pop impulse

SAAB Automobiles RIP | 1950 - 2011

noreply@blogger.com (DonCarlitos) — Tue, 20 Dec 2011 04:38:00 +0000

Famously born from jet fighter planes, one of the quirkiest, most geeky car companies ever gave it up today. And it was a sad thing.

Sweden's SAAB Automobiles was not, after much time and effort, capable of sustaining its business model nor putting together the kind of deal to keep the company afloat in hard times. Management was in talks with potential Chinese white knights until the last possible moment. Then it all collapsed and the world lost a great and storied auto maker.

The author adored the 1976, red turbo 99 that graced more than one driveway for almost a decade. That was one wonderful car, one of the first to deploy a turbocharger, and a joy to drive and to look at.

So sure-footed on any kind of terrain. So nimble in the turns. So freaking much fun to drive. I can't tell you how many times that car got me out of nasty, slushy snow; or how it could virtually ford small streams. When on a skiing trip to Vail, Colorado, it was not surprising to find the local constabulary equipped with SAAB police cruisers. Uh-huh. That's right.

The best SAAB memory that remains with me these many years later, is driving all day through the southern Oregon forest and finding ourselves at dusk on an unmarked timber road. But hey, we had the SAAB. No problem.

Celtic Classics

noreply@blogger.com (DonCarlitos) — Sun, 18 Dec 2011 20:36:00 +0000

This is the music of my ancestors. Celtic Song. From my personal Youtube channel, this playlist represents my favorites from Scotland, Ireland, Canada and the USA.

The very best place to hear true, roots Celtic music in the Western Hemisphere is at the annual Celtic Colours festival held every Oct. on Nova Scotia's Cape Breton Island.

A previous series of posts, here and here, document the author's last visit to the festival. The opening video of this playlist features the Beaton Sisters, from a legendary, Cape Breton Island family. It's families like the Beaton's the Rankin's, the MacMasters and the MacGillivray's that are keeping the sound alive and updated.

The Beaton Sisters' Celtic Colours performance below was conducted sometime after midnight on the stage of the Nova Scotia's Gaelic College - the only Gaelic-language college in the Western Hemisphere. It is traditional for most of the musicians who've performed on any day of the week-long festival to cap-off the day with a rousing late-night appearance at the College. The second video features the very exciting 13 year old Kathleen Gorey-MacSorley. Natalie MacMaster, also from Cape Breton Island, better watch out!

In addition to selections from Celtic Colours, this extensive playlist features a wide variety of traditional and non-traditional Celtic music artists. Young Scot, Julie Fowlis and Irish diva Cara Dillion get special attention and a number of videos each - as they are personal favorites. But traditionalists won't be disappointed with the likes of Paul Brady, Dougie MacLean, Sean Keane and others. There is no shortage of Jigs, Reels, Strathpeys and waltzes in this, 70-clip playlist. So if you love fiddle, strings, pipes and Sharon Shannon's Concertina, this is the place for you. Comments are encouraged.

Just What Is SteamPunk?

noreply@blogger.com (DonCarlitos) — Sun, 06 Nov 2011 21:16:00 +0000

The author's latest passion is for all things "steampunk." Movies, animations, books, music and fashion - all now have steampunk sub-genres. If you love science fiction, brass, leather, fine-wood and all things mechanical, it's like being a kid in a candy store.

There have been a number of attempts to properly define the movement, and many have fallen short. Just what is steampunk? And where did it come from? What's up with the whole "Victorian" thing? The video below is one of the best explanations to date.

So Steampunk is a movement loosely organized around retro-science fiction and fantasy expressed through the style, materials and craftsmanship of the Victorian era. Nowhere has that fantasy world been better captured than in the radical MASKS associated with the genre.

Ukrainian artist Bob Basset is the most celebrated. The author's favorite blog, Boing Boing, has done a fine job of covering Basset's work here and here.

Steampunk has definitely had an impact on fashion. The melding of fantasy Victorian with modern-day technologies - as the Victorians would have implemented them - creates an irresistible science fiction palate that is well-exploited by contemporary fashionistas.

One of the best media for Steampunk themed storytelling is animation. And the seminal animated short film in that regard (author's opinion) is "The Mysterious Explorations of Jasper Morello." A personal favorite, included below.

"A Gentleman's Duel" is another, outstanding animation - recently voted to the YouTube "recommended" list.

Finallly, Steampunk has had a profound affect on music that we're likely to see more of as this movement continues to catch on. Abney Park is the Author's personal favorite Steampunk band. They're the whole package.

When I was a boy, my father was a devoted deep-sea fisherman. He had an all-wood construction fishing boat that slept four. Among his collection of nautical instruments, he had one of those great metal and glass compasses in a wooden box with metal screws. It was mounted inside on it's own cool frame and the top of the box was lined with purple silk inscribed in gold thread. It made quiet an impression on me. He also had one of those bulky but very cool wrist compasses, with a weathered, leather strap. Steampunk makes me feel like I did then, handling his mechanical treasures. Just like I did the first time I saw Captain Nemo's fantastic ship in the early 20,000 Leagues Under the Sea film; or, watched the original Dune.

Diddly - The Ultimate Trivia Game

noreply@blogger.com (DonCarlitos) — Mon, 31 Oct 2011 20:41:00 +0000

Trilobyte Games is pleased to present Diddly, the ultimate digital trivia game for dedicated trivia buffs (triviots). We've been wanting to make this game for a long-time, and Apple's iOS devices are the perfect platform for our vision. The crew at Trilobyte is thrilled to be working on this project.

We're bringing it to our friends, colleagues & fans so you can decide whether it is worthy of your support. This time, we're not involving the VC or Angel investor communities in funding the development of a serious & cool new title. We're counting on new (and unannounced) collaboration agreements with exciting partners to bring this title to market.

Development of Diddly from Trilobyte Games is already underway. Not just another trivia game, Diddly will fill the void in the mobile applications market for a high quality, smart and well produced trivia challenge. We believe that the key to a successful trivia game is extremely clever and witty questions - presented in an attractive, simple and user friendly way – that are challenging, yet remain accessible by all demographic groups. A trivia game for “real” trivia buffs who enjoy wrapping their minds around double entendre, sub-text and subtlety. If that’s you, Diddly is your game. By pledging today, you’ll help make this game a reality; and, you’ll join with other, literate triviots in a new community designed specifically for you. That’s how we roll at Trilobyte Games. For example:

Diddly can be played solo, face to face, or remotely via the Internet. Players play a common game with the iPad used for the main display and each using his or her own iPhone or iPad. Those with an Apple TV can use the television as the main display and their own mobile devices for individual input. We call this, Party Mode.

Trivia packs will be sold in-app or via iTunes. Regular, new packs will be thematically based by general categories, age levels and special interests. All will feature Diddly’s signature wit & subtlety.

Diddly's cool features:

● Multiplayer capability: up to 4 players, either face-to-face or via the Internet

● Use of individual iPhones as input controls (Bluetooth buzzers)

● The game is hosted by the “Host.” He reads all the questions, explains the answers, prompts the Players and guides them through the game - adding personality and pressure

● Special visual and audio trivia to enhance the gaming experience

● Wagering and Categories with “virtual” currency

● Bonus lightning round to win extra money and achievement points

● Diddly will be distributed free, or at $1 price point combined with...

● In-app purchase of thematic trivia packs (Movies, Sports, The 60s, and many more)

● Trivia packs also available by difficulty levels (Kids, Family, Smarty Pants, Mensa)

Gameplay

The iPad is used for main game board display. Display can be directed to television via Apple TV.

Players

Up to 4 can play. Play is either face to face or via the Internet.

The Host
The game is hosted by a TV-style “Host.” He reads all the questions, explains the answers, prompts the Players and guides them through the game.

Regular Round
One game consists of a round of nine trivia questions. The winner of the round moves on to play the Boner Round.

Each question is assigned a money value, from $500 to $1,000 for the first question, with each subsequent question increasing the value by a factor of .5. Money values are determined by subjective difficulty level rating by authors and editors.

The question is read aloud by the “Host.” When the reading is complete, the possible answers are revealed and the timer starts. Players have 12 seconds to answer the question by simply tapping one of four possible answers at the bottom of the screen. If a Player answers correctly, he/she wins the money and that question is complete. If a Player answers incorrectly, the money value of the question is deducted from Player's total score and that answer is removed from the screen. The remaining Players have the opportunity to answer.

After each question, an explanation of the answer is given by the “Host.”

Timer
Players have 12 seconds to answer a question. Adding a visual prompt, and a sense of urgency…an answer timer bar (Tempus Fuggit) starts off as green and decreases in length, letter by letter, while turning to yellow/orange and then to red.

Pause
Between questions, players may pause the game by pressing the Pause/Play toggle button.

Audio & Visual Trivia

In each Regular Round, there will be a Visual Question, and an Audio Question.

Bet Your Bippy

The last question of each Regular Round will allow the Players to wager game money on their answer. This is similar to Final Jeopardy. This will give Players a chance to increase their lead, or take the lead if they are behind so that they can play the Boner Round. First, the category is given and Players who have money are eligible to play. They may bet any amount - up to the amount of the Player with the most money. If they guess correctly, they win the amount of money they have wagered. If they guess incorrectly, they lose the amount of their wager. There is no reward for being first to answer. All participating Players have the full 20 seconds to choose their answer after the question is read.

Boner Round

The Player with the most money at the end of a Regular Round wins that round and moves on to play a Boner lightning round in order to win more money.

A Boner Round consists of 10 questions for which there are only two possible answers. (Therefore,Yes/No questions are one form that can be used here) Boner questions are a little more Straightforward and presented very quickly.

Presentation is a little different. Questions come out at you and fade away, accompanied by pulse pounding music. Player has 5 seconds to answer each one.

Each question is worth 10% of Player’s final Regular Round winnings. A correct answer adds to Player's total score from the Regular Round. Money values are deducted from Player's total for
incorrect answers. (Therefore it is possible to lose money playing the Boner Round).
The completion of the Boner Round ends the game.

What features make Diddly different from other trivia apps on the market?

Multiplayer capability: up to 4 players, either face-to-face or via the Internet
Use of individual iPhones/iPods as buzzer and game controller
Use iPad or HDTV as main game display board
Special visual and audio trivia for added multi-media fun

Wagering with “virtual” Diddly currency for strategic gambling

Bonus lightning round to win extra money and achievement points

Diddly will be distributed free, or at $1 price point combined with...
Ttrivia packs available separately by category (Movies, Sports, The 60s, etc.) and/or by skill level (Kids, Family, Smarty Pants, Mensa)

RIP Steve Jobs

noreply@blogger.com (DonCarlitos) — Fri, 07 Oct 2011 18:25:00 +0000

Trilobyte's RUMI Project

noreply@blogger.com (DonCarlitos) — Thu, 15 Sep 2011 06:22:00 +0000

The Poetry of

Jalaluddin Rumi

An appBooktm

from

Trilobyte Games, LLC

Introduction

September 30 is the anniversary of the birth of Rumi, one of the great spiritual poets of all history and the best selling poet in the United States. Born in what is modern-day Afghanistan, Rumi fled through Persia to Turkey ahead of the Mongol hoards that later conquered all of Central Asia. Jalal ad-Din Muhammad Rumi is credited as being the greatist dervish of all.

Sufi dervishes use sacred dance and meditation to connect with and to channel the love of God.

Recently, Turkey and Central Asia, where Dervishes continue to whirl in meditative dance to the sacred music of the region, declared 2007 the "Year of Rumi." (image: Rumi's Tomb, Turkey) But most of us know Rumi from his poems, which often focus on love and always reflect insight and an appreciation for great beauty. This proposed appBook from Trilobyte Games will be our homage to the great poet, to nature, and to love itself.

go my friend
bestow your love
even on your enemies
if you touch their hearts
what do you think will happen?

Ghazal 838

appBook design notes....

Since Rumi is the best selling poet in the US market virtually every year, there is no shortage of print volumes of his work. Thus, this iDevice appBook will enhance the user experience by combining stunning design; rich media including audio, video & animation; and, technology-driven tools like bookmarks, narration on demand, search and annotation as indicated and appropriate. For a look at what we have in mind, check out this demo of the "Annotated Alice in Wonderland" that our team developed for W. W. Norton Publishing.

Popular Persian (based in Toronto) band, Niyaz, has agreed to compose original music for the appBook. Fronted by the educated, young & multilingual Azam Ali, Niyaz is very popular on the “worldbeat” scene, as well as with key target audiences for this title/product. As with many poets (Scottish bard Bobby Burns comes to mind), Rumi’s work has been used as song lyrics for centuries. The addition of Niyaz (Wikipedia) to the equation will make this appBook really pop. It will be a real differentiator, and will drive sales on its own merit.

Other “enhancements” include the presentation of representative pieces of historic, “silk road” artists....some of which are depicted in this document. There is a wealth of fabulous, public domain art available to producers in that regard.

We are currently reaching out to two, highly credentialed academics who specialize in the poetry of Rumi. One in the USA, one in Turkey. We intend to evaluate the value added by collaborating with these recognized experts, and the potential to have them narrate and interpret the material for our users. Both are capable of narrating in at least two languages.

You who are not kept anxiously awake for love's sake, sleep on.

In restless search for that river, we hurry along;
you whose heart such anxiety has not disturbed, sleep on.

Love's place is out beyond the many separate sects;
since you love choosing and excluding, sleep on.

Love's dawn cup is our sunrise, his dusk our supper;
you whose longing is for sweets and whose passion
is for supper, sleep on.

In search of the philosopher's stone, we are melting like copper;
you whose philosopher's stone is cushion and pillow, sleep on.

I have abandoned hope for my brain and head; you who wish for
a clear head and fresh brain, sleep on.

I have torn speech like a tattered robe and let words go;
you who are still dressed in your clothes, sleep on.

Ghazal 314
Translated by Jack Marshall

Coffeehouse Press, October 1986

If I was not so pitifully in love

I wouldn't then be standing at your door.

Don't say, "Go away, don't stand at my door!"

I wouldn't exist, my dear, if I didn't stand here.

#1923

God forbid I'd compare the moon to your face

Or the tall cypress to your stature and grace.

Where in the moon are ruby sweet lips to be found?

What cypress sways with the luminous grace of your ways?

#1845

Ah, what was there in the light-giving candle that it set fire to the heart; and snatched the heart away?

You who have set fire to my heart, I am consumed, O friend; come quickly, quickly!

The form of the heart is not a created form, for the beauty of God manifested itself from the cheek of the heart.

I have no succour save in his sugar, I have no profit save in his lips.

Remember him who one dawn released the heart of mine from the chain of your trees.

My soul, the first time I saw you my soul heard something from your soul.

When my heart drank water from your fountain it drowned in you, and the torrent snatched me away.

World Cup of Tango

noreply@blogger.com (DonCarlitos) — Wed, 31 Aug 2011 17:59:00 +0000

Wait. What?? There's a "World Cup" of Tango? How totally awesome and unexpected is that?

Here's my personal "Tango" playlist from the Pop Impulse YouTube Channel. You knew we had a YouTube channel, right?

Growth of Social Media Infographic

noreply@blogger.com (DonCarlitos) — Tue, 30 Aug 2011 20:59:00 +0000

There's been a lot of talk about the growth and significance of social networking. The new, technology-driven communications and connectivity platforms are indeed very powerful phenomenon that changes culture from the bottom up. It is impossible to argue with the rapid growth and utilization of Facebook, Google+, Linked-In, Twitter and other related online services. I personally love Infographics. Here's a good one that explains where we at with the growth and expansion of SOCIAL NETWORKS. (Apologies, nothing is wrong with your eyes. Readers will need to click on the image to read it.)

Source: The Growth of Social Media: An Infographic

Trilobyte Games Update

noreply@blogger.com (DonCarlitos) — Tue, 16 Aug 2011 02:55:00 +0000

Living with a high-tech startup is like having a rambunctious toddler around. 24/7. Insanely crazy. While Summer sales have suffered from vacations & distracted consumers, the Trilobyte Games' crew has been busy getting our traveling dog-and-pony show ready for Portland and then the "bigs" on Sand Hill Road in Menlo Park (see previous post). We've also been hard at work planning new games; working on an appBook (tm) publishing plan; and, talking to authors, illustrators, artists and other content developers about collaboration. I'll have some news in that regard in just a few weeks. But back to our current, late-Summer efforts....

We've added Portland to our road-trip, because it is emerging as the minor-league farm club for a lot of well known venture capitalists in Silicon Valley. We're considering a stop in Rose City at Weiden Kennedy, a full-service digital ad agency that is hosting a newly constituted business incubator. And we'll likely get Caroline Cummings of the Oregon Entrepreneurs Network involved if she's in town. I'm making appointments this week for meetings over the next couple of weeks. After Labor Day, we're planning to finally get down to Menlo Park.

As a function of our search, we've joined AngelList. It appears to be a wonderful, online resource for startups in our position, though that remains to be seen. I'll be reporting on our activities in this space over the next few weeks.

#business #TrilobyteGames #CarolineCummings #WeidenKennedy #gaming #games

Start Up Challenges & The Road to Menlo Park

noreply@blogger.com (DonCarlitos) — Fri, 24 Jun 2011 20:57:00 +0000

As many of my readers know, I am a co-founder and the C.O.O. of Trilobyte Games, LLC. Trilobyte develops and publishes digital, entertainment software (games, movies & appBooks) for Apple's hand-held mobile devices. With over 500 million iPhones, iPod Touch devices and iPads in the market, there is no shortage of potential customers. That's why we're there. But I can tell you that operating in Apple's eco-system is a challenge, and starting up as a bootstrapped, self-funded venture is even more challenging.

In 1992, Trilobyte introduced one of the first two PC games that pioneered full-motion-video: "The 7th Guest." 2 million copies sold at $79.95, grossing approximately $150 million. After that launch, which drove CD-ROM hardware sales, Trilobyte introduced a sequel: the "11th Hour."The company was dissolved by the two co-founders to pursue other projects.

Co-founder Rob Landeros went on to produce the industry's first interactive film, Tender Loving Care (TLC) starring John Hurt, with Aftermath Media in 1995.

Last year, Landeros invited me and my colleague John Fricker to join him and re-organize Trilobyte Games, LLC; to bring "The 7th Guest" (T7G), the 11th Hour and other properties to hand-held devices. He proposed we build the content development/production studio of the future.

We self-funded and launched T7G in Dec. 2010, followed-up by the launch of "The 7th Guest: Infection," built from the ground-up for iOS, this Spring. Now we're ready to develop and release "The 7th Guest III: The Collector," a 13-episode prequel that ties the story of Stauf, the mansion and our brand all together. It will feature video, audio, an original score and a stunning environment, along with the mind-bending puzzles we're known for.

We've learned a few things since our Dec. launch. Like how to survive in the Apple eco-system. We've also discovered that we have a strong brand and a loyal fan-base who are anxious for us to succeed. We've updated our web site; built a Facebook page with over 1,000 likes; a branded YouTube channel; and, we've got five Twitter accounts. With resources and networks in place, we're ready to scale our venture up to execute our ambitious content development and market penetration plans.

We've also learned that entertainment software is about more than games; it's about interactive, multimedia content designed to play across the entire spectrum of available devices. In that regard, we've inked an agreement with Aftermath to port TLC to the iPad and other tablets; and we've got more interactive movies in our queue. We're also talking to a variety of authors, including graphic novel creators, about co-developing what we're calling appBookstm - literature & entertainment 2.0. Our intent is to offer a comprehensive product line featuring titles in each of these categories: digital games, interactive movies and books.

We are looking to raise $1.5 million to fund our vision. That figure covers the development of our new games, the port of TLC to the iPad and our first few appBook offerings. So we're on our way to Sand Hill Road in Menlo Park, the home of Silicon Valley's largest cluster of Venture Capitalists, Angels and investment bankers. I'll be posting progress notes here from time-to-time.

Uncontacted Uncontaminated

noreply@blogger.com (DonCarlitos) — Wed, 22 Jun 2011 18:45:00 +0000

This video really touched me on so many levels. Did you see Avatar? We can go to the movies and cheer for the pure, indigenous natives while at the same time our own real-world drama is unfolding in the Brazilian rain forest. What you'll see, if you chose to watch, is important in the overall scheme of things. I'm confident that you'll see that too, in spite of all the noise from the pop culture world. Via Jenn at Sealegs. Thanks, Jenn... for posting this video.

A Mix of Art and Technology

noreply@blogger.com (DonCarlitos) — Fri, 27 May 2011 05:46:00 +0000

What do you get when you mashup art, technology, and a room full of geeks? Some mind-boggling eye-candy for starters. Participants in these visual and musical flights of fancy come from the computer art subculture. They spend their days producing demos, writing CGI scripts, laying out design; and generally playing with sound, image and page layout. When they get really creative, at all-night parties on the fifth floor of the annual Notacon show, this is the result.

Critical Glitch Artware Category .doc[umentary] from Nick Briz on Vimeo.

AfroPop is Awesome

noreply@blogger.com (DonCarlitos) — Sat, 14 May 2011 19:34:00 +0000

I'm going to plug my personal YouTube Channel, also called Pop Impulse, with this AfroPop Playlist. It's one of my biggest, and I'm proud of the variety I've been able to uncover and collect. This is why I love YouTube. The Pop Impulse channel has 16 playlists, and about 450 videos. That number changes as I remove vids that are taken down by DMCA notices and add new favorites. I try to change the "featured" video that graces the channel homepage a couple of times a week, so there's always some variety for users. If you head on by and like what you see & hear, please subscribe and leave me a comment. A couple of years ago, I wrote an extensive post on African music, tracing the origins of my interest. It's here.

Raising A Yurt

noreply@blogger.com (DonCarlitos) — Thu, 12 May 2011 00:42:00 +0000

We recently raised a Yurt on our property to house my youngest daughter and her new family. The work was largely carried out by her SO, his family, a few volunteers, and a few paid tradespersons. The Yurt itself was produced by the country's leading manufacturer of these age-old structures: Pacific Yurts of Cottage Grove, Oregon. It's a peach, a totally wonderful space that shows off the fine materials and construction of the product. Here's what "Campground Management" magazine had to say about the manufacturer.

"In the nearly 30 years since Bair founded his company, Pacific Yurts has maintained its status as the world's leading yurt manufacturing company by continuously implementing technical and structural advancements, adding innovative options and remaining committed to unrivaled customer service."

Technically, a Yurt is a temporary, above-ground recreational structure. As such, they are normally afforded special treatment by county permitting and assessing professionals. That can be important. The structures have a history dating back to the Mongolian steppes. Due to their creative design, refined over the years, they can withstand virtually any weather short of exceptional storms like tornadoes and hurricanes. They are relatively easy to raise, and can be dismantled when no longer needed.

There are several notable characteristics of our Yurt. The lattice-like framing that adds so much strength. Augmented by high-tech fabrics and highly refined design. We opted for the heavy weather kit, which added some upright 2X4 supports reinforced with a clever cabling scheme and stout fitting.

The windows are zipped up, the top piece of the dome can be raised from inside to facilitate ventilation. The front door is framed and features a quality lock. We highly recommend Yurts to our friends and families. So far, the structure has proved to be even better than anticipated. Yeah. And it looks so cool.

Does Twitter Make Better Writers?

noreply@blogger.com (DonCarlitos) — Sun, 08 May 2011 19:54:00 +0000

As anyone who reads my blog already understands, I'm in a long-term love relationship with words. So I tend to be a bit self-indulgent and verbose. I struggle daily with my ongoing weaknesses in that regard. As a mind-worker and wordsmith by trade, I even confess to an affection for semi-colons and proper grammar. Old school? Perhaps, but as I tell my daughters: If you know how to write clearly and compellingly you'll never want for a job.

A Twitter power-user (@DonCarlitos), I'm struck with the potential the micro-blogging service has for improving writing skills in general. Twitter requires users to cram meaning into 140 characters. A good thing, and a lesson in concise language and brevity.

In 1918, William Strunk, a Cornell University English professor, wrote "The Elements of Style." It has become the definitive book on clear and concise writing, used by schools at all levels especially university journalism programs. In 1959, New Yorker Magazine writer E.B. White - a former student of Strunk's - was asked to update "The Little Book" by publishers Macmillian and Company. According to Wikipedia, "Since 1959 the total sales of three editions of the book, in four decades, exceeded ten million copies." In the book, Strunk provides a number of rules for writers. The most important, by general consensus, being: "Omit needless words."

I'm sure you can see where I'm going with this. Twitter enforces brevity, and rewards the concise. It makes us "omit needless words." In doing so, the popular social networking tool makes an important, new contribution to producing good writers. Now I'm the first to admit that creative contractions, numbers substituted for words, and too many acronyms are also hallmarks of Twitter. But I chose to overlook those and focus on Twitter's positive contributions to written language. Let me know in the comment section if you agree. (Good Writer's Tip Sheet).

Kinetic Sculpture

noreply@blogger.com (DonCarlitos) — Wed, 27 Apr 2011 04:14:00 +0000

I have unusual tastes in art. I like art that you can feel; fabrics, hand-woven masterpieces, glass, and a lot of sculpture. Fine art? Not so much. Oh, I've enjoyed the Baroque painters, the great Flemish masters at museums all over Europe. But not as much as stumbling on a fantastic tribal carpet, Indian blanket or blown-glass vase.

Today, my friend and business partner John Fricker suggested I take a look at Kinetic sculpture, and he pointed me to this Make TV video. I was impressed, and I think you will be too.

Ruben Margolin is a Bay Area artist and mechanical engineer who must love math as much as he loves art. I am impressed with his focus on nature, and his fascination with duplicating natural dynamics in his work. He succeeds, which is awesome by itself. His ability to observe natural wave forms and reproduce them is nothing short of genius. Here he is giving a talk at PopTech in 2009.

There's Something About A Girl and a Harp

noreply@blogger.com (DonCarlitos) — Mon, 28 Mar 2011 21:56:00 +0000

There's just something about a girl and a harp. Especially when that girl is Joanna Newsome. Born and reared in arty Nevada City, a mountainside village which inexplicably is in California next to Grass Valley, Newsome is the daughter of two doctors, attended a Waldorf school, and was then home schooled to keep her from the all the crap in the cultural environment. We won't hold that against her, as it appears to have worked.

Her music is original, fresh, and frankly irresistible. If you listen to much of it, you'll find that it sticks with you. Catchy tunes, thoughtful and offbeat lyrics, and some musical nuances that will impress even hardened critics. Her voice is youthful and unique, and there are those who don't take to it. The author loves the sound of her voice, paired with her ever-present harp. She brings something entirely her own to performances, untainted by outside influence, pure and heartfelt. In a word, she is genuine. The real deal.

Here's another I love: The Sprout & The Bean. She weaves a story with images & visuals in this well-produced video. Complex on many levels.

If you like these videos, check out my YouTube channel, the "indy" playlist, for more good tunes. #JoannaNewsome JoannaNewsome Music

Political Organizing for 2010 & Beyond

noreply@blogger.com (Mica) — Wed, 18 Aug 2010 21:42:00 +0000

Reaching and Activating Voters with

Social Media and the Next Web

by Mica Cardillo

Introduction

Political campaigns are beginning to tap into the social graph, and they are doing so with a variety of new technologies which leverage the supporter’s unique digital IDs (email addresses and/or mobile phone numbers) of supporters. In conjunction with a strong Facebook program, individual campaigns can use these technologies to improve campaign efforts and build long lasting connections with supporters.

Once the campaign has its supporter’s email addresses, cell numbers, and/or Facebook connections, a whole new world of targeting, social media outreach, and polling is possible. Organizing for America has mastered the art of collecting and leveraging this key information by couching it as a pledge of support for a particular issue, cause, or even to sign the President’s birthday card. See latest example. Notice that in addition to collecting the supporter’s name, email, mobile phone, they also ask for the address information needed to geo-code the supporter’s location. Geo-location comes into play for targeting, blended events, and looking for patterns in data. Additionally, the more data that can be appended or merged with an email address and/or mobile phone number, the greater the ability to micro-target messages on social networks and digital advertising networks.

Expected Benefits of Social Organizing to Campaigns:

Improved awareness, trust, and lasting connections with voters.

Improved targeting.
Improved communication between supporters.
Increased ability to quickly reach supporters when and where they hang out online.
Reduced the overhead costs of collecting donations and encourage more frequent giving and smaller donations from those who might not otherwise give.
Increase efficiency and effectiveness in GOTV efforts.
Create a community that has lasting value (decrease costs of re-election).
Build something that does not end after Election Day (improves the candidate’s public relations and positive constituent involvement).

The Facebook Factor

If the campaign has not been actively collecting the digital ID (emails) of its supporters, another avenue for connecting with new supporters on the web is to deploy a comprehensive Facebook program. The program should involve a personal Facebook account, a political Facebook fan page, Facebook advertising, proper frequency of messaging, timing of those messages, commenting on other people’s posts in the News Feed, “liking” other people’s posts, and proactively posting to the walls of the most influential supporters. Additionally, one can send direct messages to “likers” that take on a more personal, urgent, or exclusive nature, such as to offer VIP tickets to an exclusive campaign event.

There are many technical quirks and points of confusion to contend with in maximizing one’s impact on Facebook. Keep in mind there are two categories of connections in Facebook, “friends” and “likers.” When someone “likes” a fan page, they are essentially subscribing to anything that occurs on that fan page wall. When someone “likes” a post from someone’s personal account, however, they are not automatically becoming a friend of that person.

Many of the candidates already have connections with hundreds or thousands of friends on Facebook The challenge for the campaign is to reach and leverage both “friends” and “likers.” One quirk with Facebook is that when a personal account has administrative connection to the campaign fan page, he/she takes on the persona of the fan page when posting updates or response to activity generated from that page. In order to have fan page activity show up in the News Stream of the candidate’s personal friends, we need to remove the administrative connection between the candidate and the campaign fan page.

The Roll of Social Networking and the Social Web

In the past, a lot of effort has been spent on building and then driving traffic to campaign’s official website. However, the social web is changing this equation. With Facebook, having friends and “likers” provides a powerful opportunity to stay fresh in the supporters News Feeds . The News Feed has become one of the best places to have conversations and extend awareness of the campaign. The News Feed is also the place where a compelling piece of content is more likely to go viral. Every post in the News Stream includes an opportunity for people to comment and “like” the post, which in turn makes the post visible in his/her network of friends.

While everyone seems to agree that social networking is important, the majority of campaigns and businesses are doing a really poor job of being social and building relationships with their followers. To address this problem for our campaigns, I am recording a series of short video tutorials on how to best use Facebook for political organizing. These tutorials will help our campaigns and volunteers better understand, embrace, and leverage Facebook. Additionally, I am providing hands-on coaching sessions to both individuals and groups. Once we have actually learned Facebook really well, then I will start coaching campaigns on how to get the most out of other social networks such as Twitter.

Social network organizing should start out by leveraging existing contact database of supporters. Here are notes on the subject:

Send reasonably short email blasts with social features embedded (the “Like” button) and other hyperlinks to the candidate’s social network accounts. Do not pack everything into a long email newsletter. Instead, publish extra information as a series of blog articles, Facebook notes, or custom Facebook tabs. Then, use Hootsuite’s dashboard to update the Facebook walls and Twitter accounts with titles and shortlinks to the URLS where the content was published.
Use existing bank of email addresses to do internal invites on Facebook and Twitter. For supporters already on Facebook, this will decrease the friction of becoming a friend or “liker” down to a single click.
Make it easier for friends, “likers,” and followers to participate in conversations and share information with their friends. Create fluid social experiences on the web. Start by making sure the visitor can easily hop back-and-forth between all of the candiate’s online resources (blog, Facebook, Twitter, website, donation page, etc).
Implement social plugins on the campaign blogs and websites (commenting, ShareThis button, the “Like” box, and Tweet box)
More social network updates should occur during peak traffic volume (Facebook = weekend, Twitter = lunchtime on weekdays).
Note that social media does not occur in isolation from other marketing efforts. The campaign is best served when it has a team that is tightly integrated across the entire marketing effort.

Acquire New Friends, “Likers,” and Followers in Social Media:

Be social (participate in two-way conversations with friends and followers on social networks).

Frequency of posting, comments, links, videos, and other content is critical to making sure the candidate remains visible in people’s News Feeds (Facebook) and Timelines (Twitter). This is critical for enabling supporters to comment on the candidate’s posts. Each time a supporter comments on an post in Facebook, it becomes visible in the newsfeed of all her/his friends. Likewise, each time a supporter re-tweets a message, it shows up on the Timelines of all his/her followers. However, depending on how many friends someone may have, your social update will flow downstream quickly and get lost. The average Facebook follower has 140 friends, meaning that something fresh should be posted each day, and ideally when peak traffic occurs for that particular social network. Twitter is an entirely different animal than Facebook, and requires a greater frequency of posts.
Post updates frequently, but not too frequently. We must avoid annoying our followers, or they may unfollow the candidate or unlike the campaign.

For our local campaign efforts, at least one update or post per day. Can alternate between candidate’s personal wall and campaign fan page.
Have your personal Facebook account do proactive socializing with at least two or three interactions per day.
Focus interactions during peak volume (Saturday, Sunday, and early weekday evenings).

Collect emails along with other useful targeting data via a custom “Subscribe” or “Join” tab on the campaign’s FB fan channel. Of course, also collect email information on the campaign’s website and blogs.

Social Content Strategies:

Cater to the type of experiences people expect on a specific social networks. Facebook, for example, should involve the use of images and videos as much as possible. Twitter, on the other hand, should focus on making impact with just a few words or phrases, shorthand, Tweet lingo, texting lingo, abbreviations, shortlinks, and publishing a series of updates (in which meaning is derived from following the tweets over a period of time).
People on Facebook don’t necessarily want to leave the Facebook experience. Provide supporters on Facebook with many opportunities to “like” and comment on your updates (thereby showing up in more people’s News Feeds) without always linking it to a website.
Another element of social is humor and fun. Avoid being serious all the time. Also, try to make it as fun as possible, when ever possible.
Help steer “buzz.”
Build recognition, familiarity and trust with audience by posting regularly.

Social Advertising

Advertising on social media is an important part of a social media program. Facebook ad campaigns are best leveraged if the focus is on getting the target audience to click the “like” feature. The like feature is the number one priority when ad bids are reasonably priced. If campaigns are expecting to use social ad platforms to activate key votes, the cost of those ad bids may increase as it gets closer to the election. My recommendation is to get as much of your target audience on board as likers, way before you need to activate the vote. Once you have them as likers, you can send direct messages in Facebook to remind them about specific actions, events, deadlines, etc. Facebook’s ad platform offers at least eleven different targeting options, so the best thing is to just start testing ads with very specific audiences and then start re-allocating your budget to the ads that work the best. If your ad is not adding to your rolls of likers after reaching 25 unique impressions per person, stop running the ad.   Its a waste of your impressions. To dive any further into ad targeting on Facebook and/or mobile devices, I encourage you to contact me to discuss your unique campaign.

Data Management and Social Targeting for Local Elections

Campaign email and SMS management services have yet to be integrated with VoteBuilder or other GOTV tools, making it logistically inefficient for small campaigns to track, merge, and utilize social network data in GOTV efforts. However, this should not preclude the campaigns from gathering the data and building community in social networks. The data and social connections will certainly pay long term dividends.   I am confident that political strategists and technologists will get together soon and address the need for an integrated tool that helps campaigns manage everything from a single dashboard.

The Roll of Email and Email Management Services

The campaign with the most success in collecting and managing emails from existing supporters will have the best foundation for building community on social networks and reaching new voters throughout the campaign. Emails are not just about sending out the latest news. Email newsletters and “E Blasts” should be used strategically in terms of timing, frequency, the email’s title, the “calls-to-action” within the body of the email, the hyperlinks in the email, and now the integration of the “Like” button. Campaign emails should be coordinated with social network messaging so that one does not detract from the other.

The continued innovation of email management services and tools such as MailChimp are also making it possible to gather additional data and send out very targeted E Blasts to sub-sets of the email lists.   For example, MailChimp’s integration with RapLeaf gives the ability to automatically recognize which email subscribers are already on social networks, and which of those supporters have already started following the candidate on one of the big social networks.   This integration also allow for further segmentation by the specific social network (ie, Twitter).   People ascribe certain relationships and behaviors to different social network accounts, and those typical behaviors usually vary from one type of platform to another. With Facebook, the average person expects photos to be a part of the core experience. Twitter, on the other hand, involves only text and shortlinks to other resources. The type of person who actively uses Twitter is more likely to expect and respond to text messaging on their cell phones.

With fragmentation will come focus. Inboxes are everywhere! From Facebook, Twitter, SMS, and the Web, more inboxes will increase competition [for their attention]. But this will also create opportunity for marketers to create targeted experiences as subscribers delegate certain functions and habits to different inboxes. – Stephanie Miller, on Clickz

As mentioned earlier, emails are also serving as unique digital IDs. Emails are the key information needed to send out a mass group of friend requests from inside of a social network and is extremely valuable for seeding the candidate’s online community.   Large email databases present some technical challenges and must be broken into smaller chunks of data, formatted as a tab-delimited .csv files, and carefully uploaded to Facebook. For Twitter, all of the above is true, except all of the contacts must first be uploaded to a major cloud-based email service like Gmail. Twitter will then extract the emails from Gmail and determine which of those emails already have accounts on Twitter. There are limits (determined by the way Gmail and Facebook have set up their databases) to the amount of emails and friend requests that can be activated at a given time. Also, when uploading emails to Twitter, the entire Gmail contact list is brought over. If uploading emails in chunks to Gmail, be sure to delete those Gmail contacts before uploading the next chunk of email data.

The Roll of Text Messaging

Effective mobile marketing brings a rich, personalized experience for voters. Text messaging reaches over 85% of all mobile phones, and nearly 90% of those who receive a text message will read it. SMS blasts are effective with campaigning, campaign events, polling, crowdsourcing, and activating the vote. Campaigns who are not already collecting mobile phone numbers from supporters should begin doing so immediately on their website, Facebook, and event sign-ins. Another possibility is running a phone bank via SMS. A service from realGood Technologies already enables campaigns to run phone banks through a network of supporter’s cell phones, which reduces the need for volunteers to be physically present at phone bank location.

The ability to leverage text messaging with supporter’s smart phones is becoming more and more significant. Google recently released numbers indicating the number of Android smart phones being activated each day is in excess of 200,000 units per day. As smart phones begin to proliferate the market, text messaging becomes an even more important tool for calls to action and pointing voters to strategic campaign resources on the Web.

Surveys/Polling

I recommend the use of SurveyGismo because it integrates with MailChimp and has an API for web developers.   There are other similar options also available. There are also several options for SMS surveys, but more research needs to be done on which service provides the best polling options and API for integration with a future “social bank.” I will publish an article specifically on this subject once I’ve done the groundwork.

Concluding Thoughts

This article only scratches the surface, as I could probably write an entire textbook just on using and leveraging Facebook.   Hopefully, I have provided some of the ammunition needed for political strategists, campaign managers, and candidates to embrace the social web. Additionally, I want to start a conversation between political strategists and web technologists about the architecture of the tools we need to integrate real-time social data into voter targeting efforts.   I also highly recommend that campaigns start looking at social networking as a place to actually be social. Too many small businesses, small political campaigns, and marketing professionals think of social media as simply an opportunity to publish highly scripted outbound messages and links to the campaign’s website.

About the Author:

Mica Cardillo is Marketing Director at Trilobyte Games and the founder at Grizzly Peak EdVentures. He was previously the social organizing samurai at McHenry & Associates. He lives in Phoenix, Oregon with his wife, daughter, and dog. When he is not working, Mica enjoys getting outside with the family, learning about places, and learning new things. He only reads non-fiction because he says “I’m literally never bored. I never have enough time to satisfy my curiosity about how and why things work. Its all just too interesting...more interesting to me than any novel.”

New Project Tease

noreply@blogger.com (DonCarlitos) — Wed, 18 Aug 2010 20:39:00 +0000

The Author is working on a top-secret (almost), new project in the electronic gaming space. That's right, the lights are on in the skunk-works. Codhissatva is busy byte moving; marketing & operations maven (that would be me) is busy strategic planning; social network Samurai is busy architecting anticipation threads; and world-famous creative director is busy, well... being creative (when he's not playing golf). We'll be teasing this out over the next few weeks, starting now...right here.

Update: The 7th Guest was launched on Dec. 15th, 2010. The video below is our first "fan review." We are gratified with the response of our long-term fans and the marketplace in general. More to come.

Indie Pop Tunes

noreply@blogger.com (DonCarlitos) — Tue, 27 Jul 2010 00:51:00 +0000

Updated the Indie Pop playlist on my YouTube channel. One of 15 playlists, this is where the newest "discoveries" go. With the usual attention to female vocalists. From Mumford & Sons, to Uffie and Net favorite Pomplamoose...the collection now numbers 34 videos.

MC Escher Panorama

noreply@blogger.com (DonCarlitos) — Wed, 21 Jul 2010 18:33:00 +0000

Play with this! It's about time. I've been waiting for a talented artist/coder to render the fabulous graphic art of MC Escher into more accessible and user-involved models. My wait, it appears, is over.

Tribute to Escher in Barcelona

The Role of Social Network Organizing...

noreply@blogger.com (DonCarlitos) — Mon, 08 Feb 2010 22:24:00 +0000

The Role of Social Network Organizing in Political Campaigns

by Charlie McHenry

Background: The advent and proliferation of hand-held mobile "smart phones" with access to the Internet and email has changed the way America communicates. Paired with the explosion of participation in online, digital social networks like MySpace and FaceBook, a powerful set of new organizing and communication tools is emerging. Savvy political campaigns are already leveraging the technology, indeed they led the way in many cases. One has only to look as far as Moveon.org, ActBlue or Democracy for America for case studies in social network excellence.

Importantly, it is predicted that by the year 2013 more Internet users will access the Net from their hand-held devices than from desktop PCs. Campaigns can now literally reach their base of supporters anytime, in any location.

Proposition: Successful political campaigns of the future will depend on the reach and power of the social networks on the Internet, leveraging these sites, services and hardware technologies that support them in a variety of creative, mission-critical ways.

Challenge/Objective: To strategically design and build an Internet and social network presence to provide a comprehensive and robust platform for organizing, fund-raising, canvassing, event management and GOTV. To use the platform in the most aggressive, technologically advanced and creative manner to win the campaign.

Caveat: Wise professionals and serious candidates appreciate the dangers of over-communicating. The tools discussed must be deployed with care and study, in a strategic manner. Reactions and feedback need to be monitored to ensure the desired results. Campaigns can talk too much, and that is sometimes a fatal flaw.

Discussion: The Internet and bevy of new, social networking and metrics sites enable the flow of information in two directions: outbound and inbound.

Outbound strategies and communications are used to identify, cultivate and organize campaign supporters - the base. These are conversations the campaign initiates and maintains with constituents. Conversations that are then continued, amplified and given voice throughout targeted social networks.

In most cases, outbound conversations are initiated from the campaign Web site; the candidate's blog; the campaign YouTube channel, FaceBook fan page or Twitter account. Begin with attention to "share" functions and opportunities. For example, the candidate's principal Web site should offer readers the opportunity to Digg, Reddit, Stumbleupon, or bookmark and share the site with Technorati. These are online, shared bookmark sites that allow other users to "find" and participate in your conversations.

Next, it is very important for campaigns to have mobile versions of their principal Web sites. Mobile sites take the content, links and branding from the principal site and adjust the data to conform to the smaller screens, touch-screen navigation, and positional aspect hand-held devices feature. Standard sites often do not translate well to iPhones and other hand-held devices, so this piece is important to outbound communications.

Web sites, by themselves, are simply not enough anymore. Effective Internet communications requires multiple sites broadcasting information, all linked together, to maximize visibility, add "weight" and increase traffic.

A candidate or campaign blog is an important additional piece. Blogs are journals, they engage readers in different and compelling ways. They offer moderated comment fields to increase user engagement and provide a platform for discussion. And easy syndication through RSS feeds. Blogs contribute to Technorati ratings and referrals. A minimum of two-to-three posts per week is necessary to keep blogs fresh and appealing to readers.

Perhaps most important, in the new social network space, is a presence on FaceBook. Over one-half of your targets, in most cases, will have a FaceBook profile and spend time on the site. Building and leveraging a FaceBook "fan page," then extending your messaging from that site through the network is an important component of social network organizing.

Twitter is another way for Candidates to communicate with their base, especially from the road and at events. In the new world, news is first Tweeted to followers, then broadcast to the traditional media. Tweets can highlight appearances, and be used to fill the room. They can be used to build anticipation, recruit volunteers, and provide short campaign updates. Campaign ambassadors and evangelists can be instructed to re-tweet important news and include the campaign account on Follow Friday's. We're still plumbing the depths of this extremely important new tool, but one thing is certain. Twitter is a necessary ingredient in successful campaigns.

Email action alerts coupled with SMS messaging are powerful organizing and communications tools. Each has its role in a robust digital strategy. It has become clear through practice that email alerts, tied to opposition statements and strategies, can be leveraged on multiple occasions during a campaign to encourage/motivate donations. For example, if one candidate makes a statement supporting vouchers for public education in the course of a campaign stop; an email alert can go out the next day to teacher's union members and votes for whom public education is a high priority highlighting the candidate's position and soliciting donations to "...prevent the wholesale dismantling of the public education system." Quick response, great targeting and compelling copy make this tactic successful in most cases.

Inbound information is leveraged to monitor external conversations about the candidate/issue and campaign. In this manner, campaign management can track trends, intercept rumors and intervene early on, and respond to criticisms when indicated and appropriate. The campaign can also monitor conversations to identify and recruit natural ambassadors and evangelists, then deploying these assets in key roles.

How does one build an online information monitoring system? The good news is that there are plenty of building blocks to employ. Google Alerts is a great place to start. Google allows users to configure automated email alerts around selected key words. It's not hard to see the potential. Multiple permutations of key campaign words can be created with a Google Alert tied to each one, providing a wealth of information to sift through on a regular basis.

Twitter is another great tool for monitoring "outside" conversations. Twitter has a great "search" function and a system of hash mark tags (preceded by #) that permit one to follow topics. Once topic to follow have been identified, individual users who post frequently on targeted topics can be "followed" to ensure a steady stream of real-world feedback.

Technorati's site ranks blogs and documents trends in blog posts. It also has a search function and one can mine the data contained in the site for candidate or issue mentions in the blogosphere. In these ways, campaigns can keep track of the chatter...what the outside world is saying about the issues, candidate and race.

Implementation: First things first. It is imperative to be proactive and assertive about collecting email addresses and cell-phone numbers (for SMS messaging) of campaign supporters and targets.

Second, it is critical for campaigns to inventory their digital and personnel assets up-front to determine what is available for online use and who is ready to use it for the campaign. That means the campaign communications manager/committee collects all images and graphics to be used in the campaign, all audio and video assets, issue-based information, party-based information, and the like and archives it after approval.

Next, build the principal campaign Web Site. Avoid "Flash" and any elements that slow-down the page load. Make the site clean, simple and easy to navigate. Ensure there is a share and a donate button on the landing page - with links to the campaign blog, YouTube Channel and contact information. It goes without saying that consistent graphic standards across all campaign literature and online resources is essential to avoid dissonance, inconsistency and confusion.

Build the campaign blog. Link to all other on-line resources. Establish an RSS feed from the blog and make sure to use Technorati Tags, in addition to labels, on all posts. Each post should feature a share function at the conclusion of the article with all bookmark and social network sites accessible with a click. So readers can bookmark the post on the Net and instantly share blog articles on their own FaceBook page or with their own Twitter account.

Open a campaign Twitter account and designate an individual or team/committee to monitor inbound data and manage outbound communications. Make a strategy and a schedule for outbound Tweets. Encourage supporters to Re-Tweet campaign Tweets.

Create a campaign YouTube channel for relevant video clips. Clips on YouTube can be embedded easily in blogs of all sorts (encouraging supporters to add clips to their own sites) and once uploaded, get a URL of their own for linking. A YouTube presence with links back to the campaign Web site and blog add weight to both. Google search bots use "weighting" to determine the page rank.

Set up your campaign Internet monitoring model, leveraging the sites and services referenced previously. There are additional metrics and analysis sites that will provide an even deeper view into the characteristics of your site visitors, blog readers and Twitter followers. To the extent possible, leverage these (free) resources as well.

Leverage user data: to identify and recruit campaign ambassadors, evangelists, donors & volunteers; for fund-raising campaigns and to identify supporters willing to hold events like candidate coffees; and to "discover" and confirm lawn- and field-sign locations.

Create blended events using the Internet to identify geographically proximate supporters, organize events, distribute agendas & literature, and collect donations.

Use Action Alerts judiciously to mobilize supporters for a variety of purposes from canvassing to LTEs and GOTV.

Ten Steps to Integrate Social Network...

noreply@blogger.com (DonCarlitos) — Thu, 04 Feb 2010 20:50:00 +0000

Ten Steps to Integrate Social Network Marketing into Business and
Non-Profit Organizations

Preface: Working with an original list created by Brian Solis of FutureWorks, a new media company, The Author has modified and redefined a few of the original bullet points, added background from his knowledge-base and experience; and, included the vital role of IT and data mining in effective Social Network Marketing.

Step 1. Discovery, validation, integration and documentation. The first stage of integration involves discovering and documenting information key to the process. For example, does the organization harvest and store customer/client information including email? How does the firm describe its community of interest? What are the "internal" conversations that underlie business processes in the company? What do the firm's key decision makers consider significant? What are their goals and objectives in the marketing and social networking space? Data gathered in this process needs to be paired with complementary information gleaned from "outside" conversations. These conversations can be monitored using Google Alerts, Twitter Search, PR Newswire's Social Media Metrics...amongst other tools. From these conversations, management can glean what is being said about the company; its products, services and positioning. Trends can be identified and described.

Step 2. Develop a plan. The process and findings in Step 1. are documented in a report designed to provide
the underlying, relevant data; analysis and interpretation of the data;
and, recommended objective-oriented action plans with suggested
timelines and monitoring. Key questions that need to be answered in
this stage include: What do you want your social network marketing to
do? How do you want it to 'work' for your organization? It is important to ensure that your organization's commitment to leverage social network marketing (SNM) is data driven, informed by the behavior of your marketplace, your business and your customers. One way to ensure that happens is to integrate this process into your data collection and mining efforts, involving your IT group in each step of the process. If you are a small business or non-profit, a thorough brainstorming session will assist you in making these decisions. A couple of examples come to mind. A downtown restaurant with a Facebook fan page and Twitter presence analyzed its data to determine which days were slow, then implemented a SNM customer incentive program around giveaways and discounts to fill the seats on those evenings. A local vineyard is using Twitter to turn out a crowd of adoring fans when the regional wine critic visits. The wine industry statewide is inviting Oregonians to tweet about their evening glass of wine, fine restaurants and good pairings; then, retweeting all of the individual tweets to create momentum around the state and the industry. It's not enough to have a profile, the key is a strategic plan.

Step 3. Establish a beachhead, engage your targets, test your platform and process. Take the plunge. In this stage, organizations are encouraged test the waters by defining the kind of presence they desire and creating a test-bed for strategic programs. Start with a presence and strategy for Twitter, Facebook, YouTube and Flickr. Later, you'll be adding the company web site, a new or updated blog, and additional social networking resources to your effort. But for now, just get the basic four (referenced) up-and-running.

Step 4. Socialize your presence. Join the conversation, as Solis advises. As you do, you begin to build community - while learning the rules of the road.

Step 5. Establish your voice and a sense of purpose. Once you've begun the conversation, your company/brands need to find and exercise their voices - with a sense of strategic purpose.

Step 6. Act: Turn your words into actions - both inside and outside the organization. Because taking action moves people. Build momentum, show progress, refresh often.

Step 7. Build and manage conversations. As Solis says, "...to direct traffic and build perceptions." This step is key to facilitating the emergence of community - which is earned through shared conversations and shared experience. As your sense of community grows and your familiarity with key players is enhanced, reach out to potential ambassadors and evangelists to leverage their enthusiasm. Engage negatives with strategically crafted counter measures, including proactive messaging.

Step 8. Monitor, adapt and scale. Track program reach and effectiveness; monitor trends; and, scale the platform and programs to sustain and evolve. Involve the IT dept. in mining databases to identify new opportunities.

Step 9. Formalize with a sCRM program. Tie-in to IT and management Decision Support Systems (DSS). Integrate across business processes, including departments, brands, product lines and strategic partners.

Step 10. Metrics, analysis and reporting. Be real. Be data driven. Be transparent.

Credit (for the "bones" of this list): Brian Solis, FutureWorks. This guy's a genius.

Technorati Tags: marketing, social network

Bankers - America's New Thugs

noreply@blogger.com (DonCarlitos) — Sun, 17 Jan 2010 00:12:00 +0000

It's true. The new wise guys in the neighborhood are the big banks. The thugs roughing us up, shaking us down, and stealing our hard-earned dollars (think fees, charges and soaring interest rates) are Wall Street Bankers. You know the names: Citi; JP Morgan Chase; Bank of America; Wells Fargo; and of course, Goldman Sachs. These are the guys who destroyed our gold-standard economy through wildly speculative investment instruments paired with aggressive marketing in an grossly under-regulated environment. The same ones. These arrogant, masters of the universe bet heavily against their own instruments and ultimately profited from our loss. That, after begging for and receiving the largest bailout in history. Our thanks for the material support we provided? Frozen credit, a refusal to loan, and, obscene bonuses. Uh-huh.

So it turns out this financial calamity was foreseen, predicted by presidents Thomas Jefferson and Abraham Lincoln. Just watch this blistering video and see what you think. Thanks, Air America, for the vid.

Technorati Tags: Banks, Finance, Economics

Learn to Speak Tea Bag

noreply@blogger.com (DonCarlitos) — Fri, 08 Jan 2010 17:53:00 +0000

It's easy. You can do it. Doesn't take long at all. Just about a minute-and-a-half to be precise - thanks to the video below. The animated cartoon, BTW, is courtesy of Mark Fiore, the master of the art form according to the Wall Street Journal.

I'm sharing this video with Pop Impulse readers because it has generated an inordinate amount of death threats. That's right, conservative right-wing Republican teabaggers are very upset. And they want Mark (and you) to know they'll kill anybody who scorns their pitiful positions or makes fun of their ignorance. You remember the famous pic of the guy with a mullet holding a sign calling Obama a "moran?"

You see, the thing about Democracy is that it effectively puts power and authority in the hands of the "common" citizen. If a culture is not committed to education, honesty and transparency, it is easy for wealthy interests to exploit, deceive and manipulate the masses.

Mark Fiore
Cartoon
Tea Baggers
Wingnut
Death Threats