Positioning Power

We Have Moved to Wordpress

noreply@blogger.com (Positioning Power) — Wed, 02 Sep 2009 07:03:00 +0000

Our new address is: www.gksmarketing.com/blog
Same content, better functionality.
Come and visit us...

Ray Wang Voted Best Analyst of the Year (ex Forrester)

noreply@blogger.com (Positioning Power) — Thu, 27 Aug 2009 06:24:00 +0000

The attributes mentioned for the analysts who were picked are: Honesty, integrity, knowledge, curiosity, insight, passion, respect and influence. And as Ray points out: "... the best AR pro’s I work with master the art of fostering strong relationships and understand that art often trumps science when dealing with people."

http://technobabble2dot0.wordpress.com/2009/08/25/analyst-of-the-year-2/

Posted via email from nancyshapira's posterous

Good article to explain how to maximize the value of the time and money you spend with the industry analysts

noreply@blogger.com (Positioning Power) — Mon, 24 Aug 2009 21:35:00 +0000

http://www.linkedin.com/news?viewArticle=&articleID=54459276&gid=1102707&articleURL=http%3A%2F%2Fblogs%2Etechrepublic%2Ecom%2Ecom%2Ftech-manager%2F%3Fp%3D1735&urlhash=3Iit&trk=news_discuss

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Join our new Linkedin Group: Technology Analyst Relations and Global PR Israel

noreply@blogger.com (Positioning Power) — Fri, 21 Aug 2009 11:12:00 +0000

Our group has been established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals and discuss best practices for integrating Global PR and AR for technology companies. Contact Nancy Shapira-Aronovic at: 03-6070588 or nancy@gk-biz.com

http://www.linkedin.com/groups?home=&gid=119437&trk=anet_ug_hm

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Another giant step for social media and the news

noreply@blogger.com (Positioning Power) — Thu, 20 Aug 2009 09:18:00 +0000

Huffington Post and Facebook Go "Social News,'' With Connect on Steroids http://bit.ly/4ChjA2

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Gartner's take on Twitter's future: what do you think?

noreply@blogger.com (Positioning Power) — Wed, 19 Aug 2009 20:39:00 +0000

http://blogs.gartner.com/jeffrey_mann/

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Gartner is offering free webinars for non-members-a first step to becoming more transparent

noreply@blogger.com (Positioning Power) — Thu, 13 Aug 2009 07:11:00 +0000

Here is the list of upcoming webinars free to anyone:http://my.gartner.com/portal/server.pt?tbb=webinarcalendar

Creative copy also:

High-Tech Tuesday Series: Want channel partner loyalty? Get a dog. Build channel strategies and programs that deliver sales, not promises.

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Europeans are growing their use of Social Media--says Forrester

noreply@blogger.com (Positioning Power) — Thu, 13 Aug 2009 07:08:00 +0000

"While uptake of social media activities overall has increased slightly in the past year, online European usage of social networks such as Facebook and Bebo has grown significantly — around 30% now engage with social networks regularly, up from 18% last year. Overall, more than 60% of online Europeans now engage with social media on a regular basis, and in some countries, such as the Netherlands, this is as high as 74%. However, penetration of social activities remains very different across the different countries in Europe." (Forrester)

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Changing Defintiion of an Industry analyst and how it affects Influencer Marketing

noreply@blogger.com (Positioning Power) — Thu, 13 Aug 2009 06:37:00 +0000

http://www.barbarafrench.net/2009/08/11/whats-your-definition-of-an-industry-analyst/

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How to Use Twitter for Business

noreply@blogger.com (Positioning Power) — Wed, 12 Aug 2009 08:13:00 +0000

Free Hubspot Webinar at: http://www.gk-biz.com/globalmarketing/resources.asp

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Tweet Globally Get Found Locally---Great Tips

noreply@blogger.com (Positioning Power) — Sun, 09 Aug 2009 07:08:00 +0000

http://blog.hubspot.com/blog/tabid/6307/bid/5001/Tweet-Globally-Get-Found-Locally.aspx

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A good directory of Analysts who Twitter

noreply@blogger.com (Positioning Power) — Thu, 30 Jul 2009 21:01:00 +0000

http://sagecircle.wordpress.com/directories/analyst-twitter-directory/

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A one line Press Release by MuckRack--will it work? Anybody using it?

noreply@blogger.com (Positioning Power) — Thu, 30 Jul 2009 20:51:00 +0000

http://mashable.com/2009/07/22/muck-rack/

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Google Wave Will Rock!

noreply@blogger.com (Positioning Power) — Sat, 11 Jul 2009 10:04:00 +0000

The Future of the Internet-Again! Google really gets it. They present their new Google Wave BEFORE it is ready so that it will be a truly open service. They created it based on a question: What would email look like if it was created today? Google Wave is the answer to this questions.
They reminded us that it was created 40 years ago before the internet...Can u imagine a world without internet?!
They have created a hosted conversation including IM which a live transmission of typing-they claim that 50% of your time in IM is wasted waiting to see what someone is typing. Their new version allows to to spend 100% of your time reading and writing since you can see what someone is typing and respond at the same time. This youtube presentation was Google presenting to developers and included applause from the audience for certain features-and some bugs....
Check out this presentation to see what your email will look like in the future: http://andywibbels.com/2009/05/google-wave-keynote/

Back to School for Hubspot's Inbound Marketing Course

noreply@blogger.com (Positioning Power) — Thu, 09 Jul 2009 08:33:00 +0000

I received HubSpot's Inbound Marketing Certificate for proficiency in blogging, social media, lead conversion and nurturing, closed loop analysis. The online class was challenging but very well organized to cover many aspects of Inbound Marketing. My favorite lecture was of course David Meerman Scott's class. Recommend taking the class--another one next week: Sign up at : http://www.inboundmarketing.com/university or join any of the Inbound Marketing Forums.

4 Free Ways to Increase Company Awareness and Web Traffic

noreply@blogger.com (Positioning Power) — Sun, 21 Jun 2009 16:31:00 +0000

4 Free Ways to Increase Company Awareness & Web Traffic

By: Guest Blogger Jodie Clements
So… Ya mamma told ya never to play with the traffic, eh? Times have changed.

If you are a start up, here are 4 free ways to market your business in order to gain more company awareness, generate more web traffic and ultimately, snag that all-important sales inquiry phone call that’ll hopefully pay for all that new and expensive office furniture you have just had to fork out for:

Industry Directories.
Whatever industry you are working in, you can be sure as damned it that there are industry directories with lists and lists of companies in your field. Get moving and get OUT there. Register your company on every relevant industry directory you can find. Not only will you find out more about the competition and potential business partners, but you’ll get instant visibility, not to mention branding and potential new business.

Blogs & Blurbs
If you are part of an industry, you are able to provide value to someone wanting to know more about your industry and its players and, maybe even gain a client or three in the process. You have value sitting right there in your head. Write it down. Post it on industry blogs, boards, online forums, etc. The possible posting opportunities go on and on…and they will eventually create awareness and web traffic.

Social Media
Hello? May I remind you that this IS the dawning of the ‘death of anonymous’... There’s NO WAY you can beat it, so you might as well join it. It’s all out there, just waiting for you to add your virtual footprint. If you are not there, you literally do not exist in today’s online world. Social media is the ‘name of the fame’. I am talking Facebook, Linked In, Twitter, MySpace and who knows what else will be invented in the time it takes you to return a library book. If you have a business, get yourself a profile. Start adding content, create value…and remember; “If you write it… they will come...”

Newsletters
This is not an obvious one… but I personally find it one of the best ways to make a name for yourself. Sign up to every single newsletter relevant to your field. Start reading. Start talking on the feedback threads… start giving input as in industry professional in your field of expertise. Make sure each input includes a web link to your site. Again, more awareness, more presence, more credibility and more branding… all leading to more web traffic… you get the picture. You’ll also get to know many people in your industry, which will eventually create new leads.

A Word of Caution:
Just one thing – do be careful. If you start it, you should keep it up. Make sure the person doing this in your company knows all the facts, understands the company message you want to project and is consistent with their input and that message.

Written by Jodie Clements
Marketing Communications Consultant & Marketing Writer
jodie@012.net.il

noreply@blogger.com (Positioning Power) — Sat, 20 Jun 2009 12:57:00 +0000

PR and AR professionals have to get more Social and more digital. Here is one whitepaper that gives some tips on Effective Social Networking and MicroBlogging Tips: What Every PR Professional Needs to Know. That is why I am taking HubSpot's Course on Inbound Marketing--no PR or AR professional will survive the next few years without changing the way they think about PR..

How to Convince Your CEO to enter 21st Century Marketing

noreply@blogger.com (Positioning Power) — Thu, 11 Jun 2009 07:02:00 +0000

Great post by Hubspot on how to Convince your CEO to enter 21st Century Marketing. They even created a presentation where you just plug in your details.. Great tool for in-house marketers and marketing consultants. I will certainly use it... Let me know if you have any success with it..

The Worldwide Blogging Tour

noreply@blogger.com (Positioning Power) — Mon, 01 Jun 2009 08:02:00 +0000

PositioningPower has been chosen as the Israeli representative for the Worldwide Blogging Tour! What is the worldwide bloggers tour?

"Each week in 2009 on Mastercom blog, I will add: a new post presenting a blogger from a new country + its blog> a new spot on the worldwide map> a new flag. So hopefully I will cover 52 countries during 2009.Who can participate?If you are a blogger (about about marketing, advertising, communication, viral marketing, design) and the flag of your country is not in, please feel free to contact me to participate or request to join this group on Facebook.Below you can search a blog about marketing, advertising, communication, viral marketing, design and its blogger just by clicking on the flag you are interested in.You can either click on a flag to see the info about the blog and its blogger or use the the map by clicking the wanted location to see the post or read all the posts here."

How Analyst Relations Can Boost Your Company's Sales

noreply@blogger.com (Positioning Power) — Sun, 31 May 2009 12:58:00 +0000

Upcoming Event: Thursday, June 11th, 9:00-12:00
Workshop on How Analyst Relations Can Boost your Sales
Place: Gelbart Kahana Offices, Azrieli Towers, Triangle Tower, 38th Floor, Israel
Agenda: 9:00 - Networking
9:30 -How AR Can Boost Your Company's Sales
10:00- Case Studies
10:45- Tips and Tools for Effective AR
11:30- Q&A
For: Marketing Managers, Marcom Managers, VP Marketing, VP BizDev and Strategy, PR Managers of technology companies.
Please come with your questions and case studies to share.
Cost: 150 Shekels
Limited to 25 people only: RSVP to: nancy@gk-biz.com or 03-6070588

A Threat to Analyst Groups?

noreply@blogger.com (Positioning Power) — Sun, 31 May 2009 07:51:00 +0000

Tech Crunch has moved into the Analyst/Research Group space with their new venture: Tech Crunch Research offering either single reports at $149 or an annual subscription at $450..
RedMonk was the first opensource analyst firm and their tagline is : Analysis for the people,by the people. They offer their research for free and sell their consulting hours based on the company size, use of research and ability to pay.
I see this as the business model of the future for the big guys also-Forrester and Gartner. The subscription model has a limited lifetime as a business model since everything else in the IT and Marketing world is moving towards transparency. I am guessing that Forrester will be the first to move and Gartner the last--but it will happen.

Free Whitepapers on Analyst Relations

noreply@blogger.com (Positioning Power) — Mon, 11 May 2009 07:05:00 +0000

Check out KCG's website for free whitepapers on Analyst Relations. We recommend the Guide to Integrating Analyst Relations and Sales. You can send me an email at nancy@gk-biz.com
and I will be glad to send you a free copy.

Google Loves Twitter

noreply@blogger.com (Positioning Power) — Fri, 03 Apr 2009 13:42:00 +0000

If you had any doubts about how big Twitter is--Google doesnt...They are looking to buy Twitter by the same guys who sold them Blogger a few years ago...It just goes to prove that people's attention span is getting shorter and shorter. Start Tweeting...

Geeks Rule!

noreply@blogger.com (Positioning Power) — Mon, 30 Mar 2009 08:03:00 +0000

I am adding a new blog to my blogroll: VisInsights with a great blog on social media by Chris Prilllo-- who looks like a 20 something geek but is totally passionate about social media and how it rules our world, our brands, our life..... Check it out.

My First Virtual Conference

noreply@blogger.com (Positioning Power) — Tue, 17 Mar 2009 17:59:00 +0000

I just registered for my first virtual conference--but I have a feeling that it wont be my last.
Digital Marketing World which is sponsored by Marketing Profs will be held on April 1st in the comfort of your own home or office. The only downside that I can think of is that the sponsors will have my email to nudge me with.

As you know, I am a big fan of David Meerman Scott and will defintely attend his session:

2:00pm–2:45pm EST
The New Rules of Viral Marketing
David Meerman Scott, author and marketing strategist

Following the worldwide best selling book, The New Rules of Marketing and PR, David Meerman Scott’s new book, World Wide Rave, focuses on the power of viral marketing online. Attend this presentation—just a few weeks after the launch of the new book—and be among the first to learn from David about how to create triggers that get millions of people to spread your ideas and tell your stories. Whether you market to businesses or consumers, a World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there. Learn how to take your marketing to the next level by following the six rules of “The Rave”:

1. Nobody cares about your products (except you)
2. No coercion required
3. Lose control
4. Put down roots
5. Create triggers that encourage people to share
6. Point the world to your (virtual) doorstep

C u there!