Virtual Crossroads

While We Wait for Godot: Here's to Social Reading!

noreply@blogger.com (Suchi Arya) — Fri, 04 Nov 2011 01:39:00 +0000

It's been a month that the social Godot - Facebook announced the new emotionally engaging developments on the site - namely the Timeline and social plugins like Netflix, Spotify and the works....

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In Time Review: Much Meat Wasted

noreply@blogger.com (Suchi Arya) — Thu, 03 Nov 2011 13:22:00 +0000

In Time: Good literal visualization of the world where time is money and really innovative implementation of dynamic tattoos that tell you how much time you have left to live. Buying,...

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The marriage between Organised & Unorganised Retail

noreply@blogger.com (Suchi Arya) — Wed, 12 Oct 2011 10:02:00 +0000

Let me not to the marriage of true minds Admit impediments. Love is not love Which alters when it alteration finds, Or bends with the remover to remove - William Shakespeare A perfect...

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Now In 3D (Marketing)- Doo-Daa-Dew

noreply@blogger.com (Suchi Arya) — Sun, 26 Sep 2010 19:24:00 +0000

3D is fast becoming the new selling proposition for a lot of things. Movies, for instance, is the first thing that comes to mind when talking about 3D. I was reading this post about 3D movies...

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4Ps & A Neuromarketing Test: Media & FMCG 'Suit Up'!

noreply@blogger.com (Suchi Arya) — Sat, 18 Sep 2010 21:56:00 +0000

The traditional ammunition is not enough. Marketers are suiting up with more science and more numbers to make their products and strategy - legendary! Marketing is defined by the basic 4Ps of...

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Shake it:Like Toyota & Levi's

noreply@blogger.com (Suchi Arya) — Mon, 30 Aug 2010 18:32:00 +0000

Two products. Two industries. Innovate to create two Font Types! Was curiously studying some new trends and advertising and saw something common between both Toyota and Levi's. Not enough can be...

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Loyalty: Behavioral, Attitudinal or Artificial?

noreply@blogger.com (Suchi Arya) — Sun, 06 Jun 2010 04:34:00 +0000

I meant to write this during my short stay back home -- short the stay might have been, it however did not impact the long hours of shopping I indulged in. To reduce the burden of my wallet, i gave...

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Robert Vs Robert: Who's Bigger Bucks on Facebook

noreply@blogger.com (Suchi Arya) — Tue, 18 May 2010 05:30:00 +0000

Which Robert is more popular? Pattinson or Downey Junior? Who should you put your money on when it comes to social media marketing? Say, if you are advertising on Facebook, how would you know what...

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Twitter: Show me the Money, At Last!

noreply@blogger.com (Suchi Arya) — Tue, 13 Apr 2010 19:00:00 +0000

There have been stories that this 140-character wonder has made companies in Europe lose to the tune of $2.25 billion/year. High on opportunity losses. Now it is time for it to earn something from...

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The Changing Japanese Consumer

noreply@blogger.com (Suchi Arya) — Sat, 27 Mar 2010 06:32:00 +0000

The post-recession Japanese consumer is: Spending more time in the retail outlets. Loving the Indian touch-and-feel-before-buy syndrome. Are more interested to know what a brand means than just the...

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FMCG VS Retailers: The Organised Retail Battle

noreply@blogger.com (Suchi Arya) — Sun, 07 Feb 2010 08:12:00 +0000

There was a time when retailers were a friend indeed for FMCG players but there seems to have been a breach of trust in their friendship clause. It all started when retailers like Wal-Mart started...

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Reviewing Wake Up Sid!

noreply@blogger.com (Suchi Arya) — Fri, 02 Oct 2009 12:19:00 +0000

It felt I was laughing at myself on the mighty widescreen. And after the interval, it seemed like me, the writer. And I couldn't get enough of Sid and Aisha, and Mumbai. Wake Up Sid is a perfect...

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Marketing Mantra: Darwin Says Diverge, Not Converge

noreply@blogger.com (Suchi Arya) — Sun, 27 Sep 2009 14:27:00 +0000

There is shampoo and conditioner. Some brands introduce a 2-in-1 product: Convergence One brand created a new category - Hair Serum - to be used after shampoo and conditioning: Divergence Brand:...

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How Newspapers Assist In Brand Building (But They Don't Know It Yet)

noreply@blogger.com (Suchi Arya) — Sat, 26 Sep 2009 13:41:00 +0000

It was during the time I was preparing for my MBA interviews that I wondered why can't newspapers be a medium of marketing? I was trying hard to justify why a journalist wants to get into marketing....

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Four Clues to The Lost Symbol

noreply@blogger.com (Suchi Arya) — Tue, 15 Sep 2009 03:25:00 +0000

I was telling a friend a few weeks ago that after reading Chinese symbols, I am reminded of my fascination with Egyptian heiroglyphics. And If I had a chance, I would have probably taken up studying...

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Selling India in UK, Canada: The Wal-mart Way

noreply@blogger.com (Suchi Arya) — Mon, 14 Sep 2009 16:00:00 +0000

I was reading an interesting story today, UK-based supermarket Asda to stock Asian-wear, including salwars, kurtas, churidars and even saris to cater to the huge South East Asian population (over...

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When a Journalist becomes an MBA

noreply@blogger.com (Suchi Arya) — Thu, 10 Sep 2009 17:46:00 +0000

Act I. Scene I A newspaper office in South Mumbai. Situation: A staff crunch. Enter Amit Verma (BA, MBA) who was a sub-editor before joining the course. Colleagues: (in chorus) Hi Amit! We are so...

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Fortune 500 Analysis: ExxonMobil

noreply@blogger.com (Suchi Arya) — Fri, 07 Aug 2009 11:16:00 +0000

Company: ExxonMobil Rank: 2 Revenue: $442,851m Profit as % of revenue: 10.2% Products: Fuels, lubricants, petrochemicals About ExxonMobil: (Source: NYTimes) Headquartered in Irving, Texas,...

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Forune 500 Analysis: Shell

noreply@blogger.com (Suchi Arya) — Mon, 03 Aug 2009 16:42:00 +0000

Company: Shell Rank: 1 Revenue: $458,361m Profit as % of revenue: 5.7% Products: Petroleum, natural gas, petrochemicals About Shell: (Courtesy the NY Times)Royal Dutch Shell plc (Shell) is a holding...

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Brand India: The Hillary Visit

noreply@blogger.com (Suchi Arya) — Mon, 20 Jul 2009 05:06:00 +0000

The basics - that's what US secretary of state's visit was about. Educational infrastructure, environment and industry. The deliberate youth connect, open public addresses at St Xavier's College,...

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The Game

noreply@blogger.com (Suchi Arya) — Sat, 18 Jul 2009 15:49:00 +0000

A 250-word story I wrote for Jason's contest in between breaks at work. We had to use this picture for inspiration to write this story. Not my best, but to keep the writing alive: Alaska Junior...

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Harry Potter Vs Edward Cullen

noreply@blogger.com (Suchi Arya) — Wed, 15 Jul 2009 05:12:00 +0000

What triggered this debate was when a friend and I were taking sides. She loves Harry and I LOVE Edward. What if they both were pitched against each other. Harry James Potter: Famous in the...

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Branding, Selling and Mr Maslow

noreply@blogger.com (Suchi Arya) — Wed, 08 Jul 2009 13:11:00 +0000

When the chips are down, Just restart your engines, folks! I was reading advertising news on a website when the new global campaign of Levi's caught my eye. More about that in a bit. But it's...

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How To Shop At Sale Season

noreply@blogger.com (Suchi Arya) — Sat, 04 Jul 2009 17:34:00 +0000

Chuck the umbrellas, Open your wallets for shelter. It's raining Sales. I am a seasoned shopper and my favorite season is not the winter, not the monsoon (which finally arrived, phew!), it's the...

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KI Factor: Reviewing Kambakkht Ishq

noreply@blogger.com (Suchi Arya) — Fri, 03 Jul 2009 09:46:00 +0000

Who knows what's nonsense and what's sense? Why so serious? A dash of dudes (Indian and phoren), a bowl of babes (ditto), a sizzle of songs, a hint of Hollywood, a cabinet of designer clothes, shoes...

What I want from Santa this Christmas!