<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:openSearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:georss="http://www.georss.org/georss" xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr="http://purl.org/syndication/thread/1.0" xmlns:creativeCommons="http://backend.userland.com/creativeCommonsRssModule" version="2.0"><channel><atom:id>tag:blogger.com,1999:blog-1677272999099010462</atom:id><lastBuildDate>Fri, 28 Oct 2011 06:55:39 +0000</lastBuildDate><category>TATA</category><category>Customer Relationship</category><category>David Allen</category><category>Microsoft</category><category>Amazon</category><category>Startups</category><category>quote</category><category>KickApps</category><category>Guy Kawasaki</category><category>Apple</category><category>Brain</category><category>Randy Pausch</category><category>TATA Nano</category><category>Jeff Bezos</category><category>Platform</category><category>Steve Jobs</category><category>Peoria</category><category>Trends</category><category>Mac World 2008</category><category>Made to Stick</category><category>Sridhar Gadhi</category><category>LinkedIn</category><category>Ning</category><category>Yahoo</category><category>2008</category><category>Navigation System</category><category>FeedBurner</category><category>iPhone SDK</category><category>Kiva Micro-Finance</category><category>MySQL</category><category>Website</category><category>HiveLive</category><category>CRM</category><category>Predictions</category><category>Starbucks</category><category>QA</category><category>Endeca</category><category>Sun Microsystems</category><category>Earth Day</category><category>Plaxo</category><category>Wi-Max</category><category>Jerry Yang</category><category>Google App Engine</category><category>Getting Things Done</category><category>OpenID</category><category>Web Utility</category><category>GTD</category><category>Screen Saver</category><category>Personal MBA</category><category>Safari Browser</category><category>IL</category><category>Microsoft Mesh</category><category>OnStartups</category><category>Seth Godin</category><category>iPhone</category><category>Comcast</category><category>DataPortability</category><category>Robert Scoble</category><category>Jauguar</category><category>comfort zone</category><category>Social Networking Platforms</category><category>Land Rover</category><category>MacBook Air</category><category>World Wide Telescope</category><category>Blog</category><title>Change</title><description>Disrupt the Status-Quo</description><link>http://peddikanumuri.blogspot.com/</link><managingEditor>noreply@blogger.com (Peddi Kanumuri)</managingEditor><generator>Blogger</generator><openSearch:totalResults>98</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/blogspot/peddi" /><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="blogspot/peddi" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><image><link>http://creativecommons.org/licenses/by/2.0/</link><url>http://creativecommons.org/images/public/somerights20.gif</url><title>Some Rights Reserved</title></image><feedburner:emailServiceId xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">blogspot/peddi</feedburner:emailServiceId><feedburner:feedburnerHostname xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">http://feedburner.google.com</feedburner:feedburnerHostname><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-859362670564672208</guid><pubDate>Thu, 06 Oct 2011 01:34:00 +0000</pubDate><atom:updated>2011-10-05T21:34:03.319-04:00</atom:updated><title>Steve Jobs</title><description>&lt;i&gt;“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results
 of other people’s thinking. Don’t let the noise of others’ opinions 
drown out your own inner voice. And most important, have the courage to 
follow your heart and intuition. They somehow already know what you 
truly want to become. Everything else is secondary.”&amp;nbsp;&lt;/i&gt;&lt;br /&gt;
&lt;br /&gt;
- Steve Jobs &lt;br /&gt;
(1955-2011)&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-859362670564672208?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2011/10/steve-jobs.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-5816970602876372234</guid><pubDate>Tue, 25 Jan 2011 03:04:00 +0000</pubDate><atom:updated>2011-01-24T22:06:23.892-05:00</atom:updated><title>In search of a Domino Street Team</title><description>If you think you are cool, Register &lt;a href="https://spreadsheets.google.com/viewform?hl=en&amp;amp;formkey=dExIUWNHTzFJU2JCSmM3S1BkUWpMYXc6MQ#gid=0"&gt;here&lt;/a&gt;...&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-5816970602876372234?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2011/01/in-search-of-domino-street-team.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-3547883248749357558</guid><pubDate>Wed, 21 Apr 2010 00:47:00 +0000</pubDate><atom:updated>2010-04-20T20:51:39.751-04:00</atom:updated><title>Entrepreneur in Residence</title><description>Entrepreneur in Residence. What a lovely 3 word sentence.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-3547883248749357558?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2010/04/entrepreneur-in-residence.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-4198092556595666608</guid><pubDate>Sat, 03 Apr 2010 14:33:00 +0000</pubDate><atom:updated>2010-04-03T10:34:22.980-04:00</atom:updated><title>An open letter to the people of the world (Must Read)</title><description>Click &lt;a href="http://www.fakesteve.net/2010/04/an-open-letter-to-the-people-of-the-world.html"&gt;here&lt;/a&gt;...&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-4198092556595666608?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2010/04/open-letter-to-people-of-world-must.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-5119969576171119539</guid><pubDate>Sat, 03 Apr 2010 14:31:00 +0000</pubDate><atom:updated>2010-04-03T10:32:42.542-04:00</atom:updated><title>10 Golden Principles of Successful Web Apps</title><description>Click &lt;a href="http://www.avc.com/a_vc/2010/03/10-golden-principles-of-successful-web-apps.html"&gt;here&lt;/a&gt;...&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-5119969576171119539?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2010/04/10-golden-principles-of-successful-web.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-8917666597002633282</guid><pubDate>Thu, 01 Apr 2010 02:18:00 +0000</pubDate><atom:updated>2010-03-31T22:27:20.121-04:00</atom:updated><title>iPad, iPad &amp; iPad</title><description>iPad fever every where. Apple on one side and Application/Content Providers on the other side to cash in on the iPad fever. iPad may disrupt the status-quo or may not. But Apple (or is it loyal Customers?) is positioning iPad as a niche product. Let's see how it goes. Might be a game changer.&lt;br /&gt;&lt;br /&gt;Did you pre-order one? or are you going to stand in the line at Store? or both for fun?&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-8917666597002633282?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2010/03/ipad-ipad-ipad.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-3958037673366297407</guid><pubDate>Thu, 18 Mar 2010 02:57:00 +0000</pubDate><atom:updated>2010-03-17T23:01:12.530-04:00</atom:updated><title>Custom Fit</title><description>&lt;div style="text-align: justify;"&gt;Most of the big companies expect you to fit into their Eco-system once you join them and will expect you to do what they asked you to. During initial days things may excite as you were trying to learn their systems and fit in. And later on this will clip your horizon and limit your scope to the boarders of your company. One way this is beneficial for the company you are working. But not for you, especially when things suddenly change (like last year recession).&lt;br /&gt;&lt;br /&gt;How do you deal with this?&lt;br /&gt;How do you keep your Horizons expanded that spans the boarders of your company?&lt;br /&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Try not to fit-in. &lt;/li&gt;&lt;li&gt;Do things your own way. &lt;/li&gt;&lt;li&gt;Disrupt the status-&lt;span class="blsp-spelling-error" id="SPELLING_ERROR_0"&gt;quo&lt;/span&gt;. &lt;/li&gt;&lt;li&gt;Ask questions. &lt;/li&gt;&lt;li&gt;Keep up with Industry trends. &lt;/li&gt;&lt;li&gt;Be a change agent. &lt;/li&gt;&lt;li&gt;Actively participate in your domain of expertize. &lt;/li&gt;&lt;li&gt;Help others achieve their goals. &lt;/li&gt;&lt;li&gt;Be a continuous learner/listener. &lt;/li&gt;&lt;/ul&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-3958037673366297407?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2010/03/custom-fit.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-4372711496144791241</guid><pubDate>Tue, 16 Mar 2010 01:11:00 +0000</pubDate><atom:updated>2010-03-15T21:30:10.876-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Platform</category><title>What's your Platform?</title><description>&lt;div style="text-align: justify;"&gt;Creating a new Platform or Seeking an existing one to enhance it?&lt;br /&gt;&lt;br /&gt;At any point of time, we are either working on creating an entirely new Platform from scratch hoping to disrupt the dynamics of the Market. Or working on an existing Platform to stack up additional value to the Customer.&lt;br /&gt;&lt;br /&gt;Given an opportunity, which one do you choose?&lt;br /&gt;&lt;br /&gt;I choose both. Because both are critical for the Market. Without new Platforms, you can not have Value Added Service (&lt;span class="blsp-spelling-error" id="SPELLING_ERROR_0"&gt;VAS&lt;/span&gt; or mushroom) providers. And without mushroom providers, your Platform will not have an &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_1"&gt;Ec&lt;/span&gt;0-System unless you choose to provide every thing (Can you?). Its Mix-n-Match.&lt;br /&gt;&lt;br /&gt;Develop the Core of your Platform and Open it up for Crowd to play with it the  way they want it.&lt;br /&gt;&lt;br /&gt;So what are you working on? Creating a new Platform or Enhancing an existing one?&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-4372711496144791241?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2010/03/whats-your-platform.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-1629650572134359417</guid><pubDate>Sat, 20 Feb 2010 15:13:00 +0000</pubDate><atom:updated>2010-02-20T10:21:33.524-05:00</atom:updated><title>Weekend Reading</title><description>Know about behind the scenes of running a popular web service...&lt;br /&gt;&lt;ol&gt;&lt;li&gt;&lt;a href="http://engineering.twitter.com/2010/02/anatomy-of-whale.html"&gt;The Anatomy of a Whale&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="http://blog.disqus.com/post/397517128/making-disqus-faster"&gt;Making Disqus faster&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="http://codeascraft.etsy.com/"&gt;Code as Craft&lt;/a&gt;&lt;br /&gt;&lt;/li&gt;&lt;/ol&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-1629650572134359417?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2010/02/weekend-reading.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-3519337514709266827</guid><pubDate>Fri, 01 Jan 2010 22:23:00 +0000</pubDate><atom:updated>2010-01-01T17:30:11.316-05:00</atom:updated><title>Big Companies &amp; Black Holes</title><description>Big Companies &amp;amp; Black Holes: Both have the same characteristic of sucking what ever enters their eco-system. It is difficlut to come out once you are in.&lt;br /&gt;&lt;br /&gt;If you really want to disrupt the status-quo join small or start small. Period.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-3519337514709266827?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2010/01/big-companies-black-holes.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-5258629836772472969</guid><pubDate>Fri, 01 Jan 2010 22:21:00 +0000</pubDate><atom:updated>2010-01-01T17:22:34.088-05:00</atom:updated><title>Happy New Year 2010</title><description>I Wish You All A Very Happy New Year !!!&lt;br /&gt;&lt;br /&gt;THANK YOU !!!&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-5258629836772472969?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2010/01/happy-new-year-2010.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-8885741068724772037</guid><pubDate>Thu, 17 Sep 2009 01:39:00 +0000</pubDate><atom:updated>2009-09-16T21:40:56.114-04:00</atom:updated><title>The hierarchy of success</title><description>See &lt;a href="http://sethgodin.typepad.com/seths_blog/2009/09/the-hierarchy-of-success.html"&gt;here&lt;/a&gt;...&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-8885741068724772037?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2009/09/hierarchy-of-success.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-2161784037776884134</guid><pubDate>Sat, 06 Jun 2009 03:22:00 +0000</pubDate><atom:updated>2009-06-05T23:22:01.954-04:00</atom:updated><title>Getting Things Done</title><description>&lt;p align="justify"&gt;1. Set Goals   &lt;br /&gt;2. Focus on the Task     &lt;br /&gt;3. Crossing Hurdles (Assured that It is not going to be a cake-walk. And this is what differentiates YOU from the Pack. Go extra mile and be persistent)    &lt;br /&gt;4. Achieving Results &lt;/p&gt;  &lt;p align="justify"&gt;Go back to Step 1 and Repeat. &lt;/p&gt;  &lt;p align="justify"&gt;if you are a single person, it is easy to get align with the Goals and also it is easy to forget them. But if you are a team then you will have to pass the DNA to each and every one in the team. Energize them, Charge them, Motivate them, Stretch them, Give them the courage to deal with un-certainties, and Show them how the end results will look like. &lt;/p&gt;  &lt;p align="justify"&gt;Do NOT ever Manage your team. Instead, Lead them. There is lot of difference between Managing and Leading (Manager &amp;amp; Leader). &lt;/p&gt;  &lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-2161784037776884134?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2009/06/getting-things-done.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-4082990417306871303</guid><pubDate>Sun, 26 Apr 2009 22:43:00 +0000</pubDate><atom:updated>2009-04-26T18:45:43.501-04:00</atom:updated><title>What you say, what you do and who you are</title><description>See &lt;a href="http://sethgodin.typepad.com/seths_blog/2009/04/what-you-say-what-you-do-and-who-you-are.html"&gt;here&lt;/a&gt;...&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-4082990417306871303?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2009/04/what-you-say-what-you-do-and-who-you.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-859992046854854961</guid><pubDate>Tue, 24 Feb 2009 20:16:00 +0000</pubDate><atom:updated>2009-02-24T15:16:21.720-05:00</atom:updated><title>Your time is limited…</title><description>&lt;p align="justify"&gt;&lt;em&gt;“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma–which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”&lt;/em&gt; &lt;/p&gt;  &lt;p&gt;– Apple CEO Steve Jobs&lt;/p&gt;  &lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-859992046854854961?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2009/02/your-time-is-limited.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-38576972431808550</guid><pubDate>Sun, 15 Feb 2009 03:42:00 +0000</pubDate><atom:updated>2009-02-14T22:42:35.439-05:00</atom:updated><title>Integrating Amazon’s Engine with Public Library Systems</title><description>&lt;p&gt;I am sure some one might have thought about this. Integrating the beautiful Amazon.com’s engine with Public Library Systems. By doing this, Libraries can help the users with more relevant search and product recommendations based on their history of transactions.&lt;/p&gt;  &lt;p&gt;Here are few of the Amazon.com’s features that help Libraries…&lt;/p&gt;  &lt;ol&gt;   &lt;li&gt;Book Recommendations (based on check out history of a user)&lt;/li&gt;    &lt;li&gt;Customers who bought (read as “checked out” for libraries) Items in your recent history also bought&lt;/li&gt;    &lt;li&gt;New for you&lt;/li&gt;    &lt;li&gt;Coming soon for you&lt;/li&gt; &lt;/ol&gt;  &lt;p&gt;Think of personalized service at Libraries (online or onsite). Beautiful world. Disclosure: Library is the second most favorite place for me to sit and think/work. First place is of course Starbucks. &lt;/p&gt;  &lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-38576972431808550?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2009/02/integrating-amazons-engine-with-public.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-2487027508692073759</guid><pubDate>Sun, 08 Feb 2009 21:04:00 +0000</pubDate><atom:updated>2009-02-08T16:04:22.564-05:00</atom:updated><title>Divide &amp; Conquer</title><description>&lt;p align="justify"&gt;Divide &amp;amp; Conquer is some thing like finding a perfect Niche for your products/services and positioning them in that area. The narrower the niche you are trying to address the broader your audience will be. And you will be spared from big brothers because the niche you are trying to address is too narrow for them to step into. Finding a perfect niche is also related to Market Segmentation. &lt;/p&gt;  &lt;p align="justify"&gt;Segment the market based on various parameters and see if you can address any of their problems with your innovative solutions. No matter how small your idea/solution be. There are finite ways to segment a market. At the outset, start with these ... &lt;/p&gt;  &lt;p align="justify"&gt;1. Consumer (Individual) Products/Services   &lt;br /&gt;2. Enterprise Products/Services    &lt;br /&gt;3. Government Products/Services    &lt;br /&gt;4. Non-Profit Products/Services &lt;/p&gt;  &lt;p align="justify"&gt;You can further divide each of them into multiple sub-segments. For example:    &lt;br /&gt;1. Consumer Products/Services    &lt;br /&gt;&amp;#160; 1.1 Addressing Kids Market    &lt;br /&gt;&amp;#160; 1.2 Addressing Teen/Young Adult Market    &lt;br /&gt;&amp;#160; 1.3 Addressing Baby-boomer Generation Market    &lt;br /&gt;&amp;#160; 1.4 And the like &lt;/p&gt;  &lt;p align="justify"&gt;2. Enterprise Products/Services   &lt;br /&gt;&amp;#160; 2.1 Addressing Industry Specific Market (Retail, Healthcare, Insurance, Financial, IT, etc)    &lt;br /&gt;&amp;#160; 2.2 Addressing Operational Specific Market (SCM, ERP, CRM, etc)    &lt;br /&gt;&amp;#160; 2.3 And the list goes &lt;/p&gt;  &lt;p align="justify"&gt;These are just examples and you can divide them in any way you want to target a specific group. &lt;/p&gt;  &lt;p align="justify"&gt;Go figure out your niche area.&lt;/p&gt;  &lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-2487027508692073759?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2009/02/divide-conquer.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-2801849404117289646</guid><pubDate>Fri, 06 Feb 2009 20:43:00 +0000</pubDate><atom:updated>2009-02-06T15:43:07.357-05:00</atom:updated><title>Keywords for change</title><description>&lt;ul&gt;   &lt;li&gt;Co-Creation&lt;/li&gt;    &lt;li&gt;Crowd Sourcing&lt;/li&gt;    &lt;li&gt;Participation&lt;/li&gt;    &lt;li&gt;Wisdom of Crowds (Collective Intelligence)&lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;Please add relevant keywords in your comments…&lt;/p&gt;  &lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-2801849404117289646?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2009/02/keywords-for-change.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-6119509961145142760</guid><pubDate>Thu, 29 Jan 2009 22:15:00 +0000</pubDate><atom:updated>2009-01-29T17:15:09.172-05:00</atom:updated><title>Sandbox is ready</title><description>&lt;p align="justify"&gt;Thanks to Economy for rebooting the system. It has even removed virus, spyware and malware. Now you have a clean slate to play with. What do you want to do with it? &lt;/p&gt;  &lt;p align="justify"&gt;Word of caution: before you start playing with the clean slate, please keep in mind all the lessons you have learnt in the last decades and do not repeat the same mistakes again. New mistakes and new errors are most welcome. And the system reboots again when it is full with these new errors. &lt;/p&gt;  &lt;p align="justify"&gt;As per statistics, the system takes approximately a decade to differentiate between Good and Bad. Once it does, it panics causing loss of data (read loss of jobs) and then reboots to clear the mess. &lt;/p&gt;  &lt;p align="justify"&gt;The Cycle Continues...&lt;/p&gt;  &lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-6119509961145142760?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2009/01/sandbox-is-ready.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>3</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-2271685935122311984</guid><pubDate>Tue, 27 Jan 2009 21:31:00 +0000</pubDate><atom:updated>2009-01-27T16:31:01.539-05:00</atom:updated><title>Creating Value for your Customers</title><description>&lt;p align="justify"&gt;Each and every organization in Business thrives to give some kind of value to their Customers. And they get paid for the value they create. The core at the center is &amp;quot;Value for Customer&amp;quot;. Business cease to exist when they stop the value creation cycle. There may be some business that destroy customer value instead of creating and again some one will get paid for restoring the destroyed part. Complex matters, indeed. &lt;/p&gt;  &lt;p align="justify"&gt;What is it that you want to give (Sell) to your Customers, as an Individual or as an Organization?&lt;/p&gt;  &lt;p align="justify"&gt;The more and more Customers want it from you the more you can sell and charge. And vice versa. Laws of Supply &amp;amp; Demand. You can create and sell some things as an Individual. And some you can not as an Individual. So you form/join a group/organization that works on a common purpose of creating a form of Customer Value. &lt;/p&gt;  &lt;p align="justify"&gt;If you are working as an Individual you may not need organizational policies, culture and processes. But when you are in an organization, the organization needs to have Culture, Policies, Tools, Leaders and the like to keep every member on the same page and help them to reach their common goal. These passive elements (Culture, Policies, Processes etc) should help your organization to reach its active goal (Customer Value). The better they (Passive &amp;amp; Active Elements) are integrated &amp;amp; aligned the better the results would be. &lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;     &lt;div align="justify"&gt;So what do you sell to create Customer Value? A Product, or a Service or a Complete Package? &lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;     &lt;div align="justify"&gt;How do you make sure that the Product/Service serves it's intended purpose (does not destroy Customer Value)?&lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;     &lt;div align="justify"&gt;What do you do to keep your Product/Service transforming over the time and sustainable?&lt;/div&gt;   &lt;/li&gt; &lt;/ul&gt;  &lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-2271685935122311984?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2009/01/creating-value-for-your-customers.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-2727094657258441142</guid><pubDate>Tue, 27 Jan 2009 19:09:00 +0000</pubDate><atom:updated>2009-01-27T14:09:28.460-05:00</atom:updated><title>Values as Foundation Stones</title><description>&lt;p align="justify"&gt;President Obama said: “Our challenges may be new, the instruments with which we meet them may be new, but those values upon which our success depends, honesty and hard work, courage and fair play, tolerance and curiosity, loyalty and patriotism -- these things are old. These things are true. They have been the quiet force of progress throughout our history.”&lt;/p&gt;  &lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-2727094657258441142?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2009/01/values-as-foundation-stones.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-5642715221822308510</guid><pubDate>Sat, 10 Jan 2009 23:58:00 +0000</pubDate><atom:updated>2009-01-10T18:58:28.099-05:00</atom:updated><title>Develop a Game of Your Product</title><description>&lt;p align="justify"&gt;If you are going to launch (or already have launched) a Product in to the market, help yourself and your customers by developing a game that is fun to play and will have your product logic embedded into it.&amp;#160; Host this game on your website and let the prospective customers play with it to get to know about your product.&lt;/p&gt;  &lt;p align="justify"&gt;The purpose of the game should be to help your customers in learning about your product/service and in return increases conversion rates for you.&amp;#160; &lt;/p&gt;  &lt;p align="justify"&gt;Make the game as simple as possible and fun to play. Embed your product’s core logic into it for a fun way of exposing it to customer. Having a game of your product will give you an edge over your competitors. If you think developing game is expensive, stick to the old game of dull product demos, screen-casts, screenshots or whatever it is.&lt;/p&gt;  &lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-5642715221822308510?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2009/01/develop-game-of-your-product.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-3640527182337666033</guid><pubDate>Sun, 04 Jan 2009 00:48:00 +0000</pubDate><atom:updated>2009-01-03T19:48:04.517-05:00</atom:updated><title>VC money is scarce? So what?</title><description>&lt;p align="justify"&gt;There are reports on every nook and corner saying getting money from VCs is much more difficult than earlier. For the record: Getting money from VCs is always difficult and it is no different now and the guys who pitched their ideas to VCs knows that better than anybody else. &lt;/p&gt;  &lt;p align="justify"&gt;There are instances where startup teams spent most of their time raising money than working on their product. Follow these rules if your idea is closely related to Web 2.0, or Mobile Applications, or any Software Application. These are less capital intensive.&lt;/p&gt;  &lt;blockquote&gt;   &lt;p align="justify"&gt;#1: Never bother about VC money if you are in seed stage. Bootstrap from family and friends for bare necessities and develop your product. &lt;/p&gt;    &lt;p align="justify"&gt;#2: Give VCs a shot if you are in early stage and need some capital for scaling your application to the next level.&amp;#160; No matter what, your primary task still is going to be your product.&lt;/p&gt;    &lt;p align="justify"&gt;#3: You already have customer traction and you are in growth stage. Now is the time to run after VCs. Go and get them.&lt;/p&gt; &lt;/blockquote&gt;  &lt;p align="justify"&gt;Other good alternative is raising money from community. Crowd source the money from people who believe in your product. Wikipedia has successfully raised more than $6M from crowd. It takes time though. But its worth it.&lt;/p&gt;  &lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-3640527182337666033?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2009/01/vc-money-is-scarce-so-what.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-2145500313375160857</guid><pubDate>Thu, 01 Jan 2009 01:14:00 +0000</pubDate><atom:updated>2008-12-31T20:14:13.933-05:00</atom:updated><title>Predicting for next year? Never.</title><description>&lt;p align="justify"&gt;Probably you might have gone through all those predictions for year 2009, be it Technology predictions, Geo-Political, Climate, Regulations, Stock/Job/Housing Markets, and the like. &lt;/p&gt;  &lt;p align="justify"&gt;Do they make any sense to you?&lt;/p&gt;  &lt;p align="justify"&gt;I could make a top 10 list and call it “Great Technology Predictions for 2009” and dust the list at the end of 2009 and see if any of the things mentioned are actually true. One or two hits, I can self-proclaim myself as a world’s great predictioner and publish a new list for the next year. &lt;/p&gt;  &lt;p align="justify"&gt;We may be expecting some radical changes at the turn of every year. It is like expecting some one to wipe-off all your debt. New Year sure does bring improved optimism and outlook. And one can expect good things in store for them. But things does not change at the flip of a coin.&lt;/p&gt;  &lt;p align="justify"&gt;Probably the best way to deal with things is stop predicting and start executing them. If you want to reduce your debt, plan&amp;#160; and execute. If you want to lose weight, start work outs.&amp;#160; You will reach the goal in phased manner. These things are simple and have fewer parameters to tackle them. &lt;/p&gt;  &lt;p align="justify"&gt;If you are predicting Microsoft to acquire Yahoo!, then it is much more complicated. There are lot of parameters/factors that control the deal to happen such as: Microsoft, Yahoo, Stock Holders, Competitors, Regulators, etc. It is a complicated collective action which I think is out of bounds for prediction. &lt;/p&gt;  &lt;p align="justify"&gt;There is nothing like Technology failure prediction. It may be just that it does not suit the current conditions. It sure can raise when the conditions are optimal and can piggy back on some other innovation to create a collective solution. &lt;/p&gt;  &lt;p align="justify"&gt;Predicting is a lot more guess work than tracking patterns and figuring out next curves. &lt;/p&gt;  &lt;p align="justify"&gt;What do you think?&lt;/p&gt;  &lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-2145500313375160857?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2008/12/predicting-for-next-year-never.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1677272999099010462.post-8563096120445377620</guid><pubDate>Sat, 27 Dec 2008 20:43:00 +0000</pubDate><atom:updated>2008-12-27T15:53:42.569-05:00</atom:updated><title>Importance of Bells &amp; Whistles</title><description>&lt;p align="justify"&gt;Bells &amp;amp; Whistles are as important as your core product.  Once you have your core product developed, deployed and has some customer traction, it is time for you to go into stealth mode again and this time you will need to add all those &lt;strong&gt;Interfaces&lt;/strong&gt; [think of Export/Import/APIs] to your product which will enable your customers to connect with other applications. &lt;/p&gt;  &lt;p align="justify"&gt;This sure does enhance the scope of your product and there by more customer adoption. This will be better executed incrementally, interfaces to one external application at a time.  It is good idea to use open standards when developing interfaces to your product. &lt;/p&gt;  &lt;p align="justify"&gt;As the saying goes “Do not sell your Products. Sell Solutions”. Solutions require better connectivity and integration among Parts. Better connectivity and integration among parts is made possible when you have a set of Interfaces to your product.&lt;/p&gt;  &lt;p align="justify"&gt;The same is true for providing &lt;strong&gt;Analytics&lt;/strong&gt; data related to your product. Think of Amazon.com and see what kind of Analytical information [Product Recommendations, What other Customers  have bought and the like] they are providing to their users.  &lt;/p&gt;  &lt;p align="justify"&gt;Open up your application as much as possible to the external world. You are not Apple [AAPL] or Steve Jobs to work in closed garden environment.&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1677272999099010462-8563096120445377620?l=peddikanumuri.blogspot.com' alt='' /&gt;&lt;/div&gt;</description><link>http://peddikanumuri.blogspot.com/2008/12/importance-of-bells-whistles.html</link><author>noreply@blogger.com (Peddi Kanumuri)</author><thr:total>1</thr:total></item></channel></rss>

