tag:blogger.com,1999:blog-11796501365219771842012-01-28T22:51:00.117+05:30Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.comBlogger143125tag:blogger.com,1999:blog-1179650136521977184.post-11084555900853930492012-01-24T21:43:00.000+05:302012-01-28T22:51:00.126+05:302012-01-28T22:51:00.126+05:30

Indiabulls Group new commercial featured Saif Ali Khan; WOW, what a concept must say they kill two birds with one stone.  The motto of this advertisement is not just to target home loan retail customers but to show equity investors how big and visionary Indiabulls Group is. Why BSE listed companies need to showcase their activity through creative marketing channel or branding? Last year

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0tag:blogger.com,1999:blog-1179650136521977184.post-27452631463431456622012-01-23T23:33:00.000+05:302012-01-23T23:41:05.797+05:302012-01-23T23:41:05.797+05:30

As an advent of digital media more and more job openings for online marketers specifically fpr Search engine optimizer and PPC experts are available in Pune.  As a part of SEO faculty for reputed institutes in Pune, I have come across with lot of new SEO aspirant, fresh graduates, sales and marketing professionals who would like to learn search engine optimization techniques.  I have really

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0tag:blogger.com,1999:blog-1179650136521977184.post-32963212190037612272012-01-12T20:06:00.000+05:302012-01-24T21:50:18.409+05:302012-01-24T21:50:18.409+05:30

Most of the Banking, Financial Services and Insurance (BSFI) companies in India still practicing traditional marketing channel to spread financial awareness of their products or services. Marketing paws of Indian financial giants are still hesitating to enter into digital space without knowing its strength and future prospects. Digital marketing for financial services in India still consider

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0Pune, Maharashtra18.5204303 73.856743718.3999798 73.6988152 18.6408808 74.01467219999999tag:blogger.com,1999:blog-1179650136521977184.post-35176143316502193172011-12-23T20:35:00.000+05:302011-12-23T21:38:34.247+05:302011-12-23T21:38:34.247+05:30

Indian e commerce industry have sense the brightest future ahead. Lot of new online e commerce business models has been entered into an Internet forays, I don’t blame them but the waves seems like tsunami. Most of the online business models entrepreneur do not make their home work properly and dive in a foray with out analyzing type of revenue generation channel available online and offline

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0tag:blogger.com,1999:blog-1179650136521977184.post-59491435939178712442011-11-27T11:11:00.001+05:302011-11-27T11:59:43.405+05:302011-11-27T11:59:43.405+05:30

When I had word with one of our product manager about landing page content and showing concern about high bounce rate, his reaction was pungent. Normally mortar and brick sales guys alien to SEO and online marketing importance. Even content guys (English singing birds) have felt that they are extraordinary and have written ad hoc English to prove them genius. In a post last week, I discussed

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0tag:blogger.com,1999:blog-1179650136521977184.post-18955173330365097182011-11-18T22:21:00.001+05:302011-11-18T23:09:07.464+05:302011-11-18T23:09:07.464+05:30

“Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better”.  Twitted by Avinash Kaushik, almost 3 years back. That time Social Media was really in nascent stage.  Even conversion tracking and social platform usability was not up to mark. Few followers or chunk amount of replies to buzz has gave ample joy and

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0tag:blogger.com,1999:blog-1179650136521977184.post-51536472630638495242011-10-11T21:03:00.002+05:302011-12-23T20:54:11.112+05:302011-12-23T20:54:11.112+05:30

Flipkart.com is one of the largest online bookstores, well-known eCommerce business in the India. 100% Indigenous ecommerce portal now offers electronic consumer durables and gadgets. My last article on Flipkart.com was about Brand Positioning, No Kidding No Worries. By joining the Flipkart.com affiliate program you will get paid to promote everything from books to cameras. For each sale you

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0Pune, Maharashtra, India18.5204303 73.856743718.3999798 73.6988152 18.6408808 74.01467219999999tag:blogger.com,1999:blog-1179650136521977184.post-32679304545564668162011-10-05T19:37:00.000+05:302011-10-07T10:31:46.543+05:302011-10-07T10:31:46.543+05:30

. In recent years we have been observed evolutions of new online business models and their growth stories along with efforts and beans they have been pouring for their Digital Brand Positioning. Even traditional business models now days fighting for their digital market share and digital brand positioning. The recent news, “single letter web addresses fetch huge sum in domain name auction”

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0Pune, Maharashtra, India18.5204303 73.856743718.3999798 73.6988152 18.6408808 74.01467219999999tag:blogger.com,1999:blog-1179650136521977184.post-82954316657411664622011-09-29T19:09:00.000+05:302011-10-02T13:56:36.511+05:302011-10-02T13:56:36.511+05:30

. No Kidding, No Worries, the recent advertising and branding campaign of Flipkart is a unique example of “Trap Them Young”.  An in-depth analysis of recent advertisement campaign of Flipkart strongly conveys Indian youth’s sentiments and their desire.  The story board of adverts, feature kids in adult situations (context to adult voice overs), like a beauty parlor, a cafe, and an office.

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0Pune, Maharashtra, India18.5204303 73.856743718.3999798 73.6988152 18.6408808 74.01467219999999tag:blogger.com,1999:blog-1179650136521977184.post-12863138576988229612011-09-18T11:37:00.002+05:302011-10-02T13:57:40.250+05:302011-10-02T13:57:40.250+05:30

 . The recent advertisement campaign of Airtel  “Har Ek Friend Zaroori Hota Hai”  really catch the today’s youth sentiments and positioning amongst the brand airtel in the most vibrant and happening target segment.  My last article on D-hawk was abouist Digital Branding to GEN next revels future brand challenges context to digital media consumption pattern. This advert by Airtel “Har Ek

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0Pune, Maharashtra, India18.5204303 73.856743718.3999798 73.6988152 18.6408808 74.01467219999999tag:blogger.com,1999:blog-1179650136521977184.post-35175286643227720202011-09-15T19:26:00.000+05:302011-10-02T13:58:24.264+05:302011-10-02T13:58:24.264+05:30

. The consumption of media has evolved over the past two decades with the onset of World Wide Web: people now preferred to read news online, download music from web has pushed CDs/DVDs market down and operate their financial transactions online. People communicate with friends and family over the Facebook, Skype or chatting instead of picking up the phone. Technological advancement will

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0Pune, Maharashtra, India18.5204303 73.856743718.3999798 73.6988152 18.6408808 74.01467219999999tag:blogger.com,1999:blog-1179650136521977184.post-66960902904119590022011-08-29T17:53:00.016+05:302011-10-02T13:58:54.417+05:302011-10-02T13:58:54.417+05:30

. I AM ANNA HAZARE, which is Buzz & Brand word around the nation. Since last two weeks each Indian individual life has been churning out by the impact of Brand Anna. On the political front of India this event consider as the largest mass participation movement after the independence for social cause. Who won who lose, what achieved, what was expected and what will reflect in near future,

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0Pune, Maharashtra, India18.5204303 73.856743718.2794338 73.5408867 18.761426800000002 74.17260069999999tag:blogger.com,1999:blog-1179650136521977184.post-86541977345744529152011-07-18T18:23:00.003+05:302011-09-29T20:02:43.726+05:302011-09-29T20:02:43.726+05:30

p { margin-bottom: 0.21cm; } Since my last post on “Methe Mai Kya Hai” I haven't post anything here on Brand Hawk so far, Quite busy with SMM&O stuff, along with new web project for my organization, where I have been digging in more depth about web psychology and content inventory model. But I have kept checking daily analytics of all my blogs and websites, Ohh my god my Brand Hawk

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0tag:blogger.com,1999:blog-1179650136521977184.post-10682945461191794722011-05-18T21:03:00.001+05:302011-09-29T19:30:53.381+05:302011-09-29T19:30:53.381+05:30

Yesterday night after dinner, we were enjoying IPL4 season. All of our family members seat across each other in the hall, in between match strategic time out Cadbury Dairy Milk advertisement was aired "Meethe mein kya hai?" All of us suddenly busted in a huge laugh, cause that night we had Lauki ki subjji and most of the family members of mine hate ... Laukki .. he he Being an brand

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0tag:blogger.com,1999:blog-1179650136521977184.post-83057206530530062552011-05-17T14:44:00.002+05:302011-05-21T18:40:04.563+05:302011-05-21T18:40:04.563+05:30

Planning Face Book Marketing Campaign via fan-page is a very crucial and complex process. Many online marketers jumping into Face book fry pan without knowing their online business objectives and expected outcome from face book fan-page marketing campaign. The functionality of Face book fan-page, face book groups activity and member's accounts or viral processes need to understand by online

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0tag:blogger.com,1999:blog-1179650136521977184.post-89266572062109421212011-05-15T10:35:00.020+05:302011-05-21T18:41:25.807+05:302011-05-21T18:41:25.807+05:30

Every action of Google seen to fall into one of three main categories, Innovating, Changing, or Moving. I am not surprised at all, the change process adopted by Ezinearticels is consider as a late wake up call .. Better Late Than Never (In hindi … Der se Aaye par Durust Aaye) The Google’s post panda update hitting very hard to all link farming portals. EzineArticles.com is the one of

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0tag:blogger.com,1999:blog-1179650136521977184.post-31905082389345955152011-05-14T08:41:00.011+05:302011-05-18T11:33:45.606+05:302011-05-18T11:33:45.606+05:30

Designing marketing and product feedback survey is very crucial process for marketing strategist. The expected out come of this kind of marketing or product survey will impact on overall business matrix and future business growth goals. Defining the objective of marketing survey is very important otherwise undefined purpose, leads towards no man's land. You need to align your marketing survey

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0tag:blogger.com,1999:blog-1179650136521977184.post-59028102269877787472011-05-09T16:28:00.004+05:302011-12-23T21:00:07.362+05:302011-12-23T21:00:07.362+05:30

Affiliate Marketing Business Model life cycle can be breakdown into five stages like Introductory Stage, Early Growth Stage, Later Growth Stage, Maturity Stage and Decline Stage. Being affiliate program manager you should know what action needs to take to establish your affiliate brand which stands out from the crowd p { margin-bottom: 0.21cm; } Affiliate Program Pre launch

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0tag:blogger.com,1999:blog-1179650136521977184.post-22124285847905925782011-05-02T18:16:00.005+05:302011-05-18T11:33:13.986+05:302011-05-18T11:33:13.986+05:30

Ohh My Ghosh !!!It's been eight months now, I haven't put any updates here on online marketing guru. You guys might be thinking that this blog is one more example of dead e-widgets or bla bla ....Even I felt very sorry for the same, honestly now onwards I will try to be active on this media to interact with you guys .... Since last eight month I have had a great experience with Gambling

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0tag:blogger.com,1999:blog-1179650136521977184.post-70106674863235362432010-09-26T19:49:00.008+05:302010-09-26T20:02:15.679+05:302010-09-26T20:02:15.679+05:30

.The rhythm of the work on PPC is followed by the effort put in a logical activities like key word research, ad copy management and landing page optimization, which are changes over the duration of the work. For the new PPC campaigns, what takes the most time are keyword generation, grouping and bidding. In later stages the landing page optimization become the primary focus. Bids and targets are

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0tag:blogger.com,1999:blog-1179650136521977184.post-31746230008981234712010-09-19T11:12:00.004+05:302011-05-07T20:07:30.050+05:302011-05-07T20:07:30.050+05:30

Gmail apps have recently launch priority inbox option. The application has build on a very good mechanism, which is a higher degree of priority in user’s perspective. This priority inbox application is working on gmail users activity like which email has open reply and most likely read. According to users preferences and choices priority inbox will work. The automatic sorting of important message

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0tag:blogger.com,1999:blog-1179650136521977184.post-2882590549119373412010-09-04T13:54:00.012+05:302011-05-07T20:07:06.238+05:302011-05-07T20:07:06.238+05:30

I have been working continuously for last two and half year since I have done my MBA. After putting down my paper with my last assignment, I have decided to take a long break.The first week has been past now; yesterday I had received a call from my school friend. In causal talk, she was asked me what you are doing this days to pass the time, this question is really meaning less if you asked an

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0tag:blogger.com,1999:blog-1179650136521977184.post-51783872633193666852010-08-28T20:40:00.007+05:302011-05-07T20:07:51.324+05:302011-05-07T20:07:51.324+05:30

Since dotcom burst an approach of an online marketing industry has been changed in a 360 degree. It has been added more scientific marketing approach towards business doing online. The rapid changes in environment necessitate a strategic perspective; we saw the crucial role of played by social networking in an online marketing environment. It is no exaggeration to say that it is the fluctuating

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0tag:blogger.com,1999:blog-1179650136521977184.post-24420642200082279412010-07-06T19:04:00.001+05:302010-07-06T19:07:30.483+05:302010-07-06T19:07:30.483+05:30

A lot has been said and discussed how social networking boom has change the business enviro, even the perception of your stake holders over the time. I am more concern about B2B segment context to social networking. While managing more than 15k affiliates with a huge networks it's really difficult me to update them regularly on small small changes we has been implemented, i preferrably used

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com1tag:blogger.com,1999:blog-1179650136521977184.post-66265238256851101542010-07-05T19:26:00.008+05:302010-07-13T13:46:53.711+05:302010-07-13T13:46:53.711+05:30

Well, it’s been quite a while since I have written regularly on my blog. I basically decided to stop writing on my blog since Feb, so I could put more attention on my job responsibility. But I am now in a position to start writing regularly again. Let me share with you what has been going on in my time off.When our management was decided to put affiliate marketing responsibility on my young

Sujay Khandgehttps://profiles.google.com/111451851987636009427noreply@blogger.com0