SoHotRightNow!

Datarati on Wordle - May 2012

noreply@blogger.com (Greg Beazley) — Mon, 28 May 2012 02:52:00 +0000

This is a test to see what keywords become more popular by the end of 2012 with the growth of Datarati.

Datarati.com.au

Datarati on Twitter during the Marketo User Summit 2012

VISITED: The Marketo User Summit 2012 in San Francisco

noreply@blogger.com (Greg Beazley) — Mon, 28 May 2012 02:19:00 +0000

For the past week, I attended the Marketo User Summit 2012 in San Francisco, thanks to my new employer, Datarati.

Here's a summary of the event, although there were many more memorable events that occured during the week with the rest of the Datarati team. It was a week that I will never forget.

Check out all the photos on Datarati's Facebook page or my page.

My Vision Board 2012

noreply@blogger.com (Greg Beazley) — Tue, 21 Feb 2012 11:56:00 +0000

Want to see me wear a dress for charity?

noreply@blogger.com (Greg Beazley) — Fri, 11 Nov 2011 04:03:00 +0000

Dare me to cook a BBQ at work wearing this dress?

The Dress

I'm scared, but it'll be worth it.

I'm doing this to support a charity I care for called One Girl.

One Girl's mission is to provide 600 education scholarships to girls in Sierra Leone by 2014.

My mission is to raise funds so you can have the laughing pleasure of seeing me in this dress!

If you want to see me wear this dress, donate now!

The BBQ is happening around 12pm on Friday 18th November at the Vodafone Head Office, 40 Mount Street, North Sydney.

I'll post the pics on my Facebook after the event.

Cheers,

Greg

PS: Thanks to Lisa Messenger of The Messenger Group for donating the dress. I'm not sure if I'll fit into it yet, but that makes it more of a challenge!

PPS: Here's the link again for donations: http://doitinadress.com/gregbeazley

Like: Special Patrol

noreply@blogger.com (Greg Beazley) — Sat, 27 Aug 2011 01:53:00 +0000

Brings back memories of The Prince Albert Hotel.

Changin Emily by Special PatrolChangin Emily

Here's some other classics:

Random Background Drumming: The Honey Pies [VIDEO]

noreply@blogger.com (Greg Beazley) — Sun, 15 May 2011 12:04:00 +0000

Recorded during The Honey Pies' first recording session at Hillside Studios when it used to be just myself on drums and Jon Marco on everything else. We jammed on some good stuff and this video is filmed by Jono whilst I bashed on the drums in the background.

That was back in 2007, but since then The Honey Pies have become a full band and are taking their strides in the moozic biznesss!

They've also just released their first studio album "Think Of England"

The Honey Pies:

Twitter @thehoneypies

Benny Bucket: Head Banging [VIDEO]

noreply@blogger.com (Greg Beazley) — Tue, 10 May 2011 03:28:00 +0000

Benny Bucket has had one dream his whole life: to play the guitar. Seeing life through a green bucket makes this dream hard to pursue. However, once Benny befriended Johnny Milk Crate he unlocked a whole new world of inspiration...

The Art of FLIGHT - snowboarding film trailer w/Travis Rice [VIDEO]

noreply@blogger.com (Greg Beazley) — Tue, 19 Apr 2011 01:13:00 +0000

Amazing: Three 8 Year Olds Krumpin' Freestyle [VIDEO]

noreply@blogger.com (Greg Beazley) — Sat, 19 Feb 2011 02:32:00 +0000

Jose Pasillas Performs at Guitar Center's Drum-Off 2009 [VIDEO]

noreply@blogger.com (Greg Beazley) — Mon, 07 Feb 2011 13:11:00 +0000

Best drummer EVER!!!

If you want to find out Jose Pasillas's drum set and cymbal set up, check this out and have a go at the cymbal builder yourself: http://www.drumsetcymbalsblog.com/drum-set-cymbals/sabian-cymbals-set-up-builder

I use SABIAN cymbals, just like Jose Pasillas II. My favourite type of cymbals at the moment are SABIAN AAX. You can get a sweet deal from zZounds on a SABIAN AAX Cymbal Pack (which I wish I got) for under $700. That's heaps cheaper than what I paid when I bought my set-up.

Big Scary [MUSIC]

noreply@blogger.com (Greg Beazley) — Mon, 03 Jan 2011 23:05:00 +0000

One of the best bands at Falls Festival 2010. They're gonna do big things this year. Keep your eye out!

Here's their myspace: http://www.myspace.com/bigscaryband

Don't forget to vote for them in the Triple J Hottest 100: http://www.abc.net.au/triplej/hottest100/10/vote/default.htm

My Blackberry Is Not Working! - The One Ronnie, Preview - BBC One [VIDEO]

noreply@blogger.com (Greg Beazley) — Thu, 23 Dec 2010 01:56:00 +0000

eMarketer Webinar: Key Digital Trends for 2011 [PRESO]

noreply@blogger.com (Greg Beazley) — Tue, 21 Dec 2010 00:52:00 +0000

Thanks for sharing @simuddell

eMarketer Webinar: Key Digital Trends for 2011

View more presentations from eMarketer.

Waitakere City Council Ad Campaign: Car For Sale [VIDEO]

noreply@blogger.com (Greg Beazley) — Tue, 14 Dec 2010 07:48:00 +0000

Very creative and effective ad.

Young racers don't listen to road safety advertising. So Ogilvy Auckland created this unique campaign to directly target them in Waitakere City.

Check it out. It's worth the watch.

The Temper Trap 'Down River' with Mumford & Son's Live [AUDIO]

noreply@blogger.com (Greg Beazley) — Mon, 02 Aug 2010 22:43:00 +0000

I wish I was there :(

Old Spice Odor Blocker is SoHotRightNow! [VIDEO]

noreply@blogger.com (Greg Beazley) — Fri, 09 Jul 2010 01:31:00 +0000

If this isn't SoHotRightNow! then I don't know what is.

Advertising at its best.

Extreme Free-Running Gymnastics [video]

noreply@blogger.com (Greg Beazley) — Wed, 19 May 2010 08:54:00 +0000

Ok, so this not the usual post, but it's certainly SoHotRightNow!

Gymnast Damien Walters pushes free-running to the limit, tumbling and flipping off buildings and cars with seeming ease.

Check it out!

Visa Turns Your iPhone Into A Credit Card

noreply@blogger.com (Greg Beazley) — Tue, 18 May 2010 14:15:00 +0000

Visa announced a new product today called, In2Pay. In2Pay (developed by DeviceFidelity) is basically a 'contactless payment system' for the iPhone which allows you to use the phone as a credit card.

The payment method uses a modifies microSD card with a near-field communications (NFC) chip inside. Because the iPhone doesn't yet feature a microSD slot, the card has to unfortunately sit in a case that powers the chip to make payments. In2Pay would simply work by holding your iPhone up to a compatible reader and making a transaction.

The basic idea is good but it makes me wonder about the security of ensuring someone has actually paid for the item or made the transaction. Imagine you could just walk into a shop pretend to scan something in action of purchasing it and proceed to walk out. Meanwhile the shopkeeper would be left questioning what just happened? I guess to solve this there would need to be some sort of magnetic strip or attached to raise an alarm if an item was stolen. Regardless, if Visa have backed the idea, I'm sure they have thought long and hard about the pros and cons and how to overcome instances like this.

The other side to this is that despite In2Pay aiming to free you from carrying a wallet and allowing you do everything with your phone is that:

Is it more convenient than a wallet if in order to use the service it requires carrying a case for the microSD? The video below seems pretty convincing.
Assuming that In2Pay would be connected directly to a Visa card, would there be an opportunity to connect it to your bank (direct debit) or your phone bill?

If bank, fine.
If phone bill, how will this affect mobile carrier's ability to pay for the goods in advance? Will this be an opportunity for the Telco to charge the consumer credit card fees to purchases?
When would the supplier of goods receive their funds?

Overall I think it's a fantastic idea and I'd certainly use it. It looks very simple to use too. Check out the video below.

And I agree with Wired with the thought that soon, almost all payments will be made using mobile phones, even the ones that involve paying your friend back that dollar he owes you.

But, one thing to always be mindful of - just don’t lose that phone!

Water Pistol - WaterAid Cannes Young Lions Ad Contest 2010

noreply@blogger.com (Greg Beazley) — Sun, 16 May 2010 23:23:00 +0000

Copywriter, Gavin Chimes from M&C Saatchi / Mark Sydney created this intriguing ad called "Water Pistol" for WaterAid as part of the Cannes Young Lions Ad Contest 2010.

Check it out and show your support by sharing or rating it!

Follow Gavin Chimes on Twitter.
Subscribe to his YouTube channel.

How the iPad will turn TV viewing social

noreply@blogger.com (Greg Beazley) — Thu, 13 May 2010 14:14:00 +0000

I've always been told by internet marketing gurus that "content is king" and it seems many companies out there are starting to broaden the accessibility of content on demand.

Telstra are creating IPTV partnerships with LG and Samsung so customers can stream BigPond movies for free. They've also launched the T-Box: a set-top box that links into the BigPond content network and most recently, the T-Hub, which also aims to drive content (like Social Networking, News, Weather, Music etc.) through a fixed line home phone touch-screen interface.
Verizon have also been pushing their FiOS TV, delivering TV and movie content through fast fiber-optic cable.
iiNet are soon to be on the content bandwagon when they launch FetchTV, which also delivers TV and movies through an internet connection.
Sony's PlayTV is another 'game changer' because PSP users can now watch, pause and record high-definition digital TV. It also offers an easy to use programme guide and the ability to record live TV while watching other channels and manage your recordings with the interactive video library. Play PS3 games and record TV shows at the same time, plus if you're around a wireless connection you can watch TV on the go.

The other key player in this is of course, Apple. The release of the iPad has spawned a new category within the mobile device industry and the content opportunities have and will continue to follow.

With all this talk about TV content, check out Comcast's new Xfinity Remote. The iPad app lets you peruse the programming guide, operate your cable box, schedule DVR recordings, and even invite friends running to app to watch live shows with you (virtually, of course). Better still, you can actually search On Demand options using the onscreen keyboard, a feature that isn’t available to us subscribers using our traditional remotes.

Comcast CEO Brian Roberts shows off the Xfinity Remote prototype at the Cable Show 2010.

What do you think will be the next evolution in driving TV content or content in general?

Swipely: Would You Share What You Purchase?

noreply@blogger.com (Greg Beazley) — Thu, 13 May 2010 13:27:00 +0000

So when you buy stuff quite often you'd probably tell your friends about it: whether it's good, bad and what they think of the product or service. Well, how bout sharing your purchases through a social network to achieve the same reaction?

Enter Swipely. Swipely is a service that aims to make your purchases more social. But rather than focus on the money, they focus on the transactions themselves. Although similar to Blippy, another 'social purchasing service' (is that what you call it?), founder Angus Davis believes the key idea behind Swipely is to “add value to every swipe”. What he means by this is that with every swipe of a credit card, Swipely wants to make that information more useful to both you and your friends. It’s not about how much you’re spending (Swipely doesn’t show that), but rather, where you’re spending your money and what you’re buying.

And rather than automatically posting each of these transactions, by default, you choose what you want to post. You can choose if you want to post just purchases made at restaurants, for example. When you do so, the hope is that it sparks up a conversation about the transaction. For certain items, Swipely can easily populate what you bought thanks to a large database of menus and store catalogs. For other things, you can simply leave a comment below a transaction, just as you see below items on services like Facebook. And yes, your contacts will be able to “like” anything you buy.

Swipely from Swipely on Vimeo.

I can see this service working in close connection to Foursquare and other location based services, where you'll be able to publish your purchases through an app, if you choose for it not to be linked to your credit card.

What do you think? Would you be happy to use a service like this and publish to your social network what you're purchasing? Would the choice of what you publish be useful? Would you be sceptical about security and credit card fraud - especially after what happened with Blippy recently?

Read more: TechCrunch

Facebook Plan to include "Check-ins" through a "Places" tab

noreply@blogger.com (Greg Beazley) — Wed, 12 May 2010 09:11:00 +0000

As TechCrunch and Mobile Marketing Watch report, it seems Facebook is planning to incorporate a geolocation "Check-in" functionality by including a "Places" tab to the Facebook menu.

It's been identified through inspecting the Javascript on the touch.facebook.com version of the site. It's been developed using HTML5 and has been optimized for phones with touchscreens like the iPhone and Android phones.

Visiting the touch-screen optimized version of Facebook causes the site to hang for an extended period of time, indicating that code being called isn’t working properly. Digging deeper with debug mode enabled reveals that the site is attempting to populate something called the “places_tab.” Since this feature (presumably tied to Facebook’s geolocation functionality) isn’t yet enabled, the error is thrown out. Mobile Marketing Watch

It's thought that once the Javascript loads, your location is recognised and you'll be taken to the Places tab and presented with a list of venues around you. From here you can click a button to check-in. Apparently, it will not only record your latitude and longitude, but also your altitude, heading, and speed. The benefit of this (if true) will mean that it may help curb cheating of "Check-ins" that has been a problem for other location services like Foursquare.

At this stage the service is still in speculation, but it makes sense that Facebook would be considering this move to compete with the likes of Foursquare and Gowalla.

TechCrunch also stated that Facebook CEO Mark Zuckerberg has been in talks with Foursquare co-founder Dennis Crowley. Could this mean a partnership is on the cards or will they stay head-to-head?

What do you think?

"Worldlenns" iPhone app: Augmented Reality Social Integration

noreply@blogger.com (Greg Beazley) — Thu, 06 May 2010 00:51:00 +0000

"WorldLenns" is a new iPhone app developed by the unique startup, QderoPateo. If you've never heard of QderoPateo before, they are interesting company specializing in their own brand of augmented reality known as “Articulated Naturality”.

Today the company announced its first mobile app known as “WorldLenns”, which is an augmented reality app for the iPhone 3GS that incorporates “SpaceTagging,” a concept pioneered by QderoPateo to allow users to “touch and tag the real world.”

It's been dubbed as the “first augmented reality fan social interaction tool", which allows users to take a picture, upload it, and even leave a virtual note for other users to see - it’s a social-based augmented reality experience that integrates digital information with the real world.

How does it work?

A user opens up the app, signs in and is presented with several “channels” to choose from. These channels include things like “tag your moment”, “tag your deal” and “tag something tasty”. The user chooses what category they’d like to tag, and the app goes into camera-mode to allow the user to start tagging the physical world around them. The user can then tag real-world objects and locations which is then available for other users to stumble upon and contribute to.

Mobile Marketing Watch calls it "Foursquare on steroids". The mobile marketing opportunities are beyond Foursquare's reach. My thoughts are that the next level of an app like this will be an aggregator of all social platforms like Facebook, Twitter, Foursquare etc. so the user can select what information they would like to see and can interact in their own way. For example, you might eventually be able to hold up your camera phone and visualise people's Facebook status or their latest Tweet. Then you'll have options like, become their friend on Facebook, follow them on Twitter, and request their contact details. Sounds freaky, I know, and this will obviously unlock a whole bunch of privacy issues, but the technology is there and it's only a matter of time before it happens.

My other thought about taking this technology to the next level is for advertisers and gamers (see previous post), whereby companies will be able sponsor locations and/or monuments such as the Sydney Opera House. Imagine Coca-Cola wrapping the Sydney Opera House in advertising that's only visible to those using Augmented Reality? Imagine if XBox could transform what the Sydney Opera House looks like into a Castle as a destination to earn points for WarCraft? The possibilities are endless!

Remember the 3D shark in Back to the Future??

WorldLenns is now available on the iPhone and you can get it here or from iTunes.

Reference: Mobile Marketing Watch

Celebrity Doppleganger Week Becomes A Hit, Followed By Urban Dictionary Names

noreply@blogger.com (Greg Beazley) — Mon, 08 Feb 2010 14:25:00 +0000

As posted on AllFacebook.com, celebrity Doppelganger’s were all the rage over the past week on Facebook. It was just as big as the Facebook Bra Colour campaign that happened back in early Jan. With a large number of Facebook users changing their profile photos to images of their celebrity look-a-likes, Facebook users appeared to start a new trend: weekly viral games. As such, users attempted to spark a new trend last week: Facebook Urban Dictionary week. While not everybody participated in the game, a large number of people flocked to the Urban Dictionary website to find out what their name meant.

What makes the Urban Dictionary viral campaign exceptionally interesting is that Urban Dictionary had nothing to do with it, yet they’re enjoying the love from the community and the spike in traffic. According to Urlesque.com who got in touch the founders of Urban Dictionary, the viral campaign came as a complete surprise to them.

“Many thanks to whoever started it! We've been working hard the past few days to make the site perform well, now that so many people are visiting. It will be interesting to see what happens next!”

Interesting to see how such a simple little idea can turn viral without even planning on it. Seeing that these ideas drive huge levels of traffic to websites/fan pages, I wonder at what extent does it have the strength to convert sales. Although I couldn't find the stats myself, it would be interesting to find out whether they had an increase in sales, sign-ups and fans.

Google Wave: A Clever Example Of What's Possible

noreply@blogger.com (Greg Beazley) — Sun, 08 Nov 2009 05:46:00 +0000

Pulp Wave Fiction

Good Wave Hunting

To see the original post about Google Wave click here.