Best Internet Marketing Strategies - SEO

Portland SEO Company and SEO Services

2011-10-05T12:56:00.000-07:00

Up and running now is a new portland SEO Company! Offering solutions for business's of all sizes, their seo or search engine optimization skills are phenomenal! The expertise from this company has absolutely thrilled many alike! On the rise, be on the look out for the new portland SEO Company bringing SEO Services to a whole new level!

Do Follow Comments for SEO - Search Engine Optimization

2011-09-12T22:56:00.000-07:00

Do follow comments and no follow comments for SEO and Optimization?

So I'm sure we all know about the do follow and no follow comments. For those who don't, it's a way for someone to post a comment on another blog with their anchor text and website link attached. It sounds great at first, making the link building process just a little more easier for all those SEO gurus out there. But I'm here to spill some beans... let's get a better understanding and grasp on the do follow comment links.

It starts with a simple blog writer who writes some decent content and lands himself a nice page rank within Google or another Search Engine. Now there's the others who think that they can just Google some do follows and no follows to put a link up, giving them more juice to their site. Before you start blasting away at comments on ANY blog, including mine, learn about what your really doing with a do follow comment.

There's been alot of others saying the do follow comment links are just another black hat spam technique, and I disagree for the most part. There's so many others who will spam a comment to a blog just for that nice link on your blog or page, but there is no need to just send a spam comment.

ALWAYS ADD VALUE

When you send a comment, your not just saying hey thanks information, here's my link so now I can get some link juice, you need to add value to the blog. It's so typical to come across these spam comments, but if you took the time to find the blog, whats an extra few minutes toward actually reading the content, and writing something to add value to that particular article or blog. This will also give you a better chance for the owner or writer to actually allow that link to be posted. I always put emphasis on the add value, it's only morally right. After all, the internet is what you make of it, right?

KEEP IT RELEVANT

This should be obvious. It's a key factor to any SEO or Search Engine Optimization strategy. Your not going to get anything out of posting a comment on someones blog that reads about real estate, if your site is about beauty products. I guess if the realtor wants to buy beauty products, he sure knows that your willing to spam him just to get your product/brand out there.

DO FOLLOW COMMENT PLUGINS

I've heard of the DO FOLLOW COMMENT plugin via WordPress, and personally, I think it's a great tool. I think the Do Follow is great, so long as we bloggers, writers, site owners, and the comments are not spam and actually link to a feasible website.For WordPress bloggers, there should also be the aksimet spam filter to help keep the spammers away. I always make sure that each comment must be approved, either way.

MY ANALYSIS OF DO FOLLOW COMMENTS

As a site owner, I'm fine with comments linking to a site. It makes sense as long as it's not spam. I will always make sure the comment ADDS VALUE, the anchor text is relevant, the website is relevant to the topic at hand, and of course, Let me reiterate ADDING VALUE. I dump all links that have no value, to me, it means they really must not wanted that link in the first place.This is just a small piece of optimization. The best links will still be from site owners by email, or networking with.

So, any do follow or no follow comments?

Web Hosting and HP Servers

2011-09-04T02:10:00.000-07:00

When it comes to web hosting and servers, generally speaking, the cheapest route ends up being a poor decision. Indeed if your planning on operating your own server, you'll see that there are high quality and far more reliable ways to go than just jumping through places like go daddy. With over 60% of the worldwide server market share, the HP ProLiant name is by far the best bet for quality servers! It has become the industry standard in providing companies with the reliable and powerful servers available today. An incredible variety of servers and configurations all featuring the industry’s most advanced technologies, honestly make HP servers the perfect choice for business requirements of all sizes. So what exactly does a server do?

A server is a system specifically designed to hold, manage, send and process data. The technology behind servers:

-Makes them more reliable than desktop systems
-Helps process data faster and far more efficiently
-Can be extended to support data backup & security
-Reduces data bottlenecks for information to flow more freely and quickly
-Designed to scale as your needs scale

Internet Marketing Strategies & Tips best marketing

2011-08-16T20:17:00.000-07:00

Lets look at the best Internet marketing strategies for marketing all your Internet aspects of your business. Best of all, I'm here to spill some amazing techniques that can help you dominate your marketplace! We all know that Search Engine Optimization is not an easy task. beyond the research and analyzing aspect but more so because Google is constantly changing and updating every day! With a new algorithm means Internet marketing firms and other specialists alike need to have the absolute BEST Internet Marketing Strategies to maintain and build your presence! This is a must for ANY business! I hope the strategies here will help you, if not, feel free to check out Search Engine Marketing Services provided by I Market Pros!

Car Insurance Quotes

2011-08-14T15:59:00.000-07:00

Well I'd like to believe that the automotive industry is going great. I absolutely love a car with good gas mileage and of course being able to save a few bucks. But really I've found that buying a car is no problem, its the car insurance I'm required to carry, that seems to be the big expense for me, especially since I'm a 21 year old male, so I started first by obtaining my Free Automobile Insurance Quote!

Never let others just take you for granted, find the right insurance policy and start saving precious dollars.

Free Quote

Or simply visit, http://www.automobileinsurance.me/go/click.php?tid=671681

What is "Black Hat" SEO

2011-08-13T20:43:00.000-07:00

Black Hat SEO

Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience. This method usually does not obey search engines rules, often resulting in being banned. Some examples of Black Hat SEO techniques include keyword stuffing, invisible text and doorway pages. Black Hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment. Black Hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk. Black Hat SEO may also be referred to as Unethical SEO or just spamdexing, as spamdexing is a typical frequently used Black Hat SEO practice.

What is "White Hat" SEO

2011-08-13T20:34:00.000-07:00

White Hat SEO

In search engine optimization or (SEO) terminology, white Hat SEO refers to the usage of strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. EXAMPLE: Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Can also be called Ethical SEO, but moe commonly known as Whte Hat SEO.

Dorm rooms don't have to be plain

2011-08-10T16:39:00.000-07:00

Sometimes it's really crazy to think about how much of a difference a few decorations can make to a plain old dorm room to really make it feel like home. But it's the truth. I've learned with three kids and now that our youngest is going off to college in a week, I've been trying to help him get together all of the stuff for his dorm room.

He's not really into decorations or anything, but I convince our other son to pick out some things that he liked and I think that he was glad for it. I went online to try and help him find some good bedding that he would really like and while I was doing that I ran across the website clearwirelessinternet.com. After I looked through it some I decided to change over our home internet service to it.

Tips on Keywords

2011-08-07T15:00:00.000-07:00

Tips on Keywords & Meta Keyword Tag - SEO -

First of all, Google and most other search engines do NOT look at the META keyword tag. Many people say not to bother with it, but I use the META keyword tag and I place my keyword phrases in it.

Here's why...

I use this tag to help me remember what keyword phrases I am optimizing the page for. You'll find this to be a big help later when you have a lot of pages and have forgotten what keyword phrases you were trying to optimize the page for in the first place.

For the META description tag, keep your most important keyword phrase near the beginning of the sentence and make this tag a full sentence.

Do NOT use bold or italic keyword phrases in the first sentence on the page, but DO use your most important keyword phrase in the first sentence, but not the first word.

By all means, use your keyword phrases in your headings, (H1, H2 and H3).

Start putting keyword phrases in bold in the second paragraph.

Put your keywords or keyword phrases in italics a few times AFTER the first usage of the keyword. Never let the first usage of your keyword phrases be in Italics.

Use keywords in ALT tags.

It's very important to get other sites to use your most important keyword phase for your page in any inbound links. Of course, you are not in control of how other sites link to you, but work hard to get them to use your keyword phrase. Most sites will link to your home page, so give them the most important keyword phrase you are optimizing your home page for.

When you are linking from any page back to your home page, use your most important keyword phrase in the link. When your home page is linking to any other page, use the keyword phrase in that link that the other page is being optimized for.

Don't plan on getting much (if any) help by putting keywords or keyword phrases in your left Nav panel. Google likes keywords in full sentences. Putting the sentence in a paragraph is even better. By the way, a sentence according to Google is three or more words starting with a capital letter and ending with a period or other punctuation. Stop words such as:

"I," "a," "the," and "of" do NOT count as one of your three words.

Follow these rules and your Web site will make a big jump in its relevancy for your keyword phrases. Following these rules will NOT boost your Page Rank.

To be #1 or even in the top 10 on the search engines your relevance for a given keyword phrase is much more important than your Page Rank.

For example, you could have a Page Rank of 10 and still not show up in the top 100 sites when someone is searching for "peanut butter sandwiches" unless of course, your page is optimized for (and has a high relevance for) the phrase "peanut butter sandwiches."

One final point: Use your keyword phrase in an H1, H2 or H3 headline followed by a keyword-rich paragraph and then repeat this with another H1, H2 or H3 headline and another keyword-rich paragraph. And of course repeat this again.

Use this format in addition following the 10 rules above and you will have a page with a high relevance for your keyword phrases. Don't try to optimize a page for more that two or three keyword phrases and always optimize for keyword phrases and NOT keywords. After all, the keyword is included within the keyword phrase. Most people don't search for just one word any more anyway.

I have seen pages rank #1 with keyword densities form 1% to 20%, but I usually try to have a keyword phrase density of between 2% to 6%. Sometimes I go up to 10%.

What SEO should Do

2011-07-30T20:22:00.000-07:00

What SEO Should Do

Keyword Analysis - SEO should make sure that you are targeting keywords that people are actually searching for. Ask for a detailed analysis of searches done by internet users to be aware of the popular requests.

Optimize - An SEO firm will use well-researched phrases to optimize your website. Up to date research and study is needed to constantly revise work done to maintain the correct balance required by search engines. Among many things this can involve well placed keywords to the proper amount of text.

Linking or Link Building - This cannot be over emphasized. All the top search engines take into account the number of links pointing towards a site as a measure of it’s popularity when calculating relevance. This is a major factor when determining the ranking of a web site. Make sure this is done.

Monitor site traffic - Most hosting companies provide visitor tracking so you can obtain detailed statistics of your visitors, including the number of visitors, which search engine they used to find the site, which keywords they searched for and more. Depending on your needs and especially if pay-per-click is used, consider which monitoring program you use and make sure that your needs are met.

Submissions - Submit manually to the top search engines. Submissions should not be rushed and never use an automated program to do this for you.

Reports - Insist on regular, detailed reports on your sites position on the search engines so that you can see exactly where your site is in the rankings and demand updates on work done. If you are paying for monthly work then demand to see proof.

SEO Search Engine Optimization

2011-07-30T17:45:00.000-07:00

What Is SEO or Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Search Engine Optimization (SEO) is complex and often misunderstood. When first using SEO, or contemplating whether to use SEO, it is especially important to not only understand what SEO can do for you, but also how to verify its usefulness.

As SEO grows in popularity and more people recognize its importance, there will be an ever increasing group of SEO scams and misunderstandings. This is to be expected. Already we are finding that there is more bad information than accurate concerning this industry, and even more myths. Please familiarize yourself with the content in this section. If you do not find what you need for making a decision as to whether to start SEO or not, please leave a comment below.

SEO

The Periodic Table Of SEO Ranking Factors is designed to illustrate the most important things that can help you gain traffic from search engines such as Google and Bing. This is our companion guide designed to explain the table in more depth and provide a tutorial into the world of search engine optimization.

Search Engine Ranking Factors

There are four major groups of SEO ranking factors:

On The Page Ranking Factors
Off The Page Ranking Factors
Violations
Blocking

Within each group are are subgroups, as further pages of this guide will explain. Each of those subgroups contain one or more individual SEO factors.

Those two letter acronyms you see on the chart? That’s our play on the periodic table of elements, and its two letter representations of each element. The first letter of each “SEO element” comes from the subgroup that it’s in. The second letter stands for the individual factor.

Factors Work In Combination

No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are low quality links. But having several positive factors can increase the odds of success. As for negative factors, they obviously can worsen the odds.

On The Page Factors

On The Page search ranking factors are those that are entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines with determining relevancy? How does your site architecture help or hinder search engines?

Off The Page Factors

Off The Page ranking factors are those that publishers cannot directly control. Search engines use these because they learned long ago publisher signals alone don’t help relevancy. Some publishers will try to make themselves seem more relevant than they are, for example.
More important, with billions of web pages to sort through, looking only at on-the-page clues isn’t enough. More signals are needed to better estimate what are the best pages for any particular search.

Violations

Make no mistake. Search engines want people to perform SEO. They provide help directly about SEO techniques and encourage this, because good SEO can improve their listings.
However, there are some techniques that they deem “spam” or “black hat,” acts that if you do could results in your pages getting a ranking penalty or worse, being banned from the search engines entirely.

Blocking

Blocking is a new class of ranking signal. This is where searchers themselves may decide they don’t like pages from a particular web site, even if those web sites don’t violate any traditional spam rules.
Blocking has a big impact on what the individual who blocks sees, but it also has an impact on what every searcher sees.

Weighting

All the factors we show are weighted on a scale of one to three, as shown in the top right corner of each factor. Three is deemed most important, something that you either should especially pay attention to, because it has a bigger impact than other factors.
That doesn’t mean that factors weighted only two or one aren’t important. They are, or they wouldn’t have made the chart. It’s just that they are off less importance in relatively speaking, in terms of everything on the chart.
The weighting is also our opinion, based on what search engines have said, surveys done of SEO and our own experience in watching the space over time. They’re not perfect; not everyone will agree with them. But we think they’re a useful general guide.
Violations and Blocking factors are also weighted in negative numbers, with negative three being the worst.

“Missing” Factors & The Guide’s Philosophy

Some experienced SEOs may be wondering why some factors aren’t shown. How come ALT text or bolding words aren’t included as important HTML factors, for example?
The answer is that we don’t think those things are that important, relatively speaking. We’re not trying to encompass every possible signal (Google has over 200 of them) and sub-signals (Google has over 10,000 of those).
Instead, the goal with the Periodic Table Of SEO Ranking Factors and this online companion guide help those new to SEO focus on the big picture and perhaps help some experienced SEO hit the “reset” button if they’re feeling a bit lost among the trees of the SEO forest.
That’s why this guide doesn’t try to get into the debate over whether having your most important keywords be at the beginning or end of an HTML title tag. Nor are we trying to assess if H1 header tags carry more weight than H2 tags.
We’re purposely avoiding being so specific because such things can easily become overkill. Instead, we want you to understand that your pages should have descriptive titles, that indicating page structure with header tags may help, and topping things off with easily deployed meta description tag is a good idea Do these things, and you’d probably addressed 90% of the most important HTML-related factors.
Similarly, it’s not whether a good reputation on Twitter is worth more than on Facebook. Instead, it’s trying to help people understand that having social accounts that seem reputable in general, which attract a good following and generate social shares, is a good that may help you with your search efforts.

PPC or Sponsored Results

2011-07-30T17:35:00.000-07:00

PPC or Sponsered Results - How does it work?

Pay-Per-Click (PPC) or Sponsored listings are used in order to help establish a website on a search engine's result pages when the common generic listings are not providing top positioning. By paying a PPC provider a fee it is possible to have a listing within the top few results given by a search engine. For this reason, PPC is a nice solution when a website is starting to establish a relationship with these search engines, which has developed into a sometimes long term project. But like everything, there is more to the process than just paying a fee.

There are dozens of people advertising for the PPC phrase "LA Dentist" and Google is only going to display a few of these at any given time. Who is eliminated when not everyone can be displayed? Google looks at several factors. 1) Google is going to display those that have a bigger budget. They are looking at making as big a profit as possible, so Google is going to display the adds that bring in the most money for them. 2) When the higher paying PPC clients exhaust their budget then they are dropped from the list and the lesser budget advertisements get a chance. 3) Google is also worried about relevance. They will choose to display adds that have been clicked on more often. To Google, clicks prove relevance. If a site or an add is picked by a wide margin more than another then it must truly be about that searched for subject. 4) Another factor is randomization. If you were to rely simply on the above factors then a newly added PPC add with a smaller budget would never appear, especially when there are dozens or more deep pocket PPC clients to compete with. In LA you can expect many, many dozens of competing clients. So, a small percentage of adds are displayed randomly, or once in a while, to give them a chance for occasional click through. When they are clicked on a few times then factor 3 above promotes their rate of display. 5) History; the longer an add has been running the greater the relevance granted.

Submit Website to Search Engines

2011-07-30T15:00:00.000-07:00

Submitting a Website to the Search Engines

If you already own your website, then you have received the spam emails promising submission to thousands of search engines. Or you may have looked at the tools that automatically submit for you. You could actually be placing your site in danger by using these services. Some of the search engines and directories can tell when a submission was made with a tool instead of by hand and will either ignore the effort or worse. The important engines require extra steps making automated submission impossible. Simply; avoid these auto tools.

The Submission Myths

One of the more popular advertisements promises submission to 50,000 search engines. Sounds good

In reality there are only a handful (less than a dozen) of search engines that will bring you traffic. Add to these a few (as in 3 or 4) directories and you have well over 95% of the search market at your disposal. These thousands of additional engines are made up of free for all (FFA) link pages or special interest webpages.

Submitting your web page to thousands of FFA sites means that you will end up with thousands of spam email messages.

In addition, you will not receive a single visitor when you submit your website about office equipment to a directory of artists in Antarctica.

Who do I Submit to? And How?

As always, it is quality that matters, not quantity. For this reason, you should concentrate on the popular search engines when you submit your website.

Here things actually get easier. As is true with most major corporations, search engines purchase one another and eliminate competition. Here is a rundown of the more important engines in the US of A:

Google: This engine supplies results to AOL & Netscape. From Google's main page they have directions to their free submission tool, and by submitting once you just submitted to AOL & Netscape too.
MSN: These guys are running solo and are now self sufficient. As is true with Google, use MSN's main page to find their free submission tool.
Yahoo: Corporate buyout king. Yahoo now owns Inktomi, AltaVista, AlltheWeb, Overture and some others. Like the previous engines, this submission is also free. Although they also offer paid submissions ranging from $100 to $300.
AskJeeves: Inclusion here is done through the Teoma directory for a fee.
Foreign Engines: Each country has its own local search engines, and even the ones listed above have their own branches located in different regions. Submission to these should not be overlooked if you sell product or offer services besides just in the US of A.
Open Directory/DMOZ: This is the main free directory. The trick here is to be already getting results from the above engines before submitting to DMOZ. This directory then boosts your ranking score with AOL, Google, AskJeeves and others... at least in theory. In the days of Yahoo being king this was a powerful tool, now DMOZ is just kind of there.
Specialty Directories: There are countless subject driven directories for every imaginable topic. Some are well used by members in that field and well worth submitting to. You will need to find these on your own.
PPC: Overture, Google, Look Smart and others offer sponsored listings or Pay-Per-Click campaigns. If you are selling product then this could be a definite consideration. As would Google's Froogle engine or EBay.

Submission is quite simple, fill in the blanks provided and maybe pay a fee. For the PPC type of submission

an account will need to be applied for and then maintained which is a little more work.

There are two other options available for the more cost-conscious user:

Linking: This is a good idea anyway for further maintaining and building your sites ranking. But initially, if another site has a link pointing to your site (this is called a backlink) and the other site is known by the search engines then when the search engines next spider that site they will find reference to yours and freely add you to their submission list. This is absolutely best way to be submitted. And do not stop at one backlink, get as many as you can.
Toolbars: I hate this option, but it works well. If you add a Google bar to your Windows Internet Explorer program then Google will know everywhere you go on the internet, thus giving all your destinations free submission. Most of the search engines have their own tool bar. This is free, but now big brother(s) know everything you do when browsing.

In Conclusion

Submission is a must for your site to be known by the search engines. But please do not stop with only submission. If your site is not search engine friendly then the submission is worthless.