We Scream Style

MATCHES A/W10 PRESS DAY

noreply@blogger.com (fashionfashionfashion) — Fri, 23 Apr 2010 12:08:00 +0000

One of the most chicest boutiques in London opened their doors on Wednesday to unveil their latest A/W10 pieces they have in store. The mouth-watering designers ranged from HRH Maison Martin Margiela right through to the saviour to all womens feet, Christian Louboutin.

Bridget Cosgrave, Matches' Buying and Fashion Director, has done an amazing job pulling out the key looks for this season, especially knocking up the new rising star of fashion, Holly Fulton. Her fashion forward thinking by using geometric Art Deco lines and pop art colours really got me when I first saw her. Now stocking at Matches, I am sure the London fash pack will be going crazy!

Holly Fulton

Matches men have all the more reason to be wrapping up warm this A/W10 as it's all about the chunky knitwear and sexy wool! I saw a lot of McQueen knits, Paul Smith scarves and this gorgeous Maison Martin Margiela pony hair coat with leather lining inside. It's just truly orgasmic, I know I'm going to get one as soon as it hits the stores.

Maison Martin Margiela

Here are some more images of the latest womenswear pieces:

Menswear:

GUCCI POPS UP

noreply@blogger.com (fashionfashionfashion) — Thu, 22 Apr 2010 16:26:00 +0000

The fashionista's were out in full force last night partying it up Gucci style when Mark Ronson helped open the store in Covent Garden which will be selling his £395 sneakers. Have a look at who got papped here.

MOBILE DiSCO!

noreply@blogger.com (fashionfashionfashion) — Wed, 21 Apr 2010 17:39:00 +0000

VICE BLOGGERS NETWORK

noreply@blogger.com (fashionfashionfashion) — Wed, 21 Apr 2010 11:13:00 +0000

Wow, so i've been asked to be apart of VBN (Vice Bloggers Network). This is a major honour as they only choose a very select few bloggers to be apart of their network! As they say on their website;

"VBN is a collection of what, in our opinion, are the most interesting, relevant and popular independently-run

blogs on the planet, primarily in the spheres of fashion, art, film, music, sex and technology."

So now that I am apart of it, here is my official badge that I can post on my blog!

Yay! Thank you VBN!

SIXY ONE 20 SIX

noreply@blogger.com (fashionfashionfashion) — Sat, 17 Apr 2010 23:10:00 +0000

Lindsey Lohan is back, and this time she's brought along her latest collection for her label 6126. I really don't know what to make of her collection, maybe she was designing whilst snorting a line of coke on the side? Oh well, nevermind, some of the greatest designers of our time have been on coke. So maybe she can make something great out of herself!

CHANEL PRESS DAY AW 10/11

noreply@blogger.com (fashionfashionfashion) — Fri, 16 Apr 2010 17:40:00 +0000

As it is press day galore this season- it was Chanel's turn to pop open its doors to the raging press and journo's to have a sneak peak of what will be coming up for A/W 10.

Entering the beautiful clean-cut press office and being welcomed by drinks and canapes was not only nerve wracking at first but very very exciting! As I was entering I just kept telling myself "Ozzy play it cool, play it safe, and don't make a tit out of yourself!" My stomach was turning with excitement and I felt like I was a child left alone in Hamley's. It was truly a j'adorable experience, I couldn't believe that I was actually in CHANEL!

This season we saw a lot of sportswear and fur! (Much to my disappointment ALL fake!) but I guess it would be easier for stylists to shoot, and, department stores to sell. I mean we don't want PETA protestors to be going on a hunger strike and whipping themselves with chains now would we... Or would we actually? Ha.

I went along with my best friend and today's guest blogger, Ira. In-fact, it was her first ever press day and she was just as excited as I was, (you can read her little post about Chanel below). Chanel have really broken boundaries this season and good old Karl has definitely come up with something that is entirely different but still staying within the Chanel 'look'. The outfits and accessories were all very chic and feminine with a cold and bitter twist. I personally love how he has played with the concept of ice- maybe he's making a political point about global warming?

The press day was divided into three different rooms- Fashion, beauty and watches. The J12 has now been given a makeover with beautifully hand crafted diamond studded watches slimmed down, and even a J12 with a rubber strap for when you go out doing outdoorsy stuff! We also met a j'adorable little friend called Butters. Butters is a Pomeranian dog, how gorgeous is she?

Ozzy

__________________________________________

Entering the Chanel press office today was like being taken back into a world of fabulous Aspen era. The luxury garments did not fail to preserve Chanel’s classic elegance, but managed to also bring in a feeling of an escapade to the most exclusive chalettes. The whole ensamble was arranged in such a manner to bring out the fact that the Chanel woman is powerful, elegant regardless of the environment.

A strong emphasis was felt on the jewellery , underlying the new trend of costume jewellery that is on the rise. The accessories depicted kept the classic fur and incredible details. Chanel did not fail to impress us in the jewellery room, where beautiful pieces were on display, such as a stunning and rare diamond and coniac sapphire watch( Images of the jewellery room will be uploaded shortly). Aside from the rarer jewels and superb craftsmanship , Chanel has also developed a line of a more sports-oriented watch line, designed for diving and swimming, with impressive mechanical features.

Personally, I took great satisfaction from trying on the new glasses that were on display. The pieces were at the same time clean and edgy, as they covered a vast array of sizes and colours. My two favourite ones can be seen in the images below.

Overall the visit to the Chanel press office was greatly enjoyable experience that was highlighted by the presence of Miss Butters, who proved not just to be utterly beautiful, but of the outmost good taste.

Ira

Ira

Photo Credit: Ira Nechifor

SONY ERICSSON LAUNCH

noreply@blogger.com (fashionfashionfashion) — Sun, 11 Apr 2010 23:28:00 +0000

Poppy Delevine

Danny Cipriani

On Thursday I was invited to the launch of the latest Sony Ericsson X10 handset in Central London. The launch was hosted by model Poppy Delevine and the heart stopping rugby player Danny Cipriani!

I must admit, even though I use both a Blackberry and iPhone- the X10 looks set to rival the iPhone and become a major smart phone. I had a play around with the phone whilst dealing with a major hangover from the night before, but I didn't let my headache get the best of me!

The handset is out already and available on all major networks- You should go down your local Carphone Warehouse to have a look!

PR Power: Laura from Dare & Jordan from Brando

Me Laura

JODIE'S VERY HARSH CIRCUS

noreply@blogger.com (fashionfashionfashion) — Wed, 07 Apr 2010 02:00:00 +0000

If you are a major fashionista or a night owl in London then you probably will know about this tres sexual club night, Circus. For those of you unfortunate people who have never come across Circus before, then carry on reading.

Circus is now a monthly club night situated in many cool venues, brought to you by DJ and women about town Jodie Harsh (pictured above). This actual queen of the London fashion night scene has invented something so cool, so spectacular and so fashionable that even Karl Lagerfeld would feel threatened! Circus is all about its customers, it's very visual, colourful and OTT. Probably one of the very few places in London that would make you feel fabulous even if you wrapped yourself in cling film and slapped on some fierce lipstick... You'd probably be respected more than Madonna herself!

Socialites and celebs a like flock to this night and every night this is on it just gets better and better! From Matthew Williamson to Roisin Murphy, Kelly Osbourne to Alex Zane, they've all donned their presence at this prestigious club night.

Below are pictures from Circus on 3/4/10. To check out when the next night is, click here.

Picture credit: Christopher James
www.weknowwhatyoudidlastnight.com

EMMANUELLE ALT

noreply@blogger.com (fashionfashionfashion) — Wed, 07 Apr 2010 00:49:00 +0000

Emmanuelle Alt is totally my new style thinspiration. Her rock-chic image has captivated many men's hearts and inspired many women's wardrobes. From her Balmain blazers to sexy Louboutin heels, you know this women means business. Pair this Fashion Director for Vogue Paris with Carine Roitfeld and we all know the dominating duo are shaping fashion into a big giant fuck you suflet!

J'adore

LADY GAGA "CYBERPHONE"

noreply@blogger.com (fashionfashionfashion) — Fri, 02 Apr 2010 23:32:00 +0000

Ok. I know I am going through a major uploading video's phase, but this is utter genius! Found this link on Bryanboys' page and I just couldn't stop peeing myself! J'adore.

I PREDICT A RIOT

noreply@blogger.com (fashionfashionfashion) — Fri, 02 Apr 2010 22:43:00 +0000

This is what happens when American Apparel put up a rummage sale.

GRAZIA HIT T5

noreply@blogger.com (fashionfashionfashion) — Tue, 30 Mar 2010 10:53:00 +0000

Grazia are always pushing the boundaries when it comes to creating a look. This time they wanted to push it out all they way to Heathrow's Terminal 5!

The first magazine to have ever shot a spread in T5 with designers such as Calvin Klein, Jill Sander and Donna Karen. Whilst watching the video, above, it has really inspired me. As many of you will know I am filming a menswear fashion film for my final project at uni, and this is the sort of thing I am exactly looking for! The art direction, lighting and styling just looks superb. I didn't realise how amazing T5 actually is, architecture wise. What a great location for a great shoot!

Does this mean Heathrow can now be called "the most fashionable airport in the world"? What do you think?

MULBERRY AW10/11 PRESS DAY

noreply@blogger.com (fashionfashionfashion) — Fri, 26 Mar 2010 23:58:00 +0000

London Fashion Week is over, so, now is the time for press days. The press day invites kicked off firstly with Mulberry, if you read my blog regularly you'll know how much I j'adore Mulberry. Getting to see the clothes up front was amazing and I have to say, I spotted a few goodies I know I will want once they are out.

Mulberry's colour pallet for this season was quite prominant and something that I truly loved; The three main colour trends were nude, black and purple. I'm very pleased to see how Emma Hill has raised the game with the ready-to-wear for Mulberry and I think it's time Mulberry has kind of stepped away from its 'just accessories' image. The ready-to-wear collection is very feminine with its tailoring. I saw a lot of frills, gems and fur this season, and I can't really complain! Mulberry totally has it in the bag.

I spotted two things which really stood out for me. The nude hooded coat, and also, the mens canvas backpack with leather trims. It was totally j'adorable and now I am almost lusting over the Mulberry backpack more than the Alexa, dare I say! It's gorgeous. Backpacks have become increasingly fashionable lately, Both Givenchy and Alexander Wang have also started to follow the fash pack with the backpack trend!

Mulberry gone vintage? J'adore!

My new love! The Mulberry backpack!

This is really cute, the heart on the sweater is actually a pocket!

Loving a bit of Rabbit fur

This piece is clever. The brooch on the top is actually knotted so you can wear it as a bracelet or necklace if you want!

CATHERINE BABA, J'ADORE DARLING!

noreply@blogger.com (fashionfashionfashion) — Fri, 26 Mar 2010 12:33:00 +0000

Catherine Baba has been called "the most fashionable woman in Paris" many times and rightly so. This Australian born art deco fashion stylist, or "stileest" how she likes to be called is probably the most thought provoking and glamorous stylists out there in this century.

There is not much information on Catherine Baba, but she has styled publications such as Vanity Fair, Dazed & Confused and Vogue; As well as fashion house Chanel to name a few. She smokes Yves Saint Laurent cigarettes and is probably the only woman who rides a bicycle around Paris in killer heels.

Her electric style is most eye catching, inspired by 1920/30s glamour. When she walks into a room, heads turn. When she speaks, people listen. This person right in front you is probably the most influential stylists of our time.

J'adore Darling!

GRAZIA GOES 3D!

noreply@blogger.com (fashionfashionfashion) — Tue, 23 Mar 2010 14:23:00 +0000

I guess the cyber world is officially the most fashionable source out there! Grazia Magazine have come up with a new and exciting way of reading your latest issue by bringing it to life before your very eyes!

I was so amazed when I logged onto youtube to find this latest video that Grazia Daily had uploaded onto their page. Grazia's editor-in-chief, Jane Bruton, and the fashion team talk you through on how to make most of your latest issue and by god it's bloody genius! How on earth did Vogue miss this one?? You can move your hand from left to right, or up and down from your webcam to see the Grazia team looking faboosh in the latest must haves. If that isn't enough, just place the front cover in front of your webcam to get Grazia's latest cover girl, Florence Welch to sing to you! Pure and utter class! Watch the video below and subscribe to Grazia Daily on Youtube here!

TRAIN WRECK MUCH?

noreply@blogger.com (fashionfashionfashion) — Sun, 21 Mar 2010 23:28:00 +0000

It's her party, and she can wear what she wants to. But is it just me who thinks this dress is an absolute disaster?

The Saturdays singer, Rochelle Wiseman, celebrated her 21st birthday in the swanky May Fair hotel yesterday, but her choice of dress caused a bit of an outcry. A silver gem-studded dress with a long train kinda sounds appealing. However, this dress just turned out to be something Katie Price would wear to a funeral!

Rochelle, I love you, but this dress needs to go into the the back of your cupboard alongside your mothers wedding dress love.

Picture credits: Daily Mail

SPORTY & POSH

noreply@blogger.com (fashionfashionfashion) — Sun, 21 Mar 2010 21:16:00 +0000

Melanie C was spotted working Vicky Becks AW09 dress, and well, all I can say is this girl is actually working it! There's nothing better than having your own BFF doing a bit of publicity for you is there?

Doesn't she look a bit like Victoria Beckham herself? Maybe VB is doing the whole Rachel Zoe and making everyone look like her! I'm not complaining though, I want to look like VB too!

DRESS ME LIKE A FASHION TART, BRIX SMITH-START

noreply@blogger.com (fashionfashionfashion) — Sat, 20 Mar 2010 00:29:00 +0000

She is the hottest thing to have ever come out of America. She is a full blooded victim to fashion. She is as crazy as Anna Wintours knickers (not that I know what they look like but we can all imagine they would be impeccable!). She is FASHION.

Brix Smith-Start co-owns Start boutique alongside her oh so sexy husband Philip Start. Together the powerful couple have tailored what looks like an amazing fashion strategy to dress London's finest fashion kidz. The Start duo will definitely go down in the fashion history books as the Branjelina of fashion.

Upon entering Start Boutique which is based in the East End's trendy Shoreditch, you are immersed with a lifetime of j'adorable designers, from Acne to Wang, right through to Erdem and Nicholas Kirkwood. I will never forget the first time I actually stepped foot in Start boutique, it is very conveniently placed next door to Devetta PR, the fashion PR company I interned with during SS10. The minute I went inside and was welcomed with rails of gorgeous clothing I almost orgasmed like Jenna Jamison on coke.

What I love about the boutique is that it really does offer a very unique shopping experience. Everything is laid out very accessibly so you don't have to feel like your rummaging through a pile of East End nonsense. The staff are amazing and you always feel welcomed when you're there. They seem to have an amazing wealth of knowledge about fashion, I mean come on, if you are working for the wildest fashion sexual healer then you really need to look the part. It's like a walking catwalk!

It's a place that seems like an honour for me to work. I wonder how you would get a job there? Being a PR bitch for Start would be like being a PR bitch for Matches and Browns put together! Oh and by the way, follow Brix on Twitter! I swear you will be pissing your pants on the bus with her disgustingly fashionable yet hilarious tweets! T witter.com/Brixsmithstart.

BECAUSE I'M WORTH IT

noreply@blogger.com (fashionfashionfashion) — Fri, 19 Mar 2010 22:39:00 +0000

Because Magazine is an online based magazine which is set to catapult into cyber's fashion world. Brought to you by the Tank Magazine team, I am totally hooked to this site and I'm constantly viewing it about 10 times a day to gather inspiration for my final year uni project at London College of Fashion. I'm filming a menswear style guide and need as much inspiration I can get to make my film as amazing as I want it to be.

What is so different about this is the fact that it's not all about words and editorials, but it's about moving images. It has amazing online fashion videos which are fun, creative and always make you think about the outfit. The styling and camera work is brilliant in almost all the videos, so it totally captivates you. After all, Caroline Issa, who is the Fashion Director at Tank is Editor-in-chief of Because Magazine, so you are bound to be given a product which definitely delivers!

SOCIAL SUICIDE; SAY NO TO CHEAP UGGS

noreply@blogger.com (fashionfashionfashion) — Fri, 19 Mar 2010 03:42:00 +0000

Uggs are ugly. FACT. Uggs are for a social suicide. FACT. Uggs will make you deformed. FACT.

Yes that is right boys & girls, wearing Uggs can lead you to a lifetime of foot deformities! And to be honest THANK FUCKING GOD! If you don't believe me, you can hear it from the expert himself...

"Because these boots are warm and soft, young girls think they are giving their feet a break. In fact, they are literally breaking their feet... With just six months of wear women could saddle themselves with a lifetime of foot deformitie." Dr. Ian Drysdale, the head of British College of Osteopathic Medicine.

It's a vile mostrosity to ever hit footwear and we need to get rid of them all! Click here for the full article in the Daily Mail.

IT'S A BRAND BANG

noreply@blogger.com (fashionfashionfashion) — Fri, 19 Mar 2010 01:42:00 +0000

I have to admit something, I find guns quite cool. I guess it stems from the fact that my late father and uncles were all keen hunters. Imagine going hunting with these babies! Ha.

MULBERRY GOES TO ASIA

noreply@blogger.com (fashionfashionfashion) — Wed, 17 Mar 2010 01:26:00 +0000

The ultimate British brand, Mulberry, took over Hong Kong this month with their spectacular event which lured in Hong Kong's biggest celebrities, socialites and magazines. I feel Mulberry doesn't get much credit internationally than it should do. Its quirky, girly yet feminine designs totally overshadow the likes of fellow British brands such as Burberry or Anya Hindmarch.

I'm so happy for the fact that Mulberry has achieved so much in such a small space of time and it's probably the fastest growing fashion house within the UK, if not Europe. Every time I think of not only Mulberry bags but their belts, wallets and even clothes it gives me a warm and fuzzy feeling down my spine. The quality of the leather, stitching and even customer service Mulberry provide is totally orgasmic! Not to forget their PR team, it's probably one of the best PR teams I have ever had to deal with. Vanessa Lunt, Communications Director, at Mulberry has brought the company from looking like a dead and old British countryside brand to a brand that is far too hot to touch!

IT'S KIGU TIME!

noreply@blogger.com (fashionfashionfashion) — Tue, 16 Mar 2010 01:27:00 +0000

This is probably the most coolest street wear/pyjamas to have hit the London fashion scene in ages. Meet 'Kigu' which is short for 'Kigurumi', it literally translates as 'costumed animal character' in Japanese.

I first came across it through my friend Bonita, pictured below, who had put up a link of the quirky garment on her Facebook. Have to say, when I first saw it I instantly fell in love with it, so I started delving deep into the brand itself and found they had many other cool designs. Kigu is the only place outside of Asia that stocked these insane costumes and now Asos.com have jumped onto the band wagon.

Bonita looking rather awesome in her Kugi Care Bear outfit.

Kigus are totally unique and you're probably not going to see many people wearing them down the street, but hey this is London. Kigus all come in one size so no matter how tall, short, slim or curvy you are, you're bound to fit into them! You can either wear them out and about or just lounge around at home with them, it's entirely up to you. The second I get paid I will be ordering my j'adorable cow costume! Click here to check out the Kigu website for more unique costumes.

GAGA'S BOYS

noreply@blogger.com (fashionfashionfashion) — Sat, 13 Mar 2010 23:29:00 +0000

Viktor & Rolf have followed in the footsteps of Georgio Armani and Alexander McQueen to clothe Lady Gaga in her latest music video. The electrifying singer wears a dark grey leopard jumpsuit layered with metal chains, which the designers custom made for her, in the latest video for her single Telephone.

"Lady Gaga asked us to design a prisoner's outfit ," Victor & Rolf explained. Both Lady Gaga and Beyonce wear outfits by Jean Charles de Castelbajac- In the video, we can see Beyonce opting for a blue jacket from his SS10 and Gaga supporting a bespoke dress!

Even though the video is 10 minutes long, the captivating outfits are yet another reason why Gaga proves to be one of the most fashionable recording artist's to have existed in the last decade. Her OTT hats created by renowned hat designer, Philip Tracey, have also been a talked about feature about her- Recently wearing a Telephone during BBC One's Friday Night With Jonathan Ross. "I would rather die than have my fans not see me in a pair of high heels. I would never give up my wigs and hats for anything".

J'adorable!

LADY GAGA "TELEPHONE" OFFICIAL MUSIC VIDEO

noreply@blogger.com (fashionfashionfashion) — Fri, 12 Mar 2010 02:49:00 +0000

Gaga. You. Are. God.