on your website

It took me less than an hour to sign up, incorporate Google's HTML into one of my web pages and get it up and running. To get Google ads on your website just click here and follow Google's instructions (it's free and there's no obligation):Put Google Adsense Ads on yor website page and earn money

Putting Google AdSense Ads On A Website Is Easy

2010-10-20T08:37:00.002-07:00

Putting Google Ads onto your website

Google Search box

Example of Google Ads HTML code on a website page

Text Ads versus Image Ads

Google Adsense Ads - Best Formats

Google Ads - Cents per Click By Page

Practical example of google ads: getting paid by google

Google Adsense Link Units

In addition to 3 blocks of ads, you can also have a "Link Unit" on your page:

Will I get rich by having Google Ads on my site

Google Adsense For Content Channels

Signing up to get Google Ads on your website

Putting Google AdSense Ads On A Website Is Easy

2010-10-20T08:37:00.001-07:00

Putting Google Ads onto your website

Google Search box

Example of Google Ads HTML code on a website page

Text Ads versus Image Ads

Google Adsense Ads - Best Formats

Google Ads - Cents per Click By Page

Practical example of google ads: getting paid by google

Google Adsense Link Units

In addition to 3 blocks of ads, you can also have a "Link Unit" on your page:

Will I get rich by having Google Ads on my site

Google Adsense For Content Channels

Signing up to get Google Ads on your website

How to add Google AdSense to your Website

2010-10-20T08:33:00.003-07:00

As a website owner, you may decide that you wish to add Google AdSense advertising to your website.

What is Google AdSense?

You can think of 'AdSense' as a new business opportunity. It's completely free. Yes, it's an opportunity for you to make money from your own website. The advertising programme is made up of 2 key elements:

AdSense for Content

AdSense for Search

AdSense for Content

Google AdSense is a quick and easy way for website owners to display Google Ads on their website. When people visit your website and click the Google Ads, you get paid money. Simple!

The advertising served up by Google is related to what your visitors are looking for on your site. In other words, it's context sensitive. For example, if your website is about 'recruitment', then you can be pretty sure that the presentation of 'Ads by Goooooogle' on your site will also be about recruitment.

In fact, it's even better than that. Google AdSense is looking at the content of each and every web page on your website. So, this means that the content of the Google Advertising will align with the information on each web page in your site.

It's completely automatic and you don't need to worry about it.

AdSense for Search

This feature will allow you to add a Google Search Bar to your own website. So, this means that visitors to your website can use the Google Search Bar and search for information contained in your site.

And what's more, when a search is performed, the search engine returns Google AdSense advertising in the search results. Once again, it's fully automatic and the advertisements are directly related to the search query.

Now here's the good bit! When people click your Search Ads (these are the sponsored ads), you are paid money. It's a pay per click scheme, so you can make money as people use your search bar.

For example, if you search for 'hotels on the moon', this means that the 'Ads by Goooooogle' in the search results will also be about hotels on the moon.

Don't worry if you are not using search technology directly within your site. Once again, it's all taken care of. For example, it will work perfectly well on a simple HTML site.

Join: Google AdSense

Can I use AdSense at Quick on the Net?

Yes indeed, the www.QuickontheNet.com site-builder supports the use of Google AdSense.

Yes, you can use both 'Content' and 'Search' in your site and we also provide you with our own site search feature in our websites. In other words, all of our websites come with a free site search tool anyway.

How do I put Google AdSense on my Website?

Firstly, you need to SIGN-UP to Quick on the Net and SIGN-UP to Google AdSense.

Now, log into the AdSense toolkit and go to 'Content' or 'Search', according to your preference. For example, if you wish to display some advertising in your site, go to 'AdSense for Content'.

Select your options from:

'Ad unit' or 'Link unit'

Format

Colours (Colour palettes - select a default palette or create a unique palette for your own website)

Your AdSense Code

Now, log into your toolkit at Quick on the Net and go to:

'Pages'

Edit the web page which where you intend to 'paste' in the code

Click on <>

Paste in the AdSense Code

Save the page

Simple!

Now Relax and Make Some Money!

How to add Google AdSense to your Website

2010-10-20T08:33:00.002-07:00

AdSense for Content

'Ad unit' or 'Link unit'

Format

Colours (Colour palettes - select a default palette or create a unique palette for your own website)

Your AdSense Code

Now, log into your toolkit at Quick on the Net and go to:

'Pages'

Edit the web page which where you intend to 'paste' in the code

Click on <>

Paste in the AdSense Code

Save the page

Simple!

Now Relax and Make Some Money!

How to add Google AdSense to your Website

2010-10-20T08:33:00.001-07:00

AdSense for Content

'Ad unit' or 'Link unit'

Format

Colours (Colour palettes - select a default palette or create a unique palette for your own website)

Your AdSense Code

Now, log into your toolkit at Quick on the Net and go to:

'Pages'

Edit the web page which where you intend to 'paste' in the code

Click on <>

Paste in the AdSense Code

Save the page

Simple!

Now Relax and Make Some Money!

How to get traffic for your blog How to get traffic for your blog

2010-10-20T07:56:00.004-07:00

How to get traffic for your blog

My friend Fred, a talented blogger, asked me for advice the other day. Here's a partial answer, with a few apologies to Swift: (and when you're done with this list, feel free to read my post about shark attacks).

Use lists.
Be topical... write posts that need to be read right now.
Learn enough to become the expert in your field.
Break news.
Be timeless... write posts that will be readable in a year.
Be among the first with a great blog on your topic, then encourage others to blog on the same topic.
Share your expertise generously so people recognize it and depend on you.
Announce news.
Write short, pithy posts.
Encourage your readers to help you manipulate the technorati top blog list.
Don't write about your cat, your boyfriend or your kids.
Write long, definitive posts.
Write about your kids.
Be snarky. Write nearly libelous things about fellow bloggers, daring them to respond (with links back to you) on their blog.
Be sycophantic. Share linklove and expect some back.
Include polls, meters and other eye candy.
Tag your posts. Use del.ico.us.
Coin a term or two.
Do email interviews with the well-known.
Answer your email.
Use photos. Salacious ones are best.
Be anonymous.
Encourage your readers to digg your posts. (and to use furl and reddit). Do it with every post.
Post your photos on flickr.
Encourage your readers to subscribe by RSS.
Start at the beginning and take your readers through a months-long education.
Include comments so your blog becomes a virtual water cooler that feeds itself.
Assume that every day is the beginning, because you always have new readers.
Highlight your best posts on your Squidoo lens.
Point to useful but little-known resources.
Write about stuff that appeals to the majority of current blog readers--like gadgets and web 2.0.
Write about Google.
Have relevant ads that are even better than your content.
Don't include comments, people will cross post their responses.
Write posts that each include dozens of trackbacks to dozens of blog posts so that people will notice you.
Run no ads.
Keep tweaking your template to make it include every conceivable bell or whistle.
Write about blogging.
Digest the good ideas of other people, all day, every day.
Invent a whole new kind of art or interaction.
Post on weekdays, because there are more readers.
Write about a never-ending parade of different topics so you don't bore your readers.
Post on weekends, because there are fewer new posts.
Don't interrupt your writing with a lot of links.
Dress your blog (fonts and design) as well as you would dress yourself for a meeting with a stranger.
Edit yourself. Ruthlessly.
Don't promote yourself and your business or your books or your projects at the expense of the reader's attention.
Be patient.
Give credit to those that inspired, it makes your writing more useful.
Ping technorati. Or have someone smarter than me tell you how to do it automatically.
Write about only one thing, in ever-deepening detail, so you become definitive.
Write in English.
Better, write in Chinese.
Write about obscure stuff that appeals to an obsessed minority.
Don't be boring.
Write stuff that people want to read and share.

How to get traffic for your blog How to get traffic for your blog

2010-10-20T07:56:00.003-07:00

How to get traffic for your blog

Use lists.
Be topical... write posts that need to be read right now.
Learn enough to become the expert in your field.
Break news.
Be timeless... write posts that will be readable in a year.
Be among the first with a great blog on your topic, then encourage others to blog on the same topic.
Share your expertise generously so people recognize it and depend on you.
Announce news.
Write short, pithy posts.
Encourage your readers to help you manipulate the technorati top blog list.
Don't write about your cat, your boyfriend or your kids.
Write long, definitive posts.
Write about your kids.
Be snarky. Write nearly libelous things about fellow bloggers, daring them to respond (with links back to you) on their blog.
Be sycophantic. Share linklove and expect some back.
Include polls, meters and other eye candy.
Tag your posts. Use del.ico.us.
Coin a term or two.
Do email interviews with the well-known.
Answer your email.
Use photos. Salacious ones are best.
Be anonymous.
Encourage your readers to digg your posts. (and to use furl and reddit). Do it with every post.
Post your photos on flickr.
Encourage your readers to subscribe by RSS.
Start at the beginning and take your readers through a months-long education.
Include comments so your blog becomes a virtual water cooler that feeds itself.
Assume that every day is the beginning, because you always have new readers.
Highlight your best posts on your Squidoo lens.
Point to useful but little-known resources.
Write about stuff that appeals to the majority of current blog readers--like gadgets and web 2.0.
Write about Google.
Have relevant ads that are even better than your content.
Don't include comments, people will cross post their responses.
Write posts that each include dozens of trackbacks to dozens of blog posts so that people will notice you.
Run no ads.
Keep tweaking your template to make it include every conceivable bell or whistle.
Write about blogging.
Digest the good ideas of other people, all day, every day.
Invent a whole new kind of art or interaction.
Post on weekdays, because there are more readers.
Write about a never-ending parade of different topics so you don't bore your readers.
Post on weekends, because there are fewer new posts.
Don't interrupt your writing with a lot of links.
Dress your blog (fonts and design) as well as you would dress yourself for a meeting with a stranger.
Edit yourself. Ruthlessly.
Don't promote yourself and your business or your books or your projects at the expense of the reader's attention.
Be patient.
Give credit to those that inspired, it makes your writing more useful.
Ping technorati. Or have someone smarter than me tell you how to do it automatically.
Write about only one thing, in ever-deepening detail, so you become definitive.
Write in English.
Better, write in Chinese.
Write about obscure stuff that appeals to an obsessed minority.
Don't be boring.
Write stuff that people want to read and share.

How to get traffic for your blog How to get traffic for your blog

2010-10-20T07:56:00.002-07:00

How to get traffic for your blog

Use lists.
Be topical... write posts that need to be read right now.
Learn enough to become the expert in your field.
Break news.
Be timeless... write posts that will be readable in a year.
Be among the first with a great blog on your topic, then encourage others to blog on the same topic.
Share your expertise generously so people recognize it and depend on you.
Announce news.
Write short, pithy posts.
Encourage your readers to help you manipulate the technorati top blog list.
Don't write about your cat, your boyfriend or your kids.
Write long, definitive posts.
Write about your kids.
Be snarky. Write nearly libelous things about fellow bloggers, daring them to respond (with links back to you) on their blog.
Be sycophantic. Share linklove and expect some back.
Include polls, meters and other eye candy.
Tag your posts. Use del.ico.us.
Coin a term or two.
Do email interviews with the well-known.
Answer your email.
Use photos. Salacious ones are best.
Be anonymous.
Encourage your readers to digg your posts. (and to use furl and reddit). Do it with every post.
Post your photos on flickr.
Encourage your readers to subscribe by RSS.
Start at the beginning and take your readers through a months-long education.
Include comments so your blog becomes a virtual water cooler that feeds itself.
Assume that every day is the beginning, because you always have new readers.
Highlight your best posts on your Squidoo lens.
Point to useful but little-known resources.
Write about stuff that appeals to the majority of current blog readers--like gadgets and web 2.0.
Write about Google.
Have relevant ads that are even better than your content.
Don't include comments, people will cross post their responses.
Write posts that each include dozens of trackbacks to dozens of blog posts so that people will notice you.
Run no ads.
Keep tweaking your template to make it include every conceivable bell or whistle.
Write about blogging.
Digest the good ideas of other people, all day, every day.
Invent a whole new kind of art or interaction.
Post on weekdays, because there are more readers.
Write about a never-ending parade of different topics so you don't bore your readers.
Post on weekends, because there are fewer new posts.
Don't interrupt your writing with a lot of links.
Dress your blog (fonts and design) as well as you would dress yourself for a meeting with a stranger.
Edit yourself. Ruthlessly.
Don't promote yourself and your business or your books or your projects at the expense of the reader's attention.
Be patient.
Give credit to those that inspired, it makes your writing more useful.
Ping technorati. Or have someone smarter than me tell you how to do it automatically.
Write about only one thing, in ever-deepening detail, so you become definitive.
Write in English.
Better, write in Chinese.
Write about obscure stuff that appeals to an obsessed minority.
Don't be boring.
Write stuff that people want to read and share.

How to get traffic for your blog How to get traffic for your blog

2010-10-20T07:56:00.001-07:00

How to get traffic for your blog

Use lists.
Be topical... write posts that need to be read right now.
Learn enough to become the expert in your field.
Break news.
Be timeless... write posts that will be readable in a year.
Be among the first with a great blog on your topic, then encourage others to blog on the same topic.
Share your expertise generously so people recognize it and depend on you.
Announce news.
Write short, pithy posts.
Encourage your readers to help you manipulate the technorati top blog list.
Don't write about your cat, your boyfriend or your kids.
Write long, definitive posts.
Write about your kids.
Be snarky. Write nearly libelous things about fellow bloggers, daring them to respond (with links back to you) on their blog.
Be sycophantic. Share linklove and expect some back.
Include polls, meters and other eye candy.
Tag your posts. Use del.ico.us.
Coin a term or two.
Do email interviews with the well-known.
Answer your email.
Use photos. Salacious ones are best.
Be anonymous.
Encourage your readers to digg your posts. (and to use furl and reddit). Do it with every post.
Post your photos on flickr.
Encourage your readers to subscribe by RSS.
Start at the beginning and take your readers through a months-long education.
Include comments so your blog becomes a virtual water cooler that feeds itself.
Assume that every day is the beginning, because you always have new readers.
Highlight your best posts on your Squidoo lens.
Point to useful but little-known resources.
Write about stuff that appeals to the majority of current blog readers--like gadgets and web 2.0.
Write about Google.
Have relevant ads that are even better than your content.
Don't include comments, people will cross post their responses.
Write posts that each include dozens of trackbacks to dozens of blog posts so that people will notice you.
Run no ads.
Keep tweaking your template to make it include every conceivable bell or whistle.
Write about blogging.
Digest the good ideas of other people, all day, every day.
Invent a whole new kind of art or interaction.
Post on weekdays, because there are more readers.
Write about a never-ending parade of different topics so you don't bore your readers.
Post on weekends, because there are fewer new posts.
Don't interrupt your writing with a lot of links.
Dress your blog (fonts and design) as well as you would dress yourself for a meeting with a stranger.
Edit yourself. Ruthlessly.
Don't promote yourself and your business or your books or your projects at the expense of the reader's attention.
Be patient.
Give credit to those that inspired, it makes your writing more useful.
Ping technorati. Or have someone smarter than me tell you how to do it automatically.
Write about only one thing, in ever-deepening detail, so you become definitive.
Write in English.
Better, write in Chinese.
Write about obscure stuff that appeals to an obsessed minority.
Don't be boring.
Write stuff that people want to read and share.

How to get traffic for your blog How to get traffic for your blog

2010-10-20T07:56:00.000-07:00

How to get traffic for your blog

Use lists.
Be topical... write posts that need to be read right now.
Learn enough to become the expert in your field.
Break news.
Be timeless... write posts that will be readable in a year.
Be among the first with a great blog on your topic, then encourage others to blog on the same topic.
Share your expertise generously so people recognize it and depend on you.
Announce news.
Write short, pithy posts.
Encourage your readers to help you manipulate the technorati top blog list.
Don't write about your cat, your boyfriend or your kids.
Write long, definitive posts.
Write about your kids.
Be snarky. Write nearly libelous things about fellow bloggers, daring them to respond (with links back to you) on their blog.
Be sycophantic. Share linklove and expect some back.
Include polls, meters and other eye candy.
Tag your posts. Use del.ico.us.
Coin a term or two.
Do email interviews with the well-known.
Answer your email.
Use photos. Salacious ones are best.
Be anonymous.
Encourage your readers to digg your posts. (and to use furl and reddit). Do it with every post.
Post your photos on flickr.
Encourage your readers to subscribe by RSS.
Start at the beginning and take your readers through a months-long education.
Include comments so your blog becomes a virtual water cooler that feeds itself.
Assume that every day is the beginning, because you always have new readers.
Highlight your best posts on your Squidoo lens.
Point to useful but little-known resources.
Write about stuff that appeals to the majority of current blog readers--like gadgets and web 2.0.
Write about Google.
Have relevant ads that are even better than your content.
Don't include comments, people will cross post their responses.
Write posts that each include dozens of trackbacks to dozens of blog posts so that people will notice you.
Run no ads.
Keep tweaking your template to make it include every conceivable bell or whistle.
Write about blogging.
Digest the good ideas of other people, all day, every day.
Invent a whole new kind of art or interaction.
Post on weekdays, because there are more readers.
Write about a never-ending parade of different topics so you don't bore your readers.
Post on weekends, because there are fewer new posts.
Don't interrupt your writing with a lot of links.
Dress your blog (fonts and design) as well as you would dress yourself for a meeting with a stranger.
Edit yourself. Ruthlessly.
Don't promote yourself and your business or your books or your projects at the expense of the reader's attention.
Be patient.
Give credit to those that inspired, it makes your writing more useful.
Ping technorati. Or have someone smarter than me tell you how to do it automatically.
Write about only one thing, in ever-deepening detail, so you become definitive.
Write in English.
Better, write in Chinese.
Write about obscure stuff that appeals to an obsessed minority.
Don't be boring.
Write stuff that people want to read and share.

10 Remarkably Effective Strategies for Driving Traffic randfish SEOmoz Staff 10 Remarkably Effective Strategies for Driving Traffic July 17th, 2006 - Posted by randfish to Link Building 28 1 In the last six months, we've been lucky enough to help quite a few companies and websites drive significant traffic to their sites. Many of these campaigns have been constructed around the goal of building search engine rankings, as this is our primary business, but we've also found that our ability has given us great power in the fields of brand-awareness and marketing overall. Thus, the following ten processes are primarily about building traffic and through it, attention. #10 - Targeting Unmonetized Searches * Ingredients: KW research tools like Yahoo!'s KW Selector Tool, Wordtracker & KWDiscovery + Overture's View Bids Tool and Google's KW Tool * Process: Identify some relatively high-traffic search terms or phrases that have a very rough relationship with your industry, business or site but have little to no advertisers buying keyword advertising. For $0.10 a click (sometimes less), you can build your branding and your site's visibility. Make sure to serve up great content that targets exactly what the searchers want - a list of resources, an informational how-to article or the like. If you deliver great results in a search where you're the only advertiser, searchers will remember you, re-visit you and, occassionaly, write about and link to you. * Results: Campaigns of this size can be anywhere from a few dozen to a few thousand visitors per day depending on your budget. In either case, be sure to have some action items for visitors to follow and watch your analytics like a hawk to ensure that you're bringing in real value with the terms you've chosen (i.e. if your abandonment rate is 75%+, you need to tweak something). * Examples: On this one, its very hard to give examples without giving away clients or potentially spoiling opportunities, but luckily, Graywolf has a perfect example in his Pirates of the Caribbean post, where there's a lot of searches trending that way and no advertisers - a perfect opportunity for the right player to get in the game (pun intended). Google Search for McDonalds Pirates of the Caribbean Note the lack of ads... #9 - Creating Controversy * Ingredients: A passionate audience or community with strong (and hopefully misguided) feelings about a subject, person, company, etc. * Process: Create content through a blog, article, report or statistics that challenges commonly-held beliefs or assumptions or specifically challenges the views of a very popular person or organization. Be prepared to defend your positions, write about them in comments on blogs, in forums, chatrooms, online groups and wherever appropriate. Sometimes, you can even leverage the editorial section of a newspaper and re-print online. * Results: Heavy traffic levels come through multiple channels, but your biggest source is often the direct response of the disagreeing party. Be sure you're handling the dispute in a professional and even-handed manner and you can earn a respectable following. It's all dependent on industry and size, but a between a few hundred and a few thousand RSS subscriptions are usually on the table. * Examples: Dead2.0 (who I posted about earlier today) makes a great example, and Danny's post at SEW about his Google hates also follows along this tradition. Dead 2.0 Dead 2.0 combines controversy and a Top 11 List #8 - Maps & Mashups * Ingredients: Google Maps, Yahoo! Beta Maps, MSN Virtual Earth, etc. + some good geographic data * Process: This doesn't neccessarily require a map mashup, but they do make a compelling and timely example. Utilizing geographic data and a maps API system, you can create a very cool tool on your site that combines the two in a graphical, fun-to-use and highly-linkable way. Even sites in the most boring of sectors can employ this strategy by mapping things like their own industry's stats from census data or concentrations of relevant physical locations. If you're an optomotrist, why not map all the optometrists in your state/country (using a directory of some kind that you re-write into XML or tabular data) and mash it up with areas of high-tech concentrations (attempting to prove/disprove that techies who stare at their monitors all day need vision care). * Results: Getting picked up by some of the major map mashup reporting blogs like Ajaxian (if you employ it well) or Maps Mania can bring many thousands of visitors in a say. Longer tail traffic sources often feed off these and send additional visitors over time. The holy grail here is to be mentioned on the example pages by the sources (the map API folks or directory/data source) which can bring a constant stream of thousands each day. * Examples: Matt's IP to Location tool is a good one, as is Geology.com's Meteor Map, the famous HousingMaps and the hypercool FlickrMaps. FlickrMaps Mashup Screenshot Flickr Maps Mashup - Showing Photos from San Francisco #7 - Event Coverage * Ingredients: A popular, well-attended event with a particular industry theme and a passionate writer who makes friends wherever they go. * Process: Go to the event, cover as best you can - make friends, take copious, detailed notes, go to the bars afterwards, shoot photos and videos and, most importantly, let everyone there know that you'll have the coverage on your site in the next few days. Time is of the essence here, but once you've got a great writeup (with photos!), send emails to your event contacts to help boost the buzz. * Results: Depending on the size of the event and the people you form connections with, this can drive thousands or even tens of thousands to the site. Covering something private (with permission), exclusive or underground can be even more rewarding, though big, public events often make an easier starting point. * Examples: We covered the SES NYC 2005 show to great effect and the Washington Post currently has a terrific blog covering tech shows and events. Washington Post Tech Event Coverage Blog The Washington Post's Technology Blog on Events #6 - Top Ten Lists * Ingredients: A great idea and ten little numbers. * Process: This might be the easiest of the bunch, but it's also the hardest to make work consistently. Top ten lists are everywhere and unless yours is particularly well-targeted, well-timed and well-marketed, it might end-up fizzling. The keys to great lists are - knowing your audience, knowing your subject matter (and writing as an expert) and presentation (the right content at the right time read by the right people). Tricky? Yes. Worthwhile? Absolutely. * Results: We've seen top 10, 5 and 20 lists make it onto Digg, Slashdot and even into the mainstream press. While tens or hundreds of thousands of visitors certainly isn't the norm, it can definitely be your goal. * Examples: Letterman's Top Ten might be the most famous, but on the web, Nielsen's Top Ten Web Design Mistakes and the recent Top 10 Unintentionally Worst Company URLs (that made both del.icio.us/popular and Digg) are good examples. David Letterman's Top Ten List The Late Show's Top Ten Lists Online #5 - Online Tools * Ingredients: A service that you can code into a tool to save someone time, effort, money or, alternatively, provide entertainment (plus a solid developer, preferrably skilled in AJAX). * Process: Tools aren't always able to attract visitors independently, so much like mashups, you'll need to do some promotion. Fortunately, there are dozens of online tool lists and plenty of folks blogging about their creation (like the aforementioned Ajaxian). The tool itself needs to serve a real purpose (or make people laugh) and it needs to be unique. If you're in the retail industry, imagine a tool that could be used to help visitors custom create a product, or organize a set of products in a useful, humorous or fun way. For B2B, cost calculators for customers can be useful, but are often un-exciting. Imagine how you can expand the use of your services to fit a wide audience, then make it fun and interactive. * Results: Tools can generate traffic slowly over time, or they can have huge bursts. Often, they spread virally through email and social networks if they're built right (and look great - so pay attention to #4, too). * Examples: SEOmoz's page strength tool got a bit too popular last week and crashed our server. It threatened to do it again yesterday. Some other great tools include this activity/calorie calculator from the Fitness Jumpsite and the website Hipcal, an online calendar tool. Page Strength Tool SEOmoz's Page Strength Tool from Last Week #4- Graphic & Web Design * Ingredients: A useful site, a talented CSS designer and a list of design portal sites (this one and this one come in handy). * Process: Re-design your existing site to the best of your ability. Use pure CSS, graphics, color and layout that mesh well and make it not only easy to use your site, but aesthetically remarkable, too. If you're struggling for inspiration, look at the sites that make it to the front page of this site. * Results: The design portals themselves can send 1-2 thousand uniques per day if you make their front pages, but the additional value you'll get from other bloggers and sites picking you up once you make it there is also worthwhile. * Examples: There are thousands - as I noted before, just look at CSS Thesis or CSSBeauty to get the idea. Even a dentist's office site or a manufacturer of toilet seats can get traffic here. CSS Thesis Screenshot CSS Thesis from Veracon.net #3 - Leveraging Social Networks * Ingredients: Solid, targeted content, a writer who can create compelling titles and descriptions and this list of social sharing sites (from Ekstreme's Socializer Tool). * Process: Create great content (from one of the ideas here or something totally unique), then submit it to the major social bookmarking and link sharing services. You can also use this tactic in a long-tail fashion by tagging many small pieces of solid, but unremarkable content to services like del.icio.us, technorati, etc. with regularity. * Results: Digg's traffic effect is well known, as is Slashdot's, but even the smaller services like Reddit, Furl, Shadows and StumbleUpon can send several thousand visitors to the site. Rand's StumbleUpon Profile Rand's StumbleUpon Profile #2 - Blogging & Blog Comments * Ingredients: A blog, some elbow grease and a tactful, savvy, industry writer. * Process: Regularly blogging about your industry, passion or profession can have enormous payoff if done properly. There's a host of considerations, but for the purposes of this short list, it's enough to simply blog well and take advantage of the inherent traffic provided by blog & RSS feed directories, tagging your posts at Technorati and commenting thoughfully and intelligently around the blogosphere. Even though those links don't get link credit (due to nofollow), you'll get clicks and attention if your comments are intelligent and provocative. * Results: A successful blog can be the biggest marketing tool and online traffic source for many small and medium business websites. But, be prepared to giving it love and attention, as the value may be best felt after months or years of writing. * Examples: There are tens of thousands of great blogs, but a few non sequiter favorites include Better Living through Design, Montreal Food, Re-Imagineering and Creating Passionate Users. Disney's Re-Imagineering Blog Disney & Pixar's Re-Imagineering Blog #1 - Reporting Remarkable News * Ingredients: A story that's so big, everyone will be writing about it and a talented writer who can passionately and effectively cover it. * Process: This is the same process that sells newspapers and makes journalists. But, in the case of the web, the news can be smaller, as long as it's deeply tied to your industry or sector. Being the first to report is good, but by also being the best report on the subject, you firmly establish yourself as an excellent source for the current news and the future. * Results: Some of the highest traffic boosts possible come from news reports as thousands of popular sites write about their own experience or opinion with the story and credit you, sending what can often be tens or even hundreds of thousands of visitors over a few days. * Examples: Techcrunch has a remarkable reputation and ability to get news before anyone else, and some specific reports, including Henk Van Ess's SearchBistro post on Google's human-reviewed SERPs and Slyck's coverage of torrent-favorite Pirate Bay's servers being snatched by police. TechCrunch Breaks News on Google Calendar TechCrunch Leaking News of Google Calendar #0 - Offering Something Incredible * Ingredients: An idea whose time has come. * Process: We're cheating by putting a #0, and cheating again because there's no set formula for this one - it's a build-it-and-they-will-come product. If you launch a site with goods, services or a gimmick that is simply irressistable, massively useful, universally appealing and hard to live without once you've tried it, rest assured that the Internet will respond by sending you appropriately stratospheric levels of traffic. * Results: These are the sites generating millions of uniques each day - traffic that borders on the insane. * Examples: Think Zillow, Flickr, Craigslist, Kayak. In a smaller way, our Web2.0Awards met some of these criteria and received a few hundred thousand visitors as a reward. Zillow's Home Page Screenshot Zillow.com's Home Price Valuation System These tactics can very easily fit under the umbrella-term "linkbait," though not all of them are as useful for the purpose of link growth as brand awareness. If you've got stategies of your own to share or insights about how these can be tweaked and optimized, please do share.

2010-10-20T07:52:00.003-07:00

In the last six months, we've been lucky enough to help quite a few companies and websites drive significant traffic to their sites. Many of these campaigns have been constructed around the goal of building search engine rankings, as this is our primary business, but we've also found that our ability has given us great power in the fields of brand-awareness and marketing overall. Thus, the following ten processes are primarily about building traffic and through it, attention.
#10 - Targeting Unmonetized Searches

Ingredients: KW research tools like Yahoo!'s KW Selector Tool, Wordtracker & KWDiscovery + Overture's View Bids Tool and Google's KW Tool
Process: Identify some relatively high-traffic search terms or phrases that have a very rough relationship with your industry, business or site but have little to no advertisers buying keyword advertising. For $0.10 a click (sometimes less), you can build your branding and your site's visibility. Make sure to serve up great content that targets exactly what the searchers want - a list of resources, an informational how-to article or the like. If you deliver great results in a search where you're the only advertiser, searchers will remember you, re-visit you and, occassionaly, write about and link to you.
Results: Campaigns of this size can be anywhere from a few dozen to a few thousand visitors per day depending on your budget. In either case, be sure to have some action items for visitors to follow and watch your analytics like a hawk to ensure that you're bringing in real value with the terms you've chosen (i.e. if your abandonment rate is 75%+, you need to tweak something).
Examples: On this one, its very hard to give examples without giving away clients or potentially spoiling opportunities, but luckily, Graywolf has a perfect example in his Pirates of the Caribbean post, where there's a lot of searches trending that way and no advertisers - a perfect opportunity for the right player to get in the game (pun intended).

Note the lack of ads...

#9 - Creating Controversy

Ingredients: A passionate audience or community with strong (and hopefully misguided) feelings about a subject, person, company, etc.
Process: Create content through a blog, article, report or statistics that challenges commonly-held beliefs or assumptions or specifically challenges the views of a very popular person or organization. Be prepared to defend your positions, write about them in comments on blogs, in forums, chatrooms, online groups and wherever appropriate. Sometimes, you can even leverage the editorial section of a newspaper and re-print online.
Results: Heavy traffic levels come through multiple channels, but your biggest source is often the direct response of the disagreeing party. Be sure you're handling the dispute in a professional and even-handed manner and you can earn a respectable following. It's all dependent on industry and size, but a between a few hundred and a few thousand RSS subscriptions are usually on the table.
Examples: Dead2.0 (who I posted about earlier today) makes a great example, and Danny's post at SEW about his Google hates also follows along this tradition.

Dead 2.0 combines controversy and a Top 11 List

#8 - Maps & Mashups

Ingredients: Google Maps, Yahoo! Beta Maps, MSN Virtual Earth, etc. + some good geographic data
Process: This doesn't neccessarily require a map mashup, but they do make a compelling and timely example. Utilizing geographic data and a maps API system, you can create a very cool tool on your site that combines the two in a graphical, fun-to-use and highly-linkable way. Even sites in the most boring of sectors can employ this strategy by mapping things like their own industry's stats from census data or concentrations of relevant physical locations. If you're an optomotrist, why not map all the optometrists in your state/country (using a directory of some kind that you re-write into XML or tabular data) and mash it up with areas of high-tech concentrations (attempting to prove/disprove that techies who stare at their monitors all day need vision care).
Results: Getting picked up by some of the major map mashup reporting blogs like Ajaxian (if you employ it well) or Maps Mania can bring many thousands of visitors in a say. Longer tail traffic sources often feed off these and send additional visitors over time. The holy grail here is to be mentioned on the example pages by the sources (the map API folks or directory/data source) which can bring a constant stream of thousands each day.
Examples: Matt's IP to Location tool is a good one, as is Geology.com's Meteor Map, the famous HousingMaps and the hypercool FlickrMaps.

Flickr Maps Mashup - Showing Photos from San Francisco

#7 - Event Coverage

Ingredients: A popular, well-attended event with a particular industry theme and a passionate writer who makes friends wherever they go.
Process: Go to the event, cover as best you can - make friends, take copious, detailed notes, go to the bars afterwards, shoot photos and videos and, most importantly, let everyone there know that you'll have the coverage on your site in the next few days. Time is of the essence here, but once you've got a great writeup (with photos!), send emails to your event contacts to help boost the buzz.
Results: Depending on the size of the event and the people you form connections with, this can drive thousands or even tens of thousands to the site. Covering something private (with permission), exclusive or underground can be even more rewarding, though big, public events often make an easier starting point.
Examples: We covered the SES NYC 2005 show to great effect and the Washington Post currently has a terrific blog covering tech shows and events.

The Washington Post's Technology Blog on Events

#6 - Top Ten Lists

Ingredients: A great idea and ten little numbers.
Process: This might be the easiest of the bunch, but it's also the hardest to make work consistently. Top ten lists are everywhere and unless yours is particularly well-targeted, well-timed and well-marketed, it might end-up fizzling. The keys to great lists are - knowing your audience, knowing your subject matter (and writing as an expert) and presentation (the right content at the right time read by the right people). Tricky? Yes. Worthwhile? Absolutely.
Results: We've seen top 10, 5 and 20 lists make it onto Digg, Slashdot and even into the mainstream press. While tens or hundreds of thousands of visitors certainly isn't the norm, it can definitely be your goal.
Examples: Letterman's Top Ten might be the most famous, but on the web, Nielsen's Top Ten Web Design Mistakes and the recent Top 10 Unintentionally Worst Company URLs (that made both del.icio.us/popular and Digg) are good examples.

The Late Show's Top Ten Lists Online

#5 - Online Tools

Ingredients: A service that you can code into a tool to save someone time, effort, money or, alternatively, provide entertainment (plus a solid developer, preferrably skilled in AJAX).
Process: Tools aren't always able to attract visitors independently, so much like mashups, you'll need to do some promotion. Fortunately, there are dozens of online tool lists and plenty of folks blogging about their creation (like the aforementioned Ajaxian). The tool itself needs to serve a real purpose (or make people laugh) and it needs to be unique. If you're in the retail industry, imagine a tool that could be used to help visitors custom create a product, or organize a set of products in a useful, humorous or fun way. For B2B, cost calculators for customers can be useful, but are often un-exciting. Imagine how you can expand the use of your services to fit a wide audience, then make it fun and interactive.
Results: Tools can generate traffic slowly over time, or they can have huge bursts. Often, they spread virally through email and social networks if they're built right (and look great - so pay attention to #4, too).
Examples: SEOmoz's page strength tool got a bit too popular last week and crashed our server. It threatened to do it again yesterday. Some other great tools include this activity/calorie calculator from the Fitness Jumpsite and the website Hipcal, an online calendar tool.

SEOmoz's Page Strength Tool from Last Week

#4- Graphic & Web Design

Ingredients: A useful site, a talented CSS designer and a list of design portal sites (this one and this one come in handy).
Process: Re-design your existing site to the best of your ability. Use pure CSS, graphics, color and layout that mesh well and make it not only easy to use your site, but aesthetically remarkable, too. If you're struggling for inspiration, look at the sites that make it to the front page of this site.
Results: The design portals themselves can send 1-2 thousand uniques per day if you make their front pages, but the additional value you'll get from other bloggers and sites picking you up once you make it there is also worthwhile.
Examples: There are thousands - as I noted before, just look at CSS Thesis or CSSBeauty to get the idea. Even a dentist's office site or a manufacturer of toilet seats can get traffic here.

CSS Thesis from Veracon.net

#3 - Leveraging Social Networks

Ingredients: Solid, targeted content, a writer who can create compelling titles and descriptions and this list of social sharing sites (from Ekstreme's Socializer Tool).
Process: Create great content (from one of the ideas here or something totally unique), then submit it to the major social bookmarking and link sharing services. You can also use this tactic in a long-tail fashion by tagging many small pieces of solid, but unremarkable content to services like del.icio.us, technorati, etc. with regularity.
Results: Digg's traffic effect is well known, as is Slashdot's, but even the smaller services like Reddit, Furl, Shadows and StumbleUpon can send several thousand visitors to the site.

Rand's StumbleUpon Profile

#2 - Blogging & Blog Comments

Ingredients: A blog, some elbow grease and a tactful, savvy, industry writer.
Process: Regularly blogging about your industry, passion or profession can have enormous payoff if done properly. There's a host of considerations, but for the purposes of this short list, it's enough to simply blog well and take advantage of the inherent traffic provided by blog & RSS feed directories, tagging your posts at Technorati and commenting thoughfully and intelligently around the blogosphere. Even though those links don't get link credit (due to nofollow), you'll get clicks and attention if your comments are intelligent and provocative.
Results: A successful blog can be the biggest marketing tool and online traffic source for many small and medium business websites. But, be prepared to giving it love and attention, as the value may be best felt after months or years of writing.
Examples: There are tens of thousands of great blogs, but a few non sequiter favorites include Better Living through Design, Montreal Food, Re-Imagineering and Creating Passionate Users.

Disney & Pixar's Re-Imagineering Blog

#1 - Reporting Remarkable News

Ingredients: A story that's so big, everyone will be writing about it and a talented writer who can passionately and effectively cover it.
Process: This is the same process that sells newspapers and makes journalists. But, in the case of the web, the news can be smaller, as long as it's deeply tied to your industry or sector. Being the first to report is good, but by also being the best report on the subject, you firmly establish yourself as an excellent source for the current news and the future.
Results: Some of the highest traffic boosts possible come from news reports as thousands of popular sites write about their own experience or opinion with the story and credit you, sending what can often be tens or even hundreds of thousands of visitors over a few days.
Examples: Techcrunch has a remarkable reputation and ability to get news before anyone else, and some specific reports, including Henk Van Ess's SearchBistro post on Google's human-reviewed SERPs and Slyck's coverage of torrent-favorite Pirate Bay's servers being snatched by police.

TechCrunch Leaking News of Google Calendar

#0 - Offering Something Incredible

Ingredients: An idea whose time has come.
Process: We're cheating by putting a #0, and cheating again because there's no set formula for this one - it's a build-it-and-they-will-come product. If you launch a site with goods, services or a gimmick that is simply irressistable, massively useful, universally appealing and hard to live without once you've tried it, rest assured that the Internet will respond by sending you appropriately stratospheric levels of traffic.
Results: These are the sites generating millions of uniques each day - traffic that borders on the insane.
Examples: Think Zillow, Flickr, Craigslist, Kayak. In a smaller way, our Web2.0Awards met some of these criteria and received a few hundred thousand visitors as a reward.

Zillow.com's Home Price Valuation System

These tactics can very easily fit under the umbrella-term "linkbait," though not all of them are as useful for the purpose of link growth as brand awareness. If you've got stategies of your own to share or insights about how these can be tweaked and optimized, please do share.

10 Remarkably Effective Strategies for Driving Traffic randfish SEO

2010-10-20T07:52:00.002-07:00

Ingredients: KW research tools like Yahoo!'s KW Selector Tool, Wordtracker & KWDiscovery + Overture's View Bids Tool and Google's KW Tool
Process: Identify some relatively high-traffic search terms or phrases that have a very rough relationship with your industry, business or site but have little to no advertisers buying keyword advertising. For $0.10 a click (sometimes less), you can build your branding and your site's visibility. Make sure to serve up great content that targets exactly what the searchers want - a list of resources, an informational how-to article or the like. If you deliver great results in a search where you're the only advertiser, searchers will remember you, re-visit you and, occassionaly, write about and link to you.
Results: Campaigns of this size can be anywhere from a few dozen to a few thousand visitors per day depending on your budget. In either case, be sure to have some action items for visitors to follow and watch your analytics like a hawk to ensure that you're bringing in real value with the terms you've chosen (i.e. if your abandonment rate is 75%+, you need to tweak something).
Examples: On this one, its very hard to give examples without giving away clients or potentially spoiling opportunities, but luckily, Graywolf has a perfect example in his Pirates of the Caribbean post, where there's a lot of searches trending that way and no advertisers - a perfect opportunity for the right player to get in the game (pun intended).

Note the lack of ads...

#9 - Creating Controversy

Ingredients: A passionate audience or community with strong (and hopefully misguided) feelings about a subject, person, company, etc.
Process: Create content through a blog, article, report or statistics that challenges commonly-held beliefs or assumptions or specifically challenges the views of a very popular person or organization. Be prepared to defend your positions, write about them in comments on blogs, in forums, chatrooms, online groups and wherever appropriate. Sometimes, you can even leverage the editorial section of a newspaper and re-print online.
Results: Heavy traffic levels come through multiple channels, but your biggest source is often the direct response of the disagreeing party. Be sure you're handling the dispute in a professional and even-handed manner and you can earn a respectable following. It's all dependent on industry and size, but a between a few hundred and a few thousand RSS subscriptions are usually on the table.
Examples: Dead2.0 (who I posted about earlier today) makes a great example, and Danny's post at SEW about his Google hates also follows along this tradition.

Dead 2.0 combines controversy and a Top 11 List

#8 - Maps & Mashups

Ingredients: Google Maps, Yahoo! Beta Maps, MSN Virtual Earth, etc. + some good geographic data
Process: This doesn't neccessarily require a map mashup, but they do make a compelling and timely example. Utilizing geographic data and a maps API system, you can create a very cool tool on your site that combines the two in a graphical, fun-to-use and highly-linkable way. Even sites in the most boring of sectors can employ this strategy by mapping things like their own industry's stats from census data or concentrations of relevant physical locations. If you're an optomotrist, why not map all the optometrists in your state/country (using a directory of some kind that you re-write into XML or tabular data) and mash it up with areas of high-tech concentrations (attempting to prove/disprove that techies who stare at their monitors all day need vision care).
Results: Getting picked up by some of the major map mashup reporting blogs like Ajaxian (if you employ it well) or Maps Mania can bring many thousands of visitors in a say. Longer tail traffic sources often feed off these and send additional visitors over time. The holy grail here is to be mentioned on the example pages by the sources (the map API folks or directory/data source) which can bring a constant stream of thousands each day.
Examples: Matt's IP to Location tool is a good one, as is Geology.com's Meteor Map, the famous HousingMaps and the hypercool FlickrMaps.

Flickr Maps Mashup - Showing Photos from San Francisco

#7 - Event Coverage

Ingredients: A popular, well-attended event with a particular industry theme and a passionate writer who makes friends wherever they go.
Process: Go to the event, cover as best you can - make friends, take copious, detailed notes, go to the bars afterwards, shoot photos and videos and, most importantly, let everyone there know that you'll have the coverage on your site in the next few days. Time is of the essence here, but once you've got a great writeup (with photos!), send emails to your event contacts to help boost the buzz.
Results: Depending on the size of the event and the people you form connections with, this can drive thousands or even tens of thousands to the site. Covering something private (with permission), exclusive or underground can be even more rewarding, though big, public events often make an easier starting point.
Examples: We covered the SES NYC 2005 show to great effect and the Washington Post currently has a terrific blog covering tech shows and events.

The Washington Post's Technology Blog on Events

#6 - Top Ten Lists

Ingredients: A great idea and ten little numbers.
Process: This might be the easiest of the bunch, but it's also the hardest to make work consistently. Top ten lists are everywhere and unless yours is particularly well-targeted, well-timed and well-marketed, it might end-up fizzling. The keys to great lists are - knowing your audience, knowing your subject matter (and writing as an expert) and presentation (the right content at the right time read by the right people). Tricky? Yes. Worthwhile? Absolutely.
Results: We've seen top 10, 5 and 20 lists make it onto Digg, Slashdot and even into the mainstream press. While tens or hundreds of thousands of visitors certainly isn't the norm, it can definitely be your goal.
Examples: Letterman's Top Ten might be the most famous, but on the web, Nielsen's Top Ten Web Design Mistakes and the recent Top 10 Unintentionally Worst Company URLs (that made both del.icio.us/popular and Digg) are good examples.

The Late Show's Top Ten Lists Online

#5 - Online Tools

Ingredients: A service that you can code into a tool to save someone time, effort, money or, alternatively, provide entertainment (plus a solid developer, preferrably skilled in AJAX).
Process: Tools aren't always able to attract visitors independently, so much like mashups, you'll need to do some promotion. Fortunately, there are dozens of online tool lists and plenty of folks blogging about their creation (like the aforementioned Ajaxian). The tool itself needs to serve a real purpose (or make people laugh) and it needs to be unique. If you're in the retail industry, imagine a tool that could be used to help visitors custom create a product, or organize a set of products in a useful, humorous or fun way. For B2B, cost calculators for customers can be useful, but are often un-exciting. Imagine how you can expand the use of your services to fit a wide audience, then make it fun and interactive.
Results: Tools can generate traffic slowly over time, or they can have huge bursts. Often, they spread virally through email and social networks if they're built right (and look great - so pay attention to #4, too).
Examples: SEOmoz's page strength tool got a bit too popular last week and crashed our server. It threatened to do it again yesterday. Some other great tools include this activity/calorie calculator from the Fitness Jumpsite and the website Hipcal, an online calendar tool.

SEOmoz's Page Strength Tool from Last Week

#4- Graphic & Web Design

Ingredients: A useful site, a talented CSS designer and a list of design portal sites (this one and this one come in handy).
Process: Re-design your existing site to the best of your ability. Use pure CSS, graphics, color and layout that mesh well and make it not only easy to use your site, but aesthetically remarkable, too. If you're struggling for inspiration, look at the sites that make it to the front page of this site.
Results: The design portals themselves can send 1-2 thousand uniques per day if you make their front pages, but the additional value you'll get from other bloggers and sites picking you up once you make it there is also worthwhile.
Examples: There are thousands - as I noted before, just look at CSS Thesis or CSSBeauty to get the idea. Even a dentist's office site or a manufacturer of toilet seats can get traffic here.

CSS Thesis from Veracon.net

#3 - Leveraging Social Networks

Ingredients: Solid, targeted content, a writer who can create compelling titles and descriptions and this list of social sharing sites (from Ekstreme's Socializer Tool).
Process: Create great content (from one of the ideas here or something totally unique), then submit it to the major social bookmarking and link sharing services. You can also use this tactic in a long-tail fashion by tagging many small pieces of solid, but unremarkable content to services like del.icio.us, technorati, etc. with regularity.
Results: Digg's traffic effect is well known, as is Slashdot's, but even the smaller services like Reddit, Furl, Shadows and StumbleUpon can send several thousand visitors to the site.

Rand's StumbleUpon Profile

#2 - Blogging & Blog Comments

Ingredients: A blog, some elbow grease and a tactful, savvy, industry writer.
Process: Regularly blogging about your industry, passion or profession can have enormous payoff if done properly. There's a host of considerations, but for the purposes of this short list, it's enough to simply blog well and take advantage of the inherent traffic provided by blog & RSS feed directories, tagging your posts at Technorati and commenting thoughfully and intelligently around the blogosphere. Even though those links don't get link credit (due to nofollow), you'll get clicks and attention if your comments are intelligent and provocative.
Results: A successful blog can be the biggest marketing tool and online traffic source for many small and medium business websites. But, be prepared to giving it love and attention, as the value may be best felt after months or years of writing.
Examples: There are tens of thousands of great blogs, but a few non sequiter favorites include Better Living through Design, Montreal Food, Re-Imagineering and Creating Passionate Users.

Disney & Pixar's Re-Imagineering Blog

#1 - Reporting Remarkable News

Ingredients: A story that's so big, everyone will be writing about it and a talented writer who can passionately and effectively cover it.
Process: This is the same process that sells newspapers and makes journalists. But, in the case of the web, the news can be smaller, as long as it's deeply tied to your industry or sector. Being the first to report is good, but by also being the best report on the subject, you firmly establish yourself as an excellent source for the current news and the future.
Results: Some of the highest traffic boosts possible come from news reports as thousands of popular sites write about their own experience or opinion with the story and credit you, sending what can often be tens or even hundreds of thousands of visitors over a few days.
Examples: Techcrunch has a remarkable reputation and ability to get news before anyone else, and some specific reports, including Henk Van Ess's SearchBistro post on Google's human-reviewed SERPs and Slyck's coverage of torrent-favorite Pirate Bay's servers being snatched by police.

TechCrunch Leaking News of Google Calendar

#0 - Offering Something Incredible

Ingredients: An idea whose time has come.
Process: We're cheating by putting a #0, and cheating again because there's no set formula for this one - it's a build-it-and-they-will-come product. If you launch a site with goods, services or a gimmick that is simply irressistable, massively useful, universally appealing and hard to live without once you've tried it, rest assured that the Internet will respond by sending you appropriately stratospheric levels of traffic.
Results: These are the sites generating millions of uniques each day - traffic that borders on the insane.
Examples: Think Zillow, Flickr, Craigslist, Kayak. In a smaller way, our Web2.0Awards met some of these criteria and received a few hundred thousand visitors as a reward.

Zillow.com's Home Price Valuation System

10 Remarkably Effective Strategies for Driving Traffic randfish SEO

2010-10-20T07:52:00.001-07:00

Ingredients: KW research tools like Yahoo!'s KW Selector Tool, Wordtracker & KWDiscovery + Overture's View Bids Tool and Google's KW Tool
Process: Identify some relatively high-traffic search terms or phrases that have a very rough relationship with your industry, business or site but have little to no advertisers buying keyword advertising. For $0.10 a click (sometimes less), you can build your branding and your site's visibility. Make sure to serve up great content that targets exactly what the searchers want - a list of resources, an informational how-to article or the like. If you deliver great results in a search where you're the only advertiser, searchers will remember you, re-visit you and, occassionaly, write about and link to you.
Results: Campaigns of this size can be anywhere from a few dozen to a few thousand visitors per day depending on your budget. In either case, be sure to have some action items for visitors to follow and watch your analytics like a hawk to ensure that you're bringing in real value with the terms you've chosen (i.e. if your abandonment rate is 75%+, you need to tweak something).
Examples: On this one, its very hard to give examples without giving away clients or potentially spoiling opportunities, but luckily, Graywolf has a perfect example in his Pirates of the Caribbean post, where there's a lot of searches trending that way and no advertisers - a perfect opportunity for the right player to get in the game (pun intended).

Note the lack of ads...

#9 - Creating Controversy

Ingredients: A passionate audience or community with strong (and hopefully misguided) feelings about a subject, person, company, etc.
Process: Create content through a blog, article, report or statistics that challenges commonly-held beliefs or assumptions or specifically challenges the views of a very popular person or organization. Be prepared to defend your positions, write about them in comments on blogs, in forums, chatrooms, online groups and wherever appropriate. Sometimes, you can even leverage the editorial section of a newspaper and re-print online.
Results: Heavy traffic levels come through multiple channels, but your biggest source is often the direct response of the disagreeing party. Be sure you're handling the dispute in a professional and even-handed manner and you can earn a respectable following. It's all dependent on industry and size, but a between a few hundred and a few thousand RSS subscriptions are usually on the table.
Examples: Dead2.0 (who I posted about earlier today) makes a great example, and Danny's post at SEW about his Google hates also follows along this tradition.

Dead 2.0 combines controversy and a Top 11 List

#8 - Maps & Mashups

Ingredients: Google Maps, Yahoo! Beta Maps, MSN Virtual Earth, etc. + some good geographic data
Process: This doesn't neccessarily require a map mashup, but they do make a compelling and timely example. Utilizing geographic data and a maps API system, you can create a very cool tool on your site that combines the two in a graphical, fun-to-use and highly-linkable way. Even sites in the most boring of sectors can employ this strategy by mapping things like their own industry's stats from census data or concentrations of relevant physical locations. If you're an optomotrist, why not map all the optometrists in your state/country (using a directory of some kind that you re-write into XML or tabular data) and mash it up with areas of high-tech concentrations (attempting to prove/disprove that techies who stare at their monitors all day need vision care).
Results: Getting picked up by some of the major map mashup reporting blogs like Ajaxian (if you employ it well) or Maps Mania can bring many thousands of visitors in a say. Longer tail traffic sources often feed off these and send additional visitors over time. The holy grail here is to be mentioned on the example pages by the sources (the map API folks or directory/data source) which can bring a constant stream of thousands each day.
Examples: Matt's IP to Location tool is a good one, as is Geology.com's Meteor Map, the famous HousingMaps and the hypercool FlickrMaps.

Flickr Maps Mashup - Showing Photos from San Francisco

#7 - Event Coverage

Ingredients: A popular, well-attended event with a particular industry theme and a passionate writer who makes friends wherever they go.
Process: Go to the event, cover as best you can - make friends, take copious, detailed notes, go to the bars afterwards, shoot photos and videos and, most importantly, let everyone there know that you'll have the coverage on your site in the next few days. Time is of the essence here, but once you've got a great writeup (with photos!), send emails to your event contacts to help boost the buzz.
Results: Depending on the size of the event and the people you form connections with, this can drive thousands or even tens of thousands to the site. Covering something private (with permission), exclusive or underground can be even more rewarding, though big, public events often make an easier starting point.
Examples: We covered the SES NYC 2005 show to great effect and the Washington Post currently has a terrific blog covering tech shows and events.

The Washington Post's Technology Blog on Events

#6 - Top Ten Lists

Ingredients: A great idea and ten little numbers.
Process: This might be the easiest of the bunch, but it's also the hardest to make work consistently. Top ten lists are everywhere and unless yours is particularly well-targeted, well-timed and well-marketed, it might end-up fizzling. The keys to great lists are - knowing your audience, knowing your subject matter (and writing as an expert) and presentation (the right content at the right time read by the right people). Tricky? Yes. Worthwhile? Absolutely.
Results: We've seen top 10, 5 and 20 lists make it onto Digg, Slashdot and even into the mainstream press. While tens or hundreds of thousands of visitors certainly isn't the norm, it can definitely be your goal.
Examples: Letterman's Top Ten might be the most famous, but on the web, Nielsen's Top Ten Web Design Mistakes and the recent Top 10 Unintentionally Worst Company URLs (that made both del.icio.us/popular and Digg) are good examples.

The Late Show's Top Ten Lists Online

#5 - Online Tools

Ingredients: A service that you can code into a tool to save someone time, effort, money or, alternatively, provide entertainment (plus a solid developer, preferrably skilled in AJAX).
Process: Tools aren't always able to attract visitors independently, so much like mashups, you'll need to do some promotion. Fortunately, there are dozens of online tool lists and plenty of folks blogging about their creation (like the aforementioned Ajaxian). The tool itself needs to serve a real purpose (or make people laugh) and it needs to be unique. If you're in the retail industry, imagine a tool that could be used to help visitors custom create a product, or organize a set of products in a useful, humorous or fun way. For B2B, cost calculators for customers can be useful, but are often un-exciting. Imagine how you can expand the use of your services to fit a wide audience, then make it fun and interactive.
Results: Tools can generate traffic slowly over time, or they can have huge bursts. Often, they spread virally through email and social networks if they're built right (and look great - so pay attention to #4, too).
Examples: SEOmoz's page strength tool got a bit too popular last week and crashed our server. It threatened to do it again yesterday. Some other great tools include this activity/calorie calculator from the Fitness Jumpsite and the website Hipcal, an online calendar tool.

SEOmoz's Page Strength Tool from Last Week

#4- Graphic & Web Design

Ingredients: A useful site, a talented CSS designer and a list of design portal sites (this one and this one come in handy).
Process: Re-design your existing site to the best of your ability. Use pure CSS, graphics, color and layout that mesh well and make it not only easy to use your site, but aesthetically remarkable, too. If you're struggling for inspiration, look at the sites that make it to the front page of this site.
Results: The design portals themselves can send 1-2 thousand uniques per day if you make their front pages, but the additional value you'll get from other bloggers and sites picking you up once you make it there is also worthwhile.
Examples: There are thousands - as I noted before, just look at CSS Thesis or CSSBeauty to get the idea. Even a dentist's office site or a manufacturer of toilet seats can get traffic here.

CSS Thesis from Veracon.net

#3 - Leveraging Social Networks

Ingredients: Solid, targeted content, a writer who can create compelling titles and descriptions and this list of social sharing sites (from Ekstreme's Socializer Tool).
Process: Create great content (from one of the ideas here or something totally unique), then submit it to the major social bookmarking and link sharing services. You can also use this tactic in a long-tail fashion by tagging many small pieces of solid, but unremarkable content to services like del.icio.us, technorati, etc. with regularity.
Results: Digg's traffic effect is well known, as is Slashdot's, but even the smaller services like Reddit, Furl, Shadows and StumbleUpon can send several thousand visitors to the site.

Rand's StumbleUpon Profile

#2 - Blogging & Blog Comments

Ingredients: A blog, some elbow grease and a tactful, savvy, industry writer.
Process: Regularly blogging about your industry, passion or profession can have enormous payoff if done properly. There's a host of considerations, but for the purposes of this short list, it's enough to simply blog well and take advantage of the inherent traffic provided by blog & RSS feed directories, tagging your posts at Technorati and commenting thoughfully and intelligently around the blogosphere. Even though those links don't get link credit (due to nofollow), you'll get clicks and attention if your comments are intelligent and provocative.
Results: A successful blog can be the biggest marketing tool and online traffic source for many small and medium business websites. But, be prepared to giving it love and attention, as the value may be best felt after months or years of writing.
Examples: There are tens of thousands of great blogs, but a few non sequiter favorites include Better Living through Design, Montreal Food, Re-Imagineering and Creating Passionate Users.

Disney & Pixar's Re-Imagineering Blog

#1 - Reporting Remarkable News

Ingredients: A story that's so big, everyone will be writing about it and a talented writer who can passionately and effectively cover it.
Process: This is the same process that sells newspapers and makes journalists. But, in the case of the web, the news can be smaller, as long as it's deeply tied to your industry or sector. Being the first to report is good, but by also being the best report on the subject, you firmly establish yourself as an excellent source for the current news and the future.
Results: Some of the highest traffic boosts possible come from news reports as thousands of popular sites write about their own experience or opinion with the story and credit you, sending what can often be tens or even hundreds of thousands of visitors over a few days.
Examples: Techcrunch has a remarkable reputation and ability to get news before anyone else, and some specific reports, including Henk Van Ess's SearchBistro post on Google's human-reviewed SERPs and Slyck's coverage of torrent-favorite Pirate Bay's servers being snatched by police.

TechCrunch Leaking News of Google Calendar

#0 - Offering Something Incredible

Ingredients: An idea whose time has come.
Process: We're cheating by putting a #0, and cheating again because there's no set formula for this one - it's a build-it-and-they-will-come product. If you launch a site with goods, services or a gimmick that is simply irressistable, massively useful, universally appealing and hard to live without once you've tried it, rest assured that the Internet will respond by sending you appropriately stratospheric levels of traffic.
Results: These are the sites generating millions of uniques each day - traffic that borders on the insane.
Examples: Think Zillow, Flickr, Craigslist, Kayak. In a smaller way, our Web2.0Awards met some of these criteria and received a few hundred thousand visitors as a reward.

Zillow.com's Home Price Valuation System

101 Ways to Build Link Popularity 101 Ways to Build Link Popularity

2010-10-20T07:14:00.001-07:00

By Aaron Wall and Andy Hagans.
Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for higher rankings.
Many of us have been hoping that it would go away. In Brett Tabke's 5/18 Robots.txt entry, he echoed a sentiment that many, many webmasters hold on to as a hope:

What happens to all those Wavers that think [i]Getting Links = SEO[/i] when that majority of the Google algo is devalued in various ways? Wavers built their fortunes on "links=seo". When that goes away, the Wavers have zero to hold on to.

The pertinent questions:

Will link building still be very important for rankings in the medium term?
When will link popularity be devalued in favor of other algo elements (that are less tedious, from a webmaster's point of view)?

The answers:

Sorry, but link building is still going to be the SEO trump card for the foreseeable future.
I wouldn't hold your breath for search engine algorithms to place less importance on link popularity until the Semantic Web arrives, or maybe when HTTP gets replaced by a new protocol. Because links are still the basic connector, the basic relationship, on the Web. And for the forseeable future they're going to be the easiest way for a computer program to judge the importance and trustworthiness of a Web page.

What will happen to the way search algorithms score links is already happening. The Google algo has become much more elegant and advanced, devaluing staggering amount of links that shouldn't count, and placing more emphasis on trusted links. And the trust and juice given by those links is then verified by elements like user data, domain age, and other relatively hard-to-spoof factors.
But please, don't fool yourself. Links that should count are still the key to rankings (in Google, at least — and MSN and Yahoo! are only a few short years behind). In that spirit, Aaron and I have created our 101 Ways to Build (and Not Build) Links. (Yeah, it just so happened that there were exactly 101!)
Oh, and mad props to our inspiration, 131 Legitimate Link Building Strategies, one of the original authority documents on link building. It was just getting a bit rusty, that's all ("Host your own Web Ring"?). Anyway, enjoy the update.

71 Good Ways to Build Links

Love for Lists

1. Build a "101 list". These get Dugg all the time, and often become "authority documents". People can't resist linking to these (hint, hint).
2. Create 10 easy tips to help you [insert topic here] articles. Again, these are exceptionally easy to link to.
3. Create extensive resource lists for a specific topic (see Mr Ploppy for inspiration).
4. Create a list of the top 10 myths for a specific category.
5. Create a list of gurus/experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks. (Sometimes flattery is the easiest way to strike up a good relationship with an "authority".)

Developing Authority & Being Easy to Link At

6. Make your content easy to understand so many people can understand and spread your message. (It's an accessibility thing.)
7. Put some effort in to minimize grammatical or spelling errors, especially if you need authoritative people like librarians to link to your site.
8. Have an easily accessible privacy policy and about section so your site seems more trustworthy. Including a picture of yourself may also help build your authority.

PPC as a Link Building Tool

9. Buy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site, regardless of the channel in which they found it, there is a possibility that they will link to you.

News & Syndication

10. Syndicate an article at EzineArticles, GoArticles, iSnare, etc. The great thing about good article sites is that their article pages actually rank highly and send highly qualified traffic.
11. Submit an article to industry news site. Have an SEO site? Write an article and submit to WebProNews. Have a site about BLANK? Submit to BLANKinformationalsite.com.
12. Syndicate a press release. Take the time to make it GOOD (compelling, newsworthy). Email it to some handpicked journalists and bloggers. Personalize the email message. For good measure, submit it to PRWeb, PRLeap, etc.
13. Track who picks up your articles or press releases. Offer them exclusive news or content.
14. Trade articles with other webmasters.
15. Email a few friends when you have important relevant news asking them for their feedback and/or if they would mind referencing it if they find your information useful.
16. Write about, and link to, companies with "in the news" pages. They link back to stories and blog posts which cover their developments. This is obviously easiest if you have a news section or blog. Do a Google search for [your industry + "in the news"].
17. Perform surveys and studies that make people feel important. If you can make other people feel important they will help do your marketing for you for free. Salary.com did a study on how underpaid mothers were, and they got many high quality links.

Directories, Meme Trackers & Social Bookmarking

18. This tip is an oldie but goodie: submit your site to DMOZ and other directories that allow free submissions.
19. Submit your site to paid directories. Another oldie. Just remember that quality matters.
20. Create your own topical directory about your field of interest. Obviously link to your own site, deeplinking to important content where possible. Of course, if you make it into a truly useful resource, it will attract links on its own.
21. Tag related sites on sites like Del.icio.us. If people find the sites you tag to be interesting, emotionally engaging, or timely they may follow the trail back to your site.
22. If you create something that is of great quality make sure you ask a few friends to tag it for you. If your site gets on the front page of Digg or on the Del.icio.us popular list, hundreds more bloggers will see your site, and potentially link to it.
23. Look at meme trackers to see what ideas are spreading. If you write about popular spreading ideas with plenty of original content (and link to some of the original resources), your site may get listed as a source on the meme tracker site.

Local & Business Links

24. Join the Better Business Bureau.
25. Get a link from your local chamber of commerce.
26. Submit your link to relevant city and state governmental resources. (Easier in some countries than in others.)
27. List your site at the local library's Web site.
28. See if your manufacturers or retailers or other business partners might be willing to link to your site.
29. Develop business relationships with non-competing businesses in the same field. Leverage these relationships online and off, by recommending each other via links and distributing each other's business cards.
30. Launch an affiliate program. Most of the links you pick up will not have SEO value, but the added exposure will almost always lead to additional "normal" links.

Easy Free Links

31. Depending on your category and offer, you will find Craigslist to be a cheap or free classified service.
32. It is pretty easy to ask or answer questions on Yahoo! Answers and provide links to relevant resources.
33. It is pretty easy to ask or answer questions on Google Groups and provide links to relevant resources.
34. If you run a fairly reputable company, create a page about it in the Wikipedia or in topic specific wikis. If it is hard to list your site directly, try to add links to other pages that link to your site.
35. It takes about 15 minutes to set up a topical Squidoo page, which you can use to look like an industry expert. Link to expert documents and popular useful tools in your fields, and also create a link back to your site.
36. Submit a story to Digg that links to an article on your site. You can also submit other content and have some of its link authority flow back to your profile page.
37. If you publish an RSS feed and your content is useful and regularly updated, some people will syndicate your RSS content (and some of those will provide linksâ€¦ unfortunately, some will not).
38. Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links and potentially read your site, link at your site, and/or buy your products.

Have a Big Heart for Reviews

39. Most brands are not well established online, so if your site has much authority, your review related content often ranks well.
40. Review relevant products on Amazon.com. We have seen this draw in direct customer enquiries and secondary links.
41. Create product lists on Amazon.com that review top products and also mention your background (LINK!).
42. Review related sites on Alexa to draw in related traffic streams.
43. Review products and services on shopping search engines like ePinions to help build your authority.
44. If you buy a product or service you really like and are good at leaving testimonials, many of those turn into links. Two testimonial writing tips — make them believable, and be specific where possible.

Blogs & the Blogosphere

45. Start a blog. Not just for the sake of having one. Post regularly and post great content. Good execution is what gets the links.
46. Link to other blogs from your blog. Outbound links are one of the cheapest forms of marketing available. Many bloggers also track who is linking to them or where their traffic comes from, so linking to them is an easy way to get noticed by some of them.
47. Comment on other blogs. Most of these comments will not provide much direct search engine value, but if your comments are useful, insightful, and relevant they can drive direct traffic. They also help make the other bloggers become aware of you, and they may start reading your blog and/or linking to it.
48. Technorati tag pages rank well in Yahoo! and MSN, and to a lesser extent in Google. Even if your blog is fairly new you can have your posts featured on the Technorati tag pages by tagging your posts with relevant tags.
49. If you create a blog make sure you list it in a few of the best blog directories.

Design as a Linking Element

50. Web 2.0-ify your site. People love to link to anything with AJAX. Even in the narrowest of niches, there is some kind of useful functionality you can build with AJAX.
51. Validate and 508 your site. This (indirect) method makes your site more trustworthy and linkable, especially from governmental sites or design-oriented communities. There are even a few authoritative directories of standards-compliant sites.
52. Order a beautiful CSS redesign. A nice design can get links from sites like CSS Vault.

Hire Help

53. Hire a publicist. Good old fashioned 'PR' (not PageRank) can still work wonders. Andy Hagans now offers a link baiting publicity service.
54. Hire a consultant. Yes, you can outsource link building. Just make sure to go with someone good. We recommend WeBuildPages, Debra Mastaler and, ahem, Andy Hagans.

Link Trading

55. Swap some links. What?! Did we really just recommend reciprocal link building? Yes, on a small scale, and with relevant partners that will send you traffic. Stay away from the link trading hubs and networks.
56. In case you didn't get the memo — when swapping links, try to get links from within the content of relevant content pages. Do not try to get links from pages that list hundreds of off topic link partners. Only seek link exchanges that you would consider pursuing even if search engines did not exist. Instead of thinking just about your topic when exchanging links, think about demographic audience sets.

Buying Sites, Renting Links & Advertisements

57. Rent some high quality links from a broker. Text Link Ads is the most reputable firm in this niche.
58. Rent some high quality links directly from Web sites. Sometimes the most powerful rented links come direct from sites not actively renting links.
59. Become a sponsor. All sorts of charities, contests, and conferences link to their sponsors. This can be a great way to gain visibility, links, and a warm feeling in your heart.
60. Sell items on eBay and offer to donate the profits to a charity. Many charities will link both to the eBay auction and to your site.
61. Many search algorithms seem biased toward older established sites. It may be faster to buy an old site with a strong link profile, and link it to your own site, than to try to start building authority links from scratch.

Use the Courts (Proceed with Caution)

62. Sue Google.
63. Get sued by a company people hate. When Aaron was sued by Traffic Power, he got hundreds or thousands of links, including links from sites like Wired and The Wall Street Journal.

Freebies & Giveaways

64. Hold a contest. Contests make great link bait. A few-hundred-dollar prize can result in thousands of dollars worth of editorial quality links. Enough said.
65. Build a tool collection. Original and useful tools (and collections of tools) get a lot of link love. What do you think ranking for mortgage calculator is worth?
66. Create and release open source site design templates for content management systems like Wordpress. Don't forget the "Designed by example.com" bit in the footer!
67. Offer free samples in exchange for feedback.
68. Release a Firefox extension. Make sure you have a download and/or support page on your site which people can link to.

Conferences & Social Interaction

69. It is easy to take pictures of important events and tell narratives about why they are important. Pictures of (drunk?) "celebrities" in your industry make great link bait.
70. Leverage new real world relationships into linking relationships. If you go to SEO related conferences, people like Tim Mayer, Matt Cutts, and Danny Sullivan are readily accessible. Similarly, in other industries, people who would normally seem inaccessible are exceptionally accessible at trade conferences. It is much easier to seem "real" in person. Once you create social relationships in person, it is easy to extend that onto the web.
71. Engaging, useful, and interesting interviews are an easy way to create original content. And they spread like wildfire.

30 Bad Ways to Build Links

Here are a few link buiding methods that may destroy your brand or get your site banned/penalized/filtered from major search engines, or both.

Directories

72. Submit your site to 200 cheesy paid directories (averaging $15 a pop) that send zero traffic and sell offtopic run-of-site links.

Forum Spam

73. List 100 Web sites in your signature file.
74. Exclusively post only when you can add links to your sites in the post area.
75. Post nothing but "me too" posts to build your post count. Use in combination with a link-rich signature file.
76. Ask questions about who provides the best [WIDGET], where [WIDGET] is an item that you sell. From the same IP address create another forum account and answer your own question raving about how great your own site is.
77. As a new member to various forums, ask the same question at 20 different forums on the same day.
78. Post on forum threads that are years outdated exclusively to link to your semi-related website.
79. Sign up for profiles on forums you never intend on commenting on.

Blog Spam

80. Instead of signing blog comments with your real name, sign them with spammy keywords.
81. Start marketing your own site hard on your first blog comment. Add no value to the comment section. Mention nothing other than you recently posted on the same subject at _____ and everyone should read it. Carpet bomb dozens of blogs with this message.
82. Say nothing unique or relevant to the post at hand. Make them assume an automated bot hit their comments.
83. Better yet, use automated bots to hit their comments. List at least 30 links in each post. Try to see if you can hit any servers hard enough to make them crash.
84. Send pings to everyone talking about a subject. In your aggregation post, state nothing of interest. Only state that other people are talking about the topic.
85. Don't even link to any of the sites you are pinging. Send them pings from posts that do not even reference them.

Garbage Link Exchanges

86. Send out link exchange requests mentioning PageRank.
87. Send link exchange emails which look like an automated bot sent them (little or no customization, no personal names, etc.).
88. Send link exchange requests to Matt Cutts, Tim Mayer, Tim Converse, Google, and Yahoo!.
89. Get links from nearly-hidden sections of websites listing hundreds or thousands of off topic sites.

Spam People in Person

90. Go to webmaster conferences and rave about how rich you are, and how your affiliates make millions doing nothing.
91. Instead of asking people what their name is, ask what their URL is. As soon as you get their URL ask if they have linked to your site yet and if not, why not.

Be Persistant

92. Send a webmaster an alert to every post you make on your website.
93. Send a webmaster an email every single day asking for them to link to your website.
94. Send references to your site to the same webmaster from dozens of different email accounts (you sly dog).
95. If the above do not work to get you a free link, offer them $1 for their time. Increase your offer by a dollar each day until they give in.

Getting Links by Being a Jerk

96. Emulate the RIAA. When in doubt, file a lawsuit against a 12-year-old girl. (Failing that, obtain bad press by any means necessary.)
97. Steal content published by well known names. Strip out any attribution. Aggregate many popular channels and just wait for them to start talking about you.
98. Send thousands of fake referrals at every top ranking Web site, guaranteeing larger boobs, a 14-inch penis (is that length or girth?), or millions of dollars in free, unclaimed money.
99. Wear your URL on your t-shirt. Walk or drive your car while talking on a cell phone or reading a book. When you run into other people say "excuse you, jerk".
100. Spill coffee on people or find creative ways to insult people to coax them into linking at your site.
101. Sue other webmasters for deep linking to your site. Well, this is more "hilariously dumb" than it is a "bad linking practice".

2010-10-20T07:08:00.004-07:00

8 Reasons Why Lists are Good for Getting Traffic to your Blog

Writing Content 91 comments

Here’s a tip for how to get people to link to your blog.
Write lists!
I’ve been reminded by this again today by seeing just how many people are linking up to Piaras Kelly’s list of Tips on writing content for your blog. I must have seen 10 or 15 people link to it in the last few hours (including me). Even though I don’t agree with all of it there is something about a list that bloggers and blog readers love. Here’s a list of reasons why lists can be good for your blog:

Lists are Scannable – online readers are notoriously lazy. A list helps communicate a number of points quickly and easily
Lists keep posts succinct - there is something about a list that keeps you from rambling
Lists look ‘neat’ - I don’t know about you but when I surf onto a site that is full of messily formatted text – I don’t tend to stick around long. Lists on the other hand can be quite visually pleasing
Lists are easy to link to – most of the links to the link above simply summarize the list (giving the keypoints) – bloggers seem to like linking up in this manner
Lists can be comprehensive – Piaras covered 12 points in the above list
Lists are persuasive – if you want to mount a case for something quickly presenting numerous arguments in a list can be quite convincing
Lists can add to the ease of writing – I like writing in lists because they break down my thoughts into bite sized pieces which is good not only for readers but me as a writer as I consider how to express myself
Lists as Memes – I’m not quite sure how to describe this – but lists can start epidemics of ideas. For the above reasons (and others – bloggers seem to love linking to lists and as a result they have the ability to spread quickly

There is obviously a pretty good case for using lists in your blog writing. Of course you can use them too much – sometimes a topic calls for something a little more meaty and in depth than a list – but overall I’d recommend that using lists on your blog as part of your writing mix is an worthwhile strategy.

2010-10-20T07:08:00.003-07:00

8 Reasons Why Lists are Good for Getting Traffic to your Blog

Writing Content 91 comments

Lists are Scannable – online readers are notoriously lazy. A list helps communicate a number of points quickly and easily
Lists keep posts succinct - there is something about a list that keeps you from rambling
Lists look ‘neat’ - I don’t know about you but when I surf onto a site that is full of messily formatted text – I don’t tend to stick around long. Lists on the other hand can be quite visually pleasing
Lists are easy to link to – most of the links to the link above simply summarize the list (giving the keypoints) – bloggers seem to like linking up in this manner
Lists can be comprehensive – Piaras covered 12 points in the above list
Lists are persuasive – if you want to mount a case for something quickly presenting numerous arguments in a list can be quite convincing
Lists can add to the ease of writing – I like writing in lists because they break down my thoughts into bite sized pieces which is good not only for readers but me as a writer as I consider how to express myself
Lists as Memes – I’m not quite sure how to describe this – but lists can start epidemics of ideas. For the above reasons (and others – bloggers seem to love linking to lists and as a result they have the ability to spread quickly

2010-10-20T07:08:00.002-07:00

8 Reasons Why Lists are Good for Getting Traffic to your Blog

Writing Content 91 comments

Lists are Scannable – online readers are notoriously lazy. A list helps communicate a number of points quickly and easily
Lists keep posts succinct - there is something about a list that keeps you from rambling
Lists look ‘neat’ - I don’t know about you but when I surf onto a site that is full of messily formatted text – I don’t tend to stick around long. Lists on the other hand can be quite visually pleasing
Lists are easy to link to – most of the links to the link above simply summarize the list (giving the keypoints) – bloggers seem to like linking up in this manner
Lists can be comprehensive – Piaras covered 12 points in the above list
Lists are persuasive – if you want to mount a case for something quickly presenting numerous arguments in a list can be quite convincing
Lists can add to the ease of writing – I like writing in lists because they break down my thoughts into bite sized pieces which is good not only for readers but me as a writer as I consider how to express myself
Lists as Memes – I’m not quite sure how to describe this – but lists can start epidemics of ideas. For the above reasons (and others – bloggers seem to love linking to lists and as a result they have the ability to spread quickly

2010-10-20T07:08:00.001-07:00

8 Reasons Why Lists are Good for Getting Traffic to your Blog

Writing Content 91 comments

Lists are Scannable – online readers are notoriously lazy. A list helps communicate a number of points quickly and easily
Lists keep posts succinct - there is something about a list that keeps you from rambling
Lists look ‘neat’ - I don’t know about you but when I surf onto a site that is full of messily formatted text – I don’t tend to stick around long. Lists on the other hand can be quite visually pleasing
Lists are easy to link to – most of the links to the link above simply summarize the list (giving the keypoints) – bloggers seem to like linking up in this manner
Lists can be comprehensive – Piaras covered 12 points in the above list
Lists are persuasive – if you want to mount a case for something quickly presenting numerous arguments in a list can be quite convincing
Lists can add to the ease of writing – I like writing in lists because they break down my thoughts into bite sized pieces which is good not only for readers but me as a writer as I consider how to express myself
Lists as Memes – I’m not quite sure how to describe this – but lists can start epidemics of ideas. For the above reasons (and others – bloggers seem to love linking to lists and as a result they have the ability to spread quickly

2010-10-20T07:08:00.000-07:00

8 Reasons Why Lists are Good for Getting Traffic to your Blog

Writing Content 91 comments

Lists are Scannable – online readers are notoriously lazy. A list helps communicate a number of points quickly and easily
Lists keep posts succinct - there is something about a list that keeps you from rambling
Lists look ‘neat’ - I don’t know about you but when I surf onto a site that is full of messily formatted text – I don’t tend to stick around long. Lists on the other hand can be quite visually pleasing
Lists are easy to link to – most of the links to the link above simply summarize the list (giving the keypoints) – bloggers seem to like linking up in this manner
Lists can be comprehensive – Piaras covered 12 points in the above list
Lists are persuasive – if you want to mount a case for something quickly presenting numerous arguments in a list can be quite convincing
Lists can add to the ease of writing – I like writing in lists because they break down my thoughts into bite sized pieces which is good not only for readers but me as a writer as I consider how to express myself
Lists as Memes – I’m not quite sure how to describe this – but lists can start epidemics of ideas. For the above reasons (and others – bloggers seem to love linking to lists and as a result they have the ability to spread quickly

2010-10-20T07:07:00.003-07:00

7 Ways to Get to the Top of the del.icio.us Popular Page

Blog Promotion 106 comments

I’ve been watching the del.icio.us Popular Page quite closely lately. I’m fascinated by the list for many reasons – for one it’s a great source of content ideas and links, secondly it helps keep a finger on the pulse of what people are into at any given time and thirdly it’s a highly trafficked page that has the potential to send out large quantities of traffic very quickly and is increasingly being targeted (along with other social bookmarking pages) by bloggers who are doing quite well from the traffic it sends them (in fact I know of three bloggers who credit del.icio.us and digg.com as kick starting (and feeding in an ongoing way) their blogging careers. I know last time I hit the top of the list I had an extra 8000 visitors that day directly from it and the links from others who saw it there.
While I haven’t done an in depth study into del.icio.us – it is interesting to note the type of links that consistently get to the top of the del.icio.us popular page. Here are seven of the characteristics that are often present in these popular links (often more than one of the following apply in each instance) which could improve the chances of getting into the mix as a popular link:

Make a List – Just by scanning the current popular links titles it is evident that lists dominate the… list (they make up over 40% of the current links). One of the first times I made it to the top of del.icio.us was with a list (fittingly it was a list of why lists are good for getting traffic). Of course some people are ‘anti-list’ – they argue that breaking things down into lists ‘dummifies’ the content. While I’ve seen plenty of lists where this is the case – I would also argue that lists that are well crafted can be just as meaty as other forms of writing.
Number your List - It’s not just any old list that gets popular but quite often lists that have a number in the title. I’m not quite sure what it is about numbers that capture the attention of del.icio.us users – but they do. I can’t remember the last time when there wasn’t a title in the popular list like ‘10 rules for…’, ‘5 ways to…’ , ‘6 trends that…’, ‘50 tips on….’. There is obviously something about quantifying a list that readers respond to. How many points is ideal? The jury is still out on this one. As I look at the current popular page I see a list of 50, numerous lists of 10 and a list of 3.
Write a ‘How to…’ - Another type of link that is often popular is the ‘how to’ post. Walk your readers through a process that teaches them how to achieve a goal they might have and they’re more likely to want to bookmark it. Again as I scan the current list I see a number of titles that indicate that the links will teach or guide readers through a particular issue. Often the titles use the actual words ‘how to…’ in them. Others use ‘Guide to’, ‘Tips to…’ or ‘Tutorials’ etc. On the flip side of the ‘how to’ I also regularly see ‘how not to’ type articles or articles that talk about ‘common mistakes’ that people make.
Make Big Promises and Claims – It’s interesting that the del.icio.us popular page relies totally upon the title of the link to get people to click on it (ie there are no descriptions to draw readers to visit – just the title). As a result the way titles are constructed has a lot to do with converting the link into visitors. One strategy that some successful del.icio.us links use is to make a big promise or grand statement. A recent post on ProBlogger that did this that got into the popular list was Three simple actions that doubled my website traffic in 30 days. While it’s not a promise – it’s a title that certainly got some attention (well worded Adrian). Of course a good title isn’t enough, unless you have something worth reading you’ll not get the necessary bookmarks to create the social bookmarking wave to surf to the top.
Get Technological – The vast majority of links in the popular list as I write this post have some sort of technological bent. It features links about SOAP, Powerpoint, video games, AJAX, CSS, Blogging, Top Websites, Linux, Microsoft, Cell Phones etc. Obviously del.icio.us users are tech savy folk – so to get their attention you’ll want to tickle their tech bone.
Inspire – I notice here at ProBlogger that sometimes my most helpful ‘how to’/techie posts are not the only ones to get attention from readers – in fact probably the most linked to and bookmarked posts at ProBlogger fit more into the inspirational/motivational category rather than an educational one. People like to be inspired and touched on an emotional level.
Use Humor – Of course it’s not only techie or inspirational posts that get to the top of the del.icio.us heap. Sometimes it’s links that go for the funny bone that are also popular. Ten Simple Rules for Dating My Daughters was a link that caught my eye a few days back for this reason – it got close to the top of the popular page. Of course if you can use humor in the form of a numbered list on a techie, inspirational topic and make a big claim at the same time you’re set!

2010-10-20T07:07:00.002-07:00

7 Ways to Get to the Top of the del.icio.us Popular Page

Blog Promotion 106 comments

Make a List – Just by scanning the current popular links titles it is evident that lists dominate the… list (they make up over 40% of the current links). One of the first times I made it to the top of del.icio.us was with a list (fittingly it was a list of why lists are good for getting traffic). Of course some people are ‘anti-list’ – they argue that breaking things down into lists ‘dummifies’ the content. While I’ve seen plenty of lists where this is the case – I would also argue that lists that are well crafted can be just as meaty as other forms of writing.
Number your List - It’s not just any old list that gets popular but quite often lists that have a number in the title. I’m not quite sure what it is about numbers that capture the attention of del.icio.us users – but they do. I can’t remember the last time when there wasn’t a title in the popular list like ‘10 rules for…’, ‘5 ways to…’ , ‘6 trends that…’, ‘50 tips on….’. There is obviously something about quantifying a list that readers respond to. How many points is ideal? The jury is still out on this one. As I look at the current popular page I see a list of 50, numerous lists of 10 and a list of 3.
Write a ‘How to…’ - Another type of link that is often popular is the ‘how to’ post. Walk your readers through a process that teaches them how to achieve a goal they might have and they’re more likely to want to bookmark it. Again as I scan the current list I see a number of titles that indicate that the links will teach or guide readers through a particular issue. Often the titles use the actual words ‘how to…’ in them. Others use ‘Guide to’, ‘Tips to…’ or ‘Tutorials’ etc. On the flip side of the ‘how to’ I also regularly see ‘how not to’ type articles or articles that talk about ‘common mistakes’ that people make.
Make Big Promises and Claims – It’s interesting that the del.icio.us popular page relies totally upon the title of the link to get people to click on it (ie there are no descriptions to draw readers to visit – just the title). As a result the way titles are constructed has a lot to do with converting the link into visitors. One strategy that some successful del.icio.us links use is to make a big promise or grand statement. A recent post on ProBlogger that did this that got into the popular list was Three simple actions that doubled my website traffic in 30 days. While it’s not a promise – it’s a title that certainly got some attention (well worded Adrian). Of course a good title isn’t enough, unless you have something worth reading you’ll not get the necessary bookmarks to create the social bookmarking wave to surf to the top.
Get Technological – The vast majority of links in the popular list as I write this post have some sort of technological bent. It features links about SOAP, Powerpoint, video games, AJAX, CSS, Blogging, Top Websites, Linux, Microsoft, Cell Phones etc. Obviously del.icio.us users are tech savy folk – so to get their attention you’ll want to tickle their tech bone.
Inspire – I notice here at ProBlogger that sometimes my most helpful ‘how to’/techie posts are not the only ones to get attention from readers – in fact probably the most linked to and bookmarked posts at ProBlogger fit more into the inspirational/motivational category rather than an educational one. People like to be inspired and touched on an emotional level.
Use Humor – Of course it’s not only techie or inspirational posts that get to the top of the del.icio.us heap. Sometimes it’s links that go for the funny bone that are also popular. Ten Simple Rules for Dating My Daughters was a link that caught my eye a few days back for this reason – it got close to the top of the popular page. Of course if you can use humor in the form of a numbered list on a techie, inspirational topic and make a big claim at the same time you’re set!

2010-10-20T07:07:00.001-07:00

7 Ways to Get to the Top of the del.icio.us Popular Page

Blog Promotion 106 comments

Make a List – Just by scanning the current popular links titles it is evident that lists dominate the… list (they make up over 40% of the current links). One of the first times I made it to the top of del.icio.us was with a list (fittingly it was a list of why lists are good for getting traffic). Of course some people are ‘anti-list’ – they argue that breaking things down into lists ‘dummifies’ the content. While I’ve seen plenty of lists where this is the case – I would also argue that lists that are well crafted can be just as meaty as other forms of writing.
Number your List - It’s not just any old list that gets popular but quite often lists that have a number in the title. I’m not quite sure what it is about numbers that capture the attention of del.icio.us users – but they do. I can’t remember the last time when there wasn’t a title in the popular list like ‘10 rules for…’, ‘5 ways to…’ , ‘6 trends that…’, ‘50 tips on….’. There is obviously something about quantifying a list that readers respond to. How many points is ideal? The jury is still out on this one. As I look at the current popular page I see a list of 50, numerous lists of 10 and a list of 3.
Write a ‘How to…’ - Another type of link that is often popular is the ‘how to’ post. Walk your readers through a process that teaches them how to achieve a goal they might have and they’re more likely to want to bookmark it. Again as I scan the current list I see a number of titles that indicate that the links will teach or guide readers through a particular issue. Often the titles use the actual words ‘how to…’ in them. Others use ‘Guide to’, ‘Tips to…’ or ‘Tutorials’ etc. On the flip side of the ‘how to’ I also regularly see ‘how not to’ type articles or articles that talk about ‘common mistakes’ that people make.
Make Big Promises and Claims – It’s interesting that the del.icio.us popular page relies totally upon the title of the link to get people to click on it (ie there are no descriptions to draw readers to visit – just the title). As a result the way titles are constructed has a lot to do with converting the link into visitors. One strategy that some successful del.icio.us links use is to make a big promise or grand statement. A recent post on ProBlogger that did this that got into the popular list was Three simple actions that doubled my website traffic in 30 days. While it’s not a promise – it’s a title that certainly got some attention (well worded Adrian). Of course a good title isn’t enough, unless you have something worth reading you’ll not get the necessary bookmarks to create the social bookmarking wave to surf to the top.
Get Technological – The vast majority of links in the popular list as I write this post have some sort of technological bent. It features links about SOAP, Powerpoint, video games, AJAX, CSS, Blogging, Top Websites, Linux, Microsoft, Cell Phones etc. Obviously del.icio.us users are tech savy folk – so to get their attention you’ll want to tickle their tech bone.
Inspire – I notice here at ProBlogger that sometimes my most helpful ‘how to’/techie posts are not the only ones to get attention from readers – in fact probably the most linked to and bookmarked posts at ProBlogger fit more into the inspirational/motivational category rather than an educational one. People like to be inspired and touched on an emotional level.
Use Humor – Of course it’s not only techie or inspirational posts that get to the top of the del.icio.us heap. Sometimes it’s links that go for the funny bone that are also popular. Ten Simple Rules for Dating My Daughters was a link that caught my eye a few days back for this reason – it got close to the top of the popular page. Of course if you can use humor in the form of a numbered list on a techie, inspirational topic and make a big claim at the same time you’re set!

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