Free Business eBook

Free Business eBook to download

admin@asselingroup.com (Barb Asselin) — Tue, 3 Mar 2009 09:06:00 -0500

Hi. Here is another free business ebook that you can download:

http://i-marketahead.net/ewenchia

It is a site of Ewen Chia and the free ebook is called, "Internet Wealth Basics". It is a 41 page ebook about creating wealth online.

Very cool videos of regular people making money online

admin@asselingroup.com (Barb Asselin) — Fri, 13 Feb 2009 16:16:00 -0500

Hi. Here is a link to a very cool video of regular people making a ton of money online:

http://www.masscontrolsite.com/case.php

Have you heard of Frank Kern? If not, he is a wonder-marketer! There is even a 13 year old who made over $24,000.00 in 4 days! You just have to see this video.

Have fun watching!

Barb

Don't forget your analytics!

admin@asselingroup.com (Barb Asselin) — Sat, 7 Feb 2009 10:14:00 -0500

Since my last post was advising you of an upcoming Web Analytics Wednesday seminar, I thought it might be a good idea to refresh your memory about why analytics are important.

I use analytics each month (at least!) to see how many visitors my site has received, how they got to my site, which pages they visited and how long they stayed. I can tell if they came to my site through an article that I posted on an article directory or from my blog. If they arrived at my site via a search engine, I can tell which search engine they used and which keywords they used to find me.

This is all very valuable information in that I can beef up my article marketing if it is drawing lots of targeted buyers, or I can see what keywords my site is naturally getting high rankings for and start utilizing them more in my marketing efforts.

These are only a few reasons why analytics are important. Start using analytics today on your site. Google analytics are free and available at:

www.google.com/analytics

Good luck!

Me again!

admin@asselingroup.com (Barb Asselin) — Wed, 4 Feb 2009 13:24:00 -0500

Well, it has been awhile....

I have been busy teaching (paralegals, law clerks and legal assistants), raising children, skiing, Christmas, you get the picture.

Also, I am working hard on a new website launch, which I am totally excited. I have a great new niche market, which I'll tell you all about as soon as I am finished.

What I want to tell you about today is the next Web Analytics Wednesday event. It is in the Ottawa area at the Heart & Crown on Wednesday, February 11th at 6pm Here are the details if you want to sign up. See you there!

Next Web Analytics Wednesday event in Ottawa

BTW - it is totally free and during the last one, I got great feedback from someone with a Facebook application idea that I am following up on.

Great Promotion!!!! - Check this out!

admin@asselingroup.com (Barb Asselin) — Fri, 19 Sep 2008 13:51:00 -0400

Hi. There is a fantastic new promotion that tells you "How to Make $2,517.82 per week by giving stuff away for free". The website is:

Murray Secret Website

The promotion was created by Henry Gold, so you just know it will be a success. Get in while you can! Click on the link above and enjoy all of the free info you will ever need on creating a thriving internet business.

Barb

Another free business ebook for you!

admin@asselingroup.com (Barb Asselin) — Wed, 17 Sep 2008 09:39:00 -0400

Hi! Sorry for the delay. I have been working hard on a new product and site - details to follow!

In the interim, here is another free business ebook that may help you on your road to success. If you don't have a product of your own to sell, one of your options is to sell other people's products. That is called "Affiliate Marketing". You become an affiliate for someone's product and every time you sell one, you get a commission.

So, how do you decide which books to sell? This free ebook will explain everything! Just click on the link below to download:

Affiliate Marketing Revealed

Use software and free business ebooks to promote your online business

admin@asselingroup.com (Barb Asselin) — Tue, 5 Aug 2008 12:12:00 -0400

Well, I have spent the last week discovering a great software - Camtasia Studio 5. I have seen a number of camtasia videos online before, but now I see how easy it is to use and the many, many ways it can be used in an online business.

First, what is camtasia? It is a software that records everything you do on your computer screen. So, if I wanted to show people how to download one of my free business ebooks, I would start the camtasia software, open my browser and navigate to one of my business ebooks, open it, read it, etc. Also, I would record my voice to clarify what I was doing on the computer screen. When I was done, I would stop the software. Click a button to compile and voila! One camtasia video with voice over to upload to my website. I can also add title pages to add professionalism to my video. Also, I could make a video of a Powerpoint presentation. These videos can be posted on YouTube, your website, virtually anywhere you can post a document or link, you could post your video.

So, think about the possibilities of how this software could improve your online business. A 30 day trial is available at:

http://www.techsmith.com/camtasia.asp

Barb

Finally - Forums!

admin@asselingroup.com (Barb Asselin) — Fri, 25 Jul 2008 09:40:00 -0400

So, now for our discussion on forums.

Forums can also help you with SEO or search engine optimization. The idea is to find some forums on your topic of interest. For my website, I would find forums on free business ebooks and review what has been posted on the forum. I would review the questions and the answers people are providing. This is a good way to find out what people in my industry need and want. If I am able to provide it, that would be a great income stream for me. I people were looking for a free business ebook on SEO, I would write one and offer it on my website.

As far as SEO goes, my goal on the forum is not only research into my area of expertise, but to present myself as an expert in my field. I want to make some posts on each forum that are intelligent and offer a great deal of free infromation and I do not want to push my products. I just want to offer my expert advice to everyone. My name will have a link to my website so if people like what I have to say, they will check it out.

Above all, I want to ensure that my posts include my keywords, that is what will help me with SEO.

More SEO - Blogs

admin@asselingroup.com (Barb Asselin) — Thu, 10 Jul 2008 10:45:00 -0400

So, now for a discussion on how blogs can help increase your search engine rankings.

The idea here is to create a blog and optimize it for your keywords, just as you would you website. Since one of my keywords is free business ebooks, I would use free busines ebooks in the title, description and content of the blog. I would use it in each post as it naturally occurs. I could use it in the labels of my posts. If my posts contain link back to my website - great! If the text of the link back to my website contains my keywords - even better!

Use ping-o-matic to advise the world each time you post to your blog.

Also, tell all of your friends and family and blog subscribers to subscribe to the rss feed of your blog and put it on their Yahoo and Google home pages. Then, when you make a post, the search engines will know about it as other people are being notified about the change in content. Since your posts contain links back to your website, your website will also get crawled by the search engine "bots", leading to an increase in your rankings.

When you search your keywords, you may see your blog as well as your website in the results - fantastic! Two ways for potential customers to reach you.

Stay tuned for a discussion on using forums to increase your rankings....

Barb

More SEO

admin@asselingroup.com (Barb Asselin) — Wed, 9 Jul 2008 10:59:00 -0400

In my last post about SEO (search engine optimization), I talked about title tags, meta tags and meta descriptions. Now I want to talk more about external ways to increase your rankings - content on other websites that increases the ranking of your website.

Three ways to increase your website's ranking using content on other websites are:

article websites
blogs
forums

Once you have your keywords figured out (see previous posts on keywords), you can write articles using your identified keywords in both the title and body of your article. For example, if my keyword is "free business ebook", I would call my article, "How to Use Free Business Ebooks to Start an Online Business" and I would be sure to include my keyword phrase a few times in the body of my article. I don't want to use it too many times. If my article is truly about free business ebooks, then I should use my keywords naturally throughout the article. Once it is written, I can post my article on many different article directories. These are sites that contain thousands of articles on all different topics. How this helps your website's rankings, is that you get to include a link back your site with your author bio. If the link contains your keywords too, all the better. When someone searches your keywords, they may get your site or the article directory's site as a result. If they get the article directory site, great. It contains a link back to you site, resulting in a potential customer for you.

Another great thing about article directories is that they are posting new content every day, so Google is indexing their site every day. This means that you could write your article, post it, and possible get in the search engine results in as little as 24-48 hours, which is phenomenal!

Stay tuned for a discussion on blogs and forums....

Barb

Free business ebook on creating a website

admin@asselingroup.com (Barb Asselin) — Fri, 4 Jul 2008 13:26:00 -0400

Hi. In keeping with the theme of this blog, here is another free resource for you. If you are struggling with creating a new website, I came across a free downloadable pdf ebook called, "The Absolute Beginner's Guide to Creating a Website". Here is the link:

Free downloadable pdf business ebook on creating a website

It has some graphics for you as well as a 10-day action plan for getting your site up and running.

Have a great weekend!

Barb

Where new business ideas come from

admin@asselingroup.com (Barb Asselin) — Sat, 28 Jun 2008 20:57:00 -0400

Hi. I have been thinking about starting a new internet business lately and I think I have come up with a new idea. I wanted to share with you my thought process so that you could see that a new business can come from anywhere.

When I got married in 1993 (15 years already!) I wrote a wedding planner. I sold about 300 copies over the next few years on my own and then it sat on a shelf. I thought perhaps I could sell it on the net.

So, I went to wordtracker (1st step) to see if there was a need for a wedding planner without a lot of competition. I found that there are TONS of wedding planners out there and too much competition to start a new business. So, was I discouraged? No!

Next, I searched all kinds of keywords related to weddings and planning weddings, etc. I found that quite a few people are searching for do it yourself wedding invitations. Now, I love desktop publishing and I actually teach Word to college students, so I know quite a bit about designing documents, merging addresses, etc.

So, now comes the business idea. What about a site that gives away a customizable free wedding invitation that you make yourself? If you want others, you can preview them but then you buy them? Or a manual on how to design and create one with templates included. My bonus item will be my wedding planner! Perfect. I registered the domain "do-it-yourself-wedding-invitations.com and now I am all set. I will be busy for the summer, but development for my new business will start in August or Sept. I am super excited!

So, now you see how something from our past, or a hobby or even a job can turn into a business. What I thought would be my product turned out to be my bonus, but my work skills will help me create a sough-after product in no time!

Good luck finding your next business!

Barb

HTML eBook

admin@asselingroup.com (Barb Asselin) — Sun, 22 Jun 2008 15:14:00 -0400

Hi. I wanted to give you a link to a free ebook on HTML for web pages:

Instructions for Developing Web Pages Ulitizing HTML

I am getting certified as a web developer and I recently took an HTML course. I really enjoyed it and I found that it really helped me with my web sites. I use Frontpage, however, I can now go into the code and fix errors that I find. Also, when I am posting my articles on article directory sites, I can easily add numbered and unordered lists and bolding, etc. to my articles. I'm sure there are many other things I know now that I didn't know last year, but off the top of my head these are the first 2. All things considered, web pages are MUCH easier for me now than they used to be - plus they look a whole lot better now! Check out the HTML ebook and see if it helps you too.

Barb

Search Engine Optimization

admin@asselingroup.com (Barb Asselin) — Fri, 20 Jun 2008 10:27:00 -0400

I've been taking a look at my previous posts and I realize that I haven't spent a lot of time talking about search engine optimization of SEO.

SEO is important beceause it doesn't matter how nice your website is or how great your product is, if no one can find it, you won't sell anything. It's like having a million dollar store in Cape Dorset, Canada (small population). The majority of the public won't have access to your store, so you will only sell to the population of Cape Dorset and not the general public.

So how do you get lots of traffic to your site? There are some "black hat" techniques that I would NOT recommend. These would include "stuffing" your site with a million copies of your keywords in very small print. This type of action could cause you to get "black listed" by the search engines. That would be very bad!

Good and legal way to get traffic are out there and should be utilized. What you want is to "optimize" the pages of your website so that when a potential customer keys in certain words into the search engine, your site comes up in the first page or two of results. Of course, first you need to know what your keywords are (what words people are keying into the search engines). You can do this through Wordtracker and I have an earlier post all about Wordtracker.

I had an interesting experience with SEO a few months ago. I do some contract work for a company that was not getting a lot of traffic. So I decided to see what I could do. I researched on Wordtracker and found a few keyword phrases that I could target. Here's what I did:

add keywords to title tags for each page in a sentence that showed a feature of service of company;
add keywords to meta tags;
add keywords to meta description, including a sentence that showed benefits of using our company;
add keywords where they would occur naturally in the content of the website;
post articles to website as well as article directories that include keywords in the title and the body of the article;

After doing the above (I spent probably a total of 10 hours doing the above), we went from not in the top 300 searches to #3 for one keyword and 19 for another. That was only after writing 3 articles, so there is still a lot I can do, but this was a promising start. Already, the traffic is increasing.

So, try using the above techniques. I will give you other techniques later, but this is a good start.

Barb

Interested in a free ebook on eBay?

admin@asselingroup.com (Barb Asselin) — Thu, 19 Jun 2008 19:14:00 -0400

Hi. I found a free ebook on becoming successful on eBay, "The Guide to Cashing in on eBay". Here is the link:

http://www.free-ebooks.net/files/861Guide%20To%20Cashing%20In%20On%20Ebay.pdf

If you haven't started your interest business yet and want to see if you can make a quick buck selling some stuff you don't want anymore, or if you are just curious about how to make money on eBay, check out this free ebook and you could start an ebay business. You just may find another stream of income. When I started my online business, my goal was to have 5 businesses that each made $10,000.00 a year. You could start with the same goal too - this just may be one of them! Good luck!

Barb

I'm finally back - and with another free business ebook!

admin@asselingroup.com (Barb Asselin) — Wed, 18 Jun 2008 21:12:00 -0400

Hi. Well, sorry for the long break. I've been finalizing the research for an annually updated industry directory that my company publishes each year for law firms. I hope you've been busy developing your niche market and creating an awesome website.

In keeping with the purpose of this blog, here is another free ebook I've just posted on another one of my websites - The Expert Guide to Affiliate Marketing. It will help you explore your options with selling affiliate products, just in case you haven't already tried that option on your website yet, or if you are just starting out and don't have a product yet.

Good luck! Talk to you soon.

Barb

Latest Free Downloadable Business eBook Podcast

admin@asselingroup.com (Barb Asselin) — Tue, 4 Mar 2008 13:00:00 -0500

Here is a link to my latest podcast, "Use Free Business eBooks to Start an Online Business":

http://www.asselingroup.com/use-free-business-ebooks-to-start-an-online-business.mp3

Enjoy!

Barb

Where to Start?

admin@asselingroup.com (Barb Asselin) — Mon, 3 Mar 2008 19:30:00 -0500

I am very excited! I just found out that the course I used to launch my internet career in municipal directories and free business ebooks, is now available for only $2.95! This course is complete and takes you right from the beginning of finding a niche, to choosing a product, creating a website and marketing your product and site, plus much, much more.

If you are interested in seeing where I started, check it out here:

http://www.marketingtips.com/reality-101/t/858936

Good luck!

Barb

Search Engine Optimization Strategies

admin@asselingroup.com (Barb Asselin) — Wed, 27 Feb 2008 15:04:00 -0500

So, when you are starting out in your first online business, you likely do not have a lot of money for Google Adwords accounts or other paid forms of advertising. So, what are your options for getting traffic to your site?

You have a beautiful website, great product and terrific sales copy, so of course, everyone who visits your site will buy your product but how will your customers get to your site in the first place? If you have done all of your research, your site will be optimized for your specific keywords already, but getting listed by the top search engines may take awhile.

Here is a trick that I use. Try writing a few articles and posting them to the top article directories. I like ezinearticles.com because it is very popular and, once you have expert author status, the waiting time is practically nil. You do not have to write a book for this, just articles that are about 300-400 words. Enough to say that you are an expert on your topic.

Be sure not to directly promote your product in your article. Your article should be free valuable information only. You can use your author bio to include a link to your website or blog and get traffic that way.

By choosing article directories that are popular, there is a much greater chance of your article getting indexed by the search engines quicker than your own site. If you include your keywords in your article title and throughout your article, you may start ranking for your keywords in as little as a few days. Even if it takes a week or two, it will be much shorter than waiting for the google bots!

Happy writing!

Barb

Another Free Business eBook

admin@asselingroup.com (Barb Asselin) — Tue, 12 Feb 2008 08:42:00 -0500

Hi! Today I have a free business ebook for you. It is Derrick VanDyke's "Advertising Explained". It can be downloaded here:

http://www.asselingroup.com/AdvertisingExplained.pdf

Inside you will find valuable tips and explanations of advertising techniques for your online business.

Even better than that, once you have your own online business up and running, you can give this ebook away for free on your site! So, you now have a free business ebook that you can give away on your website. What is the value in this? Lots! It is very important to offer at least something for free on your website (within your area of expertise, that is). First, it gives you credibility in that you are providing valuable information to your customers. Second, it provides a product to those who are not ready to buy from you yet - hopefully those people will remember you and eventually purchase your product! So, you have nothing to lose by giving away something on your website. Have you ever visited a website and considered buying something where they didn't give you something for free? Probably not.

So, download this free report now, start reading and planning your site and all of its advertising and sales potential!

Barb

What to write on your website?

admin@asselingroup.com (Barb Asselin) — Sat, 9 Feb 2008 09:43:00 -0500

Today, we are going to talk about what to write on your website. Earlier we talked about finding a name for our website, or url. If you have registered on (only $10.00 per year), you are probably wondering what to do to create your website. There are a couple of places you can start:

My eBook, "Start a Successful Internet Business Today" includes 3 free business ebooks designed to help you create a successful website. You can view more details on this ebook at www.free-business-ebook.com
Derek Gehl (an internet marketing "big wig") has a great blog which can be found at http://blog.marketingtips.com which contains a ton of great information. The article found at http://blog.marketingtips.com/wp/5-step-headline/internet-marketing-strategies contains valuable tips for creating salescopy for your website with compelling benefits and catchy headlines.

You have probably seen a number of "sales copy" websites selling a product. You scroll through the description of the product and can buy it at the end. This "long sales page" is the type that works. There are many reasons why this works (for single product websites) and Derek's blog explains some of this to you.

Once you have the basics down pat and want to try your hand at writing your own sales copy for your product, I have a great free resource for you. You can download a free copy of Sales Letter Creator, a software program that helps you build a sales copy webpage, step by step, at www.free-business-ebook.com, my website.

So, read away and get started building your website!

Barb

Choosing Your Website

admin@asselingroup.com (Barb Asselin) — Thu, 7 Feb 2008 09:45:00 -0500

Previously we have talked about finding keywords that represent what the public is looking for in your area of expertise, as well as what types of products we can sell on our website. Then, we looked at some affiliate program websites with an eye to finding some quality products to sell on our site.

Now we need to choose a website name or domain name. The name of your website should reflect the main keyword that you have chosen for your area of expertise. If you know alot about budgies and, through your keyword research, you found that a lot of people are looking for information on how to train budgies (budgie training is your keyword phrase) and you know how to do that (and there is not a lot of competition in this market) you have found a niche market just for you! Now you need a website, which starts with registering a name. Whether you sell other people's products or give away free ebooks on your website, you still need a name that reflects your topic.

What you don't need is a website with your name in the url. No one will find this website unless they know you and no one can tell what this website is about by looking at the name. If you find that the name www.budgietraining.com is available (I don't know if it is or not), this would be perfect for you since your keyword is "budgie training".

There are a number of places you can check to see if a url or website name is available to purchase. It costs about $10.00 per year to own a url, so it is not a lot of money to secure a site that fits in with your keyword of choice.

Here is a great article about choosing and registering a url:

http://www.wordtracker.com/academy/choosing-a-domain-name-do-your-keyword-research-first

It is on the Wordtracker website and I'm sure you will find it helpful in choosing your domain or website name.

Good luck!

Barb

More Affiliate Searching

admin@asselingroup.com (Barb Asselin) — Wed, 30 Jan 2008 08:56:00 -0500

Another place to look for suitable affiliate programs is http://www.affiliatescout.com/, where you will find over 3000 programs in 270 categories. If you scroll down, you will find a list of new affiliate programs as well as recent forum postings.

You need to be a member to access the forum, however, membership is free with a valid email address.

Now you have a few sites to check out. Surely, we will be able to find some good affiliate products to sell on your website.

Next, we will talk about what else your website can do to generate money. Talk to you soon!

Barb

Finding Affiliate Products

admin@asselingroup.com (Barb Asselin) — Tue, 29 Jan 2008 13:50:00 -0500

Last time we reviewed www.affiliateprograms.com and I suggested this was a good place to look for other people's products to sell.

Another such website is http://www.affiliatebot.com/ where you can either list a product as a "merchant" or become an affiliate of a program as a "publisher". The products as listed together with the % commission that is offered on each sale.

You may be wondering how you will promote products like this. Well, a few posts ago, we discussed finding your area of interest and then I directed you to find some products relating to your area of interest. Here's why.

As you are starting out, you don't likely have a product that matches exactly what people are looking for on the web. If you did, you would already be rich! If you are interested in and have knowledge of an area that people are searching for, you can start by selling other people's products that relate to your area of interest. If your interest is in time management and you find that people are searching for time management tips on the web, perhaps you will find some time management software or ebooks on these affiliate websites that you can promote on your website. You can develop a site with all kinds of tips and articles on time management (since you are an expert on this topic, writing some tips and other content shouldn't be too hard for you). You will attract people to your site with your valuable content. Once they are there, they may purchase a product, resulting in a commission for you.

Take a look at http://www.affiliatebot.com/ and see if you can find any products that complement your area of interest or that spark your creative juices and start you writing those articles and content.

Barb

Other people's products

admin@asselingroup.com (Barb Asselin) — Sat, 19 Jan 2008 14:16:00 -0500

Last time we reviewed Clickbank's website with a view to finding products that complement our area of interest. Did you find any? Well, here is another website with affiliate programs. Go to http://www.affiliateprograms.com/ and see what they have to offer. Among all of the affiliate programs you can sign up for, there is also a blog, a forum if you want to talk to others just starting out and you can also sign up for their weekly newsletter.

The affiliate programs are accessible either on the left of the home page or under "directory". There are many categories to choose from. Hopefully, your area of interest is there somewhere, or at least a product or service that relates somehow to your specialty.

I have a couple of other sites like this that we can review and then I want to discuss search engine optimization. Once we have a couple or a few products that we would consider selling on a website, I want us to look at the big picture before actually setting up a website. When we are ready to set it up, what elements does it need to be successful. If we know this upfront, it will save us a lot of re-doing later on.

Of course, we are also going to talk about other things we can sell on our website, as well as giving away things (like free ebooks). I also want to give you access to some other free business ebooks I have found, so stay tuned.

Until next time...

Barb