tag:blogger.com,1999:blog-570078459025412024-10-09T10:07:40.791+01:00Marketing Tips, Brand Analysis, News on Trends and Advertising. Focus on Apple's Campaing and ProductsFG Marketinghttp://www.blogger.com/profile/15770072971588062482noreply@blogger.comBlogger80125tag:blogger.com,1999:blog-57007845902541.post-24138344440831122222011-09-24T13:02:00.000+01:002011-09-24T13:02:23.006+01:00

CRM is a focal aspect of any business. It allows to reduce costs and build long lasting relationships with customers. A CRM implementation can give several benefits to the company and if it is well implemented it can definitely improve customer retention and extension. the video below gives a brief overview of what is CRM and why it is important.

FG Marketinghttp://www.blogger.com/profile/15770072971588062482noreply@blogger.com0tag:blogger.com,1999:blog-57007845902541.post-87349375440451818632011-09-23T11:35:00.000+01:002011-09-23T11:35:14.110+01:00

Facebook rolls out changes to Sponsored Stories ads By Sarah Shearman, marketingmagazine.co.uk, 23 September 2011 Facebook is rolling out changes to its Sponsored Stories ad formats, which it claims will provide advertisers with greater distribution among its 800 million users, as part of a major overhaul announced yesterday (23 September). Facebook: making

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Advertising Online - Google boosts ads linking to mobile-optimised sites By Sarah Shearman, mediaweek.co.uk Google is making changes to its mobile ad quality score that make ads that have mobile optimised landing pages perform better in AdWords, as the search giant claims the medium is "a priority". Google: makes changes to its mobile ad quality score Quality

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Google makes mobile wallet public Google has launched its mobile “wallet” that allows users to pay for items by swiping their mobile phones against specialised terminals in retail stores. The wallet is currently available to owners of the Nexus S Android phone on the US Sprint network who have signed up to a Citi MasterCard account or own a Google Prepaid card. Google Wallet is

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Online brands set off on new marketing journey | In-Depth Analysis | Marketing Week The biggest-selling children’s print magazine in the UK is an extension of a growing online brand. Moshi Monsters started life as an online gamebefore parent company Mind Candy joined a new media sector trend of going down the road long used by traditional offline business sectors in an

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Fedex - Two sided paper - (2011) :30 (USA) commercials | adland.tv:'via Blog this'

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PayPal previews Google Mobile Wallet rivalPayPal, the online payment service, has unveiled details of its new mobile payment technology, which will rival Google's Mobile Wallet.Ebay-owned PayPal promises its new payment technology will be a "one-stop shop" for merchants to engage with consumers at all the stages of their shopping cycle and will give consumers a much better shopping and buying

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Marketing Case Study - McDonald's McDonald’s is one of the best known brands worldwide. This case study shows how McDonald’s aims to continually build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organisation, product or service. The brand image represents how consumers view the organisation.

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McLaren and GSK mull marketing venture Lewis Hamilton and Jenson Button: McLaren F1 drivers The move marks the first time that McLaren has tied up with a pharmaceutical company and could have significant marketing implications.Ron Dennis, executive chairman of McLaren,  said: "If and when a GSK brand appears on our Formula 1 cars, it will be only a part of what this strategic partnership

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by Nicola Clark from marketingmagazine.co.uk Will a unified global campaign dilute the lager brand's connection with UK drinkers? Asks Nicola Clark Carlsberg has grand ambitions: it aims to double the profit of its flagship lager brand by 2015 and become the fastest-growing global brewer. While chief executive Jorgen Buhl Rasmussen refuses to assign concrete figures to this ambition, it is

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Sony is to take a more direct approach to highlighting the features of its Bravia TV range in its marketing. A global TV ad campaign, by Grey London, will take viewers through the story of internet and TV convergence using the strapline ‘Television redefined’. The campaign, narrated by actor Christian Slater with music by UK dance act Magnetic Man, was due to break in Europe in June, but may be

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Google has rolled out the change to its search algorithms that promotes premium over "farm" content, incorporates user feedback and penalises sites blocked by users across all English language websites. Amit Singhal, on the Google Webmaster Central blog yesterday, said since Google introduced the change in the US last month, it has received "positive feedback" from users reporting better quality

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 Apple will dominate the exploding tablet market up to 2015, when it will still have nearly half of a market that will be four times bigger than this year, according to new research. Analysts at Gartner predict global sales of tablet computers will explode, rising from close to 70 million units in 2011, to 108 million in 2012, and then to 294 million units in 2015. Apple's market share will

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Chris Capossela: global marketing chief, Microsoft Microsoft has appointed Chris Capossela as its new global marketing chief and put him in charge of its consumer channels business. In a transitionary period Capossela will work with Mich Mathews, who is due to retire as the senior vice-president of the computer giant's central marketing group this summer, and will report to chief operating

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Apple iAd: new app displays ad campaigns Apple has created a free iPhone and iPad app just to showcase a number of its iAd campaigns. Apple's description of the app reads: "The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world's best brands and their advertising agencies." The format was launched first in the US in July 2010. Brands that have used them

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Wayne Rooney: Manchester United player's deal with Coca-Cola ended Coca-Cola has ended its sponsorship deal with Wayne Rooney, opting not to renew the footballer's annual contract worth more than £500,000. Coca-Cola said in a statement: "Our contract with Wayne Rooney came to an end last year and we mutually agreed that we would not renew our relationship." The statement said that the company

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Google Headquarters which is referred to as “the Googleplex” By Gina Lovett Google will be subject to privacy audits for the next 20 years, following charges that it violated its own privacy promises. Google Buzz, its social messaging platform, was the subject of complaints, including the public listing of users’ frequent Gmail contacts and the inability to be fully removed from the social

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Jack Daniel's: hires Arnold KLP for social media drive Jack Daniel's has appointed Arnold KLP and Arnold Amsterdam to handle a global social media campaign breaking in May. The appointment strengthens Arnold Worldwide’s existing relationship with the whiskey giant's parent company, Brown-Forman, which also owns Southern Comfort. The social media campaign, launching across Europe and

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By Russell Parsons Carlsberg Group is to introduce a new positioning and packaging for its master Carlsberg brand as part of a global overhaul of the lager aimed at boosting the drink's appeal to younger drinkers. The brand will be positioned in more than 140 markets as a reward for people who "step up and do the right thing". Positioning currently differs across the world. In England, recent

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By Lara O'Reilly The Football League has signed a three-year exclusive TV broadcasting deal with Sky Sports worth £195m.   The deal represents a £69m drop on the current deal, meaning Football League clubs will see TV income cut by 26%. Sky Sports will broadcast 75 matches from the Npower Football League, the play-offs, 15 matches from the Carling Cup and the Johnstone’s Paint Trophy final

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 By Sarah Shearman Twitter is considering creating Facebook-style branded pages as part of its drive to increase its revenue from advertising. Branded pages, through which advertisers could deliver tailored messages, are under consideration, along with other plans to increase the long-term revenue potential of the social network, according to sources familiar with the subject. It is

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Apple iPhone vs Google Android Android is now the most popular smartphone platform in the UK with a 28% market share, but iPhone users remain the most engrossed by their phones, according to new research. Mobile phone manufacturers have gravitated towards Google's Android platform in recent years, with Sony Ericsson, Motorola, HTC, Samsung and LG all moving to the software, and consumers are

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Coca-Cola, McDonalds and Adidas are among major brands that will be able to bid on an eBay-style platform to secure outdoor advertising space for the London 2012 Olympics from today (4 April). London Organising Committee for the Olympic Games (Locog), the 2012 organisers, has kicked off an online auction today which will allow brands to bid for media space worth £250m. The media space will

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Helen Edwards Being first past the post to disclose information or pre-empt legislation is a move worth making. The received wisdom on 'first-mover advantage' is that it often isn't. Cautionary tales are told of companies that devote big resources to the development of a technology, then hurry on to launch, only to be outdone by fast-followers or 'consolidators', who comee in with

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