Digital Marketing Trainer, Seo Consultant India

Email Marketing Tactics Which Will Blown Your Mind

2018-04-06T03:56:00.002-07:00

Recently i received an interesting email from klient boost, who is a growing digital agency.

What attracted me the most is the content itself.

They sent me the first email few days back. Unfortunately I didn't checked that mail.

They tried to follow me up by keep on sending me mails.

Due to some busy works, i didn't followed my mail opening routine.

Few days before I received another mail.

This time this new email catched my eyes.

I was really surprised to read what they had written inside it.

You can have a look at that email below:

How smartly they created a follow up mail to reach their clients.

They had also included a gif image.

I was really impressed by this mail pitch...

What i was too impressed is their email marketing strategy.

What's the need for creating these kind of emails?

Whats the importance or need of email marketing?

Let's have a look:

. Marketing Cost

The cost which a company spend on marketing is relatively high compared to other expenses.

We all know that the ultimate aim of marketing is to get potential customers.

Then, what 's the use if we spent too much money on marketing teams and didn't get the desired results?

Here, we can make use of email marketing strategies.

While comparing with the traditional approach, cost of email marketing is relatively low.

There are a good number of email marketing tools which you can purchase at low cost.

. Investment

The amount we spent on email marketing is less compared to those marketing professionals as a

whole.

Nowadays most businesses spend a desirable amount on email marketing because of the good return on investment.

. Creation

An email campaign can be created easily with the help of ready made templates, logos, images,

videos, drag and drop editors.

Some campaigns can also be created in the form of simple plain text emails, without putting much

effort.

. Success Measurement

All of the top email marketing software's composed of tracking systems to measure the click through

and conversion rates of the email campaigns.

While print or broad cast advertising methods involves some efforts to track down the success rates.

How To Increase The Traffic To Your Website (Proven Methods)

2018-04-02T05:25:00.001-07:00

Traffic is essential to your website to make the visitors attract and convert to leads.

Here, i am listing down some proven methods to increase traffic to the website.

Content

Content is regarded as the best method to increase traffic to your website.

How successfully you make use of the articles depends how you can increase traffic to your website.

How to do it?

Update articles in your website by adding a blog section.

You can update the articles based on your services.

For example if you are running a website focusing on home decor services, you can write articles

based on "how to improve your home during festival seasons, how to decorate your home for your

child's birthday, tips for home decorations etc."

You must also update the articles regularly.

It is recommended to write an article providing something valuable to users.

Researchers have proved that long content tends to rank much better than short contents.

One of the major advantage of long content is that a lot of keywords will rank automatically for it.

It's better to write articles around 1200 - 1500 words to rank your content better.

So, you have written content, what next?

1. Convert Your Articles to various other forms such as:

Infographics
E-books
Slides
Videos
Podcasts

You also have to share these into various submission sites respectively.

These are a lot of high authority submission sites to submit your content transformations to achieve good traffic.

Make use of these websites effectively.

2. Rephrase Your Old Articles

Rephrase or update your old articles by adding some additional points.

For ex: if you published an article last year for christmas, it's better to update the same article by adding new additional points and publish on this year. No need to write a new one.

3. Guest Blogging

Write quality articles and publish it on high authority websites.

Get traffic to your website or blog from that website by linking to your website or blog through anchor texts.

4. Make Use Of Social Media

Make use of various social media platforms to share your content extensively.

Get the support of Hootsuit or IFTTT for automating your posts on social medias.

On Page Or Off Page SEO, Which Works Better? [Case Study]

2018-03-31T10:08:00.002-07:00

SEO mainly consists of both onpage as well as off page activities.

There is a general belief that onpage seo is implemented during the first month of a seo project and after that we used to concentrate on off page by leaving behind onpage.

This is not right.

Both onpage as well as off page activities have equal importance in seo.

I handled some websites which achieved rankings in first page of google by simply doing some onpage activities alone and not trying offpage seo.

This doesn't mean that onpage is important than offpage.

It depends upon the competition, business location, country, keywords, which favors in seo as a whole.

Case Study:

Last year i was approached by a person to rank his newly started client website.

It was one of my friend who had referred me to him.

I took it as a challenge and agreed to do the seo.

Believe it or not. I only done onpage activities for the client in the first month.

All service keywords spotted the first page positions in google by the end of the month.

I didn't done a single link building or offpage activities for them.

Since it's a new website, Domain Authority was also low.

Does it mean that onpage is best than offpage?

Never.

Then, how the results happened? Is is a black magic or lucky factor?

I'll explain:

Actually the client location was middle east.

The client wants to rank keywords locally.

I optimized their website by giving priority to the local keywords and user's search intent.

Crawlers found out that this website is more suitable for giving them the best solution, and thus they given priority for them rank better.

It all depends upon how effectively we are doing keyword research and executing the keywords in the website in a good proportion by thinking as a user.

Still Running Like Usain Bolt? You Will Lose (Case Study)

2018-03-31T08:50:00.002-07:00

Never ever run like usain bolt. You will lose. Here I am not comparing anything with usain bolt and questioning his talents.

What I am trying to convey is in the context of SEO.

I have came across a lot of people who do the activities more thinking that they could rank better by doing more.

This is absolutely wrong in terms of SEO.

We should only concentrate on quality rather than quantity.

One or two back links of high value has great importance than getting more number of back links from spammy and low quality domains.

We can't simply make fool of Google by using softwares to build links on a huge amount at once.

It will effect us negatively in rankings.

It's better to create a plan for link building activities.

Be it weekly or monthly, you have to do it in a uniform manner.

Whatever activities we do, it will take some time to get backlinks.

One easier way to get backlinks faster is through blog commenting.

But, there are also some cases where your comments are getting moderated..And you have to wait for your comments to getting approved..

Slow and steady wins the race here for SEO.

Also, always note down the activities which you are doing.

Why I am insisting to track down because you have to analyse the changes occured in rankings as a part of the link building activities.

Some activities which you keep on repeatedly doing without knowing the fact that you are wasting your time and effort.

Problem Case Study:

One of my friend who is in digital marketing field complained me about the results.

His complaint was, he used to do a lot of link building activities in a month. But, he didn't got desired results.

From morning till evening, he used to do link building, but neither of the links are getting indexed nor he is getting traffic.

He asked me to give him the solution.

I checked his link building process and gone through his links.

What I Found (solution):

Some of the links which he created in communities and forums are either not approved or getting deleted soon.

The admins of the forms and communities are removing the links.

We can see the links which we create at the time of submissions. But after a few days, they are removed by the admins.

I insisted him to stop doing submissions in those forums and communities and asked him to utilize his time on other activities.

After that, positive changes began to appear in rankings.

A proper planning and implementation on seo will always thrives you to success instead of trying to build an empire in a night.

Remember, rome was not build in a day..

Don't Do Any Thing. Just Find The Gems

2018-03-30T06:33:00.001-07:00

What i said in the title is true.

I am not simple boasting to get your attention. It's true.

I will explain it.

Recently i handled a SEO project.

Their main keyword is interior designing.

Competitition part is medium.

I took up the project and started the initial stage.

Went to the auditing part as usual.

suddenly i came across some keywords ranking in google for them.

They didn't done any kind of previous seo activities for their website.

Domain authority is also too low. Home page had no content at all.

But, google had ranked some of their keywords.

I undergone a research and found out more relevant currently ranking service keywords.

Contacted the client and asked about their keyword suggestions.

After getting the recommendations from the client, i incorporated the gem keywords which was already ranked with the recommended keywords by the client.

Now, the keywords are ranked well in google for them. (Both my gem keywords and keywords recommended by the client)

*due to some privacy issues associated with the client, i am not supposed to reveal the client name or details as of now.

Is Content Still The King In SEO? [This Case Study Explains How I Increased The DA Of A Website Using Content Strategy]

2018-03-30T05:22:00.002-07:00

( i am describing this case study in a nutshell...)

1. "We have already content in the site..You just ranked it with your keywords"

2. "We can't afford content right now".

3. "Sorry, we don't have content writers at present in our agency"

Above mentioned are some of the answers which i faced while talking about the content requirements for seo to clients.

May be you will come across a lot of websites having no content which ranks well compared to those having much more content in their websites.

Ranking factors in google doesn't depend upon content alone. There are around 200 ranking factors.

But, content is also considered as one of the major factor in ranking.

I have a client concentrating on "web design" keyword, which is one among the most difficult

keyword to rank in a short span of time.

It's a keyword which is of commercial intent and having almost 301,000 search volume on average.

What i have done:

Initial Phase:

I first checked the website by conducting a deep site audit.

Checked various technical issues inside the website.

Planned a strategy and created a task sheet and dead line for the technical issues to be solved.

Planning Part:

After that, i moved to content planning.

The home page doesn't have required content suggested by the google.

Done extensive keyword research to find out the keywords accordingly.

Execution Part (level 1):

Wrote contents by following the guidelines of google.

Updated the titles and meta accordingly.

Found out the relevant topics for blog section and wrote content by including latent semantic indexing keywords.

Execution Part (level 2):

You can't sit and take rest after publishing content to your website. You have to share the content to others. It's where content marketing has a significant role.

Execution Part (level 3):

Implemented the content marketing strategies effectively.

These were the results which obtained.

18th july 2017

DA	PA
1	1

March 30 2018

DA	PA
20	33

i didn't get the support of premium seo tools for this project. Although premium tools like semrush will give us the best results, i didn't tried them for this client.

*due to some privacy issues associated with the client, i am not supposed to reveal the client name or details as of now.

Challenges In SEO

2018-03-26T09:30:00.000-07:00

SEO is one among the most challenging and passionate career.

As a part of digital marketing, seo is becoming tough compared to others.

One of the main advantage of seo is that we don’t need to spend money to google like ppc campaigns to get results.

Tougher phase is that seo will take some time to visible.

SEO is purely based on how smarter we optimize our website for users.

Earlier we used to optimize the website for search engine to rank high.

But now, google is showing the results based on user relevance.

Some of the most difficult challenges in seo are mentioned below:

Ranking Fluctuations:

While i am writing this, a lot of questions are still popping up in my mails, whatsapp and fb

messengers about the reason for ranking fluctuations.

Sprankly speaking newbies who stepped up in this filed will get really irritated by this scenario.

The reason for this changes will be mainly beacause of technical interventions.

ie probably because of search engine algorithm changes.

Meeting client expectations:

"Clients are like our god. we need to treat them well. we need to be cautious while talking to them. we have to be always cool while interacting with them"

These are the words which was said to me by my friend john, who is an australian seo geek.

I also agree with his opinion.

But, we should always be made sure that we should not give over expectations to our clients without

doing proper research before taking up the seo project. As the google is becoming tricky alwaays, we

must not guarantee the clients to offer results in one or two weeks for a high competitive niche.

Updating Yourself:

This is really crucial in today's seo scenario.

Being update is definitely important to sustain in this field.

Being updated simply doesn't means understanding latest algorithms and all. It's also important.

But, at the same time the tactics and approaches we implement for clients in different kinds of niches

and the analysis of the results makes us upto date.

A simple example is that:

I handled a client based in saudi arabia for immigration based niche.

I only implemented basic on page activities. No link building has done for that.

Believe it or not, major keywords hitted in first page in google.com.sa

Also another client came in different niche. same strtaegy done for them also.

But, results are not much great for that.

What does it mean?

Copy book and theoriatical approaches will not always came into our help.

It's the practical knowledge which will help us.