Commercial Interiors And Visual Merchandising

Space NK Apothecary, London

noreply@blogger.com (Jonathan Baker M.A.) — Fri, 24 May 2013 18:49:00 +0000

Wow, Space NK have really gone to town on their Chelsea Flower show installation haven't they? These incredible flower covered three dimensional props look quite sensational and so well produced too. Even on the outside of the store the brand have produced these free standing structures filled with and covered in flowers. Its still a bit cloudy and dull here in London but this really lifted our spirits and hopefully our one day of Summer sunshine may actually happen some day soon.

L.K.Bennett, London

noreply@blogger.com (Jonathan Baker M.A.) — Wed, 22 May 2013 23:00:00 +0000

It must be Chelsea Flower Show this week then. All along the Kings Road here in London so many of the brands have embraced this famous event and installed schemes in celebration. We love it when brands make an effort as so many events have been lost over the years due to ever tighter purse strings. Need shoes to match your flowers then pop down to L.K.Bennett.

Festival Des Metiers, London

noreply@blogger.com (Jonathan Baker M.A.) — Tue, 21 May 2013 23:00:00 +0000

If you haven't been to see the Festival Des Metiers which has just opened then you must go. This Rendez-Vous with the Hermes craftspeople is an absolute must. For just one week at the Saatchi Gallery along the Kings Road, the amazing crafts people from this incredible luxury brand are demonstrating how each of their products are made. If you happen to own a piece of their jewellery, a scarf, a dish and so on then the likelihood is that you will meet the person here who made it by hand for you. We were quite mesmerised by how they work from following the hand painting process on the ceramics to inserting diamonds into their jewellery with a microscope it is absolutely fascinating, and they are so helpful too.

L'Eclaireur, Paris

noreply@blogger.com (Jonathan Baker M.A.) — Mon, 20 May 2013 23:00:00 +0000

Possibly one of the coolest places in Paris has to be L'eclaireur. This amazing boutique housing some of the best luxury brands that the world as to offer and is oozing so much coolness that it hurts. The staff are hugely snooty of course, but then that never deterred us even for a split second. Looking is not illegal even here in Paris so they could do with getting over it. But anyway, that aside, if you want to view 10,000 Euro crocodile skin jackets, tonnes of mini television screens and an odd shaped interior of painted stuff then do head to this store. If you prefer a more friendly visit then go to the menswear store around the corner. The staff are helpful and the atmosphere just makes you want to come back for a second look - we did.

Moncler, Paris

noreply@blogger.com (Jonathan Baker M.A.) — Sun, 19 May 2013 23:00:00 +0000

With our final few entries of current Parisian schemes we decided to include Moncler. Bust forms hanging in a gravitational format with large fish heads works so well, doesn't it? Images of water on the walls and fixtures completes this fun installation,

Sephora, Paris

noreply@blogger.com (Jonathan Baker M.A.) — Sat, 18 May 2013 23:00:00 +0000

We do love the Sephora stores as it is one of the few cosmetic brands who do interesting stuff. This scheme is a little reminiscent of Rue Paul's collaboration with Mac Cosmetics around 1995? with a hint of Ziggy Stardust although the fantasy of the image here and her Wonder Maman's we're sure will appeal to a certain market type.

Cotelac, Paris

noreply@blogger.com (Jonathan Baker M.A.) — Fri, 17 May 2013 23:00:00 +0000

We don't recognise or know this brand which is always so refreshing. There is nothing worse than travelling somewhere only to be confronted by the same old brands, don't you think? Along the Rue St. Honore, Cotelac have these really quite interesting screen printed graphics. One has to view them in the 'flesh' so to speak to really appreciate them. The bust forms without arms do the product no favours however.

Prada, Paris

noreply@blogger.com (Jonathan Baker M.A.) — Thu, 16 May 2013 23:00:00 +0000

This is an interesting scheme at Prada here along the Rue St. Honore. The guys have kept what looks like the background from their previous scheme in their enclosed window spaces and dropped in their tree-slash-drift-wood 'bits'. These big ole logs are a little 'fako' looking so we're not very overwhelmed however the style is that typical of a luxe brand, although does it work well for this one?

Lanvin, Paris

noreply@blogger.com (Jonathan Baker M.A.) — Wed, 15 May 2013 23:00:00 +0000

We always find the schemes at Lanvin a little hit and miss although this one has to be one of their better ones? We're also not huge fans of hybridised mannequins although the guys here have produced this very well indeed and great to see a creative way of showing merchandise in an unconventional way. Giant sized playing cards are used in this instance and while we have seen the 'magic' trick concepts for around a year now this one is still quite good fun, don't you think?

Hermes, Paris

noreply@blogger.com (Jonathan Baker M.A.) — Tue, 14 May 2013 23:00:00 +0000

One of our favourite stores along the Rue St. Honore has to be Hermes. Having seen the artisans working away back in London at the Royal Academy last year and also the pending show next week along the Kings Road, we really do appreciate the work that goes into their products and in particular their nerves of steel in standing up and doing what they do so well without grasping for all sorts of variations of retail options. Superb stuff.

Chloe, Paris

noreply@blogger.com (Jonathan Baker M.A.) — Mon, 13 May 2013 23:00:00 +0000

Isn't this scheme at Chloe beautifully simple? We love the product handling dynamic here of Gravity demonstrated so well and presented almost like an art gallery space - stunning. In our book published later this year by Bloomsbury we explore a whole range of dynamics which you can apply to your retail space very simply in order to achieve this type of quality which is always such a pleasure to view. We always gave Chloe a cursory glance previously but it really does shine on the high street and very worthy or a second look.

Galeries Lafayette, Paris

noreply@blogger.com (Jonathan Baker M.A.) — Sun, 12 May 2013 23:00:00 +0000

We wouldn't like to suggest that there are references to the Moulin Rouge going on here, maybe there are or maybe we are simply reading something into this that isn't actually there? But, anyway, further along the high street here in Paris at the 'fashion' area of the Galeries Lafayette, oodles of netting fill this space in a variety of colours. Our favourites are the midnight Blue although this fantastic Red and Pink Lyra scheme is particularly great fun.

Galeries Lafayette, Paris

noreply@blogger.com (Jonathan Baker M.A.) — Sat, 11 May 2013 23:00:00 +0000

At Galeries Lafayette its all about the skate board. Chairs on skate boards, plates on skate boards. You name it, its on a skate board, whether suspended, stacked or clamped together; home ware has gone skate board bonkers with a little nod to Paul Smith. We have to admit that this scheme has been produced very well and these monolithic emporiums to all things design are quite impressive. Fashion is interesting too and we'll share that scheme with you shortly.

Galeries Lafayette, Paris

noreply@blogger.com (Jonathan Baker M.A.) — Fri, 10 May 2013 23:00:00 +0000

We are currently working with one of our international clients here in Paris for the next couple of weeks and have already been out and about scouting for the best in Visual Merchandising in this glamorous city. From the incredible department stores to the smallest boutiques we will be sharing some of our wonderful finds with you that are happening right now. Just watch this space......

French Connection, London

noreply@blogger.com (Jonathan Baker M.A.) — Thu, 09 May 2013 23:00:00 +0000

This poor old brand appears to have been scratching around to keep their heads above water for an eternity, haven't they? Fortunately they appear to be looking really interesting again from a visual point of view although our shopping connections still lament that the product is the same year after year. We don't actually know if this is the case as we rarely ever walk inside these stores ourselves. However with their rotating mirrored 'billboards' (yes these mirrored structures are just like the thing you may have seen on the side of the highway, motorway and so on) actually do generate a bit of interest into their windows and we really are willing this brand to keep going and do some stuff less ordinary although not like the previous campaigns however. I am Goat, You are Handbag kind of stuff really didn't work, did it?

Moschino, London

noreply@blogger.com (Jonathan Baker M.A.) — Wed, 08 May 2013 23:00:00 +0000

OK, well you know we usually bash this brand whenever we come across what they do, but hands up, this one is actually one of their better ones. The props are well made and it is a bit of fun. OK, that's it.

Uniglo, London

noreply@blogger.com (Jonathan Baker M.A.) — Tue, 07 May 2013 23:00:00 +0000

As the schemes here go, this is one of their more interesting ones we thought. Well, interesting in that the boxes behind these mannequins rotate 360 degrees. Revolutionary stuff this.

Harvey Nichols, London

noreply@blogger.com (Jonathan Baker M.A.) — Mon, 06 May 2013 23:00:00 +0000

Mannequins dripping with paint, woven into a loom, disembodied and hybridised This should be a scene from a horror film but instead it is absolutely mesmerising. Have you been to see the scheme at Harvey Nichols recently? These incredible scenes of mechanical movement, colour, texture and fantastic fashion are rocking Knightsbridge right now. Simply, incredible, exciting, fun and fricking creative. What more could we ask for?

Buro Happold, London

noreply@blogger.com (Jonathan Baker M.A.) — Sun, 05 May 2013 23:00:00 +0000

Not exactly a retailer but selling services nonetheless so more than worthy to be included here we thought. We happened to be passing this architectural practice last week and were wowed by this incredible structure bursting through the window. The guys here were kind enough to let us photograph it from the inside too so that we could share it with you. So interesting to see more and more varieties of professions adopting Visual Merchandising principles and techniques don't you think? This can only serve to highlight its importance, cant it?

Clarks, London

noreply@blogger.com (Jonathan Baker M.A.) — Sat, 04 May 2013 23:00:00 +0000

We've been looking at Clark's now for quite some time as they have really grown significantly visually over the past few years from a dull old hush puppy brand to a visual force on the high street. We're a little unsure about this scheme however. We are fascinated by associations of colour, and for us at least this has a whiff of nautical meets Halloween, don't you think?

Mathew Williamson, London

noreply@blogger.com (Jonathan Baker M.A.) — Fri, 03 May 2013 23:00:00 +0000

If you are a regular follower of this site then you may remember that we included this installation recently complete with coloured Easter Eggs. The tree of course will change throughout the year with various additions to it according, we guess to the key trends, seasonal changes or simply at the whim of the the designer. who knows? The jury is still out whether this is a clever concept in line with sustainability or simply a solution to avoid having to think about what to do next. We're really not sure yet.

Republic of Fritz Hansen, London

noreply@blogger.com (Jonathan Baker M.A.) — Thu, 02 May 2013 23:00:00 +0000

If you happen to be around the Oxford Circus area of town do go and have a look at the Republic of Fritz Hansen. We just so happened to be passing by and, well, wow, what an incredibly interesting place filled with the best of Scandinavian design. Even more interesting is that this brand have joined forces with makecreate to launch an Artists in Residence programme which will see a selection of designers and artists using their store windows as a temporary studio space. Amongst the artists in residence are Celia Smith, Makala Djorup, Peter Gura, Liam Richardson, SmithMatthias and Hayley Steadman to name just a few. So do swing by their store on Margaret st and take a look at this incredible installation. Collaborations are clearly one of the key trends happening around town right now.

Jaeger, London

noreply@blogger.com (Jonathan Baker M.A.) — Wed, 01 May 2013 23:00:00 +0000

With a heritage dating back to 1884, this enormously iconic British brand in the heart of London's West End, Jaeger has had new life pumped into its veins with the launch of their stunning newly refreshed store. Linking its incredible heritage with the contemporary shopper the Uber creative (and actually damn right deliciously clever) guys at Elemental Design worked in conjunction with the brand to turn their tired (our words) looking space into one of the most desirable places and spaces on the high street. Thankfully, as heritage is one of the few things we have left in Britain which generates the desirability to be a part of either through buying into it or through products or places, we feel assured that this national treasure of a brand is in safe hands and through this fantastic reinvention will continue onward for yet another century. This gorgeous Boutique Gallery features ready-to-wear, accessories and jewellery from the best of British brands So, if you've lost touch with this store or only give it a cursory glance, then do swing by and take another look?

Fortnum and Mason, London

noreply@blogger.com (Jonathan Baker M.A.) — Tue, 30 Apr 2013 23:00:00 +0000

It seems like months and months since we visited Fortnum and Mason and wow, what a corker of a scheme that they have. We do adore their historical references produced with such incredible attention to detail and care that it almost hurts. We had never heard of The London Pleasure Gardens at Vauxhall Gardens or Cremone Gardens (?) so we are even more intrigued to find out a little more. Of course the 'modern' Vauxhall was actually outside of London and in fact in the county of Surrey where a lot of the Glassworks which produced mirrors and general glassware for the city and we imagine export around the former Empire. Examples of the glassware can be viewed in the Victoria and Albert Museum, and references around the Vauxhall area to the former glass works still exist albeit in the names of some of the streets, namely Glasshouse walk. Fascinating research you've done guys.

Alexander McQueen, London

noreply@blogger.com (Jonathan Baker M.A.) — Mon, 29 Apr 2013 23:00:00 +0000

We do like to see great examples of 'product-led' schemes and where better right now to view a fine example than the incredible McQueen store here in London. We often use this honey-comb or rather more formally known hexagonal structure ourselves to communicate the connection between organic forms and visual merchandising installations. In this scenario of course the shape is informed by the product itself and as ever, beautifully produced.